THEME: ART IN BEAUTY
Inspiring Creativity, Celebrating Diversity. Black History Month HFAS.org #BuyBlackArt THE GLASSHOUSE
660 12th Avenue NY New York 10019 (Between 48th x 49th Street)
The Historic Riverside Church
2010 - 2019
OUR HISTORY THE HARLEM FINE ARTS SHOW (HFAS17) CELEBRATES ITS 17TH ANNIVERSARY AS THE LARGEST TRAVELING AFRICAN DIASPORIC ART SHOW IN THE UNITED STATES Inspired by the Harlem Renaissance, HFAS17 provides a platform for African Diasporic Artists and American Visual Artists to educate, inspire, exhibit and sell their works. Since 2009, the HFAS and Dion Clarke have championed the story and voices of Black Artists from across the globe. Starting in the basement of Riverside Church with 100 attendees, the HFAS has grown to over 10,000 attendees and moved downtown to the center of the art world to the Glasshouse. In 2025, HFAS17 celebrated its 15th Anniversary Celebration at the Glasshouse, ushering in a new era for our flagship event in the heart of Manhattan during Black History Month, and amplifying the voices of Artists from the African Diaspora to a global audience.
The Glasshouse 2025 and beyond
CURATING CULTURAL NUTRITION HFAS17 has once again joined forces with the Glasshouse to launch its 17th year of showcasing the most dynamic and thoughtfully curated Black Art Expo in New York City. The exhibition cultivates an environment of hope, dialogue, fascination, and community, showcasing the most thrilling Black art in America. Art
Celebration
Art Talks
Three Days
Community Engagement
Art Education
BENEFITS OF PARTNERING WITH HFAS17 At HFAS17, we hold the belief that art serves as a representation of both our culture's rich history and its vibrant present. Our dedicated audience consists of loyal individuals who value life's luxuries and find joy in its simple pleasures. HFAS has successfully crafted a lifestyle brand that resonates with families boasting median household incomes of $150k or more. We specialize in crafting distinctive sponsorship packages, customized to align with our partners' organizational objectives. A partnership with HFAS ensures that your brand gains visibility among a multicultural audience with significant discretionary spending power.
COMMUNITY ENGAGEMENT Community is central to everything we do at HFAS. During our February 2024 event, we brought together over 200 students from NYC area schools (Harlem, Horace Mann, Catholic Schools, Jack & Jill...) for FREE educational programming. Students were granted hands-on access to learn from Artists about the process of developing their work. Additionally, students took part in a financial literacy program sponsored by AMEX.
ORGANIC AUDIENCE
Having operated for over 15+ years, HFAS has learned the value of continuing to grow and adapt as technology propels the possible forward. We are proud to have built an engaged, socially conscious, and loyal organic audience. As of Dec. 2023, we have 10k Instagram Followers, 40k Facebook Page Likes, 17.3k Email Subscribers, and 24k monthly website visitors. The mission of the Harlem Fine Arts Show resonates with art lovers around the world who seek us out to enrich their daily lives.
REACH AND ATTENDANCE While there has been an influx in art festivals and expos across the country, thanks to the ground breaking work of HFAS, our events and programming retains a loyal following of art enthusiasts with over 150K in household income, as we have also engaged and secured new followers across geographic and economic strata over the past year. In February 2023, our maiden voyage at The Glasshouse drew incredible numbers both in person, and from around the globe via digital platforms. From September 1 - March 31, we reported 43k Landing Page Visits, and 26k Eventbrite page views. The event attracted 6k in person attendees, and 2.2 Million digital attendees. Via socials, we reported an Instagram Reach of 310k and a viral Facebook reach of 2.6 Million.
2.6M FACEBOOK REACH
6K
ATTENDEES FEBRUARY 24-26 2023
310K INSTAGRAM REACH
2024 EVENT SCHEDULE Friday, February 21, 2025 10am - 1pm | Youth Empowerment Day 6pm - 10pm | Red Dot Opening Night Saturday, February 22, 2025 10am - 5pm | General Admission 6pm - 10pm | Art Heals: 11th Anniversary Celebrating African Americans in Medicine Sunday, February 23, 2025 10am-1pm | Celebrating African Americans in Education Noon - 6pm | General Admission
HFAS17 Sponsorship Opportunities
Presenting Sponsorship - $250,000 Overview: Become the cornerstone of Harlem Fine Arts Show (HFAS17) as the Presenting Sponsor and showcase your commitment to cultural diversity and the arts. This premier opportunity offers exclusive benefits, extensive exposure, and a platform to align your brand with a celebration of artistic excellence. Presenting Sponsor Benefits: 1. Title Recognition: Prominent placement as the "Presenting Sponsor" in all event promotions and marketing materials. Exclusive logo visibility in press releases and media coverage. 2. Branding Exposure: Featured logo placement on the main stage backdrop throughout the event. Premium visibility on event banners, signage, and promotional materials. Highlighted logo presence on the HFAS17 official website with a direct link to your organization. 3. Digital Presence: Extensive acknowledgment across HFAS17 social media platforms. Dedicated posts recognizing your sponsorship on HFAS's social media channels. 4. Event Integration: Priority exhibition space for promotional displays, branding, and product showcases. VIP access and reserved seating for your representatives at all HFAS17 activities. 5. Customized Engagement: Opportunity to deliver a brief address during the opening ceremony. Inclusion of promotional items or branded materials in HFAS17 attendee welcome bags. 6. Media Opportunities: Exclusive interview opportunities with HFAS17 event organizers. Recognition in HFAS17 video content, including promotional videos and event highlights. 7. Networking and Relationship Building: Exclusive invitations to private events and networking opportunities. Complimentary tickets for key clients, stakeholders, or special guests. 8. Recognition and Awards: Recognition as the Presenting Sponsor during the HFAS17 awards ceremony. Opportunity to present an award to an artist or organization.
HFAS17 Sponsorship Opportunities
Supporting Sponsorship - $100,000 Overview: Elevate your brand's visibility at HFAS17 with the Supporting Sponsorship at $100,000. This tier offers significant benefits and opportunities to connect with a diverse audience, emphasizing your commitment to the arts and community. Supporting Sponsor Benefits: 1. Branding Exposure: Logo placement on event signage, banners, and promotional materials. Featured logo presence on the HFAS17 official website with a link to your organization. 2. Digital Recognition: Acknowledgment across HFAS social media platforms. Inclusion in digital marketing campaigns and online promotions. 3. Event Presence: Exhibition space for promotional displays at the event venue. VIP access for your representatives to HFAS17 activities. 4. Networking and Relationship Building: Invitations to private events and networking opportunities. Complimentary tickets for key clients, stakeholders, or special guests. 5. Media Opportunities: Recognition in HFAS17 video content, including promotional videos and event highlights. Invest in Culture, Arts, and Community: Secure your sponsorship today and align your brand with the celebration of culture, diversity, and the arts at HFAS17. Harlem Fine Arts Show (HFAS17): Inspiring Creativity, Celebrating Diversity.
WORKSHOPS - ACTIVATIONS - TICKETS NAME OF ACTIVATION As we gear up for the Harlem Fine Arts Show (HFAS17) during Black History Month, we are excited to present exclusive sponsorship opportunities for your Employee Resource Groups (ERGs). Your involvement can make a significant impact, contributing to the cultural enrichment of this prestigious event and fostering a sense of community and inclusion.
Attend as a group 10 or more (10% off all regular ticket prices) Workshop + Activation Highlights: Starting at $15,000.00 1. Empowerment through Art Workshops: Engage your team in empowering art workshops led by renowned artists. Foster creativity, teamwork, and cultural appreciation. 2. Inclusive Art Activations: Support inclusive art activations that celebrate diversity and representation. Showcase your commitment to fostering an inclusive workplace. 3. Corporate Networking Mixer: Exclusive networking mixer for ERG members and corporate sponsors. Connect with like-minded professionals and build meaningful relationships. 4. Artistic Expression Forums: Facilitate forums for open discussions on the intersection of art, culture, and diversity. Encourage dialogue and understanding within your organization. 5. Professional Development Seminars: Sponsor seminars focusing on professional development within the arts and cultural sector. Provide opportunities for skill-building and career growth.
Harlem Gallery Owners & Art Curators
PAST PARTNERS
GROWTH OF THE HARLEM FINE ARTS SHOW 2009 – “The Story Begins” HFAS 50
2014 – Over 12,000 consumers at Riverside
2018 – Spectacular 9th Anniversary Special salute to
to 100 in attendance
Church Super Bowl partnership with the NFL in
African Americans in Technology & The Color of
2010 – HFAS at the 144th Street Armory
NYC Expansion continues
Healthcare HFAS Travels to Washington, DC,
in Harlem: 1000 in attendance. Gayle King from CBS and other celebrities attend and procure and invest in art. 2011 – Debut at the Historic Riverside Church: 5,000 in attendance. Expansion to Martha’s Vineyard, a star-studded
Martha’s Vineyard, Atlanta and Chicago (over 4,000 attendees opening night) 2015 – Attendance peaks at 13,000 HFAS partners with NBA All-Star weekend NYC Expansion
Martha’s Vineyard, and New York (Attendance increased in each market) 2019 - 10th Anniversary of HFAS Shows at Riverside Church. 2020 /2021 – The HFAS creates first African virtual diasporic art show in 3D platform. 24/7, 365 days of
event.
continues Martha’s Vineyard, Washington, D.C
2012 – HFAS surpasses 8,000 consumers
(at the Black Caucus), Chicago,
art by over 50 artists. Global reach.
at Riverside Church. Launches HFAS
Philadelphia
2022 - Celebrating First Anniversary of Virtual 3D
(Inserted in Wall Street Journal & New
2016 – Over 14,500 consumers at Riverside
HFAS - First live show In Washington, DC June 2022
York Times).
Church Expansion continues - Atlanta, Chicago,
Expansion continues at Martha’s
Washington, D.C., White Plains, Martha’s
Vineyard and Philadelphia Magazine.
Vineyard, and The Hamptons
2013 - HFAS breaks the 10,000 mark in
2017 – HFAS has peak in attendance at Riverside
attendance at Riverside Church HFAS
Church 15,000+ Special salute to African
exclusively inserted in New York Times
Americans in Medicine (The Color of Healthcare)
Expansion continues Martha’s Vineyard and The Hamptons
Expansion continues - Atlanta, Chicago, Washington, D.C., White Plains, Martha’s Vineyard, and The Hamptons
continuous gallery viewing, showcasing and sales of
2024 - HFAS16 Celebration at The Glasshouse
CONTACT US HARLEM FINE ARTS SHOW Dion Clarke, Founder 914-980-4427 dc@jwdenterprisesinc.com
Richard E. Pelzer II, Project Manager Richard@Harlem2020.nyc 929.841.6541 SALES AND SPONSORSHIPS The B'elle Group Michelle Wilson: 914-462-6035 Arthur Brown: 714-408-6280 Jennifer Zanca: 347-804-3904 www.thebellegroup.net FACEBOOK.COM/HARLEMFINEARTS
INSTAGRAM.COM/HARLEMFINEARTS
DEBORAH SEDGWICK
