Business growth Describe your business model and what makes your business unique:
We are a marketplace that bridges the gap between online and offline retail for bricksand-mortar independent boutiques. We are passionate about creating technology that empowers independent retailers and allows them to compete on a global scale, as well as against chains like Amazon and John Lewis. We want to make local boutiques and their truly distinctive products discoverable for shoppers anywhere in the world.
What is your greatest business achievement to date? Bringing millions of pounds of revenue to our community of boutiques within 18 months of launching Trouva. These are sales that would otherwise never have ended up in the independent retail space, so we‘re very proud of making such a tangible difference. What numbers do you look at every day in your business? The daily sales performance, NPS and the growth of our community. To what extent does your business trade internationally and what are your plans? We‘ve got over 250 boutiques in our community from 25 cities across the UK, fulfilling orders for customers across the globe. Whilst our consumer focus remains the UK for this year, we‘re looking to launch in a European city this year. Describe your growth funding path: We‘ve been fortunate to have some of Europe‘s largest VC funds believe in our vision early on and have raised £2.5m from Octopus, Index Ventures and a group of strategic angels including current and former directors of eBay, Google, Jack Wills and Just Eat.