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Lanette Sullivan lanette@headquest.com
Creative Director Chief Festivus Officer Billing
Contributing Writers
David Pogge david@headquest.com C: (404) 477-7009
Jonathan Branch
Therese Galati accounting@headquest.com
Matt Weeks
Rudy Carrillo
Ryan Mills
Jonathan Branch
Howard Riell
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CONTENTS
22
Smoke Signals
Everything you love about reading a magazine, now with 30% less fat!
32
Women in Cannabis
From her dorm room daze to her immersion in the professional cannabiz culture of our current world, Wendy Campbell has been a champion every step of the way.
Heads of Industry
42 Prestigious awards, platinum artists, and raging parties; the Counter Culture Association is blowing it up.
HQ After Hours
Come explore the fun side of adulting. 32 72 88 66 80 42
52 Come on, Cum Often
Cumming up short? New research suggests cannabis can help.
54 PleasureQuest
We wrote about some f*cking toys. No, seriously.
HeadSpace
Weedy topics for wonks and chin-scratchers.
66
Yule House Rock
Imagine it: A holiday playlist that doesn’t make you want to gouge out your eardrums with a number 2 pencil.
72
Dab Matinee
Discover your seasonal cinema favorites all over again!
EdQuest
80 Puff, puff, class in session!
4/20 on 12/25
How to throw a stoneriffic holiday party for the ages. Start by lighting up your tree. Then, light up a tree. Now, inhale.
88 Everything Must Go!
Five clever ways to clear out that end-of-year inventory before you can say “Aud Lang Syne.”
94 Joint Venture
When it comes to holiday prep, your distributors are your best friends. Take advantage.
100
Quest 4 the Best
It’s the holiday shoppers’ edition! Flip here for an epic list of gifts and stocking stuffers for the jokers, smokers, and midnight tokers on everyon’s shopping lists.
104
Industry Associations
The AVM is back with their hard-hitting monthly column, sifting the fact from the fiction.
Unique Hydrating Experience
SL OW BURNING Smooth & Mild
CENTER IMAGES: TAKING A PUFF BEFORE SPREADING THE JOY; SANTA’S GOT THE ULTIMATE GIFTS THIS SEASON EVEN FOR THE GROWNUPS.
Merry
Now Supplanting Thanksgiving & Halloween!
Look, we get it. It’s only the first of October, yet here we are, already breaking out the holiday decorations like we’re opening one of those kitschy year-around Christmas stores that always show up near family tourist traps. For many of us, the gushing pomp and circumstance of the season is di cult enough to stomach for a few weeks, let alone a couple of months.
However, that’s not to say we’re the curmudgeons grunting “bah humbug” as we pass the Santacapped bell ringer outside Walmart. It’s not bitterness we harbor, so much as mild annoyance at the unforgivable campiness of it all. We spend our entire year living as high-minded, rational
members of society, not given to the schmaltz or syrup of society’s collective hysteria. Then, every December, we’re suddenly expected to throw all of that to the wind and start acting like a grandmother in an oversized, hand painted sweatshirt bussing her Sunday school class to the Ark Encounter for a field trip? That’s just a bridge too far.
If you can relate with the sentiments here—if you find yourself groaning at the commercial excesses of the season that seem bereft of a sense of irony, know that we see you. Bust also, know that we’re putting all of this together for you. You may wince at the commercialism of the holiday, but that commercialism is what likely saves your business
Santa Claus is a Canuck, eh. According to the Canadian government, old Father Christmas is one of their own, with a postal code of H0H 0H0. When asked for comment, the jolly soul replied that he doesn’t like Nickelback either.
And now, a wintery mix of holiday facts you never needed to know!
Not so fast, Canada. Our friends to the north can say what they want, but the fat, jolly, red-nosed Santa was a creation of Coca-Cola in the 1930s, which makes his birthplace a coked out boardroom in Atlanta. It was a simpler time back then.
every year. They call it “Black Friday” for a reason, and it’s not because it can dunk. So, just sit back, relax and treat this whole situation just like you treat Christmas, meaning enjoy it for what it is, because you know it’ll ultimately do you some good. Meanwhile, have some pity for us. If you’re reading this in October, that’s because we were prepping it in August—and no one should have to binge on holiday topics when it’s still 90 degrees outside.
Yule poo . . . after we eat. We’re not making this one up. In Catalonia, Spain, children feed a log called “Caga Tió” or “Tió de Nadal,” until finally on Christmas Eve, it “poops” out presents. It’s a real life Mr. Hanky! Howdy Ho! Red (and green) scare. An FBI file from 1947 mentioned that analysts thought the movie It’s A Wonderful Life was a communist plot to discredit bankers . . . as if they needed any help.
Space junk. The first song to be played in space was “Jingle Bells,” which is 100% why aliens haven’t contacted us yet. Send some Danzig is all we’re saying. MOTHER!!
Finger lickin’ tradition. In Japan, thanks to a successful ‘70s marketing campaign called “ Kurisumasu ni wa Kentakkii!” (which translates literally as “Kentucky for Christmas!”) KFC has become the traditional Christmas dinner. Yet, I got kicked out of a KFC for making a mashed potato Mt. Fuji. Explain that, Colonel!
O’ holy fright. It’s the “carrot and the stick” approach for the children of Germany, where a character name Krampus accompanies Santa to take care of the naughty children, whom he beats with sticks before ferreting them away in a burlap sack. “Wow, I can’t believe the Germans came up with that,” said NO ONE EVER. Speaking of Germany, can we go ahead and admit that sauerkraut is just kimchee for white people? Fight me.
Twas the blight before Christmas. Spoiled Christmas leftovers have caused more than 400,000 illnesses. What we’re saying is keep your rotten Christmas food, and plan out your sick days this holiday season.
Were Puwitans afwaid of a widdle Cwistmas party? Before you go letting Hannity get you worked up about the “War on Christmas” this year, consider this: It wasn’t started by liberals. In fact, the first shots were fired by fundamentalists back in the 17th century, when Puritans banned the holiday during the English Civil War (1647 to 1660). They struck again in the colonies just a few years later, when Christmas was banned in Boston from 1649 to 1681. And here, you thought it was the red cup at Starbucks.
Content curated and composed by Jonathan Branch & David Pogge
born of compassion
Yin Yang Infusions: Extracts with Heart
This month, we sat down with Brandon Schechter, founder of Yin Yang Infusions, to discuss his journey from a college cannabis enthusiast to a CBD entrepreneur. Brandon shares how his passion for helping patients led him to create innovative hempbased products, all while navigating the challenges of the ever-evolving cannabis industry.
How did Yin Yang Infusions come to be?
More reasons to celebrate: Expanding horizons
As the winter season rolls in, there’s a lot more to celebrate than just Christmas. From the lights of Hanukkah to the vibrant traditions of Kwanzaa, this time of year brings a rich tapestry of holidays, each with its own unique story and ways to spread joy. Jump in with us as we explore the warmth and spirit of Hanukkah and Kwanzaa—two holidays that bring light, unity, and meaning to the winter season for millions. Full disclosure: As this section was developed by two white males of the gentile variety, we didn’t feel it would be appropriate to approach these holidays with the same tongue-in-cheek irreverence we did with Christmas. This portion is intended to bring smiles, but not laughter. Enjoy.
Kwanza is a vibrant, seven-day celebration of African-American culture and heritage, observed from December 26 to January 1. Created in 1966 by Dr. Maulana Karenga, Kwanzaa was inspired by traditional African harvest festivals and designed to honor African roots while bringing the community together. The name “Kwanzaa” comes from the Swahili phrase “matunda ya kwanza,” meaning “first fruits.”
Each day of Kwanzaa highlights one of the Nguzo Saba, or seven principles: Unity, Self-Determination, Collective Work and Responsibility, Cooperative Economics, Purpose, Creativity, and Faith. Families celebrate by lighting a candle on the kinara, sharing meals, telling stories, and exchanging handmade gifts. While Kwanzaa began in the U.S., it’s now celebrated worldwide, reflecting the strength and spirit of African heritage on a global scale.
Hanukkah, the Festival of Lights, is an eight-night celebration that commemorates the miracle of a small amount of oil lasting eight days in the rededicated Second Temple of Jerusalem. Though popular, Hanukkah is not among the most important Jewish holidays—it’s gained prominence largely due to its proximity to Christmas. Traditionally, Hanukkah wasn’t associated with gift-giving; the practice developed over the last century as a result of the commercialization of the season. Each night, families light a candle on the menorah, play dreidel, and enjoy fried foods like latkes and sufganiyot (jelly doughnuts), celebrating the resilience and spirit of the Jewish people.
Yin Yang Infusions started when I was in college in Connecticut, where I was a big cannabis enthusiast, making edibles as a hobby. I got my medical marijuana license and soon realized the market lacked affordable and accessible products for patients. This realization, combined with seeing the positive effects of products like Rick Simpson Oil (RSO) on patients with severe conditions like glioblastoma, inspired me to fill that gap in the industry. We began producing RSO and other products to improve the quality of life for those who needed them most.
In 2017, I moved from the East Coast to California with the intention of starting a recreational cannabis company. At the time, California had just passed adult-use cannabis laws, but the market was incredibly competitive, and the black market was thriving. The costs associated with entering the recreational cannabis space were prohibitive, especially for someone like me who was starting out with limited resources. Recognizing these challenges, I decided to pivot to the hemp and CBD market instead.
CBD offered me the ability to operate with fewer regulatory hurdles, and the opportunity to reach a national audience, rather than being confined to California. This shift allowed me to continue helping people, which has always been my primary mission. Starting with an $8,000 investment saved from my college job, I was able to launch Yin Yang Infusions. Although I still believe in the healing power of the whole cannabis plant, CBD gave me a more viable path to build my business and reach those in need without the barriers posed by the recreational cannabis market.
Can you tell us more about your product development process?
My approach to product development is twofold: responding to client needs and addressing gaps in the market. For example, we developed CBD vaginal suppositories in collaboration with Kunda Wellness for women suffering from conditions like endometriosis, which many patients feel traditional painkillers don’t effectively address. By delivering relief directly to the affected area, these products have proven
Continued on Page
Trade Show Roundup
Broward County Convention Center 1950 Eisenhower Blvd, FTL, FL 33316
Begins: 10/15/2024
Ends: 10/17/2024
CHAMPS Trade Shows
Las Vegas Convention Center 3150 Paradise Rd. Las Vegas, NV 89109
NACS Show 2024
Cobb Galleria Centre 2 Galleria Pkwy SE, Atlanta, GA 30339
AltPro Expo 2024
Begins: 10/07/2024
Ends: 10/10/2024
Begins: 10/08/2024
Ends: 10/12/2024
The HQ Holiday Playlist: All the Joy; 30% Less Cheese
Tired of the same old sleigh bells and holly jolly jingles? This offbeat holiday playlist is your antidote to Christmas cheese. We’ve dug deep to find funky, fresh, and lesser-known tracks that keep the holiday spirit alive without the usual saccharine overload. For a deeper dive, flip to the “Holiday Slaylist” on page 66. Meanwhile, scan here to jam out to the ten tracks from that list—plus plenty more to keep your season grooving.
Don’t forget! You can now absorb all the brilliance of HQ without even sounding out the vowels (besides these). Introducing HQ2, the official podcast channel of the top publication in the counterculture industry. Tune in for in-depth bi-weekly conversations where we nerd out hard on the space’s stickiest topics, or just pop in for audio versions of our top feature articles, perfect for on-the-go listening. HQ isn’t just a magazine anymore; it’s a full sensory experience.
to be more effective than oral painkillers for many patients. Similarly, we created a CBN sleep tincture for dogs after my own dog suffered a herniated disc. This product not only helped her recover but has also become popular among other dog owners facing similar issues. I need to add, though, that our products are not intended to diagnose, treat, or cure any disease or ailment.
What differentiates your products in a crowded CBD market?
Unlike many companies that underdose their products, we focus on providing high-strength CBD, CBG and CBN formulations that truly deliver relief. Many products on the market are underdosed, leading to consumer disillusionment. We’ve increased the milligram strength of our topicals, roll-ons, and gummies based on feedback and personal testing, ensuring our products are both effective and free of side effects. Our commitment to quality and effectiveness keeps our customers coming back.
How do you navigate the challenges of varying state regulations in the CBD and hemp industry?
The regulatory landscape is a mess, with each state having different rules, which makes nationwide distribution challenging. However, many of these regulations aren’t strictly enforced, especially for larger retailers. While small shops may be more cautious, big box stores often continue selling products despite regulatory warnings. This inconsistency harms small businesses the most, but we continue to operate within the law while also ensuring that our products reach those who need them.
What’s next for Yin Yang Infusions?
As the industry consolidates and some players exit, we see opportunities to take on more white-label and private-label clients. Many companies have left their customers stranded, but I’m committed to keeping Yin Yang Infusions running as long as I’m legally allowed to. Our mission is simple: make CBD affordable and accessible to all. We make all our products by hand, which allows us to maintain quality, keep costs low, and customize products to meet specific needs. This hands-on approach sets us apart from competitors who rely on contract manufacturers.
Any final thoughts?
My goal has always been to help people by providing high-quality, effective products at a reasonable price. I believe in the healing power of CBD and cannabinoids, and as long as there’s one person who benefits from our products, that’s enough reason for me to keep going.
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SMOKIN’ PROFITS
Wendy Campbell: From Dorm Rooms to Board Rooms
By Ryan Mills
Picture this: It’s the early ‘90s, a time when the good herb was very much in the shadows a subculture thriving behind closed doors. Wendy Campbell is a small-town girl from Ohio, eager to escape the confines of her upbringing, and finds herself in the culturally vibrant college town of Providence, Rhode Island. Fresh out of her comfort zone, she is introduced to something even more out of the ordinary: cannabis.
“In no time at all, my dorm room had been converted into somewhat of a consumption lounge,” Campbell said. “My distribution business was thriving as friends flocked to my dorm room to hang out, smoke, and walk away with their stash.” There’s a toilet paper roll stuffed with fabric softener sheets next to a roach on the nightstand. Ah, the nostalgia!
This isn’t just a story of youthful experimentation. For Campbell, her newfound sacrament quickly became more than a way to unwind. It was 1993, a time when the idea of an entire industry built around cannabis was as far-fetched as smartphones or social media. Yet, in those dorm rooms, the seeds of a lifelong relationship with the plant took root.
Post-college life brought the inevitable pull of corporate America. “I thought I would leave my green days and dorm room dealings behind,” Campbell continued. And she did, mostly. Campbell embarked on a successful career, earning her chops working in consumer packaged goods for industry giants like Shell Oil and Mattel Toys. She helped to launch cutting-edge technologies like the first PC priced at under
$1,000. All the while, she kept her love for the plant a well-guarded secret, even hiding a mushroom tattoo that would’ve raised a few too many eyebrows in those corporate boardrooms.
Fast forward to 2014, when she found herself in Seattle on the very day that adult-use cannabis sales became legal in the state. “Having lived in Los Angeles, where I had a medical cannabis card as early as 2007, I was no stranger to the burgeoning industry,” Campbell added. “But Seattle represented a new chapter, a chance to witness firsthand the shift from underground culture to mainstream industry.”
Her journey into the professional world of cannabis began somewhat serendipitously. After years of her husband encouraging her to apply her Fortune 50 and Fortune 500 experience to the burgeoning sector, she finally took the plunge in 2018. That year, she became the national sales manager for Dope Magazine. It was a job that perfectly blended her extensive experience in consumer packaged goods (CPG) with her long-standing love for cannabis. Suddenly, she wasn’t just the woman
Continued on Page 36
IN NO TIME AT ALL, MY DORM ROOM HAD BEEN CONVERTED INTO SOMEWHAT OF A CONSUMPTION LOUNGE. MY DISTRIBUTION BUSINESS WAS THRIVING AS FRIENDS FLOCKED TO MY DORM ROOM TO HANG OUT, SMOKE, AND WALK AWAY WITH THEIR STASH.
CRMS
with a secret tattoo and a passion for the plant—she was a key player in a rapidly growing industry that was going mainstream faster than anyone could’ve predicted.
Working at Dope Magazine and later at High Times allowed her to witness and contribute to the rapid growth of the burgeoning industry. She saw parallels between this new world and her earlier work with tech startups; industries on the cusp of something huge, where the potential for growth was staggering. But this space, with its unique blend of cultural significance and economic opportunity, was different. It was a movement.
Today, she’s a driving force at Jage Media and MJ
Campbell said. “It’s about championing the plant I’ve loved for so long while also pushing for professional excellence in an industry that still has so much room to grow.”
As a woman in a largely maledominated world, she’s found empowerment in her ability to lead, influence, and make a difference. She’s never felt out of place, even when she’s the only woman at the table. Instead, she’s embraced her role as a trailblazer, setting an example for other women in the industry.
Her story is one of evolution –both personal and professional. From the informal distribution and makeshift smoking devices of her college days to the high-stakes
IT’S ABOUT CHAMPIONING THE PLANT I’VE LOVED FOR SO LONG WHILE ALSO PUSHING FOR PROFESSIONAL EXCELLENCE IN AN INDUSTRY THAT STILL HAS SO MUCH ROOM TO GROW.
Unpacked, working alongside some of the industry’s most visionary leaders like George and Kim Jage. Her role? Helping to create trade events that bring together the movers and shakers of the cannabis world brands, retailers, vetted investors, and more. MJ Unpacked is helping to take the industry to new heights, with 61 percent of participants in the C-Suite. It’s a role that allows her to leverage her extensive experience while staying true to her authentic self.
For her, the cannabis industry isn’t just a job; it’s a calling. “It’s about being part of a movement that’s reshaping societal norms and providing both recreational and medicinal benefits to millions,”
world of cannabis trade shows, she’s seen and done it all. And through it all, she’s remained true to herself, to her love for the plant, and to her commitment to helping others.
In an industry that’s as much about people as it is about products, she’s found her place. And in doing so, she’s helped carve out a space for others whether they’re consumers, entrepreneurs, or fellow industry professionals, who are passionate about cannabis and its potential to change the world. Her message: Don’t be afraid to follow your passions, even if they involve a little bit of rolling paper and a whole lot of hustle. After all, you never know where the journey might take you.
Euphoric, Adaptogenic B E V E R A G E S
M o o d S h i n e H i g h
4 1 9 - 7 7 7 - 1 3 9 7
ILLUMINATING LEGENDS
The Counter Culture Association: Making History
By Howard Riell
THE AWARDS WERE CONCEIVED TO BRING TOGETHER INDUSTRY LEADERS, FOSTER NETWORKING OPPORTUNITIES, AND PROMOTE BEST PRACTICES, AIMING TO BRING LEGITIMACY AND ELEGANCE TO
INDUSTRY.
Counterculture continues to go mainstream – and earlier this year, it took an entertaining and, some would say, long-overdue step in that direction.
The CounterCulture Awards, organized by the CounterCulture innovation, excellence, and leadership within these sectors. This platform acknowledges the significant contributions of individuals, companies, and organizations in the industry.
“The history of the CounterCulture Awards is closely tied to the broader mission of the CounterCulture Association, which was founded to support and advocate for the cannabis, tobacco, OTP, and alternativeproducts industries,”
Azzurro explains. “The awards were conceived to bring together industry leaders, foster networking opportunities, and
Association (CCA), is an initiative designed to recognize and celebrate outstanding achievements within the cannabis, tobacco, other tobacco products (OTP), and alternative products industries.
Founded by Michael
promote best practices, aiming to bring legitimacy and elegance to the industry.”
What began as a small event with no awards –“just expressions of gratitude,” Azzurro recalls–has evolved into a prestigious event. It now includes high-profile concerts featuring artists like Too $hort, Warren G, B-Real from Cypress Hill, and rising rapper Nathaniel, attracting a diverse range of participants and stakeholders. It is sponsored in part by Beautiful Burns Rolling Papers, Drip Drop Distro, CHAMPS Trade Shows, Hush Kratom, and Waka.
J. Azzurro (Director), De’Quail Sims (Board Chair for Operations), Alfred Viggiani (Board Chair of Marketing/ Advertising), and Mark Salinas (Executive Liaison), they were established to both celebrate a year of success and highlight
Above/left: Elegance Meets Power. The GRAV Monarch Gravity Bong, the first-ever Best Product of the Year winner, showcased beside the Counter Culture Awards ring."
Right: Elite Recognition. The Gold Jacket—worn by recipients of the highly coveted Hall of Fame Award, an honor reserved only for the most consequential of movers and shakers in the industry.
THE
-MICHAEL AZZURRO, DIRECTOR, CCA
Structure & Mission
CCA is structured to effectively manage its mission of supporting and advocating for the cannabis, tobacco, OTP, and alternative products industries.
Each member of the management team is responsible for specific aspects of the association’s operations and strategic initiatives. Says Azzurro, “The company has only been completely funded and structured as of July 1, 2024, so it is still infantile in these titles, but not these roles, going back to July 2019.”
The awards process unfolds like this:
• July: Start of the nomination process
• October: Voting for the best products
• December: Announcement of the top finalists
• February: Announcement of the winners
“Our marketing efforts were somewhat improvised, considering the rapid assembly of our organization,” Azzurro recalls. “Building the board, recruiting the right people, setting up the bank account, establishing the business, and securing sponsorships all took considerable time.”
Despite the challenges, he and his team managed to invest in essential infrastructural elements, such as a dedicated CCA booth for conventions. “Remarkably, within less than three months, we garnered
a following of over 6,000 on social media. Our advertising strategy included partnerships, our personal website, and leveraging the voting process itself.”
Through the various marketing channels, Azzurro adds, “We effectively established a strong presence and engaged a growing community, setting a solid foundation for future growth and success.”
Continued on Page 44
CCA board member and marketing gury, Alfred Viggiani, AKA the "counterculture's Don Draper " strikes a pose with the legend himself, Mike Tyson.
The down & dirty: Categories & Inaugural Winners
Best Store (Central)
" 1
Bahama Mama & Ropeace
A single chain with two names, boasting over 100 stores in Texas,” says Azzurro.
Best Store (West)
" 2
Rock & Vape
A standout few shops in Las Vegas, known for their exceptional service and atmosphere.”
Best Store (East)
" 3
Cloud 9 Smoke Shop
A prominent presence along the Atlantic Coast, renowned for their excellent stores and outstanding social media engagement.”
4
Best Marketing & Social Media
Warp'd Labs
T heir innovative marketing strategy revolves around a fictional movie that mirrors the company’s brand theme — truly ingenious.” "
Best New Product
Pulsar Apex eRig
A unique device offering a fantastic experience with a variety of temperatures and a detachable percolator — highly impressive.” " 5
Since its inception in July 2019, the CounterCulture Association has navigated many ups and downs, consistently delivering remarkable experiences. ur journey has been fueled by passion and volunteerism, with every experience provided on a voluntary basis. Despite the lack of financial compensation and widespread recognition, our commitment to creating spectacular experiences and growth opportunities remains unwavering.
-Michael Azzurro, Director, CCA
6
Most Innovative Product
Sealz Tech
A resealable vacuum-seal bag with attachments for iPhone and Android, allowing users to easily remove air from the bag on the go.
Best Usable
"7
Hemper
R ecognized for their monthly subscription bongs, Hemper’s innovative approach means hundreds of customers have extensive collections of their bongs, a remarkable achievement.”
Best Consumable
Trē House
A n impressive range of edible products. Trē House stood out from the beginning for their unique product ecosystem and selection.” " 8
Hall of Fame
" 9
Dave Daily - Grav
S elected for his enthusiasm and unwavering support of the industry, loved by his employees, and respected across the industry, Dave exemplifies the CCA’s values and is a well-deserved inductee.”
on Page 48
Structure & Mission
Following the February announcements, says Azzurro, “Our focus shifts to keeping our community engaged through omni-channel marketing strategies. We leverage multiple platforms to maintain excitement and provide valuable industry insights.” These include:
• Instagram: “With thousands of followers, our Instagram page serves as a dynamic hub for updates, promotions, and community interaction.”
• Podcast - Dope Dialogues: Launching in August, this podcast will offer annual insights and news on the industry, providing a platform for deeper engagement with the audience.
• Industry magazines: Says Azzurro, “We will contribute columns to industry magazines, sharing expert perspectives and highlighting key developments.”
• Year-round promotion: Winners and finalists will receive continuous promotion throughout the year, ensuring their achievements are recognized and celebrated across various channels.
• Event hosting: Azzurro and his team plan to host three or four annual eclectic events at conventions throughout the year. “We aim to do two in Las Vegas and one or two in places such as Texas, Florida, Illinois, and California. By maintaining this robust engagement plan, we aim to keep our followers informed, inspired, and connected to the vibrant CounterCulture community all year long.”
With its founding and inaugural event in the rearview mirror, the future for CCA is an open road.
“Since its inception in July 2019, the CounterCulture Association has navigated many ups and downs, consistently delivering remarkable experiences,” Azzurro reflects. “Our journey has been fueled by passion and volunteerism, with every experience provided on a voluntary basis. Despite the lack of financial compensation and widespread recognition, our commitment to creating spectacular experiences and growth opportunities remains unwavering.”
The sta of Bahama Mama/Ropeace, celebrate their win of "Best Store (Central)."
Las Vegas Comedian, Jamal Coleman, CCA events emcee, as well as cohost of the CCA podcast, "Dope Dialogs."
CCA Model, Hidah Lee tries out the Mixturus Premium 3 in 1 Vaporization System from Rite Innovations.
Should you light up before they go down? Science says yes. You might already know this little secret, but here’s your daily reminder that scientists are catching up to what many have known anecdotally for quite some time: cannabis and sex go together like Netflix and chill. And not just sex, but orgasmic sex –especially for women.
Women’s orgasms have been the subject of quite a few debates over the years, with more myths and misinformation than there
MMJ TO THE RESCUE? Cannabis Helps Women
Hit the High Note
By Ryan Mills
are toys in the nightstand. But if you’re like many women who’ve found the big ‘O’ elusive, there’s hope on the horizon. A growing body of research suggests that marijuana might just be the magic bullet (or wand; dealers’ choice, really) that helps you reach the promised land of pleasure and even out that orgasm gap.
Several state governments are getting in on the action, including Oregon, Ohio, Illinois, New Mexico, and Connecticut. Representatives are considering whether to officially recognize Female Orgasmic Disorder (FOD) as a condition treatable by medical marijuana. And honestly, it’s about time.
The (Not So) Shocking Stats
Let’s talk numbers, because nothing says “hot and heavy” like statistics, right? Female orgasmic disorder is thought to affect up to 41 percent of women globally. That’s a staggering number of folks who aren’t getting their fair share of fun under the sheets. What’s worse? Many of these women are dealing with more than just a lack of orgasms – they’re also more likely to suffer from anxiety, depression, PTSD,
and other mental health issues. In other words, it’s not just about the fireworks; it’s about the entire emotional rollercoaster that comes with sexual satisfaction, or the lack thereof.
This is where cannabis comes into play. Dr. Suzanne Mulvehill, founder and executive director of the Female Orgasm Research Institute (yes, that’s a real thing), has been championing the cause, pushing for FOD to be recognized as a medical condition treatable with marijuana. Her research indicates that a little green can go a long way toward turning a cold night into a warm, fuzzy memory.
Female Orgasmic Disorder is defined as being rarely or never able to reach orgasm, even when sexually aroused. Symptoms last for six months or more and the problem causes significant distress or challenges in relationships. Specifically, these difficulties are not exclusively caused by another medical condition or medication. Even out of those women who can orgasm regularly, about three out of four say they can’t orgasm through vaginal penetration alone contrary to what most porn sites largely illustrate.
rather than the existence of your partner’s orgasm.
Studies have shown that 70 percent of people who use cannabis before sex report enhanced desire and better orgasms. Meanwhile, a lower, more controlled dose of THC seems to strike the perfect balance between arousal and satisfaction, proving once again that size – when it comes to dosing – does matter.
The Politics of Pleasure
Given all this evidence, you’d think getting medical marijuana approved for FOD would be easy, but the fight for recognition is a tough one. In a society that still gets weirdly uncomfortable talking about sex and drugs (despite a certain *very high* number of late-night Google searches on both topics), pushing for medical marijuana as a treatment for sexual dysfunction is no walk in the park.
. . . Research shows that cannabis can indeed enhance sexual pleasure, but like most things in life, it’s all about moderation.
Research on FOD can be found as far back as the ‘70s, and more recent studies have confirmed that marijuana before sex can boost the chances of both orgasms and multiple orgasms, ease orgasm difficulty and contribute to overall satisfaction. In her own research as a clinical sexologist, Mulvehill found through an observational study as part of her dissertation, that more than half of female subjects suffered from the disorder.
The Highs and Lows of Cannabis in the Bedroom
Now, before you start rolling joints with the express purpose of rolling around in bed, let’s get into the nitty-gritty. Research shows that cannabis can indeed enhance sexual pleasure, but like most things in life, it’s all about moderation. Too much THC and you might find yourself more interested in Netflix than chill. In other words, while a small dose of THC might turn you into a sexual dynamo, too much could leave you lost in thought, pondering the existence of the universe
However, with states like Ohio leading the way, and Illinois, New Mexico, and Connecticut not far behind, the tide might just be turning. It’s high time we start treating female sexual pleasure as the serious health issue that it can be.
Closing the Gap, One Orgasm at a Time
For those of us who’ve been using cannabis recreationally, this isn’t exactly new information. But the fact that state governments are finally considering this as a legitimate medical treatment is a game-changer. If we can close the orgasm gap – where women who have sex with men are statistically less likely to orgasm than their partners – one joint at a time, then sign us up.
Because at the end of the day, whether you’re a seasoned stoner or just someone looking to add a little extra spice to your life, there’s something deeply satisfying about knowing that cannabis might just be the key to unlocking better, more fulfilling sex lives for women everywhere.
PLEASURE quest Insert Here for Grown-Up Fun
Natural Sensation Strapless Strap-On
This strapless strap-on is making waves in the pleasure pool. It’s won the hearts (and other parts) of many, including the fine folks at the XBIZ Europa Awards, where it snagged a nomination for Sex Toy of the Year (non-powered, because who needs batteries when you’re packing this kind of heat?). Plus, it’s a Muse Design Awards 2021 Silver Winner.
The Natural Sensation is crafted from soft and gentle TPE and has an ergonomic shape designed to fit snugly inside the vagina, so you can finally be hands-free without looking like you’re trying out for Cirque du Soleil. And the clitoral part? It’s there to make sure the active partner isn’t left out of the fun. It’s like playing doubles in tennis, but way more satisfying, and no one’s keeping score – except maybe in orgasms.
But here’s where it gets really interesting: the internal flexible frame. This isn’t your average strap-on that’s rigid and unforgiving. Nope, the Natural Sensation bends and adapts to your body’s curves like it’s been studying yoga for years. No straps, no fasteners – just pure, unadulterated pleasure. You can use it without the help of hands, which frees them up for, well, whatever else you might want to be doing. And believe me, you’ll want to be doing something.
Sweet Smile Special Wand
If you’re in the market for a wand that’s as powerful as it is versatile, as sleek as it is user-friendly, and as satisfying as that first sip of coffee, look no further. This USB rechargeable wand will put a smile on your face with a whopping 20 vibration modes that range from a gentle hum to a full-on jackhammer. And with eight speeds to choose from, you can go from “Oh, that’s nice,” to “Dear God, don’t stop,” faster than you can say, “I didn’t know it (I*) could do that!” This wand’s curved handle and silky soft, silicone, and flexible head aren’t just about aesthetics. The ergonomic shape ensures that you can reach all the spots without straining your wrist or losing your grip. The handle’s perfect width gives you just the right amount of leverage to really get into it, whether you’re treating yourself or someone else. It’s like a GPS for your erogenous zones, and trust me, it’s not getting lost on the way.
And just when you think the Sweet Smile Special Wand has shown you all its tricks, it pulls out yet another ace: the intuitive 3-button control. This wand is all about ease of use, because nothing kills the mood faster than fumbling around with buttons like you’re trying to unlock a cheat code in an old video game. The controls are strategically placed on the handle, making it easy to dial up the intensity or switch between modes even when you’re deep in the throes of pleasure. The Sweet Smile Special Wand is here to deliver—no strings (or batteries) attached.
HOLIDAY SLAY LIST
Curating Christmas: A Seasonal Soundtrack That’s Doesn’t Suck
By Rudy Carrillo
Whoa. I just realized that what the bard said is totally true! Indeed, when Shakespeare wrote, “Summer’s lease hath all too short a date,” he not only signalled the brevity of those months between June and September, but also reminded us that winter, and the winter holidays, are just around the corner. Why, one can almost hear them approach as we jingle our way through the darkness toward a new year.
But those tunes need notbeeithertraditional or widely heard to imbue a sense of wonder,acallforpeace on earth, or a shoutouttothejollyfatman inchargeofitall...
The magic of winter, the magic of the holidays, especially Christmas, comes clear in the music we all share during that precious season. Whether it’s by listening at home on a snowy night, jamming to our favorite green and red tuneage on the road while driving to grandma’s house for a great turkey dinner, or chewing on that sweet and colorful Christmas ear candy humming over department
store speakers as we shop, the music of the holidays will always make for memorable moments.
But those tunes need not be either traditional or widely heard to imbue a sense of wonder, a call for peace on earth, or a shout-out to the jolly fat man in charge of it all, as he and his elves make preparations for yet another rockin’ holiday season.
With that in mind, we’ve curated a playlist of offbeat, funky, and less typical Christmas music that keep the festive spirit thriving as much as it keeps your customers grooving as they stroll through your decorated aisles in search of something special for that special someone.
Bailey’s powerful, smokey vocals, along with the song’s high-lariousluy honest lyrics and old-time swing tempo make this song a timeless and funkified Christmas classic. While directly addressing Santa himself, Bailey humorously sets the record straight, authoritatively telling the big, bearded saint in the midst of the song, “It would be so heavenly/ And help me meet both ends, yes indeed/ But old Pearl been needin’ bad/ A five pound box of tens/ Really, how much could that weigh?” The great thing about this song is that Bailey’s composition is a for-real holiday gift: you’ll laugh but you’ll also think about just what the holiday may mean when all the wrapping paper is tossed away.
Five Pound Box of Money
02 The Flaming Lips
My pop culture sources tell me that the now massively popular Flaming Lips, led by total freaks Wayne Coyne, Michael Ivins, and Steven Drozd, were once crust punks trolling the streets and parks of Oklahoma City for Christmas treats. Those roots shine through gloriously in this powerpop holiday fantasy as it tells the tale of a Christmas-Eve trip to the zoo, complete with perplexed animals and a really cool discourse about sacrifice and salvation. The narrative ends in a surprise middle-of-the-night snowstorm that gets everyone up and celebrating as Coyne ecstatically sings about the beauty and wonder of it all.
Dylan brings his own mirth-filled account of a frenzied holiday party to vivid life in this fantastically lackadaisical, yet gorgeously sentimental cover of an old American Christmas standard. Using his craggy voice and sharp storytelling skills, Dylan brings the whole holiday feeling home in a rollicking, polka-fied, yet insouciant way. “Beard that’s white/ Special night/ Must be Santa/ Santa Claus!” he croons, while imploring all of us to join the party of a lifetime before another year passes—although, what’s the rush? We know from another tune in Zimmy’s catalog that “like the red rose of summer that blooms in the day, time passes slowly and fades away.”
A hip-hop delight whose melody is based upon the immortal tune, “Jingle Bells,” this is a song about the holidays at home in real America. “It’s Christmas Night in Hollis, Queens, and mom’s cooking chicken and collard greens,” it begins. It’s poignantly specifc, yet universally understood— and quickly ties back in with the traditions that unite us rather than divide, with
A track from the landmark rock opera, Tommy, this heavy-duty holiday tune features some of the most beautiful yuletide lyrics ever written (Courtesy of Pete Townsend) and some of the most shockingly, rockingly awesome drum fills (Courtesy of Keith Moon) ever put to tape. How’s this for an opening salvo of holiday cheer: Did you ever see the faces of children?/ They get so
lines like, “each and every year, we bust Christmas Carols.” Featuring a celebratory horn section and the massive turntablism of Jam Master Jay, “Christmas in Hollis” will have your clients sixstepping in the checkout queue as they get a taste of the beautiful diversity of human holiday culture in our United States.
excited/ Waking up on Christmas morning, hours before the winter sun’s ignited/ They believe in dreams and all they mean, including heaven’s generosity . . .” Of course it’s a shame that Tommy can’t hear any of that; but the rest of us can, so crank this one up and get ready for some air-drumming around ye old Yule log.
06 TLC Sleigh Ride
The warmth and charm of this song by Lisa “Left Eye” Lopes demos the fact that R&B may yet prove to be the best vehicle ever devised for spreading essential holiday vibes. Based on a traditional tune recorded by scores of different and divergent musicians over the years, TLC’s version hits different, mixing the timeless with the timely though ad-libbed lyrics that reflect on themes of
Do you really want your customers to rock out while they shop out? Then this song is a must for your head shop holiday playlist. This genuine proto-punk production has a sense of uplift and rebellion that not only provides an opportunity to think about the true meaning of the winter holidays, but also gives listeners a chance to hear Ray Davies and company get noisily subversive and nostalgic at the same time – all while keeping
“love and joy and happiness … and lots of good cheer.” By song’s end, just about everyone listening should be ready to take Left Eye’s
a solid beat supported by magical Christmas bells. Take “Father Christmas” at his word when he drops his Rock-n-Roll identity at song’s end to proclaim: “Have yourselves a good time, but remember the kids who got nothing while you’re drinking down your wine.”
advice and “take the road before us and sing a chorus . . . It’s lovely weather for a sleigh ride for two!”
Christmas at the Zoo 03 The Who Christmas
04 Bob Dylan Must Be Santa
Run DMC
Christmas in Hollis
The Kinks
Father Christmas
Merry Something to You
Are you perplexed or conflicted about how to properly refer to the Winter Holidays? Well, let bizarre art rockers and American counter-cultural icons DEVO do the wet work for you. In this trippy yet altogether compelling singalong, the Mothersbaughs and Casales are in top – and sometimes wacky –New Wave form, urging listeners to indulge their brightest and darkest holiday wishes while acknowledging the meaninglessness (or meaningfulness) of it all. As the lads from Ohio tell it, “Whether you’re Christian, Muslim or Jew, Happy Holidays/ Any ol’ dance that you like to do, Happy Holidays/ Eat, bite, drink up, nibble, gobble, chew, Happy Holidays!
09 Ben Folds
Bizarre Christmas
Incident
Ben Fold’s penchant for writing plangently insightful pop tunes laden with elaborately played piano arrangements is well known in the American music scene. What’s not so well known is this pricelessly hysterical holiday tune rolled out by Folds and company in just under three minutes. Here, listeners are made hip to a bizarre Christmas incident in which a naked Santa gets stuck in a chimney … as well as the event’s aftermath, including the “buckets of Crisco” needed to free him, and the resulting fear that “Mrs. Claus is gonna sue our ass.” The inherent hilarity on display here, combined with the infectiously catchy refrain, will be a great stress-buster for listeners heavy with a day’s worth of shopping under their arms.
10 David Bazan
God Rest Ye Merry Gentlemen
“God Rest Ye Merry Gentlemen” is a traditional Christmas carol that comes to us from England. Many say it was written in the 18th century, but some say it was first played as early as 1650. Whatever the historical case may be for this truly classic tune, indie rock darling, David Bazan’s interpretation of the song is both intensely poignant and hauntingly dark, just like winter itself. Bazan’s version –which includes some of his own lyrics – displays the perfect mix of sounds, sentiments and themes necessary to properly end a Holiday playlist: the deeply sonorous and echoing vocals, the rumbling, ringing guitar notes that set the stage for a mysterious tale that we all know yet still marvel at – even if we continue to question everything about it as the years pass. “Sipping Christmas whiskey, wondering if I still believe, Oh tidings of comfort and joy.” Tidings of comfort and joy,
REEL HIGH A H iday REEL
The Holiday season is around the corner, and that means so too is the inevitable seasonal movie marathon. Friends and family will soon take a break from the small screens to gather around the big one for some quality nostalgia-tinged entertainment.
But should the tradition feel stale (and at some point, it will), take heart; there’s a simple remedy—and “remedy” is the operative word here. Yes, we’re suggesting you make a hearty toke a part of the festivities. Think about it. If weed can make the Dead listenable, it’ll do wonders for a classic film.
Here at HeadQuest, we’ve done the backbreaking, mouth drying, and eye reddening work of cultivating the ultimate Holiday movie viewing combinations. We’ve paired the optimal cannabis strain and smoking accessory with our favorite movies to keep you feeling warm through this cold winter season.
We all know the importance of strain selection when it comes to facilitating a certain experience, but our very scientific research1 shows that the accessory choice can also make a key difference in the movie viewing experience as well. Our recommendations are backed by thousands of hours of research and testing performed by our new intern, who’s currently at home sleeping the study off, and reports that he’s never been more relaxed.
HERE AT HEADQUEST , WE’VE DONE THE BACKBREAKING, MOUTH DRYING, AND EYE REDDENING WORK OF CULTIVATING THE ULTIMATE HOLIDAY MOVIE VIEWING COMBINATIONS.
Rediscovering the Classics With Suggested Pairings
By Jonathan Branch
The Nightmare Before Christmas
Suggested Strain: Monster Cookies
Accessory: Coffine Handpipe - Creature X GEAR
Tim Burton’s classic animated film about the king of Halloween Town learning the true meaning of the season with the help of his monster friends should be a staple in every stoner household. For full plot immersion, we find that Monster Cookies does the trick. Recognized widely as an indica, our recommend strain is a cross between Girl Scout Cookies and Granddaddy Purple, which will do wonders to open your mind to the collision of Halloween’s macabre scenery with the beauty of the yuletide season. And what better accessory to break out for such an occasion than the Coffin handpipe from the Creature x GEAR collab series? By the end of the movie, you’ll be a bona fide believer—in both the bogeyman and the spirit of Christmas.
Muppet Christmas Carol
Suggested Strain: Granddaddy Purple
Accessory: Volcano - Storz & Bickel
One of my personal favorite Christmas movies growing up was The Muppet Christmas Carol—and it’s only gotten better as I’ve aged. Michael Caine acting across from Jim Henson’s iconic cast of plushy pals is a marvel to behold, and a Christmas miracle in its own right. For this nostalgic piece of cinema, grab a pinch of Granddaddy Purple. The classic indica strain will pin you comfortably to the couch, with your thoughts drifting in a daydreamy buzz, which is exactly the viewing headspace Jim Henson intended (or so we assume). As far as an accessory goes, only the classic Volcano from Storz and Bickel will do. For optimal results, be sure and squeeze out a full bag of vapor just as our pal Ebeneezer encounters the Ghost of Christmas Future.
Elf
Suggested Strain: Candyland
Accessory: Santa Roast and Toast - Fashioncraft
Elf is the quintessential holiday comedy that never fails to bring the laughs, thanks to Will Ferrell’s over-the-top portrayal of Buddy the Elf. Whether it’s the syrup-covered spaghetti or Buddy’s relentless enthusiasm, this movie is pure holiday joy. To enhance the experience, light up some Candyland—a sweet, sativa-dominant strain that’ll keep you giggling at Buddy’s antics. And for an extra festive touch, enjoy your smoke with the Santa Roast and Toast Mug from Fashioncraft. It’s the perfect combo for getting cozy, embracing your inner elf, and of course, having the best cup of coffee in the world, just like Buddy would want you to.
Die Hard
Suggested Strain: AK-47
Accessory: Thicket V2
There’s been great debate over whether or not Die Hard is a Christmas movie, or just an action movie with added holiday frills. We’re here to say . . . this is 100% a Christmas movie! The people on the naughty list lose, and the good guy learns a valuable lesson about family, and what’s important in life. For this fast-paced holiday film, make sure you’re locked and loaded with some AK-47 bud, a sativa-dominant hybrid that delivers a steady, long-lasting brain buzz that will keep you alert and attentive for all the twists and turns of your favorite holiday action flick. Like any good undercover cop, you’ll want to keep your accessory incognito, so for this masterpiece, look no further than the Thicket V2. It may just look like a simple water bottle up close, but with a twist of the top it suddenly becomes so much more. Remember, though, it’s not an actual water bottle, so keep one in reach. When you’re battling the evil Hans Grueber, you want to stay high and hydrated.
A Christmas Story
Suggested Strain: Alaskan Thunder F*ck
Accessory: Loov - Randy’s
I have huge love-hate with the movie A Christmas Story, and through my research, I’ve discovered I’m not the only one. Scott Farkus and the creepy Santa Clause still give me PTSD—and the “24 Hours of A Christmas Story” marathons on TBS fill me with unmitigated dread. It feels like a challenge to get through every year, but also mandatory, which is why we suggest smoking Alaskan Thunder F*ck. Known for its wafts of pine and “creeper” effect, this varietal of the sticky icky will help carry you through that marathon while providing a multisensory experience for the tree-shopping scene. Meanwhile, make sure you’re toking out of the Loov by Randy’s. The vibe is just right and it’s made for a long, mellow sesh—exactly what you need to make it through the ordeal. Plus, it looks like a lamp, so . . .
It’s A Wonderful Life
Suggested Strain: OG Kush
Accessory: Entwood Dugout - Entwood Originals
Despite the jarring materialism that seems to saturate every crevice of the season, we know that, at least in theory, the real meaning of the holidays is about being grateful for what we have, and the OG Christmas movie of all Christmas movies, It’s A Wonderful Life is a wonderful way to be reminded of all those things. For example, I’m thankful for color television and CGI software. An OG film demands an OG strain, which is why we’re going with OG Kush for this one. The classic hybrid will give you the energy to make it through an old movie, along with the peace of mind to appreciate all of life’s little joys. A dugout from Entwood is the accessory of choice here; enjoy the fruit of an honest laborer, while conserving what you have during hard times, just like Mr. George Bailey.
How the Grinch Stole Christmas
Suggested Strain: Green Crack
Accessory: Mangonada Mini Rig - Empire Glassworks
How The Grinch Stole Christmas is my personal go-to for getting myself into the holiday spirit—and I really don’t care which version you pick. Jim Carrey absolutely nailed the role in the live action edition, but there’s still something undeniable about the original animated feature, not to mention, slinking around like the animated Grinch is my favorite way to scare my dog. Since “Who-hash” isn’t a thing yet, Green Crack is the strain to obtain here; this high-octane sativa is just what you need for taking in all the brilliant subtleties of Carrey’s performance, especially with Ron Howard in the director’s chair. And to get in the spirit of Whoville, look no further than the Mangonada Mini Rig from Empire Glass; it’s like you’re having Who-pudding at the Who-feast.
A STICKY, ICKY KUSHMAS
By Matt Weeks
Tis the season for sales and parties. Hallmark Channel will release 30 romcoms this month, the local dealership will string up streamers for the annual Toyotathon, and offices everywhere will try to make work suck a little less with an ugly sweater party.
This kind of commercialism isn’t depressing, however. It demonstrates how December is ripe with opportunity. Holiday shoppers crave spectacle, and with this kind of competition, it shouldn’t be hard to throw a 420-themed holiday party that puts the rest to shame.
Cannabis is already in season, thanks to the stress that accompanies the most wonderful time of the year, making a winter party the perfect way to showcase new products,
Holiday shoppers crave spectacle, and with this kind of competition, it shouldn’t be hard to throw a 420-themed holiday party that puts the rest to shame.
Throwing the Ultimate 420-Friendly Holiday Party
promote deals, and connect with customers. Here are a few ideas to help you make the most of it.
Start with the Menu
There is no such thing as a party without food and drink. Luckily, you’re a purveyor of the finest. Make sure you’ve got a smorgasbord of delights, both cannabinoid-infused and ordinary.
The best party spreads are inviting, easily accessible, and provocative. Ideally, your treats should encourage customers to buy
Once the basics are covered, spring for something more to add a bit of the ol’ razzle dazzle. Make a Christmas tree from jars of flower, put all your red and green bongs in the center glass cabinet, invest in a 10-foot-tall Santa that blows vape clouds. Get creative.
products, but at the very least, they should engender good feelings. So, along with vegan and non-dairy options, include store samples. Warm, home-baked goods are always the first choice to lure in puckish partygoers, but you can get away with simple, store-bought treats in a nice dish. Go for goodies that can be picked up individually without contaminating the rest (a platter of cookies instead of a dish of nuts, for example).
If your area doesn’t take kindly to those who proffer magic brownies, cook up virgin versions of cannabis recipes, then explain to customers how to make their own. Post the recipes online or offer an index card if they’re especially good.
The same goes for drinks. A nip of hot chocolate always warms the spirit, but don’t shy away from Dixie cups of lemonade, sparkling water, and maybe some CBD seltzer. Consumer researchers say warm drinks inspire positive feelings, but sugary-tasting beverages work almost as well.
Importantly, don’t forget the signage. You need to label your goods, especially if they’re psychoactive or contain nuts. While you’re at it, make sure there’s a sign that lets customers know they can partake freely.
Deck the Walls
The difference between a party that feels real and one that feels corporate usually comes down to décor. Computer-printed signage, cheap decorations, and an undecorated meeting table topped with white paper plates are the signs of Mandatory Fun. Put a little effort into enhancing the ambiance of your venue, and you’ll do more than deliver delectables. You’ll set a mood.
Start with decorations. There’s nothing wrong with using generic wall hangings. The key is to stick to a single theme or color palette (red and green, candy canes, a snowy forest, etc.) Once the basics are covered, spring for something more to add a bit of the ol’ razzle dazzle. Make a Christmas tree from jars of flower, put all your red and green bongs in the center glass cabinet, invest in a 10-foot-tall Santa that blows vape clouds. Get creative.
You can continue the theme to your products with holiday-themed wares, like cannabis-themed Advent calendars or vapes that taste like candy canes (peppermint at any other time of year).
Don’t Forget the Extras
No matter if you want to carbonate the usual store experience with a bit of merriment or want to go all out and have guests stick around for hours, you need to ensure a customer’s time at your party is enjoyable.
You don’t want to create another awkward holiday party, so take a page of the Good Hostess Handbook and remember your ultimate job is to make your guests comfortable. That can mean deviating from your normal path—especially if you want to attract a new kind of clientele in the mood for creative gift ideas.
This might come as a shock, but there’s no law that says smoke shops must smell like incense all the time. To create a different mood for your party, bring in a hot plate and boil some stove potpourri. All you need is a few cloves, cinnamon, and nutmeg to bring a holiday vibe to the scene.
smokers and vapers who want to step outside for a few minutes. Even if you only have sidewalk space, giving folks the chance to slow down and window shop, radiating warmth is a gift in itself. You might be surprised by how many people stop in and who otherwise might pass by.
Send out the Cards
Okay, maybe you don’t need to send out actual cards. But you need to schedule a date, time, and place for your event. Yes, a place! It’s absolutely worthwhile to host a “party” all day on Saturday at your shop with the special events happening from 6 to 10 p.m.
But it’s not the only option.
If your town has strong community ties, it’s possible to host an event outside your shop. Partner with local bands and book a venue where you can commandeer a merch table. You can sell tickets from your shop.
Or consider partnering with other independent businesses—the record store, the screen print shop, the brewery, the knitting emporium, and the gaming outlet—to create an alternative holiday market in a local convention space. Ask a local food truck or three to sell food and drinks to encourage longer visits.
Turn up the Nostalgia
There’s a reason we can’t let those claymation specials go unwatched. We find comfort in the traditions that mark the holidays. These days, that includes spiked eggnog, Secret Santa, and the December to Remember Sales Event. There’s no excuse for smoke shops to stay in the shadows. This year, start your own tradition. Make your shop part of the spirit of the season and give your community one heck of a holiday party.
This year, start your own tradition. Make your shop part of the spirit of the season and give your community one heck of a holiday party.
Five Ways to Burn Through Excess Merch Before December 31
. . . it’s an exercise rightly compared to putting the pedal to the metal to pass a slow car on the freeway, only to immediately stomp on the brakes to avoid the semi just ahead.
Well, it seems like every dang year, the only real negative aspect of an otherwise profitable holiday season lies in the fact that you, the business owner, had to really blow up the inventory to get into the spirit of things. And so, as the year’s end approaches, you find your shop still crammed with merchandise that just needs to go.
Finding creative and moneymaking methods to accomplish this task can be daunting: it’s an exercise rightly compared to
putting the pedal to the metal to pass a slow car on the freeway, only to immediately stomp on the brakes to avoid the semi just ahead. Thankfully, the holiday elves at the HQ office have come up with a five-point plan to help with this onerous yet hopeful task. So before you start humming “Auld Lang Syne” as you haunt the aisles looking for a solution, pull up a chair and read about how you can turn that aging inventory into an asset instead of a liability.
By Rudy Carrillo
SO BEFORE YOU START HUMMING “AULD LANG SYNE” AS YOU HAUNT THE AISLES LOOKING FOR A SOLUTION, PULL UP A CHAIR AND READ ABOUT HOW YOU CAN TURN THAT AGING INVENTORY INTO AN ASSET INSTEAD OF A LIABILITY.
01 The Mystery Bag
This simple method of getting that outdated inventory liquid again requires one small investment: opaque gift bags! This is a way that works best with smaller inventory items, by the way. Once you’ve procured your bags, fill each with a fun and complimentary assortment of the inventory that must disappear, and price each bag accordingly (the rule of thumb here is no more than $20 per bag) without telling customers the exact contents of each bag. Hey, they should already
Even if you don’t go the full “mystery” route, bundling is always a fantastic approach, especially around the
know what sort of mystery treasures to expect; they’re your customers frequenting your smoke shop, after all. The brilliance of this strategy is it reinjects excitement into merchandise that was otherwise past its prime. The element of mystery creates a sense of risk, and risk creates thrill, which we have dubbed a “natural high” for a reason. To take it to the next level, add one high-value item to one of the bags and make sure your customers know of the possibilities. Suddenly, it’s
more than just a mystery bag; it’s a lottery ticket—and everyone wins something.
02 The Gift Basket
holidays when gift baskets once again surge in demand. The idea here is simple. Take that slow-moving inventory you need to hustle out the door and sort it into complementary, well-curated collections you can sell as bundled deals, and make sure you package them in an attractive, holiday-themed gift basket. Get creative as you can with it, both with the pairings and the packaging, and make sure you put the end results
03 In-Store Contests
Got static merch on your shelves? Get rid of it—any way you can. Merch you can’t sell should not only be considered a loss but a loss that continues to cost you, both in valuable shelf space and pesky taxes. Sure, Uncle Sammy may see the stuff on your shelf as an asset, but if it’s not moving, it’s just another liability. Don’t be afraid to give it away—but also don’t just give it away haphazardly. Make the giving benefit you. If a product doesn’t sell on its
own, the least it can do is help you sell the things around it. Contests drive excitement, and excitement drives foot traffic, not to mention loosens wallets. Customers love winning stuff—even the mere possibility of winning stuff; rewarding their purchasing efforts with participation in a contest to win more can really turn the tables on end-of-the-year profitability while reducing that end-of-year liability. The options are endless: prize wheels, carnival-style
front and center, so they greet every customer who walks in the door. Gift baskets are the ultimate safe bet for decision-fatigued holiday shoppers. For anyone with an herbal enthusiast on their “nice” list, a stoner-themed gift basket is practically a no-brainer. You finally move that merch; they check off a box—with a basket. Everyone wins.
darts, trivia, etc. Or just keep it simple and run a good old-fashioned prize drawing.
Remember, it’s all about injecting excitement. “Steals and deals” tickle the dopamine button nearly as much as prizes. In fact, studies have shown that people tend to get more excited about a cheap price than an all-out freebie.
04 The “Fire” Sale
One time in my long life, I had a sales manager who hated the term “fire sale” because he honestly believed that customers might think that the term meant that any business that had experienced a “fire” was on the way down. He preferred the term “clearance sale.” I still think he was overreacting because most customers are always looking for signs of a discount, and man, do the words “Fire Sale” make for a big, burning sign.
Granted, this approach isn’t the most creative of the bunch, but sometimes, it’s the simple things
If the idea of deep discounts and clearance prices doesn’t light up your entrepreneurial gray matter in a good way, quantity-based bonuses are a perfectly legitimate variation to consider and, by some arguments, a better one. Buy One Get One/Buy Two Get One sales strategies can
that work best. So, if you feel like burning down the house with deep discounts (figuratively speaking, of course), go full bore; just make sure you advertise the living hell out of it on all of your media channels, use bold, bright signage in the store, and slash those space suckers deep; we’re talking 50 to 75 percent. Remember, it’s all about injecting excitement. “Steals and deals” tickle the dopamine button nearly as much as prizes. In fact, studies have shown that people tend to get more excited about a cheap price than an all-out freebie. Just be careful if you couple this approach with the Gift Baskets. If
you do, you can’t have any overlap in merch between the two deals. Items in the gift basket need to retain their maximum perceived retail value; if you have a gift basket item elsewhere in the store at 75% off, you’ve lost that value.
05 BOGOs & Bonus Merch
work great if you’re really looking to burn it down, especially if you have a high quantity on a specific SKU. Once again, it’s simple, and it drives excitement—and excitement is what you need.
But if you don’t want to go full BOGO, there’s always the bonus merch route. For example, “Spend $100 or more and get 25% in additional merchandise free.” You can preselect the merch they’ll get and—spoiler alert—the stuff you’re trying to move. By accountant logic, there’s an argument to be made that bonus merchandise as an incentive is better
for your bottom line than straight discounts. Let’s break it down: Let’s say you’re trying to move a specific product that typically goes for $100. For the sake of ease, let’s call it a widget. You could sell that widget at 25% off, but then, you’re losing $25 straight out of your bottom line. But, if instead, you offer 25% more, your loss is simply the wholesale price of the additional merch, which, at $25, is likely around $12.50. Total profit from a discounted sale: $75. Total profit from the bonus merch sale: $87.50. Value to the customer: more or less the same.
YOUR VERTICAL LEVERAGING
Christmas Prep Weighing You Down? Get Your Vendors to Pitch In!
By Howard Riell
The nicest gift a retailer in this space can get for the holidays is something they can use all year round: a really good distributor.
Finding a professionaldependable,vendor partner under the tree—one that will help with slow- moving products, provide point-of- sale materials, offer discounts, help with promotions, ship reliably, provide strong customer service, and more— can maximize allimportant holiday sales, and keep the momentumthroughoutgoing the year.
Finding a dependable, professional vendor partner under the tree—one that will help with slow-moving products, provide point-of-sale materials, offer discounts, help with promotions, ship reliably, provide strong customer service, and more— can maximize all-important holiday sales, and keep the momentum going throughout the year.
But choosing the best distributor partner isn’t easy, making it absolutely critical.
Different types of distributors offer different benefits, says Alex Mirzaian, Sales Manager for Magma Holding Inc.’s nine-year-old EightCig Distribution in North Las Vegas. For example, exclusive distributors generally offer better pricing and exclusive, first sneak-peeks into products.
Retailers working with specialty distributors can get special products that can’t be found anywhere else, Mirzaian adds. His firm offers oneon-one support for retailers “to help them get first exclusive sneak peeks into products, along with special pricing and promotions.”
EightCig operates a 75,000-sq.-ft. warehouse, as well as three regular delivery services and a trio of freight/ LTL services “to make sure we’re offering the best prices for the fastest shipping,” according to Mirzaian.
For the holidays, Mirzaian advises that distributors should provide retail clients with more promotional materials.
A distributor’s shortcomings can become more obvious during the critical holiday crunch. What are the signs that a retailer is working with the wrong distributor? One, Mirzaian says, is “if the distributor is not willing to help the retailer with pricing or product defects. Disposables and devices are electronic, which means they can be faulty. eJuice can definitely go bad. If a retailer gets a bad product, they should be able to return it for store credit.”
Local/Regional Partners
Geography can play an important role.
“Overall,” explains Robert Poole, the CEO of Phresh Picks, a distributor based in Albuquerque, New Mexico, “it’s very important for retailers to partner up with strong local/regional distributors. In addition to faster transit times and overall rapport and
There are a few times per year that you really have to get after it, while the getting is good. You do not want to hear excuses during peak sales periods.
-Robert Poole, Phresh Picks
service with your closest geographic distributor, you can get same-day or next-day service. Your local distributor probably also readily stocks items that are hot in that region.”
At the same time, though, Poole is also convinced that stores can often save more money buying from a large distributor as opposed to buying directly from, say, five brands. “It is not only in dollar-fordollar cost but also just the time and energy of placing five manufacturer direct orders versus one larger order to just a single distributor.”
full-service distributors.
When it comes to pricing and discounts, Saville says, “Most vendors are price-competitive. They should definitely give you discounts and free shipping to reward you for loyalty and/or large orders.” Marketing, she continues, is
Distributors typically have a niche, Poole points out, and retailers should take advantage of that fact. “Find your vape guy, find your kratom guy, and find your accessories guy. Consolidate so you can focus on other areas of your business, and just overall have more free time to enjoy life more. Some retailers insist on being direct, but more and more, we are seeing budget-conscience customers switching to a distributor for a multitude of reasons.”
During the holiday season, it is “especially important to partner up with someone you trust will execute,” Poole emphasizes. “There are a few times per year that you really have to get after it, while the getting is good. You do not want to hear excuses during peak sales periods.”
‘Good Stuff ’
Ginny Saville, the owner of Botany Bay in Lexington, Kentucky, as well as a local activist, says she uses all kinds of vendors, from only a few products from direct sources to an array of merchandise from
another vital area. “It’s always good when manufacturers or someone is promoting their products. It makes a big difference. If people have seen something on TikTok, they’ll buy it.”
Value-added services can include anything from tailored marketing for various territories to managing
warranties, helping with slow-moving products, POS materials, providing field sales reps, and tracking retailer sales data.
“All of that is good stuff,” Saville insists. “The more vendor support, the better. My preference on warranty issues will depend on the product, but I like to help my customers and then have the vendor take care of it with me. They should take back, or credit somehow, the stuff that doesn’t move. It pisses me off when they’ve made money selling it to me, and I’m stuck. I always feel like a strong relationship (should mean) we share that cost instead. My favorite vendors visit us onsite so they can see what it is they can do for us. I like visiting their warehouses, too.”
Around the all-important holiday season, distributors can help retailers by seeing to it that they themselves are fully stocked “so that we can be fully stocked before the beginning of the season,” says Saville. “Planning is key to a successful holiday season.” They can also help, she adds, by providing extras for giveaways and helping share the cost of sales.
“Bottom line: most of them won’t do anything if you don’t ask, and you be surprised at how many can and will help,” Saville concludes. “Keep your requests reasonable; we are all in business to make money. Once you have established this kind of relationship with a vendor, they’ll have their own ideas, and your success together can continue to grow. Vendors are partners.”
QUEST
4 the Best
A good Christmas gift is a strategic blend of uniqueness and thoughtfulness, something that catches the eye and warms the heart. It’s not about the price tag—it’s about the joy it brings, and if it’s easy to wrap, that’s just the cherry on top. This holiday season, stock up with gift ideas that stand out without breaking the bank and watch the smiles light up!
Purr-2-Go
Missing the good ol’ days this holiday season? Then, bring them back with “That 70’s Pipe” from BLOWN Glass Goods, featuring a nostalgic throwback shape, and wig wag style. These ultra-groovy glass pipes, pleasantly reminiscent of the old school screw-together metal varieties, come in six different colors: blue, green, orange, purple, lime, and yellow. Grab the color that matches your inner 70s aura, and get ready to feel Dazed and Confused. At only $49.95 retail, it’s priced to sell–and in its beautifully designed blister packaging, it’s super easy to wrap and slide under a tree.
Have a quality sesh anywhere with the Purr2Go Bubbler & Rig Set, a medical grade polycarbonate, modular bubbler that can be assembled in minutes and comes with a nail for easy dab conversion. Whether you’re getting lost in nature or hitting the town, this bubbler is the Purr-fect travel companion. It’s light, strong, incredibly durable, and designed to be fully disassembled for easy storage, portage and cleaning. It’s basically a bubbler superhero. Retailing at $98, it hits the price/value ratio with an engineer’s precision–and with its healthy helping of both wow factor and functionality, this ripper should Santa’s top choice for all the midnight tokers who made his nice list this year.
Variety Olive Wood
Being a good gift giver isn’t about dumping truckloads of money; it’s about being thoughtful and selective—about finding that one thing that’s out of the ordinary enough to dazzle the recipient and let them know that you care. With an impressive line of accessories hand-carved by craftsmen in Tunisia, Variety Olive Wood brings that dazzle in glorious fashion. As the name suggests, every SKU in the company’s line is lovingly carved from pruned olive branches, tapping the same methods used for centuries to craft traditional Tunisian kitchen utensils; naturally antibiotic, fragrant, and impressively durable. Pipes, dugouts, ashtrays, rolling trays, and tubes; they have it all and more, offering exotic, handmade smoker’s luxury at surprisingly affordable rates (the Apple Pipe is only $9.99!). Add some variety this holiday season with Variety Olive Wood.
That 70’s Pipe
Looking for a standout holiday gift that combines practicality with a touch of whimsy? The RAWesome Umbrella is the perfect choice for your customers. Designed by smokers for smokers, this umbrella not only provides excellent sun and rain protection with its layered canopy, but also features a unique wooden smoke-through handle with an integrated mouthpiece for holding a cone. Whether it’s rain or shine, this umbrella turns any outdoor smoking session into an experience. It’s the kind of eye-catching, conversation-starting item that’s sure to be a hit with holiday shoppers looking for something truly unique. I got so excited simply writing about it that I just bought two. Seriously . . . TWO. (*Preroll not included.)
Easy Butter Maker
Having trouble choosing between baking Christmas goodies or getting baked? With the Easy Butter Maker from Easy Butter Co., you can do both! This simple device is the easiest way to create delicious herbal infusions at home. In just 10 minutes, you can make herb butter or oil without the need for complicated digital settings or high costs. Just load your ingredients, place the unit on a heat source—even a campfire works—and let it do its thing. No straining required! Priced at just $49.95 for the One Stick Butter Maker and $69.95 for the Two Stick version, the Easy Butter Maker is the perfect gift for the ganja gourmet on your shopping list.
As we struggle with shopping lists and invitations, compounded by December’s bad weather, it is good to be reminded that there are people in our lives who are worth this aggravation, and people to whom we are worth the same.
Donald E. Westlake
Smoke-a-Saurus ReX
The beauty of the holidays is the joy in which we choose to partake, as we momentarily suspend our cynicism to embrace the magic of the season with child-like wonder. And as we nurture that inner child, let us remember that nothing ignites a child’s imagination like Legos and dinosaurs. But we are still adults—and nothing ignites an adult’s imagination like a good toke. Now, close your eyes and imagine a world where we can put all those elements together (minus the children). Did you imagine the Smoke-a-Saurus ReX from Big Pipe? Because you should have. The Smoke-a-Saurus is a build-your-own metal pipe kit that comes with all the parts and fully illustrated instructions to build your own smokeable dinosaur, organized in a brilliantly branded 14-compartment lidded tray for maximum convenience. At only $49.99, it’s perfectly priced to please that inner child without breaking your grown-up bank.
What: A high-end pocket-sized stoner kit that holds a custom Solo one-hitter, room for two different strains, a multitool, lighter, mirror, in a compact . . . compact.
Where: janewest.com/wholesale
Why: No one wants to dig a dirty dugout from the bottom of a purse.
Who: Botanaway
What: Kratomade™ has teamed up with K—Lab™ to engineer the purest, water-soluble Kratom extract the industry has ever seen.
Where: kratomade.com
Why: Kratomade - Is It In You? Because it feels great!
Who: West Coast Gifts
Red Eye Tek Revolution
What: Pullout with 14mm joint that works with most pipes, removable magnet disc top for easy cleaning, rotating top for multiple strains and fresh hits. Mmmm, mmmm, b*tch.
Where: westcoast.gifts
Why: Six chambers to lock, load, and let it rip, that’s why. Leave this loaded at the bottom of a Christmas stocking.
Who: Mind Shock Games
What: A high minded trivia game to test your knowledge of Stoner Movies, Music, History, Slang, Law, Medicine, Sports, Television, Unjust Bust, and Culture.
Where: stonertrivia.com
Why: Because you’re the smart one in the family, and it’s time to show off.
Kratomade
Stoner Trivia
Who: Santa Cruz
What: A series of 2, 3, and 4 piece grinders made out of . . . GASP . . . Hemp? No, you shouldn’t try to smoke it.
Where: santacruzshredder.com
Why: Admit it . . . if it’s made from hemp you want it, and so do your friends.
Santa Cruz Bowl Buster
Who: Santa Cruz
What: An ashtray made from hemp just for pipe smokers, with a large knurled bottom and built-in bowl poker with protective cap.
Where: santacruzshredder.com
Why: Throw out that disgusting paperclip, dude.
Beamer Mini
Who: Beamer Smoke
What: Beamer’s classic odor-murdering candle, but miniaturized for easy packing.
Where: beamersmoke.com/candles
Why: Your friend’s “bachelor pad” reeks. Stick this in a stocking to drop a hint–and save your nostrils.
What: A euphorics and adaptogenic drink designed to uplift your body and soul, in convenient 2oz bottle.
Where: moodshinehigh.com
Why: Because it’s a shot that’ll put you in the right headspace with none of the headache. Duh.
Chew’em CBD Dog Chews
Who: Uplift CBD Co.
What: A hemp infused chew toy that helps keep your dog relaxed and entertained all day.
Where: upliftcbdco.com
Why: “Dawg, your friend’s dog is crazy dawg. Get that dog to chill . . . dawg.” – Snoop Dogg (probably)
Dabout
Who: White Rhino Products
What: A dugout . . . but for dabs! 3-in-1 dab kit, featuring a premium quartz glass dab straw, a wax storage compartment, a dab tool, and it glows in the dark. Take your dabs everywhere you go.
Where: whiterhinoproducts.com
Why: Because you’ll need a dab kit for the apocalypse when we’re all living in dark bunkers.
THE CASE FOR DISPOSABLE VAPES
The Other Side of the Story
Chances are high that everything you’ve heard about disposable nicotine vaping products (disposable vapes) is negative: they appeal primarily to children (false); they boost plastic pollution (also false); and they haven’t been shown to promote smoking cessation (as false as it gets).
Instead of refuting these assertions, which has been done time and again, I want to tell the other side of the story. Disposable vapes aren’t just low-risk products adults have a right to use, they are lifesaving tools that should be available to many more smokers. That’s because disposables offer a convenient, affordable and effective way to transition from combustible tobacco while still satisfying nicotine cravings. Let’s examine each of these benefits in a little more detail.
Ease of use
One of the primary advantages of disposable nicotine vapes is their ease of use. Unlike traditional vaping devices, which require assembly, charging, and refilling, disposable vapes are ready to use right out of the package. This simplicity makes them an attractive option for smokers who are new to vaping and may be intimidated by more complex devices. A study published in the journal Drug and Alcohol Dependence found that first-time vapers preferred disposable devices due to their simplicity and convenience.
disposable vapes are so effective: they closely mimic the ritual every smoker learns to love. Many disposables are designed to resemble cigarettes in shape and size, which means the devices emulate the physical feel of holding and using a cigarette. And perhaps most importantly, they can be used in short sessions, allowing vapers to maintain their morning and after-meal smoke breaks, or on a more-consistent basis throughout the day.
Additionally, nicotine salts used in most disposable vapes provide a rapid and satisfying hit that closely mimics the rush from a cigarette. This similarity can make it easier for smokers to switch to vaping and reduce the number of cigarettes they smoke—or eliminate them entirely.
By Alli Boughner Vice President American Vapor Manufacturers
of cigarettes. Over time, this can result in substantial cost savings for former smokers as they stop buying cigarettes daily or every few days. Research shows that vapers can save up to 40 percent on their nicotine consumption costs by switching to disposables. That’s a significant benefit since smokers tend to earn less income than non-smokers and have to stretch every dollar in our inflation-saturated economy.
Most importantly: it’s safer
Research shows that vapers can save up to 40 percent on their nicotine consumption costs by switching to disposables.
Finally, disposable nicotine vapes have been shown to be far safer than combustible cigarettes. Nicotine vaping is widely regarded by experts as significantly less hazardous than smoking. As I’ve written in previous columns, this is because vapes do not produce the same toxic byproducts that are found in cigarette smoke, such as tar and carbon monoxide.
Conclusion
Mimicking the smoking experience
As most smokers will tell you, the smoking experience is just as crucial to their habit as the pleasurable effects of inhaling nicotine. This is yet another reason why
Multiple studies have shown that high-strength nicotine vapes are more effective at reducing cigarette cravings and increasing smoking abstinence rates compared to lower-strength products.
Wallet-friendly option
Disposables are also cost-effective. While the upfront expense of a disposable vape may be higher than a pack of cigarettes depending on the taxes and other restrictions applied to it, the long-term savings can be tremendous. A single disposable vape can last for several hundred or even several thousand puffs, which is roughly equivalent to a pack
Considering these benefits together tells us everything we need to know about disposables: they’re easy to use, inexpensive and low-risk. When we add in the fact that they come in almost any imaginable flavor, we see that disposable vapes are almost unbeatable as a means of quitting cigarettes. With nearly 12 million former smokers relying on these devices to remain cigarettefree, there is simply no compelling reason to keep disposables off the market.
