Considerations, Ideas and Key Actions
The overall aim is to create a brand strategy in UK with a baseline
To ensure all language used when representing and promoting
To create case studies demonstrating the WHY to raise awareness of Floors 4 Garage by increasing reach and follower across all social platforms
To target key publications and create press releases which are welltimed and on-message Outcome: to optimise press and social coverage, increasing followers, reach and sales
To target well-timed and on-message social media campaign Media Garden outcome – press and social coverage, increasing followers, reach and sales
To design engaging online events/competition/promotions
To achieve Media Garden proposed outcomes: to strengthen and raise Floors 4 Garage
Develop brand in UK market
Create a website plan and tweak structure
Designing engaging website copy for UK market - currently not all in UK English
Search engine optimisation
Google my business
Set up google console
Set up month Blogs to promote on social
Run awareness campaigns on social media facebook and instagram
Leads campaigns on social media - followed up by e-mail newsletter and then passed to sales team to follow up
Google ads campaign
Set up LinkedIn profile
Reviews websites - set up and run campaign to improve review uptake
Attend appropriate expos and trade shows such as Ideal Homes Exp
Work with other companies for cross promotion eg Log House Scotland
We propose making small changes to the Floors 4 Garage website to reflect the UK market
Other ideas and recommendations include:
Tweaking Site structure – starting with the creation of a site plan
A ‘call to action’ clearly demonstrated on the home page
Optimisation of the current website
Add RSS feed with key industry news to ensure regular new content from newsworthy sources
Search Engine optimisation – to ensure website has keywords, meta data etc
Website Optimisation: on-going monitoring of the website to ensure it is generating leads effectively
Set up Google my business and Google console to drive traffic and improve website visibility
Media Garden activities will produce increased visibility on Google and Bing, increased domain authority, increased visits to website, raised awareness of Floors 4 Garage and in-turn increase sales
Digital Strategy Development
Our recommendations include:
Market research to check achievement of goals
Audit of current digital advertising channels, organic social media channels and email marketing efforts
Development of multi-channel media plan, which will incorporate all relevant digital channels and provide a strategy for on-going digital activity
Creation of a social media calendar for all marketing utilising Facebook, Twitter, Instagram, Google my Business and LinkedIn We would also suggest considering use of TikTok to engage younger audiences by designing engaging, eye-catching multimedia campaigns
Organic social media – optimisation of current organic social activity in line with wider marketing and lead generation strategy We would create engaging social media on a monthly planner – using Hootsuite or similar planning software and good, new, positive social media campaigns
Website
Our recommendations include:
Market research to check achievement of goals
Audit of current digital advertising channels, organic social media channels and email marketing efforts
Development of multi-channel media plan, which will incorporate all relevant digital channels and provide a strategy for on-going digital activity
Creation of a social media calendar for all marketing utilising Facebook, Twitter, Instagram, Google my Business and LinkedIn. We would also suggest considering use of TikTok to engage younger audiences by designing engaging, eye-catching multimedia campaigns
Organic social media – optimisation of current organic social activity in line with wider marketing and lead generation strategy. We would create engaging social media on a monthly planner – using Hootsuite or similar planning software and good, new, positive social media campaigns. Creation of all-new content – short videos, infographics,and editing of video content using images and text with clear call to actions and curation
Email marketing – we would optimise current email marketing tactics and initiate new email marketing touch points to ensure prospects and to ensure that returning customers receive regular, sales driven communications Any leads generated would receive a first touch email We would create a series of blogs and press releases which would regularly update on social media and LinkedIn, as well as stakeholders, website etc
Optimisation of current Digital advertising channels to ensure they are effectively raising brand awareness, targeting the correct audiences and generating qualified leads We would also initiate new digital advertising channels, if required, to develop new leads from creative ‘top funnel’ social media lead campaigns
We suggest creating look-a-like audience from existing members, website visitors, social media followers, although this would incur additional advertising cost
Google Ads – we would create a Google advertising campaign – using retargeting methods
We would also suggest the development of one lead generation, and integration with digital advertising channels/the website Media Garden strategy outcome would be to increase Social media reach, increase following, increase social media interactions (clicks and link clicks) and in turn increase sales
We suggest creating look-a-like audience from existing members, website visitors, social media followers, although this would incur additional advertising cost
Google Ads – we would create a Google advertising campaign – using retargeting methods
We would also suggest the development of one lead generation, and integration with digital advertising channels/the website
Media Garden strategy outcome would be to increase social media reach, increase following, increase social media interactions (clicks and link clicks) and in turn increase sales
Next Steps
We would be delighted to work with you, your team, and your organisation If you have any questions or would like to discuss this proposal further, please contact Claire Freckleton to set-up a meeting We are happy to activate this proposal upon the agreement of terms and as soon as you require our assistance
Stage 1: Required for initial set up:
Social media logins
Website logins
Email system logins – would recommend either Mailchimp or Constant Contact (GDPR compliant)
Any existing analytics logins
Access to any blog or archives
