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Volume 12 n Issue 2 March/April 2017



Measure S Moratorium Threatens L.A. Construction


n Jeff Zarrinnam to Lead Chamber n Chamber PAC Recommends Ballot Choices n Staying Relevant Seminar Offered Free to Members


Hollywood Chamber Announces the 2017 Premier Investors


he Hollywood Chamber is fortunate to have some of the most supportive members involved with its Premier Investors Club. The Chamber would like to take the opportunity to thank each of these investors. “Your support allows us to execute top level events at highly sought-after venues, and secure prominent speakers who offer exclusive insights,” said Leron Gubler, President & CEO of the Hollywood Chamber. The Chamber’s Premier Investors Club offers members an opportunity to plan their marketing efforts and budgets in advance, while receiving added perks and promotion. With a minimum investment in event sponsorship, Premier Investors receive complimentary promotion on Chamber collateral, both in printed and electronic media, as well as special invitations, preferred seating at events, and other benefits. The Hollywood Chamber is proud to announce these supportive partners who have signed on for the 2017 Premier Investors Club: Platinum Star Level include The Hollywood Museum in the Historic Max Factor Building and Variety. Gold Star Level include Film L.A., Inc. and Hudson Pacific Properties/Sunset Gower Sunset Bronson Studios. Silver Star Level include Harridge Development Group, Hollywood Hotel, Iron Mountain Entertainment Services, Kaiser Permanente Los Angeles Medical Center, Occidental Entertainment Group Holdings, Paramount Contractors & Developers, and Paramount Pictures. Bronze Star Level include AT&T, CIM Group, Comcast | NBCUniversal, Famous Hollywood Dental Care, Southern California Gas Company, The Original Farmers Market, and US Bank. If your company would like to take advantage of the benefits, it’s not too late to join the Premier Investors Club. For details, please contact


Hollywood Chamber of Commerce deeply appreciates the support of our largest member investors, the Premier Investors Club for their help in furthering the Chamber’s advocacy agenda.



FilmL.A., Inc. Hudson Pacific Properties SILVER STAR LEVEL

Harridge Development Group Hollywood Hotel Iron Mountain Entertainment Services Kaiser Permanente Los Angeles Medical Center Occidental Entertainment Group Holdings Paramount Contractors & Developers Paramount Pictures BRONZE STAR LEVEL

AT&T CIM Group Comcast | NBCUniversal Famous Hollywood Dental Care Southern California Gas Company The Original Farmers Market US Bank

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2017 Accord LX-S Coupe

Call for the Internet Department for Special Prices for Chamber Members! Easy Financing! Credit Unions Welcome 6511 Santa Monica Blvd. (323) HONDA-4-U • (800)371-3718 2 n


Future of L.A. Hinges on Measure S Vote Continued on Page FIVE






Measure S Mo ratorium Threat ens L.A. Const ruction n Jeff Zarrinnam to Lead Cham ber n Chamber PAC Recommends Ballot Choices n Staying Relev ant Seminar Offe red Free to Mem bers


down on development, with a moratorium of at least two years on projects that require plan amendments, zone changes, or adjustment to height restrictions. It would also prohibit spot zoning, and require the city to





oters head to the polls on March 7th to cast votes on what may be the most critical election in a generation on the future course of Los Angeles. Measure S, previously referred to as the “Neighborhood Integrity Initiative”, would immediately clamp

6 PM Page 1

Volume 12 n Issue 2 March/April 2017

Say No to Measure S.

Jeff Zarrinnam Elected to Lead Chamber in 2017-2018


eff Zarrinnam, the President & CEO of the Hollywood Hotel, has been elected to lead the Hollywood Chamber of Commerce, beginning in April. He will be installed as Chair of the Board, along with other Chamber officers and directors at the Chamber’s 96th annual Installation & Lifetime Achievement Awards Luncheon, on Friday, March 31st. In addition, actor Paul Sorvino will be presented with a Lifetime Achievement Award by the Chamber. The day will begin with a reception at 11:30 a.m. at the Universal Hilton Hotel, 555 Universal Hollywood Drive, followed by the luncheon at noon. Admission is $75 for Chamber members, with reserved tables of 10 at $800. Reservations can be made by going to Chamber Events at As of press time, Variety will be presenting the luncheon. Gold Level Sponsors include Film L.A., Inc and Hilton Los Angeles/Universal City. Silver Level Sponsors include: Famous Hollywood Dental Care, Hollywood Hotel, Hudson Pacific Properties, Kaiser Permanente Los Angeles Medical Center, and Southern California Gas Company. Anyone interested in being a sponsor should contact Kaylee Kiecker at the Chamber. Zarrannam has a long association with Hollywood and the Chamber of Commerce, since he first purchased a hotel on Vermont Avenue. For many years, he chaired the Chamber’s East Hollywood Committee. He was also

the founder of the East Hollywood Business Improvement District. Asked by Councilmember Jackie Goldberg to form the BID to maintain public improvements installed by Metro as part of their subway project, it took six years to make the BID a reality. He is currently leading the charge to create two additional BIDs in the HollywoodWestern area and a “Route 66” BID

Jeff Zarrinnam

Paul Sorvino

along Santa Monica Blvd. between Vermont Ave. and Vine Street. Zarrinnam has been a Chamber Board member since 2012. In addition to chairing the East Hollywood Committee, he has served as Chamber Treasurer and is raising the funds for a state-of-the art board room table. Sorvino joins a stellar list of past Chamber lifetime achievement honorees, which has included: Steve Allen, Ralph Edwards, Art Linkletter, Debbie Reynolds, Rhonda Fleming, Melissa Gilbert, Tab Hunter, Bob Barker, Esther Williams, Cloris Leachman, Tony Curtis, Tippi Hedren, Barbara Eden, Sally Kellerman, Joe Montegna, June Lockhart and Mary Lou Henner.

Sorvino often portrays authority figures on both sides of the law, and is possibly best known for his roles as Paul Cicero in Martin Scorsese’s Goodfellas and as Sergeant Phil Cerrata on the popular television series Law & Order. Joining Zarrinnam as Chamber officers for the 2017 to 2018 year will be:Donelle Dadigan of the Hollywood Museum in the Max Factor Building, senior vice chair; Bill Roschen of Roschen Van Cleve Architects, vice chair; Nicole Mihalka of JLL, vice chair; Michelle Sobrino of Variety, vice chair; Carole Sarian of The CrisCom Company, secretary; and Dwayne Gathers of Gathers Strategies, treasurer. Dr. Fariba Kalantari, DDS, of Famous Hollywood Dental Care, will be honored as the outgoing chair of the board. In addition, several new board members will be sworn in for the first time, including: Andrea Ceragioli of Paramount Pictures, Lupita SanchezCornejo of AT&T, Mark Edwards, a public affairs specialist, Matt Fritch of Andrews International, and Jerry Neuman of Liner LLP. Three directors who will be stepping down from the board will also be honored. They include Michael Gargano of Argent Ventures, Dr. Fariba Kalantari, and Stan Savage of A.F. Gilmore Co. CHAMBER BUSINESS BENEFIT representing business interests with government n 3

Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community.


ADVOCATE Volume 12


Issue 2 n Mar/Apr 2017

The Chair’s Message ... by Dr. Fariba Kalantari

Bimonthly published by

In Hollywood! On The Wings of Eagles! Hollywood Chamber of Commerce 6255 Sunset Blvd, Ste 150, Hollywood, CA 90028 MAIN (323)469-8311 • FAX (323)469-2805

Subscription available for $25/year Considerable effort is made to ensure accuracy and reliability of the information published, but the Chamber does not guarantee accuracy nor does it assume any liability for the use of any information published. Official positions of the Hollywood Chamber of Commerce are taken only as a vote of record of the Board of Directors and clearly referenced as such in Hollywood Business.

OFFICERS Dr. Fariba Kalantari Jeff Zarrinnam Fabio Conti Bill Roschen Carole Sarian Donelle Dadigan Nicole Mihalka Beth Marlis

Chair of the Board Senior Vice Chair Vice Chair Vice Chair Vice Chair Treasurer Secretary Imm. Past Chair

DIRECTORS Homer Alba Sholeh Assil Paul Audley Cindy Braun Patty Brunton Alton Butler Susan Cabral-Ebert Vin Di Bona Catherine Farrell John Gallogly Michael Gargano Tari Garza Dwayne Gathers Michael Gonzales John Goodwin Howard Green Mike Harriel Sharon Keyser Ilyanne Morden Kichaven Melissa Logan Brandon Mason Francis Park Stan Savage David Simon Michelle Sobrino Gary Taglyan Doug Troy

HONORARY DIRECTORS Brian Johnson Kerry Morrison

Patti MacJannett Amir Sedadi

HONORARY PAST CHAIRS Oscar Arslanian Jeff Briggs Karen Diehl Bill Farrar Marty Shelton Don Tillman

Christopher Barton Heather Cochran Mary Lou Dudas Mark Panatier Sam Smith Christi Van Cleve

STAFF Leron Gubler President & CEO Kaylee Kiecker Executive Vice President Ana Martinez VP of Media Relations Nicole Shahenian VP of Public Policy Marléne Panoyan Director of Communications/Social Media J.J. Connaughton Director of Membership Sales Vivian Kish Executive Assistant Kristine Chong Marketing Coordinator Kyle Lim Membership Services Coordinator 4 n

“Whatever the mind can conceive and believe, it can achieve.” - Napoleon Hill It is time for my term as Chair of the Board to come to an end, but I would be remiss if I didn’t let everyone know how much I have enjoyed my year. There are too many individuals to thank, so please accept this as my heartfelt appreciation for everyone’s support and work over the last 12 months.

“To improve is to change; to be perfect is to change often. - Winston Churchill While change naturally interrupts routines, it’s through patience that results are achieved. Through the collaborative efforts of great leaders in Hollywood, we have attained many objectives and continue to grow. To reflect on some of our accomplishments this year: n The Chamber’s Economic Development Summit was well-attended and financially the most successful that we have had. n The State of the Entertainment Industry Conference was also a huge success, honoring Ted Sarandos of Netflix, and was also our most successful financially. n The Chamber continued to hold quarterly meetings with the leadership of the Hollywood area neighborhood councils. n The Chamber was an active member of the coalition working to defeat the anti-growth initiative, Measure S. n We initiated our new Project Review Committee to provide more meaningful input to developers on their Hollywood projects. n And of course, the most significant achievement was moving the Chamber to new offices at 6255 Sunset Blvd., after having been located adjacent to the Roosevelt Hotel for nearly 25 years. I would like to thank all the task forces and committee members that worked so hard to accomplish these goals. Finally, to the members, I say “thank you”. The strength of this Chamber is you. If you want the Chamber to continue to be relevant and to have a voice, it is up to you to make sure you actively participate and encourage others to do so as well. The choice is yours. As I am getting ready to pass the baton to my successor and saying goodbye, know that nobody is leaving. There is so much happening in our community today. Together we can achieve the extraordinary. It’s been the honor of my life to be your chairperson. I am humbled and grateful for the opportunity you have given me to serve you. As I said in my first article as the chair, you are “the eagles in the sky”. I have...we have... been flying on the Wings of Eagles. Thank you!

“Dream no small dreams for they have no power to move the hearts of men.” - Goethe Dr. Fariba Kalantari Chair of the Board 2016-2017


Measure S Vote Goes Too Far, Would Damage L.A. Economy Continued from Page THREE

complete studies of the environmental impact of new projects rather than the developers. “The Hollywood Chamber of Commerce is strongly opposed to this measure,” stressed Leron Gubler, Chamber President & CEO. “While we recognize the need to update community plans, this measure goes too far and will have a negative impact on our economy.” Gubler cited a study by Beacon Economics that concluded, “If adopted, Measure S will have the effect of halting construction, stifling the economic activity and job creation as a result of that construction, cost Los Angeles millions in tax revenue and make an already dire housing situation much worse.” The report concluded that Measure S would cost L.A. over 12,000 jobs annually, with 57 percent of these jobs in the construction sector. The lost construction activity is estimated to generate $1.9-billion in economic output in a single year. The construction activity associated with those projects, is estimated to generate over $642million in wages for workers in L.A. The City is projected to forgo $142million annually in economic output. In addition, the report says that Los Angeles would lose over $70-million per year in sales, property, transient occupancy and other fiscal revenues with the passage of Measure S – enough to hire over 1,000 new policemen or firefighters. Of particular concern is the impact on residential construction. Beacon Economics estimates that the measure would put additional strain on the housing supply and put upward pressure on rents. Affordable housing advocates are very concerned about the

impact on their ability to move forward with projects, and have allied themselves with the opposition. In November, voters passed Measure HHH to provide $1.2-billion to build housing for the homeless. Subsequently, the City determined that eleven out of 12 public parcels which had been identified initially as potential sites for the housing would

not be available due to the restrictions imposed by Measure S. Proponents of Measure S say that their goal is to force the City to update its community plans in a more timely fashion. If that is their goal, then they have succeeded. The City Council, on February 8th, voted to update all 35 of the City’s community plans on a sixyear cycle, at an estimated annual cost of $10-million. Their vote triggered the creation of a new ordinance now in formation that will mandate the updates. “I think there is a general consensus that the plans need updating,” said Gubler. “Contrary to public perceptions, the development community is strongly in favor of these updates as it helps them to have certainty as to what they can develop, as opposed to having to seek plan amendments. If the proponents of Measure S had stopped there, no one would have had a problem. Instead, they have proposed a moratorium that will hurt our economy.” No less an impartial authority than the Los Angeles Times has come out

against Measure S. In an editorial which ran Feb. 12th entitled “Measure S is wrong for L.A.” the Times editorialized that “It may be tempting to vote yes because the measure is superficially appealing and speaks to many real problems facing the city. But in fact it’s not a solution; it’s just a way for voters to give a big middle finger to the pols at City Hall and the powerful real estate developers who bankroll them. And while that might feel good on election day, it will unleash a series of consequences – intended and unintended – that will

hurt L.A. in the long run by worsening the city’s housing crisis and stifling economic development.” “The Chamber urges its members to get out and vote against Measure S and to encourage your friends and associates to also do so,” concluded Gubler. “This is a vote about the future of L.A., whether we are going to focus growth along transit corridors and plan for the future or whether we are going to try to go back to the 1950s. It is time to move forward, not back.” CHAMBER BUSINESS BENEFIT creating a strong economy n 5


TIME TO HEAD TO THE POLLS (AGAIN!) Hollywood Chamber Takes Positions on Important March 7th Ballot Initiatives


n Tuesday, March 7th, voters throughout L.A. County will be asked to vote on a series of important Ballot measures. With much at stake for the L.A. business community, the Hollywood Chamber of Commerce encourages all of our members to make sure to get out and vote! Not sure if you already registered to vote? No problem! If you reside in the Los Angeles County, check your status at the Los Angeles County Registrar or call (800) 815-2666. The Hollywood Chamber of Commerce Board of Directors took official positions on the following March 7, 2017 Ballot Initiatives:





Los Angeles County Plan to Prevent and Combat Homelessness. Establishes a Ÿ cent sales tax for ten years, with independent annual audits and citizens’ oversight, to fund mental health, substance abuse treatment, health care, education, job training, rental subsidies, emergency and affordable housing, transportation, outreach, prevention, and supportive services for homeless children, families, foster youth, veterans, battered women, seniors, disabled individuals, and other homeless adults. The number of individuals and families estimated to be experiencing homelessness in LA County in January 2016 was 46,874, an overall increase of 2,515 people (6%) from 2015 (44,359) and 19% more than in 2013. The number of people living in encampments, tents and vehicles increased by 20% from 2015 to 2016 and a staggering 123% from 2013 to 2016. The impacts of the homeless crisis is evident in Hollywood and throughout Los Angeles. Measure H funding will have an immediate impact and it will bring quick relief to those suffering on our streets. For these reasons the Hollywood Chamber of Commerce urges you to vote Yes on Measure H. For more information please visit

BUILDING MORATORIUM; RESTRICTIONS ON GENERAL PLAN AMENDMENTS; REQUIRED REVIEW OF GENERAL PLAN. If adopted Measure S would 1) impose a two-year moratorium on projects seeking General Plan amendments or zone or height district changes resulting in more intense land use, an increase in density or height, or a loss of zoned open space, agricultural or industrial areas, with exceptions including for affordable housing projects and projects for which vested rights have accrued; 2) prohibit geographic amendments to the General Plan unless the affected area has significant social, economic or physical identity (defined as encompassing an entire community or district plan area, specific plan area, neighborhood council area or at least 15 acres); 3) require systematic, public review of the General Plan every five years; 4) prohibit project applicants from completing environmental impact reports for the City; 5) require the City make findings of General Plan consistency for planning amendments, project approvals and permit decisions; and 6) prohibit certain parking variances. Recent studies indicate rent in Los Angeles is rising at a much higher rate than incomes. With high demand coupled with limited housing units, these restrictions on housing will only further drive up rents. Our city desperately needs to be adding as many housing units as possible, not banning their creation. Homeless advocates point out that most new homeless are a result of skyrocketing rents and lack of available housing units. For these reason the Hollywood Chamber urges you to vote No on Measure S! For more information please visit

Through committee involvement, members have the opportunity to effect change in areas specific to their business. The Hollywood Chamber encourages you to take advantage of this important benefit of membership by participating in committees. CHAMBER BUSINESS BENEFIT Representing the interests of business with government 6 n


Hollywood Chamber of Commerce PAC Announces Endorsements for March 7th Primary Elections


he Hollywood Chamber of Commerce Political Action Committee (PAC) announced endorsements in the following races for the March 7th City of Los Angeles Primary Elections: Eric Garcetti, Los Angeles Mayor Mike Feuer, Los Angeles City Attorney Ron Galperin, Los Angeles City Controller Paul Koretz, CD-5 Councilmember Curren D. Price, Jr., CD-9 Councilmember Mike Bonin, CD-11 Councilmember Mitch O’Farrell, CD-13 Councilmember Joe Buscaino, CD-15 Councilmember “The Hollywood Chamber PAC is pleased to make endorsements for the March primaries,” stated Leron Gubler, Chamber President & CEO. “Each of the PACendorsed candidates has a proven record in the Hollywood business community and has fought tirelessly to create a vibrant and thriving Los Angeles for residents and visitors alike. We have seen first-hand their passion and commitment for Hollywood and all of Los Angeles.”

The Hollywood Chamber PAC recognizes the importance of this election in determining the future for our Hollywood business community and for businesses throughout Los Angeles. The PAC encourages all Angelenos to get out and vote on March 7th. For further information on the March 7th Primary Elections please visit The Hollywood Chamber of Commerce Political Action Committee (PAC) was established in 2010 by the Hollywood Chamber of Commerce to strengthen the voice of the Hollywood Business Community among elected officials. The Hollywood Chamber PAC is an essential tool in advancing the business community agenda at local, state, and federal levels and will provide an additional forum to actively engage legislators on the needs and concerns of Hollywood Chamber members and the Hollywood business community. For more information please visit CHAMBER BUSINESS BENEFIT creating a strong economy

City Ordinances in Los Angeles Limit Use of Criminal Background Checks


re there any local laws that affect criminal background checks? Employers conducting criminal background checks in California are limited by state and federal law in terms of the information that can be obtained and how it can be used. Los Angeles and San Francisco have ordinances that further limit the use of criminal background checks, including by prohibiting employers from asking about criminal history on job applications, limiting when and how criminal history information can be obtained and used, and imposing notice and posting requirements. The Los Angeles Fair Chance Initiative for Hiring Ordinance applies to all employers located or doing business in Los Angeles and that employ 10 or more employees. It applies to individuals applying for positions that will involve at least two hours of work per week in Los Angeles. Under this ordinance, employers cannot ask about criminal history on job applications. Employers can inquire only about criminal convictions, and only after making a conditional offer of employment (an offer that is conditioned only on an assessment of the applicant’s criminal history and the duties of the position sought). Employers cannot take any adverse action against an applicant based on criminal history without preparing a written assessment that links the applicant’s criminal history to risks inherent in the position sought. Under the Fair Chance Process, employers must give

the applicant written notification of the proposed adverse action, a written assessment, and any information supporting the adverse action. The applicant gets at least five business days to provide the employer with information about the accuracy of the criminal history, or information about rehabilitation or other mitigating factors. Employers must consider any information provided and prepare a written reassessment. If an employer moves forward with the adverse action, it must notify the applicant and give him/her a copy of the written reassessment. An employer also must state, in all job solicitations, postings and advertisements, that it will consider applicants in a manner consistent with the requirements of the ordinance. Employers must post an official notice in every workplace that applicants visit in the City of Los Angeles. If you are using or considering the use of criminal background checks, consult with legal counsel to ensure you are complying with all applicable state, federal and local laws. The Labor Law Helpline is a service to California Chamber of Commerce preferred and executive members. For expert explanations of labor laws and Cal/OSHA regulations, not legal counsel for specific situations, please call (800) 348-2262 or submit your question at CHAMBER BUSINESS BENEFIT Representing the interests of business with government n 7


Chamber Promotes Hollywood with Awards Media Welcome Center


he Hollywood Chamber of Commerce, in conjunction with Variety and Madame Tussauds Hollywood, recently presented the 15th annual Awards Media Welcome Center for local, national, and international media credentialed to cover the Academy Awards®. The event took place at TCL Chinese 6 Theatres in the Grauman’s Ballroom on Thursday, February 23rd.

visiting press are given the unique opportunity to do interviews and send stories out to their outlets. This annual event is quite popular and it informs the world about what is happening in Hollywood before, during, and after award season,” she added. The event promoted Hollywood and featured an array of exhibits and interview opportunities. Donelle Dadigan of the Hollywood Museum in the Historic Max Factor Building and co-chair of the Hollywood Historic Trust, discussed the Walk of Fame Exhibit at the Hollywood Museum. Top End Constructors demonstrated the making of a Walk of Fame star and invited attending media to interact with the process. Gift of Fame Enterprises showcased their ceremonial ‘star plaque’ presented to Walk of Fame honorees for nearly 30 years. Madame Tussauds Hollywood representatives were on hand to answer questions pertaining to the famous Madame Tussauds wax museum and the process of making a wax figure. Leron Gubler, President & CEO of the Hollywood Chamber of Commerce, spoke about the history of Hollywood, the current The event aims to attract accredited media during the awards season. revitalization taking place including such projects as hotels and studios, The event and new tenants such as kicked off as Viacom and Netflix who have Madame Tussauds moved into Hollywood. unveiled their Variety, the entertainment revamped wax figindustry’s leading provider of ure of Oscar® wincomprehensive and in-depth ning actress Meryl coverage of the motion picStreep. Streep’s ture, television and the digital figure was shown arenas reported on all that is in her gown from Hollywood Entertainment. her last Academy Award win and was presented for the first Ana Martinez, Vice President of Media time since new paint and detail work had been done. Relations/Producer of the Hollywood Walk of Fame who is Presenting sponsor Madame Tussauds Hollywood is Los celebrating her 30th anniversary working with the Walk of Angeles’ premiere Hollywood destination offering guests Fame, shared her unique experiences about this famous the world’s only opportunity to interact with incredibly landmark which recently celebrated its 55th Anniversary. lifelike iconic figures from the celebrity worlds of film, Levi David Tinker, General Manager of The TCL Chinese TV, music, sports and politics. Theatre IMAX discussed the largest IMAX movie theatre in Also presenting this event was Variety, the entertain- the world and home to the industry’s biggest red carpet prement industry’s leading provider of the most comprehen- mieres and the legendary hand and footprint ceremonies. sive and in-depth news coverage of the motion picture, tel- This grand movie palace is currently celebrating its 90th evision and the digital arenas. Anniversary with a film series which runs through 2017. In conjunction, Top End Constructors had a live The event also featured exhibits from the Hollywood demonstration showing the making of a Walk of Fame star Museum in the Historic Max Factor Building, Bliss Spa, and invited the media to take part. Also, attendees had an Pink’s Hot Dogs, Hard Rock Cafe Hollywood Blvd, Bobby exclusive sneak peek of the Hollywood Museum’s new Salazar’s Mexican Foods, Hollywood American Legion Walk of Fame Exhibit. Post #43, L.A. Smash Cakes, Metro MD Institute of “Our exhibitors are eager to meet with the press and Regenerative Medicine, and Monster Energy Drink. share the latest updates on what’s happening in CHAMBER BUSINESS BENEFIT Hollywood,” said Kaylee Kiecker, Executive Vice promoting Hollywood President of the Hollywood Chamber of Commerce. “The 8 n


Hollywood Chamber Honors Six Celebrities with Stars on the World-famous Walk of Fame


he Hollywood Chamber of Commerce has unveiled six stars on the famous Hollywood Walk of Fame sidewalk in the past two months. Three of these stars were in the category of Motion Pictures, two in Recording and one in the Television category.

George Segal

Actor George Segal was honored on Valentine’s Day with the 2,602nd star. The star in the category of Television was dedicated at 6433 Hollywood Boulevard in front of the historic Warner Pacific Theatre. Helping Emcee and Hollywood Chamber President/CEO Leron Gubler to unveil the star were David Spade and Kevin Smith. Singer/Musician Adam Levine was honored with the 2,601st star on February 10th. The star in the category of Recording was dedicated at 6752 Hollywood Boulevard in front of Hollywood’s Musicians Institute. Performers Blake Shelton and Sammy Hagar helped unveil the star. Singer Gwen Stefani was also on hand for the event.

New Edition

The musical group New Edition (Ronnie DeVoe, Ricky Bell, Michael Bivins, Bobby Brown, Ralph Tresvant and Johnny Gill) were honored with the 2,600th star on Monday, January 23rd. The star in the category of Recording was dedicated at 7080 Hollywood Boulevard next to the stars of fellow Boy Band Groups Boyz II Men, Backstreet Boys and New Kids on the Block. Guest speakers on hand were musicians Jimmy Jam Harris and Terry Lewis, Stephen Hill and Jammie Adams. Filmmaker Brett Ratner was honored with the 2,599th star on January 19th. The star in the category of Motion Pictures was dedicated at 6801 Hollywood Boulevard in front of the Hollywood & Highland Complex. Guest speakers were Chairman and CEO of Warner Bros. Studios Kevin Tsujihara, actor Dwayne Johnson and Walk of Famers Eddie Murphy and Brian Grazer.

Adam Levine

Brett Ratner

Actress Amy Adams was honored with the 2,598th star on January 11th. The star in the category of Motion Pictures was dedicated at 6280 Hollywood Boulevard next to the W Hollywood Hotel. Helping to unveil the star was actor and Adam’s co-star in Arrival, Jeremy Renner.

Amy Adams

Academy award-winning actress Viola Davis was honored with 2,596th star on January 5th. The star in the category of Motion Pictures is located at 7013 Hollywood Boulevard in front of Marshalls Department Store across the street from the historic Hollywood Roosevelt Hotel. Guest speakers included actress and Walk of Famer Meryl Streep. Watch Walk of Fame star ceremonies on CHAMBER BUSINESS BENEFIT promoting Hollywood

Viola Davis n 9


Committee Gears Up for Heroes of Hollywood


lans are underway for the 2017 Heroes of Hollywood Luncheon hosted by the Hollywood Chamber Community Foundation. The annual event recognizes outstanding individuals, businesses, and non-profit organizations that have taken extraordinary strides for the Hollywood community. All net proceeds from sponsorships and ticket sales will be awarded in the form of grants to non-profit organizations this fall. This year’s Heroes of Hollywood Luncheon will take place on Thursday, June 1st at the Taglyan Cultural Complex, 1201 Vine St., from 11 a.m. to 2 p.m. NOMINATE YOUR HERO The Community Foundation welcomes back volunteer co-chairs Carole Sarian of The CrisCom Company and Cindy Braun. The Heroes of Hollywood co-chairs need your help in identifying individuals, businesses, and nonprofit organizations who go beyond their everyday responsibilities to make Hollywood a significantly better place to live and work. Heroes will be honored at the luncheon on Thursday, June 1st.

Nominate your favorite individual, business, or nonprofit organization by completing a Heroes of Hollywood Nomination Form at Please email to Kristine Chong at The deadline to submit is Friday, March 17th, by 10 a.m. Sponsorship opportunities for Heroes of Hollywood are available, offering excellent networking opportunities and exposure for your business – all for a great cause. The Community Foundation is an organization within the Hollywood Chamber that promotes the well-being of non-profit organizations in Hollywood and supports the educational, cultural, and economic interests of the community. The Foundation hosts two major fundraisers each year. Funds are awarded in the form of grants to deserving non-profit organizations serving the Hollywood area. CHAMBER BUSINESS BENEFIT assisting the community

HOLLYWOOD CHAMBER CALENDAR 03/23 03/31 04/18 04/26 05/22 05/31 06/01 06/22 08/10 11/30

Mixer at Teddy’s, Roosevelt Hotel Installation Luncheon at Hilton Universal Speed Leads Luncheon Hollywood Expo at Avalon Washington, D.C. Advocacy Trip Sacramento Advocacy Trip Heroes of Hollywood Luncheon at Taglyan Economic Development Summit at Arclight State of the State with Kevin de León Entertainment Conference at Loews

For sponsorship opportunities, please contact Kaylee Kiecker: include the business or organization being referred in your email along with their contact name, email address and phone number.

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10 n


Balamos to Discuss ‘Five Things Today’ to Stay Relevant and Continue to Evolve, April 28th


he Hollywood Chamber of Commerce will be presenting Debra Balamos, a veteran Entertainment Marketing Advisor and Leadership Development professional at the next Hollywood Educational Series on Friday, April 28th at the Hollywood Chamber of Commerce offices. The event will be held from 9:30 a.m. to 10:30 a.m. Balamos will be sharing her experience during an outstanding session themed “Five Things Today!” Five things you might be afraid to ask Five things you need to be relevant Five things to read Five places to be / do / drop Five musts for your online profile For over 25 years, Balamos has demonstrated long-term success in the entertainment and non-profit sectors as a senior marketing executive and leader of teams. Balamos worked for Showtime Networks, Sundance Channel, Film Independent, Ovation TV and The Entertainment Industry Foundation where she developed and implemented successful integrated programs establishing Debra Balamos unique support, awareness and growth for television, film, digital, art and women’s organizations. In addition to her diverse background in entertainment, Balamos is a certified professional consultant, serving to help businesses and individuals achieve their goals through leadership coaching. Her clients come from organizations such as: ABC/Disney, Nickelodeon, Crown Media, Cartoon Network, Turner, Sundance Institute and Otis College. Debra has coached and advised on topics ranging from “How to be relevant, matter and make a difference” to “creating useful content, best social media practices and unique branding platforms for companies and self.” Her portfolio includes clients ranging from start-up ventures to established corporations including Sundance TV, MTV Networks, LOGO, Women in Cable, The Los Angeles Film Festival, The Alliance for Women in Media, Film Independent, The Tisch Art Center Advisory Council and The Los Angeles County Museum of Art. Additionally, Balamos designed unique national education advocacy initiatives supported across multiple platforms, including visual and performing arts, fashion, film, travel, and writing. Balamos holds a degree in Communication, Radio / Television, from Southern Illinois University. She is also a graduate of The Center for Creative Leadership. Her professional coaching certifications are from IPEC and The International Coaching Federation.

Balamos serves on the Advisory Councils for The Alliance for Women in Media and The 92Y Tisch Center for the Arts. She is a member of The Television Academy of Arts and Sciences, Film Independent, and Women in Cable Television and Digital. She is also a volunteer and huge supporter of Dining for Women - a global giving circle dedicated to transforming lives and eradicating poverty among women and girls in the developing world. She also participates as an ongoing mentor for Women In Cable TV, Patina Solutions, and The Alliance for Media’s annual mentoring programs. In the Chamber’s continued efforts to provide added value and benefits to our members, the Chamber invites members and local businesses to this informational session which aims to help your staff learn to grow strong in Hollywood now and in the future. Richard Krelstein, the Chamber’s SCORE mentor will also be on hand. All attendees will be entered to win a prize from Microsoft. The Hollywood Chamber of Commerce has moved to Sunset Media Center at 6255 Sunset Blvd, Ste 150. Validated parking is available for the first two hours. This is a complimentary event. Only 40 seats are available. Please register online at CHAMBER BUSINESS BENEFIT creating a strong economy

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Teddy’s at the Hollywood Roosevelt Hotel to Host Chamber’s Mixer, March 23rd


he Hollywood Chamber’s March Business After Hours Mixer will be hosted by Teddy’s at The Roosevelt Hotel on Thursday, March 23rd from 5:30 p.m. to 7:30 p.m. Since opening in 1927, The Hollywood Roosevelt has taken the spotlight as the birthplace of the Academy Awards and the oncehome to Marilyn Monroe. Named after the 26th President of the United States, Theodore Roosevelt, the hotel is a legendary venue with style and service that embodies Hollywood’s Golden Age. For more information on the venue, visit Hidden within the lobby level of The Hollywood

Roosevelt, Teddy’s is a “secret” Hollywood hotspot. Cozy and dimly lit, the venue features a DJ booth, full bar, and classic Hollywood ambiance. Enjoy your first drink and appetizers throughout the evening courtesy of Teddy’s. The venue is located at 7000 Hollywood Blvd. Valet parking is available on site for $12. Meet other Chamber members and promote your business at this trendy Hollywood lounge. Please RSVP at As a benefit of membership, there is no charge to attend Chamber mixers for members who are in good standing. Non-members who wish to attend may contact CHAMBER BUSINESS BENEFIT Great networking opportunities

RENEWING MEMBERS ALSCO Inc. American Legion-Post No. 43 The Amgraph Group Angstrom Lighting Archdiocesan Youth Employment Services Arena Cinema Hollywood The Argyle Hollywood Audiences Unlimited, Inc. Author Services, Inc. Aviva Family and Children's Service Best Western Hollywood Hills Best Western Hollywood Plaza Inn Birch Tree Properties LLC Bruce Walker - Rodeo Realty Calamigos Equestrian CBRE, Inc. CBS Corporation Cedars-Sinai The Center at Blessed Sacrament CESD Talent Agency CIM Group, Inc. Cohen, Renee DLS Events Easy Leaf Products Ecclesia Hollywood El Floridita Restaurant Fat Sal’s Framing Fabrics The Gabriella Foundation Gathers Strategies, Inc. Gold Leaf and Metallic Powders Haines & Co Public Relations Hilton Garden Inn Los Angeles / Hollywood #2170 Hollygrove LA/Orphans Home Society 12 n

Hollywood & Highland Center, CIM Group Hollywood Bowl Society Hollywood Center Studios The Hollywood Fringe Festival Hollywood Heritage, Inc. Hollywood Hotel Hollywood Police Activities League Hollywood Roosevelt Hotel Hudson 6922 Hollywood, LLC I.A.T.S.E. Local 44 Iguana Vintage Clothing Japan House LA The Jim Henson Company JLL L. Ron Hubbard Life Exhibition Los Angeles Marathon LLC Major Properties Mel’s Drive-In My Friend’s Place NAI Capital Commercial Real Estate Neuberg & Neuberg Importers Group, NewFilmmakers LA The Production Group Studios Project Angel Food Roland Communications Saban Community Clinic SoCal Self Storage - Hollywood & Bronson St. Anne’s Sunset + Vine Apartments Ticketmaster Trailer Park Vin Di Bona Productions The Walt Disney Studios

MEMBER SPOTLIGHTS CITY NATIONAL BANK Entertainment Banking - A City National Cornerstone since 1954. Today’s entertainment “biz” includes not just film, television, music, and theater but also digital-age content. City National Bank has grown and evolved with the industry

by building a solid entertainment banking presence from Beverly Hills to New York City, and from Nashville to Atlanta, providing sophisticated banking and treasury solutions for Broadway shows, and offering a source of financing for the film and television industry as well as the music publishing business. City National’s industry knowledge means they can tailor financing solutions to fit specific business needs and ensure their clients have the capital and financial services they need to realize their vision. To this day, City National has never wavered from their original mission to always put the needs and interests of clients first. Sofia Gresen, Senior Vice President 400 N. Roxbury Ave., Beverly Hills, California 90210. Call (310)888-6243 •

HOLLYWOOD INTERNATIONAL MOVIE CENTER The Hollywood International Movie Center (HIMC) is a film program committed to advancing knowledge and skills in filmmaking to students on the basis of their needs. Whether you are a “do it yourself” enthusiast or a film student, their program has something to offer you. Their goal is to give you what you need to become a working film professional. They begin with fundamentals and progress to state-of-the-art techniques. Their program is designed to give you hands-on experience in the field. You will learn how to be creative within a time frame and a budget. With

the guidance of their experienced faculty, you will come as close as anyone can to the real Hollywood filmmaking experience. They want their students to gain a working understanding of the film business, as it exists today. HIMC is affiliated with Columbia College in Hollywood (CCH) and Emerson College in Los Angeles (ELA). HIMC has its own production and focuses on the adaptation of the works of the world classical literature. Serge Konov, President, CEO 440 N. Hayworth Ave., #215, West Hollywood, CA 90048 Call (310)745-0001 •



In 2016, the Dr. Phil Foundation merged with When Georgia Smiled: The Robin McGraw Revelation Foundation. The founders Dr. Phil and Robin McGraw saw that the two foundations shared a common purpose, so teaming up was a natural step. By coming together, the foundation is able to give at a greater capacity to organizations and programs to end domestic violence, and child abuse. The foundation’s mission is to create and advance programs that help victims of domestic violence, sexual assault, child abuse and individuals facing crisis to live a healthy, safe and joy-filled life. On March 18th, the foundation’s Aspire Team will run the LA Marathon’s BIG 5k run at Dodger stadium to raise awareness about the reality of child abuse and raise funds to help end it. If you’d like to run with the Aspire Team, please contact Christine Calderon at Together, we are saving lives. Please support the Aspire Team by donating any amount on the team page at Christine Calderon, President/CEO 5555 Melrose Ave., Hollywood, CA 90038 (323) 956-3202 •

SPEED LEADS The Hollywood Chamber of Commerce invites member businesses to connect at SPEED LEADS networking event on Tuesday, April 18th, at 12 noon at the Hollywood Chamber offices. The Chamber’s fast-paced event presents an opportunity to briefly connect face-to-face with representatives from member businesses and to introduce your business to other Chamber members.

Tuesday, April 18, 2017 12 Noon to 1:30 p.m. Hollywood Chamber of Commerce 6255 Sunset Blvd, Ste 150, Hollywood, Ca 90028

Open to Hollywood Chamber Members only. Lunch will be served courtesy of Good Greek Grill.


This is a part of your Chamber membership benefit. There is no charge to attend for members in good standing. Reservations will be taken on a first come-first served basis. Only one representative per company as space is limited. Complimentary valet parking is available for 2-hours with validation. RSVP NOW Since 1921... Promoting and enhancing the business, cultural and civic well-being of the greater Hollywood community. n 13

MEMBER MEMBER SPOTLIGHTS SPOTLIGHT NEW MEMBER BUSINESSES OF THE HOLLYWOOD CHAMBER MBS Equipment Company Matt Fritch 1600 Rosecrans Ave. Manhattan Beach, CA 90266 (310) 727-2700

Hollywood Burbank Airport Lucy Burghdorf 2627 N. Hollywood Way Burbank, CA 91505 (818) 840-8840

The LaBonge Consulting Group Tom LaBonge 1920 N. Hillhurst Ave., Suite 239 Hollywood, CA 90028 (323) 664-4640

Mod/Op Films LLC Steven Schofield 741 N. Cahuenga Blvd. Los Angeles, CA 90038 (323) 275-9222

Camden USA, Inc Ben Brosseau 15303 Ventura Blvd Ste 605 Sherman Oaks, CA 91403 (818) 728-6035

M.L. World Help Inc. Gilles Sado 2619 Wilshire Blvd. Los Angeles, CA 90057 (310) 272-4321

Dream Hotel Hollywood Ayo Akinsete 6417 Selma Ave. Los Angeles, CA 90028 (323) 466-1400 The L.O.V.E. Foundation Greg Johnson 4625 Sylmar Ave., Ste. 208 Sherman Oaks, CA 91423 (818) 823-9704 Gwen Lucas Stone 6600 Sunset Blvd., Suite 100 Los Angeles, CA 90028 (323) 946-7500

When Georgia Smiled: The Robin McGraw Revelation and Dr. Phil Foundation Christine Calderon 137 N. Larchmont Blvd. Hollywood, CA 90004 (323) 956-3202 Counterintuity, LLC Lee Wochner 3305 W. Burbank Blvd. Burbank, CA 91505 (818) 848-1700

Lucky Strike Jen McMahan 6801 Hollywood Blvd. Hollywood, CA 90028 (323) 467-7776 A-List Hollywood Tours William Sikes 335 E. 49th St. Los Angeles, CA 90011 (800) 875-2052

Good Greek Grill Christos Fera 6363 Yucca St. Los Angeles, CA 90028 (323) 848-4643

Hollywood International Movie Center, LLC Serge Konov 2415 Main St. Santa Monica, CA 90405 (310) 745-0001

National Corporate Housing Dolores Mattice 17748 SkyPark Circle, Suite 205 Irvine, CA, 92614 (310) 985-4987

William Raleigh William Raleigh 14107 Bermax Ave. Sylmar, CA 91342 (818) 606-8475

TCS Premier Events Stephanie Mines PO Box 413 La Canada, CA 91012 (818) 636-6009

OUE Skyspace LA Nicole Candiff 633 W. 5th St., Suite 840 Los Angeles, CA 90071 (213) 894-9000

Hampton Inn & Suites by Hilton Zerica G. Mucker 1133 N. Vine St. Hollywood, CA 90038 (323) 656-5545

The Sherwin Williams Company Benie Encarnacion 883 N. Western Ave. Los Angeles, CA 90046 (910) 797-2551

Families Entertainment, LLC Freddie Navas 1321 W. Martin Luther King Jr. Blvd. Los Angeles, CA 90037 (424) 571-1151

HOLLYWOOD CHAMBER OFFERS BENEFITS TO NON-PROFITS MEMBER ORGANIZATIONS The Hollywood Chamber of Commerce has worked with Microsoft to provide non-profit, community and member organizations with exclusive discounts, free software and tech services. Call (323)469-8311 •

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MEMBER MEMBER SPOTLIGHT SPOTLIGHTS SPOTLIGHT DREAM HOLLYWOOD Dream Hollywood Hotel features 178 guestrooms and suites, a fitness center, an interactive stone pedestrian alleyway with retail, and an 11,000-sq.ft. roof top, showcasing The Highlight Room Lounge, Pool, and Grill with unobstructed 360-degree views of Hollywood. Also hosted within the complex are Beauty & Essex Restaurant & Lounge, and Tao Restaurant, managed by the renowned Tao Group. Surrounded by the Hollywood Hills, Dream Hollywood pays homage to mid-century modern architecture unique to Los Angeles, but with a Dream Hotel’s twist. Similar to California hillside residences, the hotel has strong, seamless visual connections between the indoors and outdoors throughout the property. There truly will be no other hotel in California like Dream. Dream Hollywood is synonymous with its guests – highly social and engaging, creating experiential environments intended to be shared.


Carly Skinner, Hotel Manager 6417 Selma Ave, Hollywood, CA 90028 Call (323) 844-6417 •

COUNTERINTUITY, LLC Counterintuity is a full-service marketing and advertising firm, providing digital and print ad campaigns, websites, social media support and more. Since 2007, they have

helped hundreds of clients in Los Angeles, Silicon Valley, and across California grow and succeed. You could be next! Lee Wochner, CEO 3305 W. Burbank Blvd., Burbank CA 91505 Call (818)848-1700 •

THE LABONGE CONSULTING GROUP After 40 years with the City of Los Angeles, Tom LaBonge brings his wealth of experience and his unique understanding of the inner workings of city government to the private sector. With a carefully selected team of advisors, The LaBonge Group’s services include customized solutions in the areas of infrastructure, transportation, housing, city planning, tourism, and large-scale city events. Tom LaBonge, Principal 1920 N. Hillhurst Ave., Suite 239, Los Angeles, CA 90027 Call (323)664-4640 •

From left: Rob Rawleigh, Andrew Shayne, Ayo Akinsete, CM Tom LaBonge (ret.), Vincent Chen, Richard Heyman, Grant King, Jay Stein, Leron Gubler, Dr. Fariba Kalantari GWEN Recently voted “Best New Restaurant 2016” by LA Weekly and “Most Beautiful Restaurant 2016, by Eater National, Gwen is the latest restaurant from brothers Chef Curtis Stone and Luke Stone. The place includes a European-style, chef-driven butcher shop and a restaurant that is redefining fine dining in L.A. Patrons can enjoy an elegant five-course chef’s tasting menu which calls on fire-based cooking techniques in the stunning 1920’s dining and wine room. Luke Stone, Managing Owner 6600 Sunset Blvd., Los Angeles 90028 Call (323)946-7500 • n 15


6255 Sunset Blvd, Ste 150 Hollywood, CA 90028 Main (323)469-8311 Representing Political & Legislative Action Creating A Strong Local Economy Networking & Promoting Businesses Promoting Hollywood Assisting the Community


Chamber Welcomes New Members at The Loft, W Hotel in January The Hollywood Chamber of Commerce welcomed new businesses at the January Business After Hours generously hosted by The Loft at the W Hotel. Music was offered courtesy of Luis Otero of Resilience DJs. Dr Fariba Kalantari, Chair of the Chamber Board and J.J. Connaughton, Director of Membership welcomed the following new member businesses: Vince Miller, Comerica Bank; Matt Fritch, MBS Equipment Company; Fabiola Quinteros, SERVPRO of Hollywood Hills.

Chamber Celebrates Open House at 6255 Sunset Blvd, Ste 150

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The Hollywood Chamber of Commerce held an Open House on Valentine’s Day celebrating the move to its new office location at Sunset Media Center. The reception was presented by Kilroy Realty Corp at 6255 Sunset Blvd, Ste 150 in Hollywood. Councilmember Mitch O’Farrell of CD13, LAPD, LAFD, member businesses and nonmembers joined the celebration. Festivities included Valentine’s Day booth, delicious hors d’oeuvres, drinks, red velvet celebration cake, chair massages, music, giveaways and prizes. The Hollywood Chamber would like to thank David Simon and the Kilroy team. The Chamber also would like to thank Premiere Events, The Party Staff, Bliss Spa, FotoSpark, Fabiolus, Bobby Salazar’s, Sweet E’s, Tic-Tock, and Resilience DJs.

Hollywood Business Advocate March-April 2017  

In this issue of the Hollywood Business Advocate, Chair Fariba Kalantari, DDS shares her experience “In Hollywood! On The Wings of Eagles!”...

Hollywood Business Advocate March-April 2017  

In this issue of the Hollywood Business Advocate, Chair Fariba Kalantari, DDS shares her experience “In Hollywood! On The Wings of Eagles!”...