The story of a happy frog

The Holbox frog, which frequently appears in our visual expressions, has been an integrated part of the corporate identity for years. Our frog was born in 1975, a time when we were looking for a logo that would be synonymous with an active, sustainable and colourful approach. And so the idea arose to use a frog as a logo. Versatile, mobile and green, just like the company. But time hasn’t stood still and Holbox has grown into an innovative and creative display producer with a strong international character. And the Holbox frog? It’s still at our side and symbolises the ins and outs of our family business more than ever before. The frog undergoes a transformation: from frogspawn to tadpole to a beautiful, adult frog. Just like the route travelled by a display: from the first sketch to a blank model to the tangible and colourful product. And the pace at which the frog evolves can be compared with the speed of our efficient production process.

Today, our frog has a modern origami-style appearance, perfectly matching the way the sustainable developments at Holbox unfold. From product to production process, everything is viewed from green eyes. As green as the colour of our frog. 