Making Web Money December 2023 by Harry Crowder

Issue #142

DECEMBER 2023

Making Web Money Exclusive Interview With

Mark Bishop

MWM Marketing CLINIC YouTube Case Study: One Million Subscribers in 6 Months MWM Success Guide Social Media Users Want 6 Things from You MWM Business HELP Are You Making This Influencer Marketing Mistake? MWM Ask The Expert This Mistake Cost Roughly $1,500,000 In Profit MWM Wants You to Know

Landing Page Optimization Checklist Learn How People Are Making Web Money Online Today

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MWM contents 2 Internet Marketing Academy 6 MWM Editor’s Letter December 2023

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DECEMBER 2023 200202023 MAY 2023

7 MWM Inbox 8 In The NEWS 9 MWM – FREE Affiliate Funnel 12 MWM Success Guide – Social Media Users Want 6 Things from You 13 Dynamic Digital Software Store Want A FREE Website? 14 Subscribe For FREE 15 MWM Ask The Expert - This Mistake Cost Roughly $1,500,000 In Profit 17 Covert PinPress 18 Business HELP - Are You Making This Influencer Marketing Mistake?

9 FREE Affiliate Funnel Offer

20 Product Licensing Formula 21 Introducing 6FigZ - New Product 22 Kid Candy Biz 23 What If Dogs Taught Online Marketing? 24 Master Resell Rights Membership Site 25 New Product SHOPZPRESSO MEGA STORE 27 Start A Wildly Successful Home-Based Internet Business! 28 Mini-Case Study – Creating a New Product 29 MWM Videos 32 MWM Interview – Mark Bishop 36 The Functional Strength Guide

21 Introducing 6FigZ

MWM contents Features …

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DECEMBER 2023 2023

38 MWM Q&A: Drunk Driving and MultiTasking 39 Webinars – Should You Ask for Their Phone #?? 40 Internet Marketing Made Easy 41 Covert Video Press 42 MWM Marketplace 43 NEW PRODUCT - DriveZPresso 44 Massive Traffic Blueprint 45 JVZoo Hosting 46 MWM wants You to Know – Landing Page Optimization Checklist

MW M 44 New Product cont DriveZPresso ents

49 Tapping into the Anti-Influencer Market for Big Bucks 51 My Blog Profits Coaching 52 The VENUS Factor 53

This Month’s Marketing CLINIC Redditors Debate How to Monetize 250K Followers

56 YouTube Case Study: One Million Subscribers in 6 Months 59 Unlock My Secret Traffic Methods

32 Mark Bishop

60 YouTube Ads Made Easy

MWM Interview

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MWM editors letter Welcome to the DECEMBER 2023 Issue of our monthly “Making Web Money” Online Digital Marketing magazine where every month we show you how real people, just like you, are making web money – online. This month we have

MORE great articles and personal success insights, interviews, plus some ONLINE opportunities for you. - MWM Series on Business Help - Are You Making This Influencer Marketing Mistake? - MWM Interview – Mark Bishop - Kid Candy Biz - Tapping into the Anti-Influencer Market for Big Bucks - YouTube Case Study: One Million Subscribers in 6 Months - What If Dogs Taught Online Marketing? - Simple Changes Turn Duds into Studs - Product Licensing Formula - Mini-Case Study – Creating a New Product - Start A Wildly Successful Home-Based Internet Business! - Webinars – Should You Ask for Their Phone #?? - The Functional Strength Guide

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- MWM Wants You to Know - Landing Page Optimization Checklist

- MWM Ask the Expert - This Mistake Cost Roughly $1,500,000 In Profit

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I hope you enjoy this month's magazine. Thanks for reading.

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Editor Harry Crowder

- MWM Q & A - Drunk Driving and Multi-Tasking -This Month’s Marketing CLINIC - Redditors Debate How To Monetize 250K Followers - MWM Success Guide - Social Media Users Want 6 Things from You

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YouTube Launches Audio Descriptions and Testing Posts Only Feed

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YouTube heard from users that they are looking for more ways to discover Community posts on YouTube so they are testing a posts only feed that can be found by tapping through a view all link on a community Post in the Home tab. They are also introducing the ability for creators to have multilanguage audio enabled to add audio descriptive tracks in YouTube studio if they so choose. Audio description is an additional narration track which describes what is happening on the screen during natural pauses in the audio allowing users who are blind or low vision users to follow along with the content. https://www.youtube.com/watch?v=ICS04hKxVwE

Google’s Multiple Security Updates Focused on User Privacy For Gmail, new requirements for large senders will keep inboxes safer and even more spam-free. New requirements for bulk senders include authenticating their email, enabling one click unsubscribe and staying below a certain spam rate threshold. This month Google released the new Pixel 8 with a Tensor G3 chip that is even more resistant to cyber attacks. And to help people move on from passwords and stop phishing attacks, we just made it easier to use passkeys by default to sign-in across Google Accounts. https://blog.google/technology/safety-security/google-cybersecurityawareness-month-2023/

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Social Media Users Want 6 Things from You This Magic Eight Ball of Online Marketing Campaign

A global study by Mindshare and Snapchat found that social If you're anything like me, you're always on the lookout media users have six main "need states" they want to fulfill: for new content ideas. And if you're also like me, you don't always have the time to come up with those ideas yourself. • Exploring (22%): Openness to new experiences and That's why I've put together a list of 7 websites that will discovering new places help you• generate and save Learningendless (16%):content Findingideas happiness in you expanding hundreds of knowledge hours in the process. 1: Socrates • Progression (15%): Desire to build your future and the to world If you're move lookinguptoinget know your audience a little • Joy (19%): Specifically looking for fun, moments better and uncover some insights about whatupbeat they're and experiences thinking, then you need to check out Socrates. It's a search • Hanging Out/Time Waste (15%): Passing the time in engine specifically designed to help you learn more about their day-to-day lives your target audience. • Connection (13%): Using social technology to share You can their use lives Socrates to findand out what topics and with family friends keywords are popular with your target audience, and also to discover common they're that facing. This media MindShare’s Terenceproblems Scroope suggests tailoring information is match hugelyeach valuable because it allows you tocan help strategies to platform's unique ‘need states’ create content thatthat is relevant and useful your audience, create programs really connect withtodifferent audiences and which lead to impact more clicks and engagement. haveshould a meaningful in various markets. https://answersocrates.com/ 2: The Quora study found that these need states vary in different places, With over 300each million monthly users, Quora is a veritable showing how region's culture plays a role. For example, in goldmine of content the use bestsocial part media is, youtocan the UK and the US, ideas. peopleAnd mostly have fun, easily find ideas thatlike are India, relevant your while in countries it's to seen as niche a wayor toindustry. make progress. To get started, simply type in a keyword or phrase into the search bar the andNetherlands, see what questions people are asking. In Turkey, and France, people focus more on You can thenand uselearning. those questions as themany basissee for social your own exploring In Germany, media as a content. tool for changing opinions. https://www.quora.com/ 3: When Mailbrew looking at different age groups, the research found that Mailbrew daily email digest the delivering content from 24% of GenisZavalues Progression most—more than any other your favorite in a concise, easy-to-read It’s need state.creators On the other hand, only 4% of theformat. oldest generation the easiest wayfinds to stay up-to-date on the latest trends and (ages 78-98) Progression important to them. news in the creative industries without having to search through dozens of the websites. Interestingly, desire for Connection and Joy increases with EachHowever, email includes links to best content from and yourHanging age. the wishes forthe Learning, Exploring, favorite sources new and trending Out stay prettyand much the same acrossarticles. generations. https://mailbrew.com/ 4: Google Trends https://www.mediapost.com/publications/article/391153/ Google Trends is a great way to see what people are mindshare-snapchat-study-need-states-of-social.html searching for on the internet. And as you might expect, the search data can be a great source of content ideas. To get started, simply type in a keyword or phrase, and see what's trending. You can then use those trends as the basis for your own content. https://trends.google.com/trends/

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This Mistake Cost Roughly $1,500,000 In Profit

Here’s a mini-case study from a self-described ‘absolute idiot.’ In 2020 Stanley Tussy started an ecommerce brand with great success. Covid helped the business to gain traction and in the first-year revenues were nearly $2 million. Stanley says that’s when he got lazy and complacent. Thanks to the pandemic, ads were cheap, and he was happy to generate 100% of his revenue and sales through paid ads. But when things went back to normal after Covid, ad costs rose, and his business experienced a massive decrease in profit. The one thing he neglected was as he says, “The most BASIC and FUNDAMENTAL thing for every business,” – sending out emails. He had an audience and customer base that he built through paid ads, and yet because of his complacency he did not send out a SINGLE promotional email until 2023. Emails were something he thought he would do later once he’d grown the business more. Now emails account for 35% of his revenue and net 70% of his sales. He could operate at break even or even at a loss acquiring new leads and customers because his email revenue will more than make up for that. He says, “I'm basically just printing money at this point, and my open rate, click rate, and placed order rate are going up with each new campaign I send out.” And his emails are simple: A logo, a simple image with a promo code using a Canva template, 4-5 lines of text talking about the promo and how subscribers will miss out if they don’t grab it. He spends more time creating the subject line than the email itself and uses a swipe file to create a subject line that will work. The money he’s lost is an estimate based on last year’s revenue, and just thinking about it makes him feel ill. Stanely says, “At the end of the day, success in ecommerce or in any industry, in my opinion, is really just about the fundamentals. You need to put in the groundwork by first creating or branding a product that fulfills a need/want in your niche, promote the hell out of it through paid ads/posts, and then cultivate a relationship with the audiences you've built through these channels.” The one takeaway he wants everyone to remember is to not make the same mistake he made and neglect promotional emails. He says if he were starting over, he would be sending emails from Day 1 and promoting his product on social media as well.

Instagram Took Away a Major Source of Income for Its Creators A monetization tool on Instagram was 'paused' indefinitely and creators are not happy about it. Recently, a monetization tool on Instagram called the Reels Play bonus went away, leaving creators to find other streams of income to make up for losing the $500-$1,000 they had counted on each month via Reels Play. The program gave content creators money when they hit certain goals for views on their videos — similar to TikTok's Creator Fund. https://mashable.com/article/instagram-reels-play-bonusreturning-when

Meta's AI characters are Live, with Sometimes Creepy Results At Meta Connect 2023, CEO Mark Zuckerberg introduced a collection of various AI personas with unique interests and personalities. Through Facebook Messenger, Instagram, and WhatsApp, users can chat with specific characters about topics like cooking, workouts, travel, or general life advice. Many of the chatbots are based on actual famous people. The celebrities look and sound like themselves, but they're not themselves; they're playing characters. Confused? Here are some examples: Paris Hilton plays Amber, a detective who helps you solve crimes, Kendall Jenner plays Billie, an older sister type who gives life advice, Duane Wayde is Victor, an Ironman triathlete who helps you get motivated, and Tom Brady as Bru, who likes to argue about sports. Baffled? So are we. https://mashable.com/article/meta-ai-dystopian-chatbot-kendall-jennerpersona

Are You Making This Influencer Marketing Mistake? You decide to start using social media influencers in your marketing to broaden your appeal and reach a new audience. Cheers for you! But then you make the biggest bone-headed mistake ever, causing confusion, mistakes, loss of reputation, money… heck, in extreme cases this could cost you your business. What’s the mistake? Not getting a written agreement with each of your influencers that outlines exactly what you expect from them, what they are allowed to do and say, and even what it is that you explicitly do NOT want them to say. You and the influencer might be friends. You think they’ll know what you want, so there’s no need to hammer things out. After all, they know what they’re doing… right? But even with the best of intentions, misunderstandings can happen, details are overlooked, things are done or said that never should have happened and now there’s a firestorm of angry customers who just discovered something about you (true or not, doesn’t matter) that they don’t like. Safeguarding your business means getting a written agreement before channeling your funds into an influencer marketing campaign. With a written agreement, there are no questions of what should be said or done. Misunderstandings are few and you get what you want, rather than a jarring surprise that has you putting out social media fires at 2a.m. Here are the key components to an influencer agreement. It’s up to you how many of these you use in your business: Deliverables Content Type - Clearly outline the specific type of content you expect from the influencer, whether it's an Instagram story, a blog post, or other formats. This helps in setting clear expectations and ensures that both parties are on the same page. Go-live Dates - Nail down the exact dates when the influencer is supposed to publish or share the content. This adds a time element to the agreement, allowing you to plan and coordinate other aspects of your marketing strategy. Platforms - Clearly mention the platforms where the content will be shared. Whether it's Instagram, YouTube, or any other social media platform, defining this upfront prevents misunderstandings later on. Hashtag Guide - Establish a clear guide for the use of hashtags. This not only ensures consistency in branding but also aids in tracking the performance of the campaign across social media platforms. Specific Features or Callouts - Highlight any specific features or callouts you want the influencer to include in the content. This could be product features, promotions, or key messages that align with your marketing goals.

Brand Objectives Collaboration Goals - Outline the core goals of the collaboration. Whether it's increasing brand awareness, driving sales, or promoting a specific product, clearly define the overarching objectives. Performance Metrics - Detail the key performance metrics that will be used to measure the success of the campaign. This could include metrics such as engagement rates, click-through rates, or conversion rates, depending on your goals. Payment Terms Payment Timeline - Decide on a payment timeline. Clearly state whether the influencer will be paid upfront, in milestones, or after the completion of the campaign. This helps manage expectations and ensures a smooth financial transaction. Performance Bonuses - If applicable, set out any performance bonuses based on specific achievements or milestones. This incentivizes the influencer to actively contribute to the success of the campaign. I HIGHLY recommend using performance bonuses. Currency - Mention the currency in which payments will be made if influencers are from different parts of the world. Usage Rights Content Ownership - Clarify whether you are licensing the content for a specific period or if you will own the rights to the content. This is crucial for future use and repurposing of the influencer's content (Hint hint). Copyright Issues - Decide who will handle copyright issues if they arise. This ensures a clear process for addressing any legal concerns related to the content created by the influencer. Guidelines Brand Specifics - Lay out any specific guidelines regarding how your brand should be represented. This could include color schemes, logo usage, and other brandrelated elements to maintain a cohesive brand image. Off-limits Topics - Clearly list any topics or themes that are off-limits. This prevents the influencer from creating content that might be inconsistent with your brand values or messaging. For some brands this is CRUCIAL…you know who you are. Data Insights Post-campaign Metrics - Define the specific metrics you will need post-campaign to evaluate its success. This could include data on reach, engagement, conversion rates, and other relevant analytics. Reporting Deadline - Set a deadline for the influencer to report these insights. This ensures that you receive the necessary data in a timely manner for analysis and reporting. Legal Obligations FTC Guidelines - Remind the influencer of the legal obligations. For example, if you are based in the US, mention compliance with Federal Trade Commission (FTC) guidelines regarding disclosure and transparency in influencer marketing. I know this is a LOT. But much of it can become your boilerplate, whereby you simply pull up the same form you always use and change a few specifics for each campaign. By addressing each of these aspects in your influencer contract, you create a comprehensive and transparent agreement that minimizes the risk of misunderstandings and sets the stage for a successful collaboration.

Kid Candy Biz I was goofing around on eBay the other day when I noticed bags of white chocolate and rice M&Ms selling for $10 a pop plus shipping. I’ve been out of the loop on candy and frankly didn’t know that M&Ms now comes in strange, limited-edition flavors. Nor did I know that anyone would pay $10 for a bag of candies weighing less than half a pound. Naturally curious, I went over to Amazon and found this particular type of M&M sold out months ago. Next, I went to CamelCamelCamel to find out what price they sold at when they were available, and it was a steady $10.98 with no fluctuations. Again, I was shocked anyone would pay prices like this for inferior (in my opinion) chocolate, but here’s where I became briefly stumped... How were people buying bags of these candies months ago, holding on to them and then selling them at a 98cent loss? They weren’t. In many countries you can find discount grocery stores that sell the items regular grocery stores can’t sell. Maybe a candy is seasonal, and once the holiday passes, the candy is either sold at a massive discount to the consumer or sold in bulk to these discount stores. People buy the stuff and then sell it on eBay when it’s no longer available on Amazon. It’s a lousy way to get rich unless you can figure out how to get massive volume. For example, cut out the discount grocery store and buy directly from the regular stores. Then hang on to your inventory until it’s sold out everywhere else.

But if you have a young son or daughter, this might be an excellent way to teach them about building a business of their own. First, they need to invest in a small amount of inventory. Next, they learn how to make a listing and how to write the description in a way that makes the customer want to buy. Then they learn about inventory fulfillment, packing the items and shipping them off. Finally, they learn there are business expenses that are deducted from the money made, and what’s left over is profit that can be reinvested to make even more money. If you start your kid out young enough, this side business can help to pay for college as well as providing them with a wealth of real-world business experience. You might even get them to write up a manual on how they’re running their business, which they can then sell as a book or course to other kids who want to learn how to do the same thing. And they’re not limited to candy, either. Anything that can be purchased in person and then sold at a markup will work, whether it comes from regular stores, thrift stores, garage sales and so forth. You might even ‘hire’ your child to sell things for you around the house, paying them a commission on profit earned.

What If Dogs Taught Online Marketing? This one is for all the dog lovers out there who are building online businesses. I’ve often wondered what my dog might think of what I do all day on my computer, and what advice she might have for me on how to market my products online. After much thought, here’s what she might say… 1: Be authentic and show your personality. As dogs we each have unique personalities and quirks that endear us to our owners, like the way I tip my head when you call my name or how I snatch food off your plate when you’re not looking. Similarly, as a marketer, it's important to be genuine and show your brand's unique character to your audience. This could mean using humor, sharing personal stories, or showcasing the dogs… ruff… I mean humans behind the brand. 2: Use engaging visuals: We dogs are visually-oriented creatures, and we respond well to bright colors, interesting shapes and movement. To capture the attention of online shopping humans, use high-quality visuals that show off your product in a compelling way. Consider using videos, GIFs, and images that highlight your product's features and benefits. And add in a few dog photos, too. People like us and maybe they’ll buy more stuff if they think it’s doggy endorsed. 3: Use social media to build relationships: Dogs are social animals and we thrive on interaction and connection. As a marketer, you can use social media platforms like Twitter, Instagram, and Facebook to build relationships with your customers. Respond to comments, share user-generated content, and create a community around your brand. Put your dogs in your product photos, too, to get more shares and likes. 4: Be persistent and consistent: Dogs are known for their persistence and dedication to their goals, especially when it comes to food, treats, belly scratches and ball throws. Similarly, as a marketer, you should be persistent in your efforts to promote your brand and consistent in your messaging and branding. This means maintaining a consistent visual identity, tone of voice, and content strategy across all your marketing channels. Also remember to be consistent in walking your dog, too, since the exercise will fire up your brain with lots of ideas of what to post on social media. And we like walkies. We like them a lot. A LOT. 5: Offer incentives and rewards: Dogs respond well to incentives and rewards (TREATS!) and so do humans. Offer discounts, promotions, and loyalty programs to encourage customers to engage with your brand and make repeat purchases. For example, give away free doggie treats stuffed bunnies with every purchase and we’ll be your customers for life. Overall, if we dogs were to teach how to market dog bones…ruff… I mean products online, we would tell you it’s important to build friendly relationships with human customers and tell the humans they’re good boys and good girls for using your products.

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Mini-Case Study – Creating a New Product You get an idea for a product, you build the product based on that idea, you launch your product to the world and make a ton of sales. Right? Except it almost never works that way. Here’s what BlaxkmanJr says about creating the app they’re about to launch – emphasis is mine: After 8 months of talking to users, going through multiple iterations and speaking to professional researchers, I can proudly say that me and my co-founder have created an app that'll be released on the App Store in December! MyndMap started as an idea to me, and it's crazy to see how far it's come when you don't let self-doubt and perfectionism cloud your eyes (which I think a lot of first time founders do) and focus on the one true thing that matters - user feedback and iteration. A great idea is nothing without iteration, and so if you've got something that you think will be a good idea, go ahead and do it! Notice the key points here: Talking to users and creating multiple versions until they (hopefully) got it right, according to user feedback. When you’re creating a brand-new product, ideally you want to make successive refinements or improvements to that product based on user feedback. The goal of having several product iterations is to enhance the product's features, functionality, and overall performance to better meet customer needs and preferences. And this process can be used not just for software, but for any product including information products. That’s why courses are often developed in conjunction with beta users, so that user input can strengthen and improve the course as well as providing the first testimonials. BlaxkmanJr also mentions overcoming self-doubt and perfectionism, two things that probably kill 95% of product ideas. Not believing in yourself or trying to create the ‘perfect product’ can stop you from building or finishing your new product. You can overcome self-doubt by focusing on the product and your users instead of focusing on yourself. And you can overcome perfectionism by acknowledging in advance your product will not be perfect because (spoiler alert) it never will be. Finally, they mention focus – getting that minimum viable product out there, letting users try it, getting feedback and repeating the process over and over until they get it right. They could have given up and tried something else, but instead they stayed focused on the goal and got it done. Incidentally, the app is called MyndMap and it’s designed to… help individuals, especially those with ADHD, to better manage their daily lives. It's a digital platform that combines task management, mood tracking, and personalized reminders with AI-driven insights. The idea behind MyndMap is to provide a structured yet flexible framework that assists users in organizing their tasks, setting priorities, and keeping track of their emotional well-being. It's not just about getting things done; it's about understanding how different aspects of your day affect your mood and productivity. They’re launching in the App Store in December and releasing an android version the following month.

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MWM Interview Mark Bishop AInterview Editor:

Today we're joined by a marketer and entrepreneur with a rich background stretching back to a keen interest in direct marketing that goes back to the 1980s. Over the years, Mark Bishop has spearheaded successful launches, including Niche Synergy. With his latest endeavor BLOX, he's set to guide aspiring entrepreneurs through the intricacies of affiliate marketing. And from his home base in Bristol Mark balances family and a thriving online career. So let's dive into the journey and insights of Mark Bishop. Welcome, Mark. It's great to meet you. Mark Bishop: Thanks for having me. Editor: Well, as I mentioned, your interest in marketing goes maybe all the way back to the 1980s. Mark Bishop: Yeah, shows my age. Yeah. Yeah, I mean, back then it was direct mail, it was mail order. I was just fascinated by the whole concept really. Editor: And what made you get an interest in that? Was it just like letters you'd received through the door? Mark Bishop: Yeah, well, everything really, I mean, it was a lot of people would call it junk mail. I used to term it as being gold. I collect it, I still collect it, now I have sales letters going back maybe 10, 20 years. I just find it fascinating that the written words, a sales page could inspire you to buy something. Editor: Yeah, absolutely.

Mark Bishop: Yeah, it does go all the way back to the 80s and yeah, it was just fascinating stuff really. Editor: Do you use that, all the letters you've received over the years, do you use that as inspiration now for your own product launches?

Mark Bishop: I do, yes. Like I say, I did collect a lot of it and I still refer to it. You can find a lot of it online now. But yeah, I still refer to it. It's just fascinating stuff. Editor: Really, and who would you say has influenced you the most from the letters that you received? Any names stand out? Mark Bishop: There were some, I mean, I don't really fixate on particular copywriters, but I can remember signing up to a newsletter, and it was a company called Streetwise Marketing. I think they're still going, actually. And some of their sales letters were just great. I even bought some of their products. Editor: So they actually encouraged you to actually put your hand in your pocket as well. You know it's a success when that happens. Mark Bishop: Yeah, absolutely. Editor: So we mentioned that this interest goes all the way back to the 1980s, but when did you start online? When did you start your own business? Mark Bishop: Well, I kind of fell into it. I mean, I was interested, like we've already discussed in direct marketing, but for most of my working life, I worked in the construction industry. So I've been a painter, a decorator, I've been a plumber. And I'm not an academic, in fact, I'm dyslexic. But as the internet took off, and I guess I was just starting off late to the internet, really, I didn't really get into it until around 2010. And I can remember being interested in it being on the Warrior forum, and forums like that. And just seeing what other people were doing and just thinking to myself, well, this looks very much like the direct marketing of the 80s. And I bought products, like a lot of people probably listening. I bought products, I tried them and I didn't get anywhere, made lots of mistakes. But then I bought a couple of products by, let's see, I think one of the vendors was Mark Ling, another was Roy Carter.

Mark Bishop: Both of these were products about niche marketing. Now, what appealed to me about niche marketing was the fact that you didn't have to do the kind of stuff that we're doing here. You didn't have to be on video, you didn't even have to use your own name and pictures and that, you could just use a different persona. So I had a go with that, and at the time, I had a skin condition and I'd learn to manage it with natural products. And what I did was I documented that, how I coped with that skin condition, and I put together, it was about 40 page PDF and managed to get it onto ClickBank. And I've got no technical skills at all, so that was a bit of a tall order in itself, but I managed to get it onto ClickBank. And I didn't know how to drive traffic so I used Google Ads at the time, and I was just amazed. It was just a crazy thing. But I made $120 the first night. So I was sat there watching TV, I checked my laptop, $120 at night, and I didn't really know what I was doing. But from that point onwards, I just scaled the niche marketing. I did that while I was still working as a plumber. I did that part-time, and it was crazy. I got to a point where I had that site and I built another one in a different niche, sorry. And I sold the two. I sold one for $37,000 and I sold another for $77,000. And that was really my gateway into the internet marketing space. Editor: That must have been a bit of a game changer for you as well. Mark Bishop: Yeah, it allowed me to give up the day job, as it were, and concentrate on the internet marketing space full time. Editor: Nice. And when was this? Which year? Mark Bishop: This would've been, I think I sold both of the sites... It's funny, I was looking at Flipper the other day, actually. I think I sold both of the sites in 2013. Editor: Okay, so you started in 2010, effectively just dabbling with-

Mark Bishop: Yes, doing the niche marketing part-time. Editor: And then three years later you've got like a $100,000 payday from two of the products that you've put together, and that's where you are selling the website and the product to somebody else. You're not obviously-

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MWM Q & A Drunk Driving and Multi-Tasking

Are you one of those gifted people who can talk on the phone while checking email and simultaneously making lunch for your kids? Probably not. We only think we are successfully multi-tasking because our brains are lying to us. Look at it this way – drunk people think their driving is fine. They have no idea they ran a red light, nearly hit a pedestrian and drove into oncoming traffic six times in the last minute. That’s why when the policeman pulls them over, they’re belligerent. “Whatshoo talking bout, Occifer?! I’m drive fine chew got nuthin bterr to do than harass me! Why you pull me over I dun nothin lemme call my lawdudeguy he’ll sue you bad,” as they talk into a wet wipe. Seriously, I just saw body cam footage of a woman driver who was so drunk, she thought a wet wipe was a cellphone even after the officer pointed out that it wasn’t. And believe it or not, multi-tasking is the desk equivalent of drunk driving. Doing more at one time is the best way to do a lot poorly. Our brains simply cannot handle it. We’ve got a finite amount of brain power, and flipping between tasks drains this power faster than you think. Your working memory can only hold a few bits of info at a time. Don’t believe me? Quick, read this number sequence and then repeat it out loud a minute from now without looking back at it: 937461094657 That’s only 12 bits of data, and you’re even familiar with all of those symbols. Yet remembering it along with checking email or making a phone call isn’t going to end well. When you attempt to multi-task, you don’t save time, your mistakes go up, you burn through your brain energy faster, you strain your working memory, and your focus is shot to heck. Do you want to get more done in less time? Then do one thing at a time. I know this sounds counterintuitive, but our brains try to fool us into thinking we are good at things we stink at...

Like driving drunk.

Webinars – Should You Ask for Their Phone #?? If you do webinars, you know that you’ve got a choice to make – should you ask for their phone number so that you can send them a text message and remind them to join the webinar? Everyone knows that asking for a phone number is going to greatly reduce how many sign-ups you get. Right? Turns out, that’s not true and I challenge you to test this for yourself. Jonathan, a copywriter for 'The Copy That' show, experimented with a landing page split test: • 1 Landing page that did not require a phone number • 1 Landing page that required a phone number The results were surprising because the phone number landing page had a 30-40% opt-in rate. Most webinar campaigns avoid making the phone number mandatory because they think it might scare people away from signing up. Here's how Jonathon’s SMS Sequence works: 1. When you sign up to his webinar, you get a personal SMS text message right away, 'Hey (name), its Jonathan, I just sent you a quick email about the upcoming webinar. ' 2. The day before the webinar, you get another text to remind you of the event. 3. Right before the webinar starts, he sends you a third text with the link to the webinar so you can join on your phone. Emails can be overlooked, but texts stand out and are timely reminders that people seldom overlook. Don't be afraid to experiment with SMS sequences for your next virtual event because it might pay off with more attendees and sales.

MWM 39

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MWM wants You to Know Landing Page Optimization Checklist Optimizing your landing page involves a combination of strategic planning, testing, and refinement. Regularly revisit this checklist to ensure your landing page remains effective and aligned with your marketing goals. 1. Clear Value Proposition: ___ Clearly communicate the unique value proposition. ___ Use concise and compelling headlines and subheadings. 2. Engaging Visuals: ___ Use high-quality and relevant images or videos. ___ Optimize multimedia for quick loading times. 3. Concise and Relevant Content: ___ Keep the text concise, emphasizing benefits. ___ Use compelling and action-oriented language. ___ Ensure readability with proper formatting. 4. Call-to-Action (CTA): ___ Have a clear and prominent CTA above the fold. ___ Use compelling CTA text that encourages action. ___ Ensure the CTA button stands out visually. 5. Mobile Responsiveness: ___ Optimize the landing page for mobile users. ___ Test and ensure a seamless experience on various devices. 6. A/B Testing: ___ Implement A/B testing for different elements. ___ Test variations of headlines, visuals, and CTAs. 7. Form Optimization: ___ Minimize the number of form fields. ___ Clearly label form fields and provide helpful instructions. ___ Use a compelling and action-oriented submit button. 8. Trust Signals: ___ Incorporate trust-building elements such as testimonials, reviews, or trust badges. ___ Showcase affiliations, certifications, or partnerships. 9. Loading Speed: ___ Optimize images and multimedia for faster loading times. ___ Minimize HTTP requests and use browser caching.

10. Social Proof: ___ Highlight social media shares, likes, or testimonials. ___ Showcase user-generated content if applicable. 11. Clear Navigation: ___ Keep navigation simple, with a clear path toward the CTA. ___ Avoid distracting links that lead visitors away from the conversion goal. 12. Consistent Branding: ___ Maintain consistent branding elements throughout the page. ___ Use colors and fonts consistent with the overall brand. 13. Urgency and Scarcity: ___ Create a sense of urgency through limited-time offers. ___ Display stock availability or limited quantities if applicable. 14. Analytics Integration: ___ Integrate analytics tools to track user behavior. ___ Set up goals and conversion tracking for insights. 15. Privacy and Security: ___ Clearly communicate privacy policies. ___ Use secure connections (HTTPS) for data transmission. 16. Exit-Intent Popups: ___ Implement exit-intent popups with relevant offers. ___ Use popups judiciously to avoid user annoyance. 17. SEO Optimization: ___ Ensure meta tags, headers, and content are optimized for relevant keywords. ___ Create a clear and descriptive URL structure. 18. Accessibility: ___ Ensure the landing page is accessible to users with disabilities. ___ Use descriptive alt text for images. 19. Thank You Page: ___ Design a compelling thank-you page after form submissions. ___ Provide clear next steps or additional calls to action. 20. Continuous Testing and Iteration: ___ Regularly review analytics data and user feedback. ___ Continuously test and optimize various elements for improved performance.

Simple Changes Turn Duds into Studs Imagine you’re speaking with a young entrepreneur from Tanzania who owns a small bread business in Dar es Salaam. After a year of selling his traditional local bread with a profit decline, what advice might you give him? Here’s what he did – he introduced a new product that wasn't common in his country - simple sandwiches. As he says, the response has been incredible. His daily profit jumped from $8 to $25+, and he even had the opportunity to employ another person. Conversely, years ago I knew a sandwich maker who was having a terrible time turning a profit. But his customers kept asking if they could buy loaves of his homemade bread. Finally, he decided to stop selling the sandwiches and just sell the bread, and in a year his bread was in every store in his part of the country. Maybe you’ve got a product that isn’t selling. Let’s say it teaches everything a person needs to know about starting and running a business. People who take your program keep commenting on the content of the 5th module. They LOVE the 5th module and say it’s worth the price of the entire course. Because you’re savvy, you decide to make an entire course just about the topic you cover in Module 5. Or perhaps you’ve got an information product on how to lose weight. It’s not selling all that well, but everyone seems to love your recipes. Maybe it’s time to focus on the recipes instead of weight loss. Whatever products or services you might offer, notice if customers especially love one aspect of them. This might be the area you need to concentrate on. Or perhaps your business is missing something. You might team up with someone else who can provide that missing ingredient or supply it yourself. The point is this: You might be very close to having a huge success. All you need is find that small change or two and make it happen.

Tapping into the Anti-Influencer Market for Big Bucks Influencer marketing has begun shifting in recent months and this change is opening up a whole new opportunity for marketers. Your typical influencer on social media is a twenty-something person who seems to have the ideal lifestyle. They are super-model pretty or handsome, have all the best stuff, clothes and whatnot. They go to exotic locations and do fun activities and their entire lives are… …a lie. More and more of these influencers are coming clean and letting the world see what’s really happening behind the scenes. They take hours to apply layers of makeup, they use special lighting, filters, major editing and numerous effects to make them look just right. Then there’s the staged rooms and fake scenes that are more like movie sets than anything from real life, and the list goes on. They’re living their best fake life and people are getting tired of watching it. I saw a post on Reddit the other day from a young woman lamenting how the bully at her high school is now on social media pretending to be a nice person. Yup, this influencer was outed, along with hundreds of others. The fake influencers are being exposed one by one. Other influencers are sick and tired of being fake and they’re going public with what’s really happening, which is good news for you. Because the more people realize all of this nonsense is fake, the less credibility influencers will have on them. And the more opportunity there will be for REAL people like us to gain a following. Being an honest and real influencer isn’t about looking perfect; it's about being helpful. People are growing tired of getting advice from the Barbie dolls and Ken dolls of the world and now they want tips from someone like their neighbor, who struggled with buying a house or their friend who learned the hard way in business. Real advice from regular folks like you is what's in. Check this out: Even small YouTube channels from super ordinary people are blowing up. People want content from someone they can relate to, not someone flashing their fancy lifestyle. No more showing off expensive stuff; now, it's about sharing useful knowledge. Educational content from regular people is where it's at again. And it's not just about looking good; it's about feeling good. Bodypositive campaigns are rocking it, challenging fake bodies and photoshopped perfection. Platforms like TikTok are emphasizing real people doing normal stuff, not influencers in their fantasy world. Being real is what gets attention. So, here's the deal: As the era of influencers is fading, guess who's stepping into the spotlight? People just like you. This is your chance to start creating content, sharing your everyday life, and making a real impact. People want authenticity, so be yourself, offer some valuable insights, and watch your audience grow. Now's the time to shine in this million-dollar industry that's changing for the better. Embrace honesty and authenticity, and you could be the next big thing on social media.

FTC Proposes a New Bill to Fight Against Hidden Fees in Product Prices The FTC has introduced legislation to prohibit unfair or deceptive practices relating to fees for goods or services, specifically, misrepresenting the total costs of goods and services by omitting mandatory fees from advertised prices and misrepresenting the nature and purpose of fees. Hopefully, every marketer reading this is already clearly and openly disclosing all fees to prospects before they purchase. But if not, you'll want to update your marketing materials before this passes into law. https://www.ftc.gov/system/files/ftc_gov/pdf/r207011unfairjunkfeesnprm final.pdf

EU Warns All Social Media Apps to Do Better Moderation of Content In a significant development that heralds a new era in online shopping, Amazon has begun to roll out artificial intelligence (AI)generated customer review summaries for its products. These summaries aim to give shoppers a snapshot of a product’s best or worst features, allowing for an expedited decision-making process. While it has clear benefits for customers, it also raises serious concerns about the reliability of an AI-generated summary and its impact on seller reputation and conversion rates.

https://www.searchenginejournal.com/how-ai-generatedcustomer-review- summaries-impact-amazon-sellers/494057/#close

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This Month’s Marketing CLINIC Redditors Debate How To Monetize 250K Followers

Followers

Most marketers know you need to first choose a niche, know in advance how you’re going to monetize the niche and THEN start making content. But what if someone does it backwards by first building a large following and then trying to figure out how they’re going to monetize that following? That’s what u/ooiie asked on Reddit the other day. Their post begins with this: My wife has built a pretty cool TikTok account up to 250K followers. A handful of her videos have 10M+ views while many others are in the 1-9M range. It’s Harry Potter edits. She does all kinds of editing from movies and games. How can we monetize this? They also mention the account is completely faceless and that they’ve tried unsuccessfully to sell merchandise. How would you answer this question? Over a hundred marketers weighed in. I’ll save my favorite answers for last, but first let’s list some of the more common answers… • Sell the account for money • Organically integrate merch into HP clips. For example, Harry getting a sweater or t-shirt • Use call to actions in the captions, comments or in the video itself • Livestream on TikTok doing live edits and people will donate • Promote products through rollouts and effective marketing • Add an eBay store using products from AliExpress • Start creating new content with your face, talking about different topics, theories, thoughts, etc. about the Harry Potter series • Add a Patreon account with exclusive content • Get sponsors and place ads • Make longer form content and post on YouTube • Reach out to SaaS companies who have editing tools and see if you can get sponsorships through them • Offer your own custom edits through services like Fiverr and Upwork • Ask for $1 donations from every follower • Omnichannel over to OnlyFans and keep the theme working for your revenue • Create a paid info community • Offer a channel evaluation service • Offer to teach others how to create these videos, scripting, growing the channel, etc. in a course or a one-on-one mentorship • Feature magic academy fantasy novels with quick book reviews because this is a good audience for it, booktok is huge and lots of authors would pay for the exposure.

Several Redditors volunteered to buy her TikTok account or hire her to help MWM 57 them do their social media, while others suggested she beware of copyright infringement.

MWM FLASHBACK STORY ggn0r3 gave a popular answer on how to monetize the channel: "How I use the Harry Potter Method to build TikTok accounts to 250K followers starting from scratch without having to show my face or doing cringey dances for views" Buy full course: $997

SwimOld5053 added: Sure, but I can sell you a course about how to actually make your own course of your Harry Potter tik tok building secrets. And then perhaps a course on how to take a course on how to build a course… This is true Reddit thinking. ItsRellzBeats offers lots of suggestions: Maybe do more intricate longer videos with a face behind it on YouTube to monetize some of the crowd over there without having to affect your current viewers. Ideas Character Development Review / Review about the sets / Character history and family line / Favourite Film / Character/ Scene and why / On set footage review / Interesting facts regarding filming / Interesting facts about the actors As someone else said this is definitely a bloated market but if you can get people wanting to watch you or your wife and attach to the face behind the content then I'd definitely be way more easier to monetise on YouTube. You can also upsell during these videos or get better sponsors. Iliketodrive****s offered perhaps the most unusual idea: F*** every answer here. High ticket retreats. I can make you $100,000 profit in a weekend. I’m an event marketer and I have done this 10 times in a row for a concert hall and I believe that I can do this for vou with just a few posts. 30 tickets to an aspirational retreat at $4,000 with a 70% gross profit margin. I’II do it for free for you for the first one if you give me a testimonial. You could easily do this 4x/year. Like... in Wales, at a castle, everyone dressed up… sh** would be fire. We could do a whole Harry Potter game in the castle like a mystery. Send me a Dm Good answer, but again the question of legal rights may come into play. tipit_smiley_tiger has something interesting to say: There is a ratio for monetizing: For every 3 contents you give to the consumer, you can do 1 ask to the audience. So, it's okay to monetize if you follow this ratio. Not sure if this means to have a call to action in every third video, or to have a separate video for the ask. Also, I’d love to know why they think 3:1 is the magical ratio for every niche.

Corriedotdev has the right idea: Look at Harry Potter YouTubers and see what they are marketing to make revenue. Copy pasta their recipe. It’s always good advice to find out what’s already working for others. Whynotthebest writes: Your best bet is to use your content/account as proof that you can create content, edit videos, run social, create and market merch, etc. I would not expect the THING you created to be the money maker, but the evidence that you know how to create/mange THINGS. This is great if she wants to be a freelancer or land a job. OptimisticByChoice makes a good point. Emphasis is mine: Perhaps plug the merch in a quick second after the video. Perhaps find a partner to shout things out in exchange for $$ Don’t be afraid of alienating the audience. Lose 50,000 followers but the remainder become an income stream! That’s cool. Nearby_Orange6578 offered stellar advice we should all remember: Start showing your face. It helps. I grew my Instagram account from 0 to 123K without really showing myself, but also without ever making money. I changed that 3 months ago and doubled my followers (250K now) and am now selling videos to brands in my niche. Trust me, it’s worth it, and your followers will get used to it if you gradually start showing yourself. Also, reach out to companies yourself. My first deal came from a cold email sent to a company that I thought was a good match. Faceless = little or no money With face = more followers, more money Don’t be afraid to approach companies and say, “Hey, I think we might make a good fit!” tkfx2000 may have had the best advice of all: So you built a following around somebody else's intellectual property, and now want to monetize that. ... that is going to be tricky. Affiliate sales links are probably the only reasonable option. But realize that any given moment, the hammer of copyright can fall upon you and take, at best take the monetization, and at worst, everything you own. If you really want to run it as a business start another channel and use what you have learned to build your own Intellectual Property. Ouch. There’s always that one person bringing everybody else back to reality. Finally, the most upvoted answer came from ali-hussain Make videos with Harry Potter LEGOs. Put a note this video used these LEGO sets and use your affiliate links: https://www.lego.com/en-us/page/affiliate-program Bunny_Baller_888 added: saw at.T.Tok video Lego pays up to 1000.00 for affiliate market referrals but have to look up the stipulations. If you combine your current Harry Potter content with Harry Potter Legos and include your affiliate referral link then you could easily pull this off since the lego is a perfect match for this niche. Just go to the lego website and search up affiliate. Just make sure you include the word affiliate partners or affiliate somewhere on the profile or content so you don't get banned or called out for being misleading. Harry Potter Legos? I have to admit I could have worked on this problem for a month without hitting upon that answer. Do you have a pressing marketing question? Then you might want to post it at Reddit/r/Entreprenuer and see what happens. Maybe means creating multiple streams of passive income, such as having a couple dozen books that continue to sell for many years to come. Even the sun itself will burn out one day. Be ready for the day you decide enough is enough and you want to start something brand new.

YouTube Case Study: One Million Subscribers in 6 Months Even though Matthew created YouTube videos for two years, his channel was stagnant and never got many views or subscribers. Then one day he tweeted that he was going to, ‘change YouTube forever.’ That’s a pretty bold claim for someone who previously couldn’t score more than a few hundred views per video, but Matthew had a new strategy that he was about to employ. Matthew has discovered how to make his videos go viral nearly every single time he uploads. Here’s what he does: Trend Jacking What do many of the most popular YouTube videos have in common? They use trends or other popular YouTubers as topics for their videos. In theory, this might be the perfect strategy to grow a channel if you don’t already have a following. You make a video of something or someone with an audience, effectively borrowing that audience and bringing them onto your channel. There is a problem with this, though. It doesn’t work as well as it once did because there’s a lot of competition, plus the YouTube algorithm has changed over the years. Placing someone's name in your title might not be enough to make your video blow up. But Matthew Beam has managed to invent trend jacking 2.0. First, he knows his viewer and targets his videos exclusively for that viewer. In this case, it’s a young male audience. Then he makes his trend jacking video a collaboration between himself and the person whose audience he wants to hijack. Collaboration is an exchange of value. If you don’t have a large audience to share, then you’ve got to find something else that gives free promotion to the other person’s business. For example, in one video Matthew has a giant chocolate bar made for another YouTuber, Mr. Beast, who had just released his own line of normal sized chocolate bars. Mr. Beast appears in the video to receive the chocolate bar, and Matthew quickly got 8 million views.

Timing is Crucial The chocolate bar video was released 3 days after Mr. Beast’s chocolate bar was announced. Another example: 5 days before the Spider-Man movie was released, Matthew made a video where he hired 50 Spidermen and he got 15 million views. To effectively ride a trend, you can either jump on just before the trend takes off or at its peak. This means paying attention to what’s going to happen and taking quick action before it’s too late to capitalize on it. But in most cases trend jacking isn’t enough. To get YouTube’s algorithm recommending your video, you’ve got to hold the viewer’s attention. On average, YouTubers lose about 40% of viewers in the first 30 seconds. Every second of your video needs to hold the viewer’s attention to keep them from clicking away. How do you achieve this? The first step is a great intro. 20 seconds of boring theme music won’t cut it, nor will a rambling message that goes nowhere slowly. Here’s the 3-point intro formula Matthew uses in almost all of his videos: 1. Start with one line that explains the video concept. Think of this as your attention-grabbing headline. 2. Give a personal story, such as: “I’ve always dreamed of doing this crazy thing since I was a child.” Or, “After years of struggling, here’s how I finally broke through and made it happen.” 3. Create an adversary. It could be something as simple as a hard deadline, someone telling you that you can’t achieve your goal, a jerk who is trying to stop you, or whatever. There has to be a bad guy of some sort that your hero is up against. This creates tension and purpose from the very beginning. You can multiply the tension by adding more comments from people who say it can’t be done, it’s too expensive, are you sure you want to do this, etc. These are quick one-liners and can be as simple as your friends or family chiming in to suggest this thing you’re about to do can’t or shouldn’t be done. “This is gonna take weeks and your deadline is 7 days away. Are you sure you wanna do this?” These can be the same thoughts the viewer has, reminding the audience of how big the stakes are. It keeps the audience engaged by using other people's reactions to build out the story. Show the Setbacks Next, you might add in someone mishaps, mistakes, and things that go wrong throughout the video. You’re trying to make this thing happen, but it’s not smooth sailing. There are problems. You may not succeed. Matthew shows something going wrong every minute or two in his videos. This creates even more tension because the viewer doesn’t know if he’ll be successful.

Ramp Up the Pace Matthew shows how frantically he and his team are working to get his latest challenge done. “We've been painting for three hours, and so far, we've only done 10 boxes, and we still haven't put the stencil on.” Even if in real life you can do something at a leisurely pace, you don’t want it to look that way in your video. Your back is against the wall, the deadline is looming, people say you can’t do it, things are going wrong… feel the tension? Your viewer is riveted to their screen. Use fast-paced editing. Matthew does a cut every second or two, switching between cameras, aerial shots, action and voiceovers. The video is never allowed to get boring. There’s non-stop action and the viewer can’t take their eyes off of it. Thumbnails Are Everything In copywriting they tell you that your sales page is only as good as your headline. If your reader isn’t grabbed by your headline, you’ve lost them. Thumbnails are the same. If your viewer doesn’t get sucked in by your thumbnail, they will never click on it and watch your video. Your thumbnail is competing with every other thumbnail on the page. It has got to stand out, stand apart and be intriguing enough for people to want to immediately click on it. When creating his thumbnail style, Matthew looked at the thumbnails of super successful videos with millions of views in his niche. He didn’t copy them, but he did borrow the concepts. The key is to take what works and adapt it into your own style. If you’re just starting out on YouTube and no one knows you yet, then the dominant subject in the thumbnail shouldn’t be your face. Keep the focus on the subject or the celebrity the video is about. In his thumbnails, Matthew gives some sort of action, such as appearing to run away from a stationary object. It creates interest. Keep in mind that a great thumbnail portrays the story of the video. Use vibrant colors in your thumbnail to stop people from scrolling by. Keep the thumbnails simple and uncluttered, too. If possible, show something extreme. You might use Canva to create your thumbnails. Always be noticing the thumbnails of super successful videos and taking notes on why they work. And when you hit upon a style that works, continue to use that same style for continuity. Going viral is as much a science as it is luck. Follow these steps for your next videos and I can almost guarantee you’ll get far more views and subscribers than ever before.

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