Invest in a future filled with an active enjoyment of the great outdoors
I want to thank you for your belief in and support of HF Holidays. As Britain’s leading walking holiday co-operative, we know incredible things can happen when like-minded people come together with a common purpose.
When you increase your investment in the Society you help to enhance guest experiences, improve our country houses, support sustainability initiatives, and preserve the beauty of the great outdoors. We’ve been bringing people together in the great outdoors for over 111 years and your investment is key to sustaining the vision of our founder, T A Leonard. We continue to adapt to the needs of our members and guests and you can help us shape the future of the business.
Over my 40 years with HF Holidays, I’ve seen incredible changes to our holidays, driven by feedback from loyal members like you. Together, we’ve navigated challenges such as Brexit and COVID-19, and I’m proud to have led us to B Corp certification, a milestone that reinforces our values of operating ethically and sustainably.
Thanks to your support, so far we’ve completed £2 million of renovation work on Longmynd Hotel, with the full £4 million project set for completion by 2026. We're also committed to further investments across our estate, including plans to solidify our presence in the Peak District with the acquisition of The Peveril of the Peak
As I transition into retirement, I would like to ask you to consider increasing your investment in the Society to help us continue our mission. I’m confident our society will remain in good hands, guided by the Leadership and Board team. I look forward to being involved as a member and guest and wish you all the very best for the future.
Thank you for your continued support and membership.
With sincere gratitude,
David Harrington CEO, HF Holidays
Holidays Ltd, Unit 1, 1st Floor, Imperial Place, Maxwell Rd, Borehamwood, Hertfordshire WD6 1JN Registered in England & Wales | VAT Reg Number 125489987 | Mutuals Reg Number 5713R
Your valuable investment is making a real difference to HF Holidays, now and for future generations. In the past year, we’ve made great progress in enhancing facilities across our country house estate, both for members and guests, and our warm and welcoming team.
Ben Reid - Chair, HF Holidays
We exist to provide shared holiday experiences which inspire friendship, fun and an active enjoyment of the great outdoors. Because we believe that among the things that matter most in today’s busy world are an appreciation of natural beauty, a love of the open air, and the joy of sharing experiences with others. Our vision is to remain an independent, self-sustaining Society, with a growing, engaged membership, offering guests a warm welcome and the highest standard of walking and activity holidays.
Your investment in action
We use money generated from the sale of shares to expand and enhance our country houses, helping to sustain the quality of holiday experiences for our members and guests. As a future-focused business, we’ve been working hard on strengthening the fundamental infrastructure of each of the 15 characterful properties across our estate.
In 2024, thanks to your support, we’ve invested nearly £1.9 million to conserve, maintain, and improve our houses. So far, we’ve increased energy-efficiency of public spaces and guest rooms, refurbished interiors, and upgraded key safety systems including fire alarms. We’ve also invested in kitchens across our estate which will equip our teams to improve your overall dining experience.
“Each of our historic houses has its own unique needs, and we’re always looking for thoughtful ways to enhance your holiday experience. Whether we’re responsibly reusing materials or making buildings more energy-efficient, we’re committed to respecting the character of these special places whilst preparing them for the future. Thanks to past efforts like installing biomass boilers, adding EV chargers, and fully refurbishing Derwent Bank, we’re already seeing the benefits. These improvements help us meet your high expectations and ensure great value for everyone.
Dean Clark - Estates Manager
To attract and retain a strong workforce, we’ve upgraded our team’s accommodation at several houses and continue investing in improving staff areas for our live-in team members. We have also invested in improving guest bedrooms with plans to refurbish 15 more guest rooms at Longmynd Hotel by March 2025.
All these projects help to strengthen the value of the estate and improve the longevity of our Society in line with feedback from members.
● Improved energy efficiency at Longmynd Hotel with a new biomass boiler, enhanced thermal insulation and heating systems in all refurbished guest rooms, plus new windows and LED lighting throughout.
● Upgraded fire alarms and early warning systems at Derwent Bank, Holnicote House, and Thorns Hall.
● Refreshed interiors at Freshwater Bay with revamped dining rooms at Monk Coniston and The Peveril of the Peak on the way.
● Exterior facelift on Holnicote House and improvement to outdoor areas.
● Phase 3 underway of conservation roofing works at Harrington House, re-using as much of the existing stone as possible and upgrading thermal insulation.
Leave a gift in your will: Legacy gifts are vital in sustaining our co-operative. Your generosity aims to inspire future generations to enjoy the great outdoors. Read more at hfholidays.co.uk/leave-a-gift-in-your-will
Longmynd Hotel: New glazing with Stretton Hills views
Derwent Bank: Refurbished Superior room
Investing in our future
As a co-operative business powered by its people and values, we’re proud that our members provide the lion’s share of investment in our estate. We are guided by your ownership and insights and your investment can help shape the future of the Society.
We’ve switched to renewable energy across our estate and our ongoing commitment to enhancing the energy efficiency of our country houses and offices has already resulted in an annual reduction of approximately 113,000 kg of CO2e.
By increasing your shares, you can benefit from both an improved holiday experience and the returns generated from making HF Holidays a success.
Exterior facelift, outdoor area improvements and upgraded fire safety systems.
Team accommodation refurbishment planned, and shared guest spaces refreshed and redecorated.
Here are a few examples as to how increasing your shares can help…
● If 350 members holding the minimum number of £100 shares, invested another £100, we could upgrade several team accommodation rooms at Harrington House in the Cotswolds.
● If 120 members raised their shareholding levels to £1,000, we could install solar panels at Longmynd Hotel, helping to significantly reduce energy bills.
● If 70 Investment Members bought an extra £10,000 worth of shares, we could refurbish the remaining half of the guest rooms at Longmynd Hotel in Shropshire.
Upgraded interiors, exteriors inc. new windows, bedrooms, kitchen, dining and shared spaces.
Upgraded roofing works and dining room renovations in process.
Advantages of membership
Invest in our future: Your money is invested in improving your holidays.
Exclusive breaks: Join us on UK walking holidays exclusively for Investment Members.
Return on investment: Earn interest on your shares up to 3% depending on your membership category.
No non-member fees: Save £30 on all your holiday bookings.
Have your say: Join General Meetings to share your opinions and help shape our future.
10% off: Save on bar bills at our country houses.
Be the first: Hear the latest news, including new holidays and special offers.
Advance registration members who register early will have the chance to book ahead of the rest.
Elect our directors or stand for election yourself.
Partner Discounts: Enjoy exclusive in-store and online savings on brands including Cotswold Outdoor and Lowa.
Final roof renovations in progress, including historic glazed cupola and sustainably reusing existing materials where possible.
Harrington House
Holnicote House Freshwater Bay House Longmynd Hotel
The Peveril of the Peak
Increasing your shares is easy
● Each share is worth £1, the value doesn’t go up or down.
● Purchase over £1,000 worth of shares and become an Investment Member.
● The maximum any individual can invest is 100,000we have no large corporate investors.
● While we encourage a long-term commitment to your investment, shares are classified as ‘withdrawable share capital,’ meaning you have the option to request a refund of your investment at any time (subject to Society rules).
Scan to complete form online
To increase your shares call our membership team on 020 3974 8865 Visit hfholidays.co.uk/membership/increase-shares or Complete the form below and return by post.
Increase your shares by post
Please complete the form below to increase your shares by post and we’ll be in touch to take payment. Return form to:
Number of shares to be purchased Yes, please contact me by phone to organise payment of shares
Please note: There is always risk when purchasing shares, but members are not liable for the Society’s debts. While shares are withdrawable, the Board may suspend withdrawals at any time if needed. Share accounts are not protected by the Financial Services Compensation Scheme. Please visit hfholidays.co.uk/membership for important shareholder information and our privacy policy.
