2020 Economic Development Summit Program

AGENDA OPENING PROGRAM

Welcome Remarks Rana Ghadban, President & CEO, Hollywood Chamber Co Chairs Remarks & Introduction of Presenting Sponsor Timothy Grubbs, President, Communitas Design Marty Shelton, Vice President, NAI Capital Urban Development Group Presenting Sponsor Remarks & Introduction of Mayor Garcetti and Councilmember O’Farrell Stenn Parton, Chief Retail Officer, DJM

LOS ANGELES CITY MAYOR ERIC GARCETTI’S REMARKS LOS ANGELES CITY COUNCILMEMBER MITCH O’FARRELL’S REMARKS HCOC Board Chair Remarks and Introduction of John Kilroy Conversation Dwayne Gathers, Board Chair, Hollywood Chamber

FIRESIDE CHAT WITH JOHN KILROY ON THE FUTURE OF HOLLYWOOD

Moderated by: Dwayne Gathers, Gathers Strategies John Kilroy, Chairman of the Board, President & Chief Executive Officer, Kilroy Realty

BREAKOUT SESSION 1 REINVENTING RETAIL

Moderated by Kris Larson, Hollywood Partnership Panelists Davon Barbour, VP of Economic Development, Hollywood Partnership Michael J. Berne, President, MJB Consulting Ellen Goldstein, Vice President, Policy, Planning and Research, Times Square Alliance Brian Mariotti, CEO of Funko

NEW REALITY, NEW WORKFORCE

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Moderated by Rana Ghadban, President & CEO, Hollywood Chamber of Commerce Panelists Donald Bradburn, Regional HR Director, Kaiser Permanente Mario Ceballos, Community Health Manager, Kaiser Permanente David Rattray, President & CEO, UniteLA Armando M. Rivera-Figueroa, Dean of Academic Affairs, LACC

BREAKOUT SESSION 2 HEALTHY CITIES/HEALTHY STREETS

Moderated by Jaymes Dunsmore, Gensler Panelists Justine Johnson, Mobility Strategist, Ford Transportation Seleta Reynolds, General Manager, Los Angeles Department of Transportation JT Theeuwes, Hollywood Walk of Fame Design Team, Gensler

DESTINATION: TOURISM COMEBACK

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Opening Remarks Donelle Dadigan, President & Founder of Hollywood Museum Moderated by Patti MacJennett, Senior VP, External and Cultural Affairs, Los Angeles Tourism Board Panelists Adam Burke, President & CEO, Los Angeles Tourism Board Bill Kramer, Director, Academy Museum Dennis Quinn, Senior Vice President of Sales, Universal Studios Hollywood

BREAKOUT SESSION 3 GROWING CONNECTIVITY IN A POST PANDEMIC WORLD

Opening remarks Lupita Cornejo-Sanchez, Regional Director, External & Legislative Affairs, AT&T Moderated by Dwayne Gathers, Gathers Strategies Panelists Mark Guillen, Crown Castle, Public Affairs Manager Jeanne Holm, Chief Operating Officer, Office of Mayor Garcetti

THE HOLLYWOOD CHAMBER DEVELOPMENT MAP REVEAL AND FUTURE PROJECTS IN HOLLYWOOD

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Moderated by Marty Shelton, Vice President, NAI Capital Panelists Clay Andrews, General Manager, The Godfrey Hotel Hollywood Dan Chandler, Chandler Partners, City Lights Project Jerry Neuman, DLA Piper, Crossroads Project David Twerdun, LeFrak, Hollywood & Wilcox Project

CLOSING PROGRAM Introduction of Closing Keynote Timothy Grubbs, President, Communitas Design LLC Closing Keynote Address Chris Thornburg, Founding Partner, Beacon Economics Closing Remarks Rana Ghadban, President & CEO, Hollywood Chamber

BREAKOUT SESSIONS REINVENTING RETAIL SPONSORED BY

What’s next for retail in Hollywood? Post-pandemic, innovation and flexibility will be major drivers of the next wave in the storefront mix. With major investments on the horizon working to reposition Hollywood, how can the market capture the attention of locals while retaining its global appeal?

NEW REALITY, NEW WORKFORCE SPONSORED BY

Workforce development challenges are felt across all sectors and are becoming increasingly apparent. Through public-private partnerships, there are many opportunities to bring together education systems and employers to create an environment that fosters success.

What do these partnerships look like and what is the future of workforce development in the Hollywood region and beyond?

HEALTHY CITIES/ HEALTHY STREETS SPONSORED BY

Public streets are public spaces and recent events, such as the pandemic and demonstrations for equality, have accelerated the demands for change. How is Hollywood addressing this cry for social and environmental change in it’s Urban design? This panel discussion will address the trends in mobility, accessibility, and the demands for people spaces with ideas from a few relevant examples and a vibrant conversation about revitalizing urban space for people.

DESTINATION: TOURISM COMEBACK SPONSORED BY

Reopening tourism-related businesses and managing their recovery to ensure safety, boost attraction, and remain economically viable will require much more coordination than business as usual. We will explore the anticipated challenges with key leaders in the industry and their approach to recovery and long-term strategies to achieve.

GROWING CONNECTIVITY IN A POST-PANDEMIC WORLD SPONSORED BY

Hollywood is home to some of the most digitally connected individuals and businesses.

However, COVID 19 has highlighted the challenges of technology infrastructure and access with the need for more robust connectivity for businesses, residents, and visitors. How are the public and private sectors working to meet the challenges of the day and what are the opportunities ahead in creating a digitally connected community that serves to elevate the Hollywood experience for all?

THE HOLLYWOOD CHAMBER DEVELOPMENT MAP REVEAL AND FUTURE PROJECTS IN HOLLYWOOD SPONSORED BY

This breakout session will focus on the Chamber’s Economic Development Map for 2020 and highlight key projects throughout Hollywood. This is an opportunity to showcase and highlight existing and proposed development in the Hollywood region with an emphasis on innovation.