Selling with Grenadier | Keith MacDonald

Selling with Keith MacDonald

GRENADIER.CO.NZ

Keith MacDonald

My Story

“What an absolute superstar. Keith made the entire process easier from day one. No matter what was going on, he always picked up the phone and kept communication clear and honest. Updates came quickly, whether the news was good or bad, and his positive attitude made a real difference. Not all agents are equal, and finding someone like Keith meant everything ran smoothly.

When it comes time to sell again, I know exactly who to call.”

Keith loves dealing with people; it’s his favourite thing about being a real estate agent. With over $325 million in sales, and more than 30 years in the industry, Keith measures his success in terms of his clients’ satisfaction and the fact that they keep coming back!

- DAN AND SANCHIA

Keith and his Team - “Team Mac”, list and sell houses Christchurch wide, call us now for a complimentary, no-obligation, Market Appraisal.

TOP

Sales Consultant Beckenham 2023 ­- 2024

NO.19

Sales Consultant Harcourts Grenadier 2024 -­ 2025

NO.27

Sales Consultant Harcourts Canterbury 2024 -­ 2025

Communication is paramount in the home buying and selling process, and Keith ensures he is always available to talk to his clients and keep them well informed and up to date.

To ensure he delivers, Keith prefers to work with a small group of core clients, fulfilling his pledge of quality before quantity. He has a great team of professionals behind him to back this.

0274 964 799 teammac@harcourts.co.nz

Client Experiences

“We can’t fault anything Keith did for us. We were kept in the ‘picture’ all the time. All phone calls were answered promptly, everything done as promised.

He should be cloned!”

- JOHN AND HELEN

“Keith MacDonald was wonderful, kept us informed and was able to deliver a quick sale with a great sale price. We did the sale from Melbourne, so all correspondence was done by phone or email. Our experience from our first point of contact has been wonderful.”

- JOHN AND CHERYL

“Persistence that paid off. Keith was pleasant, hardworking, and guided us through the selling process with confidence. When we felt like giving up, he kept pushing and ultimately achieved a successful sale.”

- SELLER, 14 MILLAR STREET, SYDENHAM

“Experienced and supportive. Keith listened carefully and supported us throughout the entire process. His experience showed at every stage.”

- SELLER, 8 ORLANDO CRESCENT, WAIMAIRI BEACH

“Great sales skills backed by years of experience. Keith was prompt and efficient in the sale of our property. His communication and advice were clear and reliable from start to finish.”

- SELLER, 1/54 MERRIN STREET, AVONHEAD

“Outstanding communication and genuine care. As an elderly couple moving into retirement living, we felt completely supported by Keith. He was understanding, motivated, and genuinely focused on achieving the best result for us. We were kept well informed throughout and accepted an offer within the first week. It was an absolute pleasure working with him.”

- SELLER, 1/24 DUNN STREET, SOMERFIELD

“Knowledgeable, helpful, and an excellent communicator. We needed to sell within a tight timeframe and Keith worked closely with us to tailor the marketing and provide the best options. His communication reduced our stress and gave us confidence that everything was under control. We achieved an excellent result and would happily work with Keith again.”

- SELLER, 63 BLETSOE AVENUE, SPREYDON

“Honest, upfront, and reliable. From the start Keith was on to it with constant communication and clear follow through. He did exactly what he said he would do, which set him apart from other agents we had dealt with. Thanks for everything you’ve done.”

- BUYER, 59A VERNON TERRACE, HILLSBOROUGH

“The best real estate agent we’ve dealt with. Keith was approachable, not pushy, and kept us informed throughout the whole process. Thank you again Keith. We absolutely love our home.” - BUYER, 11 BLUESTONE DRIVE, PARKLANDS “Highly recommended. Keith and his team did a fantastic job helping us sell our property. His professionalism and strong market knowledge were invaluable. He was always available to discuss any questions or concerns, which helped reduce stress throughout the process.”

- SELLER, 17/17 BUNYAN STREET, WALTHAM

“Excellent and helpful throughout. Keith was professional, knowledgeable, and very easy to communicate with. He always returned calls and kept us updated on open homes and follow ups. We would definitely use him again and recommend him to friends and family.”

- SELLER, 206 RIVERLAW TERRACE, ST MARTINS

recommend him to all our family and friends. Thank you Keith for all your help.”

- KENNETH AND MARGARET

“I have known Keith for several years as he helped me with the purchase of one of my first rentals. He is very switched on, honest and reliable. I will definitely be using him again for more sales.”

- JOHN AND TANIA

“ Keith was professional at all times, he followed up on all my questions. He ensured I was happy about how things were going. He always got back to me within a reasonable time frame when I left messages.”

- FIONA

“I was very happy with Keith as my Real Estate Agent. I found his feedback to be constructive and he showed a positive and enthusiastic can-do attitude at all times.”

“I found Keith excellent to deal with, he has kept in contact throughout and explained the processes well. I found him very professional in regards to a multiple-offer situation and felt he treated both the seller and myself very fairly. I like an honest approach, any games in the multi-offer senario I would find unacceptable, and would never deal with that agency or salesperson again. I am delighted to say I found Keith extremely honest and professional. Thank you.”

- JILL

- MARK

- ALAN AND ELIZABETH

“I am writing to thank you for the professional manner in which you handled the sale of our home. The written and verbal communication from both yourself and your team was the best I have experienced in my 40 years plus involvement in the Building and Real Estate Industry. While I appreciate the current market (for sellers) is possibly the worst experienced in the past 30-40 years, your determination to sell is much admired. Your attitude and approach is likened “to a dog with a large bone in it’s mouth” giving it up for no-one. Once again thank you for your efforts, and I will have no hesitation in recommending you to other people looking for a reliable Real Estate Agent.”

“We were impressed at our first meeting by Keith’s friendly, relaxed but at the same time, very professional and businesslike manner. He gets things done and knows his field very well.

A nice person to deal with. Highly recommend to anybody. “

“We have been very happy with Keith’s service and commitment in selling our property. I knew Keith previously (as a work colleague) and found him to be a pleasant person with a good sense of humour and excellent people skills. We would be very happy to entrust the sale of property to Keith again.”

- VLADIMIR AND NATALIA

“Keith listened to our requirements, communicated when things needed to be adjusted. We got regular updates of people who were interested, Internet hits etc. He persevered with a difficult sale. His friendly personality made the process a good experience for us.”

- DARYN AND YONGXIN

- MR PAUL RENWICK (ENTERPRISE HOMES)

“We found Keith MacDonald very enthusiastic, honest, reliable ready to oblige with any requests. Keith kept us right up to date with every aspect of our sale and our purchase. Keith is a very likeable person of the highest quality and we would

“Keith has been absolutely fantastic throughout, operating with honesty and integrity and showing genuine interest.”

- SIMON AND MAREE

What Makes a Great Agent?

An experienced real estate professional can be invaluable in helping guide you through a property sale. Finding the perfect real estate agent is about finding a balance between knowledge, experience and communication.

THE SINGLE MOST CRITICAL factor that will determine your level of success when it comes to selling your home is the agent you decide to work with. A good real estate agent does not just sell properties – they sell dreams, aspirations, and themselves.

When you select an agent to represent your property you need to have trust in their ability to not only represent you and your home, but in their ability to help you realise your real-estate goal – a big SOLD sign.

Finding the right agent is also about ‘fit’ and who is right for you. While referrals can be great, make sure you explore your options. Trust your intuition as you will be entrusting this person to sell one of your biggest assets.

A great agent will have persistence, tenacity, resilience, proactivity, and most importantly the ability to form strong personal relationships across all facets of the industry. An agent advertising for you is just one step. A good agent is skilled at mixing the personal (meetings, regular updates and client care) with the mechanical work (marketing, post-inspection feedback) to craft an effective sale. Through regular reports, updates and rapport a great agent is always interacting with clients.

Real estate is not only about selling houses – it is about people. I would not be an agent without repeat business and the relationships I have forged. I talk to people all day and these connections have shaped a network of people and unique relationships which are paramount to long-term success as an agent.

A life working in real estate translates to a wealth of experience but what is market experience?

Christchurch is a small place and somewhat nuanced in how different areas are subject to different market pressures. Entrenchment in a single market allows an agent to feel out what is happening in little pockets through their network. To recognise what events can be stabilising or affecting fluidity can only be learned, not taught. Being constantly involved and observing makes an agent competitive and able to work, which is why it is important to engage an agent who brings this market experience to your property.

A house is one of the most valuable and important things that a family can have, both in its value for long-term financial security, and its foundation as a home for family. Parting with it can be complex and time consuming. Now more than ever home sellers need a personalised agent with extensive experience in all types of markets – up and down – combined with the umbrella of a big real estate brand to give you the best, broadest opportunities, and comfort, when selling.

The Magic of Auction

While there are many facets to successfully selling a property, auction is a sale method sellers should consider, no matter the market.

It is important to remember however, that houses are bought and sold every day. We have had a market transition, that much is true, but predictions can be made too early, and those in the market to sell will require an experienced team with appropriate marketing techniques to navigate a successful property sale.

There is a persistent misconception that an auction is reserved for a unique property or the biggest one in town. In earlier decades, it was common for properties to be handwaved as ‘an auction property’. But this isn’t the case now – any property can be auctioned. Vendors I work with are often surprised at the progression of their listing when selling via auction, be it an influx of enquiries on a single day or people storming through the door on the day of the hammer. As an auction ignites interest in a property the natural consequence is competition, which can push the final sale price up.

Prudent sellers lean into auction as their dominant marketing strategy. Marketing through auction exposes your property to the largest available segment of the market in the shortest amount of time possible. The combination of high interest traffic and a looming deadline ensures that competition for a property is the deciding factor, not other circumstances, which sets the sale price and achieves a premium for sellers.

Selling a property brings with it a mental weight, and many welcome the warm relief in the auction room when a sale is confirmed and they can move onto the next chapter in their life. An auction is an event, often quite an exciting one, rather than just a signing formality. In this cooler market, an auction gives sellers peace of mind that they have the opportunity to unconditionally close their sale. The certainty that an auction provides is a good card for sellers to hold in this market as we are seeing more conditional offers crashing due to finance or buyers simply changing their minds. Many offers are also subject to sale of another property, which can stretch over long periods. Auctions provide a way to engage cash buyers, avoid time sinks, and move on with certainty after only a short time on the market.

It is important to remember that not all auctions sell on the day but those that don’t are nearly all selling within a week or two afterwards. Even when the market is quieter, an auction is worth considering and is the strategy I recommend to anyone eager to sell.

A Note from the Managing Director

Thank you for choosing Harcourts Grenadier as your trusted real estate partner. I want to assure you that you’re in expert hands. At Grenadier, we understand that real estate isn’t just about property - it’s about people, trust, and achieving exceptional results.

Our team will work tirelessly to deliver the best outcome and a stress free journey, every step of the way.

ANDY FREEMAN Managing Director

NO.1

Harcourts Franchise in the South Island

100%

Locally Owned and Operated

30+

Years in Business

Residential Management Team

ROBERT MCCORMACK Founder

AMANDA ADRIAENS

BEN DONALDSON

Auctioneer/Branch Manager Avonhead

KAREN PHILLIPS

Branch Manager City

Auction/Branch Manager City

HAMISH MCLEOD

SHELLEY ANDERSON

Auctioneer/Business Partner Halswell

Branch Manager Riccarton

Our management team is the backbone of Harcourts Grenadier, bringing decades of combined experience. With a focus on innovation, professional development, and a people-first approach, the Grenadier management team sets the standard for excellence in the industry.

GRANT MILLIGAN

CANDICE TOUGHEY

NED ALLISON

ALLIE MCDONALD

SISSI LIU

LOGAN FREEMAN

Business Partner Beckenham

Auctioneer/Branch Manager City

Branch Manager Riccarton

Branch Manager Cashmere

Branch Manager Ferrymead & Sumner

Branch Manager Wigram

With You Every Step of the Way We understand that selling your home is more than a transaction, it’s a journey. That’s why we’re with you every step of the way.

We’re proud to be the only real estate company in Christchurch that employs a dedicated Head of Client Experience, Greg Seaward Searle.

Greg’s mission is simple: To ensure every single client enjoys a five-star real estate experience. From the moment your property hits the market, Greg is on hand to offer impartial support, whenever you need it. He’s your extra layer of security, ensuring that what we promise, we deliver.

Don’t just take our word for it. Our team at Harcourts Grenadier holds an outstanding average Google review rating of 4.95 out of 5 stars, based on verified client reviews. It's independent proof that when it comes to Christchurch real estate, we consistently deliver a high standard of service.

GREG SEAWARD - SEARLE

Head of Client Experience 021 273 2753 greg.seaward-searle@harcourts.co.nz

“From our very first meeting, I felt confident I’d chosen the right team. The advice was clear, the marketing was spot on, and the communication never missed a beat.

They made the selling process so much easier than I expected, we got a great result and I couldn’t be happier. I’d recommend them to anyone thinking of selling.” - VENDOR

Your Property Journey Selling your home is a big step, and we’re here to guide you through every stage with clarity and confidence.

Analysis and Research A report containing all relevant information for your property including market conditions and recent sales.

Method Support and expertise to help you choose the best method of sale for your property.

Marketing Specialised marketing plan for your property.

Inspections Open homes and viewings by appointment.

Coordination Management of all advertising and media placement.

Feedback Regular feedback and reviews to measure buyer interest and price.

Sale and Negotiation We are here to obtain the best possible result on your terms.

Settlement Our attention, guidance and assistance throughout the selling process and liaison with solicitors.

Future Plans When necessary we can help find you a new home.

The Power of our Network With a Harcourts Grenadier agent, you’re not just getting one consultant, you’re tapping into the power of the entire Harcourts Christchurch network.

The moment your home goes live, it’s instantly visible to every Harcourts agent in the city, along with their database of qualified buyers.

It's targeted visibility at scale, powered by the largest real estate network in Christchurch.

This collaboration delivers real results.

45%

Harcourts Market Share Harcourts is responsible for almost half of all settled sales in Christchurch.

500+

Agents Across Christchurch All working to get your property in front of more buyers, faster.

Harcourts

$853,839 All Companies

$766,322

Harcourts average sale price came in $87,517 higher than the combined average of all other real estate companies.

Current Residential Listings

HARCOURTS | 709

Christchurch Area

Ray White | 324

40

%

Total Harcourts Share of Listings

Data was collected from company websites on 20 February 2026. Whilst every measure has been taken to ensure the data is correct, E&OE. *Note: ‘Other’ category is made up of 40 real estate companies with four or less listings.

*Other | 148

Executive Real Estate | 5

Kelleher | 5

Whitefox | 6

Calder & Co | 6

Attia | 6

Professionals | 6

Colliers | 6

Remp Stone Real Estate | 6

The Hancock Group | 7

Braziers | 7

Glass Miles | 9

Diamond Realty | 9

One Agency | 9

Whittle Knight | 12

First National | 14

Ironbridge | 20

Sotheby’s | 21

Home | 25

Cowdy | 36

Artizo | 53

Total Realty | 65

Raine & Horne | 70

Bayleys | 170

The strength the Harcourts brand means we list 40 - 50% of all the Christchurch properties on the market at any time.

Choosing the Right Method

We will provide you with advice based on your situation to ensure the best outcome possible.

Methods of sale that involve a quick but intense marketing period are often the best choice and give you the opportunity to create urgency for buyers to act quickly.

Auction Involving a high-profile structured campaign, you set the terms, conditions and auction date. You agree on a confidential reserve price, with no pressure to sell if that reserve is not met.

You’ll attract only genuinely interested buyers and all bidding is on a cash and unconditional basis.

It is also the most likely method to deliver a premium price as the keen buyer interest promotes competition.

Deadline Sale This method of marketing creates a profile for your property and establishes a competitive environment without having to list a price. You also set the terms, conditions and deadline date and you will find prospective buyers become emotionally involved with your home before they consider the price they have to pay.

They only have one opportunity to put forward their most competitive offer. You have the opportunity to accept, decline or continue negotiations with any interested party - it’s your choice.

Marketing with a Price Buyers may choose not to inspect the property based on its price being too high or low.

• • • • •

Set the price correctly in the initial marketing period.

Most buyers show interest soon after you’ve listed.

When buyer competition is highest you achieve your best result.

Overpriced properties take longer to sell.

The longer you’re on the market, the lower your selling price.

Marketing without a Price The marketing must capture the attention of the buyers.

Our goal is to make a buyer’s shortlist and generate maximum buyer competition.

The property is judged on its merits not its price, the sale process will help gauge what the market value is at the time.

We don't price your property, the market does.

The Best Auction Experience We proudly call more auctions than any other real estate group in the South Island, and we’ve invested heavily in building a market leading auction programme.

From our state-of-the-art auction rooms and advanced technology to the expertise of our auctioneers and sales consultants, every element is designed to create transparency, build momentum, and encourage competition.

Scan the QR code to find out more about Auctions at Grenadier

The Psychology Behind the Process

When buyers enter the market, their mindset is shaped by the sales process itself.

The way a property is presented, whether by negotiation, or auction - directly influences how buyers approach it, and ultimately, the result you achieve as a seller.

Here’s the key difference: Buyers in a non-auction scenario are often asking themselves, “How can I buy this property for the lowest possible price?”

Auction buyers, on the other hand, are thinking, “How far can I stretch to be successful on auction day?”

This shift in mindset is crucial and it’s where auctions consistently deliver stronger outcomes.

Auction Gives You Three Opportunities to Sell.

You're in control at every stage of the process

From left to right; Ned Allison, Hamish McLeod, Lisa Yardley-Vaiese, Ben Donaldson

01

Before Auction

02

Auction Day

03

After Auction

Auction Results Auctions

Auction vs Non-Auctions Nov 2025 - Jan 2026

5% Withdrawn

Non-Auctions

7% Withdrawn

While we’re proud of the process, the real proof is in the performance - just take a look at the results.

66

%

22% Still Available

Sold via the Auction Process*

35% Sold via Non-Auction

41% Still Available

7% Under Offer 3% Sold Prior

20% Sold After

17% Under Offer

43% Sold

35% Sold

*Sold through the auction process.

This includes sold before auction day, on auction day and post auction day.

Results as at 16 February 2026.

Year to Date Feb 2025 - Jan 2026

57% Sold at Auction

88

%

1006 out of 1140 Sold at Auction*

7% Withdrawn 2% Still Available 1% Under Offer

33% Sold After Auction

Value of Properties Sold at Auction Nov 2025 - Jan 2026

5% $2 Million +

27% Under $699,999

23% $1 Million

17% $700,000s 12% $900,000s

16% $800,000s

Your Property, Centre Stage

Grenadier Marketing, Your Strategic Advantage

We set the standard in real estate marketing. When you list with Grenadier, you get a full in-house marketing team working alongside your consultant to sell your property.

Our team handles brand strategy, social media and graphic design. We work with a network of photographers and videographers, maintain strong relationships with key media suppliers, and have an industrial grade printer on site that most agencies don't have access to.

This means high-quality marketing material, produced faster and more cost-effectively than our competitors can offer.

46%

Higher listing views than market average*

53%

More watchlists than market*

132k

Website visitors per month

152k

Social media reach per month

*Based on Trade Me Property data

Global Reach Your property reaches buyers across New Zealand and around the world through our digital presence on all major listing platforms, plus targeted campaigns on Facebook and Google.

Harcourts has 6,400 sales consultants across 897 offices in 11 countries connecting international buyers to New Zealand properties every day.

Full Service Company

We pride ourselves on being a full-service real estate company.

We offer specialist teams across residential, commercial, and property management. Our expert teams are here to support you, whether you’re buying, selling, leasing, renting, or a residential or commercial landlord seeking professional property management.

Residential Property Management The main reason people hire property managers is to free up their time.

Having your property managed through Grenadier Rent Shop will take the hassle out of having investment properties. We ensure the smooth running of your investment portfolio by having our expert Property Managers effectively manage all aspects of your property.

AMY ZIOLO - ORR

General Manager Grenadier Rent Shop 027 736 8254 | 0800 377 277

NAI Commercial Sales, Leasing & Business Broking We are a trusted commercial property specialist team operating across Christchurch and the South Island. Led by Craig Edwards, we bring unmatched knowledge of the region’s commercial landscape, giving our clients a distinct advantage. With daily interactions across buyers, sellers, and investors, we understand the market dynamics better than anyone else. Whether you’re buying, selling, investing, or seeking expert business broking advice, our team provides the insight and results you can rely on.

CRAIG EDWARDS

Sales Manager NAI Harcourts Grenadier Commercial 027 434 4245 | 03 371 9126

NAI Commercial Property Management Our Grenadier Commercial Property Management division is backed by an experienced team dedicated to providing seamless property management solutions. With a strong focus on clear communication, efficient processes, and proactive management. We ensure that landlords, tenants, and contractors receive the highest level of service.

RACHEL GOULD

Head of Commercial Property Management NAI Harcourts Grenadier Commercial 021 220 0599 | 0800 665 500

AKAROA 47 Rue Lavaud AVONHEAD 1/49 Merrin Street BECKENHAM 130 Colombo Street CASHMERE 1/81 Cashmere Road CITY 98 Moorhouse Avenue FERRYMEAD 1020 Ferry Road HALSWELL 379 Halswell Road RICCARTON 1/88 Division Street SUMNER 43 Nayland Street WIGRAM 1/47 The Runway NAI COMMERICAL 1/98 Moorhouse Avenue RENT SHOP 77 Moorhouse Avenue Visit us online GRENADIER.CO.NZ Follow us on social media @HARCOURTSGRENADIER

Grenadier Real Estate Ltd MREINZ Licensed Agent REAA 2008