The foresightedness of futurologist Jempi Moens Trend watcher Jean-Pierre ‘Jempi’ Moens sees what we will see in the future. In 2016, he already had a foresight of our industry. Time to see if his predictions have come true. And to discover what awaits us in the coming years. Anouk Hol speaks to Jempi again.
“Jempi, the last time we spoke, you said consumers would increasingly move from shopper to “enjoyer”. You were right about that. What has driven this development?” “The enjoyer attaches more and more value to an experience. Consumers want a total experience and are willing to pay more at a business owner with a passion for the product. In the coming years, this will increasingly shift to hybrid enjoyer. By this, I mean that the experience between online and offline is enhanced. Consumers in physical stores will increasingly be actively involved in the online range. Many stores are already responding to this. Bever, for example. Their staff is trained for this new type of consumer and has enormous product knowledge. In store, consumers receive assistance to make a choice. If the hiking boots of my choice are no longer available in my size, the employee orders them online and has them delivered to my front door. So in effect, I’m shopping online, but I still benefit from personal service.”
22 | Holbox - Instore magazine #10
