Published 13 times a year by Harris Publishing Inc.
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PRESIDENT Jason Harris
VICE PRESIDENT Chuck Harris
VICE PRESIDENT Ryan Harris TREASURER Clayton Ward
PUBLISHER
Jason Harris
EDITOR
Lane Lindstrom lane@potatogrower.com
ADVERTISING DIRECTOR
Rob Erickson rob.erickson@potatogrower.com
PRODUCTION
Sandon Wixom
GRAPHIC ARTISTS
Laci Thompson
CIRCULATION
Chuck Harris
IT DEPARTMENT
Chuck Harris
ACCOUNTING
Clayton Ward
Canadian Publisher’s reement No. 40606038, Customer No. 7004671.
Mailed under a standard rate mailing permit at Idaho Falls, Idaho, and at additional mailing offices.
Also Publishers of SugarProducer
NATIONAL POTATO COUNCIL (202) 682-9456 www.nationalpotatocouncil.org
FOUNDED BY Darryl Harris
CORPORATE OFFICES:
HARRIS PUBLISHING INC. 190 E 1st Street Idaho Falls, ID 83401 208-523-1500 www.potatogrower.com
CALENDAR
Printed in Idaho Falls, ID by Falls Printing rob.erickson@fallsprinting.com
NOV. 5-6
Idaho Association of Plant Protection Annual Meeting
Herrett Center, College of Southern Idaho Twin Falls, Idaho Millerresearch.com
NOVEMBER 9-12
Western Growers Annual Meeting
Hotel Del Coronado Coronado, California www.wgannualmeeting.com
NOVEMBER 12
Big Idaho Potato Harvest Meeting ICCU Bengal Alumni Center Pocatello, Idaho www.idahopotato.com/industry/events
NOVEMBER 12-13
Montana Seed Potato Seminar
Holiday Inn Missoula, Montana www.mtseedpotatoseminar.com/
NOVEMBER 18-20
Alberta Potato Conference & Tradeshow
Red Deer Resort & Casino
Red Deer, Alberta www.albertapotatoes.ca/
NOVEMBER 19-21
POTATOES USA (303) 369-7783 www.potatoesusa.com
UNITED POTATO GROWERS OF AMERICA (801) 266-5050 www.unitedpotatousa.com
ALLIANCE FOR POTATO RESEARCH & EDUCATION www.apre.org
POTATO ASSOCIATION OF AMERICA (734) 239-8022 www.potatoassociation.org
INTERNATIONAL POTATO CENTER www.cipotato.org
Montana Agritourism Conference
Montana State University Bozeman, Montana www.montanaagritourism.com/events-2-1
DECEMBER 8-11
Irrigation Show
Ernest N. Morial Convention Center New Orleans, Louisiana irrigation.org
DECEMBER 9-11
Great Lakes Fruit, Vegetable & Farm Market Expo
DeVos Place Convention Center Grand Rapids, Michigan www.glexpo.com
PA Farm Show Complex Harrisburg, Pennsylvania www.pa.gov/agencies/farmshow
JANUARY 21-22, 2026
Idaho Potato Conference
Idaho State University Pocatello, Idaho idahopotatoconference.com
JANUARY 27-29, 2026
Washington Oregon Potato Conference
Three Rivers Convention Center Kennewick, Washington potatoes.com/potatoconference
JANUARY 27-29, 2026
Michigan Winter Potato Conference
Sheraton Grand Rapids Airport Hotel Grand Rapids, Michigan www.mipotatoindustry.com/
FEBRUARY 3-5, 2026
WPVGA & UW Division of Extension Grower Education Conference & Industry Show
Holiday Inn Hotel & Convention Center
Stevens Point, Wisconsin Wisconsinpotatoes.com/events
NEW PRODUCTS
Reinke Announces U.S. And Canada
Availability Of E3: First Precision Series Of Center Pivot Systems
Reinke Manufacturing announced the commercial release of E3, the first precision series of center pivot systems, now available to growers in the United States and Canada.
First unveiled in 2024, the patented E3 system is designed to deliver unmatched water application accuracy and performance across diverse field conditions. By ensuring consistent and efficient distribution, E3 provides tremendous value to growers, helping to maximize yield potential while conserving water and reducing operating costs.
E3 is the first precision series of spans and end booms with uniform coupler spacing in 30- and 60inch intervals to achieve uniform water application the entire length of the system. It exceeds USDA Center Pivot Evaluation and Design (CPED) water uniformity benchmarks and includes a suite of advancements that improve stability, reliability and efficiency across terrains:
• Precision system configurations: spans from 80 to 220 feet in 20-foot increments (including the in-demand 175 feet) and inverted truss end booms from 10 to 110 feet.
• ReinLock anti-racking truss system: engineered for superior strength and consistent span crown in challenging field conditions.
• Exclusive Reinke V-ring seals: maintain flow without reduction for powerfully precise watering.
• Single-leg tower design: minimizes crop loss as the system moves through fields.
Loveland Products, Inc. announced the launch of Extract XC, a next-generation product of its trusted Extract Powered by Accomplish (Extract PBA). In a new concentrated formulation, Extract XC helps farmers release more nitrogen and sulfur from crop residue, using half the product per acre compared to previous versions.
Easier handling and proven results make it simple to integrate residue management into fall and spring fertility programs.
When crop residue ties up nitrogen and sulfur, it can limit fertilizer efficiency, early crop growth and yield potential. Extract XC addresses this challenge by combining microbial-derived biochemistry with ammonium thiosulfate (ATS) to accelerate residue breakdown, balance the carbon-to-nitrogen ratio, and release nutrients in a plant-available form, even under cool conditions.
Extract XC Agronomic Benefits
• Maximizes nutrient release from crop residues and soil.
• Extends nutrient availability later into the season.
• Durability features: maintenance-free bearings, corrosion-resistant coatings and greasefree operation.
• ESAC technology: Electronic Swing Arm Corners for full-field irrigation coverage. To make the system instantly recognizable in the field, every E3 pivot carries a distinct blue end sign. More than a visual marker, it symbolizes Reinke’s commitment to innovation. It sets E3 apart as the first precision series of center pivots, giving growers and dealers a clear, trusted indicator of advanced irrigation technology.
For more information, visit www.Reinke.com.
• Supports easier spring planting and even crop emergence.
• Optimizes yield potential for the following crop. Designed for flexibility, Extract XC can be applied with fall burndown or liquid fertilizer and is compatible with herbicides such as glyphosate. This enables farmers to enhance nutrient availability without requiring additional field passes, thereby saving time and labor. By increasing nutrient use efficiency, Extract XC enhances uptake of both residue-released nutrients and applied fertilizer. This supports higher yield potential while lowering input cost. In addition, the product promotes nutrient cycling and soil health which can contribute to long-term productivity and deliver better results for growers.
For more information, visit www.lovelandproducts. com.
AVR Launches Spirit 9200i VW Harvester
Following the successful introduction of the Spirit 9200i in 2024, AVR is now launching the Spirit 9200i VW: all the strengths of AVR’s most recent trailed harvester, completed with the patented Varioweb cleaning system.
In line with the successful concept of the Spirit 9200, the Spirit 9200i – with keywords such as improved (cleaning modules), intelligence (automated functions) and intuitive (ease of use) – already offered some important upgrades in the areas of control, traction, haulm web and the Clean & Go bunker.
Now, AVR is adding to all this the patented Varioweb cleaning system, which enables flexible cleaning for the most challenging harvesting conditions.
The machine’s drive system is compatible with ISOBUS. This means that the machine can be configured via the ISOBUScompatible display screen of your choice. AVR can offer you a Müller Touch800 or Smart570 screen for this purpose. The machine also comes with an ergonomic AVR joystick as a standard, and thanks to the ISOBUS-AUX system, various functions can also be controlled via your tractor joystick.
Clear icons and intuitive menus, supplemented by the automatic functions of the machine, all serve to optimize the user-friendliness of the Spirit 9200i VW.
Two or three sieving webs ensure first cleaning and transport the product to the Varioweb module. Either two short digging webs or one long digging web can be attached to the front of the machine.
An additional digging web – and therefore one more drop – significantly increases the machine’s sieving capacity. If the soil can be sieved easily and for the gentlest treatment, a single long web is the best option.
Drop heights are kept to a minimum throughout the machine. Because the haulm and sieving webs are so close to one another, the drop height from the digging to the sieving web is limited to the greatest extent possible. Thanks to this mechanism, the AVR Spirit 9200i VW guarantees the lowest drop heights on the market, with a 33 percent margin on the closest competitor.
The Varioweb cleaning module features the combination of a pintle belt and axial rollers. A unique feature is the ability to infinitely adjust the product flow volume that travels across the axial rollers from the cabin of your tractor: from 100 percent when intensive cleaning is required to fully removing the axial rollers from the product flow when hardly any cleaning is required. This is achieved by moving the pintle belt forward or backward.
An ingenious Varioweb belt allows this movement within the limited space. Given that the machine has been designed for
Valley Irrigation Expands ICON Family With Launch
Of New ICON+ Smart Control Panel
Valley Irrigation has introduced the ICON+ Smart Panel, the newest addition to the innovative ICON family. Designed for farmers seeking a cost-effective, robust solution that addresses their core operational needs through the most popular features,
the most challenging conditions, the pintle belt’s side walls and the axial roller set have been coated with stainless steel and/or plastic to keep the amount of soil sticking to it to a minimum.
The pintle belt’s position in the Varioweb is measured and clearly rendered on the display in the tractor.
This also allows you to save settings and easily retrieve them later using presets. As such, it considerably improves the ease of use of the Spirit 9200i VW.
The primary haulm separation system is a combination of the sieving web and the haulm web. A set comprising two rows of retainers and another set comprising three rows of retainers mounted above the haulm web ensure that the potatoes stay in the machine. These sets are individually adjustable in height, and the rows of retainers have been mounted to ensure an adequate distance in between the rows to optimize the machine’s separation capacity. In the event of an accumulation of haulm, the frames of the rows can be folded upwards.
The Spirit 9200i VW is equipped with an 8.5-ton bunker. The unloading height can be adjusted up to 4.20 m, for which a hydraulic collapsible shock absorber or crate-filling funnel is available.
The Spirit 9200i VW can be fully monitored remotely, online. An AVR Connect account allows you to monitor data in relation to the work you have performed, sensor data and alarms. Remote diagnostics are possible for even better support from your dealer or AVR.
Thanks to the quick-change digging unit, you can change digging units quickly and efficiently. This flexibility allows you to harvest several crops using the same machine.
Thanks to the full hydraulic drive, which works with four separate hydraulic pumps, you keep full control over the harvesting procedure.
For more information, visit https://avr.be/en.
the ICON+ combines simplicity with essential functionality.
The ICON+ Smart Panel offers growers the perfect balance of performance and affordability. While it shares the proven capabilities of the ICONX panel, the ICON+ focuses on delivering essential control at the panel and advanced management from any electronic device. This makes it easier than ever for farmers to remotely manage their entire fleet of pivots, regardless of the brand or age of the equipment.
The ICON+ reinforces Valley’s commitment to offer a range of products that cater to all types of farms. Whether you have older panels or different brands of pivots, the ICON+ allows you to bring your entire operation under one smart control system, AgSense 365. For those seeking advanced features, the ICON family provides upgrade options to meet every grower’s specific needs. For more information, visit valleyirrigation.com/icon.
AROUND THE VINE
Nichino America Personnel Announcements
Nichino America, Inc. recently made the following personnel announcements.
Jeffrey Johnson – Chairman, Nichino America, Inc.
Effective July 1, 2025, it was announced Jeffrey Johnson will continue his role as chairman of Nichino America, Inc. (NAI). In this capacity, Johnson will continue to lead the NAI board of directors and management team, focusing on strategic oversight and corporate governance.
Johnson joined Nichino Group in 1997 as the commercial development manager of Nihon Nohyaku Co., Ltd. America (the predecessor company of NAI). He was named vice president of the newly formed NAI in 2001 and assumed the position of president in 2002. Johnson was appointed president and CEO in 2021 and then chairman and CEO of Nichino America, Inc. in 2023.
Dustin Simmons – President, Nichino America, Inc., and Executive Officer of Nihon Nohyaku, Co, Ltd.
Effective June 18, 2025, Dustin Simmons was appointed as an executive officer of Nihon Nohyaku Co., Ltd., the parent company of the NICHINO Group and Nichino America, Inc. In this new capacity, Simmons will serve on the executive board, contributing to the development of the global growth strategy for the NICHINO Group.
Simmons joined NAI in 2008 and has held various positions within the company in the areas of sales, marketing and business development. In 2017, Simmons was promoted to director of Business Development and Strategic Planning (Canada, Mexico, U.S.). In 2020, Simmons was instrumental in the successful establishment of Nichino México S. de R.L. de C.V., a subsidiary of Nichino America, Inc., and was appointed director de negocios at Nichino México S. de R.L. de C.V. at that time.
In 2021, Simmons was promoted to commercial vice president, responsible for overseeing Business Development (Third-Party Licensing) for the U.S., Canada and Mexico, as well as Marketing, Strategic Planning and the Mexico subsidiary business. In 2023, Simmons was promoted to president of Nichino America, Inc. For more information, visit www. nichino.net.
Washington State Potato Commission Welcomes New Director Of Research & Industry Outreach
Moses Lake, WA — The Washington State Potato Commission (WSPC) has announced the appointment of Dr. Shashi Yellareddygari as its new Director of Research & Industry Outreach. Dr. Yellareddygari brings a wealth of expertise in potato research, agronomy and plant pathology to his new role. With an extensive background in applied research and technical support for growers, he is well-positioned to advance WSPC’s mission of supporting a strong, sustainable potato industry.
Most recently, Dr. Yellareddygari served as an Agronomic Service Representative in Ohio, where he provided technical expertise and agronomic guidance to growers, channel partners and sales representatives. He previously worked as a field agronomist with Bayer, contributing to the development of fungicides, insecticides, herbicides and seed treatment solutions. Earlier in his career, he conducted research at North Dakota State University (NDSU), where his work on potato disease management was published in leading peer-reviewed journals.
Originally from India, Dr. Yellareddygari earned his Ph.D. in Plant Pathology from Auburn University and an M.S. in Plant Science from California State University, Fresno.
In his new position with WSPC, Dr. Yellareddygari will play an active role in the Research Council, Tri-State Consortium, and Potato Conference, bringing scientific insight and industry collaboration to the forefront of WSPC’s research and outreach initiatives.
“We are excited to welcome Dr. Yellareddygari to our team,” said Chris Voigt, executive director of the Washington State Potato Commission. “His strong research background and dedication to advancing agronomic practices will greatly benefit Washington’s potato growers and the broader industry.”
Dr. Yellareddygari can be reached at Shashi@potatoes.com (509) 765-8845.
New Tessenderlo Kerley Plant Brings Innovation, Opportunity to Defiance, Ohio
Tessenderlo Kerley, Inc. celebrated the grand opening of its newest liquid fertilizer production facility in Defiance, Ohio — a major milestone in the company’s commitment to advancing sustainable agriculture across North America. Strategically located on a 50-acre site, the state-of-the-art facility will produce essential crop nutrients including Thio-Sul, KTS and K-Row 23, supporting farmers and growers throughout the U.S. and Canada. The facility strengthens cross-border access to high-quality fertilizers and reinforces Tessenderlo Kerley’s
dedication to environmentally responsible farming.
The Defiance facility is equipped with advanced production and distribution capabilities, ensuring efficient delivery through Tessenderlo Kerley’s trusted network. It also brings new jobs and economic growth to the region.
This achievement was made possible by the generosity and foresight of the Plummer family, whose dedication to Defiance helped pave the way for the industrial park where the facility now stands.
With full-scale operations now underway, Tessenderlo Kerley looks forward to growing alongside the Defiance community — building a stronger, more sustainable future for agriculture.
For more information, visit Tessenderlo Group.
AGCO Names New PTx Leader To Accelerate Smart Farming Solutions, Growth
AGCO announced the appointment of Brian Sorbe as president of PTx, effective August 25, 2025. With nearly three decades of experience in precision agriculture, global sales and product development, Sorbe brings a wealth of expertise to this pivotal role.
“I am thrilled to welcome Brian to the AGCO team as the leader of our exciting PTx technology portfolio,” said Eric Hansotia, chairman, president and CEO. “His passion for agriculture and ability to inspire teams will accelerate the momentum building in our entire PTx organization through a focus on retrofit innovation and farmer education. Brian’s extensive commercial and ag tech innovation background, expertise in channel development and successful track record in managing complex technology platforms will serve our people and farmers well. I am confident under Brian’s leadership, PTx will achieve our goal of $2 billion in precision ag sales by 2029 and deliver our vision of being the trusted partner
for industry-leading, smart farming solutions.”
Sorbe spent 14 years at Topcon Positioning Systems in key leadership roles, including senior vice president and general manager. At Topcon, he led cross-functional teams cross many areas including technology development for mixed fleets, product strategy, marketing and M&A integration, consistently driving farmer-focused solutions to market. Sorbe’s career also spans construction and industrial automation, but agriculture has always been at the core. Raised on a farm in Iowa, Sorbe began his precision ag
journey at Ag-Chem Equipment in Jackson, Minnesota, now part of AGCO, following the 2001 Ag-Chem acquisition.
Sorbe will be based in Tremont, Illinois, which is a key PTx site. He holds a Bachelor of Business Administration degree from the Purdue University system. Sorbe’s postgraduate work includes certifications in AI & Machine Learning and Agricultural Autonomy & Robotics as well as a Master of Business of Administration program.
For more information, visit www. agcocorp.com.
EASTERDAY FARMS SHIPS ITS POTATOES NEAR AND FAR
By Lane Lindstrom
(ED—A couple of years ago, Matt Harris, who then was with the Washington State Potato Commission, spoke at the Washington Oregon Potato Conference, detailing the extensive export program in the state and from the Port of Seattle. We were a little astonished at the volume of fresh potatoes being exported. We decided to follow up by reaching out to a Washington grower who ships fresh potatoes to the Far East as well as made a visit to the Port of Seattle to see shipping up close. Part 1 is our visit with Easterday Produce in Pasco, WA, and Part 2 covers our visit to the Port of Seattle, which will appear in the December issue.)
(Way From Here To
Above Photo: (l to r) Matthew Wood, Easterday Farms sales manager, stands in the company’s potato packing facility with Jody Easterday, owner/president of sales, finance and strategy, and Andrew Wills, owner/director of operations.
Russets are king of potatoes at Easterday Farms Produce Company, which ships its spuds across the U.S. as well as into Mexico and Asia. The Russet Norkotah 296 is the company’s highest volume variety.
Unless you are seriously hiding under a rock somewhere, you know that exports, including and especially ag exports, have been all over the news this past year. It seems everyday there is some news about exports and tariffs and their effect on U.S. agriculture.
Well before all this export news began flooding the airwaves, internet and print and radio media, we stopped by for a visit to Easterday Farms Produce Company in Pasco, WA, growers of potatoes and onions that are sold at home and abroad, to visit about their operation and export business.
Easterday Farms Produce Company is a packing and marketing entity for the Easterday family’s operation in Washington. Easterday, which has been in the farming business since 1958, sources its potatoes and onions from three family-related farms, involving cousins and other relatives.
In all, about 8,500 acres support the packing house operations with roughly half of those acres being potatoes. All the farm ground is within a 100-mile radius of the Pasco packing shed. When it comes to potatoes, Easterday raises six varieties with the No. 1 in volume being the Norkotah 296. “Russets are the mainstay of our operation by a large margin,” Jody Easterday, owner and president (sales, finance and strategy) at Easterday, said. Easterday pointed out that the company used to be
process potato growers before making the switch to selling mostly table stock potatoes now. He said, “Selling mostly fresh allows us more freedom to control our potato operation.”
Having said that, about 15 percent of their potatoes do go to processors as off-grade, although, again, Easterday doesn’t raise potatoes to go to processing. Matthew Wood, Easterday’s sales manager, pointed out that the bulk of the company’s exports are Russet Norkotah tablestock, with “around 90 percent of the exported potatoes being consumed fresh overseas.”
(Way Over) There
Above: The Easterday Farms Produce Company potato packing facility in Pasco, WA. Easterday also owns and operates a packing shed in Washington for its onion business.
Right:
Two Products, Two Packing Sheds
The produce company operates two packing sheds in Pasco, one dedicated to potatoes and the other to onions, which Easterday also sells at home and overseas. Additionally, Easterday has a facility in Othello, WA, dedicated to sorting and packing red and white onions along with another facility in Elkton, FL, which is a repack and distribution center that supplies customers throughout the Southeast U.S. and the Caribbean.
Potatoes and onions are shipped from Washington to the Florida facility, which opened in 2018, via rail, intermodal and over-the-road refer trucks. The potatoes are repacked into 2- to 50-lb. cartons and then shipped, usually the day they’re packed or the next day. One of the Caribbean destinations for Easterday produce is Puerto Rico, with the fresh product shipped by boat out of the Port of Jacksonville. The Florida facility ships potatoes and onions year round.
Wood talked about the importance of the Southeast U.S. market to Easterday. “The Southeast has become a strong and growing market for us and we continue to build our presence there through steady supply and long-term customer relationships.”
Back in Washington state, Easterday maintains “extensive” climate-controlled storages for both potatoes and onions. This allows the company to take potatoes and onions harvested in September and October and market them every week of the year without sacrificing quality or consistency.
Potato Exports Begin In 2010
That freshness includes potatoes shipped overseas. Easterday began shipping fresh potatoes in 2010, after successfully exporting onions for a time. The fresh potatoes are packaged and loaded onto a sea-going container in Pasco, shipped to the Port of Seattle, loaded onto a cargo ship which then sails to the Far East.
Wood explained, “Ocean transit to Asia now takes 17-21 days, up significantly from a decade ago, largely due to congestion and inefficiencies at major ports. Compare that to domestic shipments that can be as fast as one day to Arizona. During peak season, we may export 10-20 containers per week.”
The most commonly packed and shipped potatoes from Easterday for export are 50-lb. cartons.
U.S. destinations are still tops when it comes to shipping Easterday’s fresh potatoes. That’s followed by Mexico (via truck), then overseas destinations with Canada rounding out the top four destinations.
As you can imagine, shipping potatoes, especially fresh potatoes, overseas can be daunting. Easterday works with an export broker on the West Coast. The broker organizes the freight and handles documentation, which takes a lot of work off the table for Easterday, but there is still plenty for the Washington-based company to look after.
Ebb And Flow
Jody Easterday pointed out that exports ebb and flow due to a number of factors, some of which are completely out of their control, such as changes in tariffs, etc. Wood shared just one example of entrance requirements for fresh potatoes to enter a foreign country. “For Taiwan, each shipment requires USDA/APHIS and Washington State Department of Agriculture phytosanitary certification verifying it is free of specific pests and diseases,” he said. “Prior to packing, fields must be tested and certified free of late blight. Containers must be sealed and documented before leaving port.”
He added, “Some countries, like Korea, require registration with government programs at the beginning of each season to qualify for exporting. Other countries, like Singapore and Malaysia, don’t demand as much preharvest requirements.”
A portion of Easterday Farms potatoes are put in these totes,some of which are destined for the company’s facility in Elkton, FL, where they are repacked and distributed throughout the Southeast as well as the Caribbean.
However, once the shipment leaves Easterday’s facility in Washington, the company is pretty much done with the export process. It’s then in the hands of the broker/exporter.
“That’s the value of using a broker,” Easterday said. “The broker has contacts overseas and arranges transportation here and overseas.”
Is all of this process worth it? “We do charge a premium for export potatoes,” Easterday said. And Easterday, as well as other growers/ operations that ship overseas, can command higher prices because of the quality of the potatoes being shipped.
Part Of $60 Million Dollar Export Business
Easterday Produce’s fresh potato exports are a part of $60.2 million export business from Washington state. Top destinations in the Far East for Washington’s fresh potatoes include (all 2024 figures): South Korea ($10.4 million), Taiwan ($7.4 million), Japan ($6.3 million), Philippines ($4.96 million), Malaysia ($1.9 million), Indonesia ($1.6 million) and Singapore ($1.3 million). Vietnam is an emerging export market for Washington potatoes, and the country imported more than $268,000 worth of fresh potatoes last year compared to none the year before.
Those certainly are impressive numbers but still pale in comparison to frozen French fry shipments, which are the No. 1 ag export from Washington state, valuing more than $1.1 billion. Of the top 10 export markets for Washington in the Far East, frozen French fries are in the top 10 of ag commodity shipments in eight of those.
As mentioned, navigating the export market can be tricky and timeconsuming, especially these past several months.
“Tariffs increase landed costs and can reduce competitiveness in certain markets, which naturally slows some export flows,” Easterday’s Wood explained.
“Exports are also influenced by factors like exchange rates, freight costs and port efficiency.” He then pointed to the ocean transit time of 17-21 days compared to a decade ago.
“Port congestion and inefficiencies slow container movement. We adapt by staying flexible and moving volume toward the strongest markets at any given time.”
Strengthen soil quality by feeding it the power of the sea.
Our cold-processed seafood hydrolysate liquid fertilizer builds soil health by feeding beneficial soil fungi and bacteria.
Easterday Farms’ export shipments many times include both potatoes and onions. Jody Easterday said, “Potatoes pair well with onions. In certain markets one tends to help sell the other.”
Staying Flexible
Staying flexible and having a good product are what help Easterday navigate the tumultuous trade arena. “It’s about what you put in the box,” Jody Easterday said.
Wood added, “Our strength in exports is built on consistent quality, pack and food safety, combined with Washington’s strong reputation as a potato-producing region. Easterday Farms Produce Company’s export reputation dates back to 1996 when we first began exporting onions, and many of those early relationships transitioned into long-term potato customers as well.” Indeed, Easterday pointed out, “Potatoes pair well with onions. In certain markets one tends to help sell the other.”
“Being located in Washington state also provides a
geographic advantage, with direct access to the West Coast ports and efficient shipping lanes to Asian markets,” Wood said. “The Washington State Potato Commission and National Potato Council provide important policy and promotional support, but ultimately, it’s the reliability of Easterday Farms Produce Company – steady supply, climate-controlled storages and broker partnerships that manage logistics and documentation – that drives repeat business.”
Yes, the export market is important to Easterday Farms, but the produce company is flexible enough it can adapt to changing conditions.
Jody Easterday said, “We’re going to sell every week of the year, regardless. We’re going to find where the best market is, whether it’s foreign or domestic.”
Potatoes being shipped to the Far East via the Port of Seattle are packed in 50-pound boxes but the company also packs potatoes in totes and smaller bags.
Easterday Farms ships its two commodities – potatoes and onions – via rail, truck, intermodal and by cargo ship to destinations across the U.S., Caribbean and Asia.
PRECISION AG
BUYERS’ GUIDE
T-L Irrigation
(402) 462-4128
www.tlirr.com
Auto Reverse Hose Drag Linear System
T-L Irrigation Co. takes its commitment to continuous movement and convenience in irrigation to the next level with the new Auto-Reverse Hose Drag Linear System for single-tractor, 4-wheel T-L Irrigation units. The sturdy upgrade fully automates a labor-intensive and time-consuming linear irrigation task — reversing direction at the end of the field.
Available on new units or as a retrofit kit, the design positions the hose on the side of the linear tractor at a slight angle. At the end of the field, a rotating mechanism forces the hose to push away from the tractor, creating a loop that clears the path for the tractor to reverse direction. Hose changes are still necessary as the linear moves across the field, but no
TreadX Dozer (336) 264-6068
https://treadxdozer.com/
TreadX Dozer
The TreadX Dozer was designed to clear dirt and debris from air ducts underneath air floor storages. It saves time and labor during the cleaning process. Some farmers have reported a 75-85 percent reduction in man hours for this job. Easily operated by remote control, it features tank style steering and an actuated blade. Powered by swappable lithium-ion batteries, it can run all day without downtime. Its heavyduty steel frame, powerful electric motors and track drive system offer exceptional traction and pushing power.
Whether you need a standard unit, a custom unit tailored to your unique storage, or even a completely custom system for an entirely different purpose, we’re here to help.
interaction is needed at field ends.
The system has been thoroughly tested to ensure seamless function. T-L Irrigation opted for a thicker, heavier duty hose to handle the tight turn radius without kinking. Adding more weight to the linear tractor improves traction and extra reinforcement to the tower structure counteracts the stress of the twisting motion created in a side-pull system.
Lindsay Corporation (402) 829-6800
Lindsay.com/towerwatch
TowerWatch
Save valuable time and resources by pinpointing irrigation tower faults faster with TowerWatch, a premier tower alignment monitor designed by Lindsay. TowerWatch is the newest addition to the company’s suite of innovative SmartPivot Solutions. Available on Zimmatic pivots and aftermarket for most existing pivots in North America, TowerWatch may reduce your troubleshooting time by 75 percent through alerts from FieldNET Premier. TowerWatch also allows you to save on water and energy costs. When a tower fault occurs, growers using Lindsay’s SmartPivot Solutions can expect to:
• Get an instant notification from their FieldNET app
• Immediately identify the location of the fault
• Remotely control water application with award-winning FieldNET
• Arrive at the right tower quicker to inspect the issue
• Make fewer trips to the field, saving time and money By enabling you to identify the exact tower requiring inspection and addressing the issue promptly, TowerWatch can help ensure healthier crops, minimize downtime and ultimately maximize yields and profitability.
PRECISION AG
GroupAg
(208) 356-7800
www.groupag.com
Storage Ventilation & Post-Harvest Chemical Application
GroupAg is a full-service post-harvest solutions provider specializing in potato storage ventilation and chemical applications. Using proprietary methods, we deliver the most efficient and effective application systems in the industry. With leading products and unmatched expertise, GroupAg helps growers create and maintain optimal storage conditions – protecting crop quality, reducing losses, and maximizing value through every stage of storage. GroupAg designs and builds custom storage ventilation
systems with industry-leading components and can also service or upgrade existing systems. GroupAg proudly distributes products form trusted names including BTU Ventilation, Decco, 1,4 Group, BioSafe Systems, Forte Humidifiers, Johnson Thermal Systems, A-TEC Indirex, and Chief. Learn how our Core Sensors provide more accurate readings of temperature, relative humidity, and CO2 within your pile.
Irrometer Company Inc.
(951) 682-9505 www.irrometer.com
Irrocloud IC-10 Sensor Monitor
Transform your farm irrigation with the Irrocloud IC-10 Sensor Monitor, a game-changer in precision agriculture. This simple, affordable and reliable device collects data from up to 10 sensors and sends it directly to the cloud via LTE-M cellular, eliminating costly gateways or solar panels.
With a simple setup requiring no configuration or sensor calibration and a 5-plus-year battery life, the IC-10 works with all crops and soil types in any field. Access real-time data anytime and anywhere through the intuitive IRROcloud web platform, featuring a quick-view dashboard, detailed graphing suite and optional frost alerts via text. Monitor soil moisture, irrigation, rainfall, soil/air temperatures, flow and more with sensor options like the rugged WATERMARK soil moisture sensor or the hyper accurate IRROMETER RSU-V. The platform supports API integration and data downloads for seamless analysis. Install anywhere with no height restrictions and gain actionable insights to optimize your operations. The IC-10 provides a simple and affordable option for farmers to confidently make smart precision irrigation decisions.
Ceres AI (888) 704-9398 https://ceres.ai/
Irrigation Optimization
Ceres AI is a data analytics solution company that simplifies agricultural management by offering an easy way to collect, visualize, and analyze plant and field-level data.
Using its 10-year proprietary dataset of highresolution plant-level data, AI, and advanced computer vision, the company combines infield data with advanced analytics and highresolution imagery to offer an unbiased, precise representation of plant and field-level insights for farmland across the globe.
By measuring the field once, they enable all ag ecosystem participants to make smarter decisions about acquiring, managing, and ensuring farmlands.
One of the products they offer is Ceres’ Irrigation Optimization, which enables growers to minimize waste and maximize profitability. It combines custom crop coefficients derived from aerial imagery with evapotranspiration forecasts to calculate the optimal amount of water to apply. Data is tailored to specific fields, irrigation zones, and local weather forecasts.
Ceres’ Irrigation Optimization takes a targeted approach, providing customers with completely customized irrigation recommendations based on the actual water requirements of their plants as measured through Ceres’ water demand maps. These recommendations are more accurate, scalable, and cost-effective than competing precision irrigation solutions that rely on point measurements.
PRECISION AG
BUYERS’ GUIDE
PTx Trimble ptxtrimble.com
NAV-960 Guidance Controller
The NAV-960 guidance controller offers superior accuracy and reliability for farm operations, featuring an enhanced GNSS engine, a powerful processor, rugged design and advanced inertial sensors. Tracking more satellites than ever before, the NAV-960 reduces errors and improves overall system accuracy. Demonstrating excellent operation in GNSS-obstructed areas such as near buildings and along tree lines, the NAV-960 features the ability to support new HAS and CLAS correction signals along with E6 and L6 bands. The NAV-960’s new advanced processor delivers extra power, faster calculations, and improved vehicle control, delivering robust performance during complex field operations. Featuring a patented industrial design built to withstand the toughest farming environments with an IP66-rated assembly and solid aluminum base, the NAV-960 is able to handle the
PlantMetrics (402) 404-5081
https://plant-metrics.com
NPK & Water In Vivo Sensor
Plants are speaking to us, and we need to learn their language. Until now it was just a dream. We are turning the dream into reality throughout the beta-testing phase. Sensors are able to measure and interpret bio-signals from the sap. Real time monitoring of the plant’s nutritional and environmental needs are then possible. Other features offered:
• Ability to detect stresses prior to the onset of symptoms and monitor the healing process after treatment.
• Live communication.
• Cloud-based platform integrated with the YB AgTech ecosystem.
• Can communicate with other farm-based devices.
• Linking plant physiology and hardware development to ensure efficiency in the use of resources.
• Continuous reading of plant and influencing parameters – internal and external.
searing heat of summer, the freezing cold of winter, and everything in between. Ideal for a wide range of users, from broadacre to high-precision specialty crop work, entry-level steering to advanced Autopilot applications, the NAV-960 is customizable to your vehicle and operational needs with complete PrecisionIQ compatibility.
Soiltech Wireless (202) 705-9993
www.soiltechwireless.com
Soiltech Beacon and Signal Platform
The Soiltech solution is the first fully-integrated seed-to-shelf analysis tool, delivering full-cycle product information you can trust to increase operational efficiency and make informed management decisions across your agricultural product pipeline.
Everything begins with the Soiltech Beacon, a sensor that can be planted, harvested and transported with crops. The sensor delivers data throughout the entire product life cycle.
The Soiltech Signal platform actively monitors real-time success factors, integrating soil moisture, temperature, humidity, crop damage and location with a robust set of agronomic insights.
These measurements provide growers, advisors, researchers and downstream supply chain partners with critical insights, enabling optimal decisionmaking. Soiltech has worked directly with growers and their advisors to develop a cost-effective product that provides actionable data that can now help manage workforce resources, reduce inputs and increase yields. The device arrives to users pre-calibrated and activated, so users need only bury it under the soil.
The 3600 Series Pulvi-Mulcher from Brillion features wider working widths, increased trash clearance and reduced downtime in the field. The series is available in 21’, 25’, 30’ and 36’ working widths. The 30’ model weighs 80% more than the popular WL360 for more clod crushing power. The 36’ unit is the widest PulviMulcher offered by Brillion.
All 3600 Series models feature 8” roller axles with heavy-duty bearings that improve reliability and reduce maintenance interruptions in the field. The design includes three rows of two-piece edge bent s-tines on overall 6” spacing. 25” of under frame clearance improves trash flow through the machine. A leveling harrow in front of the rear roller helps level ridges left by the shanks.
PRECISION AG
BUYERS’ GUIDE
Tesseract Ventures
http://www.tesseractventures.io
Tesseract Ag Drone
Tesseract Ventures announced the dual use application of its cuttingedge military technology and specialized robotics platform in the agricultural sector, specifically tailored for American farmers.
The Tesseract Ag Drone is a cutting-edge tool made in the U.S. to help farmers manage their crops and data more accurately. Using advanced computer vision and optics, this drone gives farmers detailed, real-time information about their fields. When integrated with the Tesseract Synthesis Software, the drone transforms raw data into actionable insights, enabling farmers to make informed decisions with use of 21st century AI tools and easy-to-use software interfaces. With the Tesseract Ag Drone, farmers can identify pests, monitor weed growth, assess crop and soil health, track weather impacts, and observe crop development. The drone delivers real-time data and intelligent recommendations, significantly enhancing efficiency, yield, and sustainability. Its American-made quality and reliability set it apart in the industry.
Pairing the Tesseract Ag Drone with the Tesseract Synthesis Software simplifies precision farming. This powerful combination collects realtime data and leverages AI to analyze it, offering immediate insights into crop health, pest issues, weed pressure, and weather effects. This centralized data management system streamlines decision-making and fosters collaboration on the farm.
Designed for user-friendliness, even those less tech-savvy can harness this technology to enhance crop management, increase yields, and promote sustainable farming practices. This robust yet easyto-use solution is essential for modern farmers aiming to optimize productivity and sustainability.
Raptor Dynamic (309) 361-7656
RaptorDynamic.com
XAG P150 MAX
For potato growers looking to boost efficiency without sacrificing precision, the XAG P150 MAX is a serious contender. This high-capacity agricultural drone packs a 21-gallon tank and delivers up to 7.9 gallons per minute, making it ideal for largescale spraying across potato fields. Its quad-rotor design generates a strong downdraft, ensuring even coverage over dense foliage and uneven terrain — crucial for managing pests and diseases in tuber crops. What sets the P150 apart is its autonomous intelligence. With advanced environmental perception and 4D imaging radar, it navigates fields without preloaded maps and detects obstacles from 5 to 300 feet. That means safe, hands-free operation at speeds up to 40 mph, even in complex field layouts. Whether you’re managing hilly plots or wide rows, this drone adapts to your farm’s unique challenges.
For growers focused on reducing labor costs and maximizing yield, the XAG P150 MAX offers a smart, scalable solution. It’s not just a drone — it’s a precision tool built for the future of potato farming.
DIGGIN’ IN Irrigate Smarter, Spend Less: Cost-Share Options For Irrigation Upgrades In Idaho
For Idaho’s growers, upgrading irrigation systems is more than just an investment; it’s a key step toward ensuring long-term agricultural productivity and sustainability. Improved water use efficiency, reduced pumping costs and increased crop yields are just some of the benefits.
In Idaho, where irrigated agriculture is widespread and central to the state’s economy, several federal and state programs are available to help growers offset the costs of irrigation system improvements. These cost-share and low-interest loan programs can make transitioning from older irrigation systems to modern, resource-saving technologies easier.
Why Upgrade Your Irrigation System?
Many irrigation systems in Idaho still rely on furrow or high-pressure sprinkler systems. While these systems are functional, they can often result in water losses through wind drift, evaporation, runoff or deep percolation.
Modern alternatives, such as mid-elevation or low-pressure pivot systems, variable frequency drives, and soil moisture sensors, can reduce water and energy consumption in times of limited water availability. Similarly, adopting these modernized irrigation systems and tools can help growers remain competitive in a market that focuses on sustainability.
State And Local Programs
In addition to federal support, Idaho growers also have access to state and local financial assistance. The Resource Conservation and Rangeland Development Program (RCRDP) is managed by the Idaho Soil and Water Conservation Commission, and it offers low-interest loans for irrigation improvements, including sprinkler conversions and pump upgrades.
Likewise, the Idaho Water Resource Board (IWRB) periodically provides grant funding for water-saving projects, especially any that are tied to aquifer recharge or long-term water supply management.
Idaho Power also provides financial incentives to install modernized irrigation systems. Eligible Idaho Power customers who irrigate agricultural crops or pastures with electricity supplied by the utility can qualify. Beyond the upfront rebate, participants often benefit from lower energy bills due to reduced power use, improved irrigation system performance, and potential water savings through more precise application.
Lastly, some irrigation districts provide incentives for growers in their area to collaborate with NRCS; however, availability varies by district. To the right is a chart to compare all available funding support opportunities for irrigation modernization:
How To Get Started
Federal Cost-Share Options
The United States Department of Agriculture (USDA) Natural Resources Conservation Service (NRCS) administers two commonly used programs to incentivize and support irrigation system modernization:
1.The Environmental Quality Incentives Program (EQIP) provides financial and technical assistance for installing modernized systems (e.g., converting flood to sprinkler irrigation or adding soil moisture sensors into one’s system). The typical cost-share for EQIP is 50-75 percent of approved practices.
2.Conservation Stewardship Program (CSP) incentivizes growers who adopt or improve conservation practices, such as irrigation water management. Unlike EQIP, CSP is more targeted towards maintaining or enhancing ongoing practices.
NRCS also participates in the Regional Conservation Partnership Program (RCPP) to partner with local groups and provide funding for water use efficiency and aquifer recharge projects.
If you are interested in exploring any of the federal options discussed above, you can begin by contacting your local NRCS field office. Conservation planners can help walk you through your eligibility and their ranking criteria. For state programs, the Idaho Soil and Water Conservation Commission, Idaho Water Resources Board, and Idaho
Power Company can provide updated details for financial support opportunities.
Also, you can always contact your county’s University of Idaho Extension Educator for help evaluating potential irrigation system modernizations and improvements. (Bedwell is an assistant professor and extension irrigation technology specialist at the University of Idaho in Kimberly. She can be reached at ebedwell@uidaho.edu.)
IGSA Convention: Fun Mixed With Some Not-So-Fun Issues
Yes, organizers of the Idaho Grower Shippers Association annual convention plan plenty of fun indoor and outdoor activities (it is Sun Valley, after all) but this year’s meeting included a number of serious topics of interest to growers and shippers.
The first day’s meetings alone addressed a myriad of topics, including preparing for an I-9 audit, “Pesticides on the Plate,” the hot issue of Make America Healthy Again (MAHA); water in Idaho and a transportation panel discussion that included export, rail and trucking representatives.
In addition, Idaho Governor Brad Little offered the keynote address while Idaho Lt. Governor Scott Bedke
took on the sticky Idaho water supply issues that have faced the state over the past several years.
There were also reports from Idaho Potato Commission President and CEO Jamey Higham as well as updates from National Potato Council CEO Kam Quarles and Potatoes USA CEO Blair Richardson.
Wrapping up the convention meetings and festivities was the recognition of this year’s Russet Aristocrat Jim McBride.
With so much going on (and a lot of information to sift through) we came up with two highlights from the threeday convention, although we readily admit this just skims the surface of all that was presented.
“Pesticides On The Plate”
This presentation by Dr. Jeff Miller, president and CEO
Beth Johnson, principal partner, Food Directions.
While there were plenty of outdoor activities, such as the side-by-side ride in the mountains, and indoor activities planned during the IGSA annual convention, speakers and invited guests also touched on issues important to the potato industry.
of Miller Research, was very timely as potatoes again showed up on the “Dirty Dozen” list, which is compiled by EWG and claims some fruits and vegetables are harmful due to the amount of pesticides on them.
Dr. Miller reviewed the date compiled by the federal government that is used by EWG to compile its list.
The USDA Agricultural Research Service conducts the Pesticide Data Program, which started in 1991 and annually tests fruits and vegetables for pesticide residue. The most recent data available is for 2023, which was released late last year.
Dr. Miller pointed out that the federal agency tests for
450 pesticides along with their breakdown products. About 10,000 samples are tested each year. In the 2023 fresh and processed fruits and vegetables samples, potatoes were included (the sixth time the vegetable has been tested since 1991) with 195 samples coming from Idaho. Most of the product (73 percent) the ARS got is from domestic sources with another 26 percent imported and 1 percent from unknown sources.
Figure 1 shows the results of the 2023 tests. In reviewing the data, Dr. Miller highlighted the “% Below tolerance” line which shows 99 percent of the samples fell in this category. He also pointed to the “% Above tolerance” and
Figure 1
Figure 2
IGSA CONVENTION |
“% W/O tolerance” lines, which had higher percentages than the “% Below tolerance” line, explaining that the majority of those samples were not from the U.S. but rather imports to the U.S.
More specifically, in Figure 2, Dr. Miller zeroed in on the sample results for potatoes. “None of the potato samples were in violation this past year,” he said.
Later in his presentation Dr. Miller repeated a question asked about pesticide residue and the Dirty Dozen list: Is there any harm in the Dirty Dozen? He believes that there is harm in such a list. He showed research that states only about 1 in 10 Americans consume enough fruits and vegetables in their diet. He then pointed to another study that showed fear-based messaging deters fruits and vegetables consumption.
“Make America Healthy Again: How We Got Here And Where We Are Going”
Covering another timely topic was Beth Johnson, the principal partner in Washington, D.C.-based Food Directions. Johnson did a deep dive into this movement and what it means for Americans and the ag industry. One of her overriding messages during her presentation was that there is definitely momentum behind the MAHA movement and that it most likely won’t die down anytime soon.
Johnson talked about the players behind the movement, including U.S. Secretary of Health and Human Services Robert F. Kennedy, Jr. She said, “In August (2024) during the campaign, Kennedy gave his speech about the rising rates of disease and the causes to that and he hasn’t given
up on it. We know he has co-opted a lot of support within the White House.
“He works very closely with Secretary Rollins from the USDA and she’s pretty supportive of what’s going on with MAHA, certainly from the food side.”
Then Johnson said, “Even if Kennedy leaves, this movement is strong; this is not something that is going to go away.”
Johnson explained that one tactic being used by these federal government leaders to spread the MAHA movement is to enlist individual states in crafting legislation from a state level rather than from a federal level. That has been, Johnson said, very effective and bipartisan.
She said, “One of the fascinating strategies the MAHA movement has taken, Kennedy in particular and Rollins as well, has been to go to the states. Rather than look at this as federal programs or federal initiatives, they’re letting the governors take credit for this.
“Secretaries Rollins and Kennedy are taking this to the state level so states pass legislation to get these governors to introduce their own legislation and they’re saying they’re going to do it again next year as well,” she said. “They’re going to really push to get as much legislation as possible in the states.”
Having states craft their own legislation can create all sorts of issues for manufacturers, including the food industry, Johnson said. She explained, “Obviously, in the industry this is very difficult because if West Virginia bans 10 ingredients and another state, maybe Indiana, bans 12 ingredients that are different than the 10 that are banned, you’re constantly trying to figure out how you’re going to manage those, given that it’s a national food supply.”
DISCOVER BEYOND THE POSSIBLE
Johnson also touched on the topic of the original MAHA report that came under intense scrutiny from many in the ag industry. “In the report itself,” she said, “there were studies that didn’t exist. When folks went back and did their fact checking, they could not link to that study and so there was a lot of criticism. Now, the White House responded it was a formatting issue and that everything is fine, it’s all good and they stood by it. But there continued to be efforts on behalf of the industry and some in the scientific communities as well to talk about the question of whether this was this all generated by AI; in this report they basically threw a lot of studies into the program and got this. There are still a lot of concerns about that.”
Of course, there are several components to the MAHA movement and that includes dietary guidelines and potential changes to those. As many in the potato industry already are aware of there was a movement to label potatoes as a grain rather than a vegetable. Johnson also addressed that.
“One of the questions early on was, ‘Should potatoes be interchangeable with grains?’ The potato industry, the NPC and Potatoes USA worked really hard to prevent that given the negativity of grains … we feel, even though we haven’t seen the actual guidelines themselves, we still feel pretty good that they heard us.”
Idaho Potato Commission Report
IPC President and CEO Jamey Higham gave his annual report to the group, highlighting many of the commission’s marketing activities this past year. Here are a few highlights:
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• Stifel Sun Valley World Cup Finals. Held for the first time ever in Sun Valley, this ski event is on the world stage in a big way. Idaho potatoes were on full display during the entire event with Higham pointing to some impressive figures resulting from being at the event: 8.5 billion impressions, 440 articles and $785 million in media value.
• Kiss of French. The French Fry Lip Lux lip balm was introduced right before Valentine’s Day and sold out in 48 hours. The press release announcing the Kiss of French reached 217.6 million people.
• Big Idaho Potato Truck. The truck was literally all over the place this past year, traveling to 31 states, 57 events, including 25 retail and 12 foodservice events, and covering 31,000 miles.
• Famous Idaho Potato Bowl. The IPC once again was a major sponsor of this annual college football game, held in Boise in December. Total viewership of the 2024 game was 1.319 million (compared to 1.173 in 2023 and 1.105 in 2022). Social media impressions were an impressive 375,625 (compared to 341,862 in 2023 and 272,612 in 2022). Higham said, “We’re locked in this year” to once again sponsor the bowl game, but the IPC is looking at the future to decide where to best allocate those funds. “We’re trying to figure out the way forward, if we want to keep doing it and it’s a good return on our investment. Right now we feel like it is, but we’re paying very close attention to this changing landscape of college sports, especially football.” The 2025 Famous Idaho Potato Bowl is scheduled for Dec. 22 with the kickoff at 12:30 p.m. MDT.
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The Potato Grower Seed Lot is where you will find seed producers from Manitoba to Maine, from Montana to Michigan—all conveniently gathered in one place.
If you’re a seed grower interested in being a part of The Seed Lot, call Rob at (208) 521-1090.
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NATIONAL POTATO COUNCIL
Kam Quarles, CEO
Farm Bill, Trade, Ag Labor And Economic Relief: NPC’s
Take On What’s Next
“These are challenging times … “
As we write this in mid-September, we are again approaching a major crossroad in Washington, D.C., with a packed policy agenda that directly impacts the future of the potato industry.
The coming weeks will be a whirlwind, with another potential looming government shutdown and the window quickly closing to pass a long-term Farm Bill and ag labor reforms to support the agriculture community.
By the time you read this, we’ll know whether Congress has met its constitutional obligation to pass a budget by the end of the fiscal year on Sept. 30. Should Congress not approve the funding bills or enact a short-term stopgap measure, we will face a government shutdown. Depending on the duration, it may cause significant disruption to the agencies and services upon which our growers rely.
This fall, the current Farm Bill extension will also expire. While NPC and our partners were successful in securing permanent funding for key specialty crop programs under this summer’s “One Big Beautiful Bill” (a huge win for our industry) we still need a new Farm Bill or another extension to keep all the essential programs running. We’ve been through this extension cycle before, and we are working tirelessly to ensure our priorities are not lost in the political machinations.
To add to the complexity, Congress also has a narrow window to act on agricultural labor reform. As growers remember, members of both the House and Senate have said for years that they support reforming the H-2A program and dealing with the current undocumented labor force, but only after the border is secure. With the Trump Administration’s actions, that requirement has been met and the border fully secured. Congress no longer has a reason to delay action on this key competitive issue for U.S. farms.
Another major item on our radar is the recent release of the second report from the Make America Healthy Again (MAHA) Commission. While the first report raised serious concerns across production agriculture, this second one is a marked improvement. It’s clear the commission listened to input from industry experts, growers and other professionals who understand our systems, rather than just reacting emotionally. The new report is more grounded in common sense.
Following that report, the MAHA philosophy is likely to be applied through various rulemakings impacting school meals, the Dietary Guidelines for Americans, pesticide regulations, and others.
First on the agenda, the administration is likely to create a new definition for “ultra processed” foods and then seek to limit their consumption, especially in programs like school meals.
NPC will be closely monitoring these developments to ensure that potatoes, a nutrient-dense whole food, are not unfairly targeted. We’ve already had a big win on the Dietary Guidelines front, where our collective efforts to keep potatoes classified as a vegetable were successful. This new administration is not expected to revisit that issue, which is a great relief.
On the topic of international trade, the political environment is as complex as ever, but for the U.S. potato industry, we have seen some unexpected opportunities emerge. Our major export markets are largely unimpaired by the current tariff environment. In fact, the pressure being applied on a number of countries has created leverage to open up new markets for U.S. agriculture.
Japan is a prime example. For years, Japan has been a closed market for U.S. fresh potatoes, representing a potential $150 million market for our growers.
The administration’s focus on trade has created the momentum needed to finally pry that door open.
We are looking forward to a rescheduled trip by the Secretary of Agriculture to Japan, where we can
The administration’s focus on trade has created the momentum needed to finally pry that door open.
Idaho Power’s Irrigation Efficiency Rewards Program offers incentives for replacing worn or damaged equipment. It’s an opportunity to receive a cash incentive and lower your energy use. Learn more at idahopower.com/irrigation.
continue to push for access to this incredibly valuable market. Lastly, there’s the ongoing discussion about economic relief. The July “MASC” payments to growers were a critical lifeline, but the economic turmoil continues. While the “program crops” in Title I of the Farm Bill are looking for additional economic disaster relief, we want to make sure specialty crops are part of that discussion. We’ve learned from past programs, like CFAP 2, that the most effective relief programs for our industry are simple and efficient, not ones that try to shoehorn us into a framework designed for other commodities. We are making the case to Congress and the administration that they already know what works for specialty crop growers. We are urging them to embed the successful elements of those past programs into any new policy. These are challenging times, but the National Potato Council is committed to advocating for our growers on all these fronts. With a unified voice, we can navigate these issues and ensure the continued health and prosperity of the U.S. potato industry.
IRRIGATION DECISIONS?
POTATOES USA
John Lundeen, Production Research Director and Tim Rendell, Associate Production Research Director
https://www.butaagro.com/en
Potatoes USA Seed Export Program Updates
At Potatoes USA, Team Seed remains focused on priming the pump for future stable international seed sales opportunities.
Cuba Update
Cuba has the potential to become the largest export market for U.S. seed potatoes in the Americas outside of Canada. Cuba has average seed imports of 15,079 MT (331,738 cwt) over the last five years. However, Cuba does have a high bar for entering the market. Historically, variety registration required at least four years of trialing results.
Three varieties sent to Cuba for trials arrived in November 2024 and were planted by January 9, 2025, 45 days after arriving. While this may seem like a long time to clear seed potatoes for planting, it is shorter than the
average time from port to field in Cuba, which has been 55 days for the four previous trials the U.S. has successfully planted. The trial was planted between January 6-9, and harvested on April 1. Yields were outstanding for Allegria, Soraya, and Golden Globe, despite the relatively short growing season of 81-84 days. We are optimistic that earlier planting will further increase the excellent results seen in this trial.
This was the fourth variety trial for Golden Globe, and the second for Eva, Soraya and Alegria. Golden Globe was successfully registered, opening up Cuba to commercial sales of this variety. This is a major milestone for the Cuban trialing effort.
In October of this year shipments of Soraya (for further trials) and Golden Globe (for demonstration purposes) are planned. Cuban officials have expressed the potential to register Soraya after three years of trials; thus,
John Lundeen
Photo courtesy of BUTA Agro -
registration could be completed for this second variety after the harvest in March 2026.
Central And South America Update
Seed exports increased 61 percent from July 2024 to March 2025. This is driven by the resurgence of seed potatoes for the fresh market following decreased demand due to the pandemic.
Panama, Nicaragua and Uruguay all imported U.S. seed potatoes for the first time since the pandemic. Uruguay has been importing the variety Red Magic from France for several years. French production issues led to an opportunity for U.S. seed suppliers to fill in the gap.
Now, Uruguay is importing U.S.produced Red Magic. There continues to be strong demand in Uruguay for new red-skinned seed potatoes and the standard variety, Chieftain. Panama imported the variety Soraya. This importation is the direct result of the 2023 Potatoes USA variety trials. We hope sales will increase for Soraya and possibly for Golden Globe.
Nicaragua imported the variety Golden Globe, which was a direct result of the variety trials in 2023. The importer in Nicaragua will be increasing his order for Golden Globe and hopes to import other new varieties in the coming year. Potatoes USA will continue to promote other U.S. varieties in Nicaragua with trials in 2026.
Future Trial Plans
After successful market openings in Panama and Nicaragua, Potatoes USA will continue to open new markets for U.S. seed potato exporters. Potatoes USA is exploring the potential for trials in the Dominican Republic to expand beyond the chipping market (already receiving imports) to fresh market varieties. We also hope to continue variety trials in Honduras to register new varieties.
An importer in Honduras, with assistance from Potatoes USA, is attempting to register the variety Sound. Sound was trialed successfully in six sites in Honduras in 2024. If Sound is registered in Honduras, the importer will try to import U.S.produced Sound later in 2025. Sound is an oblong pale-yellow variety with outstanding resistance to late blight. It has attracted the interest of Walmart and other retailers as a good fit for the Honduran market.
47th Annual Eastern Idaho Ag Expo
Jan. 20-22, 2026
HOLT ARENA Pocatello, ID Tuesday - 9 a.m.- 5
58th Annual Idaho Potato Conference and Trade Show
Jan. 21-22, 2026
I.S.U. Student Union Building Pocatello, ID
WASHINGTON
STATE POTATO COMMISION
Chris Voigt, Executive Director
Busting A Myth One Potato At A Time
EATING 20 POTATOES A DAY
The premise of the diet got started by me watching a lot of Myth Busters with my kids.
Myth Busters was a television show that had a crew of science enthusiasts that would do experiments in attempts to confirm or bust myths, theories or tales.
At the time, a lot of people thought potatoes were empty calories full of unnecessary carbs and eating them would make you fat.
I decided this was the perfect myth to bust.
I thought I could bust that myth by eating just potatoes. If I could survive by eating potatoes for 60 days with no negative impacts on my health, then the myth about potatoes being bad for you would be busted! But I knew that it had to be “just” potatoes, no sour cream, no gravy, no butter. If I had any of those toppings, skeptics could claim that it was the toppings that helped keep me alive. So the self-imposed rules of the diet would be that I could only add dry seasonings to the potatoes like salt, pepper and chives because there are virtually no calories or meaningful nutrition in them.
And since there is no fat in a potato, and your body needs the essential fatty acids, I decided to allow a little cooking oil so I could eat french fries and potato chips. It sounds weird saying it out loud, but I had to add french fries and potato chips to
And for the record, drinking a plain juiced potato was the only preparation I didn’t care for. It was like drinking liquid flour.
make my diet healthier!
Myth Busters was a science show so I knew I needed to document my health at the start of my potato diet, at the mid-point and at the end of the diet so that I could measure the results and hopefully bust the myths. I scheduled three medical exams with my physician, including blood draws for lab work. An online calorie calculator told me that I needed to eat 2200 calories/day to maintain my current weight which worked out to be exactly 20 potatoes a day.
The first week was exhilarating. The novelty of eating just potatoes was fresh and fun. Then week two hit. The novelty wore off and the reality of eating just potatoes sunk in. You can’t imagine how hard it is to eat 20 potatoes a day. You are constantly eating! From 8 a.m. to 8 p.m. I had to eat a potato every 32 minutes. And try going out to dinner with your family. So many restaurants couldn’t grasp serving four plain baked potatoes to a single customer.
After week three I hit my groove and could have gone months eating just potatoes. I felt great! I had tons of energy. I slept great at night and my wife told me I stopped snoring! Today, she often remarks that I need to go back to eating just potatoes.
I ate every type of potato cooked every possible way: baked, broiled, fried, steamed, pickled, mashed, boiled and even juiced. And for the record, drinking a plain juiced potato was the only preparation I didn’t care for. It was like drinking liquid flour.
The 60 days came to a close and it was time to compare the results of my medical exams. I lost 21 pounds even though I was eating 20 potatoes a day. My cholesterol dropped 67 points, my triglycerides dropped 75 points, my fasting blood sugar came down 10 percent and every blood chemistry measurement got better or stayed the same.
I was just hoping to be alive at the end of 60 days, but I actually got healthier! The results of this diet have stuck with me. While I don’t eat just potatoes anymore, I continue to eat a lot of them and continue to have good health outcomes. My recommendation for all of those who vilify the potato is to try the potato only diet. I guarantee they will be converted.
