What is a CRM

A customer relationship management system (CRM) is a valuable tool to help scale your business while maintaining a personal relationship with each of your customers. Each customer has data tied to them that can be used to cultivate the relationship further. Employees can get instant information on potential sales opportunities, campaigns, and account updates in one central location. With all this information at your fingertips, deals can go a lot faster. If you are in marketing, a marketing CRM platform allows you to organize all your campaigns with direct visibility into how each campaign is performing and driving revenue.