6 Ways CRM helps You Grow Your Business

6 ways CRM helps grow your business Utilizing a CRM system for the modern agile sales team.

Table of Contents 03 What is a CRM 04 How a CRM helps growth 08 Conclusion

What is a CRM? A customer relationship management system (CRM) is a valuable tool to help scale your business while maintaining a personal relationship with each of your customers. Each customer has data tied to them that can be used to cultivate the relationship further.

Employees can get instant information on potential sales opportunities, campaigns, and account updates in one central location. With all this information at your fingertips, deals can go a lot faster.

If you are in marketing, a marketing CRM platform allows you to organize all your campaigns with direct visibility into how each campaign is performing and driving revenue.

How a CRM helps growth Increases Revenue When it comes to time management, only 25-30% of a salesperson’s time is spent actually selling (CSO Insights). The rest is spent on administrative work, qualifying leads, forecasting, and researching.

By using a CRM system, salespeople can focus on what matters most without the unnecessary distractions. With a 360 degree view of the customer profile salespeople can access information quickly, providing agility that a sales team needs.

Increase Win Rates A CRM system automatically routes new leads into the sales teams pipeline complete with contact information, account activity, and the relevant company information. This arsenal of data allows the sales team to beat out competition and close more deals.

To help the sales team understand how their efforts are affecting revenue, most CRM systems have metrics that help visualize what is working and what isn’t.

Enhance Customer Satisfaction It’s great if 100% of your customer base is always happy with your product or service but unfortunately that’s rarely the case. To help with the dissatisfied customer a CRM can manage your complaints and prioritize them in order of importance.

Each customer has a unique request or complaint that needs to be addressed. By using a CRM system you can keep important details related to each customers complaint organized and respond to them with a personalized message. This eliminates the need for a customer to repeat their issue over and over again and can make a positive impression on the customer.

Boost Productivity A benefit of using a CRM system is that it allows the entire sales team to be on the same page, eliminating the need to switch between different applications to gather information.

Data is streamlined and updated instantaneously in accordance with the business deal which drastically decreases the time spent for completion.

Omni-channel Marketing Previously, sales were limited to emails and phone calls and lengthy response times. Now there are so many communication channels to generate leads.

To keep consistency in the customer experience a CRM system can help with collecting all your target customers data in one place, allowing you to provide a personalized service through each channel.

Customer Retention Investing in a good marketing CRM software is an excellent way to ensure your business is offering the best customer service possible.

Easily maintain existing customer relationships and present new opportunities at exactly the right time.

Improve customer satisfaction rates through the help of a 360 degree customer profile and a data trail to track current campaigns, leads, and open cases.

Conclusion Expansion of a business is necessary to exceed business goals but can sometimes result in a difficult battle to scale smoothly. A CRM software for sales and marketing can smooth an otherwise rocky path and make your expansion process much more efficient.

By allowing your sales team to focus on selling instead of allotting so much time to managerial duties you can expect more closed sales and an increase of selling productivity.

A CRM system improves the agility of your sales team allowing them to work faster and make informed business decisions based on comprehensive data.