Professional Hairdresser November/December 2025

Page 1


The matriarch of styling is about to change everything... again

SHE’S BACK!

REGULARS

9First Word

10Headlines

11Out Out

Milan with JOICO

13Out Out

Paris with BaBylissPRO

15Out Out

London with Wella Professionals

30Business Memo

58Just the Two of Us

Tracey Ann Smith & Poppy Goodwin

60You Saw Them Here First!

Jacob Scully

63BOOKED

Luke Benson’s diary

65The Design Edit.

KB The Hair Studio

66What’s..?

David Cassidy

BUSINESS

32Together We Will Louis Byrne

34There’s Nothing Dumb About Blondes

Tim Scott-Wright

35Beyond the Chair

Lorenzo Colangelo

36Salon Strong in Tough Times

Debbie Digby

39Get a Head In Max Amen

SPECIAL

16Pro Hair Awards 2025 Review

48Christmas Retail

COLLECTIONS

42Medusa

FREELANCE FORUM

47Business Behaviours Benjamin Shipman PRODUCTS

55The Launchpad The Latest Products

EVERY 1’S A WINNER...

The Pro Hair Awards 2025 set the hairdressing calendar alight as we celebrated with all our finalists and winners at what was an incredible event at STEREO in London.

Winning a Pro Hair Award is a powerful recognition of excellence, creativity and dedication in the professional hairdressing industry. For every single one of our finalists and winners this year, it is a validation of all their hard work, expertise and passion.

Each winner represents the very best of what this wonderful industry has to offer, and from the rising stars to the established names and salons, the Pro Hair Awards 2025 celebrated and acknowledged hairdressers that are shaping the future of hair!

Turn to page 16 for a raving review of the night and to meet our winners –all of whom you will be seeing across the Pro Hair platforms over the coming months as they embark on their ‘Winner’s Journey’.

Again, I would like to thank all our sponsors below for supporting the Pro Hair Awards 2025:

As we close the year with this issue, we wish you a very happy and profitable festive season from us all on the Pro Hair Team!

Editorial Director

Nicola Shannon

nshannon@hamerville.co.uk

Deputy Editor/Digital Editor

Tabitha Shannon

tshannon@hamerville.co.uk

Digital Manager

Rebecca Mcgeoch

rmcgeoch@hamerville.co.uk

Designer

Donna Booth

Group Production Manager

Carol Padgett

Production Assistant

Claire Swendell

Commercial Manager

Laura Jowsey

ljowsey@hamerville.co.uk

Professional Hairdresser, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF.

Editorial & Sales Enquiries Phone: 01923 237799

Hairdresser accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibility can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.

HEADLINES

Shaping Futures With Schwarzkopf

Schwarzkopf Professional’s long-standing, global charity initiative, Shaping Futures, continues to help disadvantaged young people around the world through equipping them with professional hairdressing skills. Most recently, the programme returned to the Philippines, where 25 students completed the six-week training. Guided by dedicated volunteer hairdressers, participants learned cutting, styling, theory and team building. Since its inception, Shaping Futures demonstrates the transformative power of the hairdressing industry when knowledge, passion and purpose come together.

Happy 65th Anniversary to Alan Hemmings!

Having started his hairdressing career in 1960 at the age of 15, Alan Hemmings (of Alan D Hairdressing Education) now celebrates 65 years in the industry. Simply put, Alan says “Our aim as hairdressers and barbers is to please our clients, and that is something that has never changed in all my 65 years!”

Gold Class Extends to Palette & Bristle

Gold Class Hair, the luxury extensions brand founded by Inanch London’s renowned extensionist, Inanch Emir, has announced its latest partnership with the Palette & Bristle salon in Hove, owned by this year’s Professional Extensionist of the Year at the Pro Hair Awards, David Cassidy. The collaboration represents a natural step forward, bringing together two leading forces in the extensions industry – and the two consecutive winners of the Professional Extensionist of the Year title!

Amelia Wilmott Takes Centre Stage

Following an inspiring evening of creativity, talent and industry insight, rising star Amelia Wilmott has been crowned winner of the Quif Centre Stage 2025 competition. Held at the Fallowfield Social Club in Manchester, the event brought together five exceptional finalists and their models, alongside ten additional hair show models presented by Quif Ambassadors, Brooke Evans and Georgia Bell. Amelia says, “Winning Quif Centre Stage has been such a surreal and proud moment for me. It’s given me more drive to keep pushing myself further, to never stand still and to always embrace the challenge of creating something new.”

Double the Excellence for Easydry

Easydry – the pioneer of the 100% compostable salon towel – has been recognised with two national award wins in one week, highlighting its leadership in sustainability and business performance across the salon industry and beyond. The brand was named with the ‘Sustainable Energy Achievement in Water Usage’ at the Business Energy Achievement Awards 2025 and ‘Sustainable Trade Exporter of the Year’ at the Irish Exporters Association’s Export Industry Awards 2025. Congratulations!

It’s a Family Affair!

PRO HAIR DEPUTY EDITOR, TABITHA SHANNON, JETTED OFF TO MILAN TO CELEBRATE 50 YEARS OF JOICO’S FABULOUS GLOBAL FAMILY AT THE ‘FUTURE FIFTY FEST’…

As you walked the red carpet through the star-shaped entrance to the JOICO Future Fifty Fest, you could feel the unparalleled excitement and anticipation for what was in store… and what an event it was! With over 1,000 hairdressers from around the world in attendance, the night was a true celebration of creativity, confidence and pure JOICO magic.

The show opened with an electric dance routine, followed by our hosts for the evening – JOICO Head of Education, Danielle Swartebroeckx, and JOICO Educator, Leen Valvekens – taking to the stage to welcome countries from all over the world. The pair took us on a futuristic journey, from the early days of exciting product development in Los Angeles through five decades of healthy hair, product innovation, creativity and JOI.

Education is very much at the heart of the brand, so next, JOICO Senior Creative Artists, Dan Spiller, David Murray and Gill Berry, took to the stage to showcase looks from the latest Confident Classics collection. We learnt exactly how this education course teaches the disciplines of classic haircuts, reiterating that once you’ve mastered the classics – you can do anything!

They say blondes have more fun, and JOICO Creative Colour Artist and Blonde Life Ambassador, Bona JÖrg, was next up to demonstrate how to create beautiful blondes using a quick and easy technique –the faceframe airtouch. Bona also took us back to the mid 80s and 90s with a contemporary twist, bringing Madonna’s Blonde Ambition and Farrah Fawcett’s Charlie’s Angels look bang up to date!

JOICO Senior Global Artistic Director, Richard Mannah, was next

to take the stage. Richard’s inspiration was the 1995-2005 supermodels that shaped the way we wore our clothes and styled our hair. With a nod to the chameleon supermodel, Linda Evangelista, and to the sound of George Michael’s Freedom, Richard’s supermodels looked fashion forward with cute pixie cuts, slicked-back crops and cascading curls.

Following on, Alberto Di Domenico, JOICO Creative Artist and JOICO Italy Creative Director, introduced the JOICO Italian Artistic team. Influenced by Y2K trends of bigger and bolder hair, the team showcased a fresh take on the style with a modernised application of colour and styling techniques. Alberto was then joined on stage by JOICO Senior Creative Artist, Sevda Durukan, who presented two fashion-forward, client-friendly and trend-led looks to showcase present-day hair.

The energy continued to build as the Marc Antoni Artistic Team –consisting of Bruno Giamattei, Dan Spiller, Marcus Giamattei, Paolo Giamattei and Tom Ross – unveiled a powerful video that encapsulated how a future world might look. The hair the team created fused textures, colours, precision cutting and avant garde styling, each using the products of today to create the looks of the future. The show was a very fitting end to JOICO’s journey through the decades of hair, product innovation and education.

Finally, the crowd erupted as all of the models, artists and backstage assistants took to the stage for a last applause.

Congratulations to the entire JOICO family that made the Future Fifty Fest such a successful celebration!

out out...

Très Chic!

THE BABYLISSPRO CREATIVE TEAM RECENTLY MADE THEIR DEBUT SHOW AT THE ICONIC HAIR CONGRESS IN PARIS, AND PRO HAIR’S DEPUTY EDITOR, TABITHA SHANNON, WAS THERE TO EXPERIENCE THE ARTISTRY FIRST-HAND…

As part of the Community Hair Show hosted in the Folies Bergère, the team used the stage to tell the story of BaBylissPRO’s journey – from its beginnings in 1960 with the invention of the first electric curling tong, to its latest breakthrough, the BaBylissPRO Drying Wand. Featuring Alvaro Sanchez (Spain), Christophe Pujol (France), Ilona Kulesza (Poland), Ky Wilson (UK), Pascal Lombardo (France) and Syd Hayes (UK), the BaBylissPRO Creative Team represents a dynamic collective of artists from across Europe, each selected to embody the brand’s core values of innovation, creativity,

CHAPTER 1: HERITAGE

In the heart of Paris, the birthplace of BaBylissPRO, the Heritage chapter paid tribute to the brand’s roots in the 1960s, when professional hairstylists René Lelièvre and Roger Lemoine transformed the industry with the invention of the world’s first electric curling tong. Ilona Kulesza honoured this legacy with a look inspired by the glamour of the 1960s. Using the BaBylissPRO 25mm Curling Tong, she reimagined the voluminous curls and sculpted waves made famous by icons like Brigitte Bardot. Meanwhile, Ky Wilson channelled the rebellious spirit of the punk movement. Using the  Drying Wand and afro mohawk that celebrated natural texture and self-expression.

CHAPTER 2: EVOLUTION

Since the 1960s, BaBylissPRO has continued to evolve alongside the industry, shaping trends and empowering professionals.

With this in mind, Alvaro Sanchez brought a modern edge to timeless glamour with a look that merged contrasting textures and finishes. He used the BaBylissPRO Stilista to sculpt precise volume and shape. Next, Christophe Pujol brought his signature artistry to the stage with a graphic look, inspired by his work in cinematic special effects. He also used the BaBylissPRO Stilista this time to sculpt soft, deliberate waves over a bold base shape to create a sleek, androgynous finish.

CHAPTER 3: INNOVATION

The final chapter brought audiences into the present, where artistry meets cutting-edge innovation.

Pascal Lombardo showcased a modern interpretation of the iconic bob, combining precision with creativity. Working with the BaBylissPRO Drying Wand and FXONE Grooming Range, he crafted a strong, graphic outline, contrasted by soft, layered movement.

Finally, Syd Hayes looked to the future of curls, creating his signature ‘BaBylissPRO Bounce’ – a look that is bold, voluminous and full of life. He used the BaBylissPRO Drying Wand with the diffuser attachment andthe 25mm Curling Tong.

The debut of the BaBylissPRO Creative Team at the Community Hair Show in Paris marks a pivotal moment for the brand. It highlights a celebration of its heritage, a showcase of its evolution and a bold vision for the future of professional hairdressing.

Ilona Kulesza
Ky Wilson
Alvaro Sanchez
Christophe Pujol
Pascal Lombardo
Syd Hayes

out out...

EDITORIAL DIRECTOR, NICOLA SHANNON, SPENT...

A Night at the Museum

THE WELLA PROFESSIONALS TRENDVISION AWARD 2025 FINAL WAS A MASTERCLASS IN CREATIVITY, CONNECTION AND CELEBRATION.

Illuminated in ‘Wella Red’, London’s legendary Natural History Museum was transformed into a world of outstanding creativity and celebration as Wella Professionals hosted the UK & Ireland TrendVision Award 2025 Final.

With over 500 guests filling the iconic Hintze Hall, the atmosphere was high octane as the great and the good from the industry gathered together to honour the very best in hair artistry. From the grandeur of the venue to the glamour of the guests, every detail reflected the prestige of Wella’s most anticipated event of the year.

As night fell, the museum metamorphosed from dinosaurs to hairdressing delight as the celebration commenced, hosted by hairdressing icons Patrick Cameron and Fergal Doyle. A drinks reception and an opportunity for guests to mingle and enjoy the super special surroundings was followed by a sit-down gala dinner and three spectacular shows with 25 breathtaking models redefining what’s next in hair.

• Shape Your World: A dynamic collaboration between Sebastian Professional and Koleston Perfect, led by Simon Tuckwell, Pedro Pimpao, Guy Kleinhaus, Dom Capel and Nikki Clifford.

• Make It You: A powerful exploration of hair as identity and personal expression, brought to life by James Earnshaw, Michelle Thompson and Calum Tierney.

• Surreal Colour: A breathtaking fusion of artistry and innovation by STIL, HOB Academy and Sassoon Academy that set the tone for the future of colour.

In true Wella family fashion, the night didn’t end with the awards! Guests mingled at an unforgettable after party, in a joyful, high-energy celebration where the industry came together to let loose, connect and toast another spectacular chapter in Wella Professionals history.

“This evening is about more than awards; it’s about recognising the brilliance of our winners, celebrating the craft at the heart of our industry and honouring both the icons and the rising stars who inspire us all. As the No.1 Salon Colour Brand in the UK*, we are here because of your trust, passion and partnership. Tonight is a true celebration of talent and togetherness.”

Max Amen, Wella Company Managing Director UK & Ireland

The 2025 winners are:

Transformation Award

Ireland Winner: Georgia Haverty, Peter Mark & Style Club Hairdressing

Transformation Award UK Winner: Amelia Krasinski, KH Hair Arnold

Editorial Award Ireland Winner: Louise Jordan, Bellissimo Hair & Beauty Galway

Editorial Award UK Winner: Alberto Di Guida

Xposure Creative Colour Award UK & Ireland Winner: Melissa Coupe, Nottingham Training Group

Digital Award UK & Ireland Winner: Jamie Richards, Richards Hair

*According

AWARDS

GLITZ & GLORY

Shimmer, shine and celebration at the Pro Hair Awards2025

Red carpet glamour and a hum of anticipation opened the Pro Hair Awards 2025, held in the vibrant heart of London at STEREO in Covent Garden.

The great and the good of the hair world gathered to celebrate hair professionals from across the industry who really are top of their game.

From bongos and burgers to disco dancers and a top DJ, the Pro Hair Awards2025 After Party once again proved itself a party like no other!

Photography: Andrew Hill Videography: D&A Films

AWARDS

Professional Bridal Stylist of the Year 2025

Kim Annesley

Winning Professional Bridal Stylist of the Year 2025 is a special honour and a significant milestone in my career. As someone who is self-employed and has built my business from the ground up, it is such an achievement to have my work recognised at this level. This kind of recognition makes all the long hours of responding to bridal enquiries, managing bookings and staying creatively focused throughout the busy wedding season feel incredibly worthwhile. Bridal styling is undoubtedly a growing specialist area within the hair industry, and to be acknowledged in this space is something I’m genuinely proud of.

Receiving an award from Pro Hair magazine –a respected name with over 19 years of supporting professional hairdressers –is especially meaningful. As the awards are known for celebrating both creativity and professionalism across the industry, it adds real value to the achievement. Being part of this year’s awards has also been incredibly motivating and it’s allowed me to connect with many other talented stylists across the community. Above all, this award is a reminder of the importance of proudly representing bridal hairstyling within the wider industry, staying connected with others who are just as passionate and continuing to push myself to be the very best I can be for each client that I work with. Thank you!

Professional Textured Hair Stylist of the Year 2025

I am truly delighted and deeply humbled to have been named Professional Textured Hair Stylist of the Year 2025. Hearing my name called was an unforgettable moment –it was a genuine surprise that left me both delighted and grateful. To stand alongside such talented nominees, all of whom I admire and respect, makes this recognition even more meaningful to me. I honestly believe every finalist was worthy of the award, which is why I feel so incredibly honoured and humbled to receive it.

Dom Capel

Professional Extensionist of the Year 2025

David Cassidy

I had such a fabulous time at the Pro Hair Awards this year! It was such an amazing group of talented people coming together, and there was such a good energy in the room. I know it’s cliché to say, but I really wasn’t expecting to win –so total shock was how I felt! It was great to feel the support of the room as I collected the award – and stumbled off stage weighed down with the heaving goodie bags! Courtesy of Beauty Works (and so many other amazing professional brands), winning Professional Extensionist of the Year 2025 was the best 40th birthday present I could have asked for. It means so much and it’s really going to have such a positive impact for the salon. Thank you so much again for everything, I’m already looking forward to next year!

Professional Men’s Hair Stylist of the Year 2025

When my name was announced as Professional Men’s Hair Stylist of the Year 2025, it was a truly surreal moment! I’ll admit, I was so nervous beforehand! When I was filming the announcement as they read it out, it took me a second to realise it was actually my name being called, and when it sank in, the feeling was incredible! After so many years of hard work, dedication and passion for my craft, to be recognised in this way is both humbling and deeply rewarding.

Professional

AWARDS

of the Year 2025

Taylor Borthwick

Pro Hair Awards night! –what an unforgettable evening from start to finish! This was my very first time entering a competition like this, and being selected as a finalist already felt like such a surreal career moment. To stand alongside so many incredible young hairdressers was an honour in itself, but to then go on and win Professional Young Talent of the Year 2025 truly means the world to me. Never in a million years did I think I’d be reaching milestones like this so early in my career –it just shows how far I’ve come in such a short time, and I feel so grateful for the opportunities I’ve been given. Here’s to continuing the journey, pushing boundaries and creating even more magic!

Professional Hair Influencer of the Year 2025

SPONSORED BY

Simon Tuckwell

I’ll be honest, I was in total shock when I heard my name! To be recognised for doing what I love and being named Professional Hair Influencer of the Year 2025 means so much! When my name was called, it completely floored me. I’ve put my heart into championing individuality for so many years, but I never really expected to win! The calibre of finalists was incredible, and I was just happy to be amongst them. For me, it really showed that the alternative side of hairdressing definitely deserves a place at the table, and I cannot thank the judges enough for choosing me!

Professional Freelance Hairdresser of the Year 2025

Professional Home Salon of the Year 2025

SPONSORED BY

SPONSORED BY

Brooke Evans

When my name was announced, I was standing at the back with my old FAME Team members, Gary and Michael, along with my former work friend, Teri, and the girls, soaking up the atmosphere with a glass of bubbly in hand! This year’s categories were filled with some incredible talent, and the freelance category was especially strong! I found myself calling out all the names of those I thought would win –until suddenly, my name was announced! I was completely shocked, and it didn’t truly sink in until everyone around me started screaming. Overwhelmed, I made my way down to collect the award.

This feels like so much more than just holding a trophy; it’s recognition for the freelance sector, which often doesn’t get the credibility it deserves. It’s recognition for working mums whose passion keeps them in this industry. And it’s recognition for navigating what has been the most turbulent year in business, making tough decisions that, thankfully, paid off. Honestly, thank you to everyone who made this possible. It means the world.

For a long time, I’ve been on a mission to smash the stigma attached to home salons, and to really promote what a lucrative business model it is. The home salon is a professional environment, yet it offers flexibility and freedom for the stylist to work around their lifestyle, with low overheads and the opportunity to create a work-life balance. Seeing home salons having their own award category fills my heart with joy, but winning the category has fulfilled my mission!!! I was incredibly overwhelmed and proud when I heard I’d won –all the

Professional Co-Working Space of the Year 2025

SPONSORED BY

Williams & Hirst

When our name was called, we felt this huge rush of pride; not just for the two of us, but for every independent who’s believed in the idea that you can work independent, not alone. Winning Professional Co-Working Space of the Year 2025 was a proper ‘pinch-me’ moment that validates the long nights, the graft and the community we’ve built in Soho. It proves that a co-working model can be premium, professional and people-first, and more than anything, it celebrates the independents who make Williams & Hirst what it is. This award fuels us to keep raising the bar for the co-work salon, the culture and the standards our industry deserves.

Jack & Ross Williams-Hirst

Stā Studios

Professional Sustainable Salon of the Year 2025

SPONSORED BY

Winning Professional Sustainable Salon of the Year 2025 honestly felt surreal. Stā Studios was built around the idea that luxury and sustainability can exist side by side, so to have that recognised by the industry means everything for me. The night itself was INCREDIBLE, full of energy, celebration and so many people pushing the industry forward in their own way. For me, this award isn’t just about what we’ve achieved so far, it’s a reminder to keep raising the bar. Sustainability isn’t a box to tick; it’s a mindset, and I couldn’t be prouder of the Stā Studios team and our members who live and breathe that every day.

Samantha Cusick

Professional Salon Group of the Year 2025

SPONSORED BY

Medusa

We are absolutely buzzing to be named Professional Salon Group of the Year 2025! This award means the world to us – it’s recognition of the energy, passion and creativity that runs through every Medusa salon. Our team are the heartbeat of this brand, and to see that celebrated on this stage is just incredible.

Professional Independent Salon of the Year 2025

The Gallery

When The Gallery was called out as winner of Professional Independent Salon of the Year 2025, my first feeling was one of relief. I know that sounds strange, but my team have worked tirelessly to be at the standard we are. The screams of joy –that you could have heard from Italy! –on the announcement of our award spoke volumes about the passion and drive they have to be at the top of their game. They deserve the best for always striving to be the best. And in such challenging times, it means even more.

Professional Colourist of the Year 2025

Tracey Ann Smith AWARDS

I was literally over the moon when my name was called, especially after winning last year –I really didn’t think I could do it twice! It was the best feeling and such an honor for me and my customers who trust me every day.

Professional Salon Stylist of the Year 2025

SPONSORED BY

Jonathan Turner, Hooker & Young

When my name was called as the winner of Professional Salon Stylist of the Year 2025, I was completely overwhelmed. It was such a surreal moment to be recognised amongst so many talented stylists. I felt a huge sense of pride, not just for myself, but for Gary and Michael and my Hooker & Young family who inspire and support me every single day. Winning this award is amazing and motivates me even more to keep pushing boundaries and creating work I’m truly passionate about.

The Pride of Pro Hair 2025

Craig Henderson

When my name was called out, I felt completely overwhelmed and humbled. To be recognised with the first ever Pride of Pro Hair Award means so much –not only to me personally, but also to the families and communities I work with every day. It shows that the industry is truly embracing inclusivity and recognising the importance of making hair services accessible for everyone. I’m incredibly proud to be part of that journey.

Professional Hairdresser of the Year 2025

Josh Goldsworthy

When my name was called out, I was genuinely shocked –I never expected to hear it. To simply be a finalist alongside such incredible names in our industry already felt like an achievement. For a long time, I’ve experienced moments of imposter syndrome, so this award now feels like a true sense of belonging among those names I’ve admired for years. I’ll carry this title with me forever and be immensely proud of it. Pro Hair gave me one of my very first industry awards, so to now receive Professional Hairdresser of the Year 2025 feels like such a full circle moment, and one I’ll treasure always.

WORK SMARTER, EARN FASTER

WITH THE NEW SHADES FROM WELLA PROFESSIONALS COLOR XPRESS

Wella Professionals knows that around one in four clients are considering stopping colouring right now because it takes too long** and that 70% of women do root touch-ups at home.

COLOR XPRESS from Wella Professionals is your silver bullet to satisfy your time-sensitive clients, being your perfect permanent solution to 100% grey root coverage in just 10 minutes.

With its quick 10-minute development time, COLOR XPRESS empowers you to offer an express grey root touch-up service, enabling you to increase service frequency, attract new clients and offer an additional service that keeps them coming back.

Whether it’s a last-minute touch-up, a special occasion or simply squeezing their appointment into a packed schedule, COLOR XPRESS ensures your clients can enjoy salon-quality grey coverage with unparalleled efficiency.

BOOST YOUR PROFITS

Maximise your time and multiply your earnings by driving frequency and doing more services thanks to:

COLOR XPRESS

✓ New permanent colour formula.

✓ Stops processing after 10 minutes.

✓ 14 shades including 5 NEW shades for express grey root touch-up.

✓ Easy application, mixed 1:1 with Welloxon 6%. 1 :1

HOW CONTROLX TECHNOLOGY HELPS PREVENT COLOUR FROM GOING TOO DARK

INSIDE THE HAIR

Ammonium Carbonate acts like a supercharged magnet.

NEW SHADE PALETTE

COLOUR IS FORMED

Pulling dyes together quickly so colour molecules are formed in only 10 minutes.

PROCESS COMPLETE

Preventing colour from going too dark.

BE YOUR BEST with Carolyn Chapman BUSINESS

The Most Common Insurance Claims and How to Avoid Them

Dean Laming, Managing Director at Salon Gold, breaks down the most common insurance claims for both salons and freelancers*…

Salons:

1) Public Liability Injury / Treatment Risk (18% of total)

2) Escape of Water (17% of total)

3) Malicious Damage / Glass (16% of total)

4) Theft (14% of total)

5) Accidental Damage (7% of total)

Freelancers:

1) Personal Accident (37% of total)

2) Public Liability Injury / Treatment Risk (30% of total)

3) Theft (10% of total)

4) Accidental Damage (6% of total)

5) Public Liability Third Party Property Damage (5% of total)

As you can see, when it comes to salons, the number one reason for claiming on insurance is Public Liability Injury/Treatment Risk — think allergic reactions, burns or accidental slips. If you’re a freelancer, however, the biggest risk is often to yourself, with Personal Accident being the most common claim.

Of course, accidents can happen, even to the most experienced stylists. Even something as innocuous as cleaning is often a source of accidental damage, with the potential for drops and spills on expensive equipment. Freelancers going into people’s homes are especially at risk of damaging items, because they cannot predict a client’s home set-up. Insurance is there to give you peace of mind, but it doesn’t hurt to stay one step ahead. A little prevention goes a long way in protecting your business, your clients

and your sanity! These are my top tips to safeguard against the more preventable incidents:

• Training and Education: This will ensure your team follow best practice when delivering treatments and handling chemicals or hot tools.

• Appliance Maintenance: Regularly check your equipment to ensure they’re well-maintained and safe for users.

• Increased Security: Things like using shutters, alarms, CCTV and keeping things locked away out of sight can be excellent preventative measures to tackle theft.

• Records Records Records: Always keep detailed records of client appointments, allergy alert tests and treatment notes – this will help insurers to defend claims made against you where possible.

is continuing to shadow

Carolyn Chapman through her exclusive ‘Be Your Best’ mentorship programme.

As an international educator and awardwinning colour expert with over 40 years in the industry, as well as the Senior Colour Director and Education Coordinator at STIL Salon

charge, in order to support the future generation of hairdressers.

Over the next six months, Carolyn will be training: Hannah and Olivia from Outshine Hairdressing in Brighton, and Issy, Macy, Abbi, Kiara and Millie from Rubies & Co. in Huddersfield.

The two salons have already undertaken their first session – Confidence – with Carolyn, and what a success it was! The session took the students on a deep dive into the importance of confidence, particularly when it comes to the perfect consultation. They were taught exactly how to create a strategic consultation style through extracting the right information with key questions.

Each student’s individual weaknesses were also built upon, with Carolyn targeting their confidence levels through their work on cutting, colouring and blow-drying techniques.

THE ‘F*** IT’ BUTTON

TOGETHER WE WILL

LOUIS BYRNE IS AN INTERNATIONAL HAIRDRESSER, SESSION ARTIST AND MINDFUL COACH. HIS RESET AND WELLBEING PLAN, ‘I CAN, I AM AND I WILL’, ENCOURAGES PEOPLE TOWARDS GROWTH, POSITIVITY AND MINDFUL LIVING. THROUGHOUT THIS SERIES, LOUIS EXPLORES WHY INNER WELLNESS IS THE INNER FOUNDATION OF HAIRDRESSING EXCELLENCE. THIS MONTH, HE EXPLAINS HOW TO AVOID BREAKING POINT…

We’ve all been there – the breaking point where it’s as if you have no choice but to hit the ‘f*** it’ button. But what if, instead of spiralling, you had the tools to reset, reflect and rise?

We all have one: The ‘f*** it’ button. That point where enough is enough, and you hit it. For some, it’s a quiet giving up, and for others, it’s loud, chaotic and destructive. But either way, it causes harm – to ourselves, to our relationships and to our futures.

I’ve hit that button many times. Why? Because I didn’t have the knowledge, the tools or the experience to deal with how I was feeling. My toolbox was empty. It was empty because I’d given my energy to everyone and everything… except to myself.

When I moved to London, it was off the back of a big trauma. My younger brother had died, and I was living a lie –not knowing who my authentic self even was. On my first day at my new job in London, I went to some staff drinks… by the end of the night, I was in a ‘K-hole’ in the pub toilets. I’d never even touched that stuff before, and it was my first day on the job. That memory is visceral; it’ll be burned into my mind forever.

From there, I carried on running away from my problems with alcohol, sex and drugs. You tell yourself you’re fine and you keep pressing that button, but the truth is this: Your get-out-of-jail-free card will always run out eventually. Your energy runs out. Your clarity runs out. Your focus runs out.

The one thing I’m eternally grateful for – the thing that held me when I couldn’t hold myself – is my craft. Hairdressing. It’s my connection to people; it’s the discipline of creating. It carried me through the good and the bad, the people who just take and the people who give.

That’s why I’ve created my ‘Reset to Rise’ programme and the ‘I Can, I Am and I Will’ philosophy. They’re mental fitness tools for when life throws you under. They’re about rebuilding your toolbox, so you don’t keep slamming the ‘f*** it’ button. It’s all about giving stylists, creatives and everyday people simple, effective ways to pause, reflect and reset.

Together, we will stop hitting the ‘f*** it’ button. Together, we will build resilience. Together, we will rise…

Sign up to ‘Reset to Rise’ today – your £1 mental fitness toolbox. Visit www.iciaiw.com and join the movement.

3 Ways to Avoid Hitting the ‘F*** It’ Button:

• Pause and Breathe: In the moment, stop. Take three deep breaths. It sounds simple, but it interrupts the cycle and gives you space to think before reacting.

• Journal Your Truth: Write down what you’re feeling, unfiltered. Journaling is a proven way to process emotions and spot patterns before they spiral.

THE PRICE OF BEING FAIR

THERE’S

NOTHING DUMB ABOUT

TIM SCOTT-WRIGHT, FOUNDER OF THE HAIR SURGERY, IS HERE TO SHARE HOW RECOGNISING AND COMMITTING TO A NICHE HAS LAID THE FOUNDATION FOR A PROFITABLE, FOCUSED AND RESILIENT BUSINESS. FROM BRANDING AND RECRUITMENT TO CLIENT LOYALTY AND CREATIVE DIRECTION, EVERYTHING AT THE HAIR SURGERY FLOWS FROM A SINGLE, STRATEGIC TRUTH: BLONDE IS BIG BUSINESS... IF YOU DO IT RIGHT.

In April 2025, my accountant (ever so kindly!) told me that I needed to find an extra £32k in my business. It was from this moment onwards that I started doing everything differently...

Whilst I knew I had to keep my high-performance, results-driven approach at the centre of my work, I realised it was my own mindset that needing shifting – by basically just not being a mug! When I sat down and poured over the numbers with my accountant, we uncovered the specific areas where we were literally giving away money. Like our toners, for example.

Being forced to look at the black and white facts and figures like this was not easy, let me tell you. I think the majority of hairdressers (and I definitely speak for myself here), simply exist to make our clients happy – and this is where we can get a bit lost. Deep down, I fell into the belief that offering clients free services just felt like ‘the right thing to do’. I felt like if I charged for certain things, other salons maybe wouldn’t, and my clients would go to them instead! I think these are fears that most (but not all) hairdressers grapple with at some point in their careers.

So, this is where I had to look at shifting my business mindset – to go from a salon that relies so heavily on interpersonal goodwill and working friendships, to a salon that still incorporates those friendly values whilst simultaneously valuing our own skills, team and business. What I realised was that these two things did not have to sit separately, and I think for most of my career I thought they did.

The change is always the hardest bit. Once I’d had this ‘Eureka!’ moment (that was the easy bit), the real work was getting our heads around it as a team. In fairness, the team had largely bought into my previous skewed thinking of not wanting to ‘ask’ clients for more.

I couldn’t blame them, it was me who had set

“I presented the facts and figures to the team, which I visually demonstrated by doing a special, ‘creative’ application –instead of toner, I put £25 in notes on the model’s head! This represented what we were all doing... giving away cash.”

the tone (forgive the pun) from the top! However, together we had to shift. I presented the facts and figures to the team, which I visually demonstrated by doing a special, ‘creative’ application –instead of toner, I put £25 in notes on the model’s head! This represented what we were all doing... giving away cash.

Once I’d got their attention from that, we worked hard together and listened to each other – the worries, the ideas, the solutions. We practised some ways we might communicate certain things, such as charging for a previously gifted product. (I cringe when I write this because it sounds ridiculous when I say it out loud!) There was a bit of resistance, but I bluntly put it two ways: You can either charge the client for this product or you can carry on gifting it and cover the cost through your own salary! I was half joking, but I think the point hit home.

Advice for Other Salon Owners:

• Audit your services: what are you giving away?

• Look for the ‘hidden’ value in your pricing structure.

• Invest in product add-ons that fit your brand.

• Involve the wider team when looking for different solutions.

• Always apologise for things you do wrong, but never apologise for charging for superb products, skills and services.

• Be thoughtful, understanding and firm in your decision making.

• Strategy is equally important as skill; one is not possible without the other.

All in all, this experience taught me that you can’t just be passionate; you’ve got to be practical too. That’s what makes the business of blonde work. Above all, you need to be fair to yourself, your team and your clients. You need to charge proudly for your value...

LESSONS FROM ANCIENT PHILOSOPHIES

BEYOND THE CHAIR:

WHAT OTHER INDUSTRIES CAN TEACH US ABOUT RUNNING A SALON

LORENZO COLANGELO HAS RUN THE GALLERY IN KENT FOR 30 YEARS – A SALON THAT WAS RECENTLY CROWNED PROFESSIONAL INDEPENDENT SALON OF THE YEAR 2025 (SPONSORED BY WELLA PROFESSIONALS) AT THE PRO HAIR AWARDS. IN THIS SERIES, HE TELLS US ALL ABOUT THE SURPRISING LESSONS HE’S LEARNT ABOUT SALON OWNERSHIP THROUGH LOOKING THE HAIR INDUSTRY.

The Book That Became Our Family Bible

One of the most life-changing books I’ve ever read came from a client who gave it to me years ago: The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz. It’s based on the wisdom of the Toltec people in Mexico, and although it’s rooted in spiritual tradition, its simplicity is what makes it so powerful.

The central point of the book is that our lives are shaped by the ‘agreements’ we make – with ourselves, with others, with society and even with God. Those agreements determine how we see ourselves, what’s possible for us and how we behave.

For me, it wasn’t just a book; it became a guide. I’ve gifted it to countless people over the years, including all of my daughters. In our family, it’s now become a kind of ‘little Bible’. What I love is that it’s not heavy or preachy. It’s gentle, but it gives you prompts – little nudges –that act as a guide for how to behave and how to live. And from a business perspective, that’s invaluable. I’ve shared it with my team too, not as something plastered on the walls of the staffroom, but through ongoing conversations and the way I deliver feedback.

We talk a lot in our salon about ‘gnat bites’ –those tiny niggles that crop up day to day. The things you can cope with individually, but when they cluster together, they become unbearable. If you don’t have guiding values in place, these little things can easily spiral out of control. The beauty of The Four Agreements is that it acts as a framework for these values in a way that’s almost self-policing, because it makes people reflect on themselves just as much as on others.

Here are the book’s four principles, and why they’re so relevant to us as hairdressers:

1

Be Impeccable With Your Word

In hairdressing, gossip, bad-mouthing and moaning can destroy a culture faster than anything else. Words are powerful – families have broken apart and wars have been started, all because of what’s been spoken. So, I tell my team: Think before you speak. Whether you’re a leader

“In hairdressing, gossip, bad-mouthing and moaning can destroy a culture faster than anything else. Words are powerful –families have broken apart and wars have been started, all because of what’s been spoken.”

or an apprentice, that one principle can completely shift the atmosphere.

2

Do Not Take Anything Personally

The classic hairdressing scenario: A client comes back unhappy with a cut or colour. Your instinct may be to take this as a personal attack (“she didn’t know what she wanted!”), but nine times out of ten, it’s not you the client has an issue with; it’s the service not quite matching their expectation. If you can separate yourself from the personal sting and just deal with the situation, you will move forward much faster.

3

Do Not Make Assumptions

This one’s huge. We all make assumptions – that a client never buys retail, that someone wants the same colour they’ve had for 20 years, that it’ll be ‘the usual trim’ – but these are business suicide. Every appointment should be treated like the very first. Yes, you’ve now got the history and the trust, but you still need to ask, “What’s new? What are we aiming for?”

4

Always Do Your Best

For me, this ties the other three together. If you fall short on any of the other principles, it comes back to you, but if you’re striving to be impeccable with your word, not take things personally and avoid assumptions, then you are already doing your best. And if you mix that with talent, creativity, passion and good communication, you can’t fail – at work and as a human!

What struck me about The Four Agreements is how something so simple could be so transformative –at home, at work and in every interaction. It’s not about unreachable targets or corporate jargon; it’s about everyday behaviour, the choices we make in the moment and how they ripple out to create an amazing team culture.

For me, this little book has been a compass, guiding my family, my team and myself. That’s the real lesson here: Sometimes, the most powerful business tools don’t look like business tools at all...

HOW TO CREATE SALON SUCCESS THROUGH REBRANDING

SALON STRONG IN TOUGH TIMES

DEBBIE DIGBY IS THE CEO OF PASSION4HAIR AND THE FOUNDER OF THE FEATHERS SALON GROUP. ALSO SERVING AS A BOARD DIRECTOR FOR THE NHBF AND COMMITTEE MEMBER OF THE HAIRDRESSING COUNCIL, HER JOURNEY IS MARKED BY HER DEDICATION TO ELEVATING INDUSTRY STANDARDS. IN THIS SERIES, DEBBIE UNCOVERS THE TRIED-AND-TESTED STRATEGIES FOR SALON SUCCESS.

When Jill Hunter, Owner of Hunters Hair Specialists in Dunmow, opened her first salon, she poured her heart and soul into building a strong business identity. The salon quickly gained traction, and Jill felt proud of the brand she had created... but then came the shock. Out of the blue, a letter arrived from a giant corporation, claiming her business name was too similar to their own. The name represented the years of effort and passion Jill had put into her business, and the news came with a great sadness. It was a devastating loss, but the message was clear: Defending the brand in a legal battle wasn’t viable, Jill’s best option was to rebrand.

“During this time, what really helped me was remembering why I started the salon in the first place,” Jill explains. “It wasn’t just about a name; it was about the people, the service and the experience.” Whilst this felt like a setback at the time, it turned out to be the turning point that transformed Jill’s business to the next level. And with that, Hunters was born. “My surname, Hunters, felt like bringing my own identity into the heart of the salon. It gave me a new sense of ownership and pride, and it felt authentic,” says Jill.

From Funky to Focused

Whilst the salon’s original branding had been youthful and funky – a great reflection of her vision at the time – this second chance allowed Jill to think deeply about her business ethos and her target audience. With that in mind, Hunters became a brand built on quality and client experience.

Anxiety Turned Into Opportunity

Like any business owner in her shoes, Jill was nervous about how her loyal clients would react to the change. However, with enhancements to the experience and clear communication about the fresh identity, the clients were made to feel part of the transformation. “Once we shared the intention of Hunters and included the clients in our journey, the response was overwhelmingly supportive. That reassurance made me realise the

“Rebranding didn’t just give her a new name; it gave her a new focus, stronger positioning and the confidence to grow her business into something greater than she ever imagined.”

strength of the community we’ve built,” Jill reveals.

The Move That Made It Real

Coinciding with the rebrand, Jill’s lease was coming up for renewal. It was the perfect moment to take her marketing vision to the next level, so she began exploring new premises that would better reflect Hunters’ ethos. “Moving from our previous modern building into a beautiful Grade II listed Town Hall gave us a completely different backdrop, and that really inspired our new branding. I wanted Hunters to feel more timeless, rooted in heritage and character, while still carrying forward the warmth and professionalism our clients expect,” says Jill. “The space itself set the tone; it allowed us to evolve from a contemporary salon into something that felt more established, elegant and full of history.”

Rebranding as a Growth Strategy

What began as a devastating challenge became Jill’s most significant marketing opportunity to date. Rebranding didn’t just give her a new name; it gave her a new focus, stronger positioning and the confidence to grow her business into something greater than she ever imagined. Looking back on the change, Jill says, “This rebrand pushed me to reflect on what truly makes our salon special. Moving into the Town Hall and launching Hunters gave us a fresh start with a more profound meaning – something we may never have actually done if we hadn’t been challenged. What felt like a setback initially has become a turning point that’s strengthened our identity and connection with clients.”

Jill’s Top Takeaways:

✔ Rebranding can be a powerful tool of transformation.

✔ A strong sense of identity and authenticity will attract your ideal clientele.

✔ Challenging setbacks can be used as positive opportunities to change and grow.

GET A HEAD IN...

Leadership

CHECK OUT OUR EXCLUSIVE ‘TIPS FROM THE TOP’, AS WE SPEAK TO LEADING BRAND EXPERTS ACROSS THE INDUSTRY – IN EVERYTHING FROM MARKETING AND SALES TO CUSTOMER SERVICE AND HR. IN THIS SERIES, WE FIND OUT HOW THEIR SPECIALISED KNOWLEDGE AND EXPERIENCE CAN BE APPLIED TO YOUR SALON BUSINESS.

This month, Max Amen, Managing Director of Wella Company UK & Ireland, shares his perspectives on building high-performing teams, leading with conviction and why championing gender equality isn’t just good business; it’s essential.

Finding the Right Fit for Your Team

In hairdressing, technical skill and creativity are imperative, but it’s personality and values that truly elevate a team. The right fit isn’t just about qualifications; it’s about commitment, accountability, intensity, empathy and how individuals connect with clients and colleagues.

A salon thrives when its team reflects a balance of creativity, craft and connection. When we hire with personality in mind, we create environments where people feel seen, supported and inspired to do their best work. That’s when the magic happens –because ultimately, belief creates reality.

Advice for Leadership

Great leadership in hairdressing isn’t about being the loudest voice in the room; it’s about listening, lifting others and leading with purpose. Our industry thrives on human connection, so the best leaders nurture talent, foster trust and create spaces where creativity can flourish. Whether you’re running a salon or mentoring a junior stylist, your impact is measured not just by results, but by the culture you build.

My mantra is this: ‘A dream written down with a date becomes a goal. A goal broken down into steps becomes a plan. A plan backed by action makes your dreams reality’.

“Great leadership in hairdressing isn’t about being the loudest voice in the room; it’s about listening, lifting others and leading with purpose.”

Why Gender Equality Matters

Gender equality isn’t just a moral imperative; it’s a business one too. When we create environments where everyone can thrive, we unlock innovation, deepen collaboration and reflect the diverse world we serve. Our industry is built on artistry, empathy and connection, and it’s vital that our culture reflects those values. By championing gender equity, we’re not just doing what’s right; we’re unlocking the full potential of our teams, turning diversity into our biggest strength and shaping a more inclusive future for hair and beauty professionals everywhere.

Wise Words for the Year Ahead

Tough times test us – both personally and professionally – but they also reveal our strength. In hairdressing, we face challenges head-on – whether it’s economic uncertainty, industry shifts or personal setbacks – but what carries us through is our community, our creativity and our ability to adapt, adjust and bounce back. Resilience isn’t just bouncing back; it’s growing through the struggle and emerging with clarity, compassion and courage.

Max Amen was recently named on the ‘Break the Ceiling Touch the Sky’ 2025 Global Male Champions for Gender Equality List, an honour curated by House of Rose Professional to celebrate visionary leaders shaping more equitable workplaces.

LET’S TALK TEXTURE

Hair texture is a top client concern, and yet only 1 in 5 women have ever had a demi-permanent smoothing or permanent hair straightening service*. This is mainly due to concerns over chemicals and hair damage**. With texture trending in the media and on socials, the opportunity is here for you to embrace this salon service and deliver dream hair – glossy, straight or defined curls – to your clients.

WELLA PROFESSIONALS

PRO+ PERFORM

PERMANENT CURL & STRAIGHTENING

✓ The first perm with PLEX TECHNOLOGY for incredible hair quality

✓ New minimalistic improved formula

✓ New improved scent

✓ New formats and simplified line-up

✓ New education

Learn more on our Education Hub here: https://education.wella.com/course/view .php?id=15731

WELLA PROFESSIONALS

Give your clients the gift of three months of effortless styling, everyday**

CLIENT BENEFITS:

✓ Anti-frizz, faster blow-dries

✓ No after care restrictions

✓ No sulphate-free shampoo required

✓ Eight ingredients only

✓ Low-fume formula for a worry-free salon experience

✓ Lasts up to 12 weeks**

BUSINESS BENEFITS

✓ Boost your profits

✓ High value, faster service

✓ One product, lasting results

✓ Exclusive salon service

✓ Patented technology

*According to Kline's Salon Hair Care Global Series (data for the full calendar year 2024, published in May 2025), with rankings based on product value sales in local GBP currency.

**Lastingness may vary depending on hair type and hair care routine.

To find out more, visit: https://uk.wella.professionalstore.com/wella-professionals -smoothfiller?icid=UK_display_wellastore_landing-page_ 01.09.2025_smoothfillerprohair

WINNER OF PROFESSIONAL SALON GROUP OF THE YEAR

FragileBeautyMEDUSA

AT THE 2025 PRO HAIR AWARDS, SPONSORED BY PHOREST

“Fragile Beauty is a collection that celebrates the power within softness. Inspired by the tension between vulnerability and strength, each look is crafted to feel weightless, delicate and emotionally charged.”

STYLING:

PHOTOGRAPHY:

HAIR: Medusa Hair Team  MAKE-UP: Lauren Mathis
Magdalena Jacobs
Richard Miles

Freelance forum...

BUSINESS BEHAVIOURS

BENJAMIN SHIPMAN,CO FOUNDER OF THE HAIR MOVEMENT, LOOKS AT THE INTRICACIES OF A HAIRDRESSER’S SKILL SET.

The truth about our industry today is this: The modern stylist isn’t just a creative; they’re a business owner too. Whenever you come across someone new, you can instantly tell whether or not they understand that there’s more to this career than doing great hair. Whether freelance or employed, our reputations, growth and incomes depend on the standards that we set for ourselves.

And this is where things get interesting. Talent alone doesn’t sustain a career anymore. The stylists who’ll stand out in 2026 are the ones who know how to combine artistry with discipline, and the ones who treat every element of what they do – from guest experience to social presence and tool choice – as part of their professional identity.

I’m part of several industry Facebook groups, and when I scroll through the questions, frustrations and worries shared every day, the pattern is always the same. Very few hairdressing issues are about technique; they’re about people. Handling difficult guests, managing tension, setting boundaries, feeling overwhelmed and losing confidence –just to name a few. Our real challenges sit in how we navigate the human side of the job, yet this is the area that receives the least structured focus. The industry obsesses over perfect blends and seamless fades, but it rarely dedicates the same attention to mastering communication, empathy or self-awareness.

Soft skills are tools too, just less visible ones. The words chosen, the tone set, the awareness brought into each interaction, these things shape the guest experience as much as colour formulas or cutting angles. Yet these tools aren’t typically taught in formal training, and many stylists qualify without ever being shown how to read a guest’s body language, manage emotional expectations or set healthy professional boundaries. This lack of focus means many enter the industry brilliantly skilled, but often underprepared for the realities of human connection that define long-term success.

This leads nicely onto the importance of the tools we use. I also wear another hat as the owner of Kasho Scissors, a brand built entirely around precision and craftsmanship. Every day, I see the difference that quality tools make; not just to the end result, but to the

stylist’s confidence, posture and flow. There’s a certain pride that comes from working with something that’s designed to perform at the highest level. It changes how you move, how you cut and even how you think about your work. Would a chef buy their knives from IKEA? Would an electrician pick up a set of discount tools from a supermarket bin? Of course not! Their equipment is an investment in precision and pride. Yet in hairdressing, too many professionals still settle for ‘good enough’, and that mindset quietly caps their potential. It’s not just about scissors, of course. It’s about everything that signals a professional’s level of care – from training, presentation and communication, to even how they plan their week. Those details add up to something powerful: Trust.

Freelancers, especially those working outside of a co-working space, carry that responsibility entirely. There is no boss checking bookings, no colleague reminding them to post content and no manager keeping them on track. Freedom is brilliant, but it’s also exposing. It forces an honest question: “Am I holding myself to the same standard I expect from others?”

At The Hair Movement, we provide the structure and environment for people to succeed, but the motivation has to come from the individual. Our stylists treat their work like a craft and their career like a brand, and they invest time into refining both.

The investment could be something as simple as taking a cutting course, upgrading tools or spending a morning planning content so their work reaches more of the right guests. It could mean reviewing the guest experience and tightening the details that make someone feel genuinely cared for. Every action like this strengthens your professional equity, which is ultimately what turns a busy stylist into a respected one.

“The industry obsesses over perfect blends and seamless fades, but it rarely dedicates the same attention to mastering communication, empathy or self-awareness.”

The industry is changing fast – guests are savvier, expectations are higher and the bar for professionalism keeps rising. Those who will future-proof themselves in 2026 are the ones who combine craft with curiosity, choose quality over convenience and build habits that back their talent.

Remember, success doesn’t happen in the big moments; it’s built quietly in the daily ones. It’s not about slogans or service checklists; it’s about consistency and treating your work – and yourself – as a professional worth maintaining. When standards rise, everything else follows...

Christmas

LET IT GLOW, LET IT GLOW, LET IT GLOW!

Introducing the 2025 Christmas Collection from Beauty Works – a line-up of limited-edition sets presented in seasonal, gift-ready packaging and crafted to combine nourishing formulas with styling essentials. The collection brings together the brand’s bestselling haircare heroes, curated to restore the hair throughout the winter months.

SLEIGH ALL DAY!

This festive season, MOOD is giving the gift of luscious, healthy hair, with the launch of its Home Use Christmas Duos. With each duo containing a MOOD Cosmetic Bag and Wet Brush, the three available ranges include: Ultra Care Shampoo and Mask; Dream Curls Shampoo and Mask; Keratin Shampoo and Mask.

GIVE IT TO SOMEONE SPECIAL

Whether your clients are treating themselves or shopping for the perfect gift, the new, limited-edition sets from Olaplex are designed to deliver professional results at home. Powered by Olaplex’s patented Bond Building Technology to repair damage on a molecular level, the giftsets offer an ideal opportunity to boost your salon’s retail revenue this festive season.

HE’S MAKING A LIST…

Designed to boost salon retail and showcase the very best of the brand’s ethical haircare, Organic Colour Systems has launched ten limited-edition holiday giftsets. With a curated bundle for every hair type, salons can choose from combinations that include a shampoo, conditioner and treatment, or a shampoo, secondary shampoo and conditioner.

I’M A LITTLE CHRISTMAS CRACKER!

Neäl & Wølf has unveiled its 2025 Christmas collection, featuring a range of luxury giftsets with its signature scent, at-home salon treatments and iconic Christmas cracker. Housing the MIRACLE Rapid Blow-Dry Mist, this festive cracker is designed to speed up drying time, protect hair from heat and leave it feeling soft and nourished.

ALL SPRUCED UP

This year, Aveda is celebrating the festive season with the power of nature, with each giftset featuring 100% vegan, naturally derived and Leaping Bunny approved formulas. With packaging inspired by the wonder of the Northern Lights, the products work to deliver high-performance results with soothing, natural aromas.

‘TIS THE SEASON OF GIVING

Created to celebrate the ‘gift of giving’, the four new, limited-edition haircare sets from Schwarzkopf Professional, honour the brand’s Shaping Futures social initiative – a programme dedicated to empowering aspiring hairdressers around the world to turn their dreams into reality. The vibrant artwork – designed by Colombian artist, Gina Rosas Moncada – will be supported with coordinating shopping bags, mini giftboxes and complimentary cards, as well as POS salon support. In aid of the launch, Henkel will donate €50,000 to Shaping Futures.

DREAMING OF A GREEN CHRISTMAS

Authentic Beauty Concept has partnered with Barcelona-based brand, WOUF, to create a new, limited-edition seasonal collection with a hand-illustrated botanical pattern. The sustainable line-up includes four giftboxes in the brand’s signature ranges – Hydrate, Glow, Replenish and Amplify – each featuring a cleanser, conditioner and silk-like scrunchie.

SPARKLE AND SHINE

Targeted at clients that are looking for speed, shine and salon-quality hairstyling at home, the Atmos Stylers from Diva Pro Styling offer an ideal gift this Christmas. Created using Adaptive Heat Technology and ceramic plates infused with Macadamia, Argan Oil and Keratin, the stylers are available in four different widths for all hair types and styles.

MAY YOUR HAIR BE MERRY AND BRIGHT

Are your clients looking for a gift that feels like pure self-care this festive season? The Shed Spa [Re]treat Gift Sets offer the ultimate at-home spa treatment for the hair. Each set includes a shampoo, conditioner and a therapy mask or styling hero, with options tailored to dry, coloured, fine, damaged or blonde hair.

BABY IT’S WARM OUTSIDE!

This holiday season, evo has joined forces with Irish Illustrator, Mark Conlan, to capture the summery charm of the Australian festive season. The giftsets are available to purchase in the brand’s Hydrate, Repair and Volume ranges, with each featuring a shampoo, conditioner and styling product.

HOLIDAY GLAM: ACTIVATED

To mark half a century of healthy hair, JOICO is inviting clients to indulge themselves with its new, luxuriously sustainable festive giftsets. Combining sustainable packaging with a premium feel, the 2025 seasonal collection is available in ten different hair regimens, allowing you to offer some festive ‘joi’, no matter your client’s hair type.

THE LAUNCHPAD

LIGHTEN THE LOAD

Kasho, a professional styling brand, has recently unveiled its latest tool – a high-performance clipper designed to deliver precision, power and reliability. Weighing just 300 grams, the new clipper features a DLC Black Diamond Carbon Taper Blade (45mm) to combine cutting-edge technology with lightweight comfort.

PUMP IT UP!

Created in collaboration with Aveda Artists to create long-lasting volume with touchable softness and shine, Aveda has launched its Abundant Blowout All-Over Volumizing Spray. With a micro-mist delivery to create an ultra-lightweight veil of protection, the product works to combat flat hair caused by humidity and protect against heat. The spray uses a vegan, 98% naturally derived formula, featuring Rice Protein and Pullulan Ferment for enhanced thickness and amplified volume.

HIT THE RESET BUTTON

Inspired by skincare science and powered by exclusive LIPIDBOND FILLER technology, Revlon Professional has launched its new RE/START Bond Repair range. Targeting all types of damaged hair, this advanced range offers multi-level restoration that transforms hair at its core – leaving it smoother, stronger and without frizz. The range includes: Pre-Wash + Leave-In Hair Treatment, Gentle Cleanser, Melting Conditioner, Intensive Mask and Anti-Split Ends Shine Repairing Drops.

THE FUTURE IS BRIGHT

Crafted to bring a touch of elegance to any kit, Denman’s latest launch – the Future Dusk print – depicts gold ocean creatures floating against a dark navy background. The new range includes: 1. Denman D4 9 Row Original Styler – the perfect all-rounder brush for all hair types and lengths. 2. Denman D38 Detangling & Styling Paddle – a brush designed for speedy blow-drying. 3. Denman D81M Style & Shine Brush – an ideal finishing brush for extra smoothing and glossing. 4. Denman D28 Wide Tooth Detangler – a comb made for detangling thick, naturally curly and wet hair.

IN THE THICK OF IT

Designed to tackle the challenges presented from fine and limp hair, the new Body Builder Thickening System from MOOD features a high-quality line-up created by hairdressers for hairdressers. With Pea Protein as one of its key ingredients, the formula works to build volume in the hair whilst providing antioxidant protection against external aggressors. The full line-up includes: Densifying Shampoo, Densifying Filler, Hairstyling Bodyguard Volume Mousse and Hairstyling Bodyguard Lifting Mist.

THE FANTASTIC FOUR

Introducing four new hair masques from REF: Intense Hydrate, Ultimate Repair, Illuminate Colour and Weightless Volume. Created using 100% vegan, organic ingredients and a strengthening Quinoa Protein, the masques work to replenish lost moisture, treat split ends and regain natural shine and elasticity, leaving the hair looking healthier and feeling softer.

THE X FACTOR

An evolution of its original Super Taper clipper, the new Super Taper X from Wahl Professional has been created for tight tapering and bulk hair removal. Featuring advanced blade technology and a powerful motor, and encased within a lightweight, sleek metallic blue body, the Super Taper X hopes to stand out for its versatility and performance.

TINY BUT MIGHTY!

Zen Luxury Extensions has announced the launch of LS+ TINY-TAPES, the newest addition to the brand’s LS+ Series. Developed to meet the growing demand for discreet, lightweight extensions, the TINY-TAPES are specifically designed for clients with finer hair. Each TINY-TAPE tab measures just 3cm wide x 0.6cm high, with a lightweight 2g per piece. This compact size and lighter weight reduces pressure on the natural hair, allowing for greater flexibility, more natural movement and an ultra-discreet finish.

INFLUENCER ICON

Beauty Works has once again teamed up with Molly-Mae Hague to unveil the limited-edition Curl Collection – a professional styling range designed to deliver salon-quality curls at home. The exclusive line features three hero tools – the 32mm Curl Kit, the XXL Volume Hot Brush and the Thermal Rollers Gift Set – alongside luxury accessories including a Soft Bristle Brush Duo. With tourmaline-coated barrels, advanced ionic technology and intelligent heat control, the collection ensures frizz-free, long-lasting styles while protecting hair health.

RIDE THE WAVE

Coloraqua is a new colour brand aiming to redefine professionalhair colour with its clean, water-based formula. Its streamlined system of three products – Water Colour, Water-Based Developer and Texture Developer — allows colourists to offer permanent, demi-permanent and gloss services. Designed with a clean beauty philosophy, Coloraqua is free from PPD, ammonia, resorcinol, silicones and fragrance. It is fully vegan and made with 94% natural-origin ingredients.

CURL TO ACTION

Remi Cachet launches a game-changing professional weft for natural curls.

Remi Cachet, one of the UK’s leading, premium hair extensions brands, is proud to announce the launch of its Curl Collection – a groundbreaking range designed specifically for naturally curly clients.

For too long, curls have been somewhat overlooked in the professional extension market, but Remi Cachet’s new Curl Collection addresses that. Developed over years of research and innovation, the Curl Collection features the Curl Collection Full Weft, crafted using Remi Cachet’s advanced cold-curled technique to ensure curls stay defined and true to pattern, wash after wash.

Premium Quality Meets Natural Curls

The Curl Collection Weft offers stylists a professional-grade solution that respects and maintains curl integrity. Unlike straight or wavy wefts that require heat styling, these premium, ethically sourced extensions are designed to blend seamlessly with natural curls.

Key benefits include:

Superior application and finish – Remi Cachet’s design-protected wefttop technology combines lace, adhesive and stitching for a flat, comfortable and seamless fit – with no return hair.

Versatility for stylists – Available in 22 of the most in-demand Eleganceshades, the wefts can be customised by re-tipping for side fillers, volume or full transformations.

Wear it your way – The wefts can be styled straight, but will always return to their natural curl, giving clients true styling freedom.

True curl integrity – Adds length, volume or colour while preserving the client’s natural curl pattern.

The Perfect Partner: Curl Collection Wetline

Launching alongside the wefts, the Curl Collection Wetline is a dedicated aftercare system designed to protect installs and ensure long-lasting results.

The three-piece range includes:

Remi Cachet Curl Collection Shampoo This is sulphate-free and hydrating to gently remove build-up without stripping natural moisture. Enriched with natural ingredients to maintain shine.

Remi Cachet Curl Collection

Conditioner – A rich yet lightweight formula designed to boost hydration and enhance curl definition. Infused with natural ingredients to deeply nourish the hair.

Remi Cachet Curl Collection

Refresher Mist – Revitalising spray designed to refresh and hydrate curls between washes, taming frizz and preventing dryness.

Commercial Curls:

A New Revenue Stream

For salons and stylists, the Curl Collection represents a new opportunity to attractand retain curl clients – a loyal and valuable community. From enhancing service menus to offering upsell

Developed for professional and retail use, the Wetline ensures clients maintain salon-fresh curls at home while generating additional salon revenue.

The Curl Collection Weft human hair extensions are available in 20” length and 22 shade variations. For more information or to shop the Curl Collection, visit: www.remicachet.com

“The new Remi Cachet Curl Collection has been designed for stylists to explore, embrace and inspire artistry with a curly hair solution, giving them the tools and freedom to serve their clients in more ways than ever before.”

Remi Cachet Founder and Global Creative Director, Victoria Lynch

IN THIS SERIES, WE DELVE INTO THE DYNAMICS BEHIND SOME OF HAIRDRESSING’S MOST SUCCESSFUL PARTNERSHIPS. WHY ARE THE PROFESSIONAL AND PERSONAL ASPECTS OF THEIR RELATIONSHIP SO STRONG, AND WHAT ARE THE DAY-TO-DAY SECRETS THAT HAVE MADE THESE POWERFUL DUOS LAST THE DISTANCE...?

JUST THE 2 OF US

TRACEY on POPPY

Poppy was always a creative child – huge personality, very quick to talk and dancing all the time! She was confident and outgoing, and even back then, I had this feeling she’d make an amazing hairdresser. But she had other ideas! She was determined to do something so far away from what I did; she wanted to be her own person.

TRACEY ANN SMITH andPOPPY GOODWIN

When she rang me after finishing her law degree and said, “Mum, I really hate this,” I wasn’t surprised. We were living in Madrid at the time, and I told her to come out for six months, to do something different and find herself. The rest is history! I felt really happy when she decided to go into hairdressing because I knew that I’d had an amazing life from it, and I always believe that you’ve got to do what your heart tells you.

To be honest, when I sold Angels (my first business) and we moved abroad, I thought I was never having another salon. I absolutely adored it, but I’d fallen out of love with salon life. I was still enjoying working behind the chair a little, but the whole HR and politics had drained me. I said, “I really don’t want to do this again, Poppy”. And she said, “But Mum, we could do it together. It’ll be different!” When we first opened French & Ivi, the idea was always that I would help Poppy build the salon up, and then she would take over –and that’s exactly what’s happened. She has taken it and made it her own.

Creatively, Poppy’s young and funky, and she’s got her own little trendy ways. And I’m quite classic, but I’m very artistic –so I’d say we’re different, but we

“I felt really happy when she decided to go into hairdressing because I knew that I’d had an amazing life from it, and I always believe that you’ve got to do what your heart tells you.”

come together really well. When we do shows or shoots now, I don’t even have to say anything – one look or a side-eye and we just get it. I honestly don’t think there’s a downside to working together. Yes, we are a mum and daughter, but we’re actually just friends as well.

POPPY on TRACEY

As a child, I remember the salon was always hustle and bustle. I basically lived there! I loved to go in and steal the cookies, and I remember being dragged along to photoshoots, which was always fun. From an early age, I probably soaked up a lot without even realising it. I always knew Mum was incredibly successful, but I didn’t really understand it until I messed up my own hair when I was about 15. I begged her to fix it, and she said, “You’ll have to wait two weeks, I’m fully booked!”

Growing up, there was this huge misconception for me that you have to be a doctor, a lawyer or an accountant. I thought, ‘Well, I’ll be a lawyer because I want to make money and have a good life.’ I’m not really the kind of person who wants things handed to me on a plate; I like to do it my own way. There was a bit of defiance too, but I did the law degree and thought, ‘Oh my goodness, this is not for me.’ It was so boring! I got a job in a salon in London as a receptionist, and after about two days I was like, ‘Why am I watching people do this? I don’t want to be answering the phones, I want to DO

the hair!’

Mum is amazing. I’m confident in saying that she’s genuinely one of the best hairdressers I’ve ever seen in my life. There’s a mutual respect, and I think that’s why it works. Taking over the salon has been a natural process. Mum’s stepped back a little bit more, and I’ve taken on more decisions. The next step is just for me to fully take over.

We are really similar in most ways, but I would say I am more black and white, and I’m a bit more brutal and honest. She’s like, really nicey-nicey, and I’m like, “Get your stuff out of the way!”. Outside of work, we still always chat about hair. We both love fashion, make-up, going to the gym, shopping and food – like we literally

Who’s the bigger perfectionist?

Poppy: Mum, 100%.

Who’s the chattiest? Poppy.

Who takes longer to get ready for a night out?

Poppy, although we’re both pretty quick.

QUICK-FIRE QUESTIONS:

If you had to describe your partnership in three words, what would they be?

Poppy: Open, close, fun.

Tracey: It’s just wonderful.

Are there any other mother/daughter partnerships you admire?

Tracey: Beverly C and Jordanna Cobella. Beverly was one of my hair heroes in the

90s, and seeing Jordanna come through reminds me so much of me and Poppy.

If you two weren’t in the hair industry, what’s another job you could imagine doing together?

Poppy: Interior design.

Tracey: She literally read my mind!

YOU SAWTHEM HERE first!

AT PRO HAIR, OUR RADAR IS ALWAYS ON THE LOOKOUT FOR THE HOTTEST, UP-AND-COMING TALENT. IN THIS SERIES, WE DISCOVER THE STYLISTS WHO ARE SHAKING THINGS UP IN THE WORLD OF HAIR AND UNCOVER EXACTLY WHAT’S ON THE MINDS OF THESE FUTURE HAIRDRESSING STARS.

WATCH THIS SPACE – YOU SAW THEM HERE FIRST!

JACOB SCULLY @ SCULLYSCULLY, SURREY

Hi Jacob, can you tell us a bit about how you got into hairdressing?

I started my hairdressing journey at 14, working as a Saturday boy and then as an assistant at ScullyScully. For my training, I went to the Sassoon Academy, before working at Sassoon on the King’s Road for three years. After that, I came back home to ScullyScully, where I’ve now been for

What’s been your biggest career highlight so far?

Without a doubt, my highlight so far has been the most recent Goldwell show: The Celebration of Color. I competed in the brand’s Global Creative Awards, created a wig for an exhibition mannequin and was honoured to take part in a catwalk show with the Goldwell Art Team led by Mark Leeson. I had never been involved in something on that scale before, so it was an incredible experience!

What’s your greatest ambition?

My ambition is to really make a name for myself in the industry, and to be as successful as I can be. I’d love to be known for my cutting and education, and eventually to become a successful salon owner in the future too.

Who are your mentors and what have they taught you?

My first mentor is obviously my dad, Paul Scully. I’ve been inspired by his work and success since I was young. I’ve also had the chance to work with incredible, award-winning hairdressers with Goldwell, such as Beverly C, Martin Crean and Mark Leeson. They’ve all expanded my way of thinking about hair, and they’ve shown me the art of creating beautiful imagery.

What does the hairdressing industry look like to you today? What’s most exciting about it?

What I find exciting is how people want to be unique and different with their hair now! Hopefully, the days of just long hair and balayage are behind us, and we’re moving towards more creative colours

“Being able to hold a conversation and connect with people will take you further than you think, both in and out of the salon.”

and cuts. I also love that there are more competitions and shows than ever – it gives people the chance to showcase their skills and inspire others.

What inspires your creativity?

For me, it’s the personalities of the people around me. Even in photoshoot work, as much as it’s my creation, I feel the hair still needs to represent the person. Everything looks better when someone feels confident and happy with how they look.

Is hairdressing what you thought it would be?

It’s better! When I started, my goals were to be on stage, to travel and to teach. I’ve been incredibly lucky to achieve all of those things, and I’m so grateful for that. In the salon, I’m also at the point where I’m busy with a really supportive and lovely clientele, and this is something I always aspired to have.

Do you have a signature style or technique that sets you apart?

I’d say my signature techniques are graduation, bobs and short hair. I owe that to my amazing training, and to all the people I’ve watched along the way. I teach this as part of my course too, because I think it’s really important for the younger generation to do more of it.

How do you think social media is changing the industry?

Social media has changed everything – in some ways for the better, in some ways for the worse! It’s amazing for inspiration and education, and for seeing other people’s work and incredible styles. But with the rise of AI, it’s also giving people a warped sense of reality and unrealistic expectations of what is actually possible with hair.

Are there any products or tools you’re obsessed with right now?

I’m seriously loving sea salt sprays! They’re brilliant for creating texture and giving clients an effortless beach look at home. I also love using them on gents’ hair for a natural, choppy finish.

What advice would you give to someone just starting out in hairdressing today? Take every opportunity you can. Listen, learn and push yourself – even when it’s hard work. It will always pay off. Sacrificing a few days off here and there can completely change your career and your life.

What do you think makes a great hairdresser stand out from the rest?

To really stand out, you need the full package: A strong look, a clear style and

good communication. Being able to hold a conversation and connect with people will take you further than you think, both in and out of the salon.

Where do you see yourself in 10 years’ time?

In 10 years, I hope to be a salon owner –running one as successfully as my dad and Laura. I also want to keep teaching and running courses. Winning some major awards would be insane too!

GIVING US EXCLUSIVE MONTHLY ACCESS TO HIS STYLISH, SWAMPED AND STAR-STUDDED SCHEDULE, CELEBRITY HAIRDRESSER, SESSION STYLIST AND SALON OWNER, LUKE BENSON, SHOWS US WHAT HE’S BEEN UP TO…

Check out more of Luke’s hair

BO OK ED

Harry’s Launch

I was recently invited to the launch of a new razor from the grooming brand, Harry’s. Attended by beauty press, PRs and influencers at The Devonshire in London, we were shown new additions to the brand’s portfolio, a video from the founders and informal chats about the grooming market and its growth. And, of course, being held at The Devonshire meant the best pint of Guinness in London. (It would be rude not to!)

Salon Birthday

My salon recently had its second birthday, which felt like a real milestone! Getting through year one and two with such incredible growth alongside my amazing team is a great feeling. It will always be one of my proudest achievements, and every day when I open the salon doors in the morning, I take a minute to be grateful for what we’ve achieved and what we

Pro Hair Awards 2025

Here’s a snap of some of my team from

Arsenal

Being an Arsenal fan, this was a really fun one for me! I got to go to the Arsenal training facility for an Arsenal Media Day, which involved a shoot with some of the players for a partnership with a men’s grooming/skincare range. I can’t really say much more than that or show anything else just yet, but watch this space…!

Wimbledon

A couple of months ago, ‘Play Your Way To Wimbledon’, returned to the All England Club for the 2025 National Finals. As it was powered by Vodafone, my long-time client Roman Kemp was there to host the day. The competition gives amateur tennis players the chance to compete at the legendary grounds, so it was an awesome event to witness!

The Design Edit.

SURROUNDED

BY

COUNTRYSIDE, KERRY-ANN BUCKELL’S KB THE HAIR STUDIO IS A CALMING RETREAT...

How would you describe the design of your salon?

I wanted the salon to feel modern and luxurious, but also really private. Somewhere people can escape and just relax. Each studio is designed for 1:1 appointments, so clients have the space entirely to themselves. With stone floors, white walls, warm golden lighting and views of the Surrey Hills, it has this really calm, retreat-like feel where you can switch off and be pampered.

Do you have any curated pieces or special features in the salon?

Yes, the salon itself is a curated space that reflects both its natural surroundings and a modern sense of luxury. Set within a working farm, the original wooden barn beams have been left exposed, adding warmth and character, while the clean design, golden lighting and contemporary finishes bring a modern twist. Natural light floods the space from every angle, creating an uplifting, peaceful environment that feels both grounded and refined.

Give us three words that reflect the vibe of your salon. Luxury. Private. Bespoke.

How have you embraced sustainability within your design?

Sustainability has been carefully considered in every aspect of KB The Hair Studio’s design and daily running. The studios are filled with natural light, reducing the need for artificial lighting throughout the day. We use biodegradable towels and recycle here on the farm itself. The goal was to create a space that feels luxurious yet consciously connected to the beautiful countryside that surrounds it.

Do you have a dress code for your team?

We don’t have a strict dress code at KB The Hair Studio. I believe it’s important for each stylist to feel like themselves. That said, professionalism is key, so everyone maintains a clean, polished look that reflects the salon’s standards.

Traditionally, hairdressers are known for wearing black (and I do still stick to that myself! ) but I want the team to express their own style within that professional framework.

Salon Furniture? Living It Up.

Product brand? Kérastase.

Software? Slick.

Other services offered? Keratin Pro treatment.

Number of stations? 3.

WHAT’S..?

David Cassidy

Our Professional Extensionist of the Year 2025 (Sponsored by Beauty Works) On REAL HOUSEWIVES, ROLEXES and HAIR REPAIR.

What’s the reason you fell in love with hairdressing?

I’m a Libra, so it was basically destiny to want a career based around making everything more aesthetic! I also love instant gratification, so I really liked learning to fit hair extensions.

What’s the most treasured item in your kitbag?

It’s got to be the Kevin Murphy Texture Comb – it’s like a magic wand for light, bouncy texture.

What’s the most memorable moment in your career so far?

I absolutely love day-to-day salon life, but working with

What’s your go-to takeaway order?

What’s your go-to hair product right now?

I love seeing the results clients are having when they use Shu Uemura Essence Absolue twice a day. It’s as close as you’re going to get to a magic potion for healthy, strong, long hair!

What’s the favourite look you have created?

My favourite looks are always the ones we achieve in collaboration. When you make a really good connection with your client and you know you’ve really nailed their brief, then you get to see how confident they feel.

What’s your drink of choice at the bar?

It’s always a single tequila soda with three limes –CARCASS OUT!!

What’s the last thing you bought?

It was recently my 40th birthday, so the last thing I bought was actually my birthday Rolex. I picked it up

I live in Brighton, so I’m probably a bit spoilt for bougie takeaways. My go-to though has become salt and chilli chips with chow mein from the local Chinese.

What’s your top binge-watch recommendation?

I will probably just watch Real Housewives on repeat till the end of time…

What’s your go-to karaoke song?

Mine and my husband’s karaoke song is either Shallow by Bradley Cooper and Lady Gaga (but I sing

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Professional Hairdresser November/December 2025 by Hamerville Media Group - Issuu