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Volume 13 n Issue 1 Jan/Feb 2018



Survey Reveals Chamber Members Optimistic about Future


n O’Farrell to deliver State of Hollywood n Zarrinnam forecasts busy Chamber year



Hollywood Chamber of Commerce deeply appreciates the support of our largest member investors, the Premier Investors Club for their help in furthering the Chamber’s advocacy agenda.


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Chamber Members Optimistic About 2018 (with a few Concerns) 2:37 PM Page 1

Volume 13 n Issue 1 Jan/Feb 2018


Continued on Page FIVE




O’Farrell to delive r State of Hollyw ood n Zarrinnam forecasts busy Chamber year


business had increased from 2016. Another 16 percent reported that business was down, and 38-percent said there had been no change from the previous year. “As we begin a new year, it is encouraging to see that our members are feeling good about the future,” said Chamber President & CEO Leron Gubler. Gubler noted that Chamber members are also optimistic about the


Survey Reveal s Chamber Me mbers Optimistic abo ut Future n



ollywood Chamber of Commerce members are feeling positive about their business possibilities in 2018, according to a survey completed by the Chamber in December. A total of 76-percent predicted that business would be up in 2018 over 2017. This compared with 2.2-percent anticipating a decrease in business compared to the past year, and 18-percent predicting no change. In evaluating how the 2017 year has gone, 44-percent said that their



Architectural photographer Hunter Kerhart captures the most recent Hollywood skyline which now includes 1755 Argyle and Kimpton’s Everly.

O’Farrell Will Report on Hollywood Progress at Annual Luncheon


eelected last year to a second term on the Los Angeles City Council representing the 13th Council District, Councilman Mitch O’Farrell will have a lot to report at his fifth State of Hollywood address on Thursday, January 25th. “Every year, we encourage people to be sure and make their reservations early,” said Chamber President & CEO Leron Gubler. “This event is usually a sell-out. We again expect a lot of interest.” This year’s luncheon will again be held at the Taglyan Cultural Center, 1201 N. Vine Street, with networking beginning at 11:30 a.m. and the luncheon following at 12 noon. Admission is $75 for Chamber members. Prime tables with signage can be reserved for $800. Reserve online at O’Farrell has built a solid reputation as a councilman who understands the importance of maintaining a healthy business climate. He led the fight to be sure that the City Council considered business impacts before voting to raise the minimum wage. He was the first councilman to go on the record opposing Measure S, the Neighborhood Integrity Initiative, that would have slapped a building moratorium on Los Angeles. He is working to create opportunities for more affordable housing, and also championed reforms to help small, neighbor-

hood businesses that drive the local economy. He is also leading the effort to get a new community plan adopted for Hollywood. The Councilman’s district is the most diverse in the City, including the neighborhoods of Atwater Village, East Hollywood, Echo Park, Elysian Valley, Glassell Park, Historic Filipinotown, Hollywood, MidWilshire/Koreatown, Rampart Village and Silverlake. He understands the importance of Hollywood, its history, and its brand as a unique one-of-a-kind destination for the rest of the world, said Mitch O’Farrell Gubler, who noted that “He is working to enhance Hollywood’s reputation as a world-class neighborhood in which to live, do business and visit. He promotes that it is an economic driver for the rest of L.A. as the entertainment capital of the world and a worldwide destination for tourists.” Council President Herb Wesson assigned Mitch as Chair of the Arts, Entertainment, Parks, and Los Angeles River Committee; Vice Chair of the Public Safety Committee; and a committee member of the Information, Technology and General Services; as well as the Energy, Climate Change and Environmental

Justice Committees. He also served on the ad hoc committee for the 2024 Summer Olympics. Presenting Sponsors as of press deadlines are Hollywood Museum in the Historic Max Factor Building and Variety. Platinum Level sponsor is The Rise Hollywood. Gold Level sponsors include DLA Piper LLP, Dynamic Development, Emerson College Los Angeles, Hilton Los Angeles/Universal City, Hollywood Presbyterian Medical Center, Hudson Pacific Properties Inc., Managed Career Solutions, Inc., Millennium Partners, Nederlander/ Pantages Theatre, Occidental Entertainment Group Holdings, Paramount Pictures, Taglyan Complex. Silver Level sponsors include American Commercial Equities, LLC, Associated Television International, Champion Real Estate Company, Children's Hospital Los Angeles, CIM, Comcast | NBCUniversal, Faring, FilmL.A., Inc., Hollywood Hotel, Kaiser Permanente Los Angeles Medical Center, Latham & Watkins LLP, Los Angeles Tourism & Convention Board, Madame Tussauds Hollywood, The Original Farmers Market, Paramount Contractors & Developers, Pavemint LLC, Related California, Starline Tours, Trammell Crow Company, US Bank, W Hollywood, The Walt Disney Company. CHAMBER BUSINESS BENEFIT creating a strong economy n 3


ADVOCATE Volume 13 n Issue 1 n Jan/Feb 2018

The Chair’s Message ... by Jeff Zarrinnam

Bimonthly published by

Hollywood Chamber of Commerce 6255 Sunset Blvd, Ste 150, Hollywood, CA 90028 MAIN (323)469-8311 • FAX (323)469-2805

Subscription available for $25/year Considerable effort is made to ensure accuracy and reliability of the information published, but the Chamber does not guarantee accuracy nor does it assume any liability for the use of any information published. Official positions of the Hollywood Chamber of Commerce are taken only as a vote of record of the Board of Directors and clearly referenced as such in Hollywood Business.

OFFICERS Jeff Zarrinnam Chair of the Board Donelle Dadigan Senior Vice Chair Bill Roschen Vice Chair Nicole Mihalka Vice Chair Michelle Sobrino-Stearns Vice Chair Carole Sarian Secretary Dwayne Gathers Treasurer Dr. Fariba Kalantari Imm. Past Chair

DIRECTORS Homer Alba Paul Audley Patty Brunton Susan Cabral-Ebert Mark Edwards Matt Fritch Michael Gonzales John Goodwin Jason Hariton Melissa Logan Brandon Mason Jerry Neuman David Simon Gary Taglyan

Sholeh Assil Cindy Braun Alton Butler Vin Di Bona Catherine Farrell Tari Garza Ashley Gochnauer Howard Green Mike Harriel Beth Marlis Illyanne Morden Kichaven Francis Park Lupita Sanchez- Cornejo Doug Troy


Kerry Morrison

HONORARY PAST CHAIRS Oscar Arslanian Karen Diehl Bill Farrar

Heather Cochran Mary Lou Dudas Christi Van Cleve

STAFF Leron Gubler President & CEO Kaylee Kiecker Executive Vice President Ana Martinez VP of Media Relations Nicole Shahenian VP of Government Relations Marléne Panoyan Director of Communications/Social Media J.J. Connaughton Director of Membership Services Vivian Kish Executive Assistant/Office Manager Jacob Jauregui Government Relations Coordinator Danila Fraga Marketing Coordinator Sheridan Soderstrom Membership Services Coordinator 4 n

New Year Will Be Busy for the Chamber


he start of a new year is a chance to reflect on where we’ve been and what challenges and opportunities we anticipate. There is a lot on the Chamber’s plate as we look forward to 2018. On the development front, we’ve seen several new projects break ground in 2017. We anticipate that continuing in 2018, starting with a groundbreaking for Kilroy Realty’s Academy and Vine Project. This project, on the site of what was once proposed by the Motion Picture Academy for a museum, will generate hundreds of construction and permanent jobs and will add another 250,000sq.ft. of office space to our Hollywood inventory. The Chamber has been lobbying the City Council to move forward with the adoption of a new Street Vending Ordinance. When they decriminalized street vending last year without adopting a The Chamber has been new ordinance, it created chaos on our sidewalks. This is something the City lobbying the City Council needs to address right away. Council to move forward There needs to be a prohibition of street vending on the Walk of Fame, with the adoption of a and strict guidelines for other sidewalks. We will continue to press the new Street Vending City for action on this. Ordinance. We are hoping that the City will also move forward early in the year with Hollywood’s Community Plan Update. We are operating under a plan that is 30 years old. We need a plan that addresses today’s issues. City Planning had anticipated completing the new plan before the end of 2017, but is making every effort to address all issues and to get it right, so has taken longer than originally envisioned. We agree that is the right course, but let’s work to get the plan adopted in 2018. The Chamber is also actively working to create two new business improvement districts in East Hollywood. The proposed Hollywood/Western BID is nearing the percentage of signatures needed to move it forward. We hope to finalize this BID in 2018. Meanwhile, the feasibility study is underway for the Route 66 BID along Santa Monica Blvd. We should be underway in the spring on the petition drive, and there is a good possibility that we can secure the needed signatures before the end of the year. Meanwhile, we are also working with Council District 4 on their mobility study to determine a plan to address Hollywood Sign traffic in the neighborhoods adjacent to Griffith Park. We are excited about the possibility, which has been in the news, of an aerial tram to take people up to the Sign without having to enter residential neighborhoods. Realistically though, a big-picture solution such as this will take several years to get entitled and built. And so there needs to be both short-term as well as long-term solutions. By working together, we think it will be possible to craft steps which can help to resolve those challenges. And of course, there will be other issues in 2018 that require our attention. It is possible there may be legislation to extend the California Film Tax Credits, which have been so successful. If that occurs, we will be active in the effort in Sacramento, because this means so much to our economy and the thousands of working families who work in the industry. We are hoping to also gather more economic development information to assist in moving Hollywood’s revitalization forward. It is going to be a busy year for the Chamber. We look forward to working with you to move Hollywood’s agenda forward.


Chamber Members Optimistic About 2018 (with a few Concerns) Continued from Page THREE

future of Hollywood, Los Angeles and California. The survey revealed that 91-percent of members felt Hollywood had a bright future. That

successful business. The leading answers were: access to financing, intrusion by government into business prerogatives, and street vending. The recent minimum wage hike was reported as one of the major areas of government interference with business prerogatives. Businesses were also asked what keeps them up at night. Among the comments that were received includ-

compared with 82-percent optimistic about L.A. and 80-percent optimistic about the future of the State. Members were also asked about what impacts their ability to operate a

ed the homeless mentally ill population breaking into places of business and harassing staff, earthquakes, the need to better coordinate efforts to address issues on Hollywood Blvd., homeless encampments and related issues, paying bills, keeping the business organized, crime, and how the designation of California as a sanctuary state will impact business. CHAMBER BUSINESS BENEFIT creating a strong economy

Members Comment on What 2018 Will Bring for Hollywood?

We are looking at a banner year for Hollywood tourism in 2018. By some estimates, 70 percent of the almost 50-million visitors to Los Angeles will come to Hollywood. It will be our responsibility and challenge to ensure that these visitors have a positive Hollywood experience. - Oscar Arslanian Discover Hollywood Magazine

Hollywood will have a good year in 2018. New sound stages are being built as new office, residential and retail projects come on line, while homelessness demands our focus. - Phil Hart Tanya Hart Communications

We will see a tremendous increase in the number of businesses working together on leading-edge transportation, technology, and social programs that meet the needs of our residents and visitors. - Amy Berkholtz Pavemint

The year 2018 will hopefully bring cleaner and safer streets to Hollywood. The City Council will hopefully pass the long-awaited and much-needed street vending ordinance. The Hollywood Entertainment District BID will also be renewed. - Marty Shelton, NAI Capital Commercial Real Estate n 5


Chamber’s Entertainment Conference Focuses on Big Issues In the Industry T

he sixth annual State of the Entertainment Industry Conference took place on November 30th at Loews Hollywood Hotel and attracted a large audience of entertainment industry executives. The event was co-chaired by

Susanne Ault of Variety and Kristin Cavanaugh of Sony and has quickly become one of the most important annual events that the Hollywood Chamber of Commerce presents. Here are some photos highlighting the conference.

The Commitment to California Award was presented to producer Steve Levitan. Shown (left to right) are emcee Vin Di Bona, Michelle Sobrino of Variety, Leron Gubler, Donelle Dadigan of Hollywood Museum, Steve Levitan, Chamber Chair Jeff Zarrinnam, and Kevin James, head of the Mayor’s Film & TV Office.

Producer Jim Whitaker visited with Amy Lemisch, Exec. Director of the California Film Commission on how his A Wrinkle In Time was able to shoot in California due to the California Film Tax Credits program.

CHAMBER BUSINESS BENEFIT creating a strong economy 6 n

Entertainment attorney Howard E. King discussed some of the trends and issues in the Recording industry with Andrew Barker of Variety.

A panel of experts discussed the state of the streaming industry, including (left to right) Rachel Webber of National Geographic, Erin McPherson of Verizon, Eric Berger of Sony, David Wells of Netflix and moderator Andrew Wallenstein of Variety.


Steve Levitan was interviewed by Debra Birnbaum, Executive Editor, TV, at Variety.

Philip Sokoloski of FilmL.A. presented their inaugural Soundstage Production Report showing how busy L.A. soundstages have become since the film tax credits program ramped up.


Hollywood Chamber Hosts Assemblymember Miguel Santiago for Leadership Luncheon

TEAM Hollywood Takes Position on Net Neutrality


he Hollywood Chamber’s Entertainment, Arts, and Media (TEAM) Committee voted at their December meeting to oppose the repeal of the Open Internet Order Rules, the backbone policy of net neutrality, by the Federal Communication Commission (FCC). This would essentially repeal the Title II reclassification of internet service providers as a “telecommunications service” and instead classify them as “informational services,” removing the protections put in place to protect consumers and online businesses. In order to present members of the committee with both sides of the debate, experts on both sides of the issue were invited to join the discussion. On the pro-repeal side, Jordan Crenshaw, Assistant Counsel to the Senior Vice President from the U.S. Chamber of Commerce, joined the committee via conference call from Washington D.C. On the anti-repeal side, Phillip Berenbroick, Senior Policy Counsel from the organization Public Knowledge, joined the committee via conference call from New York City. Each speaker was given 10 minutes to present their viewpoint, which was followed up by a short question and answer session. After the session, the committee held a private discussion and took the anti-repeal stance, citing the countless industries and small businesses in Hollywood that rely on broadband connectivity to operate and that a threat to accessing a free and open Internet is a threat to these businesses. This position was sent to the Hollywood Chamber’s Executive Committee, which ratified the recommendation and directed that a letter be sent advising the FCC of the our opposition. Unfortunately, the FCC did vote to repeal the net neutrality protections.


s part of its ongoing Leadership Luncheon Series, Hollywood Chamber of Commerce recently met with the California State Assemblymember Miguel Santiago (AD-53) to discuss the previous legislative session and his newly signed bills. The Assemblymember announced the signing of AB19, which will grant a year of tuition-free community college to California residents. Chairman of the Board, Jeff Zarrinnam, was present to introduce the Assemblymember as the luncheon’s sponsor and helped facilitate a productive dialogue on how the Assemblymember’s future legislation can benefit the Hollywood business community. Ira Handelman, President of Handelman Consulting, Inc., asked if the Assemblymember would be pursuing legislation on CEQA reform, a critical issue for many Hollywood-based developers. The Assemblymember expressed interest in these legislative efforts. The Hollywood Chamber will host its next Leadership Luncheon on Friday, January 19th at 12:30 p.m., which will feature Los Angeles City Councilwoman Monica Rodriguez (CD-7).

City Planner Levy Discusses OurLA2040 at Chamber Legislative Action Committee

Los Angeles City Planner Michelle Levy visited the Hollywood Chamber’s Legislative Action Committee and the Entertainment, Arts, and Media committee recently to present a briefing on the Los Angeles City General Plan Update, most commonly referred to as OurLA2040. Levy gave an overview of the plan’s six updated elements: Urban Form, Community, Open Space, Environment, Economy, and Resilience. These elements will guide City Planning’s decision going further, placing realistic and achievable goals to make Los Angeles a better city to live in. These changes to the plans would certainly have an impact on the Hollywood community, shaping land use, cultural, and transportation policies, to name a few. If you’re interested in providing the City Planning Department your feedback on OurLA2040, please contact

CHAMBER BUSINESS BENEFIT Representing the interests of business with government n 7


How the Hollywood Chamber Helped Your Business in the Last Two Months T

he Hollywood Chamber of Commerce has been busy working on numerous issues that affect our business community. The staff members and volunteers are always working to represent the interests of our members. Here are a sampling of Hollywood Chamber of Commerce activities from the past two months:


Hollywood Chamber staff and volunteers testified before a joint City committee hearing on a proposed ordinance to regulate sidewalk sales throughout the City. Chamber President & CEO Leron Gubler spoke about the importance of preserving a “carve-out” in the proposed ordinance to not allow sidewalk vending on the Hollywood Walk of Fame. Chamber VP Government Relations Nicole Shahenian spoke on behalf of the East Hollywood BID and their concerns about vending on Vermont Avenue.


Chamber’s Shahenian testified at a City hearing in support of plans to open the Hollywood Distillery on Santa Monica Blvd. The new enterprise is expected to help add vitality to that area of the community. Shahenian also testified in support of the 6901 Santa Monica project proposed by the Onni Group. The development at Santa Monica Blvd. and Orange Ave. would add 231 apartments and 15,000-sq.ft. of retail space.





The Economic Development Committee was briefed on two new additions to Hollywood’s retail mix – Japan House, a cultural and retail center sponsored by Japan’s Ministry of Foreign Affairs, and the flagship USA store for Japanese retailer Miniso. The Chamber’s Project Review Committee completed its review of the proposed 1600 Schrader hotel. The committee is composed of Chamber experts in various aspects of land-use who offer constructive suggestions to developers about their projects to improve the developments as they seek city approvals.


Chamber Chair of the Board Jeff Zarrinnam and President & CEO Leron Gubler participated in Council District 4’s Griffith Park Mobility Task Force, reviewing options to reduce traffic impacts in the neighborhoods surrounding the park.

The Chamber of Commerce exists to be The Catalyst for business growth, The Convener for leaders and influencers, And the Champion for stronger communities.

The Legislative Action Committee was briefed on a proposed initiative to fix some of the problems created by the passage of Propositions 47 and 57 and an associated rise in crime. The committee will be doing further research on the initiative. The Chamber was represented at the City’s L.A. Regional Security Summit which discussed ways to improve security at events and public gathering places in Los Angeles.


City of Los Angeles Mayor Eric Garcetti proclaimed Magic Castle Day in Los Angeles in celebration of their 55th anniversary. Chair Jeff Zarrinnam and President & CEO Leron Gubler of the Hollywood Chamber presented The Magic Castle, a longtime-member business, a starplaque marking this milestone. The Magic Castle opened its doors on January 2, 1963, and more than five decades later, the Castle remains the mecca of magic as the world-famous home to the Academy of Magical Arts, Inc. Also, Hollywood Chamber members were on hand to mark Fancifull Gift Baskets 30th anniversary. The business is located at 5617 Melrose Avenue, one block west of Paramount Pictures.


Chamber President & CEO Leron Gubler attended the ribbon-cutting ceremony for Kaiser Permanente’s new Urgent Care Center, at 4760 Sunset Blvd., another great service to the community.

10 Brand Birth, WACE Defining the Promise of the Chamber of Commerce in the 21st Century 8 n

The Chamber’s Speed Leads Luncheon was held with a large attendance. This free member benefit provides you a means to make new contacts and promote your business. CHAMBER BUSINESS BENEFIT working for our members


New California Employment Laws Affect Businesses in 2018 and Beyond T

here are a set of new employment laws in 2018 and beyond that will affect California employers’ daily operations and policies. The California minimum wage increased on January 1, 2018, from $10.50 an hour to $11.00 an hour for employers of 26 or more employees, and from $10.00 an hour to $10.50 an hour for employees of 25 or fewer employees. This means that exempt employees, in addition to meeting exempt duties requirements, must be paid a weekly salary of no less than $880 weekly and $45,760 annually ($840 weekly and $43,680 annually for employers of 25 or fewer employees). All employers should also determine if their local municipalities and cities have minimum wage requirements that exceed California’s requirements. While this will not affect the exempt salary threshold, it will affect your minimum wage obligations to your non‐ exempt employees. Some new laws made significant changes while others made small changes to existing law. Noteworthy new legislation includes: • The New Parent Leave Act, which requires small businesses with as few as 20 employees to provide up to 12 workweeks of unpaid, job-protected parental leave for baby bonding;

invites you to a


Councilwoman Monica Rodriguez (CD-7)

The Hollywood Chamber will be hosting a Leadership Luncheon with Los Angeles City Councilwoman Monica Rodriguez (CD-7) on Friday, January 19th, 12:30 p.m. to 2:00 p.m. The event is part of a series of luncheons which the Chamber holds to offer members an exclusive opportunity to connect with elected officials and discuss current policy initiatives affecting the Hollywood community. For more information on Councilwoman Rodriguez, please visit WHO:

Hollywood Chamber of Commerce


Leadership Luncheon with Councilwoman Monica Rodriguez (CD-7)


Friday, January 19th, 12:30 p.m. to 2:00 p.m.


Hollywood Chamber of Commerce, 6255 Sunset Blvd, Ste 200 LUNCH GENEROUSLY SPONSORED BY

No fee to attend. Limited Seating. Must RSVP. Complimentary valet parking for 2 hrs is available with Hollywood Chamber validation RSVP NOW

Some new laws include relating to: • Leaves of absence; • Hiring practices and enforcement; • Discrimination, harassment and retaliation protections; • Wage-and-hour; and • Workplace safety and workers’ compensation. CalChamber, a business advocate and expert HR compliance resource for California employers, has prepared “An Overview of New 2018 Laws Affecting California Employers.” Get your copy: CHAMBER BUSINESS BENEFIT creating a strong economy

East Hollywood BID Debuts New Logo

Hollywood Chamber of Commerce

Lunch will be generously sponsored by Equinox.

• Ban-the-box legislation that restricts employers with five or more employees from asking about criminal history on job applications; • A new law that bans all employers from asking job applicants about their prior salary history; • The Immigrant Worker Protection Act, which shields workers from immigration enforcement while on the job; • A new law that expands mandatory sexual harassment prevention training.


fter months of research and development by the Digital Marketing Agency Counterintuity, a new logo for the East Hollywood Business Improvement District (BID) was recently approved by its Board of Governors. The logo was selected from a pool of potential logos that were inspired by the results of a survey conducted among property owners. This survey was distributed online, mailed, and conducted in person by volunteers who walked the district to ensure more accurate results. The results of the survey highlight a distinct identity for the district, one that is grounded in history but has developed into a funky and artsy area. This gave the BID’s marketing consultant guiding principles for the design and look of the new logo. This logo embodies the best qualities of East Hollywood that have made it a truly unique place with a rich history. The BID has now begun using the logo in all its communications and plans to place the logo on BID trash cans and street signs. This is one of several efforts the BID is launching to revitalize and improve East Hollywood. Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.

CHAMBER BUSINESS BENEFIT creating a strong economy n 9


Collaborative Effort on New Holiday Lights Brightens Hollywood


oliday lighting returned to Hollywood Blvd. for the holiday season, as a result of a joint effort between the Hollywood Chamber of Commerce and the Hollywood Property Owners Alliance (HPOA). The event was emceed by Leron Gubler, President/CEO of the Hollywood Chamber. Councilmember Mitch O'Farrell, 13th District participated in the event. “Some of Hollywood’s most iconic destinations will sparkle even brighter thanks to the Bureau of Street Lighting, the Hollywood Chamber of Commerce, and the Hollywood Entertainment District. These lights will be sure to spread some holiday cheer for residents and visitors alike,” stated Councilmember Mitch O’Farrell, 13th District. The firm of St. Nick’s Commercial Design & Décor, based in Long Beach, was hired to light up Hollywood. Under the agreement between the Chamber and HPOA, the Chamber made the initial investment in purchasing the decorations and the HPOA will continue to handle the ongoing maintenance. “We are pleased to bring even more glitter to Tinseltown with these spectacular new lights,” said Kerry Morrison, Executive Director of the Hollywood Entertainment District. “With the addition of new permanent lighting, residents and visitors to Hollywood Boulevard will get a dose of Hollywood magic all year long.” The tree lights will be kept up all year, while the holiday decorations have been removed. What is especially exciting is that the RGB lamps can be programmed with different colors, which will enable the HPOA to change the lighting to different colors depending on the holiday. “We believe the decorations will make an enormous difference along the Boulevard,” said Chamber President & CEO Leron Gubler. “We are pleased to have been able to work with the HPOA to bring back the decorations.”

The Chamber, Hollywood Entertainment District BID, and Councilmember Mitch O’Farrell held a lighting ceremony for Hollywood’s new holiday lights. A collaboration between the three groups, the lights helped brighten spirits for the holidays and will be enjoyed for the next several years by visitors to Hollywood. The Chamber underwrote the initial cost of the decorations to make this possible. From left: Leron Gubler, Jeff Loeb, Jeff Zarrinnam and Councilmember Mitch O'Farrell switch on the holiday lights in Hollywood.

Chamber Hosts Annual Luncheon for Past Chairs Fourteen past chairs of the Hollywood Chamber of Commerce gathered for the Chamber’s annual Past Chairs Luncheon. The meeting is a chance to brief our past leaders on the Chamber’s activities and for them to get caught up on what each of them is doing. Always great to hear from those who have given so much to this organization. Standing: Jeff Briggs, Karen Diehl, Heather Cochran, Beth Marlis, Chair Jeff Zarrinnam, Sam Smith, Christi Van Cleve, Bill Farrar, Marty Shelton, President & CEO Leron Gubler. Sitting: John Tronson, Mary Lou Dudas, Dr. Fariba Kalantari, Oscar Arslanian and Michael Dubin. 10 n


Chamber Honors Celebrities on the Walk of Fame


he Hollywood Chamber of Commerce has unveiled two stars on the famous Hollywood Walk of Fame sidewalk in the past two months. Actor Dwayne Johnson was honored with the 2,624th star on the Hollywood Walk of Fame on December 13th. The star was dedicated in front of hundreds of excited fans in the category of Motion Pictures at 6801 Hollywood Boulevard in front of Hollywood & Highland. His star is next to the stars of Vince McMahon and Kermit the Frog! Actor Nick Nolte was honored with the 2,623rd star on the Hollywood Walk of Fame on November 20th. The star was dedicated in the category of Motion Pictures at 6433 Hollywood Boulevard in front of the Pacific Theatre. All star ceremonies are free to attend. There is a public viewing area. There is no fee to attend, no tickets, no admission fees. Ceremonies start promptly at 11:30 a.m. Watch star ceremonies on

Dwayne Johnson

Nick Nolte

Hollywood Chamber Plans Annual Awards Media Welcome Center

Television Special Features ‘Hollywood Walk of Fame Honor’

2018 MEDIA WELCOME CENTER FOR THE ACADEMY AWARDS® DATE: Thursday, March 1st from 11 a.m. to 2 p.m. LOCATION: TCL Chinese Theatre – Grauman’s Ballroom


Accredited Accredited media media at at the the Chamber’s Chamber’s Awards Media Welcome Center Awards Media Welcome Center


he Boulevard is bustling during the days leading up to the Academy Awards® and the Hollywood Chamber will be rolling out the red carpet for the press at its annual Awards Media Welcome Center on Thursday, March 1st at TCL Chinese Theatre. Each year, media from all over the world look forward to this half-day event where they can learn what’s happening in Hollywood before, during, and long after award season. This year’s Media Center will be presented by Variety and will attract major press outlets, national and international media, entertainment reporters, travel publications, and local news crews. The media enjoys menu samples and gains access to exhibits and exclusive interviews with sponsors, Hollywood historians and entertainment industry leaders. The event is invite-only and garners about 100 press outlets from around the world which are all AMPAS accredited. To learn how your company can be promoted to the international press during award season, contact Kaylee Kiecker at

he Television special ‘Hollywood Walk Of Fame Honors’ 2017 aired on December 18th, 2017 on the CW Network. A Hollywood celebration, the annual TV event was hosted by Montel Williams and celebrated those who have been honored over the years with a star on the Hollywood Walk of Fame. Returning for another year, the hourlong clip-filled special celebrated luminaries whose star status has been cemented into the Hollywood Walk of Fame since it was established in 1960 by the Hollywood Chamber of Commerce. The show featured a special tribute to Mexican-American pop singer Selena Quintanilla who was honored posthumously during a special nighttime ceremony. The show also looked back at celebrations for Amy Adams, Adam Levine, Hugh Laurie, Viola Davis, Chris Pratt, George Segal, Allison Janney, Ice Cube, Keri Russel, Jason Bateman, John Goodman, Jeffrey Tambor, and the double star ceremony for Goldie Hawn & Kurt Russell. Ana Martinez, producer of the Walk of Fame noted the crowd of 4,500 fans at Selena and the double ceremony for Hawn and Russell. “They were so cute,” she said. “It was a lovefest.”

CHAMBER BUSINESS BENEFIT promoting Hollywood n 11

MEMBER SPOTLIGHTS SOUL RESTAURANT & BAR Experience a modern twist on Southern Hospitality at Hollywood’s newest culinary venue Soul Restaurant & Bar. Soul Hollywood Restaurant & Bar is serving up the best California-style Soul food in L.A. Executive Chef Giulian Jones originates from a Blues household and upbringing, and takes an inventive approach to the menu using seasonal ingredients, unique spices, and flavored profiles from international influences. Co-founder Chef Yealang Smith is rooted in the South, and in Soul food, having gained catering acclaim working for Wolfgang Puck, Patina Group and 20th Century Fox. An experienced Soul-food Restaurateur and a catering company owner, Chef Yealang is a great fit for heading up Soul Catering. With Southern spirits and cocktails, craft beers, and a carefully curated wine selection, Soul embodies the warmth of true Southern hospitality. Come for Weekend Brunch, stay for Happy Hour and enjoy live music through the evening. Host your next social or business gathering at Soul Hollywood Restaurant & Bar. Perfect for groups or intimate dining, Soul can accommodate up to 156-seated guests in-house or 500+ guests off-site with Soul Catering. Allow Soul to create a truly memorable event for you and your guests. Stephanie Carmi, Marketing & Special Events 7046 Hollywood Blvd., Hollywood, CA 90028 Call (323)962-SOUL (7685) •

VIACOM Global entertainment company Viacom opened its new 210,000-sq.ft. West Coast headquarters in January 2017 at Kilroy Realty Corporation’s Columbia Square campus on the historically rich site of the original CBS Studios at 1575 North Gower Street. Located blocks away from the iconic Paramount Pictures film studio, the state-of-the-art LEED Gold-certified facility is home to eight major Viacom television brands, including MTV, Comedy Central, BET, Spike (Paramount Network), VH1, TV Land, CMT and Logo. Adjacent to the Hollywood Palladium theater on Sunset Boulevard, the building is ideally situated to nearby prime retail establishments and local neighborhood fixtures, including cafes and restaurants such as Sugarfish, Sweetgreen, and Rubies+Diamonds, among others. The new space strongly reinforces Viacom’s presence in the world’s entertainment capital, connecting hundreds of entertainment professionals more deeply than ever to the surrounding creative community, while helping to revitalize Hollywood as a premier destination for business and recreation. Patrick Bynum, Senior Vice President, Human Resources 1575 N. Gower Street, Hollywood, Ca 90028 Call (310)752-8000 12 n

MEMBER SPOTLIGHTS MACK SENNETT STUDIOS Mack Sennett Studios is a landmark soundstage and event space based in Silver Lake. Built in 1916 as a silent film studio, the building is the second longest standing film studio in the world! Playing host to TV shows, music videos, events, photo shoots, activist gatherings and more, there is no shortage of creative expression on a daily basis. They have made it a goal to be a part of the creative renaissance of Los Angeles since the re-opening of the studio in 2013, and have been continuing to connect Hollywood’s history with its future. Jesse Rogg, President & Producer 1215 Bates Ave. Los Angeles, CA 90029 Call (323)660-8466 •

SKGLA, LLC SKGLA, LLC is a full service business, governmental relations and political consulting firm specializing in the Hollywood area. Sam Kbushyan leads the firm and brings together his longtime community and political work in the area to help small to large businesses seeking completion of business projects. From assisting in securing business locations to consulting on development projects, Kbushyan assembles teams which can strategically work through the byzantine permitting and approval process. Call SKGLA and inquire how they can assist you with your project. Sam Kbushyan, MBA, CEO 6464 Sunset Blvd, Hollywood, Ca 90028 Call (323)325-1199 •

BLACK HORN IMPORTS Black Horn Imports, LLC is an American import company specializing in alcoholic beverages. The company is the exclusive importer of fine spirits from the Liviko Distillery in Estonia which includes Viru Valge Vodka, Vana Tallinn Liqueur and Crafter’s Gin, in addition to distributing Le Medallion Champagne from Celles-sur-Ource in France. Viru Valge Vodka and the Liviko Distillery dates back to 1898 with a proud heritage of fine spirits throughout Europe. Black Horn is proud to represent the entire staple of Liviko products in the United States.

MISSROGANSENTERPRISES MissRogansEnterprises is operated by owner/founder Corinne Rogan. With the, Rogan creates charitable gifts by giving 80 percent of her profits from a purchase of specialty items to the charity the buyer wishes to support. Check for vendors. The order must Corinne Rogan be placed with her for the rebate. Rogan also freelances as actress/model and can be your public relations spokesperson, put your company in the most favorable light at trade shows, public appearances and do voice-over acting. Rogan also preserves happy memories with a watercolor, pen and ink painting from your favorite photo. She’ll create work for your business logo, tell a story with the artwork or create an original gift.

Gino Grajeda, California Regional VP 9454 Wilshire Boulevard, Suite 550, Beverly Hills, California Call (310)344-4466 •

Corinne Rogan, COO 2619 Wilshire Blvd 718, LA, CA 90057 Call (213)344-9133 •

DREAMEAST PICTURES DreamEast Pictures is a film, television, and animation production company and studio located in the heart of Hollywood, dedicated to creating vibrant, four-quadrant, commercial content. Inspired by Asian culture, their stories seek to reach a broad audience across the globe. Founded in 2014, DreamEast Pictures plans to release eight four-quadrant films within the next five years. With an expanding development slate, their company will produce both animated and liveaction films with franchise potential for audiences of all ages. Their flagship television project, “Valt The Wonder Deer,” is currently airing a 52-episode season in China with production underway for seasons 2 and 3. DreamEast Pictures is a subsidiary of DreamEast Cultural Entertainment Group in Beijing under the conglomerate Dream East Group Limited. Phabey Wang, General Manager 6464 Sunset Blvd, Suite 570, Los Angeles, CA 90028 Call (323)316-2208 • n 13


Chamber Welcomes Massage Envy to Hollywood

Chamber member Massage Envy held a ribbon-cutting ceremony at their new state-of-the facility at 1639 Vine St. Hollywood Chamber Chair Jeff Zarrinnam and staff were on hand to mark the occasion. Stop by Massage Envy and welcome them to Hollywood.

MASSAGE ENVY HOLLYWOOD Enjoy the glamour and prestige of the Hollywood Plaza Hotel of yesterday to the exciting new Massage Envy Hollywood site of today! Massage Envy caters to an elite clientele in the theatrical and entertaining arts as well as residents in Hollywood. The spa venue is located in the heart of Hollywood with easy access to transportation and is surrounded by several restaurants and amenities. You will enjoy a seasoned management team from the medical industry, who can bring a new and expanded definition to Massage Envy’s mission of total body care for their clientele in a warm and nurturing environment! The broad array of products and services include customized relaxation and therapeutic massages, total body stretch therapy, personalized facials, advanced skin care including chemical peels and microderm infusion, and more. All their providers are certified and trained. Visit them and treat yourself to some ‘ME’ time - you deserve it! Jeff Grunfeld, Manager/Co-Owner 1639 Vine St. Los Angeles, Ca 90028 Call (323)870-ENVY (3689) •

Refer a business that joins and get $25 off your membership Refer a member. Get rewarded.

Take advantage of the Chamber’s Member Referral Program which offers $25 credit and other benefits to both the referring member and the new business which joins. 14 n

THE ORLANDO HOTEL Originally opened in 1984 as The Beverly Plaza Hotel, The Orlando Hotel has been a constant in a neighborhood which has evolved into the trendy, urban destination that it is today. The convenient and friendly hotel is known for hosting entertainment and retail business travelers during the week and savvy L.A. visitors on the weekends. The Orlando Hotel is a landmark member of a community filled with such creativity and authenticity as Alexis Bittar Jewelry, Le Labo Perfumery, the Magnolia Bakery, Joan’s on Third, BedHead and more. The Orlando is also convenient to Cedars Sinai Research and Medical Facility as well as the L.A. County Museum of Art. The hotel also provides guests with monthly activity calendar of special local events, which include suggestions of music venues, museum exhibitions, sporting events and dog parks. The Orlando Hotel – the only hotel on West Third Street – has entered into a partnership with SBE Hospitality, which plans to open a third Cleo Restaurant in Los Angeles, with a separate entrance facing West Third Street. The celebrity-friendly eatery is known for sharable Mediterranean plates under the direction of Chef Danny Elmaleh and marries old Hollywood glamour with relaxed Mediterranean charm. Sirley Cuevas, Assistant General Manager 8384 W. 3rd Street, Los Angeles, CA 90048 Call (323)658-6600 •

D'ALESSIO LAW GROUP D’Alessio Law Group is an award-winning, full-service entertainment, technology and immigration law firm dedicated to serving the needs of companies, investors and skilled professionals from around the world. From artists to major television networks and production companies, to tech accelerators and talent agencies and management companies, D’Alessio Law Group is prepared to take on the multilateral demands of clients worldwide. Founded on the pillars of experience, all-inclusive expertise and world-class client service, D’Alessio Law Group’s team of 24 attorneys and 65 paralegals has established itself as the trusted source for all entertainment and technology law related needs, including intellectual property, contract law, immigration visas for entertainers and performers, and assessment of tax incentives for co-productions. With international offices in Toronto, London, Moscow, and Ho Chi Minh City, as well as offices in Los Angeles, San Francisco, and Miami, D’Alessio Law Group is uniquely prepared to handle all your entertainment law needs. Lorraine D'Alessio, Founding Partner 6420 Wilshire Blvd, Suite 1100 Los Angeles, CA 90048 Call (310)909-3934 |

MEMBER MEMBER SPOTLIGHT SPOTLIGHTS SPOTLIGHT THANK YOU TO RENEWING MEMBER BUSINESSES 1600 Hudson, LLC A Day in LA Tours Armbruster Goldsmith & Delvac LLP Association of Independent Commercial Producers Blessed Sacrament Church & School Bobby Salazar's Mexican Foods, Inc. Buffalo Wild Wings Dunkin' Donuts Ghirardelli Soda Fountain Greenleaf Gourmet Chopshop Greer Dailey Inc. Public Affairs Co Guinness World Records Museum Hollywood Beautification Team Hollywood Commercial Realty, Inc. Hollywood Media Center Hollywood Police Support Association La Fuente Hollywood Treatment Center

Los Angeles City College Foundation Mc Carty & Company NthoNet Inc. Orange Drive Manor / Hostel Pink's Hot Dogs Related California Reliable Properties, Inc. Robertson Properties Group Second City Hollywood, The Selma Avenue Elementary SPEC Concepts Sunset Ranch Hollywood Stables, Inc Super 8 Motel - Hollywood Sweet! Candy, LLC VP Entertainment / DTODOS Warwick Woman's Club of Hollywood, CA

NEW MEMBER BUSINESSES OF THE HOLLYWOOD CHAMBER Black Horn Imports Gino Grajeda 9454 Wilshire Blvd., Suite 550 Beverly Hills, CA,90212 (310) 344-4466

Refer a business that joins and get $25 off your membership

Board of Public Works - Mayor's Office of Film & Television Production Eva Bitar 200 N. Spring St., Rm 967 Los Angeles, CA 90012 (213)344-8498

The Fifty Five Fifty Brian Khousakoun 5550 Hollywood Blvd. Los Angeles, CA 90028 (323)716-5550

Citywide Law Group Sherwin Arzani 12424 Wilshire Blvd., Suite 705 Los Angeles, CA 90025 (424)248-2700

Hollywood Beautification Team Sharyn Romano 1741 N Cherokee Ave Hollywood, CA 90028-4818 (323)962-2163

Clear Channel Outdoor, Inc. Layne Lawson 19320 Harborgate Way Torrance, CA 90501 (310)755-7200

Harmony Project Myka Miller 817 Vine St. Ste. 204 Hollywood, CA 90038-3740 (323)462-4311

Farmers Insurance Carter Kinsella 5711 Slauson Ave., Ste. 240 Culver City, CA 90230 (323)559-8703

Liaison Restaurant & Lounge Elma Salari 1638 N Las Palmas Ave. LOS Angeles, CA 90028 (818)441-3636

Mercury LLC Adena Tessler 444 S. Flower St., Suite 3675 Los Angeles, CA 90071 (213) 624-1380 Spectrum Reach Dan Yokich 199 S. Los Robles Ave Suite 770 Pasadena, CA 91101 (626)660-0019 Street Retail West 7, LP Lora Vrastil 860 S. Sepulveda Blvd., Suite 105 El Segundo, CA 90245 (310)414-5284 Virtual Reality Hollywood Dmitriy Zherebtsov 6519 Hollywood blvd Los Angeles, CA 90028 (747)221-2789 Visionary Youth Center Robert Hernandez 5030 Santa Monica Blvd. Los Angeles, CA,90029 (323)454-6221 n 15


6255 Sunset Blvd, Ste 150 Hollywood, CA 90028 Main (323)469-8311 Representing Political & Legislative Action Creating A Strong Local Economy Networking & Promoting Businesses Promoting Hollywood Assisting the Community

Chamber Welcomes Members at Holiday Mixer at Dream Hotel Hollywood Chamber members and their guests celebrated the holiday spirit high atop the new Dream Hotel at the Chamber’s Holiday Mixer & Toy Drive. It was a great opportunity to see Hollywood’s newest hot spot … and to also help needy children. The Hollywood Chamber welcomed ten new member businesses at its Holiday Mixer & Toy Drive generously hosted by Dream Hollywood in the Highlight Room. Guests networked over special holiday cocktails courtesy of Premiere Events while experiencing views of the Los Angeles skyline. Toys were donated to the LAFD Hollywood Fire Department, and music was provided by DJ Crash. Chair Jeff Zarrinnam and J.J. Connaughton, Director of Membership Services welcomed these new members: Ayo Akinsete representing Beauty & Essex, Dream Hollywood Hotel, and Tao Group; Whitney Rosenson, Art Dimensions Inc.; Gino Grajeda, Black Horn Imports; Eva Bitar, Board of Public Works - Mayor's Office of Film & Television Production; Tish Ciravolo, Daisy Rock Guitars; Dee Dee Sorvino, Drinks with Dee Dee; Nurit Weiss Grunfeld, Massage Envy Hollywood; Robert Hernandez, Visionary Youth Center. Attendees brought an unwrapped toy to benefit the Los Angeles Fire Department Station 27 to help families with needs in the Hollywood area. Photo by Marlene Panoyan

HOLLYWOOD CHAMBER CALENDAR 01/17 Speed Leads Luncheon 01/19 Leadership Luncheon with Monica Rodriguez 01/23 Tourism Committee Meeting

01/25 State of Hollywood with Mitch O’Farrell 01/30 Business After Hours at Soul Hollywood 02/22 Business After Hours at Liaison Restaurant

For sponsorship opportunities, please contact Kaylee Kiecker: 16 n

Hollywood Business Advocate Jan/Feb 2018  
Hollywood Business Advocate Jan/Feb 2018  

In this issue of the Hollywood Business Advocate, we surveyed members of the Hollywood Chamber of Commerce about the future of our community...