How a CRM helps growth Increases Revenue When it comes to time management, only 25-30% of a salesperson’s time is spent actually selling (CSO Insights). The rest is spent on administrative work, qualifying leads, forecasting, and researching. By using a CRM system, salespeople can focus on what matters most without the unnecessary distractions. With a 360 degree view of the customer profile salespeople can access information quickly, providing agility that a sales team needs.