April 2018 Grammy Edition

Page 22

Business

you don’t have to re-invent the administrative wheel every 6 months • Stretched too thin: There simply aren’t enough hours in the day to get everything done. But prioritizing is difficult because everything on the todo list is essential to growing your business.

Law of Attraction and Business Coach

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Jennifer Friebely, On Call Marketing s rewarding as owning a business can be—financially and personally—there is no doubt that it can also be a grind. Even the most motivated may have times when they’re unsure about their vision and purpose. The question is, when those days come, will you be ready for them? And what tools will you need to overcome the challenges you face? Unfortunately, neither Google nor a Forbes subscription will have the answers. Instead, the better approach may be to turn to a professional business consultant to show you the way.

Consider issues nearly every entrepreneur seems to face, at one time or another: • A/R shortfalls: Late-paying customers threaten your ability to make payroll

No matter what the particular challenge of the day is, in order to succeed, having a great team at your side is essential. But a great team is more than a staff, vendors and customers. It’s also having personal confidants you can turn to for vu through the tough times. Those who believe in you, understand your vision, and can help you see how to turn your dream into reality. I know how essential all this is, because I’ve been there myself. I’ve had 30 years of experience as an entrepreneur, a business strategist, and marketing and public relations professional. I’ve been a small business owner, and I’ve worked in large organizations with Fortune 500 clients.

• Vendor issues: Poor quality or unreliable delivery make it dif- I’ve watched how small alterations—a new location, a new ficult to fulfill contracts manager—can significantly affect • Hiring employees: It’s hard to a company. I’ve seen how more attract great staff, and it’s even dramatic changes, such as a new technology, can utterly transform more difficult to keep them an entire industry overnight. The • Infrastructure: You need work- companies that succeed, no matable calendaring, bookkeeping ter the change, are those that and other processes that make strategize and plan. The leaders sense now, but are scalable—so who succeed are those who are


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