Brand Guidelines for Art Direction Module

Brand Guidelines 2024

Our Voice

We are bringing people together and promoting the notion that everyone’s time is worth the same. We should convey this message through our tone.

Be warm, welcoming and inclusive.

Logos Primary Logo

Secondary Logo

Favicon Logo

Logo Colour

What not to do Hull and East Riding

Don’t stretch, squash or twist the logo.

Don’t reduce the opacity of the logo.

Don’t place the logo on a busy image leading to difficult visibility.

Don’t adjust the layout of the logo.

Clear Space

Illustrations

Typography

When using any of the below always consider users ability to read text and ensure clear readability. The size options are only a suggestion, where necessary these can be bigger or smaller.

Tomarik - Brush ABCDEFGHIJKLMNOPQRSTUVWXYZ

Londrina Solid - Black AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz Tomarik - Poster AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz Abel - Regular AaBbCcDdEeFfGgHhIiJjLlKkMmNnooPpQqRrSsTtUuVvWwXxYyZz

Headings Tomarik - Brush Size - 24/36/48pt Subheadings Londrina Solid - Black Size - 30/32pt Body Text - Signage/Posters Tomarik - Poster Size - 30/32pt Body Text Abel - Regular Size - 16/20pt

Colour

Primary Colours Hex #79A6D8

Hex #272727

Hex #E283B6

RGB 121, 166, 216

RGB 39, 39, 39

RGB 226, 131, 182

HSB 212, 44%, 85%

HSB 0, 0%, 15%

HSB 328, 42%, 89%

CMYK 52, 25, 0, 0

CMYK 71, 65, 64, 69

CMYK 7, 60, 0, 0

Hex #FFFFFF RGB 255, 255, 255

HSB 0, 0%, 100% CMYK 0, 0, 0, 0

Secondary Colours

Hex #E5E521

Hex #3E60AC

Hex #62BC48

RGB 229, 229, 33

RGB 62, 96, 172

RGB 98, 188, 72

HSB 60, 86%, 90%

HSB 221, 64%, 67%

HSB 107, 62%, 74%

CMYK 14, 0, 97, 0

CMYK 84, 68, 0, 0

CMYK 65, 0, 98, 0