Discovering and satisfyi ng consumer needs ofHologram Technology
By Mapunda Gasper & Ivan Rodrigo
Holography-Hologram technology involves creating3D images that appear to be floatingin mid-air. Consumers can view these images from different angles, giving the impression that they have depth and dimensionality. Creatinga hologram typically involves recordinga laser interference pattern on a photosensitive material, such as film or glass. When this pattern is illuminated with a laser beam, it recreates the original object, or scene, as a 3D image.
Executive Summary
Hologram technology is an innovative and effective way to promote businesses and products or services. Hologram technology can create eyecatchingdisplays and exhibits at trade shows and exhibitions. Holographic displays can showcase products, demonstrate features, and provide immersive experiences that engage potentialcustomers.
This technology can create memorable product launch events that grab the attention of the media and potential customers. For example, a company could use hologram technology to create a virtual product demonstration that showcases the features and benefits of a new product.
Executive Summary
Hologram technology can create eyecatching social media posts that stand out from traditional posts. For example, a company could use hologram technology to create a 3D product demonstration or a virtual tour of their store, which can be shared on social media platforms.
Hologram technology to students can provide enhanced learning experiences, innovative research opportunities, career prospects, and collaboration possibilities, making it an important technology for the modern-day student.
EDUCATION & RESEARCH
Why
ENTARTAINMENT
TELECONFERENCING
ENHENCED LEARNING
BRAND PROMOTION
businesses and customers need it
Why businesses and customers need it
Frequency-Matrix shows that highest priority for our respondents is high qualityresolution image as it relates to brand promotion of various firms.ie in entertainmentindustry.
Customers appear to be sensitive to price changes as they desire to expand their saving capacity.
Customers reallocatethis savings into another profitableinvestment.
Why
• Means end analysis map show that as businesses go digital, individuals rely on social media to find purchasing-information.
• Customers are becoming more interested in this hologram technology since it can help them gain more followers and likes for their services and products after they post, therefore this resulting in more sales.
business and customers need it
• 27 people
• Average Age 28.79
quadrant Analysis
Survey Demographics
• 14 male, 13 female
• 16 have thought about using holographic services
Price
• Survey demographics:
• 25 randomly chosen individuals, aged from under 18 to the maximum 54 years old.
• Results:
• The mean price survey respondents would be willing to pay was $899.48. We set the price to be $899.99, which was still within the standard deviation of $501.65.
• Range:
• The lowest willing price was $100.00 and the highest was $2000.00.
Market Segmentation Age
• income
Market Segmentation Survey
Prospective customerreactionto product
Product Competitiveness and Brand Positioning
To ensure product competitiveness, it is important that the hologram serviceoffers exceptional features and can meet market standards. Providing features that allow integration of the hologram servicein educational requirements, business dealings, and presentation works can be a great initial step. Concurrently, the hologram servicecan also provide a free trial at the start to make the product offering more competitive. It will allow customers and potential users to try new service features and determine how the product is better than other options. Similarly, differentiating the product based on distinguishing features is important as well such crystal clear clarity and life-like hologram projections.
Most hologram services currently target the premium or high-paying business market. To ensure that the current hologram servicecan gain greater market share and become famous amongst users, the approach would be to position it for the general market. Instead of premium customers, anyone who wishes to use the service could purchase and apply for it. Value-based positioning here would offer premium quality to the general customer who can afford the product easily and enjoy its benefits without being too restricted by the price factor.
References
• ckerman, Daniel. “Using Artificial Intelligence to Generate 3D Holograms in Real-Time.” MIT News | Massachusetts Institute of Technology, MIT News Office, 2021, https://news.mit.edu/2021/3d-holograms-vr-0310.
• “Global Holograms Market – Industry Trends and Forecast to 2028.” Data Bridge Market Research, 2021, https://www.databridgemarketresearch.com/reports/global-holograms-market.
• “RF Wireless World.” Advantages of 3D Hologram | Disadvantages of 3D Hologram, 2023, https://www.rfwireless-world.com/Terminology/Advantagesand-Disadvantages-of-3D-Hologram.html.
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