Making Web Money March 2024

How Would You Like To Get Your Hands On My Proven Marketing Strategies That Have CreatedA Multiple Six Figure Online Business?

Now You Too Can Explode Your Business Income With Monthly Internet Marketing Training And Coaching!

If You Are Serious About Changing From A Failing Online Business To An Uber Profitable Online Business I Can Help You!

Listen, I know what it's like to have a strong desire to have a successful online business but have no real idea of HOW to market it...

I'm not making empty promises. One thing you will not find on this site is a promise of "easy riches". I make no claims of how much you can make. I make no claims that you'll make any money at all. I don't know you. I don't know if you're a thinker or a doer. How can I promise you'll make X dollars? I can't. And I don't. That SHOULD be a sign of trust to you.

There are many others out there making crazy income claims. I won't promise riches. I won't promise any results. I'll simply tell you that I will show you things you can do to get your online business rocking and rolling!

There is absolutely no risk. I'm even going to take away ALL RISK for you. It's pretty simple: if you don't like the Training, you don't pay. Period. You have nothing to risk and everything to gain.

Let me say it a different way...

You Don't Even Have To Say "Yes" To Get Started Right Away, Just Say "Maybe" And I'll Send Your First Lesson Instantly!

Click Here

-

-

- Best Online Marketing Tools You May Have Missed

-

-

-

-

-

-

- MWM Success Guide - AreWeDoingListBuildingAllWrong?

- MWM Ask the Expert - Conquer Procrastination with the “One Small Step” Method

I hope you enjoy this month's magazine. Thanks for reading.

– Check out our 144 Great Back Issues of Making Web Money!

twitter.com/harrycrowder

Google's Gemini Marketing Trick

The world saw a jaw-dropping demo of Gemini this month. It’s a shame it wasn’t real.

• Google’s misleading demo video inflates Gemini’s capabilities.

• Industry reacts strongly. Google's exaggeration stirs disappointment in the industry.

• Despite backlash, the product remains impressive.

Google really didn’t have to exaggerate. When the company introduced Gemini its stunning new AI model that beat OpenAI on multiple benchmarks and understands both text and images it delivered a product that lived up to months of hype. Yet, as the company showed it to the world, it embellished.

https://www.cmswire.com/digital-experience/googles-gemini-marketing-trick

Meta Unleashes AI on Facebook Group Chats: What to Expect

Get ready for smarter group chats in Facebook. Meta is rolling out AI across its platforms, and group chats are receiving a significant upgrade with new AIpowered features. Here's a sneak peek at what's in store:

• Content recommendations - Never let the conversation lull again as AI will suggest relevant videos, articles, and topics to keep the chat buzzing.

• Topic filters - Dive deeper into specific interests. AI-powered filters will let you zero in on the topics you care about.

• AI prompts - As you type your message, AI will offer suggestions to refine your thoughts and express yourself clearly.

This AI revolution in group chats is still in its early stages. Meta is currently inviting select group admins to join the waiting list for early access.

https://about.fb.com/news/2023/12/meta-ai-updates/

Social Media Trends 2024: 34 Predictions for Marketers

Here's how the next 12 months will change your approach to digital marketing, based on the next wave of innovations and updates that’ll continue to reshape how we all interact.

https://www.socialmediatoday.com/news/34-predictionssocial-media-marketing-2024/697420/ hers, and spend time on TikTok and how brands can use our platform to connect with community.

Meta Unleashes AI on Facebook Group Chats: What to Expect

Get ready for smarter group chats in Facebook. Meta is rolling out AI across its platforms, and group chats are receiving a significant upgrade with new AI-powered features. Here's a sneak peek at what's in store:

• Content recommendations - Never let the conversation lull again as AI will suggest relevant videos, articles, and topics to keep the chat buzzing.

• Topic filters - Dive deeper into specific interests. AIpowered filters will let you zero in on the topics you care about.

• AI prompts - As you type your message, AI will offer suggestions to refine your thoughts and express yourself clearly.

This AI revolution in group chats is still in its early stages. Meta is currently inviting select group admins to join the waiting list for early access.

https://about.fb.com/news/2023/12/meta-ai-updates/

Starting today you can enroll in my new monthly coaching program where I will teach you how to turn PLR content into spendable cash using several underground methods.

Each and every month you'll get a new lesson showing you a different way to profit with the PLR products you already have. Each month will be a different lesson (sometimes delivered as a step-by-step PDF and sometimes delivered as video tutorial lessons, and even sometimes a mixture of both) that you can download, view, and then implement to start making money with PLR content.

This 12 month coaching program can help you feel good about every PLR purchase you've made (even those "junky" ones because I will show you how to polish them 'til they shine!). The PLR Profits Coaching Club can justify every penny you've spent. It can make those purchases worth something to you because you can put that content to work making money for you.

Click Here to Start

Are We Doing List Building

All Wrong?

For 25 years the online marketing advice has been, “Create an awesome freebie and a landing page, give away the freebie in exchange for an email address, nurture those leads through an autoresponder, and eventually you can sell stuff to those subscribers.”

This works. It’s worked for over 25 years. But I’m starting to think it simply does not work as well as it used to.

Consider this:

68% of consumers are more likely to purchase from a brand they’ve already bought from (HubSpot).

In the past year I’ve started two new email lists.

One is just like the description above. I created a bang-up hair-on-fire freebie and promoted it like crazy.

Requests poured in. The list grew like gangbusters. I was thrilled.

I also created a $12 product with tons of value to it. And I promoted that on social media and I sold quite a lot of copies.

In both cases I paid for advertising as well as getting organic traffic.

Which, if you’re paying attention, you realize that it COST ME to give away the freebie. I broke even on the paid product.

My list of people who got the freebie is about 22 times bigger than my list of buyers. That’s right, 22 TIMES BIGGER!

Which, by the way, is a meaningless statistic.

You could have a list of every single person on the planet and unless they’re buying stuff, it just does not matter. (Assuming your goal is to make money.)

Now here’s what does matter: I’ve made far more money with my small paid list than I have with my big freebie list.

I don’t want to say how much money, but it is substantial and wonderful and I am very, very happy with the results.

The key? I created that $12 product as a stand-alone product AND as an introduction to a $499 product. That is, someone who purchases the $12 product gets exactly what is promised and more. They are happy. And maybe it’s all they need.

But if they want more, they have the option of getting the $499 product. And a shocking-surprising-gratifying-exuberant number of them do.

My freebie list? Sure, I’ve made some sales, but it’s nothing to brag about.

I can’t say I’m ready to completely ditch the freebie list building method just yet, but I am ready to try more of the low-priced entry product form of list building and see if I can’t continue to replicate my results.

Conquer Procrastination with the “One Small Step” Method

The struggle for search engine ranking is real. We pour our hearts into content, only to see it languishing on the lower rungs of the Google ladder. But what if there was a way to effortlessly boost your traffic, without sacrificing quality or originality?

Your secret weapon? ChatGPT, the AI whisperer of SEO.

Forget keyword stuffing and backlink battles. This strategy hinges on a simple truth: Google loves fresh, up-to-date information. And who updates their content more diligently than Wikipedia? No wonder it dominates search results.

Here's the hack:

1. Mine Your Data: Dive into Google Search Console. Analyze your "Year over Year" traffic and identify pages experiencing a dip. These are your optimization targets.

2. Unearth the Keywords: Use the identified pages to uncover the keywords they rank for. These are the keys to unlocking your traffic potential.

3. Spy on the Top Dogs: Google those keywords and scrutinize the websites topping the results. What are they doing right? What makes their content shine?

4. Unleash the Power of ChatGPT: This is where the magic happens. Feed the gleaned insights into ChatGPT and tell it, "Update my content to match the best." Let its AI prowess inject freshness, relevance, and a touch of the winning formula you discovered. Do you prefer Bard or Jasper? Use the AI of your preference.

5. Rinse and Repeat: This isn't a one-time fix. Regularly mine your data, identify struggling pages, and unleash the ChatGPT refresh. Consistency is key.

Remember, you're not just throwing content at Google. You're strategically analyzing, learning, and evolving your content to match the ever-changing search landscape. And with AI as your partner, you'll do it effortlessly, leaving you free to focus on what you do best: creating amazing content.

Ditch the SEO stress and embrace the power of a simple hack. Let ChatGPT or Bard be your Google whisperer, guiding your content to the top of the search pyramid, effortlessly.

Now go forth and conquer the SERPs!

Removal of Cookies, Next Steps from Google

Google’s latest move towards gradually phasing out cookies involves the introduction of a feature called “Tracking option.”

Google’s latest move towards gradually phasing out cookies involves the introduction of a feature called “Tracking option.” This new functionality aims to restrain cross-site tracking of cookies by default, meaning that users will no longer be tracked across websites.

This new functionality aims to restrain cross-site tracking of cookies by default, meaning that users will no longer be tracked across websites.

https://blog.google/products/chrome/privacy-sandboxtracking-protection/

https://blog.google/products/chrome/privacy-sandbox-trackingprotection/

Reddit Aims for 2024 IPO at $15B Valuation

I love Reddit, but what are they thinking??

Business Insider reported that Reddit’s looking to launch its long-awaited IPO in 2024, at a target valuation of $15 billion.

To put that into context, X, which has 250 million daily users (versus Reddit’s 70 million DAU) and will bring in over $2 billion in ad revenue in 2023 (versus Reddit’s $800 million) is currently valued at $19 billion.

Snapchat, with 406 million DAU, more than 5x Reddit’s user base, is valued at $27 billion.

Based on the comparisons at hand, there’s seemingly not much logic to Reddit’s valuation target. But then again, maybe it is just that; an ambitious target, and Reddit will eventually have to settle at a lower price.

https://www.socialmediatoday.com/news/reddit-aims-2024-ipo-15-billionvaluation/703385/

Are You One Moment Away from Serendipitous Success?

Today I heard one single sentence in an 80-minute video that has given me the idea for what might be a million-dollar app in a brand new industry.

Every single day we are exposed to new thoughts, concepts, and ideas that we can potentially turn into a fortune.

The key is opening not just our eyes and ears, but also your minds, and then taking action.

For your inspiration, here are a few examples of people either being in the right place at the right time, or simply getting a tiny bit of information that they transformed into entire businesses:

• In 1998, two Stanford students, Larry Page and Sergey Brin, happened to attend a lecture on search engines. Inspired, they began working on a side projectthat would eventually become Google, revolutionizing the way we access information.

• In 1995, Rick Caruso overheard a conversation about a struggling mall. With his real estate expertise, he transformed the property into The Grove, a thriving outdoor shopping and entertainment destination.

• In 2012, Spencer Fry rescued a dog and posted a "dog selfie" online. The image went viral, leading to a successful photography career and even a book deal.

• In 2007, Whitney Wolfe Herd attended a networking event with a spare ticket. She met her future co-founder, and together they created Bumble, a popular dating app.

• In 2011, Blake Mycoskie was stuck in an elevator with a stranger who told him about the need for shoes in Argentina. This sparked the idea for TOMS, a company that donates a pair of shoes for every pair purchased.

• In 2000, Mary Barra, then a young engineer at General Motors, noticed a problem with a car's ignition system. Her persistence in raising the issue led to significant safety improvements and ultimately paved her way to becoming CEO.

• In 2008, Mark Cuban stumbled upon a delicious Cuban sandwich at a Dallas food truck. Impressed, he invested in the fledgling business, which later exploded into a national franchise known as "Shark Tank" success story "Cuban Pete."

• In 2009, Brian Chesky and Joe Gebbia, struggling to pay rent, rented out an air mattress in their apartment to attendees of a conference. This "aha" moment led to the birth of Airbnb, a hospitality giant, worth billions today.

• In 1997, Reed Hastings was frustrated by late fees from Blockbuster. This personal annoyance fueled his vision for a DVD-by-mail service, later evolving into the streaming giant we know today as Netflix.

• In 2005, YouTube was founded by three former PayPal employees after they struggled to share a video online. Recognizing the need for a video-sharing platform, they capitalized on the chaos of Web 2.0 and built an empire.

• In 2004, Mark Zuckerberg was approached by Cameron and Tyler Winklevoss to help build a social network for Harvard students. While the partnership didn't last, it sparked the idea for Facebook, which Zuckerberg capitalized on, changing the face of social media.

• In 1984, Martha Stewart's car got a flat tire near Martha's Vineyard. While waiting for help, she explored an antique store and discovered a stunning collection of tableware. This chance encounter fueled her passion for homemaking and launched her media empire.

• In 2006, Jack Dorsey attended a tech conference where he overheard discussions about group communication and technology. This sparked the idea for Twitter, forever changing the way we connect online.

• In 1971, Bill Gates met Paul Allen at a computer club. Their shared passion for technology led to the founding of Microsoft, shaping the personal computer landscape.

• Sadly, we don’t always grab opportunities when they present themselves to us. Don’t be like these folks:

• In 2000, Netflix CEO and co-founder Reed Hastings approached Blockbuster about a partnership. Unfortunately for Blockbuster, their CEO just smiled and laughed at Hastings.

• In the 1970s, Kodak, a leader in film photography, developed digital camera technology but shelved it, fearing it would cannibalize their existing business. This decision ultimately led to their decline and eventual bankruptcy.

• In the 1970s, Xerox developed the Alto, a groundbreaking personal computer with a graphical user interface. However, they focused on selling it to businesses instead of consumers, missing out on the PC revolution.

• In the early 2000s, Myspace was the dominant social networking platform, boasting millions of users. However, they failed to adapt to changing user preferences and innovations, allowing Facebook to eventually overtake them.

• In 1998, Yahoo had the chance to acquire Google for $1 million but declined, deeming it "not a core business." This missed opportunity proved costly as Google grew into a tech giant worth trillions today.

Opportunities can come in various forms, from chance encounters to personal frustrations, keen observations, and the ability to connect the dots.

Remember, the right place and right time might be closer than you think.

Takeaways from Some of the World’s Best Business Books

Life's too short to live on anyone's terms but your own. That "someday" you're waiting for might never come. Focus your energy on what drives the most results.

- The 4-Hour Workweek

Acquire or build income producing assets. Focus on cash flow.

The only way to escape the "rat race" is to have monthly cash flow from assets that exceeds your monthly expenses.

- Rich Dad Poor Dad

~~~~~~~~~~

Take calculated risks.

Work for profits, not wages.

Develop multiple income streams.

- The Top 10 Distinctions Between Millionaires and the Middle Class

Begin with the end in mind.

Put first things first.

Seek first to understand, then to be understood.

Sharpen the saw: Take time for physical and mental renewal.

The 7 Habits of Highly Effective People ~~~~~~~~~~

The difference between an amateur and a professional is their habits.

Turning Pro - Tap Your Inner Power and Create Your Life's Work

Be helpful and the money will follow.

The Go-Giver, A Little Story About a Powerful Business Idea ~~~~~~~~~~

The easy thing and the best thing often aren't the same thing. Your competence is your security.

The Art of Non-Conformity - Set Your Own Rules, Live the Life You Want and Change the World

~~~~~~~~~~

"If you don't prioritize your life, someone else will."

Essentialism, The Disciplined Pursuit of Less

~~~~~~~~~~

Be first to market. But if you can't be first, just claim a new market you can be first in.

You can't be everything to everyone, so stop trying.

The 22 Immutable Laws of Marketing - Violate Them at Your Own Risk

Case Study: From Free YouTube Advice to a Full Time Income

Desiree, a financial content creator, uploaded videos to YouTube off and on for 5 years without ever seeing a financial return. With 150,000 views, she felt like she was wasting her time.

She was looking for a way to generate income without relying on ad revenue, and the answer came from her viewers who requested detailed step-by-step videos. They wanted to open certain financial accounts and begin trading, but they lacked the confidence to take the necessary steps without guidance.

Inspired by the success of platforms like Netflix and Patreon, Desiree saw the potential in offering exclusive content to her most engaged viewers. She created a Patreon account, offering in-depth step-by-step guides and personalized advice in exchange for a monthly fee.

Her first subscription was for just $5 per month, but it was enough to keep her enthusiasm going.

In a few weeks she had over 20 subscribers, and in 6 months there were over a hundred of them. Now a year later, she is earning a respectable income just from Patreon.

The beauty of a subscription model is you can earn good money with a loyal, smaller audience, compared to the vast, yet elusive, monetized views required on YouTube.

Why Subscriptions Work

• Recurring revenue - Predictable monthly income, unlike one-time purchases.

• Loyal customers - Cater to a dedicated audience willing to pay for premium content.

• Low barrier to entry - No need for millions of followers or significant capital.

• Scalability - Potential for substantial income as the subscriber base grows.

Desiree's Key Takeaways

Focus on value - She offers exclusive content that solves specific problems or provides personalized guidance.

Start small - She began building her audience and refining her offer before scaling up.

Be consistent - She posts free videos every single week, and at the end of each video she clearly states the benefits of joining her Patreon subscription.

Use social proof – At the end of each video she also thanks all of her new subscribers by name. This makes her new subscribers feel good, likely makes them stick with her longer, and shows people on the fence that others are already enjoying the benefits of subscribing.

Desiree’s Plans

While her current income is good, she knows she can earn a great deal more. She’s gaining new audiences on other social media platforms by linking to her free videos, and she has plans to team up with other financial experts to further expand her audience.

To her way of thinking, she’s barely scratched the surface of how far she can take this business model.

Best of all, she loves helping others to become financially independent through her videos.

Desiree has been compiling advice she’s received from her fellow Patreon users, and she was kind enough to share the list of tips with us:

Patreon Content Strategy

Offer exclusive content - Provide premium content on Patreon that can't be found on your YouTube channel. This could include early access to videos, extended cuts, behind-the-scenes footage, personalized Q&A sessions, or in-depth tutorials.

Tier your rewards - Create different tiers with varying price points and benefits. This allows viewers to choose a level that suits their budget and interests. Your top tier might be a mastermind or even personalized coaching.

Maintain consistency - Upload regularly to both platforms to keep your audience engaged and excited about supporting you. Consider once weekly to be the minimum. Break longer videos into multiple shorter videos to emphasize how much content is available.

Promote cross-pollination - Mention your Patreon on your YouTube videos and vice versa. Link to your Patreon in your video descriptions and social media profiles.

Interact with your patrons - Respond to comments, answer questions, and show appreciation for their support. Build a strong community on both platforms.

Patreon Optimization

Craft a compelling description - Clearly explain what patrons get for their money and why they should support you. Make it sound irresistible.

Showcase your work - Include high-quality visuals and examples of your exclusive content, and then let them know there is a lot more available to subscribers.

Offer personalized rewards - Consider offering personalized shoutouts, merchandise, or other unique perks for higher tiers.

Run polls and surveys - Engage your patrons and get their feedback to improve your content and rewards. Hold contests, offer rewards for user generated content and testimonials, and all around just make it fun, interesting and engaging.

Utilize Patreon features - Explore features like livestreaming, polls, and merch stores to further engage your patrons.

Additional Tips

Be transparent - Clearly communicate your goals and how the money from Patreon will be used. “Your subscription supports this channel and allows us to continue offering exclusive content available nowhere else that benefits you in this way, this way and this way.”

Be authentic - Stay true to your personality and interests to connect with your audience on a deeper level. Be yourself or be an even better version of yourself. Just don’t be boring.

Be patient - Building a successful Patreon community takes time and effort. Don't get discouraged if you don't see immediate results. That first $5 subscription might not seem like much, but it can be the first drop in a deluge of new subscribers that eventually let you live the life you choose.

Learn from others - Study successful creators on Patreon and YouTube to see what strategies work for them. Take notes. Figure out what they’re doing right and how you can apply this information to your own business.

Network and collaborate - Partner with other creators in your niche for cross-promotion and audience expansion. Choose your partners carefully.

Bottom Line:

Quality content is key - Both on YouTube and Patreon, creating high-quality and engaging content is crucial for attracting viewers and patrons.

Focus on building a community - Foster a sense of connection and belonging with your audience on both platforms.

Provide value - Always offer something unique and valuable to your patrons in exchange for their support.

By following these tips and tailoring them to your specific niche and audience, you can leverage the power of both YouTube and Patreon to build a successful and sustainable income stream.

World’s First 3-in-1 Online MegaStore Creator that combines Physical Products, Software Products and Licenses + Affiliate Marketing into ONE.

Launch Your BRAND NEW 3-in-1 Online MegaStore in Just 3 Simple Steps

STEP 1

Access your ShopZPresso Account

STEP 2

Import or Add products in one click

STEP 3

there is no step-3… enjoy profit BOOM!

Your Online MegaStore Launched IN LESS THAN 60 SECONDS

e-Commerce is growing like never before! You would be amazed to know a proven and tested system to easily and quickly create a profitable online store and boost your profits in a hassle free manner.

Dear Online or Offline Business Owner,

I am about to disclose an important piece of information that will enable you to boost your business and leave your competitors far behind.

But first, let me ask you two simple questions:

- Are you still trying to sell your products and services physically?

- Have you spent a lot of money and time, but never achieved your objective?

Be honest!!! Are you actually achieving your desired goals? … are you saying NO? (it’s o.k.)

Look at astonishing stats:

- U.S. Online sales will be $523 Billion by 2020

- E-Retail spending to go up by 62% this year

- 51% of U.S. consumers plan to do most of their online shopping at Amazon.com

- eCommerce salaries in the UK have increased by over 14,000 euros in 2015, and

- The average amount spent by each consumer is expected to rise from $1,207 per annum to $1,738 per person.

With over 85% of searches for products and services happening online, the growing relevance of eCommerce can’t be taken for granted

"Discover How to Start, Build and Launch Your Own Digital Product Business Without Breaking The Bank..."

Find Out How To Create Your First Digital Product For Sale And Start Getting Sales On Autopilot!

What you'll discover in this eBook:

• You'll have an idea for the type of digital product you want to create and what the strengths and weaknesses of each option are

• Understand what makes digital products sell and how you need to design your creation in such a way that people will be eager to buy it

• Know how to quickly and cost effectively create the type of digital product you want

How to create a potential hot-selling eBook

• Know how to alter things like price, cover image and more in order to optimize your sales

• Understand how to drive more traffic to your landing page using SEO, PPC, e-mail marketing and social media

• Understand affiliate programs and tools like JVZoo, ClickBank and WSO Pro

• Know how to build an army of affiliate marketers who can drastically increase your sales and profits

• • ...and much, much more!

This is the ultimate guide to How to Launch a Digital Product Business! You'll discover all the steps, tools and resources to help you become a successful digital marketer!

Get your copy today!

Best Online Marketing Tools You May Have Missed

As technology constantly evolves, so do the tools available to online marketers. Here are noteworthy tools for online marketers in 2024 you may have missed, categorized by their function:

• Content Creation & Management

Descript: Video editing tool with built-in screen recording, transcription, and AI-powered editing features.

Lumen5: AI-powered video creation platform that turns text and images into engaging video content.

Storyblocks: Stock media library with royalty-free video, audio, and image assets.

Wave.video: Online video editor with templates, transitions, and effects for creating engaging videos.

• SEO & Website Optimization

Surfer SEO: On-page optimization tool that analyzes your content and competitors to suggest improvements for better search ranking.

Screaming Frog: Technical SEO auditing tool that crawls your website to identify and fix technical issues.

Sitechecker: Website monitoring tool that tracks website uptime, performance, and SEO issues.

• Social Media Marketing

Loomly: Social media management platform for scheduling, analytics, and team collaboration.

Later: Visual content scheduling tool for Instagram, TikTok, Pinterest, and other platforms.

Sendible: Social media management tool with built-in social listening and influencer marketing features.

• Email Marketing

Drip: Email marketing automation platform with visual workflows and personalization features.

Klaviyo: Ecommerce-focused email marketing platform with advanced segmentation and automation features.

ConvertKit: Email marketing platform geared towards creators and bloggers.

ActiveCampaign: Marketing automation platform with email marketing, CRM, and sales automation features.

MailerLite: User-friendly email marketing platform with affordable pricing for smaller businesses.

• Analytics & Reporting

Supermetrics: Data integration platform that connects various marketing sources to Google Data Studio for unified reporting.

Looker: Business intelligence platform that allows you to explore and analyze marketing data.

DashThis: Marketing reporting platform that creates custom dashboards from various data sources.

Power BI: Data visualization and analytics platform from Microsoft.

Tableau: Interactive data visualization platform for creating impactful reports.

http://www.youtube.com/watch?v=0CaUcIwPsH8

Editor:

MWM Interview A Anik Singal

Interview

Today we have the privilege of chatting with Anik Singal, a visionary entrepreneur, and the driving force behind Lurn. Anik's journey is not just a tale of business acumen and success, it's a testament to the power of resilience, learning from failures, and the relentless pursuit of dreams. And from challenging the norms of a traditional career path to overcoming staggering obstacles, his story inspires and educates. And today we're going to dive deep into the mind of the man who's turned his passion into a thriving business empire and is now a beacon of hope and guidance for entrepreneurs worldwide. Anik, welcome. It's a pleasure to chat with you.

Anik Singal:

Hey, thanks for having me. I'm excited to be here. And yeah, I appreciate the time.

Editor:

Well, maybe I can start by asking you about the moment you realised that entrepreneurship was your true calling. Anik Singal:

Oh, man. You know what? It's funny because I think there were lots of hints along the way since I was a little kid. I think I realised it thoroughly though when I was already in pre-med, I'm in college, I'm on a full scholarship. I mean, I'm on a one-way ticket to Ivy League med schools. I have my life made, and yet there I lay in bed miserable. I couldn't get out of bed every morning. And when I say I'm made, I mean I'm literally, I am going to undergrad at one of the best programmes in the country that I competed to get into. I have a full scholarship. I'm actually getting paid to go to college.

I'm being recruited to go to top Ivy League med schools my freshman year of pre-med. So I'm like, I have it made, and yet I was miserable.

And so, there was a moment I remember sitting back. I'm a very self-reflective person. I can reflect really well, and I think that's a skill that everyone should develop.

And so I asked myself one morning when I just did not want to go to class, I said, "When was I the happiest? When have I been the happiest?" And I realized going all the way back to when I was a little kid, I was like, I misguided, I misjudged myself this whole time. I was the happiest when I was doing my own thing. I was the happiest when I was building a business or being creative and out there creating.

Anik Singal:

And so while still in pre-med, I started doing a little tinkering on little entrepreneurial projects and I just loved it. Although none of it was working, I eventually took the massive step of just leaving this made for me life all behind. I went to switch universities. I went to study business. I think it was somewhere freshman year early when I started college that I realized it. But then, I mean, you go back to when I was in third grade. And now that I realized it, there's clear signs that I was an entrepreneur as far back as I can think.

Editor:

Yeah, hindsight can be a good thing, can't it, when you look back on those early achievements. What was the initial challenge that you faced though when you started out, when you decided that this was your future?

Anik Singal:

Yeah, I think the initial challenge we all face is just lack of knowledge, lack of association, lack of everything, right? You just don't know where to go, who to go to. I don't have entrepreneurs in my family at the time. I didn't know what I didn't know.

And so here I am trying to build a business. What does that mean? There's a gazillion options out there. I have no money. I'm not going to ask my parents. I don't even want to tell anybody that I'm doing this because they're all going to call me crazy. It's not like anyone believes what you believe. And so it's that lonely lack of knowing, yet you're still inspired and you want to figure it out. And then all of that piles on with the fact that you make mistake after mistake after mistake. You make error after error.

So, you're failing. You don't know who to ask for help, you don't want to tell anybody, yet you still believe. It's this really strange mixture of feelings. And those who survive through that and thrive through that are usually the ones... Or not usually, are the ones that succeed. Many, I believe, that have tried to become an entrepreneur, get stuck somewhere in those mixture of feelings and can't get past it, and that's where they fall apart. So that was my first biggest challenge, was just figuring out how do I carve through this massive.

Here's the thing, if you want to be a doctor, it's a pretty set straight path. Lawyer, path. Engineer, path. Plumber, path. I mean, every profession out there has a clear cut path.

You can Google it and it tells you boom, boom, boom, boom, boom. Entrepreneurship does not. There is no path. And so that I think is the biggest challenge entrepreneur goes through.

Editor:

And they say that success leaves clues. Did you look up to anybody at this time, Anik? Who were your mentors if you like?

Anik Singal:

Yeah, absolutely. I've had many mentors throughout my entire career. And I feel that mentors, you have some mentors that'll be with you forever, but you have some mentors, that you'll be with you for a period of time and then you actually surpass them.

I think the person I looked up to the most was my father. Now, he's not an entrepreneur. He's a nuclear mechanical engineer. He's a brilliant man and he's way smarter than I am, but he's in a completely different line. However, here's what's really inspiring. He grew up in a village at one point that had no electricity. He used to study for his school under lampposts, street lampposts. His house had no electricity. Candles. And here's the irony, and yet he went on to, at the end of his career, he is retired now, he was the head of two nuclear power plants in the United States.

Editor:

Wow.

Anik Singal:

Literally the government head. So, he could, at any moment notice, shut them down, turn them on, boss them around. I thought that was the most ironic thing. You think about it, as someone who grew up studying with no electricity, now overseeing, and commanding the electricity that millions of people receive. I saw where he took our family single-handedly. My mom was mostly stay at home. She had a daycare at the house, but it was kind of on and off. And so, my dad... and I watched what he did. I saw the opportunities he gave me. And so, I always tell people that even when I do become a billionaire in my life at some point, my success, and feats that I achieve will be nowhere near what my father did. I mean, he crossed far, far bigger chasms of success. So, I used to look at that and just say, "It's upon me to take our family name to the next level and I need to do that."

And then of course, in business, I had great mentors at different parts. An individual who really made a deep impact in my life in the world of direct marketing and information marketing was Justin Ford, who I don't know why, saw talent in me and didn't just take me on. He insisted and fought and convinced me to let him mentor me. He's the brother of Mark Ford, which many people may not know is Michael Masterson, who's arguably one of the best copywriters to have ever lived. So, I got the good fortune of being directly mentored and coached by the brother of the best marketer who's ever lived. So those are two people that I think I always consistently try to remember and give credit to for where I am today.

I'd always really been a child of the internet. Nowadays, every kid is a child of the internet, but back then it was very, very rare that somebody that was young was into the internet.

MWM Q & A

The Secret to Doubling Your Current Online Income

If you're already making money online, then here’s a question for you...

Are you stuck in a loop of chasing new products, affiliates, and traffic sources?

If so, then it's time to shift gears and focus on the systems you have in place.

Let’s say that right now your business is earning $5 from each customer.

If you can tweak everything within your business to convert a little bit better, charge a little bit more, increase not just your sales but also how often people buy and so forth, you can earn a good deal more than $5 for each customer. Maybe with the right adjustments, testing and so forth, in a month or two you’re earning $10 per customer.

Now when you get new customers, you’re earning twice as much. Double the number of new customers and you’re earning 4 times as much.

It’s a little like increasing your car’s mileage before taking a long trip. By tuning up the engine and improving mileage, you’ll get more miles for each unit of fuel for the next trip, and the trip after that and so forth.

Some places to start:

• Craft a compelling value proposition by clearly communicating the unique benefits your product or service offers.

• Make sure your landing pages are laser-focused on converting visitors into leads or customers. Use clear CTAs, eliminate distractions, and emphasize benefits over features. A/B test different layouts and copy to see what resonates best.

• Showcase testimonials, case studies, and customer reviews to build trust and credibility.

• Tailor messaging and offers to individual users. Use data and segmentation to understand their needs and preferences and deliver content and experiences that resonate with them.

• Ensure your website and brand presence project professionalism and trustworthiness.

• Make it easy for visitors to convert by streamlining your checkout process, offering multiple payment options, and minimizing any unnecessary steps or forms.

• Create a sense of urgency with limited time offers or limited quantities.

• Continuously monitor your conversion rates and track the performance of different strategies. Use data to identify what works and what doesn't and adapt your approach accordingly. Remember, conversion optimization is an ongoing process, not a one-time fix.

• Build positive relationships with your customers to increase their loyalty and encourage them to convert again in the future.

• Optimize your website for user experience (UX) by making navigation intuitive. Ensure mobile-friendliness and eliminate distractions to guide users seamlessly towards conversion.

• Use strong verbs, clear instructions, and contrasting colors to make your CTAs stand out and encourage user action.

Instead of frantically seeking new ways to attract customers, take the next month to focus on maximizing the value you extract from your existing ones. Imagine doubling your income without adding a single new product, simply by tweaking your existing infrastructure. Sounds pretty sweet right?

Your current business model is a treasure chest waiting to be optimized. Every email sequence, pricing structure, and membership tier holds untapped potential. By refining these internal elements, you can squeeze out more profit without lifting a finger.

The key is to focus on optimization, and not just expansion.

Think of McDonald's vs. your average burger van. Even with the same number of customers, McDonald's earns more because they've meticulously optimized their internal systems. The key is to apply that logic to your online business to maximize the value of each customer you bring in.

Try asking yourself:

• Can I increase my subscriber rate?

• Can I raise my prices without losing customers?

• Can I add more value to my existing offerings?

• Can I improve my email sequence conversion rate?

• Can I reduce churn by offering exclusive benefits to loyal customers?

Continuously analyze and improve your conversion funnel. Data tells a story, so leverage it to identify areas for optimization and maximize your conversion potential.

By focusing on these internal optimizations, you'll build a stronger, more profitable foundation for your online business. And when you do decide to expand externally, you'll be positioned for explosive growth.

Take the next month to stop chasing and start optimizing. Odds are your dream income awaits, hidden within your existing business model.

ATTENTION OFFLINE MARKETERS

Gone are the days when YOUR business would grow by you JUST reading books!

If you are an OFFLINE MARKETER

In order to BEAT your competitors today, you need to be Online and use Internet Marketing effectively for success in all facets of your business.

Let me take you by the hand and prove to you that Internet Marketing can grow your business to new heights! for all your gift giving needs… coming soon

NEW PRODUCT DriveZPresso

Now you can have Unlimited Cloud Storage For Life (Goodbye Dropbox!) Say goodbye to overpriced Dropbox subscriptions and time-wasting tech headaches… Because there’s a brand new Cloud Storage Solution that lets you host, share, and back-up ALL your files… With Unlimited Storage For Life at an unbeatable ONE-TIME price. Get the details here (limited availability).

Imagine… All your files stored in one central location so you can find whatever you need in seconds Never paying another overpriced subscription fee to Dropbox or Google Drive Freeing yourself from storage limits and tech hassles once and for all Big Tech has been sticking it to the little guy for far too long…

With ridiculously high monthly fees and huge mark-ups that line the pockets of Silicon Valley billionaires DriveZPresso lets you take back control of your data and your business future…

With all the capabilities of Dropbox and Google Drive and NONE of the overpriced subscription fees…

Go here now DriveZPresso UNLIMITED file storage for an ultra-low one-time fee Host website images and videos with lighting fast upload speeds on your website.

Find any file in seconds with the advanced search technology Share links to any file – just like Dropbox or Google Drive Collaborate with team members to edit documents in real-time Keep your files safe from hard drive crashes, hackers and malware It’s time to say NO to the “Big Tech Tax” and join the future of cloud storage…

Grab your DriveZPresso license click here.

JVZooHost is dedicated to providing safe, fast, and affordable web hosting with superior support. You can concentrate on running your business and rest assured your website will be up and running. Get your site noticed on the web today with JVZooHost!

MWM wants You to Know

Hooked on Hollywood: How Movie Trailer Techniques Can Supercharge Your Marketing

Imagine this: you're sitting in a darkened theater, the anticipation crackling. The screen flickers to life, and suddenly, you're thrust into a heart-pounding montage of action, humor, or drama. Within seconds, you're hooked, desperate to know more about the story unfolding before you.

This is the magic of the movie trailer, and it got me wondering… how can we use the key techniques employed in captivating crafting trailers to elevate our marketing game and leave our audiences clamoring for more?

Here are a few tips to consider…

1: Hook 'Em in the First 10 Seconds.

Attention spans are shorter than ever, so grab viewers from the get-go. Trailers master this with novelty and familiarity. Think bold visuals, surprising moments, or unexpected juxtapositions. But don't forget to ground it in something relatable. Use familiar themes, popular music, or well-known faces in your niche to pique interest without alienating your audience.

2: Master the Art of the Tease.

Trailers don't reveal everything. They dangle a tantalizing thread, leaving viewers with cliffhangers and unanswered questions. This "Zonic Effect" triggers curiosity and a burning desire to see the full story.

Apply this to your marketing by teasing new products, highlighting sneak peeks, or using cliffhanger questions in your social media posts. Strategically withhold key details, use teasers on social media, intriguing snippets in your website copy, or even countdown timers to pique curiosity and build anticipation.

3: Ride the Wave of Novelty.

Trailers often blend the familiar with the fresh. Imagine seeing your favorite actor in a completely unexpected role, or hearing a classic song reimagined in a new style. This element of surprise jolts viewers out of complacency and grabs their attention.

In your marketing, consider introducing new twists on familiar products, collaborating with unexpected partners, or incorporating innovative storytelling techniques to keep your audience engaged.

4: Timing is Everything.

Think about when movie trailers are released. Often, they strategically coincide with holidays, new seasons, or other cultural events. This taps into people's natural inclination to make changes or embrace new beginnings during these periods.

Align your marketing campaigns with relevant milestones or cultural shifts to maximize their impact and ride the wave of existing momentum.

5: Scarcity Creates Craving.

Limited edition products, exclusive offers, or early access opportunities – these all leverage the power of scarcity. Trailers often do the same, hinting at a limited release or emphasizing the fleeting nature of the experience.

In your marketing, consider highlighting limited quantities, early bird discounts, or exclusive pre-orders to create a sense of urgency and encourage immediate action.

6: The Power of Storytelling.

At their core, trailers are miniature narratives that captivate and engage. They introduce characters, establish conflict, and hint at resolution, all within a concise timeframe.

This same storytelling principle can be incredibly powerful in marketing. Craft compelling narratives that resonate with your target audience, showcasing your product or service as the hero of their story.

7: The Music Matters:

Music plays a crucial role in setting the tone and evoking emotions in trailers. Upbeat scores create excitement, while melancholic melodies tug at the heartstrings.

Consider the emotional response you want to elicit from your audience and choose music that complements your message and brand identity.

These movie trailer techniques can be applied to various marketing contexts, from crafting captivating social media posts to designing effective product packaging.

By understanding the psychology behind successful trailers, you can inject your marketing with intrigue, urgency, and emotional connection, leaving your audience wanting more and ultimately driving them towards your brand.

So, channel your inner Hollywood director, unleash your creativity, and get ready to captivate your audience with the power of the trailer effect.

"Discover The Steps On How To Start Your Very Own Recurring Membership SiteAnd Get Paid MonthAfter Month"

In This Course, You'll Find Out How To Get Started With Your Own Membership Site, How To Structure it, What Type of Content To Provide, Pricing And Much more

Why Should You Create a Membership Site?

Essentially, a membership site is a site that users pay to subscribe to. This normally works by first enticing the reader with some free content and showing them the kind of entertainment/information/value that you’re capable of providing.

Once they’re hooked, you then make sure they know that they need to subscribe in order to gain access to your very best content and to get frequently updated. So what’s so different about this? Well for starters, it means that you can much more easily convert visitors to paying customers seeing as they’re not having to put down a large amount of money and seeing as they know what they’re getting right away. This means the money is recurring and much more predictable.

•

•

•

I'm delighted to have the chance to share this powerful guide with you, and I know you’ll be very happy with the results. The comprehensive and valuable insights you need to finally achieve online success! Click Here Today

75 Instagram Reels Ideas Without Showing Your Face

Do you want to take advantage of the power of Instagram Reels, but hate the idea of creating videos with yourself as the star?

Don’t worry, you’re not alone. Here are 75 incredible video ideas that are easy to create and camera-shy-approved.

https://angiegensler.com/75-instagram-reels-ideas-without-showing-yourface/

The First 25 Years of Google Search

Catch this inspiring 4-minute video of the most searched figures and moments in 25 years of Google Search.

From some of the world’s most iconic performances, to history-making breakthroughs, see the moments that have changed the world.

https://www.youtube.com/watch?v=3KtWfp0UopM&ab_channel=Google

2024 Content Marketing Checklist [Infographic]

Are you looking for ways to improve your content marketing strategy?

Want to cover all your bases and achieve huge online success in 2024?

Novum HQ shares its content marketing tips in this infographic.

https://blog.red-website-design.co.uk/content-marketing-checklist-2024/

This Month’s Marketing CLINIC

Building Passive Income Streams: 11 Strategies

Explored

Imagine doing the work once and getting paid over, and over, and over again for that work.

For example, 20 years ago you wrote a song. Someone famous covered that song, it became a #1 smash hit, and ever since then you get a high five-figure royalty check twice a year.

Believe it or not I knew someone who did exactly that. And frankly the song wasn’t even that great.

Other than winning the lottery, is there any better way to earn wealth?

Why I love passive income:

• It isn't directly tied to the hours you work, offering a safety net and reducing dependence on a single income source.

• It allows for greater flexibility with your time, allowing you to work less, pursue other interests, or retire earlier.

• Multiple passive income streams can compound, significantly increasing your overall wealth and financial security.

• You have more control over your time and income, allowing you to pursue passions and interests that may not be financially viable full-time.

• The financial security and flexibility provided by passive income reduces your stress and anxiety about finances.

• Building and managing successful passive income streams feels rewarding and contributes to your sense of accomplishment.

• You can explore entrepreneurial ventures without the initial risk and time commitment of a traditional business.

But building passive income streams takes work:

• You will need to invest upfront effort and investment of time, money, or skills.

• Not all passive income streams are created equal. Some require more ongoing maintenance than others. And some earn far more than others.

• You’ll want to do your research and know what you’re getting into before you get started.

• No passive income method is a guaranteed path to riches. It's often a long-term strategy that requires patience and dedication.

FLASHBACK STORY

Bottom Line: Building passive income streams won’t make you rich overnight, but it can be one of the most financially rewarding endeavors you ever undertake.

Here are a few passive income methods you might consider. Keep in mind they all take work up front, and may also take additional work for maintenance:

1. Book Writing

The idea is to write and publish an ebook or print book that sells consistently. You can do the writing yourself out outsource it to someone else. It takes work and time – you’ll need to do research, writing, editing, publishing, and potentially marketing.

Platforms: Kindle Direct Publishing, IngramSpark, independent bookstores.

Monetization: Royalties from sales.

Tips: Choose a high-demand niche, offer value, and prioritize quality. Consider self-publishing or explore traditional routes.

Advanced Tip: Create a series of books on one non-fiction topic, or a series of fiction books featuring the same hero. Once someone purchases and enjoys one book, they are likely to purchase more books in the series.

2. Selling an Online Course

You can create a pre-recorded video course on a specific topic and sell access to it. Consider that you’ll need to either outline it or script it, as well as do quality filming and editing as well as marketing.

Platforms: Teachable, Udemy, Thinkific.

Monetization: Course sales, subscriptions, upsells.

Tips: Focus on a teachable skill, offer high production quality, and provide ongoing support.

Advanced Tip: Instead of creating one BIG course, consider breaking that course down into several smaller courses. This way your students get a sense of accomplishment after completing each course, they can get to specific information faster and cheaper, and if they enjoy the first course they are more likely to purchase the rest of them, earning you more money than if you packaged everything together in one big course.

3. Affiliate Marketing

Here you are promoting other companies' products on your website or social media and earning commissions on sales you generate. Since you don’t need to create products yourself or administer customer service, you can focus instead on building your audience, establishing rapport with that audience and then promoting the products you feel are the best. To do this you’ll need to research products, create content (e.g., blog posts, videos), build an audience and promote the products.

Platforms: There are a multitude of affiliate networks to choose from as well as individual company programs.

Monetization: Commissions per sale.

Tips: Focus on a specific niche, become an authority in that niche, choose relevant products from trusted sellers, build trust with your audience, never use spammy tactics and disclose affiliations clearly.

Advanced Tip: Promote products with recurring billing so you can earn recurring commissions. For example, software as a service, hosting, membership sites and more and billed monthly, sometimes for years. One sale today could potentially continue paying you each month for a long time to come.

4. Selling Printables

You can design and sell digital downloadable files like planners, templates, worksheets, coloring books or artwork. You will need to design, but AI can do 80-90% of the heavy lifting for you.

Platforms: Etsy, Creative Market, Gumroad.

Monetization: One-time purchases or subscriptions.

Tips: Offer high-quality, unique designs, target a specific audience, and simplify download processes.

Advanced Tip: Once you figure out what’s selling, tweak that design to accommodate multiple niche markets. For example, you might design a planner for gardeners, then tweak it to other niche markets.

You’ll have multiple products for multiple markets without a lot of extra work.

5. Collecting Ad Revenue from YouTube

The idea is to create engaging videos that attract viewers and subscribers, enable ads, and earn revenue from views and clicks. You’ll need to get good at video creation, editing, channel management, audience building and SEO optimization.

Platform: YouTube.

Monetization: Ad impressions, clicks, sponsorships.

Tips: Focus on quality, consistency, and niche-specific content, optimize titles and descriptions, and actively engage with viewers.

Advanced Tip: Study videos that go viral, find the commonalities, and employ those same techniques in your own videos.

6. Making Product Review Videos

You’ll be creating video reviews of products and monetizing these videos either through ads, affiliate marketing, or sponsored content deals. You’ll need to deal with scripting, filming, editing, channel management, audience building, engaging with viewers.

This is something you could do for a couple of months a year and then coast until the following year, or better yet do it one day per week or month. Regardless, you’ll need to keep making these videos as new products come out, but once a review video is up it can continue to make you money for some time.

Platform: YouTube.

Monetization: Ad revenue, affiliate commissions, sponsorships.

Tips: Focus on transparency and honest reviews, build trust with your audience, disclose sponsorships clearly, consider niche-specific products.

7. Purchasing a Profitable Website

This is a done-for-you solution that’s not cheap, but it can be highly effective. You’re going to acquire an existing website with established traffic and revenue streams, and you might even hire someone to take of the site for you. You’ll need to be able to evaluate website financials and traffic, do your due diligence, negotiate a good price, deal with ongoing maintenance.

Monetization: Existing ad revenue, affiliate marketing, product sales, subscriptions.

Tips: Carefully assess website profitability, understand SEO and audience demographics, factor in maintenance costs. Platforms like Flippa and Empire Flippers facilitate website buying and selling.

Advanced Tip: Start with a smaller, more inexpensive site. Find ways to ramp up in the income, and then use that income to purchase your second site. OR, look for sites with unexplored income potential, buy those sites, dramatically improve their revenue and then flip them for a fast payout.

8. Building Alexa Skills

Here you’re developing voice-activated applications for Amazon Alexa and earning revenue through in-skill purchases or subscriptions. You’ll need programming skills, an understanding of Alexa developer tools, and marketing to attract users. Or you could outsource this work.

Monetization: Freemium model (free basic version with paid premium features), subscriptions, in-skill purchases.

Tips: Focus on solving a specific problem or providing utility, utilize clear voice prompts and interactions, leverage Amazon's developer resources for support.

Advanced Tip: Find out which Alexa Skills are making the most money, analyze them to discover why they are popular, and then use what you learn when building your own.

9. Licensing Your Ideas

Pitch your ideas for products, inventions, or creative content to companies for a one-time licensing fee. You’ll need to excel at idea development, refining and presenting your concept, negotiation with potential licensees.

Monetization: One-time licensing fee, potential royalties on product sales.

Tips: Clearly define your idea, research potential licensees, understand intellectual property law, be prepared for rejections and refine your pitch accordingly.

Advanced Tip: If this area interests you, then do your research on how it works, learn patience and persistence, and go for it. Licensing the right idea to the right company can potentially make you rich.

10. Purchasing a License to Sell Products

Here you acquire a license to sell existing products through online marketplaces or your own store. If you understand how private label rights work, then you’ve got a good idea of how this works. You’ll need to research products, identify profitable niches, find licensing opportunities, market and managing your store.

Monetization: Profit margin on product sales.

Tips: Evaluate product quality and demand, understand licensing terms and costs, choose a reliable supplier, ensure efficient logistics and customer service.

Advanced Tip: One of the easiest ways to do this is find something that sells well in one language, purchase the rights to sell it in another language and have it translated.

11. Developing an App or Software

If you can create a mobile app or software program that fills a need and offers in-app purchases or subscriptions, then this is for you. You’ll need programming skills, app store optimization, marketing, ongoing maintenance, and updates. Or you can outsource some, or all of this work.

Monetization: In-app purchases, subscriptions, premium versions, advertising.

Tips: Validate your idea through market research, prioritize a userfriendly experience, leverage app store analytics to refine your offering, provide responsive customer support.

Advanced Tip: Taking an existing software and making it better is a great shortcut to making this work. Simply purchase the developer rights to the original software and then tweak it to add new features, adapt it to another purpose or upgrade it.

Remember:

• Passive income takes time and effort to build. Don't expect instant riches.

• Focus on quality and value. Deliver something your target audience wants and needs.

• Be patient and consistent. Building a successful passive income stream requires dedication and ongoing effort.

• Combine different strategies. Diversifying your income sources can mitigate risk and increase overall earnings.

Building passive income online takes work, but the rewards are worth the effort it takes.