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Displays Daily | Leitz makes a conscious choice
taking care of tomorrow
Leitz, part of Acco Brands, has a long history when it comes to sustainability. With their products and processes, they ensure they have as little impact on the environment as possible. This has resulted in certificates, including the Blue Angel certificate, the ISO 14001 certification and the Forest Stewardship Council certificate. Completely in line with this, Leitz has launched various product ranges in which sustainability plays the leading role.
One of these environmentally friendly ranges is ‘Leitz Recycle’. Products that are climate neutral, 100% recyclable and are made from a high percentage of recycled materials. This range has been around since 2010, but was revamped at the beginning of this year and expanded with a few new products. All the more reason to draw attention to this range on the shop floor. To extend the environmentally friendly aspect and make it visible to customers, it has been decided to use displays with environmentally friendly material. Holbox has been instrumental in this by introducing grass paper. The perfect choice because eventually, several ranges will be equipped with a grass paper display.
The design of the display is powerful, yet quite simple, so the sustainable character is well reflected and the products attract attention. By using the Sustainability ID, the consumer can consult the origin of the display by means of a QR code.
