Leeds Festival Style Guidelines

Leeds Festival Style Guidelines

Mission Statement A music, arts and culture festival that accomodates for all and inspires visitors to have the best experience whilst feeling safe, comfortable and joyous.

Logos Primary Logo The primary logo is the main logo to be used. When scaling a fixed ratio must be used (ratio 1.00:0.46 W:H).

Secondary Logo The secondary logo is the to be used when the primary logo does not suit the space. When scaling a fixed ratio must be used (ratio 1.00:0.15 W:H).

Leeds Festival

Submark Logo This logo is the ideal for social media. When scaling a fixed ratio must be used (ratio 1:1 W:H).

F L F L F L

P

RGB: 0, 0, 0 C:75 M:68 Y:67 K:90 HEX: #000000

o

rton Pin e t t k

RGB: 226, 111, 133 C:7 M:70 Y:31 K:0 HEX: #E26F85

RGB: 255, 255, 255 C:0 M:0 Y:0 K:0 HEX: #FFFFFF

ley Blu m a e Br

RGB: 115, 206, 229 C:50 M:0 Y:8 K:0 HEX: #73CEE5

R

y

beck Whi e k t e

khill Blac c k Be

W

Colour Palette nd u o

hay Re

d

RGB: 217, 32, 39 C:9 M:100 Y:100 K:1 HEX: #D92027

y Blue

y Orange e l t

rle u B

RGB: 240, 73, 45 C:0 M:87 Y:92 K:0 HEX: #F0492D

RGB: 8, 107, 181 C:90 M:57 Y:0 K:0 HEX: #086BB5

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Typography

Trade Gothic Next is the typeface to be used for the majority of text on both the website and the companion app, e.g. body text, important information and navigation buttons. When placing onto a background colour, use contrasting colours to ensure readbility.

Trade Gothic Next Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

LEEDS FESTIVAL

LEEDS LEEDS LEEDS LEEDS LEEDS

Light Light Italic Regular Italic

Bold Bold Italic Heavy Heavy Italic

Headline 1

Compressed Compressed Bold Compressed Heavy

80

Heavy Compressed

72

Heavy Compressed

60

Bold Compressed

Headline 4

48

Compressed

Headline 5

36

Compressed

Body Text Medium

18

Regular

Body Text Medium 2

16

Regular

Body Text Small

12

Regular

Buttons

18

Bold

Headline 2 Headline 3

Typography

StrenuousBL-Regular is the typeface to use when you have something big to say, e.g. headings, social media and buttons.

When placing onto a background colour, use contrasting colours to ensure readbility.

StrenuousBlRegular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Light Light Italic Regular Italic Bold Bold Italic

3D Black Black Italic Heavy Heavy Italic

LEEDS LEEDS Headline 1 LEEDS Headline 2 LEEDS LEEDS Headline 3 Headline 4 FESTIVAL LEEDS 0123456789

72

Black

60

Black

52

Light

36

3D

Headline 5

24

Regular

Buttons

18

Black

Illustrations

The illustrated clouds are used within the logo and can be used to display the brand identity throughout all things Leeds Festival.

Call to Actions

Call to actions should always have rounded corners and a contrasting dropshadow while hovering. Once a call to action has been clicked on, the colour must be changed so the user knows the option that has been selected. Button labels are to be placed centrally on all buttons.

Website Buttons

300 px

372 px 71 px

Buy Tickets

Weekend

Buy Tickets

85 px

Buy Tickets

Weekend

Buy Tickets

Companion App Buttons 300 px SIGN IN

SIGN IN

DON’T HAVE A TICKET?

FAQ

110 px

FAQ

122 px

Layout Structures Website 12 x 8 Grid

Gutter 20 px

Companion App 2 x 4 Grid

Gutter and margin 20 px

Artist Imagery

Artist imagery on the website and app should be either black and white, have an orange tone or have a blue tone. This will ensure that all artist imagery is in keeping with Leeds Festival’s brand identity.

Social Media

Social media posts about artists should follow the below template and include information on times, dates and stages. They should also include the submark logo in the relevant colourway.