Introduction

This report sets out the activities, impacts and learnings from Year Three (September 2020 – September 2021) of Food Savvy.

Over the course of the year, we ran a series of communications, challenges, and quizzes to help our #FoodSavvy followers save food, money and time and take action for the climate. Our campaigns covered top tips for saving commonly wasted items such as bananas and bread, and used seasonal hooks including Halloween and Christmas to help households plan and save. We took the food waste message on the road with playful messages on council refuse collection vehicles and cast a light projection about milk waste onto the walls of Norwich Castle.

With more people at home due to COVID-19 and the related lockdowns, we adapted our approach and kept many of our activities online. We shared a programme of tips and support which acknowledged that many people were financially stretched due to the pandemic, and that normal life continued to be disrupted. We were also responsive to an uptick in interest in food, and fluctuations in more sustainable food behaviours as households moved in and out of lockdowns.