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MATRADE CONTINUES TO PURSUE ITS MANDATE Dato’ Wan Latiff Wan Musa, CEO of Malaysia External Trade Development Corporation (MATRADE)


E X C E L L E N C E VO l . 5 I N O. 2 I 2 01 9 ISSN 2289-893X RM10


Publisher’s note

Publisher’s Note

MACEOS Secretariat

Level 3, East Wing, Menara MATRADE, Jalan Sultan Haji Ahmad Shah, 50480 Kuala Lumpur. H/P No: 012-640 6106 Fax: +603-6203 7034 Email Address: secretariat@maceos.com.my ADVISORS Tan Sri Dr. Ong Hong Peng Former Secretary General, Ministry of Tourism, Arts & Culture (MOTAC) Datuk Wan Latiff Wan Musa Chief Executive Officer, Malaysia External Trade Development Corporation (MATRADE) Datuk Zulkefli Hj. Sharif Chief Executive Officer, Malaysia Convention & Exhibition Bureau (MyCEB) Dato’ Dr. Tan Chin Huat Founder, Malaysian International Furniture Fair (MIFF) Noor Ahmad Hamid Regional Director Asia Pacific, International Congress & Convention Association (ICCA) EXECUTIVE COMMITTEE (2018-2020) President Dato’ Vincent Lim, C.I.S Network Sdn Bhd Vice President, Conference Amos Wong, AOS Conventions & Events Sdn Bhd Vice President, Exhibition Kenneth Fong, Messe Worldwide Sdn Bhd Vice President, Industry Partners Eric Ho, PICO International (M) Sdn Bhd Vice President, Event Management Mark Lee, The Hot Shoe Show & Co. Sdn Bhd Honorary Secretary Francis Teo, Setia City Convention Centre SUB-COMMITTEE (2018-2020) Industry Research & Statistics Chair Tiffany Chung Special Projects & CSR Edwin Lai Publications Gerard Leeuwenburgh Strategic Planning & East Msia Region Gracie Geikie Education & Training Winnee Lim Membership Services Melvin Shu & Jaggarao Simancha Government Liaison Faris Hashim & Belle Yam Industry Partners Alix Lim Committee Member Conference Dee Dee Quah MACEOS Youth Chair Jason Teh Northern Region Chair Eugene Goh Southern Region Chair Dato’ Jonest Wong Sabah Region Chair Raymond Fang SECRETARIAT Senior Manager G’ny Chin Executive Secretary Liew Wai Mei Project Coordinator Tan Jia Chee Business Events Malaysia is published 3 times a year for MACEOS by

Harini Management Services Sdn Bhd (609031-W) W-9-12, Menara Melawangi, Amcorp Trade Centre, 18, Persiaran Barat, 46050 Petaling Jaya, Selangor. Tel: +603-7932 3259 Email: hello@harini.com.my Publisher/CEO V.S. Ganesan Senior Editor Vimala Seneviratne Editor Khaw Chia Hui Creative Goh Wei Lee Advertising Consultant Faridah Ismail Marketing Manager Karthik Ganesan Printed by United Mission Press Sdn Bhd (755329-X) No. 25 & 27, Jalan PBS 14/14, Taman Perindustrian Bukit Serdang, Seri Kembangan, 43300 Selangor. Tel: +603-8941 6618 Fax: +603-8945 5168


Country General Manager Informa Markets / UBM Malaysia

Dear all Year 2019 has been particularly busy and exciting for MACEOS as we have embarked on a big push to ensure our industry will be a leading driver of Malaysia’s economic transformation. Together with our partners – Business Events Council of Malaysia and MyCEB – we are empowered to be strong advocates of the industry’s needs. Part of this comes in the form of the Business Events Roadmap. Under this roadmap, we hope that: • Malaysia will significantly increase its market share of international conventions and exhibitions taking place in Southeast Asia. • Business events will play a major role in achieving the 2020 goals of every government ministry. • The business events industry will significantly increase its direct contribution to GDP, jobs and tax revenues. • Business events will help Malaysians expand their global investment, trade and professional networks. Internally, MACEOS has also initiated I.D.E.A – Innovation, Development, Education & Advocacy • Innovation: transforming BE with the advent of Industry 4.0 seamlessly • Development: evolving sustainability beyond the industry • Education: shape the future of BE by nurturing, enabling and empowering talent • Advocacy: catalyst of economic development delivering unprecedented value to enrich the nation Meanwhile, I’m looking forward to catching up with many industry friends during our annual BE Forum 2019 on 23 October, and of course, our BE Award night, the Oscar-night of our industry. It promises to be a truly memorable night! In this issue, we have indicated articles that espouse one of these IDEAs. We have also interviewed the top guns at MATRADE and the Penang Convention & Exhibition Bureau. I hope our readers will get to know their insights on the industry and beyond. We are also proud to have successfully held our AGM, members appreciation dinner and a Hari Raya get together. These events are vital to encourage networking and sharing our innovation and ideas. Lastly, don’t miss updates on our partnership with BESarawak, global happenings and more. I would also like to take the opportunity to wish our readers a great year end and may all have a great new year. All authors automatically agree to indemnify MACEOS and Harini Management Services Sdn Bhd against any loss, costs, expenses (including legal fees), damages and liabilities that might arise from their own incapacity, negligence, breach of contract or other civil misdeeds. We reserve the right to edit all articles. All rights reserved. Copyright © 2019 by MACEOS and Harini Management Services Sdn Bhd. No part of this publication may be reproduced in any form without prior written permission from the publisher. The views expressed in the articles are those of the authors and do not necessarily reflect the views of MACEOS and Harini Management Services Sdn Bhd. MACEOS and Harini Management Services Sdn Bhd accept no responsibility for unsolicited manuscripts, photography, illustration and other editorial materials.

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Contents Vol. 5/No.2/2019 COVER STORY 06

Pursuing Its Mandate MATRADE continues to develop local companies to be successful exporters, especially in high-value sectors. BE Magazine catches up with MATRADE CEO, Dato’ Wan Latiff Wan Musa, to explore the next chapter of the organisation.



MACEOS 29th AGM sets the tone for growth


Grooming BE leaders in Sarawak



BE Council of Malaysia’s advocacy work


Congress Certification Programme Exhibition Management Programme


Members’ event calendar


New members’ listing


5 reasons to be a member of MACEOS.



Cover Story

PURSUING ITS MANDATE MATRADE continues to develop local companies to be successful exporters, especially in high-value sectors. BE Magazine catches up with MATRADE CEO, Dato’ Wan Latiff Wan Musa, to explore the next chapter of the organisation.




ATRADE was established by the government in March 1993 as an external trade promotion arm of the International Trade and Industry Ministry. It is mandated to assist Malaysian companies to establish their presence overseas and raise their profiles in foreign markets through promotional efforts, including participation in trade missions, specialised marketing missions and international trade fairs. It also helps organise trade fairs with international participation. MATRADE has been faithful to its mandate – to continuously position Malaysia as a competitive trading nation, as well as to develop local companies to be successful exporters. “Recognising the strength of Malaysian companies in high-value sectors such as the aerospace industry, MATRADE has doubled its efforts in promoting this sector,” said Dato’s Wan Latiff, citing the biannual Kuala Lumpur International Aerospace Business Convention (KLIABC) as one of the key aerospace events in Southeast Asia. The event, to be held from 23 to 25 June 2020, will serve as an avenue to support Malaysian companies’ inclusion in the global supply chain.

Recognising the strength of Malaysian companies in highvalue sectors such as the aerospace industry, MATRADE has doubled its efforts in promoting this sector. BUSINESS EVENTS MALAYSIA



Cover Story

The event will be attracting the world’s top aerospace companies such as Airbus Group, Rolls Royce, Boeing, Safran France, Ruag Aviation, GIFAS (French Aerospace Industries Association), FL Technics, Embraer, Thales and Pratt & Whitney, to scout for future partners and suppliers among Malaysian companies at the event. Apart from participating in top tier events overseas such as OTC Houston, Arab Health, GITEX, Tokyo Game Show and Paris Air Show, MATRADE is also active in bringing quality foreign buyers from overseas to Malaysia for the International Sourcing Programme (INSP), a signature pre-arranged business meetings by MATRADE. INSP is also organised in conjunction with big events namely Malaysia International Halal Showcase (MIHAS), OTC Asia, Langkawi International Maritime and Aerospace Exhibition (LIMA), Semicon Southeast Asia and Oil & Gas Asia (OGA) in order to widen sales reach and increase Malaysia’s visibility. “This high-impact initiative is a cost-effective effort aimed at assisting Malaysian companies in their global ventures. “The INSP is also a good platform for companies from various backgrounds to compare notes and exchange knowledge and skills related to the industry,” he said.




MATRADE has 46 network offices in major cities all over the world, where officers there are to help connect companies with potential foreign businessevent partners. “This facilitation can also be extended to the business events industry in internationalising their existing events. “Local business events can leverage on MATRADE’s overseas network to generate market intelligence, especially on market trends via research as well as tender notifications,” said Dato’ Wan Latiff. He cited as an example, MATRADE’s signature event, Malaysia International Halal Showcase (MIHAS) which was introduced in 2004, that started off as a consumer halal trade show, but has since evolved into one of the world’s top halal trade fair with more than 1,000 exhibitors from 40 countries with visitors from over 80 countries. “This achievement is done through collaborations with other government and private entities locally and internationally, utilising MATRADE’s wide international offices and network.” As for further cooperation with MACEOS, he said: “MATRADE has always practiced an open door policy and is willing to work with various entities that share our mission and vision as well as further our

trade agenda. We look forward to collaborating with MACEOS to enhance the business events industry, which subsequently drives Malaysia’s exports.”


According to Dato’ Wan Latiff, the international trade exhibition and conference – one of the most effective trade promotional tools – is now becoming a major business in Malaysia. “The country has sufficient facilities of international standing to hold international exhibitions and conferences locally. “Exhibitions and conferences are getting bigger and more elaborate. In promoting the exhibitions and conferences industry in the country, the government decided that all such trade events, both of local and international status, be encouraged to register with MATRADE,” he stated. In addition, MATRADE endorses selective business events that can add credibility and help the organiser promote the event more effectively. “Events eligible for endorsement are trade exhibitions or conferences with trade exhibitions,” he added.


Earlier this year, the government through MITI and MATRADE as the secretariat introduced the inception of the Export Promotion Programmes Coordination Committee or Jawatankuasa Koordinasi Program Promosi Eksport (JK-X). “This is an embodiment of the government’s efforts to optimise the impact of export promotion initiatives for the country. “The committee aims to create better synergy among relevant government ministries and agencies,” he said. The establishment of JK-X was prompted by the need to have a more streamlined and coordinated efforts in promoting exports. This is pivotal in ensuring the optimal use of resources including budget and assistance provided by various government ministries and agencies. JK-X functions to review and approve all export promotion programme proposals from ministries and agencies. The approval of programmes will be given based on products or services relevant to target markets, programme relevance to domestic capabilities as well as budget optimisation for better returns on investment. Additionally, the JK-X will be a platform for data gathering and information sharing, particularly on market intelligence. This will help to generate

ideas and foster greater synergy among ministries and agencies. “MATRADE will also continue to foster partnerships with other government agencies, private sectors as well as other key stakeholders to strengthen the organisation of Malaysian business events with the hope of attracting more international trade exhibitors and visitors to the country.”


MATRADE is committed to remaining relevant amid changes in the way business is conducted and fluctuations in the world’s economy. “As the world changes, MATRADE strives to move towards maintaining Malaysia’s trade surplus by promoting Malaysia’s strength in key sectors such as electrical & electronics, manufacturing and petrochemicals as well as its high-value sectors, technology-driven and service-based sectors, namely: aerospace, automotive, creative industry, ICT, medical devices, healthcare and others. MATRADE’s strategic orientation manoeuvres along the elements of increasing responsiveness to market dynamics, including integration into the global supply chain and actively leveraging on international and local e-commerce platforms,” said Dato’ Wan Latiff. He added that MATRADE will continuously strive to build export capacity competitiveness and trade opportunities for Malaysian companies with particular emphasis on export readiness, market orientation and quick response to global demands. On public-private partnership initiative, he stated that MATRADE will continue collaborating with both industries, academia and stakeholders in either formulating trade promotion activities or bringing on-demand solutions to the table. “Implementation of trade promotion programmes are not done in isolation but together with stakeholders such as other government agencies, trade associations as well as business chambers for better uptake in participation, resource management and impactful export promotion efforts.” In addition, MATRADE will work closely with MITI and other related government agencies as well as the private sector to get Malaysian companies, especially SMEs, to adopt digitalisation. “Advances in information technology such as automation and AI under the fourth industrial revolution have become a significant enabler for companies to tap into new ways of doing business, replacing redundancy, and improving productivity,” he said.






ANNUAL GENERAL MEETING SETS THE TONE FOR GROWTH The Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) welcomed more than 100 members to its 29th Annual General Meeting (AGM) held at the Ideal Convention Centre (IDCC) in Shah Alam on 30 April 2019.




ato’ Vincent Lim, President of MACEOS addressed the members on the association’s main objective, which is to sustainably realign and shape Malaysia’s events industry. In explaining this, Dato’ Vincent said, “We will be focusing on 4 strategic pillars namely, Innovation, Development, Education and Advocacy or IDEA in short. So, you will see our plans and activities this year will very much support the development of the IDEA.” In an effort to spur growth and drive the business events industry,

The AGM saw 7 constitutional amendments being passed and approved as follows;

i. Additional criteria of Associate Membership; ii. Amendment of Individual Membership; iii. Amendment of the privileges accorded to both Associate Membership and Individual Membership; iv. Amendment of the sub-committees; v. The establishment of Chapters; vi. Amendment of the resignation of the Executive Committee; and vii. Amendment of MACEOS Advisory Board.





Dato’ Vincent explained that the association has developed a strategic communications and advocacy strategy to profile the industry more prominently through various platforms. At the same time, he reminded the associations’ members on the importance of keeping up with global trends in order to stay competitive. He made a call for members of MACEOS to collectively contribute towards the betterment of the industry by participating in policy-making, best practices and advocacy processes; and to support the association in knowledge sharing and recruitment activities. During the session, the members were enlightened on the Malaysian exhibition landscape, which is made

up of 31% of trade shows, 69% of consumer shows and 877,647 net sq meters of exhibition space sold, which indicates the robust dynamics of the business events industry in Malaysia. By 2020, the industry is expected to contribute RM3.9 billion in incremental gross national income (GNI), create 16,720 jobs and attract 2.9 million business visitors. Recognising the positive prospects of the business events industry in Malaysia, Dato’ Vincent shared with members the association’s key thrusts which is to seek opportunities to work with the Malaysian government to catapult the industry to become a nation-building engine; to strategically reform the business events industry through constructive growth; and to


“MACEOS is a great platform to get more up-to-date knowledge on the business events industry as well as to connect with other members.” – Zen Chong, Assistant Sales Manager, Valentini Exhibits Sdn Bhd.


“MACEOS is an excellent avenue to build new business alliances and strengthen our connections with other industry players. As members, we also get to enjoy development programmes, such as leadership skills, that can sharpen our competitive edge.” – Matthew Tan, Executive Director, Hawt Dotz Sdn Bhd.


“MACEOS provides members with great benefits and acts as a one-stop centre to help us connect with other industry partners such as venue owners, contractors, suppliers and freight forwarders, among others. This helps us to build our business connections and bridge gaps in the business.” – A. Kumarason, Assistant General Manager, JIM Project & Expo Logistics (M) Sdn Bhd.

“In a niche market, it is best to work with a reputable association so that industry players have a ‘voice’ to address issues – MACEOS fits this role. As a member of MACEOS we also get to continuously build our connections through the association and ultimately open up new business opportunities.” – Chandra Ganesh, Business Development Manager, Felix Expo Logistics (M) Sdn Bhd.

“We are an education institution, thus as a member of MACEOS we get updates on the latest trends and information from the industry. It is very useful for us as case studies as well as getting support on certain projects. It helps us train our students.” – Lisa Tung Pei Pei, Programme Director, Taylor’s University.

pave the way for industry excellence. In creating greater impact on the industry, MACEOS also aims to increase its membership from 150 to 200 through a membership drive that includes roadshows and networking events, industry awareness programmes, referrals, an industry resource centre, and dialogues organised by the Business Events Council of Malaysia (BECM), among others. Francis Teo, Honorary Secretary of MACEOS confirmed the minutes of the 28th AGM held in 2018. He also highlighted the many strategic activities by MACEOS and presented the Executive Committee Report for 2018/2019. Francis elaborated on the active participation and engagement of MACEOS in the business event industry through dialogues, Open Days, professional certification programmes to upskill business events employees and key players, hosting international guests, organising trade missions, participating in national steering committees for tourism and the much-celebrated annual BE Forum, among others. W. Y. Cheong, Honorary Treasurer of MACEOS presented the Treasurer’s Report and briefed the audience on the association’s accounts and expenditure. Cheong explained that MACEOS’ main revenue sources for 2018 included membership at 34%, RAWR at 27%, and Certified Congress Program (CCP) at 13%, followed by others. In driving a sustainable business events industry, MACEOS is affiliated with 28 universities and colleges to engage students and academicians to be part of the industry fraternity. As a key driver of the industry in Malaysia, MACEOS will be strategically reforming business events in the next three years through participation in the Business Events Council Malaysia (BECM) and the IDEA Campaign, focusing on Innovation, Development, Education and Advocacy for the industry.

Executive Committee Members for 2018/2020

President Dato’ Vincent Lim C.I.S. Network Sdn Bhd

Vice President – Conference Amos Wong AOS Conventions & Events Sdn Bhd

Vice President – Exhibition Kenneth Fong Messe Worldwide Sdn Bhd

Vice President Industry Partners Eric Ho PICO International (M) Sdn Bhd

Vice President – Event Management Mark Lee The Hot Shoe Show & Co. Sdn Bhd

Honorary Secretary Francis Teo Setia City Convention Centre

MACEOS Youth Jason Teh PICO International (M) Sdn Bhd

Education & Training Chair Winnee Lim Malaysia International Trade & Exhibition Centre (MITEC)

Publications Gerard Leeuwenburgh Informa Markets/UBM Malaysia

Special Projects & CSR Edwin Lai Trade-Link Exhibition Services Sdn Bhd

Conference Dee Dee Quah Conference Partners Sdn Bhd

Membership & Services Chair Melvin Shu Smart Reg System Sdn Bhd

Membership & Services Co-Chair Jaggarao ASC Agenda Suria Communication Sdn Bhd

Industry Research & Statistics Chair Tiffany Chung Kuala Lumpur Convention Centre

Strategic Planning & Sarawak Region Gracie Geikie Place Borneo Sdn Bhd

Government Liaison Faris Hashim Radiant Expo Sdn Bhd

Government Liaison Co-Chair Belle Yam Kaizer Exhibitions & Conferences Sdn Bhd

Industry Partners Alix Lim Kingsmen Exhibits Sdn Bhd

MACEOS Advisory Board Members

Tan Sri Dr. Ong Hong Peng Former Secretary General, Ministry of Tourism, Arts and Culture (MOTAC) Datuk Wan Latiff Wan Musa Chief Executive Officer, Malaysia External Trade Development Corporation (MATRADE) Northern Region Eugene Goh Goche Corporation Sdn Bhd

Southern Region Dato’ Jonest Wong X Two Media Sdn Bhd

Sabah Region Raymond Fang Firm Horizon Sdn Bhd

Datuk Zulkefli Hj. Sharif Chief Executive Officer, Malaysia Convention & Exhibition Bureau (MyCEB) Dato’ Dr. Tan Chin Huat Founder, Malaysian International Furniture Fair (MIFF) Noor Ahmad Hamid Regional Director Asia Pacific, International Congress & Convention Association (ICCA)





Grooming BE Leaders in Sarawak

MACEOS inks agreement with BESarawak to provide all-new masterclass programme.


n a strong effort to enhance the business events industry in Sarawak, MACEOS and BESarawak have signed a memorandum of understanding (MoU) to provide a new masterclass initiative called TriBE: Innovation. The ceremony that was held in



Kuching on July 13, was graced by Datuk Abdul Karim Rahman Hamzah, Minister of Tourism, Arts, Culture, Youth & Sports Sarawak. “Business events create more direct jobs than any other sector due to the expenditure of delegates on hotels, flights, shopping, entertainment,

which converts into tax revenues and increased employment opportunities.” He said legacy impact is as equally significant for Sarawak as the state aims to impart values that will change the community. “Delivering knowledge through business events will help resolve our social challenges, reform current policies and regulations as well as encourage new innovations that are on par with the rest of the world. He added to develop a state or nation requires the input of a skilled workforce. “With the collaboration between MACEOS and BESarawak, we will groom and empower future leaders in the business events and tourism industry with the skills, knowledge and ideas to lead Sarawak as a competitive destination. “Therefore, by doing this, we are aligning our human capital development with Sarawak’s seven key focus areas, namely Urban Development and Redevelopment, Social, Environmental, Agricultural and Industrial Development including SCORE (Sarawak Corridor of Renewable Energy), Service Industry and Digital Economy,” said Datuk Karim. He said to become a highfunctioning state, the people must be ready to take up life-long learning about the industry. “MACEOS will strengthen the purpose of the professional development programmes by incorporating Continuous Education Unit points, which can be used to pursue a professional certification at the international level.

“Business events and tourism go hand-in-hand, and to achieve our five million tourists target in 2019, we must urge all industry partners to take another step forward in their professional development,� he said. Among those present at the signing ceremony were MACEOS

Sarawak Chapter chairperson Gracie Geikie, BESarawak chairman Tan Sri Muhammad Leo Michael Toyad, BESarawak chief operating officer Amelia Roziman, MACEOS President Dato Vincent Tan, Ministry of Tourism, Arts, Culture, Youth and Sports permanent secretary Hii Chang Kee,

and BESarawak deputy chairman and president of Sarawak Business Federation SBF and Sarawak Chamber of Commerce and Industry Datuk Abang Abdul Karim Tun Openg. The agreement has solidified the collaboration between MACEOS and BESarawak. The programme is set to become one of many strategies propelling Sarawak to become a leading destination for business events. The programme, from 23-26 September, and 14-17 October, encompasses a comprehensive eightday course that will equip participants with Continuing Education Units (CEUs) in order for them to strive towards becoming a recognised Certified Meeting Professional (CMP). Among the topics that will be covered are understanding Sarawak, project and risk management, good financials, bidding, design and site management.





BE Council of Malaysia’s Advocacy Work BECM shares key engagement activities and highlights.


stablished in October last year at the BE Forum, the Business Events Council of Malaysia (BECM) is made up of several national associations aimed at uniting their commitments and synergising efforts to position Malaysia as a preferred business events destination. Acting as an independent private and public advisory council, BECM is headed by Alan Pryor, to provide and support the Tourism and Culture Ministry as well as other relevant ministries for the implementation of Malaysia’s Business Events Roadmap.



“Together with the guidance and great support from our national bureau Malaysia Convention & Exhibition Bureau (MyCEB), Malaysia’s state convention bureaus and destination marketing organisations from Penang, Sabah and Sarawak can work collaboratively to build stronger partnerships. Yes, many voices but all with one same message – hosting international Business Events is good for Malaysia,” Pryor said at its unveiling. The national associations are MACEOS; Malaysian Association of Tour and Travel Agents (MATTA);

Malaysian Association of Hotels (MAH); Malaysian Society of Association Executives (MSAE); Malaysia Shopping Malls Association (PPKM); Malaysia Retailers Association (MRA); Arts, Live Festivals and Events Association (ALIFE); the International Congress and Convention Association (ICCA Malaysia Committee), and Malaysia Retail Chain Association (MRCA). BECM is also focused on cultivating a business platform that will empower industry players to pool their resources and knowledge, whilst leveraging on shared experiences and

BECM Highlights December 2018 Pryor met Kuala Lumpur mayor Dato’ Nor Hisham Ahmad Dahlan to initiate discussion on the value of business events and to provide an open invitation to the Kuala Lumpur Convention Centre for a presentation on the industry.

May 2019

With the nine associations on board, we can finally look forward to continuously forge a stronger and more united Business Events industry community. - Alan Pryor ideas on trends and developments that will play a major role in the growth and sustainability of the BE industry in Malaysia and beyond. This is poised to boost tourism by way of visitor economy building, and will help translate the impact on investment and trade towards the acceleration of our new national transformation efforts.

Secretary-General of the Ministry of Tourism, Arts and Culture, Datuk Isham Ishak, headed a delegation with Malaysia Convention & Exhibition Bureau (MyCEB) to IMEX and the Policy Forum with Pryor in Germany.

July 2019 Datuk Isham Ishak attended a special education forum designed for Malaysian Association Executives in partnership with the MyCEB, the Kuala Lumpur Convention Centre Business Events Alliance (KLCCBEA) and the Malaysian Society of Association Executives (MSAE). The five board members from AMC (Association Management Companies) Institute provided a direct educational exchange to more 200 Malaysian stakeholders. In summary, the programme was developed to provide an educational destination immersion for the board members, a knowledge exchange forum by subject matter experts and a business development opportunity for Malaysian associations. In the same month, an MoU was signed between the MRCA and BECM during the Malaysian International Retail and Franchise

exhibition. MRCA expressed their intention to support BECM within the scope of its mandate towards positioning Malaysia as a preferred business events destination among the competitive environment in the regions of Asia. The MoU was signed between Dato Vincent Lim, BECM Deputy Chair and Ken Phua, MRCA Secretary-General, witnessed by Dato’ Seri Saifuddin Nasution, Minister with the Domestic Trade and Consumerism, and Pryor.

August 2019 BECM met with MACEOS and the Minister of Federal Territories Khalid Samad to discuss support from his ministry and Kuala Lumpur City Hall for business events held in the city. Issues raised included event licensing and marketing, and the promotion of arts and cultural activities to drive the visitor economy and the formation of a KL City Convention Bureau. A request was also made for a more regular interface through a quarterly meeting and representation on relevant committees. In the same month, MACEOS with MyCEB held a meeting with the Immigration Department led by the MACEOS President Dato’ Vincent Lim pertaining to the Professional Visit Pass (PVP) – entry requirement for foreign exhibitors who wish to participate in any exhibition locally. The discussion focused on addressing visa processing issues and other enablers to make Malaysia a more business-friendly country, in order to increase its competitive advantage among neighbouring countries in ASEAN.










Malaysia Conventions & Exhibitions MACEOS Members Events 2019 DATE






OCT 4-6

Home Design & Interior Exhibition (HOMEDEC)

Setia SPICE Convention Centre


C.I.S Network Sdn Bhd

Elicia Khoo elicia@cisnetwork.com

OCT 10-12

Jewellery Asia 2019

Shangri-La Hotel, Kuala Lumpur

Trade / Consumer

Informa Markets

OCT 11-13


Setia SPICE Arena, Penang

Exhibition (Consumer)


OCT 15-17

Lab Asia 2019

Putra World Trade Centre (PWTC)


ECMI Asia Sdn Bhd

OCT 17-20

Malaysia’s Manufacturing Exhibition 2019 (MYMEX)

Malaysia’s Manufacturing Exhibition 2019 (MYMEX)

Exhibition (Trade)

OCT 17-20

REKA Interiors Exhibition 2019 (RIX)

Kuala Lumpur Convention Centre (KLCC)

OCT 17-20


OCT 18-20





Expoworks Sdn Bhd

Edmund Chan edmund@ expoworks.com.my


Exhibition (Trade)

Malaysian Institute of Interior Designers (MIID), C.I.S Network Sdn Bhd

Liliane Lee liliane@cisnetwork.com


Kuala Lumpur Convention Centre (KLCC)

Exhibition (Consumer)

C.I.S Network Sdn Bhd

Elicia Khoo licia@cisnetwork.com


HOMEFAiR 2019 (3rd Edition)

Persada Johor International Convention Centre

Exhibition (Consumer)

X Two Media Sdn Bhd

Dato’ Jonest Wong djw@x2.com.my

www.facebook.com/ HOMEFAiR

OCT 18-26

18th Deepavali Carnival 2019

Bukit Jalil National Stadium, Kuala Lumpur

Exhibition (Consumer)

ASC Agenda Suria Communication Sdn Bhd



Oct 23

MACEOS Business Events Forum 2019 (BEF)

MITEC, Kuala Lumpur

Convention (International)




OCT 24-27

Mega Home Electrical & Home Fair

Melaka International Trade Centre (MITC)

Exhibition (Consumer)

KH Event Management Sdn Bhd

Gary Wong gary@khevent.com



Mega Home Electrical & Home Fair

GRC Convention Centre, Gunung Rapat Ipoh

Exhibition (Consumer)

KH Event Management Sdn Bhd

Gary Wong gary@khevent.com


NOV 15-18

Malaysia International Jewellery Festival (Autumn Edition)

Kuala Lumpur Convention Center (KLCC)

Exhibition (Trade)

MIJ Exhibition Sdn Bhd

Connie Soh info@mij.com.my


DEC 4-6

1st World Congress on Falls and Postural Stability 2019 (WCFPS)

Kuala Lumpur Convention Center (KLCC)

Convention (International)

Malaysian Society of Geriatric Medicine (MSGM)

Affaf Ismail 017-6818217 affaf.ismail@ aosconventions.com


DEC 5-6

BE@Penang 2019

Setia SPICE Convention Centre, Penang

Convention (National)

Convention (National)

04-261 6161


DEC 5-8

15th Malaysia International Branding Showcase

Kuala Lumpur

Exhibition (Trade)

ES Event Management Sdn Bhd

Esther Ooi esther@esevent.com.my

DEC 6-8

Mega Home Electrical & Home Fair

Persada Johor International Convention Centre

Exhibition (Consumer)

KH Event Management Sdn Bhd

Gary Wong gary@khevent.com

DEC 7-8

Facon Education Fair

Kuala Lumpur Convention Center (KLCC)

Exhibition (Consumer)

Sphere Exhibits Malaysia Sdn Bhd






MACEOS Member Directory

MACEOS’ New Members (January-September 2019) COMPANY



AIC Exhibitions Sdn Bhd

Exhibition Organiser


AMC Exhibits Sdn Bhd

Event Management


Basmas Global Tours Sdn Bhd

Travel Agency


Big Onion Food Caterer Sdn Bhd

Food Caterer


China Build Industry Sdn Bhd


Crevation (M) Sdn Bhd

Contractor (Booth/Electrical)


Edvalue Logistics Sdn Bhd

Freight Forwarder


FAME-X (M) Sdn Bhd



InQBay Berhad

Registration Services


Jublia Pte Ltd

Technology Solution Provider


Legion Public Relations Sdn Bhd

Others: PR Consultancy


MIJ Exhibition Sdn Bhd

Exhibition Organizer


Mejustif Events & Travel Sdn Bhd

Destination Management Company (DMC) www.mejustif.com.my

Milestone Production Sdn Bhd

Event Management


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Reasons to be a member of MACEOS, the voice of the BE Industry


TOGETHER, WE KEEP THE INDUSTRY IN CHECK • Be a trusted industry partner that will contribute to policy framework, best practices and advocacy for industry growth by engaging with government bodies • MACEOS President is a board member of the Malaysia Convention and Exhibition Bureau (MyCEB), providing avenue for collaboration • MACEOS is a founding member of the Business Events Council Malaysia (BECM) with the objective to raise awareness and address industry challenges


GET BETTER AT WHAT YOU DO • Our training programmes are internationally accredited by the Events Industry Council (EIC) and Human Resources Development Funds (HRDF) claimable. • The Continuing Education (CE) credits will entitle participants to pursue Certified Meeting Professional (CMP) credentials • We currently offer 3 programmes with 2l in the pipeline: a. Congress Certification Program (CCP) b. Exhibition Management Program (EMP) c. Total Event Management (TEM) • We organise bespoke business trade missions, business exchange programmes and site inspections for our members to establish regional industry network and generate learning opportunities


MEET LIKE-MINDED CHAMPIONS • Our year-long networking sessions, workshops, forums and gatherings will give you an

abundance of ideas to grow your business. Members are entitled to exclusive rates • We are your platform to network, build and share best practices with industry peers


TAP INTO OUR DATABASE AND PUBLICITY OPPORTUNITIES • We are progressively collating a comprehensive database of members for potential recommendations • Leverage on our wide global network to expand your business potential locally and internationally • Access to exclusive resources material and industry statistics that will help you to develop business opportunities as well as gravitational shifts that are evolving the industry • MACEOS’ resources reach out to the industry’s human capital network effectively and efficiently as we offer internship opportunities and collaborate with higher institutions to complement your recruitment • In our BE magazine, our members can enjoy special advertising rate and complimentary event listing


WE ARE WELL-CONNECTED • We are an active member of the Global Association of the Exhibition Industry (UFI) and Asian Federation of Exhibition and Convention Association (AFECA) who are goto organisations for up-to-date industry insights. Our members receive these insights together with UFI’s monthly newsletter • We enable you to capitalise on our affiliates who are accredited industry authorities • Our members enjoy preferential rates for events organised by our affiliated association counterparts

Contact our secretariat for more information: Level 3, East Wing, Menara MATRADE, Jalan Sultan Haji Ahmad Shah, 50480, Kuala Lumpur secretariat@maceos.com.my

+6012 640 6106


Profile for Harini Management Services Sdn Bhd

Business Events (BE) Malaysia|Vol 5|No 2|2019|MATRADE  

BE (BUSINESS EVENTS MALAYSIA) is the official publication of The Malaysian Association of Convention and Exhibition Organisers and Suppliers...

Business Events (BE) Malaysia|Vol 5|No 2|2019|MATRADE  

BE (BUSINESS EVENTS MALAYSIA) is the official publication of The Malaysian Association of Convention and Exhibition Organisers and Suppliers...