Wild Oak Marketing Book

DUDUM REAL ESTATE GROUP

Dudum Real Estate Group is an independently owned, thriving brokerage comprised of highly motivated, resourceful, and successful real estate professionals. Formed by Julie Dudum Del Santo, who comes from a long line of Bay Area entrepreneurs, Dudum Real Estate Group is one of the preeminent and finest real estate brokerages in the East Bay. With offices in Walnut Creek, Lamorinda, Danville, Brentwood, and Sierra Tahoe, Dudum Real Estate Group agents work collectively to give their clients the best possible real estate buying and selling experience in the East Bay. At the core of Dudum’s business philosophy is a commitment to extraordinary service, cooperation, honesty, and communication.

Dudum’s team of experts, knowledgeably and competently, cover a wide territory from the Oakland/ Berkeley area, continuing east along Highway 24, throughout Lamorinda, the communities along both sides of Highway 680 down to 580, as well as East Contra Costa County and West Contra Costa County serviced by Highway 4.

30% TOP OF BROKERAGES NATIONWIDE

RIS MEDIA: 2021 Power Broker Survey, By Sales Volume

5 TOP BROKERAGES IN CONTRA COSTA COUNTY*

When ranked by Units Sold Per Agents

2019-2021

*Source: TrendGraphix, January 1, 2019 - December 31, 2021

$1.51B SALES VOLUME 2021

1,484 UNITS SOLD 2021

BEST PLACE TO WORK 2015-2022

Voted Best by San Francisco Chronicle

TOP 10 BROKERAGES IN CONTRA COSTA COUNTY*

Ranked #3 out of 1968 Brokerages; Ranking by Market Share

30% MARKET SHARE IN LAFAYETTE Solds in the City of Lafayette Q1 & Q2 of 2022

RANKED #1 IN DANVILLE* Sold Price vs. Original List Price (List Side)

RANKED #2 IN WALNUT CREEK* Total Sales Volume; Ranking by Market Share

*Source: Brokermetrics, January 1, 2021 - December 31, 2021

GREATER. FASTER. MORE.

Our agents sell more homes at higher sales prices in a shorter time than the competition.

25%

GREATER AVG. SALES PRICE * Than the brokerage average in Contra Costa County

31%

FEWER DAYS ON MARKET * Than the brokerage average in Contra Costa County

3416%

MORE UNITS SOLD * Than the brokerage average in Contra Costa County

41%

MORE UNITS SOLD * Than the next closest competitor

*Source: TrendGraphix, January 1, 2019 - December 31, 2021

TENACIOUS AGENTS

50+ YEARS EXPERIENCE

Having been friends and colleagues for over a decade, it made perfect sense to combine our individual strengths to create a partnership that doubles the value we provide to clients as they navigate the complex process of buying and selling homes. Together we bring over 50 years of experience to every transaction and we are ready to provide you with an unparalleled real estate experience. TWO experienced real estate advisors who on average complete over 30 transaction a year. TWO tenacious agents who have your back at every turn. TWO pro-active planners who communicate on a timely basis to keep you fully informed throughout the entire process of selling your home. Work with us and experience an elevated level of real estate service.

ABOUT CHERYL

• Realtor Since 2003

• SF East Bay resident since 1992

• Originally from Los Angeles

• Excellent Project Manager

• Acute attention to details

• Prior career: Brand Marketing

• Passionate about creating a top-notch client experience

ABOUT LORI

• Realtor Since 1981

• SF East Bay resident since 1977

• Originally from Wisconsin

• Regional Vice President

• Effective negotiator and mediator

• Prior career: Social Worker

• Passionate about setting a positive stage for lasting client relationships

Helping you transform your vision into reality.

WHAT OUR CLIENTS SAY

“I can’t say enough good things about working with Lori Legler and Cheryl Hata. We live in Pennsylvania and I dreaded the process of selling what they lovingly called our “charming” older ranch home in Walnut Creek that needed loads of work, including removal of unwelcome animal “friends.” Cheryl and Lori came to us with a well-considered marketing plan, an EXCELLENT team of stagers, photographer, workers which we could never have managed from across the country. I never heard “we have a problem” -- which we did many times - but more was “here is how we are going to take care of XYZ situation.” And they did. They demonstrated every attribute of professional service: responsiveness, timeliness, communication, cost-effective, courteousness, and importantly drove an excellent deal for us. Though I did many corporate deals, I was nervous all along the way but never lost a wink of sleep. If you are reading this you will have the pick of real estate professionals but having used this team on both ends of buying and selling - you are dealing with the consummate professionals who take your needs seriously.”

~ Annemarie & Phillip

“Lori and Cheryl made the whole experience of selling the home I had lived in for 42 years so much more worry-free than I could have imagined. They gave us excellent advice at every step and they did all the legwork with the inspections and disclosures. To our amazement they also paid for the staging. They did the little things that were caring and thoughtful like bringing lunch when the packers and movers were there. They had excellent referrals as well. I recommend them without hesitation.

~ Barbara Freet

“We are very happy to have worked with Lori and her team. Our house was not an easy property to sell due to a number of peripheral circumstances, but every step of the way Lori provided us with solid advice and keen insight. We also cannot say enough good things about Cheryl Hata – she is an absolutely tremendous person to work with; not only is she a skilled professional, but her responsiveness and flexibility were called upon repeatedly and she always went above and beyond expectations.

Lori and Cheryl are two of the finest people we have encountered, and together form a truly fantastic team.”

~ Jerry W. & Nancy L.

WHAT OUR CLIENTS SAY

“Lori Legler and Cheryl Hata recently helped us sell our Orinda home and purchase one in Rossmoor. Not having sold a house in more than 30 years, we did not know how to begin this huge task. From the beginning, they were encouraging, understanding of our needs and worries, and willing to do anything to make the move less stressful.”

~ Susan and Don

“In just a month’s time, Lori, with her associate Cheryl, helped us get all in order and ready to list. Fast forward, our home sold in a week with a 30 day escrow. Lori and Cheryl kept things seamless. It’s a huge and important process, but we knew every step of the way we were in good hands. As I tell them, we had the A Team. Thank you Lori and Cheryl!”

~ Trudy & Bruce

“I have waited a long time to write this note! I have wanted to tell both of you from the outset how amazingly impressed we have been by your professionalism. I practiced law in the higher end circles in SF and I have to say that I think the two of you are the most skilled and polished businesswomen I have ever encountered (EVER!!) We often laughed that I was so happy you went into real estate and not the law where I might have had to do battle with one or both of you! Truly, you were poised, answered all of our questions and guided us through the process so well. We are ABSOLUTELY THRILLED by the results and I wanted you to both know how very much we appreciated your swift actions and unfailing commitment to us.”

~

Maria L & Nader M.

“Exceptional knowledge, expertise in all aspects including managing contractors during needed repairs, SUPER responsive, impressive negotiation skills while always maintaining a professional, calm and positive attitude. Cheryl handled the sale of our old home and purchase of new home with proficiency and urgency (21 day close), she also acted as liaison with mortgage company and inspectors. Could not have done better. Do I recommend her? Every day!”

~ Robin B. & Nick S.

MARKETING PLAN FOR 30 WILD OAK COURT

PRE-MARKET PREPARATION

• Presale Inspections

• Coordinate repairs as needed

• Work closely with your stager and any other vendor you authorize

• Open pre-sale escrow and order preliminary title report

ONLINE PRESENCE

• Staging

• Professional photography including aerial drone images

• Single Property Website www.30WildOakCourt.com

• COMING SOON pre-marketing

• Multiple Listing Services

• IDX syndication to Realtor.com, Zillow, Trulia, and 25,000+ more consumer websites

• Email blasts

SOCIAL MEDIA & NETWORKING

• Facebook

• Instagram

• Twitter

• LinkedIN

• Pintrest

• Top Agent Network (TAN)

• Leading RE

• Lamorinda Marketing Group

PRINT ADVERTISING

• East Bay Times/Bay Area News Group

• Lamorinda Weekly

• San Francisco Chronicle

ELEVATED EVENTS TO SHOWCASE YOUR HOME

• Special Catered Broker’s Tour

• Twilight Reception

• Private VIP Preview

• Open Houses

SALES COLLATERAL

• Multi-page property brochure + amenities page

• Just Listed property mailer

• Special Invitation mailer for Twilight Reception

STAGING

PUTTING YOUR HOME’S BEST FACE FORWARD

According to the National Association of REALTORS®, staged homes sell 80% quicker and for up to 11% more money than non-staged properties. We believe buyers tend to gravitate toward a home based on curb appeal and its first impression. That’s why we’ll work closely with top notch professional stagers to ensure that your home is best prepared and ready for sale before potential buyers see it. From creating an appealing walkway to the removal of furniture, or even renovating a room, staging will help transform your home, as needed, in order to give you the best advantage for a quick sale at the highest possible price.

We are impressed that you have already started the staging process and happy you have selected one of our favorite stagers. We have worked with Mimi & her team before and are confident she will present your home in the light it deserves.

INCREASE SHORTER RECEIVE GREAT FINAL SALES PRICE DAYS ON MARKET ADDITIONAL OFFERS INVESTMENT

PROFESSIONAL PHOTOGRAPHY

More than 90% of today’s home buyers use the Internet to search for properties, making professional photographs more important than ever.

We know that great photography can draw in a buyer. A talented photographer always shows a property at its very best. Working with top notch photographers, we create a look that showcases your home to ensure it comes across as beautiful online and in print as it is in real life.

SINGLE PROPERTY WEBSITE: www.30WildOakCourt.com

Your home will have its own website which will be showcased on all advertising, promotional materials and social media. Professionally designed and hosted by Open Homes Photography, the site will include a video tour with aerial drone shots of the property. We will also have a FLOOR PLAN VISUAL created for your home to help potential buyers see the layout of the home. This floor plan will be included on the property website and in the property brochure.

EXAMPLES OF RECENT PROPERTY WEBSITES:

2CloverLane.com

146CaminoSobrante.com

1820Ivanhoe.com

1032 LINDSEY COURT LAFAYETTE

1032 LINDSEY COURT, LAFAYETTE

OPEN HOMES PHOTOGRAPHY

ONLINE PRESENCE

COMING SOON

This relatively new MLS listing input allows us to display your home to registered local and regional agents, who have the opportunity to set appointments for qualified buyers.

MLS + SYNDICATION

Your home, including photos, virtual tour, and property description, will be posted to the local MLS. The listing is then syndicated via an IDX feed to 25,000+ consumer and broker websites including Realtor.com, Zillow, Trulia, and more. This happens after the 30-day “Coming Soon” period when the home is not syndicated to other websites.

EBLASTS

eBlasts that feature your home and advertise the dates of the brokers tour and open houses will be sent out to 140 Dudum agents plus the entire CCAR membership, which is made up of 4,000+ brokers and agents. Includes links to property website and digital brochure.

SOCIAL MEDIA

SOCIAL MEDIA

Since 90+% of buyers begin their home search online, exposure via all social media networking sites is a critical part of marketing your home. Social media is a great way to reach a designated group of loyal followers and instantly expose your property to a multitude of target prospects. By implementing a comprehensive social media campaign using Facebook, Instagram and more, our goal is to increase the impact and visibility of your home to garner the widest exposure from the start.

OUR NETWORK

BRINGING YOU THE POWER OF OUR NETWORK

As a member of Leading Real Estate Companies of the World,® our company is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best services. Our invitation-only network was responsible for $405 billion in annual home sales volume among the top 500 U.S. real estate firms in 2021.

We are members of Top Agent Network which are the most experienced, well-connected real estate agents in Contra Costa County including LaMorinda, Walnut Creek, Alamo, Danville and San Ramon. They help you better understand the Contra Costa market, so you can make smart real estate decisions.

TAN agents ensure you won’t miss out on your dream home or ideal buyer. That’s because they use exclusive sales tools & local market intelligence so you are fully informed when you buy or sell a home.

This special Lafayette, Orinda and Moraga group of agents started over twenty years ago with about twenty agents from different brokerages who meet every month (weekly in high season) to share their listings, market trends and best real estate practices.

It is similar to the Top Agent Network but is laser focused on the local market and is comprised of seasoned, experienced agents who keep you informed of the most current trends.

LAMORINDA MARKETING GROUP

PRINT ADVERTISING

Print ads in local and regional newspapers are targeted to potential luxury buyers. Custom designed by our in-house marketing/creative department, each ad presents your home at its absolute best in a format that’s unique to each publication. When available, your home will be featured in the East Bay Times Real Estate Plus section. Several of the publications that we use to advertise your home are:

East Bay Times / Bay Area News Group

• Lamorinda Weekly

• San Francisco Chronicle

• Homefolio Magazine

ELEVATED EVENTS TO SHOWCASE YOUR HOME

• Special Catered Broker’s Tour

Not your average Broker’s tour. This event will be catered or an exceptional food truck will be selected

• Twilight Reception By Invitation

A wine and cheese event for agents and their clients to attend.

• Private VIP Preview

We will host a private VIP preview of your home to highlight its unique features and amenities.

• Open Houses

Saturday & Sunday Open Houses will be held and a different special refreshment will be served each day

SALES COLLATERAL

PROPERTY BROCHURE

Our marketing department will design a custom property brochure that will showcase your home’s assets and unique features. The use of professional photography (traditional and drone) plus a separate features/amenities page will ensure that potential buyers are educated about all your home has to offer.

JUST LISTED POSTCARDS

Just Listed postcards will be designed and mailed to 500 Walnut Heights neighbors and surrounding neighborhoods. One of our favorite advertising tools is “word of mouth” from local residents.

SPECIAL INVITATION MAILING FOR TWILIGHT TOUR

A custom designed invitation will be mailed to the top 200 agents in Walnut Creek, Lamorinda, Alamo, and Danville

ESCROW TIMELINE

It is essential to understand that selling a home is a step-by-step process that should begin with the selection of an agent who will skillfully guide you through the entire transaction. Below is a sample of the typical buyer/seller transaction, and what to expect.

OUR COMMITMENT TO YOU

COMMUNICATE ON A TIMELY BASIS.

Timely updates and juggling our clients’ busy schedules are what we do every day. We will use whatever mode of communication works best for you (email, text, cell or Zoom call) and with your preferred frequency (as needed throughout the day; once a day or once a week). We thrive on details while keeping focused on the plan and will keep you fully informed.

HOLD YOUR HAND THROUGHOUT THE PROCESS.

Sometimes the transaction can be emotional, but we are here to guide you through the bumps of negotiations and occasional surprises that may arise during the transaction. We can supervise any work being done at the house including inspections. Also, our team of trusted tradesmen and resources can aid with most challenges that may arise. We will be your partner before, during and alter the transaction as needed.

SHARE OUR INSIDER REAL ESTATE INFORMATION WITH YOU.

Our close relationships with a network of local agents keeps us informed about properties that are being sold off market, in contract/not closed yet, and homes preparing for market providing you with the most current information to aid you in pricing your home. Our network of top producing agents combined with the multiple listing service will give you the full picture of the market.

GIVE YOU AN HONEST OPINION...

Even if it is something you may not want to hear. This will be done based on experience and with diplomacy. It is our job to give you all of the facts (good and bad) and it is your responsibility to make the final decision.

LORI LEGLER

(925) 286-1244

LORI@LORILEGLER.COM

REALTOR® | DRE 00805732

CHERYL HATA

(510) 912-5882

CHERYL@HATAHOMES.COM

REALTOR® | DRE 01389346

www.loriandcheryl.com