Considerations, Ideas and Key Actions

The overall aim is to create a brand strategy in UK with a baseline

To ensure all language used when representing and promoting

To create case studies demonstrating the WHY to raise awareness of Floors 4 Garage by increasing reach and follower across all social platforms

To target key publications and create press releases which are welltimed and on-message Outcome: to optimise press and social coverage, increasing followers, reach and sales

To target well-timed and on-message social media campaign Media Garden outcome – press and social coverage, increasing followers, reach and sales

To design engaging online events/competition/promotions

To achieve Media Garden proposed outcomes: to strengthen and raise Floors 4 Garage

Develop brand in UK market

Create a website plan and tweak structure

Designing engaging website copy for UK market - currently not all in UK English

Search engine optimisation

Google my business

Set up google console

Set up month Blogs to promote on social

Run awareness campaigns on social media facebook and instagram

Leads campaigns on social media - followed up by e-mail newsletter and then passed to sales team to follow up

Google ads campaign

Set up LinkedIn profile

Reviews websites - set up and run campaign to improve review uptake

Attend appropriate expos and trade shows such as Ideal Homes Exp

Work with other companies for cross promotion eg Log House Scotland

We propose making small changes to the Floors 4 Garage website to reflect the UK market

Other ideas and recommendations include:

Tweaking Site structure – starting with the creation of a site plan

A ‘call to action’ clearly demonstrated on the home page

Optimisation of the current website

Add RSS feed with key industry news to ensure regular new content from newsworthy sources

Search Engine optimisation – to ensure website has keywords, meta data etc

Website Optimisation: on-going monitoring of the website to ensure it is generating leads effectively

Set up Google my business and Google console to drive traffic and improve website visibility

Media Garden activities will produce increased visibility on Google and Bing, increased domain authority, increased visits to website, raised awareness of Floors 4 Garage and in-turn increase sales

Digital Strategy Development

Our recommendations include:

Market research to check achievement of goals

Audit of current digital advertising channels, organic social media channels and email marketing efforts

Development of multi-channel media plan, which will incorporate all relevant digital channels and provide a strategy for on-going digital activity

Creation of a social media calendar for all marketing utilising Facebook, Twitter, Instagram, Google my Business and LinkedIn We would also suggest considering use of TikTok to engage younger audiences by designing engaging, eye-catching multimedia campaigns

Organic social media – optimisation of current organic social activity in line with wider marketing and lead generation strategy We would create engaging social media on a monthly planner – using Hootsuite or similar planning software and good, new, positive social media campaigns

Our recommendations include:

Market research to check achievement of goals

Audit of current digital advertising channels, organic social media channels and email marketing efforts

Development of multi-channel media plan, which will incorporate all relevant digital channels and provide a strategy for on-going digital activity

Creation of a social media calendar for all marketing utilising Facebook, Twitter, Instagram, Google my Business and LinkedIn. We would also suggest considering use of TikTok to engage younger audiences by designing engaging, eye-catching multimedia campaigns

Organic social media – optimisation of current organic social activity in line with wider marketing and lead generation strategy. We would create engaging social media on a monthly planner – using Hootsuite or similar planning software and good, new, positive social media campaigns. Creation of all-new content – short videos, infographics,and editing of video content using images and text with clear call to actions and curation

Email marketing – we would optimise current email marketing tactics and initiate new email marketing touch points to ensure prospects and to ensure that returning customers receive regular, sales driven communications Any leads generated would receive a first touch email We would create a series of blogs and press releases which would regularly update on social media and LinkedIn, as well as stakeholders, website etc

Optimisation of current Digital advertising channels to ensure they are effectively raising brand awareness, targeting the correct audiences and generating qualified leads We would also initiate new digital advertising channels, if required, to develop new leads from creative ‘top funnel’ social media lead campaigns