July 2022 HSRA Publication

HOME STAGING & REDESIGN ALLIANCE

Publication

JULY 2022 IMAGE COURTESY OF MODEL MY HOME

IN iTHIS ss ue

03

FROM THE DESK OF JANA USELTON HSRA FOUNDER: JANA USELTON

06

WHAT IS REALLY HAPPENING IN REAL ESTATE HSRA FOUNDER: JANA USELTON

14

WINNING IN OUR INDUSTRY HSRA MEMBER: ANDREA YOUNG

04

INCREASE YOUR WORKFLOW EFFICIENCY HSRA DIGITAL DIRECTOR: JILL JOHNSON

09

THE POWER OF EOS MODEL HSRA STAGING BUSINESS ADVISOR: JENNIFER GAINER

17

SOCIAL COMMERCE – A WAY TO EXPAND YOUR HOME STAGING BUSINESS HSRA SOCIAL MEDIA ASSOCIATES JOY CECILLE GACAYAN

GET YOUR COPY OF THE BESTSELLING BOOK, WHO NOT HOW! TAP INTO THE MINDSETS OF RENOWNED ENTREPRENEUR DAN SULLIVAN AND ORGANIZATIONAL PSYCHOLOGIST BEN HARDY AS THEY SHARE PRODUCTIVITY SECRETS GUARANTEED TO SHIFT YOUR THINKING AND CATAPULT YOUR GROWTH.

CLICK TO ORDER NOW

BOOK OF THE MONTH

H O M E

S T A G I N G

&

R E D E S I G N

A L L I A N C E

FROM THE DESK OF

Jana Uselton

The BIG 3

A r e a s

o f

I n v e s t m e n t

Keynote Speaker, Author, Thought Leader, Industry Influencer, Business Women, Wife, & Mother

HOME STAGING & REDESIGN ALLIANCE

JILL JOHNSON DIGITAL DIRECTOR

INCREASE YOUR WORKFLOW EFFICIENCY Welcome to July! We have officially passed the halfway mark of the year and are ready to take on the rest at full force!

In this interactive article, I am going to be diving more into some HubSpot training for those that are currently using HubSpot or are interested in signing up.

Keep in mind, there are probably other systems that can do what HubSpot does, but the perk to this particular CRM is it allows you to complete tasks in 1 program rather than switching from program to program.

HOME STAGING & REDESIGN ALLIANCE

The topic of training for this month will be increasing your workflow efficiency. There are so many things within this CRM that help you become more efficient in your work life, but the one that we are going to train through this month is TASKS. Go ahead and click the play button to get started!

If you are interested in learning more about HubSpot, send us an email at info@myhsra.com and we will reach out for a demo!

Have an amazing July and stay cool!!

-Jill

WHAT IS REALLY HAPPENING IN REAL ESTATE?

GROWTH GDP | MENTORSHIP Experience the Growth Development Program with daily mentorship and Squad placement.

INCLUDES: Coach & Private Group shared with up to 10 Business Owners.

ISSUE 192

MY BUSINESS GREW

HANA LATYN | EURO STAGING

MY BUSINESS GREW

MELISSA MANNING | HEARTLAND REVEAL

MY BUSINESS GREW

ASHLEY CHERRY | STAGING THE NEST

MY TEAM GREW

JEANNE WESTMORELAND | CLASSIC STAGING

MY BUSINESS GREW

JILL JOHNS | TRANSFORMATION BY JILL

180%

100% 50%

The GDP program gave me all of the tools and confidence to launch my business. The continued support from HSRA and from my peers has been crucial.

Completing and implementing GDP has been such a huge benefit for my company and our team. We bonded as a team, learned and implemented best practices per department, and our team members not only improved but began owning their department and became truly accountable!

DESIGNER SONYA BUNGGI

30%

COPYRIGHT ©2022

50%

GDP has turned around not only my business performance but also helped me to be a better leader to my team. I highly recommend this program to anyone who wants to improve performance on all levels of home staging business.

I absolutely believe that the GDP program was fantastic for our team. GDP helped us re-examine so many different aspects of our business and were able to grow together as a whole unit instead of as individual people. I absolutely recommend the GDP program to every one of our colleagues.

The growth development program was such a great educational tool for me and my team. We were able to tighten up administrative processes and procedures, educate our team on specific skills and duties, while giving me a bigger vision to look forward to.

HOME STAGING & REDESIGN ALLIANCE

JENNIFER GAINER STAGING BUSINESS ADVISOR

The Power of the EOS Model When you started your business, were you aware of the complexities involved? The large majority of entrepreneurs start with a passion and a dream to take what they love to do, and create an income from it. They know they will be good at what they offer, but will anyone else be able to serve their clients at the same level?

Do they have the structure in place to support the delivery of product with the demands of fulfillment?

HOME STAGING & REDESIGN ALLIANCE

The beauty of being an entrepreneur is having the ability to define the business according to your beliefs and values.

However, as Aunt May says in the movie Spider Man, “With great power comes great responsibility.” Whether you are a solo-prenuer or have several team members, you need to make sure there are processes in place to protect the integrity of your mission and enable the business to achieve the vision.

The EOS model is a great place to start, or even to use as a roadmap towards reevaluation of the businesses processes and metrics. Originally mentioned in the book Traction by Gino Wickman, this concept is used by businesses worldwide to get a grasp on their company and make major strides towards streamlining processes and making progress.Both HSRA and Model My Home are using the EOS model to reframe and retighten for the massive growth we expect in the coming years.

HOME STAGING & REDESIGN ALLIANCE

The premise of this model is fairly simple.

There are six categories, listed below, that outline the main areas of impact within the business that need attention and evaluation: 1. Vision 2. People 3. Data 4. Issues 5. Process 6. Traction Note how the first task you must undertake is solidifying the business vision.

Scripture is right in Proverbs 29:18, when it states “Without vision, the people cast off restraint, but blessed is he who keeps the law..”

HOME STAGING & REDESIGN ALLIANCE

Make sure the team knows the law of the business.

More importantly, ensure you have brought in people who are morally and ethically bound to keep it at the forefront in everything they do each day. It will make for happy clients, a happy team, and ultimately a happy owner!

You will hear us talk more about EOS, because we believe in the success that can stem from implementing the model into the business and would love to hear you share your testimonials as you learn more with us!

As always, reach out if there is anything we can do to assist you in the growth and success of the business, your personal leadership and growth, or your team's growth. HSRA exists to build businesses and leaders within the Real Estate services industry, and our members are our driving force!

Be blessed, stay busy, and keep safe!!

Much love,

-Jennifer

What does it mean to win in the Home Staging Industry?

I think we can all agree that the Home Staging industry has changed over the last few years.

NEW IN 2022

Winning in Home Staging

Every month we will be highlighting our HSRA Members and how they are winning in life and in business!

Celebrating our Wins

We want to hear your story! If you currently have a win you would like to share, email your story to the address below.

Reach out to info@myhsra.com

HOME STAGING & REDESIGN ALLIANCE

Andrea Young The Intuitive Design Studio

In a recent conversation with Andrea, she shared how much her business has changed in the past year.

Andrea was a graduate of our Growth Development Program in March of this year, and she learned so much from the program that has impacted her business.

She is seeing explosive growth, as she has already doubled her services from 2021 and it is only July!! Intuitive Design Studio is well on their way to a best year ever!

HOME STAGING & REDESIGN ALLIANCE

Andrea is also in the process of training her team and moving herself out of the day-to-day tasks to focus more on building her network and allowing time for personal growth!

As business owners, we are sure you can all relate to the necessity of that! If we don’t invest in ourselves, the business growth stalls.

We are so incredibly proud of Andrea and her team! They are a perfect picture of what can happen when you invest time and resources into training and implement the things you learn!

Keep growing and shining Andrea!! We are cheering you on every step of the way :)

HOME STAGING & REDESIGN ALLIANCE

HOME STAGING & REDESIGN ALLIANCE

JOY CECILLE GACAYAN SOCIAL MEDIA ASSOCIATE

Social Commerce – A Way to Expand Your Home Staging Business Have you ever scrolled through Instagram or Facebook and then found yourself checking out purchases? It could be a dress, grocery items, training program, or even a doctor’s appointment! This is referred to as Social Commerce. First introduced by Yahoo in 2005, it entails selling products directly and allowing buyers to make purchases within their Social Media experience.

For the past three years, businesses have been aggressively taking advantage of Social Commerce as one method of reducing the pandemic’s impact. If you are new to Social Commerce, here are several reasons you should explore options:

HOME STAGING & REDESIGN ALLIANCE

Shopping becomes a social experience.

Shopping on Social Media offers far greater interaction than traditional e-commerce.

Shoppers can use Social Media platforms to get advice from their friends about purchases, highlight products or their personal shopping experiences, read .

other consumer reviews, and connect directly with their favorite brands.

It may not be the same as going to the mall or restaurants, but social commerce might just be the next best thing.

HOME STAGING & REDESIGN ALLIANCE

Social commerce eliminates checkout hassles.

According to Facebook, “the average attention span on the platform for video content is just about 2 seconds. On a desktop computer, the average attention span is 2.5 seconds, but on mobile, it is 1.7 seconds.” This includes ad contents for the service or product you’re trying to sell.

The sales funnel in social commerce starts with the prospects seeing, then clicking, and and buying. YES! That is how easy it is; a click on the product and checkout.

The fewer clicks required from your prospects on their purchases, the more likely you will be successful with your online sales target.

When they have to move from an ad to your website, add a product to a cart, fill in their credit card info, there are multiple opportunities to lose their attention.

Consider evaluating your current online sales funnel and eliminating excessive steps via social commerce.

Give it a shot!

HOME STAGING & REDESIGN ALLIANCE

Identify and target your specific audience.

Thanks to the wealth of data available on Social Media, you can target and tweak your advertising.

Traditional e-commerce and marketing has greater difficulty placing specific, ready-to-buy products in front of people who will love them the way social commerce can.

There are so many platforms to offer social commerce, including Facebook, Instagram, Pinterest, Snapchat, and recently TikTok. Be sure to check out these platforms for their policies and requirements, and let us know if you have more questions. We are happy to help!

References: Hootsuite,Microsoft,CareerArc

-Joy

ELEVATE YOUR HSRA MEMBERSHIP

IN 2022!

TRAINING FOR YOUR TEAM!

INCLUDE YOUR TEAM IN XL TRAINING EACH MONTH! XL MEMBERS WILL HAVE THE OPTION TO INCLUDE THEIR TEAM MEMBERS IN A MONTHLY TRAINING SPECIFICALLY FOR THEM ON: MARKETING: 1ST TUESDAY OF THE MONTH 2PMCST OPERATIONS: 2ND TUESDAY OF THE MONTH 2PM CST SALES: 3RD TUESDAY OF THE MONTH 9AM CST SERVICES: 4TH TUESDAY OF THE MONTH 9AM CST

DESIGNATIONS Register at: myhsra.com/designations

$9.99 Please place postage here

CORPORATE HEADQUARTERS HSRA INC. 2550 114th St. Suite 170 Grand Prairie, TX 75050 855.85. STAGE myhsra.com | info@myhsra.com