How a CRM helps growth

Increases Revenue When it comes to time management, only 25-30% of a salesperson’s time is spent actually selling (CSO Insights). The rest is spent on administrative work, qualifying leads, forecasting, and researching. By using a CRM system, salespeople can focus on what matters most without the unnecessary distractions. With a 360 degree view of the customer profile salespeople can access information quickly, providing agility that a sales team needs.

Increase Win Rates

A CRM system automatically routes new leads into the sales teams pipeline complete with contact information, account activity, and the relevant company information. This arsenal of data allows the sales team to beat out competition and close more deals. To help the sales team understand how their efforts are affecting revenue, most CRM systems have metrics that help visualize what is working and what isn’t.

Enhance Customer Satisfaction

It’s great if 100% of your customer base is always happy with your product or service but unfortunately that’s rarely the case. To help with the dissatisfied customer a CRM can manage your complaints and prioritize them in order of importance. Each customer has a unique request or complaint that needs to be addressed. By using a CRM system you can keep important details related to each customers complaint organized and respond to them with a personalized message. This eliminates the need for a customer to repeat their issue over and over again and can make a positive impression on the customer.

Boost Productivity

A benefit of using a CRM system is that it allows the entire sales team to be on the same page, eliminating the need to switch between different applications to gather information. Data is streamlined and updated instantaneously in accordance with the business deal which drastically decreases the time spent for completion.