1810 Farm Bureau Road Marketing Presentation

1810 FARM BUREAU ROAD CONCORD 94519

MARKETING PLAN FOR GARRETT & MARYBETH TAYLOR

PRESENTED BY

MARKETING PLAN FOR 1810 Farm Bureau Road

MARKETING PREPARATION It is our opinion that it is in the Seller’s best interest to present a fresh and attractive product to the market. Our goal to make budget conscious updates that will maximize the return. It is also imperative that we stage the home so that we can present excellent on-line photos.

Our Preliminary Recommendations • Stage lightly using as much of your charming furniture as possible. We will bring in our stager to give her opinion on furniture editing througout the home and to add fresh bedding.

• Possibly bring in a bedroom furniture to present the upstairs bedroom as a primary suite • Mulch front porch planters, right front of home and rose planters in back (we will provide) PROPOSED SCHEDULE July 7 11:30 AM Structural Pest Inspection.

July 14 1:00 PM Home & Sewer Lateral Inspection July 19-22 Coming Soon Campain (pre-MLS) July 20-21 Stage July 22 Photos July 23 Online July 24 & 25 Open house July 27 Broker’s Tour n- Tuesday July 29 Offer Review

MARKETING PLAN FOR 1810 Farm Bureau Road

PRE-MARKET INSPECTIONS We recommend obtaining inspection reports for home, structural pest, roof, sewer lateral and any other inspections that those reports would suggest are necessary. Presenting a clear picture of the condition of the property to buyers may well result in contingency free offers where buyers accept the property in “as is” condition.

COMING SOON CAMPAIGN A Coming Soon campaign will also be important to you. While the property is being prepared for market, we will utilize our deep network of local agents and marketing groups to make them aware when your property will be coming to market. This is an excellent way to test the interest level and make any necessary adjustments in pricing and strategy. Occasionally it results in a preemptive offer that you may find too good to pass up.

COMMUNICATION You will receive a complete timeline of approved work to be done, inspections and marketing efforts and timely update communications with photos. Our goal is to keep you informed each step of the way.

MARKETING PLAN FOR 1810 Farm Bureau Road

SALES COLLATERAL

SOCIAL MEDIA & NETWORKING

• Top notch Staging

• Facebook

• Professional Photography including aerial/drone images

• Instagram

• Multi page Property Brochure + Amenities page • Just Listed property mailer

• LinkedIn • Twitter • Lamorinda Marketing Group • TAN (Top Agent Network) • Tuesday Broker’s Tour

DIGITAL ADVERTISING

• Saturday & Sunday Open House

• Eblasts to 4,000 + local realtors • Property Website: 1810FarmBureauRd.com • Coming Soon Campaign

• PRINT ADVERTISING

• Multiple Listing Service

• East Bay Times / Bay Area News Group

• Adwerx ad

• Lamorinda Weekly

• IDX Syndication to Realtor.com, Zillow, Trulia, and 25,000 more consumer website

• San Francisco Chronicle

TOP-NOTCH STAGING & PHOTOGRAPHY It is our goal to create the best possible first image to potential buyers. For this reason, we partner with the best stagers and real estate photographers to present your property in its best light.

OUR STAGING PARTNERS CMJ Interior Designstages with on trend furniture which appeals to today’s buyers Tracey Haught Staging specializes in using your furniture, editing and adding in accessories and key furniture pieces to freshen up the presentation,

PROFESSIONAL PHOTOGRAPHY Open Homes Photography’ produces elite, quality photography and videos…. this is not your typical real estate photography.

Website link: https://www.openhomesphotography.com/

SALES COLLATERAL

PROPERTY BROCHURE Our marketing department will design a custom property brochure that will showcase your home’s assets and unique features. The use of professional photography (traditional and drone) plus a separate features/amenities page will ensure that potential buyers are educated about all your home has to offer.

Perched above Lake Cascade with serene views, this gracious Spanish style 1930’s home has been extensively updated throughout with quality materials and masterful craftsmanship while preserving the original architectural integrity. Experience quintessential CA living in an excellent floor plan with two living rooms, primary bedroom room and chef’s kitchen opening to outdoor entertaining venues. Distinctive features include beautiful wood beamed ceilings, elegant French doors that invite you to the brick courtyard with fireplace, upper courtyard with fire pit, terraces with views, built-in BBQ and a walk-in wine room. Spring is around the corner and the garden is on the verge of emerging. Award-winning landscaping includes specimen trees, fruit trees, custom hardscape & magical evening outdoor lighting. Ideal location: the lake at your doorstep, quick access to Orinda Country Club, shops & restaurants, community center, farmer’s market, BART & HWY 24. Truly an enchanting home.

PRESENTED BY LORI LEGLER + CHERYL HATA

SERENE VIEWS IN ORINDA 146 CAMINO SOBRANTE, ORINDA | OFFERED AT $2,750,000 3 BEDROOMS | 3.5 BATHS | ±2,658 SQ FT | ±0.50 ACRE LOT

JUST LISTED & JUST SOLD POSTCARDS Just Listed and Just Sold postcards will be designed and mailed to 250 of your neighbors. The Just Listed postcards will also include an invitation to the first open house.

JUST LISTED IN THE DEL REY NEIGHBORHOOD! 5 FRANCISCO COURT | $1,100,000

SERENE TOWNHOME! 2390 WESTCLIFFE LANE, WALNUT CREEK $690,000

JUST LISTED IN ORINDA! 146 CAMINO SOBRANTE, ORINDA $2,750,000

PRINT MEDIA D U D U M R E A L ESTAT E G RO U P

NEWSPAPER ADVERTISING Print ads in local and regional newspapers are targeted to potential luxury buyers. Custom designed by our in-house marketing/creative department, each ad presents your home at its absolute best in a format that’s unique to each publication. When available, your home will be featured in the East Bay Times Real Estate Plus section. Several of the publications that we use to advertise your home are: • East Bay Times / Bay Area News Group • Lamorinda Weekly • San Francisco Chronicle

WWW.DUDUM.COM DRE# 01882902

ADAM HAMALIAN

BRYAN HURLBUT

COMING SOON

COMING SOON

COMING SOON

1064 MILLER DRIVE, LAFAYETTE CALL FOR DETAILS MARY PISCITELLI | 925.765.9095

3826 PALO ALTO DRIVE, LAFAYETTE CALL FOR DETAILS TINA FRECHMAN | 925.915.0851

789 SOLANA DRIVE, LAFAYETTE CALL FOR DETAILS TINA FRECHMAN | 925.915.0851

JUST LISTED

JUST LISTED

PENDING

925.708.5630

925.383.5500

DRE# 01917597

CHERYL HATA

DRE# 01347508

CHRISTINA LINEZO

Dudum Real Estate Group

Distinctive Properties Is Proud to Present

510.912.5882

415.425.3085

DRE# 013859346

DRE# 01964989

JANE SMITH

JOHN FONDNAZIO

106 READY ROAD, WALNUT CREEK OFFERED AT $1,595,000 LISA TICHENOR | 925.285.1093

720 MORAGA ROAD, LAFAYETTE OFFERED AT $999,000 RUTH EDDY | 925.788.5449

1032 LINDSEY COURT, LAFAYETTE OFFERED AT $2,200,000 L. LEGLER / C. HATA 510.912.5882

PENDING

PENDING

SOLD

11090 PALISADES DRIVE, TRUCKEE OFFERED AT $2,100,000 FONDNAZIO TEAM | 925.817.9053

1733 SPRINGBROOK ROAD, LAFAYETTE OFFERED AT $1,665,000 DON & PAMELA COLOMBANA 925.878.8047

10 BEACONSFIELD COURT, ORINDA SOLD FOR $2,275,000 K. BRICKMAN / S.RUHMAN | 925.351.5049

SOLD

SOLD • REPRESENTED BUYER

SOLD • REPRESENTED BUYER

925.998.1914

925.817.9053 DRE# 01938194

DRE# 01476506

JULIE DEL SANTO

JOY WIEHN

BROKER/OWNER

415.377.1884 DRE# 02047712

925.818.5500

KAAREN BRICKMAN

LAUREN DEAL

DRE# 01290985

HURLBUT TEAM

Italian Inspired Estate with Endless Views 228 South Ridge, Blackhawk, Danville | OFFERED AT $13,500,000

925.351.5049

1640 RIDGEWOOD ROAD, ALAMO SOLD FOR $2,400,000 DON & PAMELA COLOMBANA 925.878.8047

21 EL PATIO, ORINDA SOLD FOR $3,950,000 MATT MCLEOD | 925.464.6500

220 POSHARD STREET, PLEASANT HILL SOLD FOR $1,500,000 S.HUTCHENS/A.HAMALIAN | 925.708.5630

DRE# 01932119

LISA TICHENOR

LORI LEGLER

MARY PISCITELLI

MATT MCLEOD

925.285.1093

925.286.1244

925.765.9095

925.464.6500

PAMELA & DON

925.876.4671 DRE#02060294

COLOMBANA

RUTH EDDY

SHERRY HUTCHENS

925.878.8047

925.788.5449

925.212.7617

TINA FRECHMAN

VALERIE DURANTINI

Majestically situated under the southwestern slopes of Mt. Diablo behind the private gates of Blackhawk Country Club, overlooking the rolling grassy hills dotted with pristine homes and exquisitely-manicured golf links, is a unique Italianinspired Villa. Completed in 2011, Villa Bellisima is now the second largest home in Blackhawk, and the fifth largest home in Contra Costa County. This remarkable home combines a heritage of tradition and artistry with the latest in amenities, technology and construction design.

22,000 square foot structure with 16,720 square feet of luxurious living space, 6 bedroom suites, 7 baths, 4 powder rooms, including a private guesthouse, 12 fireplaces, 10 car underground garage, all nestled on just under a one acre lot.

Close proximity to Silicon Valley, San Francisco, Napa, Tahoe, and many other wonderful destination locations, yet situated in the quaint community of Danville. This fine jewel of an estate is not to be missed!

Please call

925.818.5500

DRE# 01478540

DRE# 00805732

DRE# 01426129

DRE# 01310057

DRE# 01979180/01979181

DRE# 01313819

for a private showing of this masterpiece.

For a complete list of specifications and pictures, we invite you to visit:

Beautiful Roundhill Manor in alamo

DRE# 01320608

925.915.0851 DRE# 01970768

415.999.6116 DRE# 01376796

www.228southridge.com

2568 Rolling Hills Court,This Alamo, CA Distinctive Property is exclusively represented by Dudum Real Estate Group offERED At $1,725,000 1910 Olympic Boulevard, Suite 100, Walnut Creek, Brokerage BRE# 01882902

4353 sq. ft. | 5 BED | 4.5 BAtH Mediterranean Beauty and Elegance. This custom designed home, majestically set back, with a shared private drive is located on Rolling Hills Court, in the prestigious Round Hill Country Club. Built in 2001 by Appian Homes, a well-known, high quality local builder, this home boasts gorgeous architectural detail and offers tremendous comfort and style. For additional photos and property information please visit:

www.2568RollingHillsCt.com Teresa Zocchi | RealToR® DUDUM Real eSTaTe GRoUP 925.925.360.8662 | teresa@dudum.com www.dudum.com | DRE LIC #01907345

MAGAZINE ADVERTISING When time permits, due to 2 to 3-month lead times, targeted ads may be placed in local real estate and lifestyle magazines. National publications may be used as well if we feel your home would benefit from national exposure. A few of the publications that we think strategically target potential buyers are: • Diablo Magazine • Luxury Home Magazine • HomeFolio Magazine • RE | SOURCE Magazine

CA 94596

www.dudum.com

ONLINE PRESENTATION - PROPERTY WEBSITE SINGLE PROPERTY WEBSITE Your home will have its own website (www.1810FarmBureauRd.com) which will be showcased on all advertising, promotional materials and social media.

Professionally designed and hosted by Open Homes Photography, the site will include a video tour with aerial of OCC and floor plan visual.

EXAMPLES OF RECENT PROPERTY WEBSITES: WALNUT CREEK 3130 Sugarberry Court LINK LAFAYETTE 1032 Lindsey Court LINK ORINDA 146 Camino Sobrante LINK MORAGA 31 Birchwood Place LINK

ONLINE PRESENTATION EBLASTS eBlasts that feature your home and advertise the dates of the brokers tour and open houses will be sent out to 140 Dudum agents plus the entire CCAR membership, which is made up of 4,000+ brokers and agents.

MLS + SYNDICATION Your home, including photos, virtual tour, and property description, will be posted to the local MLS. The listing is then syndicated via an IDX feed to 25,000+ consumer and broker websites including Realtor.com, Zillow, Trulia, and more.

SOCIAL MEDIA & NETWORKING SOCIAL MEDIA Since 90+% of buyers begin their home search online, exposure via all social media networking sites is a critical part of marketing your home. Strategic planning and scheduling of social media allows us to leverage all portals for maximum impact including Facebook, Instagram, Twitter, and LinkedIn.

NETWORKING Your home will be promoted on TAN (Top Agent Network) which is a private, invitation only online community made up of the top 10% agents in our market.

Your home will be held open for Brokers Tour on Tuesday from 10am to 2pm so brokers and potential buyers can preview the property.

SCHEDULING We schedule your social media ahead of time, and know in advance which sites will be posted to and when, allowing us to get you the best exposure for the longest amount of time.

GLOBAL REACH Luxury Real Estate consists of 3,250 offices in 38 countries and 125,000+ sales associates who currently represent listings that are located in 239 Dorchester Lane over 60 countries. It is the most comprehensive luxury real estate network in the world.

PROPERTIES OVER $1 MILLION Luxury Real Estate has more properties over $1,000,000 USD­—more than any other website.

LEADING REAL ESTATE COMPANIES OF THE WORLD® REFERRAL NETWORK Through our affiliation with Leading Real Estate Companies of the World®, we are connected to the very best firms and the most talented professionals in over 70 countries.

29,839

15,306

12,211

12,690

5,953

CB PREVIEWS

SOTHEBY’S

LUXURYREALESTATE.COM

CHRISTIE’S

LUXURY PORTFOLIO

LORI LEGLER (925) 286-1244 LORI@LORILEGLER.COM REALTOR® | DRE 00805732

LAMORINDA 999 Oak Hill Rd. #100 Lafayette, CA 94549

WALNUT CREEK 1910 Olympic Blvd. #100 Walnut Creek, CA 94596

CHERYL HATA (510) 912-5882 CHERYL@HATAHOMES.COM REALTOR® | DRE 01389346

DANVILLE 301 Hartz Avenue, #301 Danville, CA 94526

BRENTWOOD 60 Eagle Rock Way, #B Brentwood, CA 94513