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Turn Oi! into 視覺失調發現所

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Ho Siu Kwan Suen Hei Lam

The Research : Analysis of similar organisation : Existing problems in reference organisation

: Analysis of similar organisation

Position

operation mode

Space

Environment

Facility

Non- profit

Business

Non- profit

Non- profit

Medium

Small

Large

Small

• Old style • Old factory structure • Near to the housing

• Old, Classic style • Heritage structure • Located in urbanized area

Lack of diversity

Lack of open area

Studio for artist Gallery Theater Handicraft shop Coffee and Tea shop Open space

Gallery Restaurant Art Shop Harp Chamber Furniture store Comix office

• Modern style • Located in urbanized area Lack of interactive in promoting art Gallery Theater Restaurant Art Shop Open working space

• Modern style • Heritage structure Zoom in gallery Treasure Corner Flex-cite Illusion Wall Kaleidoscopic Theatre Think Big > Classroom Fantasy Photo Studio etc.

: environment of JCCAC

: Problems of JCCAC Signage Not united • Different graphic style & colour used

Solutions

• Colours and graphic style to be more consistent

: Problems of JCCAC Signage Too messy • Too much poster and information near the signage

Solutions

• Place the signage in clear •

area The size can be more bigger

: Problems of JCCAC Signage Hard to search the destination • Too much studio logos and numbers • Too much colors

Solutions

• Set a more clean system •

to arrange the numbers Each floor colors should be more consistent

: Problems of JCCAC Signage Hard to read the room number • The signages are out of eye-level • Too high

Solutions

• Place the identification

sign in eye-level and clear area

: environment of Comix Homebase

: Strength / Problems of Comix Homebase Signage ✔ Consistent style • Users can read the information easily ✔ Mixed illustration style • Presenting a clear and memorable brand identity to the visitors.

✖Small size ✖Installed in not obvious and out of eye-level place

Solutions

• Orientation signs should become bigger and placed in obvious place

The After: 視覺失調發現所

!ll : Analysis of similar organisation : Field trip in reference organisation

: The Background

• Located at 12 Oil Street, North Point, Hong Kong • Non- profit organisation operated • An Art & Design Education Centre

: Our Aim Providing a space for leaving this "lack of fantasy" city temporarily to the users, let them can explore diverse of possibilities about art and design & organise kinds of art activities in here.

(Illusion Centre) dedicates to change the citizens' mind, then influences the society, let the public pays more attention on art & design, makes Hong Kong surrounding by full of vibrant art & design scent.

Concept : Why ‘illusion’ ? ‘illusion’ as the theme of this centre, we hope the users through experiencing in (Illusion Centre), they will achieve its learning outcome, which is "illusion excites your brain", just like exploring on Arts or Design, we always break the rules for the innovative inspiration.

: Facility Art & Design Area

Zoom in gallery Treasure Corner > DIY Souvenir station Flex-cite > Multifunctional outdoor venue • Installation art exhibit • Screening Programme Illusion Wall > Outdoor art jam space Kaleidoscopic Theatre Think Big > Classroom Fantasy Photo Studio > 3d art photo booth

General Area

Fusion > Café Toilet Babycare Room Store Room Information Centre Staff Pantry Store Room Office

: Target User

Primary User

• People who interested in art & design culture • Designers artists

Secondary User

• Students • Tourists

: Characteristics

Designers & artists

People who interested in art & design culture

• Creative • Studious • Independent • Open-minded • Got personality • Bold

• Creative • Curious • Studious • Imaginative • Active

Students

Tourists

• Interest as first priority • Love graphics • Creative • Simple thinking • Cooperative • Low concentration

• Curious • Dynamic • Out-going • Initiative • Self-care

: Activities in the space People who interested in art & design

• Asking for information > Information centre • Join our art & design workshops or events > Think Big • Join the master's talk > Kaleidoscopic Theatre • Join Public Guided Tour > Zoom in gallery • Visit exhibitions > Zoom in gallery • Get the souvenir and record the memories for that day> Treasure Corner • Free art jam > Illustration wall • Enjoy Screening Programme > Flex-cite • Experiencing 3d art photo taking > Fantasy Photo Studio • Eat and take a break > Fusion • Relaxing > Flex-cite Designers & artists

• Visit exhibitions > Zoom in gallery • Be a tutor for our workshop/event > Think Big • Eat and take a break > Fusion • Be a talk show guest > Kaleidoscopic Theatre • Lend and borrow some art & design tools > Store room • Relaxing > Flex-cite

: Activities in the space Students

• Join our art & design workshops or events > Think Big • Join the master's talk > Kaleidoscopic Theatre • Join Public Guided Tour > Zoom in gallery • Get the souvenir and record the memories for that day> Treasure Corner • Enjoy Screening Programme > Flex-cite

Tourist

• Asking for information > Information centre • Visit exhibitions > Zoom in gallery • Get the souvenir and record the memories for that day> Treasure Corner • Free art jam > Illustration wall • Enjoy Screening Programme > Flex-cite • Experiencing 3d art photo taking > Fantasy Photo Studio • Eat and take a break > Fusion • Relaxing > Flex-cite • Join Public Guided Tour > Zoom in gallery

: Side elevation

1/F

G/F

G/F

1 /F Zoom in gallery Treasure Corner Flex-cite Illusion Wall Fusion Toilet Babycare Room Store Room Information Centre

Kaleidoscopic Theatre Think Big Fantasy Photo Studio Toilet Staff Pantry Store Room Office

: The environment (Before)

: The environment (Before)

: The environment (Before)

: The environment

The colour

• Sharp, Vivid > fits our brand identity, excite the users’ mind • Mainly used Primary color tone > represents “start from nothing to everything” in art & design, break the rules is a must.

The lighting

• Bright > giving users a comfortable atmosphere to foster their •

mind on art and design Sharp > fits our brand identity, excite the users’ mind, gives the users a fantasy surrounding.

: Main Destinations Gallery1, 2 -> Zoom in gallery

Room 2 -> Fusion

: Main Destinations

: Main Destinations Green Area -> Flex-cite

: Main Destinations Room 1 -> Treasure Corner

Planing : Scenarios pathway : Route plan : Sign location Plan : Sign message Plan

: Scenario pathway People who interested in art & design culture

G/F

G/F

Illusion wall

G/F Information centre

G/F

Flex-cite

G/F

G/F

Treasure corner

1/F Kaleidoscopic theatre

G/F

Fusion

1/F Fantasy photo studio

G/F

Exit

1/F

Entrance

Illusion gallery

Toilet

: Route plan People who interested in art & design culture

2 1

3

4

5

: Route plan People who interested in art & design culture

6

9

7

8

: Route plan People who interested in art & design culture

11

10

12

13

14

: Scenario pathway Designers & artists

G/F

G/F

Entrance

Illusion gallery

1/F Kaleidoscopic theatre

1/F

Think Big

1/F

Toilet

G/F

Fusion

G/F

G/F

Flex-cite

Exit

: Route plan Designers & artists

1

2

3

4

: Route plan Designers & artists

5

8

6

7

: Route plan Designers & artists

12

11

10

9

: Scenario pathway Students

G/F

Entrance

G/F

Illusion wall

G/F Information centre

G/F

Flex-cite

G/F

G/F

Treasure corner

G/F

Exit

Illusion gallery

1/F Fantasy photo studio

1/F

1/F

Toilet

Think Big

: Route plan Students

2 1

3

4

5

: Route plan Students

10

6

7

9

8

: Route plan Students

12

11

14 13

: Sign location Plan

Rule & Regular sign Information sign Directional sign

G/F

Identification sign Orientation sign

: Sign location Plan

Rule & Regular sign Information sign Directional sign

1/F

Identification sign Orientation sign

: Sign message plan Illusion wall

Office hours: Mon - Sun 9 a.m - 6 p.m

Fusion Treasure corner

G/F floor plan Flex-cite Treasure corner

Illusion wall Illusion wall

Office hours: Mon - Sun 9 a.m - 6 p.m

Zoom in Gallery

Fusion Office hours: Mon - Sun 11 a.m - 5 p.m

No eating and drinking Keep quite

Zoom in Gallery

Store room Staff only Babycare room

Staff only Store room

G/F

Client : Illusion Centre

Drawing title : Propose message plan

Date : 14 SEP 2017

Jobsite : North Point

Rule & Regular sign

Information sign

Identification sign

Orientation sign

Designed by : Ho Siu Kwan , Suen Hei Lam

Directional sign

: Sign message plan

No eating and drinking

Staff only

Office hours: Mon - Sun
 9 a.m - 6 p.m

Staff pantry

Fantasy studio

Office

Kaleidoscopic theatre Think Big

1/F

Client : Illusion Centre

Drawing title : Propose message plan

Date : 14 SEP 2017

Jobsite : North Point

Rule & Regular sign

Information sign

Identification sign

Orientation sign

Designed by : Ho Siu Kwan , Suen Hei Lam

Directional sign

Thank You