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BOND IT. BOOST IT. INFINITE.

FIBRE CLINIX

Schwarzkopf Professional introduces the next level of bonding with FIBRE CLINIX!

Discover the new BONDFINITY METHOD, a fully customizable in-salon service, starting with permanent repair in-salon for long-lasting results that keep reactivating at home. INFINITELY.

OGOS FOR BUSINESS C ARD

Enhance your next IGORA colour service with Fibre Clinix – the perfect post-colour care range.

Why ‘FOR EVERY YOU?’

“No two people working in hair are the same; we all have our own ambitions, challenges and styles At Schwarzkopf Professional, we are proud to be a true partner in craft, empowering every stylist to become the hairdresser they want to be.

The ‘FOR EVERY YOU ’ philosophy means our support is tailored, providing the adaptable services, innovations and community needed to meet the evolving needs of every stylist, every salon and every client.”

General Manager

Henkel Consumer Brands Hair Professional, UK and Ireland

FOR EVERY YOU.

Schwarzkopf Professional launches

FOR EVERY YOU. Bringing together education, innovation and inspiration to help every hairdresser shape their unique hair story.

Celebrating Individuality and Artistry in Hairdressing FOR EVERY YOU. reflects Schwarzkopf Professional’s belief that every hairdresser’s journey is unique, and that this individuality is something to be celebrated.

As your partner in craft, Schwarzkopf Professional offers the tools and inspiration you need to become the hairdresser you want to be, giving you a voice to tell your story and express yourself creatively. Offering exceptional experiences, the brand gives its stylists the opportunity to define their personal hair story.

FOR EVERY YOU. offers support that is tailored to your personal journey. This will unfold across multiple touchpoints, showcasing Schwarzkopf Professional’s diverse product portfolio and its ability to meet the unique needs of every salon.

Building a Global Community of Artists

Emphasising the ‘YOU’ in FOR EVERY YOU., Schwarzkopf Professional has partnered with a diverse group of global artists to share their unique journeys and showcase their signature services. This creative collective of artists will inspire hairdressers worldwide, offering fresh perspectives and elevating the art of hair colouring and styling.

With FOR EVERY YOU. its commitment to individuality, creativity and empowerment –ensuring that every hairdresser has the resources and inspiration to shine.

“Schwarzkopf

Pro is for me because... with PHILIPP HAUG @philipp_haug_london

...it gives me endless opportunities to CONNECT with other hairdressers and be part of a wider community…” For every stylist. For every salon For every client. For

Philipp Haug is a Schwarzkopf Professional Ambassador in the UK. In 2022, Philipp launched his debut salon, Haug London Haus, in the heart of central London’s Fitzrovia. When he is not in London looking after his clients, he travels the world sharing hairdressing education and his passion to CONNECT with other hairdressers. Philipp regularly heads up shows at London Fashion Week, and he is also the lead hairdresser for the BAFTA TV Awards in partnership with Schwarzkopf Professional.

London Fashion Week

For Schwarzkopf Professional, London Fashion Week is more than just the runway; it’s an incredible calendar moment that acts as a brilliant opportunity to empower and CONNECT salon communities within its network.

Through offering hairdressers exclusive backstage experiences at both February and September’s London Fashion Weeks, Schwarzkopf Professional enables stylists to work as a team and unleash their creativity in a fast-paced and unique environment. Creating a strong sense of community, stylists can step out of their comfort zones and experience an atmosphere that might not be possible within the salon.

“Through my ‘Mastering Backstage Styling’ course last year, we gave 56 people across the country at least one opportunity backstage at London Fashion Week. These shows are all about the teamwork, and it makes us incredibly proud as a brand to CONNECT these hairdressers with London Fashion Week as part of the Schwarzkopf Pro family.”

The BAFTAs

Last year, Schwarzkopf Professional was delighted to return as the official hair partner of the BAFTA Television Awards with P&O Cruises. Offering its salon network the opportunity to be a part of the glitz and glamour behind the

backstage on celebrities and VIP guests remains a popular source of profile building within the industry.

“We CONNECT hairdressers from all over the countryinto the Schwarzkopf Pro family via our social media channels. Ifyou’re a hairdresserworking for Schwarzkopf Pro, follow us on social media and you can be CONNECTed to events, education and backstage experiences across the country.”

Schwarzkopf Professional is passionate about creating opportunities that CONNECT hairdressing talent and allow them to shine as a community. The

“Working alongside BAFTAwas truly a dream come true! Having the opportunity to collaborate with such a talented team and to learn under the guidance of Philipp was a fantastic experience. I loved helping the guests feel confident and beautiful –with help from Schwarzkopf Pro’s fabulous OSiS range of course! I truly couldn’t have asked for a better experience.”

–Chantelle Jones, Seckingtons

#SKPCOLLECTIVE

The #SKPCOLLECTIVE (@skp_collective) is Schwarzkopf Professional’s initiative that nurtures and supports the best and brightest digital creators in hairdressing. The Collective seeks to find and mentor the next generation of professional hairdressing influencers, providing them with opportunities and experiences to create fantastic hairdressing content and CONNECT their talent with a wider audience.

Each year, the Collective team displays their creativity and artistic flair, taking part in dedicated shoots, masterclasses with industry experts and stagework at industry events.

Learn More About FOR EVERY YOU Stay up to date with FOR EVERY YOU. by following @schwarzkopfprouk onInstagram and keeping up with the #schwarzkopfpro hashtag.More information is available at: www.rdr.link/HBF004

HAIR STORIES

Schwarzkopf Professional launches FOR EVERY YOU. Bringing together education, innovation and inspiration to help every hairdresser shape their unique hair story.

Building a Global Community of Artists Emphasising the ‘YOU’ in FOR EVERY YOU., Schwarzkopf Professional has partnered with a diverse group of global artists to share their unique journeys and showcase their signature services. This creative collective of artists will inspire hairdressers worldwide, offering fresh perspectives and elevating the art of hair colouring and styling.

“Schwarzkopf Pro is for me because... with GARY TAYLOR @garytaylor_edco

...the level of SUPPORT I have received as both a salon owner and a hairdresser has made my career and my business boom.” For every stylist. For every salon For every client. For every you.

Gary Taylor is Schwarzkopf Professional’s Global Hair Expert and UK Education Ambassador. He is the owner of Edward & Co Hairdressers in Brighouse and a two-time British Hairdressing Award winner in the category of North Western Hairdresser of the Year. With a professional focus on retail education and hairdressing, Gary has over 30 years of Schwarzkopf Professional experience. His passion for hair and haircare makes him the ultimate craftsman to help further inspire and educate stylists on all things hair related.

The eShop

The Schwarzkopf Professional eShop can provide your business with a smart, digital assistant for personalised SUPPORT that is available 24/7. The fast, intuitive online platform offers safe and accessible shopping, allowing salons to manage stock at a time that’s convenient for them. With unique order and account organisation tools, as well as expert business SUPPORT,the shop provides quick and easy management of stock and simple invoicing.

Salons can order and manage stock at multiple locations, and with one account they can also provide access to different users –perfect for multi-site groups.

The entire Schwarzkopf Professional range is available to purchase via the eShop, including colour, care, perming, straightening and styling.

“I love being able to restock our salon with the ease of eShop. As far as the technical SUPPORT is concerned –including everything from the direct sales force to the customer excellence team – the service we get from Schwarzkopf Pro has always been first class.”

The SalonLab Smart Analyzer

SUPPORT your clients with a new kind of hair consultation using the SalonLab Smart Analyzer, Schwarzkopf Professional’s cutting-edge hair-scanning technology. Equipped with a Near-Infrared sensor and paired with an innovative app, the tool analyses the inner hair structure to measure the breakage of the hair’s original bonds as well as the impact of the new bonds created from care product use.

“As a salon owner, the SUPPORT I receive from Schwarzkopf Professional is always second to none. Theykeep us updated with all the different thingswe can offer our clients – from the latest, eye-catching retail displays to the newest imagery, salon-branding tools, shade guides and product launches. This iswhyI have been with Schwarzkopf Professional for over 30years.”

Through the combination of these intelligent data insights from the hair-scanning technology paired with expert input from real-life hairdressing professionals, the SalonLab algorithm is able to recommend products for an individual routine, truly tailored to personal hair needs.

The SalonLab Smart Analyzer SUPPORTs hairdressers to understand their clients’ inner hair structure and specific haircare needs, beyond what meets the eye. This unique analysis not only creates a tailored experience to elevate client relationships, but it opens up exciting new sales opportunities for salons in a fast-moving digital world.

“In the salon, I’m very passionate about the retail side of things. I’m a big believer in offering clients complete customisation in their product choices. The haircare sector is something that can often be neglected, but I believe it’s really important to take the client on a personalised journey.With technology like the SalonLab Smart Analyser, we can SUPPORT our clients with bespoke products that are right for them.”

HAIR STORIES

Schwarzkopf Professional launches

FOR EVERY YOU. Bringing together education, innovation and inspiration to help every hairdresser shape their unique hair story.

Building a Global Community of Artists

With FOR EVERY YOU. its commitment to individuality, creativity and empowerment –ensuring that every hairdresser has the resources and inspiration to shine.

“Schwarzkopf Pro is for me because... with DEBBIE G @debbiegtraining

...it is innovative, professional and it delivers real results.”

Debbie G is a Schwarzkopf Professional Ambassador in the UK.She has earned her first-class credentials through successfully teaching her hairdressing skills as an independent educator for the last 12 years, as well as her two decades of experience as Creative Director of the Vidal Sassoon London Schools. Debbie and her partner, Billi Currie, run an award-winning, boutique hair salon in the heart of London’s Marylebone with a team of highly skilled stylists.

For every stylist. For every salon For every client. For every you.

The ASK eAcademy

Combining precise technical knowledge with creative freedom, the ASK eAcademy from Schwarzkopf Professional puts the power of education truly in your hands.

Designed by hairdressers, for hairdressers, the digital learning experience provides you with 24/7 access to hairdresser training, supporting your every step as you develop the skills and knowledge to empower your salon.

The next-generation curriculum is designed to inspire, whatever your level of expertise. Be empowered with the techniques to cut, colour and style – always refreshed and on-trend. Embrace innovative products you can trust to perform and use relevant tools to achieve technical perfection in your craft.

Schwarzkopf Professional understands that every hairdresser is unique, which is why the offering can be customised to shape your own journey. Through the service-centred approach – which puts you, the hairdresser, at its heart –and its blended learning experience, the ASK Education journey is designed to take your professional skills to the next level

“As a hairdresser, I’ve been really lucky to travel all over the world educating other stylists. I really believe that education is so important; we have to train the future generations. Please come into our Schwarzkopf Pro education spaces and bring your team to learn those practical skills. Or, go onto the ASK eAcademy and check out all the difference courses we’re offering. Education is the future of our industry; we have to keep the passion going.”

In a community-led, inspirational approach, HAIR BY SCHWARZKOPF

PRO offers a global stage for diverse artists to showcase their individual craft and stories. By sourcing inspiration directly from artists around the world, Schwarzkopf Professional aims to speak to the heart of every hairdresser – from assistant to salon owner, editorial talent to session stylist.

“Schwarzkopf Pro is about so much more than products; it’s about fantastic education with amazing ambassadors. I have been a Schwarzkopf Pro educator for many years, and I love theway the companycontinually evolves and opens itself up to newideas – it really focuses on pushing the hair industryforward.The education is all about making a realdifference.”

HAIR BY SCHWARZKOPF

PRO is a carefully curated hair collection featuring new cut, colour and style techniques from Schwarzkopf Professional Ambassadors across the world. Including Nick Irwin, Lisa Farrall and Lesley Jennison.

Whichever type of salon you are, Schwarzkopf Professional has the right kind of inspiration for you. With one unique, authentic story at a time.

“I am passionate about education for our team at Billi Currie. It’s not just about training the next generation; continuous learning is essential for all team members as fashion and hair trends evolve so rapidly, and staying current is key. I love HAIR BYSCHWARZKOPF PRO– it’s an incredible tool that helps salon teams stay up to date with the latest trends, offering inspiration from a range of cultures and styles. It’s a must-have for us and any salon that is serious about staying ahead of the curve.”

HAIR BY SCHWARZKOPF PRO

HAIR STORIES

Schwarzkopf Professional launches

FOR EVERY YOU. Bringing together education, innovation and inspiration to help every hairdresser shape their unique hair story.

Building a Global Community of Artists

With FOR EVERY YOU. its commitment to individuality, creativity and empowerment –ensuring that every hairdresser has the resources and inspiration to shine.

...it

“Schwarzkopf Pro is for me because... with Daniel Granger @danieljgranger

has the highest level of professionalism, accuracy, consistency and power.”

Daniel Granger is a Schwarzkopf Professional Ambassador in the UK.An acclaimed hairdresser, educator and television personality, he is also the Founder and Creative Director of Daniel Granger Hairdressing in Northampton. Beyond his work in the salon, Daniel is a passionate educator, regularly hosting training sessions, masterclasses and seminars to inspire the next generation of hairdressers. His commitment to education and mentorship has made him a respected figure within the global hairdressing community.

LONDON FASHION WEEK

For Schwarzkopf Professional, London Fashion week is a brilliant way to INSPIRE upcoming hairdressers throughout its salon community. By offering these exclusive backstage experiences at both February and September’s LFW, stylists can unleash their creativity and experience session styling in a fast-paced and inspirational environment.

“I love that London Fashion week opens doors for my team. These opportunities with Schwarzkopf Professional allow my stylists to be part of something extraordinary, like assisting the brilliant Philipp Haug. Whilst I’ve closed that chapter to focus on my own path, I’m still building a connected circle with opportunities that INSPIRE my team and create new pathways for them.”

CELEBRITY PARTNERSHIPS

Another way Schwarzkopf Professional strives to INSPIRE its community is through collaborating with celebrities at the pinnacle of pop culture and aligning the brand with key cultural hair moments.

One of the latest celebrity brand ambassadors for Schwarzkopf Professional is 29-year-old Australian singer-songwriter and actor, Troye Sivan. As the new face of BLONDME, the Schwarzkopf Professional colour and care brand for superior blonding, Troye embodies the brand’s values authentically through his own hair story, which has always included ‘blonde eras’.

“Celebrity partnerships keep Schwarzkopf Professional visible and competitive, which is so important in today’s market. I have great respect for many of the brand’s collaborations, such as Troye Sivan, Dove Cameron and Sofía Vergara. These people have worked very hard to build their reality, and they’ve pushed through challenges to earn their place. I find that celebrity role models can be an incredibly refreshing way to stay up to date with current trends and INSPIRE both me and my salon team.”

HAIR BY SCHWARZKOPFPRO

“I always knew I needed to be with a brand with the highest level of professionalism, accuracy, consistency and power. This is what I got with Schwarzkopf Professional. I chose them because I knew we could INSPIRE each other and educate together. I truly believe that education is the only way to grow any business in our always-evolving industry; there cannot be growth in business if you stay stagnant. It is this education and inspiration that lies at the heart of Schwarzkopf Professional.”

Learn More About FOR EVERY YOU

HAIR BY SCHWARZKOPFPRO is a platform to INSPIRE the global hairdressing community. As inspiration is all around us, Schwarzkopf Professional has curated an array of different stories from throughout the world of hair, empowering artists worldwide to share their craft, creativity and personal stories. Within these pages, hairdressing professionals can celebrate modern hair culture and the variety of artistic inspiration told by leading colourists and stylists from around the globe. The book features insights on how their personal journeys inspired their signature looks, as well as salon-friendly techniques and services.

“As hairdressers, we draw inspiration from everywhere; no two people have the exact same references when it comes to being creative. This is exactly why my team have found such a great cultural reference piece in the new HAIR BY SCHWARZKOPFPRO book; it’s a powerful tool of inspiration.”

Stay up to date with FOR EVERY YOU. by following @schwarzkopfprouk onInstagram and keeping up with the #schwarzkopfpro hashtag.More information is available at: www.schwarzkopf-professional.com

HAIR STORIES

Schwarzkopf Professional launches

FOR EVERY YOU. Bringing together education, innovation and inspiration to help every hairdresser shape their unique hair story.

Building a Global Community of Artists

With FOR EVERY YOU. its commitment to individuality, creativity and empowerment –ensuring that every hairdresser has the resources and inspiration to shine.

“Schwarzkopf

Pro is for me because... with Suzie McGill @suziemcgillhair_

… it’s a family of individuals who share a mutual passion for our craft and come together to help our industry continually progress.”

Suzie McGill is a salon owner and leading member of the Rainbow Room International Artistic Team. She is the driving force behind their photographic shoots, which have received many awards and accolades. Suzie has travelled widely across Europe, educating and inspiring other hairdressers with Schwarzkopf Professional in her roles as Essential Looks ambassador and mentor to the brand’s Young Artistic Team.

FIBRE CLINIX X SALONLAB SMART ANALYZER

Schwarzkopf Professional is bringing stylists the next level of bonding with Fibre Clinix. Meet the Bondfinity Method, a fully customisable, in-salon service offering long-lasting results that keep reactivating at home.

Completing the bonding journey, the Fibre Clinix at-home ranges use dedicated skincare ingredients to charge the hair with customised benefits, no matter the client’s unique hair concern.

The Fibre Clinix range works hand in hand with Schwarzkopf Professional’s SalonLab Smart Analyzer – a cutting-edge, hair-scanning tool that uses a near-infrared sensor to analyse

IGORA

Colour has been at the heart of Schwarzkopf Professional for over 100 years. Setting new standards in the market, IGORA has ignited colourists’ creativity for over 50 of these years.

the inner hair structure and measure breakage. The INNOVATIVE technology allows salons to track the recovery of inner hair strength after using Fibre Clinix. Using the analyser can also help stylists make customised Fibre Clinix recommendations, for both in-salon and homecare products.

“For me, my team and my clients, Fibre Clinix is one of the most reliable haircare treatments we’ve ever used. Especially the aftercare products –I can really trust them to ensure the hair is going to stay true to tone and in perfect condition between appointments.”

One of the many new launches for 2025 has been the revamped IGORA VIBRANCE pastel assortment. This includes six new blonde toning shades, offering hairdressers optimal neutralisation and delicate tones, complete with integrated Fibre Bond Technology to protect the hair from within and achieve healthy-looking results after colouring. This launch truly reflects Schwarzkopf Professional’s strength in colour INNOVATION, as well as its holistic portfolio.

“What makes IGORA really special to me, and really different to any other products that I’ve used in the past, is that it’s got the Integrated Bonding System. This technology is so INNOVATIVE, and I can really trust that my clients’ hair is going to look incrediblyvibrant for a long time.”

“Having been part of the Schwarzkopf Professional team for such a long time, I am so thankful for the opportunities and experiences I have encountered. SKP is a huge part of my life and our Rainbow Room salons – it’s family!”

Scan here to learn about the SalonLab Smart Analyzer!

THE SKP YOUNG ARTISTIC TEAM

The Schwarzkopf Professional Young Artistic Team is a year-long programme mentored by Suzie McGill. During this time, the selected group of talented, young hairdressers develop their skills, explore new creative possibilities and gain invaluable industry experience at shoots, events and much more. The 2025 team is made up of: Lucy Hulme, Joseph McCarthy, Alex Trippier, Kate Olivia, Becky Yardley and Eilidh Ashlyn.

“Mentoring the YATs is something that I am so honoured and proud to have done. Being part of their hairdressing journey and mentoring them through different experiences and opportunities has been so incredibly rewarding. The team themselves have so much passion and desire to succeed, and seeing how they have used this education in their careers so far is absolutely fantastic.”

More About FOR EVERY YOU Stay up to date with FOR EVERY YOU. by following @schwarzkopfprouk onInstagram and keeping up with the #schwarzkopfpro hashtag.More information is available at: www.schwarzkopf-professional.com