Presentation for 62 Crest Estate Drive, Alamo

The Power of Two L O R I L E G L E R + C H E R Y L H ATA

CHERYL HATA (510) 912-5882 CHERYL@HATAHOMES.COM REALTOR® DRE 01389346

LORI LEGLER (925) 286-1244 LORI@LORILEGLER.COM REALTOR® DRE 00805732

Marketing Presentation for Eleanor Van Voorhis

62 CREST ESTATE DRIVE ALAMO October 20, 2020

TABLE OF CONTENTS • About Dudum Real Estate Group • The Power of Two: Lori Legler & Cheryl Hata • What Our Clients Say • House Stories & How We Work • Recent Property Websites • Marketing Plan • Selling Homes In A COVID World • Floor Plan Visuals • Our Committment To You

951

$749M SALES VOLUME 2019

UNITS SOLD 2019

836%

834%

821%

Growth in Total Contra Costa County Market Since 2010

Growth in Total Walnut Creek Market Share Since 2010

Growth in Total Northern CA Market Share Since 2010

HONORS

BEST PLACE TO WORK 2015-2020 Voted Best by Bay Area News Group

TOP 10 BROKERAGES IN CONTRA COSTA COUNTY When Ranked by Market Share

RANKED #4 IN WALNUT CREEK In 2019

EXPANDED WALNUT CREEK & LAFAYETTE OFFICES In 2019

2015-2020

OUR NETWORK

Dudum Real Estate Group brings you the power of our Leading Real Estate Companies of the World® affiliation with the best companies in real estate.

According to REAL Trends 500, the premier thirdparty industry report, our network dominated in home sales units among the top 500 U.S. real estate firms, and overall was responsible for 1.1M sales units in 2019.

LEADING RE HAS BEEN SELLING MORE HOMES THAN ANY OTHER COMPETITOR AMONG THE TOP 500 U.S. REAL ESTATE FIRMS FOR OVER 10 YEARS.

Our powerful national and global connections allow Dudum Real Estate Group to provide you with unmatched resources.

We are members of Top Agent Network which are the most experienced, well-connected real estate agents in Contra Costa County including LaMorinda, Walnut Creek, Alamo, Danville and San Ramon. They help you better understand the Contra Costa market, so you can make smart real estate decisions.

TAN agents ensure you won’t miss out on your dream home or ideal buyer. That’s because they use exclusive sales tools & local market intelligence so you are fully informed when you buy or sell a home.

The Artisan Group is a strategic alliance of locallyowned, high image real estate companies who have joined forces to create a greater level of service for their clients. Through these connections, the Artisan Group is able to provide top-quality service in an expanded market area, and Dudum Real Estate Group is honored to be part of this exclusive network.

Offering individualized, local service through an expanded network of professional and meticulously managed real estate brokerages, it is their mission to connect clients with the professional most qualified to expertly guide them through the often complicated real estate process.

LAMORINDA MARKETING GROUP

This special Lafayette, Orinda and Moraga group of agents started over twenty years ago with about twenty agents from different brokerages who meet every month (weekly in high season) to share their listings, market trends and best real estate practices.

It is similar to the Top Agent Network but is laser focused on the LaMorinda area and is comprised of seasoned, experienced agents who keep you informed of the most current LaMorinda trends.

2

THE POWER OF TWO Having been friends and colleagues for over a decade, it made perfect sense to combine our individual strengths to create a partnership that doubles the value we provide to clients as they navigate the complex process of buying and selling homes.

Together we bring over 50 years of experience to every transaction and we are ready to provide you with an unparalleled real estate experience. TWO experienced real estate advisors who on average complete over 30 transaction a year. TWO tenacious agents who have your back at every turn. TWO pro-active planners who communicate on a timely basis to keep you fully informed throughout the entire process of selling your home. Work with us and experience an elevated level of real estate service.

ABOUT CHERYL

ABOUT LORI

• Realtor Since 2003

• Realtor Since 1981

• SF East Bay resident since 1992 • Originally from Los Angeles • Excellent Project Manager • Acute attention to details • Prior career: Brand Marketing • Passionate about creating a top-notch client experience

• SF East Bay resident since 1977 • Originally from Wisconsin • Regional Vice President • Effective negotiator and mediator • Prior career: Social Worker • Passionate about setting a positive stage for lasting client relationships

Helping you transform your vision into reality.

WHAT OUR CLIENTS SAY This is perhaps the fourth time we’ve used Lori as our realtor...and there’s good reason for that: She knows our market better than anyone else I know and she is tenacious with getting the process to move forward. ~ Kathy B

We are very happy to have worked with Lori

Lori ranks as the very best of any service

and her team. Our house was not an easy

provider we have encountered in years.

property to sell due to a number of periph-

She is not only an outstanding real estate

eral circumstances, but every step of the way

agent but she is also a wonderful partner

Lori provided us with solid advice and keen

in a sometimes stressful journey. We had

insight. We also cannot say enough good

a very tricky sale through a relocation ser-

things about Cheryl Hata – she is an abso-

vice while also being out of state and Lori

lutely tremendous person to work with; not

handled an extraordinary amount of over-

only is she a skilled professional, but her re-

head to make the transaction successful.

sponsiveness and flexibility were called upon

She stayed composed and constructive

repeatedly and she always went above and

through each step, and really served as

beyond expectations. Lori and Cheryl are

both a real estate agent and an excel-

two of the finest people we have encoun-

lent project manager. We are immensely

tered, and together form a truly fantastic

satisfied with our experience and highly

team. ~ Jerry W & Nancy L

recommend Lori.

~Brian & Cat B

WHAT OUR CLIENTS SAY I have wanted to tell both of you from the outset how amazingly impressed we have been by your professionalism. I practiced law in the higher end circles in SF and I have to say that I think the two of you are the most skilled and polished businesswomen I have ever encountered (EVER!!). We often laughed that I was so happy you went into real estate and not the law where I might have had to do battle with one or both of you!

Truly, you were poised, answered all of our questions and guided us through the process so well. We are ABSOLUTELY THRILLED by the results and I wanted you to both know how very much we appreciated your swift actions and unfailing commitment to us. ~ Maria L & Nader M Lori’s knowledge, expertise and team were

Exceptional knowledge, expertise in all

instrumental for us to navigate the changing

aspects including managing contractors

market and we completed the sale over-ask-

during needed repairs, SUPER respon-

ing price shortly after putting on the mar-

sive, impressive negotiation skills while

ket! Lori provided a great looking staging,

always maintaining a professional, calm

realistic sale projections, advanced online

and positive attitude.

marketing and thoughtful recommenda-

the sale of our old home and purchase of

tions which ended in a successful sale.

new home with proďŹ ciency and urgency

We would not hesitate to recommend Lori

(21 day close), she also acted as liaison with

and her colleague Cheryl Hata to anyone

mortgage company and inspectors. Could

looking or selling in the Lamorinda area!

not have done better. Do I recommend

~ Stephane P

her? Every day! ~ Robin B & Nick S

Cheryl handled

Recent Property Website Examples Now, more than ever, it is important to incorporate every virtual tool possible so Buyers can see as much of the property virtually before they visit the property. We utilize topnotch stagers and photography because an excellent online presentation is critical to enticing prospective Buyers to make an appointment to visit your home. Below are recent samples of these virtual tools.

58Oak DriveOrinda.com • Video • Aerial photos • Floor Plan Visual • Seller List of Improvements • What Seller Loves About The Home

1820Ivanhoe.com • Video • Aerial photos • Floor Plan Visual • Seller List of Improvements • What Seller Loves About The Home

213Oak Knoll Loop.com • Video • Floor Plan Visual • Seller List of Improvements • What Seller Loves About The Home

2434RoyalOaks.com • Floor Plan Visual • Neighborhood

MARKETING PLAN FOR 62 CREST ESTATE DRIVE, ALAMO PREPARATION FOR ACTIVE SELLING PERIOD 1. Arrange for property inspections including the Home, Structural Pest, Roof, Chimney, and Sewer Lateral inspections. We will attend the inspections that you approve and discuss in detail with you the findings of the reports and what impact, if any, those findings will have on the marketing plan.

2. Arrange for top-notch professional photography. By necessity today’s buyers begin their search on-line and it’s critical for the success of any marketing plan that your listing stands out in all internet advertising. We use Open Homes Photography because their product is several steps above the norm. Professional drone photography will highlight the lot and provide perspective as to how the two lots relate to each other.

3. Arrange to have the property professionally measured. An interactive floor plan with room dimensions will be available on the website. This is particularly helpful for buyers relocating from out of the area.

4. Purchase the 62CrestEstateDrive.com domain name. We will build a custom property webpage enabling buyers to easily access property details, photography and marketing tours and community information.

MARKETING PLAN ~ Continued 5. Discuss with you the strategy of marketing the lot and home separately and together. Vacant land is a rare commodity and it may well garner the best total return to sell the lot and house separately. However, doing so may affect the value and marketing time for the property as buyers of the house may not want to deal with construction in their front yard.

6. Initiate a robust “Coming Soon� marketing campaign. Early top agent exposure to your property could garner a pre-emptive offer that might be very attractive. We belong to Top Agent Network and to several active local marketing groups. Many buyers are coming from Oakland and San Francisco, as well as the Peninsula and we will use our network to expose your property to that buyer pool. We will send e-flyers and personal e-mails to the top selling agents in Alamo and surrounding areas. This will be important to you as it will allow us to market your home while you are preparing to move. We will also aggressively market to the most active builders and developers in the area.

7. Assist you in preparing the seller disclosure statements including ordering all of the statutory required reports.

8. Prepare disclosure packages to be given to all prospective buyers. Buyers who have a clear understanding of the condition of the property prior to their purchasing decision often make offers with shorter contingencies and request far fewer concessions when inspection contingencies are negotiated.

ACTIVE SELLING PERIOD 1. Submit the property to the local Multiple Listing Service (MLS). We carefully review the information for accuracy. We cooperate fully with all agents and work diligently to keep your home front of mind with eBlasts, personal phone calls, marketing group presentations and virtual broker’s tours.

2. We will review the listing on the major real estate websites to verify that it is displaying correctly. Once your home is posted to the MLS the listing is then syndicated via an IDX feed to 25,000+ consumer and broker websites.

MARKETING PLAN ~ Continued 3. Manage all showings so that we are in compliance with the current COVID restrictions. Open and close the house each day that we have showings, including turning on/off lights, wiping down commonly touched surfaces and supplying masks, hand sanitizer, and wipes at the property.

4. Since 90% of buyers begin their search online exposure via all social media network sites is a critical part of marketing your home. Strategic planning and scheduling of social media allows us to leverage all portals for more impact including Facebook, Instagram, Twitter, LinkedIn and Pinterest.

5. Prepare and place print ads as appropriate in publications such as the Contra Costa Times, SF Chronicle, Diablo Magazine and Home Folio Magazine. Custom designed by our in-house marketing/creative department each ad presents your home at it’s absolute best in a format that’s unique to each publication AN ACCEPTED OFFER 1. Promptly present to you any and all offers to purchase your home and assist you in your decision by answering questions pertaining to these offers.

2. Cooperate with the buyer’s lender and appraiser to promptly provide all needed information. We will personally meet the appraiser at the property and present them with a detailed explanation of how we arrived at our valuation.

3. Thoroughly review and discuss inspection reports, if any, obtained by buyer. Negotiate any repair requests and manage any repairs or credits that you agree to.

4. Work with the buyer’s agent and the escrow company to insure a timely closing.

5. Schedule and attend the signing appointments (if possible) and ensure that the closing is handled in a manner most convenient for you.

6. Arrange, and pay for the final cleaning and ensure that the property is turned over to the buyer in pristine condition.

SELLING HOMES IN A COVID WORLD Selling homes during this pandemic is an entirely different way of marketing homes. There are no more public open houses or brokers tours. Showings are by appointment only and restricted to two people from the same household plus an agent. Everyone must wear masks, wash hands or use hand sanitizer before and after viewing a home and Buyers must sign a COVID protocol procedure and waiver. Additionally, the house needs to be sanitized before and a fter every showing.

Scheduling Buyers for an appointment means screening them: • Have they reviewed the online photo’s, 3D Tour, the floor plans and the disclosures?

• Are Buyers pre-approved for a loan?

• Have they driven by the home to confirm location is what they expected?

This means only serious Buyers will be coming through your home.

We will be sure to keep on top of the ever-changing COVID rules to keep you and your family safe.

FLOOR PLAN VISUALS Floor plans allow Buyers to see if the flow of the home fits their requirements and if their furniture will fit into the rooms.

OUR COMMITMENT TO YOU Communicate on a timely basis.

Timely updates and juggling our clients’ busy schedules are what we do every day. We will use whatever mode of communication works best for you (email, text, cell or Zoom call) and with your preferred frequency (as needed throughout the day. once a day or once a week). We thrive on details while keeping focused on the plan and will keep you fully informed.

Hold your hand throughout the process.

Sometimes the transaction can be emotional, but we are here to guide you through the bumps of negotiations and occasional surprises that may arise during the transaction. We can supervise any work being done at the house including inspections. Also, our team of trusted tradesmen and resources can aid with most challenges that may arise. We will be your partner before, during and alter the transaction as needed.

Share our insider real estate information with you.

Close relationships with a network of local agents keeps us keep in touch with properties that are being sold off market, in contract / not closed yet, and homes preparing for market providing you with the most current information to aid you in pricing your home. Our network of top producing agents combined with the multiple listing service will give you the full picture of the market.

Give you an honest opinion...

Even if it is something you may not want to hear. This will be done based on experience and with diplomacy. It is our job to give you all of the facts (good and bad) and it is your responsibility to make the final decision.

The Power of Two L O R I L E G L E R + C H E R Y L H ATA

Helping you transform your vision into reality.