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MADE WITH PASSION AND KNOWLEDGE

BY HAIRDRESSERS FOR HAIRDRESSERS

TECHNOLOGY MEETS BEAUTY

2021

TOOL C A T A LO G U E


BEAUTY

TOOL CATALOGUE

CONTENTS

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Electric appliances . . . . . . . . . . . . . . . . . . . . . Brushes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hair products . . . . . . . . . . . . . . . . . . . . . . . . . Scissors.. . . . . . . . . . . . . . . . . . . . . . . . . . . . Accessories . . . . . . . . . . . . . . . . . . . . . . . . . . Workshops.. . . . . . . . . . . . . . . . . . . . . . . . . .

page 40 page 54 page 64 page 80 page 102 page 106


SOME THINGS NEVER CHANGE We can´t predict what 2021 will bring. But with over 30 years of experience in high-level hairdressing, styling and tools in a class of their own we can promise you one thing: Well cared for, healthy and beautiful hair will always be on the agenda – now and in many years ahead. So the combination of exquisite craftmanship, creativity and innovative technology are more important than ever. In other words: The future is in your hands, literally, when you help your customers becoming the very best version of themselves. And you´re in good hands with us when we help you lift your ideas and skills to new heights with thoroughly tested and exclusive products. We know very well that a new year and new ideas go hand in hand with new inventions. So we put all our knowledge, curiousity and time into finding and refining the newest technology so you can create beautiful magic in your salon with our unique tools. In this year´s catalogue for instance you can meet new, updated versions of our fabulous stylingiron Rod VS9 and our new lightweight blow dryer XS Dryer. Just turn up your expectations. We do that ourselves all the time – that´s why we´re constantly developing our tools in close cooperation with leading hairdressers and stylists. In 2021 we will boost our series of hairproducts with two new additions that blow life and volume into all hairtypes: Maximize Spray and Volume Mousse. We will launch a brand new ”Dandruff” shampoo and many more exciting news will follow. If you have any questions regarding the products or if you wish to know more, you´re always more than welcome to contact us. Enjoy our HH Simonsen 2021 Tool catalogue.

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MEETS

TOOL CATALOGUE


TOOL CATALOGUE

BEAUTY MEETS SCIENCE At HH Simonsen, we’re constantly working on taking hair styling to the next level. Not only by innovating and developing new products - but also by continuing to refine our existing range, making sure everything is updated to match the leading technological advancements. During the last few months, we’ve worked on making our range of styling tools even greater, stronger and better for your hair - and we’re happy to share the updates with you.

EXPLORE THE PROPERTIES OF EACH ELEMENT IN THE COATING HERE:

[ Ceramic plates: Ensures a long life and hardness ] [ Tourmaline: Generates negative ions that combat frizz and seal in the moisture ] [ Teflon: Makes for a soft slide through the hair so that no product builds up ]

[ Natural oils: Makes it easy for the hair to slide through and maintains the hair's natural moisture level ]

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[ Titanium: Gives a hard surface - you get more than 250.000 pulls through the hair without any damage to the plate ]


TOOL CATALOGUE

TECHNOLOGY CHIP BS84C

NEW CUSTOM-BUILT TECHNOLOGY CHIP From now on all our tools will feature a custom-build chip (BS84C) designed specifically for fast and easy temperature reactions - giving heat-adjustment a whole new dimension. The chip reacts to the slightest touch of your finger on the temperature panel and monitors the temperature several hundred times per second - making temperature-adjustments faster than you can blink. Finally, our Watchdog timer ensures that any tool is turned to sleep mode after 60 minutes - just in case.

NEW ALUMINUM PLATE AND COATING Another updated feature is the coating of our plates that now feature triple powder coating with ceramic, titanium, Teflon, natural oils and tourmaline. The plates are baked between each coating - giving an extra hardness and smoothness to the plates - all to ensure maximum smooth less friction and less damage to the hair, no matter the temperature. Not stopping at that, we’ve also updated the aluminum base, to create as durable a product as possible.

3 COATINGS

IONIC BONDING TECHNOLOGY

'IONIC BONDING' TECHNOLOGY Our Ionic Bonding Technology is what makes hair drying with a HH Simonsen hairdryer unique. When drying your hair the airstream from the hairdryer carries ions that interact with the surface of your hair. In short, negative ions remove charge and positive ions add it - and it all affects health of your hair. Our Ionic Bonding Technology makes negative and positive ions bind together to create a protective layer over the hair, that neutralizes static electricity leaving the hair healthy, smooth and shiny.

UPDATED HEAT SENSORS All of our electric tools feature our unique HH Simonsen Heat Zone-technology, that constantly measures the temperature of the tools surface. This information is sent to a built-in microcomputer, that automatically fine-tunes the temperature - making sure the temperature is always exactly what it’s set to - to protect your hair from heat damage. You can also enjoy an even better experience, as our tools also feature updates heat sensors, that makes temperature adjustments quicker and your hair quality better. PAGE 5

MATTE SURFACE

NEW MATTE SURFACE Many of our styling tools will feature a new matte surface that has eliminated the use of shiny varnish to lessen the strain on our environment. The surface is developed in with leading technological research and consists of three coatings that gives our tools the highest possible durability, while also allowing the hair to glide through the straightener easily and without friction. This way our tools are always the best choice - both for your hair and for our world.


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Keep an eye out for this little mark that highlights more of our sustainability-initiatives throughout the catalogue.

GREEN

WE ARE GOING

TOOL CATALOGUE


TOOL CATALOGUE

GREAT HAIR WITH A GOOD CONSCCIOUSNESS Sustainability and social responsibility are continuously becoming more and more important - in all aspects of our lives. Also, when it comes to the products we wash and style our hair with. At HH Simonsen we believe that you should have beautiful hair - with a good and green consciousness. That’s why sustainability is an integral part of our business. We have a natural responsibility to think and act in sustainable ways and make choices that are socially responsible - both in a local and in an global perspective. In the production of our products we only collaborate with companies that take active responsibility to impact the environment as little as possible. And we of course both expect and check that all our partners around the world respect human rights and offer their workers good working conditions. We strive to think and act as green as possible. For exam-

ple, by reducing the use of materials that are harmful to the environment - which is why all our bags are now sustainable, poison free and biodegradable. One of our latest initiatives has been to remove a layer of varnish and color pigments on the surface of many of our styling tools. Instead they now feature a beautiful, matte finish, which was already part of the existing design. A choice that doesn’t just save the environment in the production of these tools but will also benefit when the tool - many years from now - is sent to recycling. And we’re continuing like this. To develop and work to make our products and our production more and more green. Which is why the catalogue you’re reading right now is also printed on paper that has the Nordic Eco-label and is FSCcertified - naturally.


TOOL CATALOGUE

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HH Simonsen has existed since 2003 when three hairdressers and friends founded the company. With a solid foundation in the mulch of southwestern Jutland, we now deliver professional styling tools, hair products, brushes and much more

Lisbet Simonsen, hairdresser, stylist and co-owner Hans Schmidt, hairdresser CEO and co-owner

Stig Jensen, CFO and co-owner

Claus Nissen, hairdresser, stylist and co-owner

HAVE YOU MET HH SIMONSEN?

to salons and stylists as well as private customers. Our big passion for the art of hairdressing means that we’re still working in the field, as well as teaching both in Denmark and internationally.


TOOL CATALOGUE

WE’RE STILL HERE

A lot can happen in 18 years. Just imagine what’s happened in your own life since 2003. A lot has changed in the world, in the hairdressing industry and in our little company since HH Simonsen was founded. But luckily there are also things that have roots so deep they stay in place no matter which way the wind blows. HH Simonsen is 100% privately owned and is still run by the three friends who founded the company. “HH Simonsen is our shared dream, and I can’t even imagine that we wouldn’t continue. We’re not even close to being done yet,” tells Claus Nissen, who, together with Lisbet Simonsen and Hans Schmidt founded the company. Since then, the three have added Stig Jensen to the group of owners. According to Claus Nissen the fact that the three founders are still part of the company, also means something in regard to their way of doing business. He believes that there is an even bigger focus on being a responsible and loyal business partner now when the company’s reputation is so closely connected to oneself.

PURE PASSION FOR THE CRAFT

You can’t take the hairdresser out of the hairdresser. At least both Claus Nissen and Lisbet Simonsen are still practicing, and at a level where they are both taking part in shows and educating all over the world. Not only because it’s hard for them to keep their hands off the scissors and curling irons, but also because the ambition has always been to heighten the level in the industry. And the best way to do so is by staying up to date, by being at eye level with colleagues in salons all over the country and by sharing your skills. This also means that teaching and educating is an important part of HH Simonsen’s portfolio. When it comes to educating Claus Nissens primary focus is on cutting hair and on a series of scissors that HH Simonsen has created in collaboration with the established producer Excellent Edges. Lisbet Simonsen has the overall responsibility for styling and for HH Simonsens wide range of electric styling tools.

“Teaching and educating is an important part of HH Simonsen”

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[ Claus Nissen, hairdresser, stylist and co-owner ]


TOOL CATALOGUE

SIZE DOESN’T MATTER [ XS DRYER ]

A hairdryer isn’t just a hairdryer. It might have been like that once - a machine that simply blew warm air out to get bone-dry hair in seconds. But bone-dry hair is neither beautiful nor healthy. Today the story is completely different, and your hairdryer is the first step to perfect hair, after you’ve stepped out of the shower. This is why all our hairdryers are created to dry the hair as gently as possible - for example by having several temperature settings that ensure, that the hair isn’t dried at too hight a heat, just like our unique ion-bonding technology lessens static electricity, leaving the hair beautiful, shiny and voluminous rather than wild and frizzy. Every time we develop new products, we ask ourselves: How can we make the better? Well, better can mean many things - should it be stronger, milder, more ergonomic? Bigger or smaller? For our newest hairdryer the brief was: smaller, but not any less strong. And that is what is became - because our XS Dryer might be small, but it is one of the strongest dryers we have. We’ve managed to fit a 2000-watt motor into a dryer at just 430 grams - and have at the same time designed every detail to perfection - from the ergonomic shape to the sound of the dryer. The special designed aerodynamic wings ensure a strong airflow and our ionic bonding technology gives a quick drying time - and a frizz-free and shiny result.

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And the size is just too cute - it fits perfectly on the bathroom-shelf and is small enough to take with you in your bag, to the gym, on a weekend getaway or in your suitcase for vacation. XS Dryer is your little helper that gives you salonlevel hair in seconds.


TOOL CATALOGUE

[ Heatsensors maintain correct temperature ]

[ Noiseless propeller design ]

[ Wonder Brush ]

[ Powerful 2000 W motor ]

Actual proportions in size between blow dryer and brush

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[ Only 430 grams ]


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[ XS Dryer ]

TOOL CATALOGUE


TOOL CATALOGUE

NEW IONIC BONDING TECHNOLOGY

Negatively charged ions reduce the size of the waterdrops. This increases the absorption into the hairsacks and gives the hair volume and shine while at the same time reducing the risk of frizzle.

STEP

3

Smaller watermolecules make the hair absorp the water more quickly and dry much faster

STEP

2

This also adds moisture to the hairsack for nourishing and smoothing effect.

4

STEP

STEP

1

A smooth surface reflects more light which gives the hair that shining look.

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IONIC BONDING TECHNOLOGY: One of the things that make our new XS Dryer special, is its Ionic Bonding Technology. It may sound complicated - but the results of drying with ionic bonding will have you convinced in no time. When drying your hair, the airstream from the hairdryer carries ions that interact with the surface of your hair. In short, negative ions remove charge and positive ions add it - and it all affects the frizziness, smoothness and shine of your hair. With ionic bonding technology, the negative and positive ions bind together to form protective ions that lay over the hair as a finely meshed net of ions. When the ions are bonded, they work to neutralize static electricity in the hair, and generates an ionic balance that protects the hair and leaves it silky smooth. To say it in hair-language: ionic bonding technology makes your hairdryer a technical wonder, that gives you smooth, shiny and healthy hair - every time you use it.


TOOL CATALOGUE

University of Southern Denmark x HH Simonsen When we founded HH Simonsen we set ourselves an ambition: To develop a line of professional electrical appliances which follow the trends in the hairdressing business and come at a good price. It has been a challenge because we never waiver in setting very high demands to the functionality, durability and safety of our products – all at the same time. But we must admit that we are really pleased with the results we have achieved – pleased and rather proud. We work closely together with the University of Southern Denmark (SDU) to create the electric appliances of the future on our market.

"By using the researchbased knowledge of SDU we develop our products from the newest innovation."

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Thus SDU is a valuable parthner for us in our efforts to optimize our products and innovate new functions and achieve the highest degree of userfriendliness for our customers – now and in the future”


TOOL CATALOGUE

WHITE PEARL

LIMITED EDITION We have taken our inspiration from nature´s finest materials for the look of True Divinity. True Divinity creates both ruler straight locks and soft curls – so let the shining ”pearl” give you good energy – and great hairdays.

[ Triplecoated cheramic surfaces with teflon, oils and turmaline ]

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[ TRUE DIVINITY MK2 ]

[ Touch-temperature settings 160 - 230° C ]


TOOL CATALOGUE

EASY BREEZY [ ROD VS9 ]

Nothing spells summer more than days on the beach – which makes soft, beautiful ”beach-waves” a summer-must-have in hair of any length. Easy waves that fall perfectly and are informal and effortless. Get that look in a just a few seconds with our VS9. Its S-shaped design gives you soft, wavy curls while protecting your hair at the same time – so it´s silky soft and shining.

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Soft, wavy curls that make you think of summer and beach life are a timeless look. The curls must be defined but still look informal and natural – and it´s exactly those curls that Rod VS9 is perfect for. Rod VS9 is slim and easy to use – and made to protect the fine, Scandinavian hair while being curled. Curl seperate sections of the hair or go all-in and curl all over the head. Rod VS9 ensures you the perfect ”beah-curls” every single time.

[ Close-up ]


TOOL CATALOGUE

NEW MATTE SURFACE

HELLO MATTE EXPERIENCE OUR MOST POPULAR TOOLS IN A BRAND NEW LOOK! Rethink and refine. That´s what we have done with our design. And now we can offer a line of our styling tools in an exclusive matte version. The surfaces have been developed with leading technological research and consist of three coatings which give our tools the best durability while at the same time letting the hair glide easily and so smoothly over and through both the curling irons and the straighteners.

In that way our new styling tools is the perfect choice – for you and for the environment.

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[ INFINITY STYLER ]

In the designprocess behind the new surfaces we have also left out using shiny lacquer to minimize the environmental impact.


TOOL CATALOGUE

STORIES OF PERFECTION As a hairdresser, you strive for perfection – every day, every time. To create perfect results, you need the right tools. And the most important tools are your scissors. We develop our scissors in close collaboration with the renowned scissor brand Excellent Edges. And they really make a difference. Just ask the experts.

Chris Mattick

“Worth more than money” I’ve been in the hair industry for about 20 years now, and since 2014 I’ve used only Excellent Edges scissors. I use eight pairs of scissors these days, depending on the job. I own and use the Sting Ray and the Barracuda in my barbershop, and in my unisex salon ‘the loft’ I cut with the Mantaray, the Viper, the Fuji, the Crocodile, and the Marlin. My favourites are the Fuji because of its versatility and this very special tip russel made for me – and the Crocodile for its softness and mean looks. I take care of my scissors at least once a week, but I would like to do it more often – they are totally worth the money and I would never trade them for anything. They’ve become an extension of my hand, and they are actually worth more than money – they are what I make my living out of!

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Chris Mattick, founder and owner of Chris Mattick ‘the loft’, ‘the ol'günzburg barbershop’ and the Chris Mattick Academy in southern Germany.


TOOL CATALOGUE

Shawn Collins

“This is genius“ I’ve been doing hair for 12 years and have used Excellent Edges scissors for the last five years. I have six different pairs of scissors and have chosen the Fish Kit range with the Marlin, the Sting Ray, the Crocodile and the Barracuda as the diversity in this kit is mind blowing. I’m able to cut a true blunt line and travel to the opposite end of the spectrum and create true texture movement. The Crocodile is a favourite. It looks so aggressive but it’s a beautiful soft texturizing beast! And the Sting Ray is a barber’s best friend. It has the ability to give a brilliant line, point cut, and scissor over comb. I take care of my scissors daily and they are absolutely value for money. The education that bundles in with your investment quadrupled my investment.

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Shawn Collins, Shawn Collins Hair/The Salon, USA


TOOL CATALOGUE

Tiffani Hull

“The only tools you need” I’ve been doing hair for 19 years and I have used many scissors, but after switching to Excellent Edges six years ago, I will not work with anything else! When I started using them instead of all-­­ purpose scissors, not only did I see an improvement in my haircuts – the grow out was also much smoother. It’s like my haircuts were lasting longer. I have seven pairs of Excellent Edges scissors: The blunt cutting Mantaray, the sculpting Marlin, pointing and chipping Viper and Hawk, Crocodile and Barracuda for texturing and thinning, and Sting Ray for barbering. Each has its own job and it’s hard for me to pick a favourite. I honestly do not believe that I could do the same haircut using just one pair of scissors. But if I had to choose, I would say the Mantaray and the Barracuda.

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Tiffani Hull, hairdresser at V'Las Salon & Spa in Tulsa, Oklahoma.

My Excellent Edges scissors are an investment in my career. So, I care for them daily, wiping them down after each haircut and using my chamois to clean the blades as well as oiling the scissors. The biggest advantage of using Excellent Edges is that each pair of scissors have their own unique blade and angled edge to do an exact technique for cutting the hair. This allows me to do my cuts more efficiently and also to customize my haircuts to what each guest desires. Efficiency is time and time is money!


TOOL CATALOGUE

Robert Palma

“They make my job easier” I’ve been a hairdresser for 23 years and for the last 10 years I’ve been working with Excellent Edges scissors. I have 10 pairs – and I use a pair of scissors for each cut and each technique because I know 100% that I will achieve a given haircut. The Excellent Edges scissors are handmade from the best and most durable Japanese steel and they come with great service. Mantaray is one of my favourites because I like blunt cuts, and I love that Fuji Royal Blue gives me a lot of room for maneuver when cutting. Picking the right scissors is an individual choice, but I propose Sting Ray and Barracuda for a start, as they can be used to perform a few techniques. Taking care of your scissors is very important, and I wipe my scissors with a cloth after each haircut and use a few drops of camellia oil. Then I know that the scissors will serve me for a very long time.

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Robert Palma, owner of Robert Palma Salon in Stettin, Poland.


TOOL CATALOGUE

THE ART OF CHILD’S PLAY [ WONDER BRUSH KIDS LIMITED EDITION ] Wonder Brush KIDS are made to take care of hair and scalp as gently as possible. The special Smartflex brushspikes are extraordinarily flexible to minimize the risk of split ends and broken hair – and minimize the unease of detangling tangled hair. [ SmartFlex bristles minimizes broken hair ]

[ Extra large ball tips stimulates the scalp ]

ILLUSTRATOR SIMONE THORUP ERIKSEN

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has seen to that the two new limited edition Wonder Brush KIDS are fine as a fairytale and unique. Simone´s drawn universe is filled with quirky animals and gentle colors – and the decorated panda and the small elephant have found their way to our brushes to make combing an even more wonderful moment for the smallest ones.


LIMITED EDITION


TOOL CATALOGUE

FOR YOUR PERSONAL PROTECTION It´s never been more important that we take good care of each other. With our gel and spray you and your customers – and your tools – are in good, clean and safe hands.

HAND CLEANSING GEL

SANITIZING SPRAY

Your hands deserve the very best! That´s why we´ve created our Hand Cleansing Gel that not only keeps your hands clean but also refreshes and revitalizes the skin. The natural ingredient MICROCURBTM OC has anti-bacterial effects while the 70% alcohol content stamps out bacteria. Borageoil, squalane and natural extract from Rosella keep your hands soft and moisty while the gel is still easily absorbed. Spread it out on your hands and let it dry – do not rinse.

HH Simonsen Sanitizing Spray is made specifically for salons to make it easy to and safe to keep surfaces and tools clean and bacteria-free. The disinfecting spray is produced in Denmark.

HOW TO USE IT • Shake thoroughly before use.

FACEMASK The HH Simonsen facemask is specially designed for increased everyday comfort. The mask is shaped for the face with a ”low cut design” which automatically gives more space around eyes, nose and mouth. The rubber straps have a flat design that doesn´t tighten on the ears. Furthermore there´s an extra thick seam across the bridge of the nose so the mask fits tightly but comfortably around the nose. The mask has a double layer of cloth with an extra tight cottonweaving. The tight weaving gives a good and efficient ”mask effect”.

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The mask design has already been used on a number of our haircutting courses in Denmark and abroad.

• Spray an even layer on scissors or other salon equipment from a distance of approximately 25 cm and let it work for 20-30 seconds. • Repeat when necessary. Safe to use on scissors, combs, brushes, shaving kits, plastic, glass, stainless steel and other worksurfaces. Be advised: Surfaces may rust if they come into contact with i.e. water after cleaning and they haven´t been oiled.


TOOL CATALOGUE

SEE OUR NITRIL AND POWDERFREE ”CATEGORY III” DISPOSABLE GLOVES PAGE 103

APPROVED AND CONTROLLED BY THE DANISH ENVIRONMENTAL PROTECTION AGENCY

[ 700 ml ]

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[ 200 ml ]


TOOL CATALOGUE

BRUSH-A-LICIOUS NEWS NATURE´S OWN TECHNOLOGY Since way back in history wild boar hair has been used for hair and body care. And for good reason. The natural brush hairs are especially adept at distributing oils from the scalp into all the hair making it healthy and shiny. So there are brushes made from real wild boar hair and advanced, modern brushdesign – in our Smooth Brush and Turn Brush.

VOLUME BRUSH

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Our Volume Brush is the perfect choice for drying and shaping short and semi-long hair. Nine rows of bristle give you a good grip and maximum control. The bristle are made from extremely soft but heat-resistant material which gives a gentle brushing and leaves the hair voluminous, shining and full of life.


TOOL CATALOGUE

[ Wild boar hair ]

SMOOTH BRUSH The unique combination of wild boar hairs and the advanced SmartFlex design makes our Smooth brush the perfect tool for giving the hair that irresistible and healthy shine. Smooth Brush gently massages the scalp, stimulates the blood circulation and refreshens the hair´s own natural olis which the Smooth Brush distributes in the hair. Result? Instant shine!

[ Wild boar hair ] [ H eat resistant nylon bristles with gentle brushknobs ]

The unique Turn Brush is made from natural materials that give a luxurious drying-experience and an exceptional finish. The grip is made from hand winded wood and the natural wild boar brushes leave your hair shiny and soft. As the blow dryer heats up the brush the aluminium drum changes color so you can see if the heat is evenly distributed.

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TURN BRUSH


TOOL CATALOGUE

[ THE CUSTOMERS HAVE WOTED ]

FOR THE SECOND YEAR IN A ROW HH SIMONSEN WONDER BRUSH

THE WINNER IS... BEAUT Y FAVORITES

2020 •

WINNER •

BEAUT Y

FAVORITES

W I N N ER •

CATEGORY: BEAUTY AIDS WINNER: HH SIMONSEN WONDER BRUSH DUSTY ROSE

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COSTUME WRITES: The softest knobs, a good grip and a lovely light weight. That´s some of the keywords behind this wonderful brush by HH Simonsen which can be used for massaging the scalp as well as for detangling the tangled hair – also in wet hair in the shower.


[ Extra large ball tips that stimulate the scalp ] [ Flexible Smartflex bristles limits broken hair ] [ Rubber surface on the colored variants ensures a good grip ] [ 3D convex shaped scalp-shaped pillow ]


[ Re-establish the moisture level of the hair ] [ Can be used in wet and dry hair ]


[ Contains argan- and jojoba oils ] JOJOBAOLIE

AWARD WINNING

SOFTER, SHINIER, MORE GORGEOUS With carefully chosen ingredients such as argan- and jojoba-­ oils our Styling Oil has a nourishing, protecting and softening effect on the hair. The oils provide a calming effect on the scalp and contribute to the hair follicles closing protectively around the hair roots. In short, Styling Oil is a luxurious gift for the hair giving it instant shine, less frizzle and making it much easier to comb. And it can be used in all types of hair and in both wet and dry hair.

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ONCE YOU TRY IT…

TOOL CATALOGUE


TOOL CATALOGUE

THE SECRET BEHIND FABULOUS HAIR Your hair is a huge part of your look. Whether it’s long or short, natural or colored a brave color it says something about who you are. Most important is, that your hair gives you confidence and matches your style and your face. But we can’t deny that there are also trends in the universe of hair, that dictate what’s hot and what’s not. This goes for both colors, cuts, styling one year we’re all about a smooth look, the next we want natural curls and waves. Some seasons bangs should be long, others it should be short. One moment, the young generation wants short chic boy-cuts, the other, they’ll bravely go for eye-catching neon colors. But one thing is in common for all trends - we all long for hair, that looks healthy and well nourished - as had we just stepped out the salon.

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So now we’ll reveal a little secret - a little trick, if you will. Because no matter what hairdo or haircut you have, all beautiful hair has one thing in common: Volume!

Because healthy and beautiful hair has volume. Volume that shapes your face and creates life, curls and texture. There are many tricks to voluminous hair. You can make sure it’s healthy, you can curl it to create more fill - you can even cut your way to more volume by cutting into the length of your hair. But even the best can need a helping hand once in a while and a little volume-boost, so that all days are good hair days. And this is where HH Simonsen comes into the picture. With big and voluminous hair as our guiding start, we’ve created two new products that can breathe life and volume into any type of hair. Meet our two new voluminous styling-products, that’ll very quickly become your favourites.


TOOL CATALOGUE

MAXIMIZE SPRAY The name says it all - Stay all day Maximize Spray promises volume and hold, that last all day long and it delivers on that promise. Maximize Spray is a wet dry shampoo. It may sound confusing but is - in fact - very simple. The spray transforms into a very fine powder, as soon as it hits the hair, and distributes itself evenly throughout the entire hair. It’s perfect for creating texture and volume in both short and long hair - and it can be used both when the hair is wet, and in dry hair on days, where your hair needs a little pick-me-up. [ Shake thoroughly before use ]

VOLUME MOUSSE Our new Volume Mousse can breathe life into the finest of hair. The mousse contains fibres, that surround the individual strands of hair, creating volume and texture in your hair. The fibres give elasticity, longer durability and more flexibility without weighing the hair down. And not stopping at volume, the mousse is both UV-protective and filled with wheat protein, that strengthens and protects the hair.

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Volume Mousse is the products that does it all. Protect, strengthen and boost volume - what more could you wish for?


TOOL CATALOGUE

MORE THAN JUST

BRUSHES

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A brush isn’t just a brush. At HH Simonsen, we have our own range of specially designed brushes for styling, detangling, hair drying or just versatile everyday use. This means that we can control the quality of every little detail and make sure that every single brush is designed specifically for its task. And, if we dare say so ourselves, our standards for quality, durability and ergonomics are without comparison.


AIR

The ‘airy’ design lets the air flow pass through easily, giving an extraordinarily quick and effective drying, while the hair is combed through. Air Brush can reduce drying time upwards of 35% and a shorter drying time makes for less heat-damage on the hair. The brush is heat-resistant and the flexible Smartflex bristles glide easily through the hair, which also makes Air Brush a good choice for detangling wet hair with minimal risk of breaking strands of hair.

GLOSS

The exclusive Gloss Brush combine ultra-flexible Smartflex bristles with natural wild boar hairs that distribute the healthy and natural oils from the scalp to the full length of every single strand of hair. This makes for not only healthier and stronger, but also shinier hair. The brush is shaped to gather and brush the hair in sections, while the ball tips on the bristles stimulate the scalp. The Gloss Brush furthermore has a 3D convex shaped pad designed to optimize bristleto-hair contact no matter how the brush is angled.

WONDER

The Wonder Brush is designed to take good care of the hair and scalp. It features our special SmartFlex bristles, which are extremely flexible and protect against both split ends and broken hair strands – while minimizing the discomfort of detangling the hair. The Wonder Brush also has a 3D convex shaped pad designed to optimize bristle-to-hair contact no matter how the brush is angled. This way, you can take full advantage of the round ball tips that massage the scalp and stimulate blood circulation around the hair follicles.

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TOOL CATALOGUE


TOOL CATALOGUE

[ CUTICLE RESTORE CRE A M ]

BACK TO HEALTH

RESTORE CREAM

[ Enrichened with pea protein ] HYDROSATIVUM P

[ Contains vitamin E ]

Dry, tired and damaged hair can need an extra boost. And that’s why we’ve created our Restore Cream - a serum, that recreates and strengthens the hair after chemical treatments. The serum rebuilds the natural Ph-balance of the hair and - as magic - the hair is shiny strong and healthy again. Combine with HH Simonsen Moistureor Repair Mask for optimal effect and a spa-like experience for the hair. Distribute in the hair and let work for 5 minutes before the serum is rinsed out.

VITAMIN E

[ Contains jojoba-oil ] JOJOBAOLIE

PAGE 36

[ pH value 2.6 ]

Use the products in this order: 1. Shampoo 2. Cuticle Restore Cream 3. Hair mask 4. Conditioner


[ Restores the natural pH-value of the hair ]

[ Reduces damages, frizzle and split ends ]

[ Creates shine and strength ]


TOOL CATALOGUE

FEARLESS PAINTING

HH SIMONSENS

Paint Pack The art of hair-dyeing has evolved tremendously in these past few years and the same goes for colors and application-techniques. Now it is more up to every hairdresser to develop their own individual approach to the dyeing techniques. And that puts new and higher demands dye-brushes – concerning both the design, hair quality as well as number of brush hairs. That´s why HH Simonsen has created a set of dyeing brushes that can match even the most creative and discerning hairdresser and ease the daily life in the salon no matter how the hair is to be dyed. As always, we have sparred with the experts and our brushes have been developed and evaluated in close collaboration with Epic in Gothenburg who has dyeing as their specialty.

[ Danielle & Patricia fra @EPIC.FAMILY ] FOLLOW FOR COLOR INSPIRATION

PAGE 38

@EPIC.FA M ILY


TOOL CATALOGUE

BRUSH FEATURES [ T he diagonal design and the short brush hairs make it detail work easier ]

[ The thin, diffuse and softer brush hairs create natural and delicate results ]

[ Fantastic brush for all kinds of foil-work. Can be used ”vertically” ]

EPIC MELT BRUSH

EPIC PAINT BRUSH

EPIC FOIL BRUSH

EPIC BASIC BRUSH

[ B rush for all applications which makes it easy to distribute dye in all types of hair ]

[ Ideal brush for creating soft shades/transitions in the most natural way ] [ The long brush hairs ensure quick and easy erasing hard transitions and create a soft finish in highlights and ground color ]

[ Suited for normal and thick hair ] [ Perfect for free-hand techniques. Get the smooth shade/transition and lots of product and thereby the perfect result ]

TINT BRUSH SET / 8 PCS [ 2X Epic Foil Brush ]

[ 2X Epic Melt Brush ]

[ 2X Epic Paint Brush ]

PAGE 39

[ 2X Epic Basic Brush ]


[ ELECTRIC APPLIANCES ]

YOU MOST CERTAINLY WON´T NEED IT, BUT… YOU AUTOMATICALLY RECEIVE A 3 YEAR GUARANTEE ON ELECTRIC APPLIANCES FOR YOUR CUSTOMERS That´s how much we trust our products. And how much you can trust them. We only produce products of high quality and in the very best materials. That means that you and your customers can expect to enjoy them for a really long time. So in reality it´s not hard for us to offer a 3 year guarantee on our electric appliances – because it would surprise us if you would need it. Remember to remind your customers to keep the original receipt when you resell electric appliances from HH Simonsen.

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[ ELECTRIC APPLIANCES ]

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It is imperative that our products exhibit the very best quality and durability to live up to the standards of professionals as well as private consumers who want high performance styling at home. That’s why all of our products are developed in collaboration with leading hairdressers, and why we continuously work to improve everything from hair products and treatments to our styling tools and brushes. When designing our products, we put functionality, durability and safety first, rather than focusing on fancy design details. This is one of the reasons why we can provide top-quality products and tools at reasonable prices. For us, it is a virtue to produce products of the highest quality and in the best materials, so you can enjoy them for a very long time.

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QUALITY COMES FIRST


[ ELECTRIC APPLIANCES ]

ELECTRIC APPLIANCES PLUG IN YOUR CREATIVITY When we founded HH Simonsen, we set ourselves an ambitious goal: To develop a trendsetting range of professional electric appliances within the hair industry at an affordable price. It's been quite a challenge because we demand more than most off the functionality, durability and safety of our products. But we must admit that we are more than satisfied with the results we've achieved. And quite proud too. Electric appliances sound so matter-of-fact when what we're talking about are tools of creativity – whether it's stylers, hair dryers or clippers. We've created a line of products equipped with the newest technology to protect and care for the hair – and unleash your creativity so you can create an utmost professional result for your customer. This year, our series will be expanded with even more fantastic products - and we can hardly wait to share them with you. At HH Simonsen we collaborate with The University of Southern Denmark (SDU) when creating the electronic devices of the future for our market. With the help of SDU's research-based knowledge, we develop our products from the newest innovation. SDU is thereby a valuable partner for us in our efforts to optimize our products and in fostering new functions and the greatest possible user-friendliness for our clients - now and in the future.

PAGE 42

HH Simonsen’s styling-tools are all packaged in environmentally friendly and reusable cardboard. We’ve stopped using silver and gold foils, as well as magnets, so that they are easy to recycle, and reduced our use of paper for instructions by 40%.


[ ELECTRIC APPLIANCES ]

BESTSELLER

FOCUS

EXCEPTIONAL PERFORMANCE FOR STRAIGHTENING OR CURLING

PAGE 43

True Divinity MK2 is an exclusive and delicate styling iron in a gorgeous design. The surface of the heating elements have a ”triple coating” with a ceramic surface, titanium, teflon, natural oils and turmaline. The heating elements are baked between each treatment – which create an extra hardness and smoothness in the plates – to ensure maximum straightening ability, less friction and less damage to the hair – regardless of the temperature. The aluminium-base is updated to create as durable a product as possible. Just like all our electric appliances True Divinity Mk 2 has been developed in close collaboration with leading hairdressers and comes equipped with the newest technology to ensure an outstanding quality. Our products are produced and tested according to the highest safety-standards.


[ ELECTRIC APPLIANCES ]

3 YEARS INTERNATIONAL CONSUMER WARRANTY

3 YEARS INTERNATIONAL CONSUMER WARRANTY

[ New matte surface ]

[ Temperature from 80-230° C ]

[ 1” wide ]

[ Temperature from 80-230° C ]

[ 1,5” wide ]

[ incl. luxury heatbag ]

[ INFINITY STYLER ]

[ INFINITY SALON PRO STYLER ]

– Updated software: Intelligent censors always secure the chosen temperature – Touch temperature setting from 80230° C – Rapid heating (10 seconds) – Automatic 'sleep mode' function

3 YEARS INTERNATIONAL CONSUMER WARRANTY

[ incl. luxury heatbag ]

– Triple titanium coated plates with oils and tourmaline –M  emory function for fine, medium and thick hair – Infrared technology – Dual function (110V-240V~)

– Updated software: Intelligent censors always secure the chosen temperature – Touch temperature setting from 80230° C – Rapid heating (10 seconds) – Automatic 'sleep mode' function

– Triple titanium coated plates with oils and tourmaline – Memory function for fine, medium and thick hair – Infrared technology – Dual function (110V-240V~)

3 YEARS INTERNATIONAL CONSUMER WARRANTY

BESTSELLER

[ Comes in Pearl White also ]

[ Slim design lets the styler get close to the scalp ]

[ Triple titanium tefloncoated plates with oils and tourmaline ]

[ TRUE DIVINITY MK2 ]

PAGE 44

– Touch temperature setting from 160-230° C – Dual function (110V-240V~) – Ready in less than 10 seconds – Sleep mode function

[ SIGNATURE STYLER ] – Triple coated ceramic surfaces with Teflon, oils and and tourmaline – Matching heat resistant bag – Three meter rubber cord

– Touch temperature setting from 50-232° C – Dual function (110V-240V~) – Ion technology – Sleek design

– Updated software: Intelligent censors always secure the chosen temperature – Triple coated ceramic surfaces with Teflon, oils and and tourmaline – Lightweith, only 240 g – Three meter rubber cord


[ ELECTRIC APPLIANCES ]

3 YEARS INTERNATIONAL CONSUMER WARRANTY

BESTSELLER

[ NOURISHING STYLER ] – Nourishes and rebuilds the hair while styling (Add HH Simonsen Keratin Fuel) – Temperature range: 150-230° C – Automatic ’sleep mode’-function

[ KERATIN BOOST FOR NOURISHING STYLER ] – R apid heating (ready after only 10 seconds) – T riple Protection and Far Infrared technology – 3 meters of flexible rubber cord

3 YEARS INTERNATIONAL CONSUMER WARRANTY

Our Keratin Boost is developed for efficiently restoring the keratin-level of the hair and give the hair intense nourishment and care while you style.

The hair will be stronger, healthier and more flexible. Keratin Fuel Boost only be used with our Nourishing Styler.

3 YEARS INTERNATIONAL CONSUMER WARRANTY

[ Updated model ]

[ Only 18 cm long ]

With HH Simonsen’s MIDI Styler you will discover that practical and compact doesn’t have to preclude exclusive and functional. In spite of its small size, which can easily fit into a handbag, MIDI Styler is just as high in quality as the bigger sizes.

[ POCKET STRAIGHTENER ] – Temperature adjustment from 120 to 230° C – F ast heating elements – 2 ,7-meter rubber cord – Lightweight –D  ual function (110V-240V~)

– Small size, dual voltage - suitable – Max temperature 200° C for travel – Tourmaline ceramic technology – – P TC heating system – provides quick provides healthierlooking, silky heat-up andsimultaneous heat recovery straight, frizz-free hair. – Two meter soft rubber power cord with – Innovative styling plate design - unique EU plug plates with e xtended curved edges for added styling versatility

PAGE 45

[ MIDI STYLER ]


[ ELECTRIC APPLIANCES ]

[ Blow-dryer for travelling ]

[ With accompanying soft diffuser ]

[ The grip can be folded making the blow dryer even smaller ] [ Ultra light 430 g ]

[ MIDI DRYER ]

[ XS DRYER ]

Midi Dryer is an effective and surprisingly quiet hair dryer with a big effect. So you can get dry hair, even when you're on the go.

– 1500 watt – Foldable handle – Two heat- and speed-settings – Two meter rubber chord

A small, but efficient and strong hairdryer, that proves that size doesn’t matter. Ergonomically designed with functionality and comfort in mind. The XS Dryer has aerodynamic wings and ionic technology for a strong airflow.

– Powerful 2000 watt motor – 430 gram ultra lightweight – Ergonomically balanced – Ionic technology minimizes frizz – Three meter flexible cord – Includes nozzle and diffusor

BESTSELLER

[ Weight: Only 450 grams ]

[ COMPACT DRYER ] – Powerful 2500 watt motor – Ultra lightweight and ergonomically balanced – Ionic technology minimizes frizz

– Specially designed low noise fan – T hree meter flexible cord –D  esigned to create an aerodynamic airflow

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[ XS Dryer ]


[ ELECTRIC APPLIANCES ]

[ DIFFUSER ] This diffuser has an adjustable interior disc allowing you to direct the air flow to create maximum styling effect regardless of hair type and -length. The long air nozzles lead the air closer to the scalp, and the

[ UNIVERSAL DIFFUSER ] special designed oblong oval-shaped holes help the air flow gently around the scalp and make for a pleasant and fast drying process. Fits our Compact Dryer.

This diffuser fits most blow dryers regardless of the model.

The unique design leads the air flow gently through the hair, and the result is a much less frizzy hair.

[ COMPACT DRYER DIFFUSER ] and supporting natural curls in particular. The two-part design of the diffuser makes it possible to adjust, where the air is sent, meaning that the hair is dried optimally no matter the length - and without overheating lengths and hair tips.

PAGE 47

Compact Dryer Diffuser is a specially designed diffuser that, thanks to special air ducts and nozzles sends the hair out in a circular 'halo-shape'. This ensures a uniform and gentle drying of the hair, while the diffuser also contributes to shaping


[ ELECTRIC APPLIANCES ]

3 YEARS INTERNATIONAL CONSUMER WARRANTY

STYLING IRON

[ Swipe your finger to change temperature ]

STYLING IN STYLE Styling trends change and so do your needs and demands for your styling irons. We wish to fulfill these with our RODs – a versatile series of curl and wave irons, which covers eleven fantastic styling irons with the newest technology. Our RODs are developed in collaboration with top stylists to ensure that they meet the highest standards for quality, functionality and safety. The new models have individual LED temperature settings from 110 – 210° C – allowing you to always find the perfect temperature. All RODs have intelligent censors that constantly monitor the temperature and ensure that it matches the setting.

[ ROD VS1 ]

3 YEARS

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3 YEARS INTERNATIONAL CONSUMER WARRANTY

[ Swipe your finger to change temperature ]

[ Swipe your finger to change temperature ]

[ ROD VS2 ]

PAGE 48

– Perfect for lively beach curls – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Ergonomic handle – With touch function

– Dual voltage power supply system – Barrel size 13 - 19 mm – Heat cover for storage – Heat protection glove – Three meter rubber cord

R

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– Perfect for beautiful spiral curls – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Ergonomic handle – With touch function

[ ROD VS3 ] – Dual voltage power supply system – Barrel size 12 - 28 mm – Heat protection glove – Heat cover for storage – Three meter rubber cord

– Perfect for medium, classic curls – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Ergonomic handle – With touch function

– Dual voltage power supply system – Barrel size 19 - 25 mm – Heat protection glove – Heat cover for storage – Three meter rubber cord


[ ELECTRIC APPLIANCES ]

3 YEARS INTERNATIONAL CONSUMER WARRANTY

3 YEARS INTERNATIONAL CONSUMER WARRANTY

BESTSELLER

[ Swipe your finger to change temperature ]

[ ROD VS4 ] – Perfect for soft curls – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Ergonomic handle – With touch function

[ ROD VS5 ] – Dual voltage power supply system – Barrel size 25 - 32 mm – Heat protection glove – Heat cover for storage – Three meter rubber cord

– Perfect for striking waves and beach look – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Heat protection glove

– Ergonomic handle – Dual voltage power supply system – Heat cover for storage – Three meter rubber cord

[ Swipe your finger to change temperature ] [ Close-up ]

3 YEARS INTERNATIONAL CONSUMER WARRANTY

– Perfect for edgy crepe – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Heat protection glove

[ ROD VS7 ] – Ergonomic handle – Heat cover for storage – Three meter rubber cord

– Perfect for classic and uniform curls – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Ergonomic handle – With touch function

– Dual voltage power supply system – Barrel size 33 mm – Heat protection glove – Heat cover for storage – Three meter rubber cord

PAGE 49

[ ROD VS6 ]

3 YEARS INTERNATIONAL CONSUMER WARRANTY


[ ELECTRIC APPLIANCES ]

NEW! UPDATED

ROD VS9 Soft, wavy locks that make you dream of summer and beach-life are a timeless look. The curls must be defined yet natural – and that´s exactly what the Rod VS9 can create to perfection. Rod VS9 is lightweight, slim and easy to use – and made to protect fine, Scandinavian hair while at the same time curling it. Curl a few locks or all of the hair – Rod VS9 will ensure a beautiful beach-look every time.

[ Close-up ]

3 YEARS INTERNATIONAL CONSUMER WARRANTY

3 YEARS INTERNATIONAL CONSUMER WARRANTY

[ Swipe your finger to change temperature ]

[ ROD VS9 ]

PAGE 50

– Perfect for beach curls in shorter hair – Temperature from 110-210° C – Heat protection glove – Ceramic Teflon coating for nonstick – Ergonomic handle

[ ROD VS10 ] – Dual voltage power supply system – Heat cover for storage – Three meter rubber cord

– Perfect for lively and casual curls – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Ergonomic handle – With touch function

– Dual voltage power supply system – Barrel size 13,6 - 25 mm – Heat protection glove – Heat cover for storage – Three meter rubber cord


[ ELECTRIC APPLIANCES ]

3 YEARS INTERNATIONAL CONSUMER WARRANTY

3 YEARS INTERNATIONAL CONSUMER WARRANTY

[ Swipe your finger to change temperature ]

[ Swipe your finger to change temperature ]

[ ROD VS11 ] – Temperature from 110-210° C – Barrel size 38 mm – Rapid heating – Titanium and Teflon coated barrel with oils and tourmaline – Ergonomic rubber coated handle

[ ROD VS12 ] – Automatic sleep mode function after 90 min. – Dual voltage power supply system – Including a pouch and heat protection glove – With touch function

3 YEARS INTERNATIONAL CONSUMER WARRANTY

– Perfect for edgy curls – Temperature from 110-210° C – Ceramic Teflon coating for nonstick – Ergonomic handle – With touch function – Dual voltage power supply system

– Automatic sleep mode function after 90 min. – Barrel size 19 mm (0.75’’) – Heat protection glove – Heat cover for storage – Three meter rubber cord

3 YEARS INTERNATIONAL CONSUMER WARRANTY

[ Close-up ]

[ Updated model ]

Midi Waver is a handbag-friendly "Beach Waver", that creates beautiful waves.

[ MIDI VS6 ] – Ready in less than 10 seconds – Triple coated ceramic surfaces with Teflon, oils and tourmaline – Temperature up to 200*C

Achieving volume and adding a bit of body has never been easier. The MIDI VS6 creates lifting waves in the under layers of your hair to give you long-lasting buff without teasing or sticky products. – Dual function (110V-240V~)

– Temperature adjustment from 120 to 200° C – Triple ceramic-coatedplates with tourmaline – 2,7 meter rubber cord – Lightweight

PAGE 51

[ MIDI WAVER ]


[ ELECTRIC APPLIANCES FOR PROFESSIONAL USE ]

CLIPPERS PERFECT PRECISION HH Simonsen’s clippers are for you who isn't willing to compromise - with neither precision or performance. The precision must be sharp every time and the machine must be professional, practical and comfortable to use. Light weight, small size and ergonomic design makes our clippers easy to use. Turn them on and feel the difference.

PAGE 52

Our electric tools have a low energy use, easing both our environment and your electrical bill.


[ ELECTRIC APPLIANCES FOR PROFESSIONAL USE ]

[ Made in Germany ]

[ Inclusive barber guards ]

[ Attractive Design with soft anti-slip grip ]

[ HH SIMONSEN FADEMASTER MK2 ] This trimmer is state-of-the-art, innovative and design-oriented. During development, the requirements for a Pro-Trimmer in a hairdressing salon were taken into consideration. The Fademaster MK2 is particularly suitable for precise cutting of hair contours. – Professional light weight trimmer for battery use or use with cord – Quick charging Li-Ion battery – charging time within 60 minutes

– O n/off-button with LED charging status indication – O perating time (once fully charged): ca. 100 minutes – 4 6 mm blade head made of steel – A djustable blade head – Silent, little vibration

[ Made in Germany ]

[ The clipper blade is perfect for detail work at the hairline and narrow fade ]

[ HH SIMONSEN MIDI TRIMMER ]

– Lightweight trimmer only for use with battery (cordless) – Quick charging Ni-MH battery recharging in less than 60 minutes – Runningtime (when fully charged) app. 80 minutes

– 30 mm steel knife-point for precision cutting – Attractive design with soft non-slip/grip – Ergonomic shape – Very silent and minimal vibration

PAGE 53

HH Simonsen Midi Trimmer is a precise lightweight trimmer with 30 mm hardened steel blade.


[ BRUSHES ]

BRUSHES A BRUSH IS NOT JUST A BRUSH. AND WE HAVE THE BRUSHES TO PROVE IT. Once upon a time, a brush was something that you keep in your jacket pocket. They all looked the same and a brush was in no way delicate and sophisticated. Its only function was to trawl the hair and that was it. If the result wasn’t perfect – too bad. Today, the reality is a lot different. The needs are different, and the demands are much, much higher. At HH Simonsen we want to set the bar even higher, because it takes fantastic products to help you achieve fantastic results. We're not only looking to offer the best brushes on the market - but wish to offer an entirely new generation of brushes. At HH Simonsen we have developed our own range of brushes.Only this way, can we have full control over the quality of every detail. Every brush is designed specifically for certain types of hair or certain tasks from detangling to styling and maintenance. Explore the following pages and you’ll find the best brushes on market for any situation. One thing they all have in common: They are a pleasure to work with for you as a hairdresser. Get ready to hold one!

PAGE 54

Our brushes are created using certified wood or ABS plastic, which is more durable than regular plastic. All our brushes are packed in environmentally friendly PET-plastic.


[ BRUSHES ]

AIR FLOW

NEWS

Say goodbye to the struggle of combing through wet, thick hair – and hello to the Paddle Wonder Brush. We know that thick hair needs a brush that’s up for the task. That’s why we’ve developed a brush that’s extremely strong, yet gentle on your hair. With our special SmartFlex bristles, the brush protects against both split ends and broken strands of hair. And – best of all – it minimizes the discomfort of detangling wet hair. Holes on the back of the brush allows water to quickly evaporate, making sure that water doesn’t end up inside the brush – so you can enjoy your brush for a very long time.

PADDLE AIR BRUSH The days of pulling and dragging a brush through long, thick hair are over! Our Paddle Air Brush is designed specifically to make brushing and drying long locks as easy as 1, 2, 3. Our unique SmartFlex bristles limit split ends and broken strands of hair, leaving a healthy and shiny result. And the placement of the bristles is designed to let the airflow of a hairdryer quickly and easily pass through, so you can have beautiful and dry hair in no time. Holes on the back of the brush allows water to quickly evaporate, making sure that water doesn’t end up inside the brush – so you can enjoy your brush for a very long time.

PAGE 55

PADDLE WONDER BRUSH


[ BRUSHES ]

[ Available in three standard colors and two wooden editions ]

[ Available in two standard colors ]

[ Rubber Black ]

[ Rubber Black ]

[ Dusty Rose ]

[ Dusty Rose ]

B E AUT Y

FAVO R I T ES

2020 •

[ Dark Grey ]

W I N N ER •

[ Light Wood ]

BE AUT Y

FAVO R I T ES

[ Dark Wood ]

W I N N ER •

[ WONDER BRUSH & WONDER MIDI BRUSH ] – Flexible Superflex bristles minimize broken hair – Extra-large ball tips stimulate the scalp – Rubber coating (on the colored editions) makes for at better grip – Ergonomic handle design

PAGE 56

[ Unicorn ]

– 3D convex shaped pad designed to optimize brushing in all angles – Can be used in wet or dry hair – T he brush pad is special developed for maximum softness and flexibility

[ Panda ]

Both our Wonder Brush and our Wonder Midi Brush are designed to take good care of the hair and scalp. They feature our special SmartFlex bristles, which are extremely flexible and protect agains both split ends and broken strands of hair - while minimizing the discomfort

of detangling the hair. They also have 3D convex shaped pads designed to optimize bristle-to-hair contact no matter how the brush is angled. This way, you can take full advantage of the round ball tips that massage the scalp and stimulate blood circulation around the hair follicles.

[ Elephant ]

[ KIDS BRUSHES – LIMITED EDITION ]

[ WONDER BRUSH IN DEGRADABLE EDITION ]

Wonder Brush KIDS are created to take good care of both hair and scalp., They feature our special SmartFlex bristles, which are extremely flexible and protect against both split ends and broken strands of hair - while minimizing the discomfortof detangling the hair.

This special, environmentally friendly edition of our wonder brush is for you, who wishes to take responsibility and support a greener way of doing things. In the production of the handle, corn is used instead of oil, making most of the brush easier to decompose.

– Flexible SuperFlex bristles minimize broken hair – E xtra large ball tips stimulate the scalp – 3 D convex shaped brush pad, modelled after the scalp

– By using corn, we are reusing an easily decomposable agricultural product, that is produced either way. – The brush has the same functional proporties as the traditional Wonder Brush.


[ BRUSHES ]

[ Close-up ] [ Combination of real boar hair and flexible bristles ]

[ GLOSS BRUSH & GLOSS MIDI BRUSH ] – Combination of real boar hair and flexible – Ergonomic rubber coated handle for a bristles better grip – The brush shape allows for the hair to be – 3D convex shaped pad designed to gathered and brushed in sections optimize brushing in all angles – The ball tips stimulate the scalp – Can be used in wet or dry hair – Handmade ball tips

Our exclusive Gloss Brush and Gloss Midi Brush combine the ultra-flexible SmartFlex bristles and natural wild boar hairs that distribute the healthy and natural oils from the scalp to every single hair strands full length. This results in healthier, stronger and shinier

hair. the brushes are shaped to gather and brush the hair in sections, while the ball tips on their bristles stimulate the scalp. Furthermore, the brushes have 3D convex shaped pads, designed to optimize bristle-to-hair contact no matte how the brush is angled.

[ Close-up ]

[ GLOSS AIR BRUSH ]

– Intelligent placement of the bristles – Extra-large ball tips stimulate the scalp gives an effective separation of the hair - E rgonomic rubber coated handle for a – Extremely flexible bristles limit hairloss better grip - Available in one standard color -H  eat resistant bristles up to 240 degrees – Open design to ensure optimal airstream

– Combination of real wild boar hairs and flexible brisltes. – Open design, for optimal air flow – Heat resistant bristles up till 160 degrees – Shaped after the scalp so bigger sections of the hair are lifted

– intelligent plaement of bristles gives effective seperation of the hair – extra large ball tips stimulates the scalp – E xtremely flexible bristles reduces the risk of broken strands of hair.

PAGE 57

[ AIR BRUSH ]


[ BRUSHES ]

[ Close-up ]

[ PADDLE WONDER BRUSH ]

[ PADDLE AIR BRUSH ]

– Flexible Superflex Bristles minimize broken hair – Designed for easy and pain-free detangling – Extra-large ball tips stimulate the scalp – Holes in the brush allows water to quickly evaporate

– Heat resistant bristles up to 240 degrees – 3D convex shaped pad designed to optimize brushing in all angles – Perfect for drying at high temperatures – Holes in the brush allows water to quickly evaporate

[ SMOOTH BRUSH ]

[ BOAR BRUSH ]

– 100% natural boar hair – Silicone bristles for soft massage against the scalp and detangling effect – Soft brush pad for increased flexibility

PAGE 58

[ Close-up ]

– Made by strong beechwood – An environmentally conscious choice due to the durability and of the wood, and the quick growth of the tree species.

– 100% natural wild boar bristles – Stimulates blood circulation at the follicles – Natural shine – Healthier scalp – Ergonomic handle design


[ BRUSHES ]

[ TURBO BRUSH ]

[ STYLING BRUSH ]

The Turbo Brush features comfortable 'SoftGrip' bristles, making it easy and flexible to work with. The 'SoftGrip' bristles are gentle to the scalp and the open design lets the air from the hairdryer pass through easily which makes styling a lot faster and precise.

A narrow barrel and a combination of natural wild boar and nylon bristles makes this the ultimate brush for styling and backcombing. Thanks to the pointy shape you can easily use the brush for sectioning hair, and the rubber design makes it very comfortable to use – regardless of hair length.

[ 9 rows of bristles ]

[ VOLUME BRUSH ]

PAGE 59

The perfect brush for drying and shaping short and medium long hair. The bristles are made from an extremely soft material that offers a soft and gentle experience. The large number of bristles results in a shiny and fullbodied hair. And finally the rubber base makes the bristles even more flexible.


[ BRUSHES ]

INTELLIGENT

HEAT

TECHNOLOGY

HEAT BRUSH

[ L – 53 mm ]

[ S – 25 mm ]

[ M – 43 mm ]

From black to pink Our innovative brush hair technology sets new standards and enable you to control the heat while styling. When the hairdryer heats the tubes of the Heat Brush to 60 degrees, the black tube turns pink to indicate high temperature. The stylist is thereby able to regulate the heat to avoid damage on the hair. Once the brush cools down to a safe temperature, the brush heads will turn back to black.

PAGE 60

[ INTELLIGENT HEAT TECHNOLOGY ] Our entirely new Heat Brush is designed to quickly heat up when blow-drying. It lets the air pass through the brush head and gives the hair volume.

The zig-zag heat resistant bristles give you an even better grip when combing and a nice styling experience.

The Heat Brush comes in all sizes in order to form the perfect curls and achieve exactly the blow-drying you want – and even quicker than you’re used to because the ceramic tubes retain the heat perfectly.

Furthermore, the ergonomic designed handle ensures that it doesn’t slide in the hand. Say goodbye to straightening irons and tongs. Our new Heat Brush leaves the hair silky-smooth, shiny and with lots of volume.


[ BRUSHES ]

TURN BRUSH AND TURN BRUSH FLEX From black to pink Aluminum-layer which turns from black to pinkt when it´s heated up. [ Cold brush ] [ Heated brush ]

[ Turn Brush XL ]

[ Turn Brush L ]

[ Turn Brush M ]

[ Turn Brush S ]

[ Turn Brush Flex XL ]

[ Turn Brush Flex M ]

The unique Turn Brush is made from natural materials for a luxurious drying experience and an exceptional finish. The barrel is made from hand-turned wood, and the natural boar bristles leave your hair shiny and soft. As the dryer heats the brush, the aluminum barrel changes its color so you can see whether the heat is optimally distributed. The soft wood makes the brush super comfortable to hold and easy to turn while drying. The brush is also available in a more flexible edition - Turn Brush Flex - which is specifically designed for long, extra wet hair.

– Bristles of 100% natural wild boar hair – Made from hand-turned wood – Aluminum barrel that changes its color when exposed to heat – Available in an extra flexible edition for longer hair – High heat resistant nylon bristles – Beach wood absorb the heat fast and works like a curler – Sharp point for sub-dividing the hair

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[ DRYING BRUSH MADE FROM HAND-TURNED WOOD ]


[ BRUSHES ]

BRUSH OVERVIEW Here, we have collected all our brushes to give you an overview, and make it easy to compare. From Wonder Brush to Turn Brush, from Air Brush to Heat Brush. Each one is created specifically for its purpose. Go explore, and see what they can do. Each brush has its own special features, but here on the side, we have divided them into four rough categories: A, B, C and D.

A|B|C|D [ G LOSS AIR BRUSH ]

A|B|C|D [ AIR BRUSH ]

A|B|C|D [ WONDER BRUSH ] A | DETANGLE – The exclusive bristles bend with the hair and glide softly through entagled hair – Minimises pain when brushing through wet or dry hair – Reduces damages

B | STYLE – Makes it easy to style – Comfortable to hold, easy to control – Reduces damages and frizz

C | MAINTAIN

A|B|C|D [ WONDER MIDI BRUSH ]

A|B|C|D [ GLOSS BRUSH ]

– Keeps the hair fresh in between stylings – Ideal for touch-ups on the go – Soft but effective tools to keep the hair healthy and shiny

D | DRY

PAGE 62

– To be used during blow-drying – Airy designs to ensure effective drying – Flexible brush hairs, which are gentle to entangled hair

A|B|C|D [ GLOSS MIDI BRUSH ]


[ BRUSHES ]

A|B|C|D [ TURN BRUSH ]

A|B|C|D [ PADDLE WONDER BRUSH ]

A|B|C|D [ PADDLE AIR BRUSH ]

A|B|C|D

A|B|C|D

[ TURBO BRUSH ]

[ T URN BRUSH FLEX ]

A|B|C|D [ VOLUME BRUSH ]

A|B|C|D

A|B|C|D

[ STYLING BRUSH ]

[ HEAT BRUSH ]

A|B|C|D [ SMOOTH BRUSH ]

A|B|C|D

PAGE 63

[ BOAR BRUSH ]


[ HÅRPRODUKTER ]

WETLINE

WONDERFUL WETLINE Where there is a will, there is…Wetline. Our ambitions were higher than high when we decided to start our very own range of hairproducts a couple of years ago. Nothing would have been easier than to buy a finished product and stick our name on the label. But when you want nothing but the very best, you sometimes have to create it yourself. So we did. We spent several years intenesely developing, testing and improving in the laboratory together with leading scientists. We have put all our knowledge of hair into selecting and combining ingredients to make every single product as efficient as possible.

With Wetline we have created an exclusive range of shampoos, conditioners and hair-cures with keratin and natural oils that really make a difference for your hair – be it fine, dyed, curly, damaged, dry or greasy.We use liquid ingredients instead of freeze-dried ones though they are more difficult to work with. Liquid ingredients perform better and feel better. We use ”non-allergy” fragrances approved by the EU because it´s safer. And we never stop setting the bar for ourselves and our products. They can always be even better, more delicious and more innovative. KERATIN GIVES YOU HEALTHIER AND STRONGER HAIR Our HH Simonsen products contain keratin, the building block of your hair. We use natural keratin which contains the very same amino acids as your hair – so we can strengthen and rebuild your hair as best as possible. By using four types of keratin, each with a different molecule-weight, we can control where in your hair the keratin must work. The light molecules work deep inside your hair and rebuilds damaged

hair while the heavy molecules treat the surface of your hair. NATURAL OILS GIVE MOISTURE AND FLEXIBILITY Wetline contains no silicone, in turn we use a long line of natural oils and plant-extracts, carefully selected and dosed in each product so it fulflls exactly the needs of your hair. For instance, we use heavy oils such as jojoba when your hair needs lots of moisture and lighter oils such as macadamiaand coconut oils when your hair craves volume. The oils do good in your hair as well as on your scalp – and they are far better for the environment than silicone. DESIGN GIVES YOU A BETTER EXPERIENCE It is not enough that the content is innovative, natural and efficient in your hair. The outside must be topnotch as well because we, as you, go for the toppermost of the poppermost overall view. That´s why we have designed our own packaging making them both friendly to the environment, fabulous to look at – and smart. You can easily place them upside down to get the full pleasure of every drop. CARING FOR THE ENVIRONMENT – AND YOU Our efficient shampoos and styling products contain 20% less water compared to traditional hairproducts. You´ve got water right in your hand when you use your shampoo in the shower for instance, so why put more water in the product than necessary? This also enables us to reduce the size of the packaging by 15% and save on the use of plastic. And the plastic is made from 80% recycled plastic which means that it can be used again for other purposes.

All Wetline packaging contains 70 % recycled plastic and is both reusable and recyclable.

PAGE 64

Our shampoos and styling products also contain 20 % less water than competing brands, meaning that a 250 ml HH Simonsen bottle contains the same amount of uses as a regular 350 ml bottle. This saves on water, and cuts the amount of plastic and paper needed to package the products.


[ HAIR PRODUCTS ]

SAY GOODBYE TO DANDRUFF AND ITCHY SCALP

KEEP IT COOL

NEWS BYE BYE DANDRUFF

Say goodbye to dandruff and itchy scalps with our Dandruff shampoo. Enriched with cooling and soothing mentol- and Tea Tree oil - wonder-ingredients against dandruff - the shampoo is created to gently cleanse the hair and scalp and rebuild the hairs natural levels. The natural, plant based active ingredient Pentavitin® and the Rosebay-extract DEFENSCALP™ calms the scalp, while also protecting and nourishing the hair. WILL BE LAUNCHED Q3 2021

APRICOT SEEDS

MACADAMIA OIL

ALOE VERA

PAGE 65

MENTHOL


[ HAIR PRODUCTS ]

UVASORB S5 UVASORB S5

CRODABOND™ JOJOBA OIL

HYDROSATIVUM P MACADAMIA OIL

JOJOBA OIL CORNING ® MICROEMULSION

[ Also comes in 700 ml. See page 72 ]

[ Also comes in 700 ml. See page 72 ]

[ COLOR SHAMPOO ]

[ COLOR CONDITIONER ]

– Effective color protection and care – Contains macadamia and jojoba oil – Leaves hair smooth, healthy and radiant

Color Shampoo efficiently works with two of the greatest challenges with color-treated hair: That the color fades and that the hair becomes damaged by the dye. The shampoo retains the strength and shine of your hair color for longer, as well as nourishing and moisturizing your hair with the help of wheat-based amino acids, keratin, macadamia and jojoba oil.

– Effective color protection and care – Contains jojoba oil and shea butter – Leaves hair smooth, healthy and radiant

SHEA BUTTER

Our Color Conditioner helps you preserve optimal strength and shine in your color-treated hair for longer. Thanks to the wheat-based amino acids, jojoba oil and shea butter, it also boosts your hair with necessary moisture and nourishment. It helps protect your hair color from fading quickly and protects your hair from the damage that hair dye often causes.

CROTEIN™

VITAMIN E

MACADAMIA OIL

CROTEIN™

GLUADIN® WLM BENZ

[ Also comes in 700 ml. See page 72 ]

[ Also comes in 700 ml. See page 72 ]

[ ANTI-YELLOW SHAMPOO ]

[ CLEANSING SHAMPOO ]

PAGE 66

– Eliminates yellow tones – Contains hydrolyzed keratin and macadamia oil – Leaves hair uniform, healthy and protected from UV rays Goodbye to yellow hair! HH Simonsen Anti-Yellow Shampoo is a protective and nourishing shampoo for everyone who has dyed

blonde or grey/ice blonde hair, but suffers unwanted yellow tones in their hair. A perfect harmony of blue, violet and green pigments effectively eliminate yellow tones without stressing the hair, while the shampoo also protects the hair’s ”real” color from the sun’s UV rays. Therefore, we don’t destroy the hair’s quality.

– Removes oils, natural fatty substances and product residues – With hydrolyzed keratin and vitamin E – Leaves your hair and scalp thoroughly cleansed HH Simonsen Cleansing Shampoo cleanses your hair and scalp and removes oils, natural fatty substances and accumulated styling product residue.

In other words: An effective reset. But the greatest difference between HH Simonsen’s Cleansing Shampoo and most other cleansing products on the market is the unique reconstruction of the hair’s keratin and moisture levels. In other words, you get a really effective and thorough cleanse along with a dose of gentle care that will leave your hair softer than most alternatives.


[ HAIR PRODUCTS ]

ALOE VERA

NUTRILAN® KERATIN

MACADAMIA OIL

CROTEIN™

JOJOBA OIL

HYDROTRITICUM™

NUTRILAN® KERATIN

[ Also comes in 700 ml. See page 72 ]

[ Also comes in 700 ml. See page 72 ]

[ REPAIR SHAMPOO ]

[ REPAIR CONDITIONER ]

– Reconstructs and protects – Contains keratin and macadamia oil – Leaves hair restored, moisturized and healthy HH Simonsen Repair Shampoo provides immediate emergency help for damaged hair. The shampoo contains several keratin-rich

micro proteins that deeply penetrate the hair strands and strengthen the hair from within. Wheat-based amino acids, macadamia and jojoba oil add nourishment, vitality and strength, helping to create a shampoo that will revitalize tired hair.

– Reconstructs and protects – Contains keratin and wheat-based amino acids – Leaves hair restored, healthy and easy to comb Our Repair Conditioner also contains several keratin-rich micro proteins that penetrate deeply into the hair strands and reconstruct them from

REP’ HAIR ®

within. The conditioner also prevents broken and split ends, and makes it easier to comb tangled hair without causing any damage. The composition of ingredients means the product works 30% on the inside of the hair and 70% on the cuticle. Thus effectively reconstructing the keratin’s strength as well as helping provide the hair with increased bounce and flexibility.

MACADAMIA OIL

JOJOBA OIL ALOE VERA

KERATRIX™ MENTHOL

COCONUT OIL APRICOT SEEDS

SHEA BUTTER

[ REPAIR MASK ] – Reconstructs and protects – Contains shea butter, coconut and jojoba oil – Leaves hair restored, strong and healthy If you need particularly intensive help for tired and damaged hair, Repair Mask is an effective treatment. It contains a larger proportion of keratin-rich micro protein than both shampoo

[ Also comes in 700 ml. See page 72 ]

[ DANDRUFF SHAMPOO ] and conditioner, making a hair mask the most effective product for restoring the hair’s strength. Furthermore, the wheat-based amino acids, shea butter and coconut and jojoba oil help to strengthen and nourish the hair – and effectively combat broken and split ends. Repair Mask works 70% on the core of the hair strands and 30% on the outer cuticles.

– Removes and helps prevent dandruff– Efficient cleansing and relief – With menthol and Tea Tree-oils – For all types of hair Say goodbye to dandruff and itchy scalps with our Dandruff shampoo. Enriched with cooling and

soothing menthol- and Tea Tree oil - wonder-ingredients against dandruff - the shampoo is created to gently cleanse the hair and scalp and rebuild the hairs natural levels. The natural, plant based active ingredient Pentavitin® and the Rosebay-extract DEFENSCALPTM calms the scalp, while also protecting and nourishing the hair.

PAGE 67

[ Also comes in 700 ml. in Q3 ]


[ HAIR PRODUCTS ]

PHEOHYDRANE

REP’ HAIR ®

CROTEIN™

HYDROSATIVUM P

SHEA BUTTER

MACADAMIA OIL

JOJOBA OIL

[ Also comes in 700 ml. See page 72 ]

[ Also comes in 700 ml. See page 72 ]

[ Also comes in 700 ml. in Q3 ]

[ MOISTURE SHAMPOO ]

[ MOISTURE CONDITIONER ]

[ MOISTURE MASK ]

– Contains hydrolyzed pea protein and jojoba oil – Leaves hair moisturized, healthy and well-nourished This moisturizing Moisture Shampoo contains a long list of both natural and

man-made ingredients that effectively nourish and care for dry hair. Hydrolyzed protein, hydrolyzed keratin and a specially formulated Marine Complex with ingredients like seaweed and algae add moisture to the hair and scalp.

– Contains hydrolyzed keratin and jojoba oil – Leaves hair moisturized, healthy and well-nourished Moisture Conditioner is the perfect finishing treatment for dry hair, thanks to the carefully selected moisturizing ingredi-

ents and the higher molecular weight used in the conditioner. The molecular weight helps ensure the Moisture Conditioner works 30% on the inside of the hair strands and 70% on the cuticle, which closes and seals the moisture in the hair.

– Contains hydrolyzed keratin, jojoba oil and shea butter – L eaves hair moisturized, healthy and well-nourished Moisture Mask is an intensive hair treatment for dry and lifeless hair.

The unique combination of hydrolyzed keratin, wheatbased amino acids, Marine Complex extract and a special molecule with ceramide properties effectively boosts and preserves the moisture in the hair and scalp.

PSYLLIUM EXTRACT

VOLUMINIS

WHITE DEADNETTLE FLOWER

COCONUT OIL

GINSENG ROOT

MACADAMIA OIL

[ Also comes in 700 ml. See page 72 ]

[ Also comes in 700 ml. See page 72 ]

[ VOLUME SHAMPOO ]

[ VOLUME CONDITIONER ]

– Improves hair’s volume – Contains 3 unique and natural plant extracts – Leaves hair revitalized, soft and strong

PAGE 68

PHEOHYDRANE

Thanks to a unique combination of natural plant extracts, our volume shampoo adds much needed body and strength to thin and fine hair. Ginseng root, psyllium and white dead-nettle flower have a synergetic effect on the hair’s vitality and bounce, while the hair follicles are stimulated by fresh and cooling menthol.

– Improves hair’s volume – Contains macadamia and coconut oil – Leaves hair smooth, healthy and well-nourished

The ultimate conditioner for thin and lifeless hair. We have combined the nourishing properties from a classic conditioner with effective volume-creating active ingredients. HH Simonsen Volume Conditioner contains macadamia and coconut oil, which boost your hair with nourishment, shine and moisture.


1

[ HAIR PRODUCTS ]

CLEANSING SHAMPOO A cleansing shampoo deep cleans your hair and should be the first product you use. If you want to use a hair treatment/mask, we recommend you always cleanse your hair with a cleansing shampoo first.

[ TIP ] Miracle spray leaves the hair soft, healthy and shiny – and protects against the harmful UV-rays, to prevent your hair from being damaged.

2 3

RESTORE CREAM When you have dyed or bleached hair, it needs a helping hand to stay strong, healthy and shiny. Our restore cream will bring the hair back to its natural PH-level, and reduces frizz and split ends. Leave the cream in the hair for a few minutes, before rinsing out.

SHAMPOO A ”normal” shampoo for everyday use is available in special variants for all hair types, so find a variant that suits your hair and your situation.

STEPS TO PERFECT HAIR IN SALON

4

[ BLEACHED, DYED AND DRY HAIR ]

CONDITIONER A conditioner reconstructs the hair’s moisture level and the ingredients’ higher molecular weight closes the hair’s cuticles, ensuring the moisture stays sealed within the hair.

5

PAGE 69

MASK When you need an extra intensive treatment for your hair, you can use a hair mask. The hair masks ingredients typically have a low molecule weight and a lower PH value that lifts the hair’s cuticles and gives the hair mask space to penetrate the inside of each hair.


1

[ HAIR PRODUCTS ]

CLEANSING SHAMPOO A cleansing shampoo deep cleans your hair and should be the first product you use. If you want to use a hair treatment/mask, we recommend you always cleanse your hair with a cleansing shampoo first.

[ TIP ] Our products are very long lasting, so we recommend turning the bottle upside down, to get every last bit out of it.

2 3

MASK When you need an extra intensive treatment for your hair, you can use a hair mask. The hair masks ingredients typically have a low molecule weight and a lower PH value that lifts the hair’s cuticles and gives the hair mask space to penetrate the inside of each hair.

SHAMPOO A ”normal” shampoo for everyday use is available in special variants for all hair types, so find a variant that suits your hair and your situation.

STEPS TO PERFECT HAIR AT HOME

PAGE 70

[ BLOND, DYED, NATURAL CURLY OR DRY HAIR ]

4

CONDITIONER A conditioner reconstructs the hair’s moisture level and the ingredients’ higher molecular weight closes the hair’s cuticles, ensuring the moisture stays sealed within the hair.

MIRACLE SPRAY Finish off the routine with our miracle spray, that leaves the hair soft, healthy and shiny – and protects against the harmful UV-rays, to prevent your hair from being damaged.

5


1

[ HAIR PRODUCTS ]

CLEANSING SHAMPOO A cleansing shampoo deep cleans your hair and should be the first product you use. If you want to use a hair treatment/mask, we recommend you always cleanse your hair with a cleansing shampoo first.

3

KERATIN BOOST Keratin is the building blocks of your hair. Our Keratin Boost is specially developed to rebuild the hair’s keratin level, while also giving intense care, shine and nourishment to your hair. use as a 2-4-minute rinse-out before conditioning your hair. Keratin Boost is the perfect product for salon-like hair, every day.

2

SHAMPOO A ”normal” shampoo for everyday use is available in special variants for all hair types, so find a variant that suits your hair and your situation.

STEPS TO INTENSE HAIR CARE AT HOME

4

[ CURLY OR FRIZZY HAIR, COPPER OR BRIGHT RED SHADES ]

CONDITIONER A conditioner reconstructs the hair’s moisture level and the ingredients’ higher molecular weight closes the hair’s cuticles, ensuring the moisture stays sealed within the hair.

5

PAGE 71

MASK When you need an extra intensive treatment for your hair, you can use a hair mask. The hair masks ingredients typically have a low molecule weight and a lower PH value that lifts the hair’s cuticles and gives the hair mask space to penetrate the inside of each hair.


[ HAIR PRODUCTS ]

SALON SIZE Our gorgeous Wetline shampoo and conditioner is also available in salon-size 700 ml with a practical pump. We use 20% less water in our formulations, so you can use less.

PRODUCT Repair Shampoo – 700ml Repair Conditioner – 700ml Moisture Shampoo – 700ml Moisture Conditioner – 700ml Color Shampoo – 700ml Color Conditioner – 700ml Volume Shampoo – 700ml Volume Conditioner – 700ml Anti-Yellow Shampoo – 700ml Cleansing Shampoo – 700ml

PAGE 72

Dandruff Shampoo – 700ml


[ HAIR PRODUCTS ]

PAGE 73

700 ML


[ HAIR PRODUCTS ]

NO FRIZZ, NO FUSS

B LO W D R Y CREAM

HAIR PRODUCTS UNCOMPROMISING QUALITY AND PROFESSIONAL FEATURES – CREATED FROM 30 YEARS OF EXPERIENCE HH Simonsen’s own range of hair products is developed with extremely high ambitions. Ambitions for creative styling, fantastic looks and crazy ideas. But also ambitions for a healthy hair, which feels fantastic and well-protected. We have 25 years of professional experience. So we know hair. We know the challenges. We know the needs. And because of that we know what we want. That is why we are deeply involved in all parts of the creation of our products. From the first thought to the finished product. We believe that science and beauty are close allies. So we research. We test and we improve. We find and develop the best ingredients. And we always strive for the ultimate product performance. The proof is the nurturing, protecting and regenerating Brazilian nut oil in our hair wax. The ecological honey extract in our Curl Cream. And all the other important details making every single product special. Now it’s time to go explore. On the following pages you will meet our diverse range of hair products. And you are certain to discover true luxury for the hair. Because we’re in it for the hair. Everyone’s hair.

PAGE 74

All our products are packaged in square boxes, as to avoid wasting space when shipping our products to salons and private customers.


[ HAIR PRODUCTS ]

BESTSELLER

FOCUS KERATIN. YOUR HAIR´S OWN WONDER PRODUCT

HH Simonsen Miracle Spray is an easy-to-use leave-in hair cure which is sprayed on and left in towel-dry hair and has an instant effect on the health and shine of your hair. Your hair becomes easier to comb through and detangle and the risk of split ends is minimized. Part of the secret is the moisturizing care-complex Pheohydrane which consists of Polysaccharide from brown algae, amoinoacids from the micro-algae Chlorella Vulgaris and minerals drerived from seawater. Pheohydrane is easily bound to the hair and creates a protecting og moisture-preserving film around the hairstraws. Miracle Spray also contains hydralized keratin with a low molecule-weight which enables the keratin to go deeply into every single straw of hair and strengthen it from the inside. But not only that: Miracle spray also protects the hair from UV-radiation and colour-loss in dyed hair.

[ Doesn't weigh on the hair ]

OLIE

KERATIN™

PAGE 75

WEIGHT 0


[ HAIR PRODUCTS ]

[ Doesn´t weigh on the hair ]

[ Weight 0 ]

[ KERATIN BOOST ]

[ MIRACLE SPRAY ]

Keratin Boost is developed to effectively – Gives deep and intense care and rebuild the hair’s keratin levels and to nourishment provide the hair with intense care and – Leaves hair shiny and lively nourishment while you are styling. –K  eratin Boost can be used to fill our – Rebuilds the hairs keratin level Nourishing Styler, or as a 2-4 minute rinse-out, after conditioning

A true miracle for your hair. The spray makes your hair silky smooth and lustrous while revitalizing and protecting against damage and UV-radiation. – Perfect for detangling

– Free from parabens – Protects against UV-radiation and natural wear – Intensely moisturizing – Leaves the hair soft, healthy and shiny

AWARD WINNING

HOLD SHINE

HOLD SHINE

[ HEAT PROTECTION SPRAY ]

[ STYLING OIL ]

PAGE 76

Heat Protection Spray is designed to protect your hair when using electric appliances. The spray contains argan oil that has an anti-static and moisturizing effect. Shake the spray firmly before use and apply to damp hair before drying or styling.

– Protects against heat damages – Protects against UV-radiation – Contains argan oil – Mild and fresh scent – Leaves the hair soft and shiny

Treat your hair with this unique styling oil that combats frizz, adds immediate and intense shine and makes combing easier. Apply a drop or two to damp hair before drying and styling. Add another drop after styling for an even smoother finish.

– Prevents frizz – Protects against heat damages – Contains argan oil and jojoba oil – To be used in both wet or dry hair – Restore the hair’s moisture level


[ HAIR PRODUCTS ]

NEW SIZE 150 ML

HOLD SHINE

HOLD SHINE

[ CURL CREAM ]

[ BLOWDRY CREAM ]

This gravity-defying curl cream will keep your curls stunning, vibrant and with an irresistible smoothness. Apply to damp hair and use a diffuser to define curls or let your hair air-dry to achieve a natural look.

– Prevents frizz and dryness – C ontains macadamia oil and ecological honey extract – Distribute in towel dry hair

Essential heat protecting cream for blow-drying thick hair. It protects your hair from heat at up to 230° C and leaves it silky smooth and lustrous. – Reduces the risk of broken and frizzy hair

– Preserves the hair’s strength – Fights tangling – Perfect for combing wet hair – Protects up to 230° C

HOLD SHINE

[ CREATIVE GLUE ]

PAGE 77

This styling gel has a flexible yet super – Extreme hold strong hold and provides the hair with – Easy to style elasticity for you to style your hair exactly – For all hair types as you want – no matter the hair type. – Not tested on animals – Free from parabens


[ HAIR PRODUCTS ]

[ Mazimize Spray is a wet dry-shampoo which turns into a fine powder. Shake thoroughly before use. ]

[ Dry hold, volume and matte finish ]

HOLD SHINE

HOLD SHINE

[ MAXIMIZE SPRAY ]

[ BEACH SPRAY ]

Our maximize spray is a volumizing spray, that’ll breathe new life into any type of hair. Perfect for adding volume and texture to any hair style, or to give the hair a perfectly messy look.

– Easy to wash out – Use in wet hair, to add volume, hold and texture when drying – Use in dry hair for added volume and texture – Perfect for short and long hair

Our Beach Spray adds a matte and summerly structure as well as tons of conditioning thanks to the nourishing ingredients such as macadamia oil and vitamin B5. The spray has UVprotecting ingredients,

THE NUMBER 1 SELLER OF THE HAIRDRESSINGBUSINESS

PAGE 78

– Contains macadamia oil – Contains vitamin B5

[ Takes the frizzle out of the hair]

HOLD SHINE

HOLD SHINE

[ HAIR SPRAY ]

[ VOLUME MOUSSE ]

The Hair Spray gives you a perfect hold, supreme gloss and an intriguing, mild fragrance. The spray gives you endless styling options and can be used on a daily basis without causing dryness or white flakes in the hair.

is dermatologically tested and without parabens. Spray into wet or dry hair.

– Strong hold – Protects against UV-radiation – Moisture resistant – Mild and fresh scent – P rovides shine and a silk-like structure

Our Volume Mousse is created to add volume and texture to any hair type while still keeping the hair light and flowy. The mousse contains fibers, that builds up around the hair, making it feel thicker and fuller, as well as wheat protein to protect and strengthen.

– Creates volume and texture – Contains fibers, that give hold and volume – Contains wheat proteins, that protect and strengthens the hair – UV-protective


[ HAIR PRODUCTS ]

[ Good for sports – doesn´t run when you sweat ]

[ Good for sports – doesn´t run when you sweat ]

HOLD SHINE

HOLD SHINE

[ STYLING PASTE ]

[ BLUE EXTREME WAX ] – Flexible hold – Perfect for a raw and urban styling – Defines and creates a matte texture – Free from parabens – Not tested on animals

Blue Extreme is a water based wax for a extreme hold but still easy and flexible to use. The hair gets a cool and urban look without seeming ‘gelly’.

[ Good for sports – doesn´t run when you sweat ]

[ Good for sports – doesn´t run when you sweat ]

HOLD SHINE

HOLD SHINE

[ GREY MUD WAX ]

[ BROWN MATTE WAX ]

Grey Mud is a versatile styling wax for a cool look and hold. With a hold factor of 3.5, the wax gives a medium/solid hold to keep the hair style all day. The wax is easy to restyle and wash.

– Versatile styling wax – Hold factor of 3.5

– Water based – With essential Brazilian oils

Brown Matte is a clay wax for extreme hold – Clay wax but the wax is still flexible and easy to both – Extreme hold restyle and wash. Choose your favourite or try all three.

PAGE 79

Unleash your creativity! This styling paste is perfect for shaping and creating raw, urban hairstyles. The paste is ideal for hairstyles in short and medium-length hair.


[ SCISSORS ]

SCISSORS HANDMADE PERFECTION TO THE FINGERTIPS You feel it instantly when you take one of scissors in your hand: It sits perfectly. It feels perfect. It is perfect down to the last, delicately made detail. It is sublime craftmanship elevated to the highest luxury. Made from Japanese steel and hand-forged in Australia. A work of art made to create works of art. And believe us: It knows its stuff. It is with great pride that we collaborate with Japanese masters such as the ones behind Excellent EdgesTM who not only make their own scissors but also hold the rights to Yamamoto and Hikari. Scissors that are known and praised all over the world. The kind that make even the greatest hairdressers write glowing reviews because they just have to share their experiences with all the world. The scissors are the hairdresser´s most important tool – and with HH Simonsen you get the very best. And you get a tool that fits your stature and your way of working thereby avoiding wear and injuries.

PAGE 80

It´s Japanese wisdom in european salons. Just you wait.


[ Only the best is good enough ]


[ SCISSORS ]

PAGE 82

WHAT THE ICONS MEAN [ Slide slicing | >5° ]

[ Chipping | <20° ]

[ Point cutting | <50° ]

[ Blunt cutting | 90° ]

[ Drejeledssaks??? ]

[ Ergonomic scissors ]

[ Hand-honed scissors ]

[ Lightweight scissors ]

[ Scissors-edge | 28° ]

[ Scissors-edge | 32° ]

[ Scissors-edge | 38° ]

[ SScissors-edge | 40° ]

[ Scissors-edge | 42° ]

[ Scissors-edge | 45° ]

[ Scissors-edge | 47° ]

[ Scissors-edge | 50° ]

[ Scissors-edge | 55° ]

[ Dry hair ]

[ Lefthanded ]

[ Righthanded ]


[ SCISSORS ]

FUJI Japanese FUJI is a highly exclusive and very recognized scissorbrand that produces some of the finest and best scissors in the world. With FUJI you achieve the most outstanding in cutting-capacities and quality. In other words: FUJI is scissors for the hairdresser who wants to work with nothing but the best of the best tools. Yamamoto Royal is FUJI´s exclusive sister-brand.

[ YAMATO ROYAL ] – Blades steel type: Takefu CSI – Handle steel type: 340 – 15 years sharpening service – Lifetime warranty – Sizes: 5”-5.5”-6”

– Blades steel type: Hitachi RSP Steel Powder – Handle steel type: 340 – 15 years sharpening service – Lifetime warranty – Size: 5”-5.5”-6”-6,5”

[ FUJI FGG THE PRESIDENT ] – Blade steel type: Hitachi RSP Steel Powder – Handle steel type: 340 – 15 years sharpening service – Lifetime warranty – Sizes: 5”-5,5”6”-6,5”

PAGE 83

[ FUJI ROYAL BLUE ]


[ SCISSORS ]

HIKARI ONE OF THE MOST RECOGNIZED SCISSORSBRAND IN THE WORLD For 50 years Hikari have made itself noticed by producing truly exceptional scissors with a comfort, a quality, a design and a durability that are outstanding. Hikari, founded by the famous Fukutaro Takahashi, has revolutionized the market and is now one of the world´s most recognized scissorsbrands.

[ COSMO DRAGON ]

PAGE 84

The exclusive Cosmo Dragon is a powerful pair of scissors with a unique design which automatically maintains the pressure along the length of the scissors. It ensures a perfect balance and a powerful cutting in wet or dry hair. The deisgn of the funnel-shaped handle gives maximum comfort, control and mobility because your fingers gets room to rotate. The outside blade edge enables the scissors to adjust to your fingers and maintains a perfect 90* angle when graduating. Result? Maximum precision and lots of comfort for your elbow and shoulder.

– Blades of Hikaris own steel – Handle steel type: 340 – 15 years sharpening service – Lifetime warranty – Sizes:”6”-6,5


SCISSORS FOR THE QUALITY-MINDED HAIRDRESSER The Australian scissorsbrand Excellent Edges TM produces some of the best scissors on the market.Their sortment comes in series which offer a wide selection of scissors with their own characteristics and purposes. This means that whether you´re a newcomer or have 30 years worth of experience we have just the scissors for you. Excellent EdgesTM was founded by Australian Tim Payne i 1987 after he had served his apprenticeship with Mr. Nakamura who is considered the ”godfather” of scissors-smiths. Excellent EdgesTM, who celebrated their 30 years anniversary, is today a renowned brand which supplies talented and creative hairdressers with cutting-edge quality tools.

PAGE 85

FORGED FROM JAPANESE WISDOM

[ SCISSORS ]


[ SCISSORS ]

EXCELLENT EDGES FISH KIT It´s all about the feel and the flair of the design. Feel it, work it, so you achieve the perfect feeling on the scissorblades. That is the secret behind the revolutionary Fish Kit™ series which gives you the ultimate scissors for dry-hair cutting. The scissors are forged from the unique ATS314 steel which can be honed and shaped in a very special shape – and has a hardness which make the scissors extremely sharp, precise and perfect for thinning and ”slicing”. Fish Kit™ has been developed on HH Simonsens experience with the scissors and Scandinavian hair and with this fabolous series there´s almost no limits to your creativity and personalization. That´s one of the reasons that Fish Kit™ belongs to the most popular among top hairdressers all over the world. The Fish Kit™ scissors come with a 10 year sharpening service which is your guarantee for quality and durability.

[ Stingray – developed in collaboration with HH Simonsen ]

[ STING RAY ]

PAGE 86

– Blades steel type: Hitachi ATS314 – Handle steel type: 340 – 10 years sharpening service – Lifetime warranty – Sizes: 6”

[ BARRACUDA ]

– Blades steel type: Hitachi ATS314 – Handle steel type: 340 – 10 years sharpening service – Lifetime warranty – Sizes: 6”, 30 teeth

[ Marlin Big Mouth – developed in collaboration with HH Simonsen ]

[ MARLIN BIG MOUTH ]

– Blades steel type: Hitachi ATS314 – Handle steel type: 340 – 10 years sharpening service – Lifetime warranty – Sizes: 5”


[ SCISSORS ]

[ CROCODILE ]

[ FISH KIT GP PHANTOM 6,0” ] – Blades from Japanese steel type: ZA-18 – Mountain shaped blade with BAYONET POINT – New specially designed ball bearing gives you ”flowing” movement – 10 years sharpening service – Lifetime warranty – Sizes: 6”

– Blades steel type: Hitachi ATS314 – Handle steel type: 340 – 10 years sharpening service – Lifetime warranty – Sizes: 6”, 10 teeth

[ RAPTOR ]

– Lifetime warranty – Handmade in Australia

PAGE 87

– Hitachi steel – 27 diamondshaped teeth – ”Clean cur”, no lines in the hair – Fantastic for fine hair – 10 years sharpening service


[ SCISSORS ]

[ Close-up ]

EXCELLENT EDGES DAMASKUS The Damaskus-series scissors are inspired by ancient Japanese samurai-tradions. The special Damasucs-technique layers up to 20 thin sheets of steel around a hard core of carbon. This gives the scissors a hard and durable core which makes them extremely durable in use. In this series you will find two Sword-scissors which are extremely flexible and very, very strong at the same time.

[ SWORD 10 ] – Damaskus laminated – Blade steel type Hitachi ATS314 – Handle steel type: 340 – 10 years sharpening service – Lifetime warranty – Sizes: 5,5” - 6”

[ Close-up ]

[ SWORD 18 ]

PAGE 88

– Damaskus laminated – Blade steel type Hitachi ATS314 + silver1 – Handle steel type: 340 – 10 years sharpening service – Lifetime warranty – Sizes: 5,5” - 6”


[ SCISSORS ]

EXCELLENT EDGES PREMIUM All Excellent Edges™ scissors are handmade in Australia and that´s a guarantee for absolute top-quality. The scissors in the Premium-series are the orginal Excellent Edges™ scissors which celebrated their 30th anniversary last year. But even with 30 years on the blade they´re still the most popular in the selection. They´re made from Hitachi-steel of the most exquisite kind after very rigorous demands on design as well as quality. The Premium-series is the obvious series for you who would never compromise on quality.

[ Designed in collaboration with HH Simonsen ]

[ GLIDER VIPER ] – Blade steel type Hitachi 440 CM with an extra high concentration of radium and cobolt – Handle steel type: 340 – 10 years sharpening service – Lifetime warranty – Sizes: 5”, 5,5”,6”, 6,5”

[ XJ JET 5,75” ] – Blade steel type Hitachi ATS314 – Comfortably FORSKUDT and ergonomically shaped handle – Perfect for precision cutting due to the thin and pointed blades – Handle steel type: 340 – 10 years sharpening service – Lifetime warranty – Sizes: 5,75””

[ Designed in collaboration with HH Simonsen ]

[ MANTARAY ] – Blade steel type Hitachi 440 CM with an extra high concentration of radium and cobolt – Handle steel type: 340 – 10 years sharpening service – Lifetime warranty – Sizes: 5”, 5,5”,6”, 6,5”

PAGE 89

Our master bladesmith is not afraid to think new, and neither is he afraid of making a point of his new ideas. He´s done that before on Edges BK, Edges BM and Barber BC70. With the BAYONET POINT he has in fact created a completely new way of thinking powerful points on scissors. See page 66. On these three models the the design of the scissors can be changed to create a mountain-shaped design which gives increased strength on the scissors. That detail means that the scissors aren´t pushed backwards and the power of the cutting is increased. Thus the scissors feel more “right there” on the tip of the scissor.


[ SCISSORS ]

[ Designed in collaboration with HH Simonsen ]

EDGES The Edges™-series from Excellent Edges™ consist of handmade scissors produced from traditional Japanese principles which have been used for the making of tools in Japan for several thousand years. They are handmade in Australia from the finest 440B-steel and with this series you really get value for money in the shape of sublime sharpness, quality and strength. The Edges™ come with a 5 year sharpening service which is your guarantee for quality and durability.

[ ANACONDA – THE SCISSORS FOR CURLY HAIR ] – Blade steel type Hitachi 440 CM with an extra high concentration of radium and cobolt – Handle steel type: 340 – 10 years sharpening service – Lifetime warranty – Sizes: 6”

[ Designed in collaboration with HH Simonsen ]

[ HAWK ]

PAGE 90

– Blade steel type Hitachi 440 CM with an extra high concentration of radium, molybdium and cobolt – Handle steel type: 340 – 10 years sharpening service – Lifetime warranty – Sizes: 5,5”, 6”, 6,5”

[ BARBER BC70 - CLASSIC DESIGN ] – Blade steel type National 440 C with an extra high concentration of radium and cobolt – Handle steel type: 340 – 10 years sharpening service – Lifetime warranty – Sizes: 7”


[ SCISSORS ]

[ Powerful bayonet tip ]

[ EDGES BR - NEW AGE DESIGN ]

[ EDGES BK ]

– Blade steel type Hitachi 440B with an extra high concentration of radium and cobolt – Handle steel type: 304 – 5 years sharpening service – Lifetime warranty – Sizes: 6”, 6,5”, 7”

– Blade steel type Hitachi 440B – Handle steel type: 304 – 5 years sharpening service – Lifetime warranty – Sizes: 5”, 5,5”, 6”, 6,5”

NEW

NEW

[ Designed in collaboration with HH Simonsen ]

[ Now with 30 teeth for an even softer cut ]

– Blade steel type Hitachi 440B – Mountain shaped 45 degrees ”clamshell” blades – Ergonomic handle designed for extraordinary comfort – 5 years sharpening service – Lifetime warranty – Sizes: 5,5”, 6”, 6,5”

[ EDGES BA5730 ] – Blade steel type Hitachi 440B with an extra high concentration of radium and cobolt – Handle steel type: 304 – 10-15% thinning – 5 years sharpening service – Lifetime warranty – Sizes: 5,7”, 30 teeth

PAGE 91

[ BD DUKE ]


[ SCISSORS ]

[ BAYONET TIP ] [ ALL NEW AND 100% HANDMADE ]

PAGE 92

Our master bladesmith is not afraid to think new, and neither is he afraid of making a point of his new ideas. He´s done that before on Edges BK, Edges BM and Barber BC70. With the BAYONET POINT he has in fact created a completely new way of thinking powerful points on scissors. See page 66. On these three models the design of the scissors can be changed to create a mountain-shaped design which gives increased strength on the scissors. Precisely that detail means that the scissors aren´t pushed backwards and the power of the cutting is increased. Thus the scissors feel more ”right there” on the point – especially at the point of the scissors. This blade is proof why it is optimal that smiths and hairdressers collaborate. The scissors are up for most tasks since there´s weight on the middle as well as at the point. They´re perfect for cutting ends, thinning, scissors-over-comb and detail work. The blade is strong all the way to the point and that minimizes any ”push” on the hair. Do yourself a favour and ask us about it.


[ SCISSORS ]

THE IMPORTANT

PIVOTAL JOINT On the average, a hairdresser is a hairdresser for seven years - including four years of training – before eventually leaving the business due to pain. Swivel handle can help you to achieve the correct ergonomic grip on the scissors and thery reduce the risk of other damages a job as a hairdresser may entail. In the existing training-book which hairdresser-pupils have at their disposal it s Claus Nissen of HH Simonsen who desribes and guides on ergonomics and correctly shaped tools.

FISH KIT CUBIC SERIES

EXCELLENT EDGES PREMIUM

EDGES

The Fish Kit™ Cubic-series consists of models from the Fish Kit™-series which is specially designed with increased focus on ergonomics and comfort. The construction of the double PIVOTAL POINT is designed as to avoid loose ”joints” by the screws and the handle adjusts to your fingers. This system reduces the risk of synovitis. The scissor-blades are made from the sublime ATS314 steel. This gives the Fish Kit™ Cubic scissors unequalled cuttingabilities and a durability you won´t get with many other scissors.

All Excellent Edges™ scissors are handmade in Australia and that´s a guarantee for absolute top-quality. The scissors in the Premium-series are the original Excellent Edges™ scissors which celebrated their 30th anniversary last year. But even with 30 years on the blade they´re still the most popular in the selection. They´re made from Hitachi-steel of the most exquisite kind after very rigorous demands on design as well as quality. The Premium-series is the obvious series for you who would never compromise on quality.

The Edges™-series from Excellent Edges consists of handmade scissors produced from traditonal Japanese principles which have been used for producing tools in several thousand years. They are handmade in Australia from the finest 440B-steel, and with this series you really get your money´s worth when it comes to sharpness, quality and strength.

See all the scissors on the following page.

PAGE 93

Ergonomics are the pivotal point/the key to a long and healthy life in the hairdressing business. Bad ergomics often begin with a wrong grip on the scissors – and this leads to bent wrists and wrong use of your fingerjoints and muscles. This influences your workposition, e.g. when the elbow is higher than the chest. Then you pull up your shoulders and that can cause sore shoulders and, further on, myalgia that will need treatment. In worst case a bad back. So the damage and wear and tear that a hairdresser may suffer are manyfold. Unfortunately, there´s no speical focus on this from either unions, authorities or during your training.


[ SCISSORS ]

[ WAHOO CUBIC ]

– Blade steel type Hitachi ATS314 – 10 years sharpening service – Lifetime warranty – Sizes: 5,5” 6”

[ CROCODILE CUBIC ]

PAGE 94

– Blade steel type Hitachi ATS314 – 10 years sharpening service – Lifetime warranty – Sizes: 6”

[ STINGRAY CUBIC ]

– Blade steel type Hitachi ATS314 – 10 years sharpening service – Lifetime warranty – Sizes: 6”

[ BARRACUDA CUBIC ]

– Blade steel type Hitachi ATS314 – 10 years sharpening service – Lifetime warranty – Sizes: 6”


[ SCISSORS ]

[ MARLIN BIG MOUTH CUBIC ]

[ GLIDER GM ]

– Blade steel type Hitachi ATS314 – 10 years sharpening service – Lifetime warranty – Sizes: 5”

– Blade steel type Hitachi 440CM – Handle steel type: 340 – 10 years sharpening service – Lifetime warranty – Sizes: 5”, 5,5”, 6,0”

NEW

NEW

[ Designed in collaboration with HH Simonsen ]

[ Now with 30 teeth for an even softer cut ]

– Blade steel type Hitachi 440B – RAGGED 45 degree ”clamshell” blades – Ergonomic handle designed ectraordinary comfort – 10 years sharpening service – Lifetime warranty – Sizes: 5,5”, 6”, 6,5”

[ EDGES BA5730 ] – Blade steel type Hitachi 440B with high concentration of radium and kobolt – Handle steel type: 304 – 10-15% thinning – 5 years sharpening service – Lifetime warranty – Sizes: 5,7”, 30 teeth

PAGE 95

[ BD DUKE 5,5” ]


[ SCISSORS ]

NEW

EEGO SCISSOR SERIES

NEW UPDATED SERIES! HH Simonsen have in collaboration with Excellent Edges™ a series for fresh-out-of-school hairdressers which makes it possible to get quality scissors at a reasonable price.

[ Designed in collaboration with HH Simonsen ]

[ New updated design ]

[ 27 teeth ] [ 5,7” ]

[ 6” ]

[ 5,75” ]

[ QUALITY SCISSORS AT A REASONABLE PRICE ] The scissors in this series are among the most ergonomic on the market and thanks to the curved and asymmetric design they´re enormously comfortable to work with. The EEgo series contains three pair of scissors which are only available as parts of the set: Ordinary cutting-scissors (5,75”), thinning-scissors with 27 teeth (5,7”) and texture-scissors (6”).

PAGE 96

Only sold as a set

– Blade steel type Hitachi 440B/440C – Handle steel type: 304 – 3 years sharpening service – Lifetime warranty


[ SCISSORS ]

1ST EDGES STUDENT SERIES GET A HEADSTART! This really fine startkit give you your moistiruzer, all your scissors, your knife and your clips right at your fingertips. [ 1st Edges 5530 5.5” ]

[ 1st Edges 5.3” ]

[ 1st Edges 5.8” with serration ]

[ A PROFESSIONAL START ] Starting as a hairdresser it´s curcial that you have the very right tools. That´s why we together with Ecellent Edges™ created 1st Edges which is the ultimate kit for hairdressers in training. The series contains a pair of cuting scissors in two sizes, structure-scissors in size 5,5”with 30 teeth as well as a carbon-comb, carbon clips, a moisturizer, a soft scissors-case and a feather knife. The scissors are handmade from 440B high-quality steel and the firm and curved finger-rests and the proportions of the handles create a perfect balance.

– Blade steel type 440B – Handle steel type: 304 – 2 years sharpening service – Lifetime warranty

PAGE 97

The scissors are for school- or trainee use only and are only sold together.


[ SCISSORS ]

PERSONALIZE YOUR SCISSORS [ Get your own or your salon´s name engraved with your favorite font ]

[ Personalize your scissors with a logo, a picture or a drawing of your own choice ]

Personalize your scissors with your or your salon´s name and a fine icon.

PAGE 98

Now you can give your scissors your very own personal touch with an engravement. Should it be your name, your salon´s name or maybe just a little icon that means something special to you?

It´s easy. Just send your consulent your written copy or a snapshot of what you wish to have engraved on your scissors – then we´ll take care of the rest.


[ SCISSORS ACCESORIES ]

[ Fingerrings are not incl in the set ]

[ FINGERRINGS, WASH LEATHER AND OIL ] oil which is the very best for scissors in that it gives extreme moisture without greasing. The oil, which is also good for cutting-maschines, also contains teflon which makes its way into the little holes which appear in the metal due to wear and tear. This makes the surface more even.

The nice lamb Chaomis eliminates the fine scratches from the blades and keep them sharp and strong. On top of that we offer fingerrings which ensure a perfect grip on your scissors. They come in different colours so you can tell them apart. Greasing oil – 6 fingerrings – Chaomis.

[ SOFT SCISSORS CASE HH SIMONSEN ]

[ SCISSORS CASE HH SIMONSEN ]

[ FISH KIT™ SCISSORS CASE ]

– Solid neoprene material – Easy to clean and maintain – Room for 4 pairs of scissors

– Solid neoprene material – Easy to clean and maintain – Room for 16 pairs of scissors

With the new, exclusive Fish Kit™ you´re ensured maximum protection for your tools. The scissors case which is made from quality materials and designed in a simple and cool look comes free when you purchase a pair of scissors from the Fish Kit™-series.

[ SCISSORS BELT IN REAL LEATHER ]

[ THE BULLET SCISSORS BELT ]

[ VEGAN LEATHER LOOK SCISSORS BELT ]

Pamper your scissors with this exclusive scissors belt. The leather is easy to clean and just gets more beautiful in use. This stylish and practical scissors belt has room for 6 pair of scissors as well as a knife and combs.

– Handmade in London – Finest Italian leather

Pamper your scissors with this gorgeous scissors belt in soft materials with an exclusive leather look. This practical scissors belt have room for 6 pairs of scissors as well as knife and combs.

– 6 scissor space – Comes in black

PAGE 99

Apart from sharpening your scissors will need continuous care and maintenance if you want to get the best out of them for years to come. Our Care & Maintenance Set which contains a greasing-oil and a Chaomis ensures premium daily care for your scissors. The oil is based on camelia-


[ SCISSORS ]

GUARANTEE/WARRANT STIPULATIONS [ GREATER JOY FOR A LONGER TIME – WE GUARANTEE ] All scissors that HH Simonsen sells are high-quality and will last for many years if they are continuously serviced and maintained. For service, maintenance or repair of a pair of scissors they must be returned to HH Simonsen. If service, maintenance or repair are done by other firms the product-guarantee will be repealed. The producer of the scissors has at any time the decisive decision on the further guarantee of the scissors if the scissors have been serviced or repaired at an un-authorized. All scissors from Excellent Edges™ come with a lifelong guarantee (if the scissors break in two or if a tooth breaks off of a pair of thinning-scissors a new pair of scissors of the same type will be offered). Excellent Edges™ exhaustive Daily Management-system is your guarantee that your scissors have been thoroughly examined and tested before leaving the factory. Should you however be unhappy with the scissors please contact HH Simonsen immediately with a desciption of what is wrong with them. We will then repair or replace them after assessing them. [ PLEASE NOTICE THAT THE FOLLOWING CAN NULLIFY YOUR SCISSORS-GUARANTEE ] – Attempt of repair/service by others than Excellent Edges™ – Incorrect maintenance such as lack of oiling (we deliever a free bottle of Excellent Edges™ Camellia Oli with every pair of scissors to prevent corrosion). – Lack of adjustment of centerscrew – Inappropiate use such as cutting in other materials other than hair eller loss of the scissors – Corrosion or rust due to lack of cleaning or oiling

[ WHEN YOU START USING THE SCISSORS ]

PAGE 100

For the first 8-10 days pay attention to adjusting the centerscrew of the scissors as the rubber-ring placed between the centerscrew and the steel is bew and must adjust to the scissors. Apart from that you must cut with a lighter pressure of the thumb than before the service. Don´t cut with the centerscrew too loose in the tightening. If the centerscrew is too loose or if you pressure too hard with your thumb it may cause instant damage to the scissors edge.


[ ACCESSORIES ]

ACCESSORIES ACCESSORIES FROM HH SIMONSEN As a hairdresser, you are an artist. Just like it’s your job to help people be the best version of themselves, it’s our job to make sure that you have the best tools to unfold your skills. This doesn’t just apply to your scissors or the products and styling tools that you use - but also to your accessories. They should all be top quality – so you’re ensured the best circumstances to do, what you do best.

PAGE 102

We have created a range of accessories that, just like everything else in our assortment, has been developed in collaboration with hairdressers and with the highest demands for comfort and quality.


[ ACCESSORIES ]

COMFORTABLE GLOVE [ HAND CLEANSING GEL ]

HH Simonsen’s Sanitizing Spray is created specifically for salons and makes it quick, easy and safe to keep surfaces and tools clean and free of bacteria.

Your hands deserve the very best! That’s why we’ve created our Hand Cleansing Gel that doesn’t just keep your hands clean, but also leaves your hands refreshed and revitalized.

[ Available in sizes SMALL, MEDIUM & LARGE ]

[ Approved by the Danish Environmental Protection Agency ]

[ Approved by the Danish Environmental Protection Agency ]

[ HAND OFF ]

[ CLEAN IT ]

[ BLACK NITRILE GLOVES ]

Hand Off is a cleansing spray especially made for your hands. The spray is both bactericidal og moisturizing – so you`ll always have soft and clean hands.

This fastdrying spray kan clean your tools in seconds, leaves noresidue and has antiseptic qualities that minimize the spreading of bacteria.

Our nitrile gloves are latex free, powder free and non-sterile single-use gloves. The gloves live up to EU regulations and standards for “Category III”-single use gloves, for optimal protection. The gloves protect against hair-color cream, water and possibly dangerous fumes, that could occur when coloring hair.

[ WATER SPRAYER ]

[ FACE MASK ]

Rubber surface for great grip. Special designed pump function to delicately atomize the water.

HH Simonsens facial mask is made for hairdressers and customers´ use. Use it when you colour eyebrows, eyelashes cuts the fringe or in other situations where there is close physical contact. Outer: 100% cotton. Inside: 100% polyester. Lining: 100% cotton.

SIDE 103

[ SANITIZING SPRAY ]


[ ACCESSORIES ]

[ Memory foam seat for maximum comfort ]

[ LUXURY TABLE STAND ]

[ TABLE STAND ]

[ Seat specially designed for healthy posture ]

[ SALON STOOL ]

[ SALON STOOL ]

With new skater wheels. Max height 72 cm. Min. height 54 cm. Seat diameter 30 cm.

Updated design for increased comfort. Max height 68 cm. Min. height 50 cm. Seat width (widest spot) 35 cm.

[ TRIPOD STAND ]

[ CROCHET PIN ]

[ PAINT PACK ]

[ MECHE-STRIPS ]

HH Simonsens professional highlight foil is of extra good aluminium quality that is strong, durable and easy to work with.

HH Simonsen paint pack developed in collaboration with @EPIC.FAMILY. In stock: Summer 2020.

Meche strips with tape.

[ TRAINING HEADS ]

[ TRAINING HEADS ]

[ TRAINING HEADS ]

[ TRAINING HEADS ]

Jane, approx. 45 cm. 100% Indian hair.

Victoria, approx. 30 cm. 100% Indian hair.

Sofie, approx. 45 cm. 100% Indian hair.

Michael, approx. 25 cm. 100% Indian hair.

Can be used for hair coloring. Natural growth direction.

Can also be used for hair coloring. Natural growth direction.

Natural growth direction. Extra dense hair.

Natural growth direction. Designed, so the hair can be faded with natural effect.

PAGE 104

Width: 12 cm. Length: 100 m. Thickness: 15 μ.


[ ACCESSORIES ]

[ 210 ] [ 212 ] [ 214 ] [ 274 ] [ 282 ]

[ COMBS ]

[ CARBON COMBS ]

[ CARBON COMBS ]

Hercules 180 & Hercules 1624

HH Simonsen combs. Heat and color resistant.

Excellent Edges™ kit incl. storage pouch. Heat and color resistant.

[ 500 g ]

[ CARBON CLIPS ]

[ CROCODILE HAIR CLIPS ]

[ DECO POWDER ]

Pack of 6 pieces. Heat and color resistant.

Pack of 4 pieces

Without ammonia. Without perfume.

The bleach can bleach the hair up to 3-4 tones.

[ Normal ]

[ SALON CAPE ]

[ LUXURY CUTTING CAPE ]

[ CUTTING COLLAR ]

[ LEATHER CUTTING COLLAR ]

- Easy to clean - Wash and tumble dry friendly - Extra thick fabric

- With silicone collar - Ideal for barbers - Velcro-closing

With magnet.

- XL-model for long hair - Sand inside for ultimate comfort

PAGE 105

[ XL ]


[ BECOME A MASTER ]

WORKSHOPS A COMMITTED PASSION FOR DEVELOPING THE TALENT OF HAIRDRESSERS WITH CUTTING-EDGE EDUCATION. Education is important. It´s also inspiring and rewarding. That´s why we at HH Simonsen are deeply engaged in developing the talents of hairdressers all over the world. We explore new ideas and methods and take your skills – from cutting to styling – to all new heights. We offer classes on all levels – from the basic cutting-techniques to creative and experimental expressions. Be part of it – and surprise yourself.

CURLY CUTTING [ #1 LET CURLS BE CURLS ]

[ #2 CURLS ’N STRAIGHT ]

We all know the struggles and the challenges of cutting and styling curly hair. Many women have curls, but don’t know how to tame them. And many hairdressers haven’t been properly trained in cutting curls – often working on instinct alone. This workshop will give you insight into the world of curls. You will be walked through the basics of cutting curly hair, different cutting methods and how to properly style it. In short, the workshop will enable you to cut curly hair with great control and ability.

If you wish to completely master the art of cutting curly hair – from soft waves to tight curls – this workshop goes into depth with this craft – going into depth on the importance of using triangle sections when cutting curly hair. The workshop focuses on two specific cuts for curly hair, that you can take directly back to your salon and use on your clients. One of the hairstyles is created to fit both curly and straight hair, to fit any client you may have.

7 hours incl a 30-minute break. Please be there 15 minutes before start.

8 hours incl a 20-minute break. Please be there 15 minutes before start.

PAGE 106

MEN'S CUT [ #1 MEN’S CUTTING CLASS ]

[ #2 CREATIVE EXPRESSION ]

Our men’s cutting class encompasses the elements of men’s cutting as well as traditional barbering techniques such as scissor over comb and beard cutting. We work with different classical elements, and we will perform a variety of men’s styles.

The second course focuses on creative expression and teaches you to translate the basic techniques into personalized, individual styles. This course also focuses on varying techniques and we will perform a variety of hairstyles.

5 hours incl a 30-minute break. Please be there 15 minutes before start.

5 hours incl a 30-minute break. Please be there 15 minutes before start.


[ BECOME A MASTER ]

WOMEN'S CUT [ #1 UNDERSTANDING TEXTURE ]

[ #2 CLASSICAL LINES ]

Texture and dry cutting are becoming more and more important methods to master, as customers wish for hair that’s versatile yet easy to style and maintain.

Classical cutting lines have always been an inherent part of hair fashion, and are suitable for women of all ages, types of hair and head shapes. And classical lines aren’t always straight – they can be concave, convex or even diagonal, as seen in pointcutting. The workshop primarily works in three segments: Ergonomic body posture, point cutting and the variation of classical lines and the effect these can have, depending on which scissor is used. Often, we use a scissor design that doesn’t provide the required strength and power needed for cutting classical lines fast and accurate.

In this workshop, we focus on how to understand and meet the customers’ needs, when it comes to adding texture, creating dry cutting segments and giving the hair a personal touch. The workshop will walk you – step-by-step – through the world of texture cutting, and how to use your intuition during the haircut. You will also get an introduction to Excellent Edges, who creates scissors that give you great creative freedom and unmatched quality.

Bob design, graduation, straight fringe and scissor over comb are all methods that will be brought to a new level during this course.

[ #3 U NDERSTANDING HAIR MANIPULATION ] We know that hair doesn’t always move or fall the exact way we want, which can give both you and the customer a hard time styling the hair. The secret to perfectly manipulating hair? Cutting it dry, which allows you to make it move in any direction you want, or to add or remove volume in a finished hairstyle. We also know that cutting straight lines can be a struggle – and how powerful scissors and easy techniques can be combined to create perfectly straight lines in only a few steps. Using excellent edges scissors, that have the cutting power needed to control and manipulate the hair, this workshop teaches you to reach the exact result that your customer is dreaming of.

Duration 3 hours. Please be there 15 minutes before start.

Duration 3 hours. Please be there 15 minutes before start.

Duration 3 hours. Please be there 15 minutes before start.

[ #4 EMOTIONAL INTELLIGENCE ]

[ #5 SHORT HAIR DON’T CARE ]

[ #6 TECHNIQUE & MESSY HAIR ]

You can master all the technical skills in the world, but one essential quality, that’ll take your craft to the next level, is emotional intelligence – something that is achieved through years of experience, but good to have in mind from your first day at the salon.

Short hair has never been more versatile. From a blunt cut to a pixie crop, or simply lifting the hair to lob-length – chopping off some length can be extremely liberating. The face-flattering, lowmaintenance cut is a timeless choice, and we all know the moment when a customer is ready for a drastic change.

Over time, hair trends have come in and out of fashion. From straight lines and graphic cuts to soft waves or a tight curl. As we move into 2020, we’re looking for a cut that’s casual and simple, yet looks effortlessly beautiful – this decade, fashionable hair has a personal touch and a DIY-vibe.

This course will teach you the must-know techniques of creating and shaping short cuts, that are elegant and feminine, and how to make sure the cut fits the face shape of your customer. With a few simple steps, you’ll be well equipped to create a short cut, that feels classic yet modern. .

This workshop will teach you simple but effective techniques that can add movement to a haircut and give it a perfectly messy feeling. We will work with how to challenge your craft, and how to use your scissors in new, creative ways.

Duration 4 hours. Incl a 30-minute break. Please be there 15 minutes before start.

Duration 6 hours. Incl a 30-minute break. Please be there 15 minutes before start.

During this workshop, you will learn highly structured wet cutting and high-grade precision cutting, as well as how to cut graduation shapes. Finally, we’ll work on cutting dry hair, to understand the feel of flow cutting. As we go through these technical skills, we’ll simultaneously work on your emotional intelligence, to help you achieve your full potential as a hairdresser. Duration 7 hours. Incl a 30-minute break. Please be there 15 minutes before start.

STYLING WORKSHOP [ #1 BECOME A MASTER ]

[ #2 BECOME A MASTER ]

You will get a short introduction to HH Simonsen and the company’s development during the past 16 years. We go through our products and explain the technology and functionality behind them. Following this, we get creative and provide you with tips and tricks on how to use the various stylers. Finally, it is time for a freestyle session. After completing this workshop, you are able to achieve the best results with the complete “Rod family” and become an even better advocate for this specific series.

You will get a short introduction to HH Simonsen and the company’s development during the past 16 years. We go through our products and explain the technology and functionality behind them.

Duration 3 hours. Incl a 30-minute break. Please be there 15 minutes before start.

Duration 5 hours. Incl a 30-minute break. Please be there 15 minutes before start.

[ We have re-invented all of our workshops to match the trends and techniques of tomorrow ] [ All workshops start with a 30-60 min. talk on theory, expectations and a follow-up evaluation ]

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Following this, we use the various stylers from the ROD series to create two stylings on training doll heads with inspiration on how to easily and carefully create a beautiful styling to last all night.


[ BECOME A MASTER ]

HH SIMONSEN OFFERS A WIDE RANGE OF COURSES FOR SALES REPS., SALONS, BLOGGERS AND PRESS.

Claus Nissen Cutting seminar for men or women. Price: €2,000 per day and €500 per travel day. If you want to represent Excellent Edges Scissors in your country, we offer education free of charge*. (*if you place orders on scissors for more than €4,000 within four weeks after the workshop. If no orders are placed, we invoice €2,000 per day plus travel days expenses. Hotel, flights and accommodations are 100% covered by the customer). External instructor If an extra instructor is needed, the price is starting from €1,800 per day and travel days cost €500 per day. We cover 50% of the costs if orders are placed within four weeks after the workshop. If not, we will invoice the remaining 50%. Hotel, flights and accommodations are 100% covered by customer. Educate the instructor or sales team If you want a HH Simonsen or Excellent Edges education for your sales team, ambassadors, instructors, bloggers or marketing team on the products and technology, we offer this free of charge* (maximum two days per year). For the next step, the price is €1,000 per day. *Hotel, flights and accommodations are 100% covered by the customer.

Lisbet Simonsen Styling seminar for women. Price: €1,800 per day and €500 per travel day. If you represent HH Simonsen electrical tools and styling products in your country, the brand and styling education is free of charge*. (*if you place orders on products for more than €5,000 within four weeks after the workshop. If no orders are placed, we invoice €1,800 per day plus travel days expenses. Hotel, flights and accommodations are 100% covered by the customer). Event or hair show If you want us to support you at a big event or hair show, we offer this free of charge if: – We have a premium spot and our products are in focus. – You place a supply order of at least €3,000 prior to the event. – Applies always: Flights, local transportation, hotels and food are covered by the customer. HH Simonsen covers transportation in Denmark, airport parking and social costs to the employees or external instructors.

CUTTING WORKSHOP GUIDELINES BECAUSE OF AN INCREASED AMOUNT OF WORKSHOPS, WE HAVE CREATED A FEW NEW GUIDELINES - A workshop is usually 4-9 hours. - Working hours between 08:00-19:00. - No travel (car, train, flight etc.) after 20:30. - Maximum two 5-hour workshops each day. -M  inimum ten people per workshop. Invite between 11-12.

- Under eight weeks prior to the event, the cancelation fee is €600 each workshop - or if less than 7 is attending a workshop the fee is €400. - Workshop held after 19:00 will be invoiced with a cost of €500 (unless approved by Claus Nissen before the event).

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The above guidelines must be adhered to unless contracted otherwise.

[ We want to deliver the best possible education quality for your customers. Therefore, we also need time to rest in between our workshops ]


[ TOOL CATALOGUE ]

B E AUT Y

FAVO R I T ES

2020 •

W I N N ER •

TECHNOLOGY MEETS BEAUTY

[ HH SIMONSEN’S INSTAGRA M ]

FOLLOW ALONG Be inspired by the HH Simonsen universe and get hair- and styling inspiration directly in your feed. Be the first to get our news and get behind the scenes on everything hair.

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You can also share your own moments with HH Simonsen tools and products. Take us along ’hhsimonsen – we´re looking forward to seeing your pictures.


WONDERFUL

WETLINE

HH Simonsen A/S  |  Energivej 25  |  DK-6780 Skærbæk  |  info@hhsimonsen.dk  |  Phone +45 73 75 10 00  |  www.hhsimonsen.com

Profile for HH SIMONSEN

HH Simonsen Tool Catalogue 2021 UK  

HH Simonsen Tool Catalogue 2021 UK  

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