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GIFT GUIDE
November 2013
Black Friday is on the way in West Volusia By Erika Webb ewebb@hometownnewsol.com
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A Google search in early November yielded countless Black Friday teasers: “Deals and door busters on select laptops, HDTVs, Blu-ray players, appliances, digital cameras, video games and much more” “Get ready for the $50 Android tablet Black Friday 2013 deal — again.” And — going tabloid… “View the leaked Black Friday ads.” In recent years, Thanksgiving has been back-burnered to make way for the holiday shopping kickoff. This year promises more of the same, possibly with added frenzy. Black Friday falls on the latest possible date, Nov. 29. This will give retailers a much shorter period between Black Friday and Christmas, the most important stretch of the year for them, which should mean more deals after Black Friday as well, Gottadeal.com predicted. “After Black Friday weekend, there are only three more shopping weekends until Christmas, so you bet that retailers will ramp up the deals during this time and for once we may actually see Black Friday-level deals throughout December,” the “Official Black Friday Deals Site” reported. Customers may indulge in 41 straight hours of shopping at Kmart stores starting at 6 a.m. Thanksgiving Day until 11 p.m. on Black Friday. Sears stores will open doors starting at 8 p.m. on Thanksgiving Day through 10 p.m. on Black Friday. Macy’s will be open at 8 p.m. on Thanksgiving for the first time ever, and they’ve been getting a lot of grief over the decision, according to a TIME Business & Money report. But every iCloud has a silver lining and Americans have choices, however few these days. We can enjoy a nice post-tryptophan adrenaline rush, joining the electronics-seeking, dollar-saving
throngs at the big box stores. Or we can sleep in on Friday and then mosey with the mellower shoppers, opting to search out unique items, indulge in a gourmet coffee drink or sandwich at a more browserfriendly destination. Yet another option is to skirt around all of that and go to the places that carry exactly what we’re looking for, the gifts not found just anyplace. David Peddicord has spent many a holiday season selling musical instruments at DeLand Discount Music. Formerly downtown, the shop is now in a roomier location south of the city center. “Black Friday doesn’t typically come our way,” Mr. Peddicord said. “Our commodity is different than most.” But he doesn’t take advantage of the fact that parents looking for the right instruments for their budding musicians won’t find them in the onestop-shopping centers. His customers deserve to save, too. “We’ll have a blowout sale on drum sets,” Mr. Peddicord said. After nearly 10 years in business, the day after Thanksgiving really is Deja Vu for the owner of the downtown shop of the same name. “We’re always open Black Friday,” owner Tracey Baumgartner said. “That Friday’s always good because a lot of people don’t want to fight the traffic and go to the malls or Walmart.” But don’t bother scurrying to the eclectic consignment boutique in the wee hours of the morning. Downtown shoppers and merchants alike take a more leisurely approach to the retail holiday. Deja Vu opens at 10 a.m. and closes at 5 p.m., leaving plenty of time to peruse antiques, jewelry, purses, furniture and other accessories in a spacious environment comfortably sandwiched between two cafes. “I think they come downtown because it’s not the crowds, not fightSee BLACK, 4
November 2013
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W. Volusia County HOMETOWN NEWS
3
West Volusia County
Holiday Gift Guide SR VP Sales & Marketing Farris Robinson Production Manager Mercedes L. Paquette
Managing Editor Cecil G. Brumley Editorial Production Carrie Maday Katie Naab
WEST VOL
Phone (386) 322-5900 Fax (386) 322-5901 Classified (386) 322-5949 Photographer Randy Barber Graphic Designers Kathy Santilla Rita Zeblin, Charlie Serrano
Black Friday .........................Page 2 Calendar of Events ..............Page 13
Major/National Accounts Manager Kathy Young Major/National Advertising Consultant Amanda Tucker
Inside Sales Director Pat Snyder Vernon D. Smith Managing Partner
Advertising Consultants Diane Bach Sandy Davila Lee Mooty General Manager
Inside Sales Consultants Carol Deprey-Zelenak Lora Uber Anna Vasquez Heather Donaldson
Charity ................................Page 7 Edible decorations ..............Page 6
Published monthly by Hometown News, L.C., 5059 Turnpike Feeder Road, Fort Pierce, FL 34951 Copyright © 2013, Hometown News, L.C.
Hot toys ..............................Page 12
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Black From page 2
ing over anything. It’s much more pleasant if you ask me,” Ms. Baumgartner said. Amy J’s Faces & Feet is tucked away inside Illume Laser Spa on New York Avenue just west of Artisan Alley. Even though her nail and skin spa is downtown, the busy-ness eludes Amy Hooker on the day that kicks off the biggest season in retail. “Black Friday really leaves me unaffected … unfortunately,” Ms. Hooker said. “Over the past five years being in business there, I believe I have actually only worked two Black Fridays. It is not the same as the retail world. I cannot afford to discount my services or products half price to draw clients in. Being an independent contractor I could not produce enough to make a profit giving services at half price or below.” Most of Amy J’s buyers descend in late December looking for her yearly gift-card deal, “usually a buy a $50 gift
card, get a $10 gift card.” “Although this year I am also offering cosmetic teeth whitening for $75 — it’s regularly $99 — so I am hoping that will boost holiday gift card sales,” she said. “For me, it is just worth far more to spend that day with family and friends,” she added. The National Retail Federation expects marginal gains this holiday season, according to its Oct. 3 news release. “NRF expects sales in the months of November and December to marginally increase 3.9 percent to $602.1 billion, over 2012’s actual 3.5 percent holiday season sales growth. The forecast is higher than the 10-year average holiday sales growth of 3.3 percent,” the release stated. But where will the spending occur? Last month News For Shoppers took a look at “rumors and predictions”: The top selling items expected to be included in Black Friday discount See BLACK, 5
November 2013
Photo by Erika Webb
A chilly fall afternoon lured Belle and Lew Warren away from the hustle and bustle of Longwood to enjoy shopping and dinner in downtown DeLand. Belle said she does her best to avoid leaving home at all on Black Friday and Anita’s Furniture & Home Decor, where they were browsing, will be closed that day.
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From page 4
bundles include the XBox 360, the Sony PS3 and the Apple iPad, according to the shopping and entertainment news source. “It’s also expected that prices for the video gaming consoles will be lowered as both the PS4 and the Xbox One are to be released before Black Friday,” News For Shoppers reported. The Xbox One will cost $499 and the Play Station 4 will cost $399. The current generation of video game consoles will likely sell for around $200 during this year’s Black Friday sales, the article stated. “Economic variables including positive growth in the U.S. housing marketing and the increased consumer appetite to buy larger-ticket items give retailers reason to be cautiously optimistic for solid holiday season gains,” the NRF release noted. Fiscal concerns around the debt ceiling and government funding,
income growth and even policies and actions surrounding foreign affairs could impact holiday sales, the NRF predicted. “The holiday season can account for anywhere from 20-40 percent of a retailer’s annual sales, and accounts for approximately 20 percent of total industry annual sales,” the release reported. Since opening in 1915, Beall’s stores have had to do a lot of changing with the times to endure. Still owned by the founding family, the privately held company hails from modest beginnings and has remained rich in tradition while growing into a “major employer in the state of Florida,” according to its “family of stores” website. Last year Bealls opened from 8 p.m. until midnight Thanksgiving night and then reopened at 6 a.m. Black Friday. This year Bealls stores will be open from 6 p.m. Thanksgiving until 1a.m. Black Friday, reopening at 6 a.m. Friday.
386-734-7553 Gift Baskets are available. Ask about our business rates. 933 N. Woodland Blvd. DeLand • wwwdelandnaturalmarket.com
W. Volusia County HOMETOWN NEWS
5
Photo by Erika Webb
Amy J’s Faces and Feet owner Amy J. Hooker gives her client Kacy Riggs a facial. While Black Friday still garners the most attention, Small Business Saturday is gaining ground.
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GIFT GUIDE
W. Volusia County HOMETOWN NEWS
November 2013
Great edible holiday decoration and gift ideas
Ingredients: • 1 2/3 cups all-purpose flour • 1/2 teaspoon baking powder • 1/4 teaspoon salt • 1 stick unsalted butter, softened • 3/4 cup plus 2 tablespoons sugar • 1 egg at room temperature, beaten • 1 teaspoon pure vanilla extract • Approximately 1/2 cup various sanding sugars, sorted by color. (Clear hard candies, like Jolly Ranchers can be used instead. Just sort by color into plastic bags, seal and use a hammer to crush the can-
dies into bits.) Directions: • Sift together flour, baking powder and salt. • In another bowl, cream butter and sugar with an electric mixer on medium, until light and fluffy. Beat in egg and vanilla. Mix in flour mixture until dough is smooth and firm. • Divide dough in half and shape into two 1/2-inch-thick disks. Cover them in plastic wrap and refrigerate for 2 hours. • Preheat oven to 350 degrees F. Line baking sheets with parchment paper. • On a lightly floured work surface, roll dough to a thickness of 1/4 inch. Cut out shapes using a larger cookie cutter and then use smaller cutters to remove “windows” from those shapes. Arrange cookies about 1 inch apart on prepared baking sheets.
• Fill cookie windows with sanding sugars or crushed candy pieces. • Bake for 8 to 10 minutes, or until edges start to turn golden, rotating sheets halfway through baking time. Place sheets on wire racks to cool for a few minutes before gently removing cookies with a metal spatula. Let cookies cool completely on wire racks. Store between layers of wax paper to prevent sticking in an airtight container for up to one week. To turn the cookies into holiday ornaments, use a bamboo skewer or chopstick to poke a hole about 3/4 inch from the top of each cookie before baking. Once baked cookies have cooled, thread 10 inches of ribbon or colorful bakers’ twine through each hole and tie in a bow. More information about baking with sprinkles can be found at www.QuirkBooks.com/Sprinkles. With a bit of colorful fun, you can make your holiday treats and gifts extra festive and delicious this year.
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(StatePoint) Sometimes the best presents and the most treasured ornaments aren’t the ones that last a lifetime – they’re the ones that you can eat! But don’t just bake the same old boring treats for friends and family. This season, give your holiday treats, eats, gifts and décor a colorful twist using richly hued sprinkles, frosting and icing. “I love working with sprinkles because they’re not only delicious, they’re so visual too. Of course you can scatter them over cakes, but you can also swirl them into waffles, ‘embroider’ them on cookies or do any number of creative things with them that look great for the holidays,” said Jackie Alpers, a photographer and author of the new cookbook “Sprinkles! Recipes and
Ideas for Rainbowlicious Desserts.” For a beautiful and delicious batch of edible ornaments you can hang on your tree or use to adorn your home, follow this recipe from Ms. Alpers for Windowpane Cookies:
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GIFT GUIDE
Charities begin, continue at home ewebb@hometownnewsol.com
Jacob Robinson and his fellow Cub Scouts are learning early about the real magic of Christmas. They are creating it for others. It could be the biggest gift they receive this year. When Jacob, 8, of Orange City thinks about families who don’t have the fun and tasty meals his “Mema” makes, he feels sad. That’s why he works hard, along with his Cub Scout Pack 725, Den 9, participating in the annual Scouting for Food charity event, the largest one-day food drive in the Boy Scouts of America. Started in 1985 in the St. Louis area, Scouting for Food has expanded to other councils across the country, according to the Greater St. Louis Council, Boy Scouts of America’s website. Since that first year more than 47 million
items have been collected. Jacob, who has been a Cub Scout for two years, explained how it’s done. “We just have bags and we go as a group and just hang the bags on doorknobs in neighborhoods,” he said. “We go back the next week and pick up the bags.” “It makes me feel good that I’m helping people get food,” Jacob added. And speaking of dens, Lions Clubs around the world have been serving the needs of the less fortunate in their communities since 1917, according to DeLand Lions Club President Wendy Wilson. “Our main goals are sight, hearing and Diabetes. Year round we help with eye surgeries, eye exams, glasses and hearing aids, among other things,” she said. DeLand Lions and the Port Orange Lions work closely together to help famSee CHARITIES, 10
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By Erika Webb
W. Volusia County HOMETOWN NEWS
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Cub Scout Jacob Robinson works hard on Boy Scouts of America food drives. The Scouts’ food drive is one of the oldest, continuous ones in the United States.
Photo courtesy of Susan Gahring
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Volusia County 10 W. HOMETOWN NEWS
GIFT GUIDE
Charities From page 7
ilies this time of year. “During the holidays, we always have special requests. Our clubs have supplied turkeys, food, clothing and toys,” Ms. Wilson said. “Anything donated to our clubs go back into the community.” One of the families the DeLand Lions helped last year included two (formerly) neglected children being raised by their grandparents. “They were wonderful children. The thought of anyone hurting such beautiful children was heart breaking,” she said. “They were so excited seeing Santa.” Ms. Wilson and her fellow Lions are, well, protective of the less fortunate. “Many of us fall on hard times,” she said. “We can only hope there is someone out there who cares and may assist.” She quoted Helen Keller: Alone we can do so little; together we can do so much.” “She challenged the Lions and became our hero,” Ms. Wilson added. “Look what she accomplished with a lit-
tle help.” As always, the Orange City Blue Spring Manatee Festival Inc. crew will spend its holidays hard at work. Members are preparing for the 29th annual Manatee Festival, which will be Jan. 25-26. At least 30 Orange City area organizations and schools benefited from the group’s $35,000 fundraising efforts this year, along with numerous individuals who received scholarships. Operation Santa will receive $1,500 to help with its drive and $2,500 will be given to food banks and First United Methodist’s Interfaith Kitchen. Suzy Edwards has been the festival food chairman for 11 years. “I want people to know how much their festival $8 admission fee goes to help in the community and how much we appreciate it year after year,” Ms. Edwards said. Operation Santa is almost as old as the bearded one himself. The Sorosis Club of Orange City’s main objective “is to contribute to the betterment of our community and promote the welfare of children and youth in the home and community” and they do it large during the holidays.
Each November, families are invited to sign up at the club for assistance with Christmas food and toys. On the club’s website, sorosiscluboforangecity.com, parents and guardians are instructed to provide an idea of which toys are on their children’s wish list, ranging in price between $10 and $30 each. The goal is to provide each child with 3 gifts, a game and/or book, and stocking stuffers. Each family approved for assistance receives a large box of food, a turkey and gifts for each child between 0-17 years old. Low income seniors are provided with a gift certificate from a local grocer. Last year the organization supplied toys to over 200 local children, according to its website. The Sorosis Club is collecting canned food, new toys, new bikes or cash donations through Dec. 16. Established in 1926 the DeLand Rotary — “Service Above Self” — is one of the oldest charitable organizations in West Volusia. For 19 years the annual Christmas auction raised hundreds of thousands of dollars to help individuals and families during the holidays. The last Christmas auction raised over
November 2013
$40,000 which was distributed to “organizations (which are) positively impacting the quality of life for our citizens in DeLand,” according to the DeLand Rotary website. This year the auction was replaced with Glamour and Gore, a Halloween costume party to benefit local charities. The event was a success, harvesting $20,000 which will be shared with those in need. Five years ago Nick Pizza, founder of Pizza Family Ministries — the umbrella for Youth Explosion for Christ and Bully Armor (formerly Deltona Against Bullying) — created a holiday gift-giving event, which is as much fun for the givers as it is for the recipients. Toys for Tunes has evolved into a “department store shopping experience” for struggling parents whose only wish at Christmas is to provide a day of magic for their children. The free shopping spree is preceded each year by a fundraising concert admission to which is an unwrapped toy or gift for a boy or girl, or $10. A week or so before Christmas families in need are See CHARITIES, 11
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Charities From page 10
invited to pick out gifts with a volunteer personal shopper and have them wrapped at the Pizza Building, 689 Deltona Blvd. Families also are given food for a complete holiday feast. The Toys for Tunes concert fundraiser will be at 7 p.m. Dec. 14 at Deltona Presbyterian Family Life Center. Families in need of toys and food are invited to call (386) 574-5754 for application instructions. The Rotary Club of Deltona-DeBaryOrange City’s early service projects focused upon children, according to its website. In addition to helping the Florida United Methodist Children’s Home, the club: repaired broken bicycles to be donated as Christmas gifts to needy children; conducted a basketball tournament; and answered the phones for the United Cerebral Palsy telethon. “We usually donate turkeys to needy families during the holidays and our Interact club (high school age) are putting together Operation Christmas Child boxes and are collecting food for
GIFT GUIDE baskets,” club member Diane Smith explained in an emailed response to questions. Kim Cornell, a cook at Emmy’s Time Out Tavern in DeLand, said she, owner Emmy Knuuttila and the other employees have donated to Toys for Tots for 10 years but for the past four the restaurant has been a drop-off point. “Emmy’s son Mark Knuuttila is a Marine so it’s near and dear to his heart too,” Ms. Cornell said. Ms. Cornell goes out each year to pass out the toys. “I love doing it,” she said. “I love seeing our local kids get our local toys.” She hasn’t forgotten when her own kids benefitted from the kindness of others. “When my kids were little I was a single mom and used Toys for Tots a lot,” Ms. Cornell said. “This was something I wanted to do to give back because without Toys for Tots my kids wouldn’t have had Christmas a couple of years.” The last couple of years the Emmy’s team has collected “a record number of toys,” Ms. Cornell added “because a record number of kids and families need help these days.”
W. Volusia County HOMETOWN NEWS
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Santa pose Santa Claus poses for a picture with Addison, Averie, and Sheldyn at the Lake Helen Christmas Parade last December.
Katie Naab Staff Photographer
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Volusia County 12 W. HOMETOWN NEWS
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Toys R Us reveals top toys for 2013 For Hometown News newsdy@hometownnewsol.com
Despicable Me 2 Minion Dave •The Ugglys from Moose Toys •Ever After High Royal & Rebel Dolls from Mattel •Lego Legends of Chima, The Lion Chi Temple from Lego •Shimmer ’N Sparkle Cra-Z-Loom Bracelet Maker from Cra-Z-Art •Xbox One for Microsoft •Crazy Cart from Razor
074310
To help provide parents and gift-givers insight into the toys sure to appear on children’s wish lists as the holiday shopping season gets underway, Toys R Us has revealed its 2013 Holiday Hot Toy List The company began developing the list early in the year, as its buying team scoured the globe to identify items certain to attract kids’ attention. “Identifying the toys that will make the Holiday Hot Toy List is no easy feat,” said Lisa Harnisch, Toys R Us senior vice president and general merchandising manager, in a news release. “It’s something we take great pride in — ensuring that the toys named with this distinction are truly the toys that kids from all corners of the country will be most excited about.” “All 36 playthings named to this year’s list were chosen because they’re undoubtedly hot, from Cra-Z-Loom, one of the most buzzed-about items this season, to Xbox One, which is generat-
ing a ton of excitement before it is even available in stores.” With stores in 35 countries and jurisdictions outside of the United States, Toys R Us travels the globe in search of new toy introductions, working with manufacturers and inventors to offer the best and broadest selection. Following are the Toys R Us Fabulous 15, representing the best new toys of the 2013 holiday season (listed in alphabetical order): •Big Hugs Elmo from Hasbro. •Despicable Me 2 Minion Dave, Agnes and Gru Collection’s Edition Figures from Thinkaway Toys. •Doc McStuffins Deluxe Get Better Check-Up Center from Just Play •Sofia the First Royal Talking Vanity from Jakk’s Pacific •Flutterbye Flying Fairy from Spin Master •FurReal Friends Cuddles My Giggle Monkey Pet from Hasbro •LeapPaid Ultra from LeapFrog •Skylanders SWAP Force from Activision •Tabeo e2 from Toys R Us
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GIFT GUIDE
W. Volusia County HOMETOWN NEWS
13
Calendar of Events •Thanksgiving Day
Friday, Dec. 6
Sunday, Dec. 1 •Celebration Community Choir Christmas performance, First Presbyterian Church, 267 E. Highbanks Road, DeBary, 4 p.m., (386) 668-4495
Thursday, Dec. 5
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•Daytona State College presents “Our Musical Gift to the Community,” News-Journal Center, Davidson The-
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•The Nutcracker Ballet, Peabody Auditorium, 600 Auditorium Blvd., Daytona Beach, (386) 671-3460 or PeabodyAuditorium.org •Deltona Alliance Church Toy Box, 921 Deltona Blvd., Deltona, Dec. 6-7, (386) 574-6046 or bragonjesus.org •Downtown DeLand Merchant Holiday Open House, 6 –9 p.m., (386) 738-0649 or mainstreetdeland.org
Saturday, Dec. 7 •Deltona Christmas Parade, 6-10 p.m., www.deltonafl.gov •“A Christmas Story,” Athens Theatre, 124 N. Florida Ave. DeLand, 2:30
See CALENDAR, 15
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•A Season of Peace, Gateway Center for the Arts, 880 N. Highway 17-92, DeBary, Nov. 29-Jan. 2, (386) 668-5553 or gatewaycenterforthearts.org
•“A Christmas Story,” Athens Theatre, 124 N. Florida Ave. DeLand, 2:30 p.m. (386) 736-1500 or athensdeland.com •Jukebox Players, “The Wonders of
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and 7:30 p.m. (386) 736-1500 or athensdeland.com •Jukebox Players, “The Wonders of the Holidays,” Shoestring Theatre, 380 S. Goodwin St., Lake Helen, 8 p.m. (386) 228-3777 or shoestringtheatre.net
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ater, 221 N. Beach St., Daytona Beach, 7:30 p.m., Dec. 5-6, 7:30 p.m., (386) 226-1927 or daytonastate.edu/thearts
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Volusia County 14 W. HOMETOWN NEWS
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File Photo
The Marching Bulldogs cranked out the Christmas music at the DeLand Christmas Parade on Woodland Boulevard, Saturday, Dec. 1, 2012.
From page 13
the Holidays,” Shoestring Theatre, 380 S. Goodwin St., Lake Helen, 2:30 p.m. (386) 228-3777 or shoestringtheatre.net
Tuesday, Dec. 10 •DeBary Hall Victorian Craft Programs, Victorian Christmas Ornament, 210 Sunrise Blvd., DeBary, 10 a.m., (386) 668-3840 or debaryhall.com
Thursday, Dec. 12 •“A Christmas Story,” Athens Theatre, 124 N. Florida Ave. DeLand, 7:30 p.m. Dec. 12-14, (386) 736-1500 or athensdeland.com
Friday, Dec. 13 •Charity Night in Downtown Deland, 6-9 p.m. (386) 738-0649 or mainstreetdeland.org
Saturday, Dec. 14 •“A Christmas Story,” Athens Theatre, 124 N. Florida Ave. DeLand, Dec. 14, 2:30 p.m. (386) 736-1500 or athensdeland.com •”Winter Wonderland,” Volusia County Fair Expo, 3150 E. New York Ave. DeLand, 10 a.m.-5 p.m., (386) 860-0092 or winterwonderlandde-
land.com •Santa’s North Pole, Deltona Amphitheater, 2150 Eustace Avenue, Deltona, 4-8 p.m. •Breakfast with Santa, DeLand Family YMCA, 761 E. International Speedway Blvd., DeLand, 9-11 a.m., www.vfymca.com •A Florida Christmas Remembered, Pioneer Settlement, 1776 Lightfoot Lane, Barberville, 9 a.m.-4 p.m., (386) 749-2959 or PioneerSettlement.org. • Buckler’s Craft Fair “Winter Wonderland,” Volusia County Fairgrounds. 3150 E. New York Avenue, DeLand, Dec. 14-15, (386) 860-0092 or BucklerCraftFair.com
Sunday, Dec.15 •”Winter Wonderland,” Volusia County Fair Expo, 3150 E. New York Ave. DeLand, 10 a.m.-4 p.m., (386) 860-0092 or winterwonderlanddeland.com
Friday, Dec. 20 •Caroling Night in Downtown DeLand, 6-8 p.m., (386) 738-0649 or mainstreetdeland.org.
Sunday, Dec. 22 •Living Nativity On Front Lawn, First Christian Church (Disciples Of Christ), 1401 W. New York Ave., DeLand, 6- 8 p.m., Dec. 22-23, (386) 734-0677
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Calendar
GIFT GUIDE
November 2013
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Volusia County 16 W. HOMETOWN NEWS