Marketing Guidelines for Art Direction Module

Marketing Guidelines 2024

Aim

Our aim is to connect with new TimeBank members, collaborators and partners. We will do this by sharing our mission through having a fun, interactive social media presence and cohesive brand assets to take to events and for advertising.

Brand Elements

Event Kit:

Social Media Instagram Templates/Filter

These templates are available on Canva for you to edit. When sharing on Instagram include high quality visual content like pictures and videos. Always encourage TimeBankers to share their TimeBank experiences using the #mytimebank

Facebook Facebook content is more about telling a story, pictures and videos are still helpful in standing out but it is helpful to right a bit about what the picture or video is. You can still encourage TimeBankers to share their TimeBank experiences using the #mytimebank but it isn’t as important on Facebook.

Youtube Templates For YouTube a simple Title using Tomarik Brush and the secondary logo (in the matching colour) placed on an interesting thumbnail from the video will keep the channel looking cohesive.

MailChimp Templates Newsletters

Prompts for content is included in the templates. But if you are struggling here are some useful pointers: - Is there any news about TimeBank this week? A big uplift in TimeBank members, an exciting event taking place to spotlight, a new organisation working in partner with TimeBank?

- Is there any news about other TimeBanks across the UK that may be helpful to Hull and East Riding?

- All new upcoming events are important to include to ensure people attend.

- Testimonials and case studies of current TimeBank members and groups that have formed through TimeBank.