If luxury could be defined by a single color, it would be yellow. For the House of Bijan it is the ultimate contemporary expression of sophistication. For over four decades House of Bijan, has been successfully creating the most exclusive and expensive menswear in the world. Wearable Art― as one would fittingly say, with its extensive collection of ultra-luxurious men’s apparel, crocodile travel accessories, diamond encrusted watches, and limited-edition car collaborations with Bugatti and Rolls Royce. Revered amongst millionaires, media moguls, presidents and royalty for its exclusivity, sophistication, and timeless elegance. House of Bijan has dressed renowned names like Tom Cruise, Ronald Reagan, Bill Gates, Oscar de la Renta, and Prince William of Whales amongst many.
bright-yellow ‘appointment only’ boutique on Rodeo Drive in Beverly Hills with its grandiose 16-foot-high door at the entrance, striking chandelier made of Bijan perfume bottles, and bold colorful vignettes artfully displayed― evoking a sense of status. The Bijan and Wynn partnership owes much to Nicolas Bijan’s fresh thinking about growing the brand as it sets forth into a new era celebrating its legacy and opening its doors for the first time in forty years to the public. In our exclusive interview, Nicolas Bijan shares with us the brands vision as he expands his reach to the tourist capital of the world. Here is what he had to say.
“The world said to conform, the world said to settle for less, the world said to compromise, and no one would know— so I made my own world.”
Nicolas Bijan, the forward-thinking son of the late House of Bijan founder Bijan Pakzad, has set forth to carry on his father’s legacy bringing its luxury heritage to its new location inside the Wynn Las Vegas. The stunning new location mimics its flagship
Q: How does it feel to carry on your father’s legacy? It’s a big honor to be able to continue such a beautiful Bijan Pakzad legacy and still work with same team that has been part of the Bijan brand for the last 30 years. We have such a beautiful brand that is a result of 43 years of hard work on behalf of so many people especially my father. All of us at the House of Bijan are working very hard to take something that was already excellent and make it even better.
Photo credit Peter Christiansen Valli
July/August 2018
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