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WELLNESS RETREAT Jeff and Esther Selik opened Gameday Men’s Health Birmingham/Bloomfield in Bloomfield Township in May 2024. It was an opportunity for the couple to put their entrepreneurial skills to work.
Paired Treatment Jeff and Esther Selik quickly grew Gameday Men’s Health Birmingham/ Bloomfield to the No. 5 company franchisee in the country.
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veryone who has visited a health care clinic typically checks in with a receptionist who sits behind a sliding glass panel in a waiting room — but at Gameday Men’s Health Birmingham/Bloomfield in Bloomfield Township, co-owner Jeff Selik personally greets every patient by name. Since Selik and his wife, Esther, opened the clinic in May 2024, the couple has welcomed more than 500 patients to their facility, which specializes in providing men with testosterone replacement therapy, ED treatments, and general men’s health services. The self-described entrepreneurs are on a roll: The clinic was recently ranked No. 1 in Michigan and No. 5 in the country by the franchisor for top-line revenue. Overall, Gameday Men’s Health, which has its headquarters in Carlsbad, Calif., has 385 locations. “When the franchisor suggested we design the space with a sports culture, I said we’d like to theme 32 DBUSINESS || November - December 2025
it to our Detroit sports teams,” says Selik, who previously was president of Hillside Furniture in Bloomfield Township, which was sold to Art Van Furniture in 2016. From there, the 2012 DBusiness 30 in Their Thirties honoree served as president of Scott Schuptrine Furniture for three years. “When our patients walk in, they see a large, black-and-white mural of Ford Field, Comerica Park, and downtown Detroit,” Selik says. “It’s a safe place, akin to a man cave. We wanted a welcoming space because, for men, a medical appointment is often the last thing they want to do and the first thing they want to cancel.” The husband-and-wife team have complementary skill sets — Jeff has long operated consumer businesses, while Esther is a family nurse practitioner with experience in hormone optimization and regenerative medicine; she previously practiced at Refuah Healthcare Services in Southfield. Their one-stop clinic offers an initial free testosterone test with in-house lab results available in minutes. First-time patients receive an initial consultation, with lab results and a treatment plan completed within a 45-minute visit. No referrals are needed and insurance is not accepted. “If we accepted insurance, we’d be mimicking a typical medical office environment and they stack
their patients in a waiting room where they wait for 30 minutes to see a medical practitioner for maybe five or 10 minutes, only to find that insurance doesn’t often cover their needs,” Selik says. “The good news is we do accept health savings accounts and flexible spending accounts. We also provide a 20-percent discount to veterans and first responders, as a way to say thank you to them for protecting our communities. They collectively represent 24 percent of our business.” The 2,100-square-foot clinic, located at 10 W. Square Lake Rd. (at the northwest corner of Square Lake and Woodward Avenue), can handle a roster of up to 1,000 patients. Once the maximum is nearly reached, the Seliks have the rights to another franchisee location in the Farmington Hills/West Bloomfield area. “With those two franchisee locations, we can cover a geographic area from Pontiac to Royal Oak, and Woodward to Commerce Township,” Selik says. Two other Gameday Men’s Health clinics are open in Troy and Rochester Hills, and are run by other entrepreneurs. “It’s been an amazing journey, and we’re happy for all of the men we’ve helped. We also have two medical assistants working with us, so you truly are walking into a family-run, friendly environment.”
COURTESY GAMEDAY MEN’S HEALTH
BY R.J. KING