Displays, sustainability and Douwe
Egberts
The Dutch drink an average of 4.1 cups of coffee every day. And for more than 260 years now, Douwe Egberts has symbolised that delicious cup of coffee. Over the years, the company, with its origins in the Dutch province of Friesland, has often emphasised how its coffee creates connections. The new campaign ‘Feel at home with your Douwe Egberts coffee’ once again focuses on solidarity. Complete with a Holbox-designed display in the shape of a tiny house where the doormat welcomes you and the door is always open for coffee and a chat. Wanting to set the right example, Anouk Hol invited Carmen Schuitvlot, a shopper marketing activation specialist at Jacobs Douwe Egberts, for a meeting. With coffee and a piece of Limburg flan, of course.
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enerations of coffee drinkers grew up with Douwe Egberts’ well-known Aroma Rood label. This range has expanded considerably over the years, from coffee cups to instant coffee. But did you know that the company has many more well-known brands under its wing? Examples include L’Or, Senseo, Kanis&Gunnik, and Pickwick, of course. With an extensive brand portfolio like that, there’s something to do all year round. “Every year, we have a nice full shop floor activation calendar, where various campaigns are converted and immediately catch the eye of the shopper. Holbox helps
