HFAS 2025 Sponsorship Deck

Page 1

FEBRUARY 21-23 2025 B

FOR

hfas17
eeauty auty
B art

DATES+DETAILS

HFAS17:ArtforBeautywilltakeplaceon Friday,February21toSunday,February 232025atTheGlasshouse,660Twelth Avenue,NewYork,NY10019.

STRATEGY

Usinganindustry-provenstackofDigital, SocialMedia,andCommunityActivation Marketing-wearesettoattractover7000 newattendeestothe2025Show.

PROMOTIONALSEASON

TheHFAS17PromotionalSeasonrunsfromJune1, 2024toFebruary23,2025-culminatinginthe longestpromotionalperiodintheshow’s17year history.

ChantalGesse,HFAS16Artist PROMOTIONALSEASON

LaurieA.Cumbo, CommissionerofCultural AffairsforNewYorkCity attendsHFAS16

FEBRUARY 21-23 2024

Friday,February21st:

VIPCollectorsPreview

RedDotOpeningNight THEGLASSHOUSE

Saturday,February22nd:

ExhibitionGeneralAdmission

HealingHealth&Beauty: HonoringAfricanAmerican’sinMedicine THEGLASSHOUSE

Sunday,February23rd:

ExhibitionGeneralAdmission

TheFutureisNow: HonoringAfricanAmericanWomeninFinance THEGLASSHOUSE

hfas17
Schedule ofEvents PROMOTIONALSEASON

INGBLOCKS

ration with HFAS17 Artists to create ttable activations, increase nuance and reach ng brand campaigns, and access Culturallydemographics while supporting Black Art.

SORROI

edBrandAwareness neration

BrandAssociation rm,GenerativePartnerships.

SPONSORBENEFITS

BrandVisibility

ExclusiveNetworking VIPEventAccess
IamDMUSE,HFASCommunity PartnerandArtistConsultant PROMOTIONALSEASON
Cross-PlatformMediaExposure PrioritywithinHFASPressKit

TITLESPONSORSHIP

Exclusivenamingrightsand prominentbrandingacross alleventmaterialsand promotionalchannels.

VIPLOUNGEAREA

HostVIPguests,clients, andstakeholdersina dedicatedloungearea withcustomized experiences.

ARTISTIC

COLLABORATIONS

Commissionartwork, installations,orperformances toshowcaseyourbrand's creativityandsupport emergingtalent.

EDUCATIONAL WORKSHOPS

Sponsorworkshops,lectures,or paneldiscussionstoengage audiencesanddemonstrate thoughtleadershipinthearts.

PROMOTIONALSEASON
BeautifulJourney,HFAS16 MusicalGuest.RedDot OpeningNight2024.

AVALINEWINE

HFAS16BeverageSponsor.

FOOD+BEVERAGE SPONSORSHIP

Alignyourfood&beveragebrand withHFASandgainexclusive rightsforyourBrandacrossHFAS EventsandwithinTheGlasshouse

MEDIASPONSORSHIP

BecometheOfficialMediaPartner ofHFAS17andSponsorPodcast, Video,andPhotography throughoutthePromotionalSeason andDuringtheShowitself.

ARTISTBOOTH SPONSORSHIP

SponoranHFAS17individualArtist Booth,orseveral.Boothfeesarea barriertomanyincredibleArtists. FeatureyourLogoandBranding alongsidetheworkofanHFASArtist.

YOUTH+FAMILY EMPOWERMENTSPONSOR

SponsorHFAS17YouthEmpowerment Daybysupportingoureffortsto activateFamily-Friendly,Educational, EngagingActivationstoHFAS17 Weekend.

PROMOTIONALSEASON

FEBRUARY 21-23 2025

% ES FROM E NYC

80+ COMMUNITY PARTNERS

M+ A H

15M+ SOCIAL MEDIA IMPRESSIONS

PROMOTIONALSEASON hfas17

Taleya“Jet”Johnson,HFAS17Artist, HFASVirtualArtsDistrictArtist.

Readytogetinvolved?Usetheoptionsbelowtogetintouch withourSalesandActivationsTeamsandtoreceiveUpdates andInformation

DC@JWDENTERPRISESINC.COM

JOINOURHFAS17INSIDERLIST
groundbreakingpromotionalseason.
EMAILUS
BecomeanHFAS17insiderandjointhis
Visithttps://www.hfas.org/become-anhfas17insider
PGARDNER@JWDENTERPRISESINC.COM RICHARD@HARLEM2020.NYC
CONTACTUS
PROMOTIONALSEASON

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HFAS 2025 Sponsorship Deck by Harlem Fine Arts Show - Issuu