What We Cover
Formerly Independent Practitioner
Today, Healthcare Today emerges as an independent voice delivering essential news, features, interviews, and expert insights tailored for medical professionals and business owners so they can stay informed, educated, and empowered to make critical day-to-day decisions. Healthcare Today is well positioned as the go-to specialist media company in the healthcare space, with an eye on coverage to drive improvements in patient safety.
Focused on core categories such as:
Patient safety, litigation & inquest, public heath, private health, government & policy, regulatory, technology & innovation and biotech & pharma, Healthcare Today aims to:
• Deliver the latest news essential to healthcare professionals
• Share insights on developments in public and private healthcare
• Foster idea exchange and provide benchmark statistics
• Track significant policy and regulatory changes
• Offer perspectives from industry leaders
• Enhance practice management
• Equip professionals to thrive in a rapidly changing environment
• Learn from entrepreneurial peers and business experts
• Connect with key market suppliers
Readership
Healthcare Today offers a highly targeted platform for reaching healthcare professionals and business owners, enabling companies to market their products and services, build brand awareness, and engage with key industry topics.
In addition to publishing leading content on our dedicated website, we engage with our audience through weekly recap newsletters and a monthly digital journal which benefits from a 95% delivery rate and 45% open rate*.
* Statistics correct as of 30 September 2024.
Website Sponsorship
Homepage Sponsor
What’s included?
• Your GIF or static advertisement displayed on the home page, business directory, about us, careers and contact pages of Healthcare Today, ensuring your brand remains visible to the wide range of visitors who visit healthcaretoday.com. With only four sponsors per category page, your advert rotates in one of the four prime locations.
• The opportunity to submit up to four feature articles per month, which will be featured on healthcaretoday.com and in our monthly digital digest magazine.
Cost:
Category Page Sponsor
What’s included?
• Your GIF or static advert displayed on the selected category page and associated articles of Healthcare Today, ensuring your brand remains visible to companies looking to target specific audiences. With only four sponsors per category page, your advertisement rotates in one of the four prime locations.
• The opportunity to submit up to two feature articles per month, which will be featured on healthcaretoday.com.
Categories to choose from include: Patient safety, litigation & inquest, public heath, private health, government & policy, regulatory, technology & innovation, and biotech & pharma.
E-newsletter advertising
In addition to publishing content on our website, we provide our 125,000 readers with a weekly email newsletter to recap on news, insights and analysis of the week, which currently benefit from a 95% delivery rate and a 45% open rate*. We provide four key advertising spaces in this newsletter, to ensure your advertisement stands out and gets noticed.
What’s included?
• Your static or GIF advert featured for the duration you require in our weekly newsletter, ensuring your brand is visible to practitioners, support staff, and business owners who rely on our updates to stay informed.
* Statistics correct as of 30 September 2024.
Cost:
Monthly digital digest advertising
Healthcare Today delivers a premium monthly, interactive digital digest that highlights the most impactful and talked-about news, tailored for healthcare professionals.
Evolving the popular Independent Practitioner Today e-paper, our digest is distributed to more than 125,000 highly engaged medical professionals. It is also shared across our social media channels and promoted and archived on healthcaretoday.com.
Cost:
What’s included?
• This opportunity offers versatile advertising options in a premium e-magazine format. It includes clickable links to your chosen landing page, providing your brand with high visibility and engagement from practitioners, support staff, and business owners who frequently read the digest.
Additional Advertising Opportunities
Business Directory
• Feature in our leading business directory on healthcaretoday.com, linked to from our newsletters and e-editions, to help healthcare professionals and business owners navigate to your company. Select the relevant directory section (for example, indemnity, tax, accountancy, IT & business support) and clearly direct people to your landing page.
Cost: £1,500 per year, per listing section.
Sponsored Email Campaign
• Subject to approval of content, send an email to our subscribers (more than 125,000 healthcare professionals and business owners), to launch your product or build your brand awareness.
Cost: £9,500 per email.
Sponsored Feature
• Subject to approval of the title and content by our Editor-In-Chief, Healthcare Today welcomes submissions from influential organisations in the sector.Articles will be posted in a relevant topic section with an accompanying banner advert, call to action and links to your company’s web site or landing page.
• For sponsored articles, you can feature a static or GIF advert to accompany the article on our website.
Cost: £1,250 per article
Resolution: 72dpi
Colour
Format: PNG, JPG, GIF
Newsletter
Resolution: 72dpi
Colour profile: RGB
Format: PNG, JPG
Resolution: minimum 300dpi
Colour profile: RGB
Format: PNG, JPG With live hyperlinks and UTM tracking codes as required Monthly digital digest
