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Volume 12 n Issue 6 Nov/Dec 2017




Sunset-Las Palmas


Mack Sennett


Sunset Bronson


Red Studios

Sunset Gower

Independent Studios are busy in Hollywood



Hollywood Chamber of Commerce deeply appreciates the support of our largest member investors, the Premier Investors Club for their help in furthering the Chamber’s advocacy agenda.


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FilmL.A., Inc. Hudson Pacific Properties SILVER STAR LEVEL

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Call for the Internet Department for Special Prices for Chamber Members! Easy Financing! Credit Unions Welcome 6511 Santa Monica Blvd. (323) HONDA-4-U • (800)371-3718


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Hollywood Independent Studios Face Bright Future Volume 12 n Issue 6 Nov/Dec 2017


Eight independent studios located in Hollywood control 73 stages... most operating at near capacity







Occidental Sunset-Las Palma s

Mack Sennett

ollywood’s historic independent studios are on a roll. With companies like Netflix seeking stages to develop content for the expanding number of digital platforms and the California Film Tax Credits causing production to return to the Southland, most of Hollywood’s studios are operating at near capacity. Eight independent studios located in Hollywood control 73 stages. They include Sunset Studios, owned by

Hudson Pacific – consisting of Sunset-Gower, Sunset-Bronson, and Sunset-Las Palmas; as well as Raleigh, RED, Occidental, Mack Sennett and Prospect Studios. Sunset Studios is the largest independently owned and operated studio in the U.S. and Hollywood, with a total of 35 stages. Bill Humphrey, Senior Vice President, Sunset Studios, Hudson Pacific Properties, said “Demand for





Sunset Bronson

Red Studios Raleigh


Sunset Gower

Studios are bu

sy in Hollywoo


Hollywood’s Independent Studios.

sound stages in Hollywood is at an alltime high. That wasn’t the case just five years ago. We had more frequent stage turnover then and lower occupancy.” Continued on Page FIVE

State of Entertainment Industry to be Highlighted at Hollywood Chamber Conference at Loews, Nov 30th


he State of the Stream” will be one saving hundreds of local jobs. He is of the key topics of the Hollywood also a candidate for the U.S. Senate. Chamber’s sixth annual State of the In addition to De León, there will Entertainment Industry Conference also be a discussion of the benefits of which will focus on the rapidly evolving industry. This year’s conference will again take place at the Loews Hotel Hollywood on Thursday, November 30th. The half-day conference will start with networking at 8:30 a.m. followed by a packed program through 1:30 p.m. Early Bird Special rate through Friday, November 17th is Steve Levitan, Russell Simmons, Kevin de León $129. Admission thereafter is $159. Register online at www.holly- the California Film Tax Credits, with a conversation between Amy Susanne Ault of Variety and Lemisch, the Executive Director of Kristin Cavanaugh of Sony Pictures the California Film Commission and Entertainment are co-chairs of the Jim Whitaker, the producer of the new 2017 State of the Entertainment Disney movie, ‘A Wrinkle in Time,’ Industry Conference. Vin Di Bona which was filmed in California. will return in his role as emcee for the The state of the music industry sixth consecutive year. will also be featured at the conferCalifornia State Senate President ence. Andrew Barker of Variety, will pro Tempore Kevin de León will also interview Russell Simmons, the deliver a keynote speech at the confer- Chairman & CEO of Rush ence. De León was a key player in the Communications, and co-founder of approval of AB1839, the California Def Jam Recordings. tax credits bill that is credited with During the event, Steve Levitan,

Co-creator, Executive Producer of Modern Family will be recognized with 2017 Commitment to California award. As the growing ‘entertainment-ondemand’ audience continues to build a complex streaming economy, a new group of media power players are calling the shots. Their business strategies vary from subscription to ad-supported models, and the experiences are enhanced with user-generated content mixed with premium offerings across many platforms. In a crowded field, the streaming elite debate what’s next for this industry. Panelists include Eric Berger, Executive Vice President, Digital Networks, Sony Pictures Television, and General Manager, Crackle; Erin McPherson, Head of Content Strategy, Acquisition and Programming, Verizon; Rachel Webber, Head of Digital Product, National Geographic; David Wells, CFO, Netflix. Andrew Wallenstein, Coeditor in Chief, Variety, to moderate. A host of businesses have lined up to support and sponsor the conference. Sponsors include Variety as Continued on Page NINE n 3


ADVOCATE Volume 12 n Issue 6 n Nov/Dec 2017

Bimonthly published by

Hollywood Chamber of Commerce 6255 Sunset Blvd, Ste 150, Hollywood, CA 90028 MAIN (323)469-8311 • FAX (323)469-2805

Subscription available for $25/year Considerable effort is made to ensure accuracy and reliability of the information published, but the Chamber does not guarantee accuracy nor does it assume any liability for the use of any information published. Official positions of the Hollywood Chamber of Commerce are taken only as a vote of record of the Board of Directors and clearly referenced as such in Hollywood Business.

OFFICERS Jeff Zarrinnam Chair of the Board Donelle Dadigan Senior Vice Chair Bill Roschen Vice Chair Nicole Mihalka Vice Chair Michelle Sobrino-Stearns Vice Chair Carole Sarian Secretary Dwayne Gathers Treasurer Dr. Fariba Kalantari Imm. Past Chair

DIRECTORS Homer Alba Paul Audley Patty Brunton Susan Cabral-Ebert Mark Edwards Matt Fritch Michael Gonzales John Goodwin Jason Hariton Melissa Logan Brandon Mason Jerry Neuman David Simon Gary Taglyan

Sholeh Assil Cindy Braun Alton Butler Vin Di Bona Catherine Farrell Tari Garza Ashley Gochnauer Howard Green Mike Harriel Beth Marlis Illyanne Morden Kichaven Francis Park Lupita Sanchez- Cornejo Doug Troy


Kerry Morrison

HONORARY PAST CHAIRS Oscar Arslanian Karen Diehl Bill Farrar

Heather Cochran Mary Lou Dudas Christi Van Cleve

STAFF Leron Gubler President & CEO Kaylee Kiecker Executive Vice President Ana Martinez VP of Media Relations Nicole Shahenian VP of Government Relations Marléne Panoyan Director of Communications/Social Media J.J. Connaughton Director of Membership Services Vivian Kish Executive Assistant/Office Manager Kristine Chong Marketing Coordinator Jacob Jauregui Government Relations Coordinator Sheridan Soderstrom Membership Services Coordinator 4 n

From the President’s Desk... by Leron Gubler

New Construction Keeps Hollywood Momentum Going


s new projects are shaping up in Hollywood, I get a lot of comments about how Downtown Hollywood is really beginning to come together. We have spoken for a long time about building a live-work urban village here, and so it is nice to be able to see the progress. Within the last month, I’ve attended two ground-breaking ceremonies, but there are several other new projects that are also under construction. The two project launches I attended were for the Dream at Tamarind South, a 32-unit infill project by the Strategic Legacy Investment Group at Tamarind and Fountain, and Essex Hollywood, a It is nice to witness the 200-unit mixed-use project near Sunset and Vine that will also see the restoragrowth of an urban tion of the historic Earl Carroll village. I am seeing more Theatre. Besides these, dirt started moving and more people in the in the last month for the Epic, Hudson Pacific’s latest addition to our commerneighborhood walking office inventory at the corner of their dogs each morning cial Sunset and Bronson. The 13-story building will include 280,000-sq.ft. of and evening... office space with 18,400-sq.ft. of Twenty-five years ago, ground floor retail. The striking building will include outdoor terraces taperwe wouldn’t have ing down the north side of the building dreamed of being facing the Hollywood Hills. Work has also begun on The Rise, a where we are today. mixed-use project by Rescore/ CalCoast Development which will contain 369 apartments, including 12 live-work units and 30 micro units, and 2,570-sq.ft. of retail space. This project on Cahuenga south of Sunset will have a prominent view to the north. It is adjacent to Hollywood’s civic center and historic Fire Station 27. Construction is also underway on the Godfrey Hotel, being built at 1400 Cahuenga by the Oxford Capital Group out of Chicago. The hotel, which is just south of Sunset and across the street from the Rise, will have approximately 200 rooms. It is nice to witness the growth of an urban village. I am seeing more and more people in the neighborhood walking their dogs each morning and evening. People are lined up in Trader Joe’s. There are people filling the restaurants. Twenty-five years ago, we wouldn’t have dreamed of being where we are today. Of course, we still face challenges to get where we need to be. The growing homeless encampments are a serious concern, and in some places allowed to remain up 24 hours a day, even though they are supposed to be taken down by 6 a.m. daily. Street vendors are being allowed to sell whatever they want, wherever they want to. We are disappointed that the City has taken so long in enacting the regulations for street vending that were promised when they decriminalized street vending last February. Hearings have finally began. Now they need to expedite action. We have the momentum, but in order to continue to keep the progress going, both new and old residents and visitors need to feel safe walking our streets. The private sector has stepped up to the plate. Now we need the City to do its part.


Hollywood Independent Studios Face Bright Future Continued from Page THREE

“Two years ago, we began to see growing demand for stages and production services supporting highquality programming,” he continued. “Tax incentives have accelerated all of this. It’s just a great time to be in the entertainment business in

RED Studios Originally a back lot for Metro Studios, RED Studios has gone through various iterations – for 22 years as Desi-Lu Cahuenga Studios and 27 years as Ren-Mar Studios, before being acquired in 2010 by RED Digital Cinema. “I think the studio’s size and location has contributed to its success over the years,” said Carol Cassella, RED Ambassador to the Industry, “Demand has increased steadily over the past five years. We have seen many productions return to Los Angeles from other tax incentive states.”

Hollywood. The Chamber played a key role.” Humphrey said that besides the push by Netflix, Amazon, and Hulu into original content development, cable and traditional networks are looking for stage and production offices to continue their own content production. He noted that Hudson Pacific has

invested more than $200-million in improvements to date. They recently broke ground on a new 13-story, 280,000-sq.ft. office building at Sunset and Bronson. They also expect to begin construction on a new 100,000-sq.ft. office building at their newly-purchased Sunset-Las Palmas Studio in the first quarter of 2018.

and Van Nuys. Their main lot was constructed in 1913 and was an early home to Mary Pickford. Operations at their facilities have been “steadily excellent,” according to Craig Darian, co-chairman & CEO, Occidental Entertainment Group Holdings. “We’re fortunate to have

has played host to countless productions for film, TV, advertising, music, fashion and arts, as well as awardwinning events. The studio is on the border between Hollywood and Silver Lake and is in what was originally known as Edendale, where the industry first settled before moving to Hollywood. The studio was acquired by Jesse Rogg in 2013, and has undergone a restoration to bring back the original old Hollywood charm. It contains two stages totaling 25,000-sq.ft.

She noted that RED has been renovating all of its buildings and stages on the lot. In addition, the HVAC and other infrastructure systems throughout the lot have been replaced and upgraded. “As we continue to grow and evolve as a company, we see a bright future for the studio,” commented Cassella. “We look forward to continuing our service to the industry as we have for the past 103 years.”

very high demand and have been operating at 100-percent capacity,” he reported. “We give a great deal of credit to the exceptional work of the California Film Commission, FilmL.A., Mayor Garcetti and Senator de Leon for their collective advocacy for tax credits and for simplifying the process by which production gets done in L.A.” Darian said Occidental repatriates over a million dollars a year in building enhancements, structural improvements, and expanded acquisitions of real estate for parking. “Our confidence in our industry remains high,” noted Darian. “We built a new 20,000-sq.ft. stage in 2011, and we reacquired another 2 ½ acre, two-stage location shortly thereafter.

Occidental Studios

Mack Sennett Studios

Occidental Studios owns 12 stages at multiple locations in Hollywood, East Hollywood, North Hollywood,

Built in 1916 as a silent movie studio by legendary producer Mack Sennett, the studio that bears his name

“When I first took over, there wasn’t much of a business to speak of,” said Rogg. “In the first few months, we had maybe two to five bookings at most. Now, four years later, we have consistent bookings from major international clients as well as smaller independent companies.” Rogg said the studio had benefitted from the California State Film Tax Credits, but has also been helped by the advent of streaming networks like Netflix, Amazon, Hulu, YouTube, and others. Continued on Page SIX n 5


Hollywood Independent Studios Face Bright Future Continued from Page FIVE

Raleigh Studios Raleigh Studios, with 13 stages, is one of the longest continuously-operating studios in the world. Founded in 1915, it was originally run under the

banner of the Famous Players Film Corp., and then as Clune Studios and California Studios, among others. The 10-acre parcel has hosted some of Hollywood’s biggest stars since the Golden Age of Film. It has been under

HOLLYWOOD’S INDEPENDENT STUDIOS Sunset-Gower Sunset-Bronson Sunset-Las Palmas Raleigh RED Studios Occidental Mack Sennett Prospect Total Stages

No. of Stages 12 10 13 13 4 12 2 7 73

the ownership of Raleigh Studios since 1979. The studios has evolved into one of the most state-of-the art studios in Hollywood, and is equipped with modern facilities, parking and heavy vehicle access, high speed internet and telecommunications, and high-end amenities and comforts.

Prospect Studios Prospect Studios, located at the corner of Prospect and Talmadge in East Hollywood, served for 50 years

as the West Coast headquarters for ABC. It opened in 1915 as Vitagraph Studios, and became Warner East Hollywood Annex in 1927. ABC’s

General Hospital has been taped here since the mid-1980s. When Disney purchased ABC and moved their headquarters to Burbank in 2002, it was renamed Prospect Studios. The studio has seven stages. CHAMBER BUSINESS BENEFIT creating a strong economy

TEAM Hollywood Discusses Arts Funding, Film Tax Credit Report


t has been a big year for California’s Film & Television Tax Credit Program 2.0, with over $2.4 billion in direct in-state spending in the last fiscal year, and TEAM Hollywood got the inside scoop. The Entertainment, Arts, and Media (TEAM Hollywood) Committee held its bi-monthly meeting in October, which featured presentations from Danielle Brazell, General Manager at the City of Los Angeles’ Department of Cultural Affairs, and Amy Lemisch, Executive Director of the California Film Commission. The luncheon was sponsored by the Stella Adler Art of Acting Studio, whose School Director, Johnny Yoder, was in attendance and gave the committee a brief overview of the school’s program. On behalf of the California Film Commission, Executive Director Amy Lemisch provided a general summary and presentation on the 2017 Tax Credit Program Progress Report. She explained that since the California Film Tax Credit was enacted in 2015, the program “has attracted or retained 100 film and television projects generating an estimated $3.7 billion in direct spending to the state.” To download and read the 40-page report, go to

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Progress-Report-09-2017-FINAL.pdf. Additionally, Brazell’s presentation focused on the programs and organizations funded by the Department of Cultural Affairs, which reinforce the department’s mission of fostering creativity, arts, and culture for the City of Los Angeles. She gave a brief overview on the Marketing and Development Division, which markets the City’s cultural events through publications, direct mail, and digital channels; the Public Art Division, which commissions and maintains public art and cultural services in the public realm; the Grant Administration Division, which funds more than 1200 programs and events; and the Community Arts and Performing Arts Division. Brazell’s presentation to the committee is part of an ongoing effort by the TEAM Hollywood Committee to advocate for increased funding to the arts at all levels of government. From hearing presentations from non-profit and government organizations involved in the arts, the Committee hopes to create a strategy to advance their advocacy efforts. CHAMBER BUSINESS BENEFIT creating a strong economy


State Controller Betty Yee Joins Hollywood Chamber Members to Discuss Key Fiscal Issues The Hollywood Chamber hosted recently State Controller Betty Yee as part of its ongoing Leadership Luncheon Speaker Series. Controller Yee met with various members and provided an update on the work her office has been doing, which was followed by a Question & Answer segment. The luncheon, which took place, at the Chamber’s Conference Room, was sponsored by the Beverly Hill/Greater Los Angeles Association of Realtors (BHGLAAR). James Litz, BHGLAAR’s Government Affairs Director, introduced Controller Yee, who was elected in 2015, offering a brief overview of her role, accomplishments and the boards and commissions she serves on. He explained, that “as the State’s Chief Fiscal Officer, Controller Yee is responsible for accountability and disbursement of the state’s financial resources.” Controller Yee’s update covered topics such as the state’s financial outlook, the housing crisis, taxes, and the state budget. She stressed the importance of investing in the state’s “human capital,” a term used by econ-

Leron Gubler, President/CEO of Hollywood Chamber of Commerce (second from left); James W. Litz, Government Affairs Director of BHGLAAR; State Controller Betty Yee; Jeff Zarrinnam, Chair of the Hollywood Chamber Board and other representatives from BHGLAAR.

omists that emphasizes the collective value of a worker’s skill set, creativity, and education. She specifically mentioned this in regards to increased automation; explaining that role of workers should be adjusting and adapting, rather than displacing and replacing. The Controller ended the Q&A with a pitch for her office’s

Unclaimed Property Database, which allows individuals to search for any unclaimed property that has been turned over to the state, and informed a few members of their own unclaimed property. For more information on the database and to search for your unclaimed property, go to

CHAMBER BUSINESS BENEFIT representing the interests of business with government n 7


Chamber Marks ‘Celebration of Hollywood Anniversaries’

Celebrating milestones The Hollywood Chamber of Commerce held recently a “Celebration of Hollywood Anniversaries” with celebrity friends and members where Leron Gubler was recognized for his 25 years at the helm of the Chamber. The event was held on at the new Kimpton Everly Hotel poolside in silver and sequins. Emcees for the event were Walk of Famers actress Tippi Hedren, celebrating the 50th anniversary of her film “The Countess from Hong Kong” and Producer Vin Di Bona, who celebrated 10 years of having a star on the Hollywood Walk of Fame. Attendees celebrated the anniversaries of Ana Martinez affectionately known as ‘Stargirl,’ who has been handling the stars for many moons for an unprecedented 30 years and Vivian Kish, the Chamber’s executive assistant, who was recognized for 20 years of service at the Chamber. The Hollywood Museum in the Historic Max Factor

Building was the Presenting Sponsor and celebrated 20 years of membership with the Chamber. Variety was the Partnering Sponsor. Gold Level sponsors included Kimpton Everly Hotel, Premiere Events, Belmont Village Hollywood Hills who celebrated 15 years in Hollywood, Fancifull Gift Baskets & Fine Foods who celebrated 30 years as a Chamber member, as well as the Hollywood Roosevelt Hotel which celebrated 90 years in Hollywood! There were also recognitions planned for several of the Silver Level sponsors: Briggs Law was recognized for 10 years as a Chamber member; Gift of Fame for 30 years as a Chamber member; Hollywood Hotel’s Jeff Zarrinnam for 30 years involvement with the Chamber; IATSE Local 706 for 85 years in Hollywood; JLL’s Nicole Mihalka for 15 years involved with the Chamber; Managed Career Solutions for 20 years as a Chamber member;

Property Owner Survey Results Reveals a Distinct East Hollywood Identity


his summer, the East Hollywood Business Improvement District’s marketing team created and administered a survey for property owners and stakeholders, who were asked a series of questions regarding the physical boundaries and descriptive qualities of the area. This survey was distributed online, mailed, and conducted in person by volunteers who walked the district to ensure more accurate results. After more than a month, 126 individuals within the BID had taken the survey and the results were analyzed and presented to the board of governors at the BID’s July meeting. The results indicated that there is no consensus on the geographical boundaries of East Hollywood, giving the BID leeway to define it. Respondents were additionally instructed to rank several name options for the district, which 8 n

Occidental Entertainment Group Holding’s Craig Darian for 30 years involved with the Chamber; and Paramount Contractors & Developers for 40 years as a Chamber member. Other Silver Level sponsors include CIM Group, The CW Network, Harridge Development Group, Hollywood Hotel, Hollywood Presbyterian Medical Center, Iron Mountain Entertainment Services, Kaiser Permanente Los Angeles Medical Center, The Original Farmers Market, Pavemint, and Southern California Gas Company. Supporting businesses include Anheuser-Busch, A Little Scene Flip Books, Bliss Spa, Bogart Spirits, DJ Crash, Foto Spark, Hint Water, KPR/Alison Kennedy, LAZ Parking, M.A.C. Cosmetics, Nonstop Printing, TCS Premier Events, Tic-Tock Couture Florals and 204 Events. CHAMBER BUSINESS BENEFIT creating a strong economy

included alternatives such as “EAHO” and “Hollywood Arts District.” Ultimately, “East Hollywood” was the highest ranked. Community members were also asked to describe East Hollywood by using a series of adjectives and selecting all that apply. The top descriptors selected were “diverse,” “historic,” “central,” “artsy,” and “funky.” The results of the survey highlight a distinct identity for the district, one that is grounded in history but has developed into a funky and artsy area. With property owners, stakeholders, and community members in agreement over the district name remaining East Hollywood, the Board plans on developing a new logo and marketing campaign that embodies the spirit of East Hollywood. Stay tuned as we embark on this rebranding effort! CHAMBER BUSINESS BENEFIT creating a strong economy


Chamber Dedicates Unique Board Room Table


he Hollywood Chamber of Commerce has dedicated what is undoubtedly the most unusual conference room table of any chamber of commerce in the country. The table, which features five terrazzo Walk of Fame stars and a black Corian top, was a two-year project and the brainchild of current Chamber Chair of the Board Jeff Zarrinnam. It can seat 28 people. “My idea was to bring the Hollywood Chamber brand to a higher level,” said Zarrinnam. “I thought it was important to use our trademarks, and now people attending meetings will definitely know where they are.” He noted that it is called the “star table” for a reason, as that is where the annual meeting is held to select honorees for the Walk of Fame. All of the financing for the table came through donations from Chamber members. “We are grateful to our many members who believed in Jeff’s vision and helped to make this table a reality,” said Chamber President & CEO Leron Gubler The table was designed by Katy Naghavi of Atelier Katayon Interior Design, who donated her services, and

Ribbon-cutting of the Chamber’s star table was built by Vaughan Benz, a top-quality furniture manufacturer located in Downtown Los Angeles. The stars were provided by Top End Constructors, the Chamber’s Walk of Fame terrazzo contractor for the past 57 years. Table sponsors at the Platinum Level of $5,000 or more, included: Global Icons, Hollywood Hotel, Hollywood Museum, Marty Shelton of NAI Capital Commercial, Paramount Contractors & Developers and Top End Constructors. At the Gold Level of $2,500 or more were Nicole Mihalka of JLL and Variety. Silver Level sponsors, donating $1,000 included: Fabio & Chiara Conti, Mitch Nedick, Vin DiBona, Chris Barton, Jacques Massachi, Craig Darian and Al Sweet of Occidental

Entertainment Group Holdings, Six Flags Magic Mountain, Mark and Gail Panatier, Ferris Wehbe, and Neuberg & Neuberg Importers Group. Bronze Level sponsors, donating $500, included: Bill Farrar, Author Services, Inc; Brandon Mason of Avison Young, Dr. Fariba Kalantari, Michael Gonzales, Leron & Audrey Gubler, David Simon, Alton Butler, the Magic Castle Hotel, Michael Gargano of Argent Ventures, Mark R. Edwards, Francis Park, Richard Pink of Pink’s Hot Dogs, Bill Roschen and Christi Van Cleve, Illyanne Morden Kichaven of SAG-AFTRA, Southern California Gas Co., and Howard Green. CHAMBER BUSINESS BENEFIT promoting Hollywood

State of Entertainment Industry to be Highlighted at Hollywood Chamber Conference at Loews, Nov 30th Continued from Page THREE

Presenting Sponsor, Hollywood Museum in the Historic Max Factor Building as Platinum Sponsor, Netflix Luncheon Sponsor. Breakfast Level sponsors includes FilmL.A., Inc., Iron Mountain Entertainment Services, Loews Hollywood Hotel, Paramount Pictures, Sony Pictures Entertainment, Trailer Park, Vin Di Bona Productions / FishBowl Worldwide Media. Gold Level sponsors include 20th Century Fox Television, City National Bank, Harman Press, Hudson Pacific Properties, Meruelo Media. Silver Level include AT&T, Belmont Village Hollywood Hills, California IATSE Council (CIC), Capitol Music Group, Comcast | NBCUniversal, Emerson College, First Entertainment Credit Union, Hilton Los Angeles/Universal City, Hollywood Roosevelt Hotel, Occidental Entertainment Group Holdings, Paramount Contractors & Developers, Providence Saint Joseph Medical Center, SAG-AFTRA, W Hollywood Hotel & Residences, and The Walt Disney Company. Loews Hotel is located at 1755 N Highland Ave. Valet parking at Loews is $20. Self-parking at H&H is $15. For details, email CHAMBER BUSINESS BENEFIT representing the interests of business with government

Wh W Whe hen hen n image im imag mage is is important, impo im mp porta rta tant, nt, nt t the th he choice ch hoice oic i e is i CLE C EAR CL EAR

12744 San Fernando Road, Building 2, Los Angeles, CA 91342 P 818 547 4684 F 818 547 4685 E n 9


Chamber Honors Celebrities on the Walk of Fame

Debra Messing Selena Quintanilla

Jeff Dunham

George Romero


he Hollywood Chamber of Commerce has unveiled four stars on the famous Hollywood Walk of Fame sidewalk in the past two months. The late Selena Quintanilla was honored with the 2,622nd star in the category of Recording at 1750 N. Vine St on November 3rd during a nighttime ceremony at 6:30 p.m. Speakers included Mayor of Los Angeles, Eric Garcetti, Victor González, and Eva Longoria. Accepting the star was Selena’s sister Suzette Quintanilla, the Quintanilla family and Chris Perez. A record crowd was in attendance that night, an astonishing 4,500 fans, surpassing the 4,000 fans that came to the star ceremony of mariachi singer, Vicente Fernandez. The late filmmaker George A. Romero was honored posthumously with the 2,621st star in the category of

Motion Pictures at 6604 Hollywood Blvd. on October 25th. Guests included Filmmaker Edgar Wright, make-up artist Greg Nicotero and actor Malcolm McDowell. Accepting the star was Romero’s widow Suzanne Desrocher-Romero. Actress Debra Messing was honored with the 2,620th star in the category of Television at 6201 Hollywood Blvd. on October 6th. Speakers included Mariska Hargitay and Max Mutchnick, creator of “Will and Grace.” Performer Jeff Dunham was honored with the 2,619th star on September 21st in the category of Live Performance at 6201 Hollywood Blvd. Guest speakers included Jay Leno and Howie Mandel. All star ceremonies are free to attend. There is a public viewing area. There is no fee to attend, no tickets, no admission fees. Watch star ceremonies on

Holiday Lights Return to Hollywood


fter an absence of four years, holiday lighting will return to Hollywood Blvd. for the 2017 holiday season, as a result of a joint effort between the Hollywood Chamber of Commerce and the Hollywood Property Owners Alliance (HPOA). The Chamber and HPOA have been working together on the project since the beginning of July. A request for proposals was sent out to lighting décor firms, and three companies were interviewed by a joint panel. Based on the interviews, the firm of St. Nick’s Commercial Design & Décor, based in Long Beach, was selected. Under the agreement between the Chamber and HPOA, the Chamber is making the initial investment in purchasing the decorations and the HPOA will handle the ongoing maintenance. The decorations will be installed one block either side of the intersections of Hollywood Blvd. with Vine Street and Highland Avenue and are expected to be up by Thanksgiving. As envisioned, the decorator will wrap 54 palm trees with permanent lighting. Each tree will also have two

RGB lamps installed under the crown of the tree to light up the palm fronds. In addition, 27 city light poles will have custom-made pole-mounted decorations with a star theme to be installed along with decorated commercial green garland with LED lights. The tree lights will be kept up all year, while the decorations will be removed after New Year’s Day. What is especially exciting is that the RGB lamps can be programmed with different colors, which will enable the HPOA to change the lighting to different colors depending on the holiday. “We believe the decorations will make an enormous difference along the Boulevard and will help to bring back a festive spirit,” said Chamber President & CEO Leron Gubler. “We are pleased to have been able to work with the HPOA to bring back the decorations.” A lighting ceremony is being contemplated for the new decorations on Monday, November 20th at 6 p.m. at the corner of Hollywood Blvd. and Highland Ave. Join us to celebrate our new holiday decorations.

CHAMBER BUSINESS BENEFIT Marketing Hollywood 10 n

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SAFEGUARD ASSET RECOVERY Safeguard Asset Recovery promotes a secure and sustainable solution to your retired IT/Networking assets, medical/research and production studio equipment and POS systems. They specialize in the asset management/disposition and recycling of electronics, and offer a safe and environmentally responsible service to a variety of industries including technology, entertainment, healthcare, financial, government and education. Electronics is the fastest growing stream of waste and it is important to make sure your retired equipment is handled by a trusted processing partner to avoid data breaches. Safeguard Asset Recovery offers guaranteed data security and brand protection as well as on-site hard drive destruction. They also provide such services as a documented procedure for recycled or reused items, quarterly sustainability reports – all while retaining the highest level of environmental compliance. They do not have pickup fees, and are HIPAA and PCI compliant. They comply with federal, state and local regulations. California mandates that electronic waste be handled by a certified downstream partner and can be a potential liability for organizations that do not follow the proper procedures. Safeguard looks forward to partnering with companies and organizations that share their dedication to the security of domestic downstream processing and the protection of the environment. Gunnar Hedlund, CEO Call (909)374-2572 •

BIBIBOP ASIAN GRILL Inspired by the popular Korean dish, BIBIMBOP, meaning mixed rice, BIBIBOP blends bold nutritiously-packed Asian flavors with classic American favorites. Standouts include spicy chicken, organic tofu, sesame kale, kimchi, and BIBIBOP’s signature purple rice - a rising superfood, boasting more antioxidants than blueberries. Customers build their own rice, salad, or noodle bowls with unlimited toppings and sauces. Voted ‘hot new concept’ by Nations Restaurant, customers rave about the friendly service, super healthy ingredients and bold flavors. And give extra kudos for the complimentary ‘for all’ Miso soup. Ehab Kamel, Operator 6333 Sunset Blvd., Hollywood, CA 90028 Call (323)613-0888 •

MAGGIANO’S LITTLE ITALY Maggiano’s Little Italy is a full-service catering company and can provide most everything you will need to have a memorable celebration or event at your home, business or favorite location. They have complete meal “Party Sized Packages” with plenty of options to choose from, at a really great price. They invite you to tour their eight gorgeous banquet spaces. Whether you would like to have your celebration at your place or theirs, they have you covered. Their dining room serves brunch and monthly chef features, and their Bar/Lounge has Happy Hour specials and live music. Memorable events and celebrations are what Maggiano’s Little Italy does best! Lawrence Scorca, Regional Full Service Catering Sales & Promotions Manager 189 The Grove Dr, Ste Z80, Los Angeles, CA 90036 Call (323)965-9665 •

CRASH ENTERTAINMENT Crash Entertainment is a one-stop shop for Hollywoodbased DJs, sound and lighting productions for corporate, weddings and events. They take the art of the mix very seriously. With 30-years of experience, Crash Entertainment offers you the greatest, most fun, exciting, positive, and beautiful party you’ve ever experienced. They perform with style, grace, and professionalism accompanied with an unforgettable vibe and energy. Crash Entertainment offer peace of mind, event production and music coordination, all stress-free. They are teachers. music advisors, conductors – moving your crowd with music energy. They are more than button-pushers and work with you, your vision and turn it into a memorable party. Crash, Event producer/Owner 7190 W Sunset Blvd #332 LA CA 90046 Call (323)776-3966 • n 11


Sunset Equity Funding is the premier California hard money-lending company. Based in Los Angeles, they provide financing throughout the State, from Eureka to the southernmost border of California. They specialize in direct private hard money loans in California and Nevada. They are committed to helping clients access the financing they need to pursue their real estate endeavors. Whether you’re hoping to immerse yourself within the commercial real estate industry or you’re interested in beginning a home-flipping business, their experienced team of experts can help you navigate the loan process. They work diligently to ensure you receive the capital you need to begin your real estate transaction with immediacy. Sunset Equity Funding is the trusted source for California hard money lending and committed to helping clients access the financing needed for their real estate business ventures. With simple guidelines, flexible terms, and faster approval processes, their hard-money loans are hassle-free alternatives to conventional loans.

HOLLYWOOD IMPROV For over half a century, the Improvisation Comedy Clubs have remained the premiere stages for live comedy in the United States. Over the decades, the talent who has played center stage represents the Who’s Who of American Comedy including, Billy Crystal, Freddie Prinze, Andy Kaufman, Eddie Murphy, Jerry Seinfeld, Tim Allen, Jay Leno, Chris Rock, Ellen DeGeneres, Jamie Foxx, Adam Sandler, Jeff Dunham, Robin Williams, Louis CK, Sarah Silverman and Dave Chappelle. Located in Hollywood, the world-famous Hollywood Improv opened in 1974 offering a unique one-ofa-kind entertainment option that will leave you and your guests laughing into next week. Take the first step in elevating your comedy experience with their VIP Services and Events Team. Whether you want a VIP experience with four guests or a complete buyout of the club with 200 employees and anything in between, they’ll be able to customize an experience to fit your needs. They offer a full array of event services that is sure to wow your group.

Shahriar Davidesfahani, Director of Investor Relations 3435 Wilshire Blvd Suite 1840 Los Angeles, CA 90010 Call (310)651-4055 •

Kristi Marshall, Event Sales Manager 8162 Melrose Ave Hollywood, CA 90046 Call (323)917-4712 •

800 DEGREES HOLLYWOOD 800 Degrees is an authentic Neapolitan-style pizzeria founded by Corporate Executive Chef Anthony Carron. The eatery has set itself apart from its competitors with their delicious Old-World pizzas made with hand-stretched dough, premium-quality cheeses, produce and charcuterie. They serve topquality, gourmet wood-fired pizza with an Italian soul and American heart. Founded in 2012, 800 Degrees currently has multiple locations with one in the heart of Hollywood. Chef Carron strives to honor the heritage of Italian tradition, in which the integrity of ingredients is paramount. The 800 Degrees menu highlights fresh, local ingredients along with premium cured meats and flour imported from Italy. 800 Degrees utilizes specially-designed wood-fired stone hearth ovens that burn almond wood allowing temperatures to reach 800 degrees Fahrenheit, imparting a unique, subtle, smoky taste to the pizzas and everything else cooked in the pizza oven. 800 Degrees in Hollywood is now offering Italian style fresh rotisserie chicken to add to pizzas or salads or enjoy on its own with some delicious sides, so there is truly no better time to visit.

BECKER BOARDS Becker Boards is one of the largest privately-held billboard companies in Arizona. The company was founded by Mark Becker, a former real estate lawyer and developer. Shortly after its beginning, entrepreneur Joseph White joined the team. Over the last nine years, with development from the ground up, they’ve created an inventory in excess of two hundred static and digital billboards, wallscapes and supergraphic faces with many more in the pipeline. How did they do it? By being creative and flexible with their landlords, customers and municipalities. To accommodate the needs of their national advertisers, they’ve expanded from their start in Phoenix, into the Los Angeles, Miami and San Francisco markets, with several more in the works. Becker Boards dedication, professionalism and high-profile inventory has allowed them to establish relationships with major local and national advertising agencies. These efforts have paid off as reflected by their occupancy levels, which are well above industry standards. In addition to focusing only on high quality locations, they take extra measures to ensure that their signs are impactful.

Kevin Sammelman, Manager 1521 Vine St, Hollywood, CA 90028 Call (323)329-9656 •

Refer a New Member Business & Get $25 Off Your Membership 12 n

Erik Skoblar, Account Executive 7083 Hollywood Blvd., 1st Floor Los Angeles, CA 90028 Call (310)987-8609 •

MEMBER SPOTLIGHTS G4L RECORDS G4L Records is a Pop/Rock record label and music services company in Hollywood, the music capital of the world. They are a full-service record label with global sales and distribution, physical, digital and mobile operations, coupled with top level in-house agency marketing which includes corporate and small cap marketing expertise with digital and print media, and radio successfully launching and building brands. Musically, they are focused on developing new and progressive artists and hopefully bringing you, the fan, new music to love and experience. They are also a Syncs company which sources great music for creative projects, i.e., music licensing for film, tv, commercials, video games, and provide corporate opportunities for artist sponsorships. They support and sponsor local live music shows such as The Sunset Jam, the top weekly jam event on the Sunset Strip, and the Los Angeles College of Music.

ART DIMENSIONS INC. Art Dimensions Inc. (ADI) leases and sells fine contemporary art by wellknown and emerging artists. With over 90 exceptional artists on their roster, they deal with all media including painting, print, sculpture and photography. Leasing art is cost effective and can be done for shorter or longer time frames. ADI’s “lease to own” program offers individuals and businesses the opportunity and time to decide if the art they have chosen is the best option for their space. Art rental programs are available for residential and production use. About 60 percent of the lease fees apply towards the purchase of the art. ADI works with interior designers and set decorators to provide artwork for homes, offices, TV show sets, and film sets. Whether for a film set, or a corporate, or private space, Art Dimensions Inc. can help you create a distinguished environment with fine art while working with your budget.

Markus Muller-Stach, President 1626 N Wilcox Ave, Ste 423, Hollywood, CA 90028 Call (818)850-3453 •

Whitney Rosenson, President 13636 Ventura Blvd., #307, Sherman Oaks, CA 91423 Call (310)433-8934 •

THANK YOU TO RENEWING MEMBER BUSINESSES 33 Taps 7060 Hollywood, LLC Academy of Motion Picture Arts and Sciences Advance Building Protection Amanda Green American Commercial Equities Management, LLC American Musical and Dramatic Academy, The Ametron Audio / Video ANC Productions Arbonne International - Viviane Arlotto Indp. Consultant Assistance League of Los Angeles Associated Television International The Avenue Behavioral Health Services, Inc. Bell Sound Studios Blind Children’s Center Blvd Hotel & Suites Capitol Music Group Childhelp Inc. Chris Baumgart, Realtor, Coldwell Banker Del Monte CineSky Pictures, LLC Coldwell Banker / Hancock Park Diehl Communications Escape Hotel Hollywood Fairfax Insurance Services, Inc. Family Theater Productions The Fountain Theatre Gonzales Law Group, APC Handelman Consulting, Inc. The Hanover Company Hollywood Arts Council Hollywood Community Housing Corporation Hollywood Property Owners Alliance Hollywood Scooter & Bicycle Delivery Hollywood Wholesale Electric Hollywood-Los Feliz Kiwanis Club Hospital Association of Southern California

Hyleage Security Services Iron Mountain Entertainment Services Kings Education Korean Air LANAIR Group Laugh Factory The Loretta McNary Show Los Angeles City College Swap Meet McDonald’s Modern Parking, Inc. Motion Picture Association of America MRE Communications Museum of Broken Relationships Newport Landing $16 Whale Watching Plan Do See, Inc. Prime Time Hollywood Tours Providence Saint Joseph Medical Center RAD Financial & Insurance Solutions Inc. RaiseAChild.US Raleigh Studios Rao’s Hollywood Sandhouse Los Angeles Senior Star Power Productions Inc. Set and Flow Yoga Seventh-day Adventist Church Of Hollywood The Sign & Trophy Studio Starline Tours/TourCoach Charter Streetlights Suaya Properties Subway Hollywood Taglyan Cultural Complex TOURific Escapes Truman & Elliott LLP Universal Studios Japan Co., LTD UPS Store (# 3939) V for Vape Wood Partners n 13

MEMBER MEMBER SPOTLIGHTS SPOTLIGHT NEW MEMBER BUSINESSES OF THE HOLLYWOOD CHAMBER The Chamber of Commerce exists to be The Catalyst for business growth, The Convener for leaders and influencers, And the Champion for stronger communities.

Brand Birth, WACE Defining the Promise of the Chamber of Commerce in the 21st Century

Art Dimensions Inc. Whitney Rosenson 13636 Ventura Blvd. #307 Sherman Oaks, CA 91423 (310) 433-8934

Refer a New Member Business and Get $25 Off Your Membership

Becker Boards Erik Skoblar 7083 Hollywood Blvd. 1st Floor Los Angeles, CA 90028 (310) 987-8609

Hollywood Improv Kristi Marshall 8162 Melrose Ave. Hollywood, CA 90046 (323) 917-4712

BIBIBOP Asian Grill Betsy Wright 6333 Sunset Blvd. Hollywood, CA 90028 (323) 613-0888

KR8 Media, LLC Jessica Klara 4050 W. Harmon Ave Ste 1-2 Las Vegas, NV 89103 (702) 777-2111

Daisy Rock Guitars Tish Ciravolo 9772 Sunland Blvd. Shadow Hills, CA 91040 (818) 590-3846

Lionel Hahn Photography Lionel Hahn 12731 Pacific Ave., Apt. 6 Los Angeles, CA 90066 (310) 849-4565

DreamEast Pictures Phabey Wang 6464 Sunset Blvd., #570 Hollywood, CA 90028 (323) 316-2208 Emoji Donuts Nicholai Allen 1645 Cahuenga Blvd. Los Angeles, CA 90028 14 n

Lono Hollywood Austin Melrose 6611 Hollywood Blvd. Hollywood, CA 90028 (323) 848-4475 MissRogansEnterprises Corinne Rogan 2619 Wilshire Blvd., #718 Los Angeles, CA 90057 (213) 344-9133

National Wildlife Federation/SaveLACougars Tessa Charnofsky 11100 Wildlife Center Drive Reston, VA 20190 (323) 251-2243 The Rodriguez Law Group Ambrosio Rodriguez 626 Wilshire Blvd., Suite 460 Los Angeles, CA 90017 (213) 995-6767 SCAG Art Yoon 818 W. 7th St., 12th Floor Los Angeles, CA 90017 (213) 236-1840 Senator Anthony Portantino Anthony Portantino 116 East Broadway Ste. 204 Glendale, CA 91205 (818) 409-0400 SKGLA LLC Sam Kbushyan 5101 Santa Monica Blvd., Ste. 9B Hollywood, CA 90029 (323) 325-1199 Sonic James Donofrio 2260 Apollo Way Santa Rosa, CA 95407 (707) 522-1000 TFC Title Loans Daniel Joelson 3055 Wilshire Blvd., Ste. 300 Los Angeles, CA 90010 (888) 744-8953 Totally Rad Video Games Dmitriy Rad 1348 N. Orange Dr., Ste. 2 Los Angeles, CA 90028 (323) 336-0714

MEMBER MEMBER SPOTLIGHT SPOTLIGHTS SPOTLIGHT I RIDE LIKE A STAR I Ride Like A Star, located in the heart of Hollywood, offers tourists and locals alike a chance to explore the Hollywood attractions behind the wheel of an exotic sports car. I Ride Like A Star’s ultimate goal is to make you feel, live and drive like a star. They make that dream come true by offering a selection of unique products at an affordable price. Their mission is to bring an unforgettable and unique experience to you. Have you ever dreamed of driving a fast and high potential car? They make your dreams come true by offering a test-drive experience of the famous Ferrari California or the powerful Lamborghini Gallardo and the one and only Ferrari Limousine on the Hollywood Walk of Fame. The company received over 200 positive reviews on TripAdvisor, Yelp and Facebook as an outdoor activity. As the company continues to grow, their list of exotic and unique cars is getting longer. Over 30 luxury cars are available for daily rental and private events. I Ride Like A Star recently introduced a new project to the Los Angeles locals and visitors: a Ferrari 360 Modena custom-stretched into a limousine. This is the only Ferrari Limousine in the U.S, and there’s nothing like it anywhere in America! It’s a Ferrari 360 Modena that was converted into a stretched limousine. It combines the powerful engine of a Ferrari 360 Modena and the comfort and luxury you can expect from stretched limousine. This gorgeous limousine with a professional driver is also available for private tours and events. Anne Verdier, Owner 9663 Santa Monica Blvd, #1053, Beverly Hills, CA 90210 Call (424)200-1004 •

JMAVERICK STUDIOS JMaverick Studios has a proven track record of creating professional and engaging video content for a variety of brands and agencies. No longer relegated to broadcast television, the explosion of the Internet and mobile browsing on such properties as Facebook, Instagram, and YouTube have increased viewership and audience engagement in a way almost unimaginable. A healthy, vibrant social media presence is critical to a company’s image because it visually communicates what their brand represents and how they introduce themselves to customers. Besides being another avenue for marketing, social media channels facilitate customer engagement and enables interaction with brands that wouldn’t otherwise be possible. It’s one thing to follow what everyone else in your industry is doing, but originality is what keeps your audience interested and inspired to interact with your content. JMaverick Studios’ experience and technical expertise to produce eye-catching and entertaining video content is what keeps their clients happy and coming back for more. Jeremy Williams, Director, Founder 5052 Whitsett Ave Valley Village CA 91607 Call (888)435-5628 •

DAISY ROCK GUITARS Daisy Rock Guitars is the only girl guitar company in the world founded by Tish Ciravolo. While launching her company in 2000, Tish discovered four percent of the guitar playing community was female. She then proved the idea that if you build something ergonomically correct for a female - lighter in weight, smaller neck profile - more girls would learn how to play guitar. Because of DRG, the female guitar playing population in 2017 is currently at 30 percent. Tish Ciravolo founded Daisy Rock Girl Guitars in 2000, combining a lifelong passion for making music with a desire to level the playing field for dedicated and beginner female guitarists and bassists of all ages, creating guitars and basses specifically comfortable for females to play. With an idea stemming from her daughter’s drawing of a daisy, Tish launched a girl guitar company with the mission to help girls make music. The Daisy Rock Girl Guitar Company not only designs guitars with shapes and colors that would appeal to females, Tish also ensures music stores which sold the products were educated on the needs of female performers. Ciravolo’s dream and Daisy Rock Guitars ongoing mission is to “do whatever it takes to get more girls to learn how to play guitar.” Tish Ciravolo, President/Owner Call (818)590-3846 •

TOTALLY RAD VIDEO GAMES Totally Rad Video Games is a local family-owned game truck business in Los Angeles. They are neither a franchise, nor a chain. They understand the party needs of neighbors in the Los Angeles area. As parents, they realize the need for party entertainment that is convenient, easy to book, fun and affordable. Their video game theater combines all of that in a sleek, modern, state-of-the-art game truck. They bring to you the best birthday party or group event entertainment you’ve ever seen. Your complete satisfaction is their ultimate goal. They strive to provide the newest, cleanest, most exciting video game party, and they won’t rest until they’ve won your business...and your trust. Up to 29 people can play at the same time. Their huge mobile game theater brings 32-feet of luxurious gaming space, complete with Stadium-style seating, high ceilings, upgraded twin air conditioning units, laser and neon lighting, and kicking sound. They’ve got 15 gaming consoles from XBox One, PlayStation 4 and Nintendo Switch...they also bring a PlayStation VR Racing Simulator and two Oculus Rift VR Stations, complete with the Oculus Rift VR touch (hand) controllers! Their Game Coach runs the show while you relax! Your home stays clean while your guests party and game in a clean, safe, and fun environment! Totally Rad Video Games look forward to being your go-to party entertainment today, tomorrow and in the years to come. Dmitriy Rad, Owner Call (323)336-0714 • n 15


6255 Sunset Blvd, Ste 150 Hollywood, CA 90028 Main (323)469-8311 Representing Political & Legislative Action Creating A Strong Local Economy Networking & Promoting Businesses Promoting Hollywood Assisting the Community

Chamber Welcomes Members at November Mixer at LONO The Hollywood Chamber welcomed 11 new businesses at its November Business After Hours Mixer generously hosted by LONO Hollywood. The event kicked off with a ribbon cutting followed by an evening of networking at Hollywood’s new tiki bar & oasis. Chair Jeff Zarrinnam and J.J. Connaughton, Director of Membership Services welcomed these members: Erik Skoblar, Becker Boards; DJ Crash, Crash Entertainment; Frances Hayden, D'Alessio Law Group; Phabey Wang, DreamEast Pictures; Bill Dern, Emoji Donuts; Johnny Ko, IlPoongSoo LLC; Jeremy Williams, JMaverick Studios; Austin Melrose, LONO Hollywood; Corinne Rogan, MissRogansEnterprises; Ronald Sinclair, Star Cleaning System; Dmitriy Rad, Totally Rad Video Games.

Chamber Community Foundation Presents $19K in Grants to Hollywood Organizations

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The Hollywood Chamber of Commerce Community Foundation presented checks to nine local organizations in the form of grants. Chair Fariba Kalantari, DDS, presented checks in the total amount of $19K to the following organizations: Aviva Family & Children’s Services for support of their Digital Media Lab, Boys & Girls Club for their Music Program, Greenway Arts Alliance for their Arts Integration Residency Program at Greenway, Hollywood Arts Council for their Arts supplies for Art Program project SOAR, Hollywood Education & Literacy Project for their Educational materials, Hollywood Heritage in support of Miniatures Exhibit at Heritage Museum, Los Angeles Youth Network for their Shelter Program, New FilmmakersLA for their annual OnLocation LA Video Project, and Oasis of Hollywood for their Club Zion Scholarships.

Hollywood Business Advocate Nov/Dec 2017  
Hollywood Business Advocate Nov/Dec 2017  

In this issue of the Hollywood Business Advocate, we cover Hollywood Independent Studios and their bright future. In his column, President &...