2022 Staging & Design Publication - December

HOME STAGING & REDESIGN ALLIANCE

Publication

DECEMBER 2022

IN iTHIS ss ue 04

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FROM THE DESK OF JANA USELTON

A TIME TO REFLECT HSRA DIGITAL DIRECTOR JILL JOHNSON

HSRA FOUNDER: JANA USELTON

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06

CONCEPT BOARD VS. RENDERING

NEW STRATEGIC SEASON

STAGING BUSINESS DEVELOPER DAWN TUCKER

HSRA FOUNDER JANA USELTON

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MAINTAINING PRODUCTIVITY DURING THE HOLIDAY SEASON IN YOUR STAGING AND DESIGN BUSINESS HSRA VP OF OPERATION LAURIE GRAHAM

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YOU MUST KNOW TO GROW HSRA EXECUTIVE ADMIN REBECCA WOOD

BOOK OF THE MONTH ORDER YOUR COPY HERE

H O M E

S T A G I N G

&

R E D E S I G N

A L L I A N C E

FROM THE DESK OF

Jana Uselton

Season of Celebration Keynote Speaker, Author, Thought Leader, Industry Influencer, Business Women, Wife, & Mother

JILL JOHNSON DIGITAL DIRECTOR

A TIME TO REFLECT “And with that, the 2022 season has come to an end” - If you are a Tik-Tok user, you will know exactly what I am referring to (@sammylev) This year has been so full of excitement and opportunities, it's hard to believe that we've already reached the end! From all the launches and successes within HSRA and the investment opportunities, to the moments when things didn't go as planned, to having my first child, it is amazing to reflect on all that has been achieved and accomplished.

As we head into this holiday season, take a moment to appreciate everything you have done throughout 2022.

I challenge you to sit down with your partner, your team, your spouse, and write out a list of each month in 2022 and take note of the amazing achievements, big or small, that took place in each month. Take pride in each and every one of them!

As we go into this new year of unknowns, let us use this time of cheer and gratitude to celebrate ourselves and everyone around us for making it through another year with extreme excellence!

Together, let's look forward with optimism and hope for an even better 2023! I pray that everyone enjoys a safe and joyous holiday season. Here's to our success!

Merry Christmas and Happy New Year!

-Jill

DAWN TUCKER STAGING BUSINESS DEVELOPER

CONCEPT BOARD VS. RENDERING As Stager and Designers, we often find ourselves wondering which program is better and cost-effective for our business and most importantly our clients. What software programs do you use for your business? How user-friendly are they? And how often do you need or use them in your day-to-day work?

I'd love to know your thoughts on this.

As a Stager, I never had a use for either of these, but I began practicing immediately because something in my gut told me I would be expanding to Design! Staging is a world on its own but at any moment can definitely open doors to Design.

When I decided to enter the world of Decorating/Styling and Design in my business, I knew that it would require an open mind and some financial investment.

Eventually, you'll find the program that works best for both you and your company. I enjoyed creating concept boards in PowerPoint and Canva, but I did not have experience in 2D and 3D renderings so I outsourced these when needed to my son-inlaw who was an expert in Auto CAD. Here are just a few ideas of how I matched a design board client vs rendering and some actual pictures of my boards/renderings: Client A: I need a home staged by X date for my listing Need: This Client needs a full Stage no boards or renderings are needed Response: Absolutely, here are my price points and/or packages. Let’s get this home sold for top dollar!!

Client B: I really want to hire you to help with some decorating and/or purchasing of some products. I just don’t have the vision to complete this project

Need: This client needs a concept/Design board Response: Absolutely, I can create a concept board showing you all the items you need to pull your room together. I can even purchase these items at my cost and save you money!

Client C: I have this room and see studs; I cannot imagine what this would look like at all. I know I want A/B/C. HELP! Need: This client needs a full rendering – maybe even starting with a concept board depending on the project.

Response: Absolutely, I can already see how amazing this space is going to look with the ideas you have given me. I want you to allow my team and me to show you the potential of this space!

-Dawn

NEW STRATEGIC SEASON

Understanding the seasonality of your business (taking it to the next level)

What does it mean to win in the Home Staging Industry?

I think we can all agree that the Home Staging industry has changed over the last few years.

NEW IN 2022

Winning in Home Staging

Every month we will be highlighting our HSRA Members and how they are winning in life and in business!

Celebrating our Wins

We want to hear your story!

If you currently have a win you would like to share, email your story to the address below.

Reach out to info@myhsra.com

LAURIE GRAHAM VP OF OPERATIONS

MAINTAINING PRODUCTIVITY DURING THE HOLIDAY SEASON IN YOUR STAGING AND DESIGN BUSINESS As a business owner, you know that maintaining productivity among your staff is essential to keeping your business running smoothly. The holiday season can be a particularly challenging time of year, but with a little planning and foresight, you can keep things running smoothly.

Here are a few tips to help you maintain productivity in your Staging and Design business throughout the year: Give your staff plenty of notice and time to plan for any closures or periods of reduced pay.

This will help them to budget their own time and resources, and avoid any unnecessary stress.

Plan ahead as much as possible. This will help you to avoid any surprises or last-minute scrambling. By being proactive, you can stay one step ahead of the game and keep your business running like a welloiled machine.

Encourage your staff to work on next quarter's goals in advance, or create content for the following months. This will help to keep them engaged and productive during slower periods.

These are just a few tips to help you maintain productivity in your Staging and Design business throughout the year. By being proactive and aware of potential challenges, you can keep things running smoothly all year long. Give your staff the tools they need to be successful, and they'll be sure to thank you for it!

-Laurie

REBECCA WOOD EXECUTIVE ADMIN

As this year comes to an end, we anticipate a fresh set of personal & professional quarterly goals to meet in 2023. It is essential to not only reflect inwardly but to get to know who you’re working with.

For most, we spend more time with our team than we do with our families. Though we are working together towards an ultimate goal, we are also humans, and relationships and bonding are invaluable when everyone is needed to truly level up. Any misconceptions between team members can cause disruptions that may impact productivity and morale.

By taking simple steps to understand each team member's individual strengths, communication style, and behavior patterns, you can create a much more efficient and cohesive team. Let’s quickly take a look at what each assessment is and why it is beneficial. You will only need 20 minutes of uninterrupted time to complete both assessments.

DISC Assessment This assessment provides businesses with a framework to better understand the behavior of themselves and others. It provides an understanding of natural tendencies, strengths, development areas, motivators, fears, and much more. The four letters in the acronym represent a different type of personality style, also known as temperament or behavioral traits.

They explain whether a person is extroverted or introverted and the task or people-orientated or a combination of the characteristics. This assessment is free, and there is a paid extended version if interested.

Click here to complete a DISC Assessment

Enneagram Assessment This assessment determines personality type by identifying an individual's core beliefs about the world and how that drives their motivators and fears. There are nine categorizations of personalities, and each category consists of a different mixture of one's head, heart, and mind. The Enneagram provides an understanding of motivations, fears, and desires which help with personal growth and self-awareness. It is used to understand yourself and others better. The assessment is free to find out your number. After you know you’re number you can Google the number type and find a multitude of information.

They

have

Instagram

pages, Pinterest boards, and endless resources to

know

how

certain

number types work with others,

communication

approaches, etc. There are endless resources out there to learn more!

Click here to complete an Enneagram Assessment:

These assessments will be helpful to you, your team, overall happiness, and success. Let's grow!

-Rebecca

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