In With the New...
“Pro Hair Magazine is an inspiring and energetic business magazine for a dynamic industry. It is a practical information source that is designed to help leading salon owners and managers keep abreast of all the latest business-boosting products and ideas. The vibrant editorial reflects the strength of market and delivers everything from new products and techniques to essential business advice for salon success.”
Nicola Shannon, Editor
TARGETED AUDIENCE
Reflecting the changing needs of today’s top stylists and colourists, Pro Hair is an engaging, informative magazine designed to showcase the products and services that will best meet their customers’ needs.
It gives advertisers the opportunity to reach the key decision-makers in salons with an average audited circulation, both printed and digital, of over 23,000 leading hairdressing professionals.
The readers are both influential and responsive, keeping abreast of product information through editorial and advertising content alike. It creates an inspiring forum where advertising and editorial work together.
media information 2023 PROFESSIONAL HAIRDRESSER JANUARY 2023
0 Page 1 PROFESSIONAL HAIRDRESSER LIGHTS! CAMERA! ACTION! WITH M
Groove is in the hair
AS WELL AS A COMPLETE OVERVIEW OF ALL THE LATEST NEWS AND VIEWS FROM THE WORLD OF HAIRDRESSING, PRO HAIR HIGHLIGHTS IN DETAIL THE KEY AREAS THAT ARE CRUCIAL TO THE MARKET IT SERVES:
SUSTAINABLE MEMO
Pro Hair features a regular sustainable section helping salon owners understand and adapt to a more sustainable business lifestyle.
COLOUR MEMOPORTFOLIO
The destination section for colourists. They can learn all about important new products, glean inspiration from the colour columnists and get the technical breakdown on current trends.
NEWS
From the cutting edge of the industry, Pro Hair has its finger on the pulse of exactly what’s going on, who’s doing what and where they’re doing it.
BUSINESS
Business advice from key industry players. Composing regular and one-off articles, this section is poised to deliver invaluable advice to boost business and secure sure-fire salon success.
PEOPLE
In an industry that’s driven by the passion of its people, Pro Hair is proud to be an unrivalled platform for some of the top names in the world of hairdressing.
Fashion is the go-to section for hairdressers who want to be inspired, comprising catwalk reports, current trends and photographic collections.
Delivering the
products to market, the Products section features everything from care and style to electricals and salon furniture These pages present the latest innovations in the hairdressing industry.
THESE DEDICATED SECTIONS WITHIN THE MAGAZINE OFFER ADVERTISERS THE OPPORTUNITY TO SPECIFICALLY TARGET THE KEY AREAS OF INTEREST THAT ARE MOST RELEVANT TO THEIR PRODUCTS AND TO BENEFIT FROM THE HUGE INTEREST AND RESPONSE THAT THESE SECTIONS GENERATE.
Jackson ready ahead the Couture Week, and the worked on two contrasting styles, sleek and chic and amazing hair. 71 album artwork for the upcoming shapes be created, encouraging the hair’s more organic styles. We’ve been growing Tom’s freely or curly shapes, perhaps with some subtle cutting and reducing weight the hair can products that will tame the hair but let the @lukebensonhair early childhood and experiences help shape our lives so @lukebensonhair Booked..!
business knowledge. From quick and easy ways boost your profits, to totally rethinking your business, he’ll be sharing some of the most valuable PHIL-ing This issue… 5 ways to IN T THE B BLANKS et’s be honest, it’s getting harder to make retails sales the salon. The rise climate –means that sales are shorter supply. However, selling products your you’re marketing and promoting effectively, strong retail offering can add up stream, it’s important sell smart. Here’s how… choosing product line you truly believe in. Do you value for money? Also, does align with your brand and vision? niche more mass market. The more you and your team swear by be far more likely buy 1 4 5 £ 3 2
09 ALLEN ANNOUNCED AS BACK WITH A BANG! WINS INTERNATIONAL ARTISTIC TEAM OF THE YEAR HEADLINES ONGRATULATIONS TO THE CLASS OF 2023! COS SAKKAS NAMED INTERNATIONAL HAIRDRESSER OF THE YEAR 2023 AN EASI ECISION people experiencing hair MAKING THE MOVE FOR THE CRAFT
PRODUCTS
53 DROPPED To create the perfect pastel result you need to properly re-lighten the hair ideally to level 9 or 10. Always pre-tone when needed. It’s so worth it and will truly elevate your results. By not pre-toning, you’ll find that soft lilacs can end up neutralising your base and almost disappearing. Your Invisible Best Friend Introducing the Brown Covering Dry hampoo removing excess oils and impurities from the hair, the shampoo adds visible brown shade to the roots, resulting in matte, fresh, finished look etween colour appointments. www.rdr.link/HAH001 Trend Spotting with Alex Thaddeus: Dopamine Hair Colour (above) is set to be the hottest hair trend in Dopamine is the hormone that allows us to feel satisfaction and leasure, so this trend is all about tapping into not only what makes you look good, but what makes you feel good too. Think bright, bold colours applied all-over, combined with eye-catching panels and vibrant pops. Right now, pinks, corals and lilacs are certainly having their moment in he salon; already this year, we have seen an enormous increase in antone’s Viva Magenta, an incredibly saturated, dopamine colour! P ERFECT Pulp Riot Artist Heather Shaw offers her top tips or creating picture-perfect pastels: colour TICKLED P INK Promise your clients an always-fresh salon colour with the Color Fresh Masks Offering winning minutes, this vibrant shade of pink is perfect for a visible olour transformation that will fade beautifully and www.rdr.link/HAH002 Alex Thaddeus 13:33 Page 10
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MAGAZINE ADVERTISEMENT RATES
CREATIVE SOLUTIONS
COVER POSITIONS
OUTSIDE BACK COVER £2,255
INSIDE FRONT COVER £2,150
INSIDE BACK COVER £2,050
LOOSE INSERTS P.O.A BOUND INSERTS P.O.A
COVER & DIGITAL PACKAGES
OPTION A - £5,000
FRONT COVER, INSIDE FRONT DPS
OPTION B - £7,000
FRONT COVER, INSIDE FRONT DPS, ADVERTORIAL DPS
OPTION C - £8,500
FRONT COVER & INSIDE FRONT DPS
STAND-ALONE DIGITAL SUPPLEMENT (SENT OUT TWICE IN THE MONTH)
INCLUSION WITH CLICK THROUGH ON WEEKLY NEWSLETTER
4 X SOCIAL MEDIA POSTS THROUGHOUT THE MONTH
ADDED EDITORIAL WITH EACH PACKAGE: BTS PAGE/DPS
RUNNING INTO THE COLLECTION 3-6 PAGES, DEPENDING ON SPEND
ADVERTORIALS
DOUBLE PAGE SPREAD £3,600
WHOLE PAGE £2,200 ASSOCIATE RAY SUITTERS - RSUITTERS@HAMERVILLE.CO.UK MOB 07793306535
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SIZE PRICES TYPE AREA TRIM BLEED DPS £3,410 390 mm wide x 255 mm tal 420 mm wide x 289 mm tall 426 mm wide x 295 mm tall PAGE £1,995 180 mm wide x 255 mm tall 210 mm wide x 289 mm tall 216 mm wide x 295 mm tall 1/2 H DPS £1,435 390 mm wide x 124 mm tall 420 mm wide x 140 mm tall 426 mm wide x 146 mm tall 1/2 Horizontal£1,435 180 mm wide x 124 mm tall 210 mm wide x 140 mm tall 216 mm wide x 146 mm tall 1/2 Vertical £1,435 88 mm wide x 255 mm tall 103 mm wide x 289 mm tall 109 mm wide x 295 mm tall 1/4 Portrait £890 88 mm wide x 124 mm tall 1/4 Vertical £890 45 mm wide x 255 mm tall 50 mm wide x 289 mm tall 56 mm wide x 295 mm tall 1/4 Horizontal£890 180 mm wide x 60 mm tall 210 mm wide x 73 mm tall 216 mm wide x 76 mm tall
PARTNERS IN CRAFT
EMAIL
Pro Hair Newsletter
The regular Pro Hair email newsletter is sent out weekly to 18,500 active professionals. It is designed to keep them updated on all the latest and most relevant content to hit the site. There are four prominent banner positions available to advertisers on each newsletter:
Delivered to - 18,500
Rate - £500 per banner
Spec - 600 x 120px
Acceptable formats: Jpeg, gif, animated gif. We cannot support third party click tags. For animated gif, please ensure relevant info is contained in first frame of the animation.
Sponsored Solus Newsletter
There is also a weeklyopportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke email. Content is exclusively from the one company and can be provided as complete HTML code or made up by us to the template specification below:
Delivered to - 18,500
Template Specification:
Up to 10 word heading
Up to 50 word intro
Up to 400 word main text
Lead Image 1 –480 x 315px
Images 2 and 3 - 225 x 225px
Image 4 – 480 x 225px
Company logo and contact details / URL Links
Rate - £1,500
HTML Specification:
Recommended email width is 600 pixels. Please ensure you host all graphics and that the HTML is mobile responsive and fully tested prior to sending to us as we cannot amend your coding.
l Please supply a URL with your copy to link to the advert
l Copy to be supplied 10 working days prior to send out date
l Supply to jo@hamerville.co.uk
Contact: Ray Suitters, Associate rsuitters@hamerville.co.uk 07793 306535 Claire Swendell, Production claire@hamerville.co.uk 01923 237799
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SOCIAL MEDIA
Pro Hair delivers an extensive digital outreach across key social media platforms.
Twitter
Followers: 75,913
Facebook
Followers: 31,234
Instagram
Followers: 43,851
Accounts reached per week: 22,701
Impressions per week: 41,012
Sponsored posts are available at £250 each.
They can also form an integral part of a wider multi-platform package that offers an unrivalled reach to a targeted professional audience.
media information 2023
Contact: Ray Suitters, Associate rsuitters@hamerville.co.uk 07793 306535
Designed specifically for those actively working in the industr y, visitors not only get the chance the talk directly to key manufacturers but also to enjoy an extensive free programme of hair shows from some of the UK’s leading hairdressing stars and learn how to recreate what they’ve seen back in the salon
With iconic hairdressers, spectacular shows and innovative products, Pro Hair Live is THE industr y event for all salon owners, managers, stylists and colourists It all takes places at the amazing venue of Manchester Central
To ensure a ver y defined focus to the show, the products and ser vices that are showcased have to have a direct relevance to the work of professional hairdressers It creates a ver y precise and engaging environment for manufacturers to meet end users
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B R I N G I N G T O L I F E T H E I D E A S A N D I N S P I R A T I O N S O F T H E M A G A Z I N E I N A N I N T E R A C T I V E S H O W C A S E , P R O H A I R L I V E I S A N U N M I S S A B L E E V E N T F O R H A I R D R E S S I N G P R O F E S S I O N A L S A N D L E A D I N G S U P P L I E R S A L I K E M A N C H E S T E R 2 8 T H - 2 9 T H A P R I L 2 0 2 4
F E AT U R I N G
