Brand Guidelines for Art Direction Module

Page 1


Our Voice

We are bringing people together and promoting the notion that everyone’s time is worth the same. We should convey this message through our tone.

Be warm, welcoming and inclusive.

Logos Primary Logo

Secondary Logo

Favicon Logo

Logo Colour

What not to do

Don’t stretch, squash or twist the logo.

Don’t reduce the opacity of the logo.

Don’t adjust the layout of the logo.

Don’t place the logo on a busy image leading to difficult visibility.

Hull and Eas t Riding

Clear Space

Illustrations

Typography

When using any of the below always consider users ability to read text and ensure clear readability. The size options are only a suggestion, where necessary these can be bigger or smaller.

Tomarik - Brush

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Londrina Solid - Black

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Tomarik - Poster

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Abel - Regular

AaBbCcDdEeFfGgHhIiJjLlKkMmNnooPpQqRrSsTtUuVvWwXxYyZz

Headings

Tomarik - Brush Size - 24/36/48pt

Subheadings

Londrina Solid - Black

Size - 30/32pt

Body Text - Signage/Posters

Tomarik - Poster

Size - 30/32pt

Body Text Abel - Regular Size - 16/20pt

Colour Primary Colours

Secondary Colours

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.