The Art of Volunteer Coordination
HOW TO DEVELOP A SUCCESSFUL
FUNDRAISING PLAN
Darren Bosley – Fraser Coast Mates
What
is your story? Make a connection with your audience
• Who is your audience
• Identify key stakeholders within the audience
• Do they know the background/history of the organisation
• Are you effectively communication your story
• Who is responsible for communications and connections
• The art of storytelling
Objectives and Goals of Fundraising
It’s more than raising funds
• Set overall goals for fundraising activities
• 12 month plan
• The purpose of funds
• Clearing messaging around the purpose
• Set realistic timelines with each activity or event
• Fundraising target
• Long term success is determined by the foundation launch
“Good process achieves good outcomes” Great experiences will achieve great fundraising.
Communicatio
n What are the platforms available
• Have objectives for each of the platforms
• Media need more than “it’s a good cause”
• Constantly evaluate and review the platforms
• Dedicate this role
Partnerships
Choosing Revenue
Streams The best return of efforts
• Each of these operate in a very competitive space
• Align with objectives and goals, not on $$ targets
• Understand the skills of your team
Events
Planning is the key
• Who is your target audience
• Vale of sponsorships
• Realistic timing and goals
• Understanding of costs
• Focus on the experience
• The art of storytelling
• Annual events are determined by the previous event
Merchandise
A risk but important for the brand
• Align with objectives
• Designate as a responsibility to one person
• Realistic targets
• Allow a branding cost
• Messaging
• Support local suppliers where possible
Influencers
Connections builds audiences
• The critical process of choice
• The value of their audience
• Their affinity to your message
Your Team
The most important asset
• “It’s people selling to people”
• Define their roles
• Training and resources to equip your team
• Fundraising committee separate from organisation committee
