MWM 49
MWM back story
MEET JENNIFER WILSON, VONBON
Jennifer Wilson didn’t set out to become an entrepreneur. She simply wanted the freedom to work from home, doing something she loved, while raising a family. Feeling the effects of a physically demanding career, Jennifer knew she had to leave her wellpaying job as a dental hygienist. But where to start?
The Gift of Giving With many of her family of friends starting to have babies, Jennifer found herself endlessly searching for the perfect gift, that she could not find. So she decided to create it herself. In 2013, she created VONBON, a collection of modern baby and children’s clothing and accessories, made with certified organic cotton and eco-friendly inks. She wanted something that represented her style, but was also earth conscious. Focusing on her love of neutral pallets, Jennifer turned to her sister, Kirstin, for help putting her ideas into a digital format. First running her business from home alongside her job as a dental hygienist, she quickly realized she was on to something. With the support of her parents, who have run their own business for 30 years, her sister, who had launched her own business a year earlier, and her husband, Jennifer quit her day job and dedicated herself wholly to her business.