Professional
BUILDING n PLASTERING n PLUMBING n ROOFING n CARPENTRY n PAINTING AND DECORATING n
OVER ONE MILLION MONTHLY TOUCHPOINTS
ACROSS
Target Audience
Professional Builder is a fully audited B2B platform that covers print, digital, live events, videos and podcasts. It targets the owners of micro and SME building companies with typically around 1-10 employees. They are engaged in domestic repair, maintenance and improvement works, such as extensions and conversions, as well as the more compact residential new build projects and one-off bespoke builds.
94.34% of PB readers/followers are responsible for product/material purchasing decisions
Content
Under the editorship of Lee Jones, quality relevant coverage ensures unrivalled engagement with the target audience. Key subjects include masonry, carpentry and joinery, plumbing, painting and decorating, roofing, vehicles and plant, landscaping and decking, sustainable building and the latest changes to Building Regulations and Health & Safety legislation. It is packed with competitions, giveaways, product tests, advice on running a small business and is a key source of reference on industry matters.
Readership & Distribution
l Professional Builder has the largest distribution in the building industry with a combined print and digital reach of 210,000.
l For over fifty years the magazine has been available on the trade counters of over 2,200 builders’ merchants across the UK.
l Around 90,000 printed copies are distributed nationally to Travis Perkins, Jewson, Huws Gray/Buildbase, SIG, Brandon Hire, Keyline and Selco, as well as over 1,150 independents, with key decision makers being reached and influenced at the very point of sale.
l Professional Builder is also delivered by email to 120,000 tradespeople every week. All digital content is also archived on the pbweekly.co.uk website.
Merchant Support
Professional Builder is placed on the trade counters of builders’ merchants every month by our team of merchandisers, meaning that the magazine reaches active tradespeople directly at the point of purchase and all copies are picked up voluntarily.
Travis Perkins - 14,341 Copies
Jewson - 13,695 Copies
Huws Gray – 6,693 Copies
Brandon Hire - 4,451 Copies
Selco - 3,501 Copies
SIG - 2,589 Copies
Keyline - 895 Copies
Independents - 43,506 Copies
All seven national merchants have their very own branded front covers, this is to ensure placement on the trade counters beside the checkouts. The magazine’s presence on the trade counters is therefore a powerful engagement tool between merchant staff and their customers.
86% of Professional Builder readers visit a builders’ merchant at least once a week
Magazine
- Print Circulation - 90,000 Copies - ABC Audited
- Through 2,200 builders’ merchants across the UK
98.1%
On average 98.1% of the Pro Builder issues are shared with another five people on site. That’s a potential monthly reach of 500K active tradespeople
Professional Builder is also delivered by email to 120,000 tradespeople every week, which targets a younger age demographic.
Editorial Opportunities
Regular editorial sections in P B include:
n PRODUCT TESTS – Professional Builder ’s trade experts conduct hands-on tests of the latest products on the market.
n FEATURE ARTICLES – Each issue incorporates two or three features spanning the breadth of the building industry.
n SPECIAL REPORTS – For product launches and industry developments which don’t coincide with our features, PB offers special reports to make sure our readers are kept up to date.
n STEP-BY-STEP GUIDES – Our installation guides offer a practical demonstration of how to apply best practice on site.
n COMPETITIONS AND GIVEAWAYS – Giveaways pages appear monthly and for higher value prizes half page and full page competitions are available.
n PRODUCT PAGES – In addition to product pages within features, each issue contains a round-up of the latest innovations to hit the market.
Professional Builder has been the UK’s leading problem-solving magazine for active tradespeople for more than forty years. Articles on any relevant subject – repair, maintenance and improvement or new build – are always welcome. Key subjects include masonry, carpentry and joinery, plumbing, tools and workwear, painting and decorating, vehicles and plant, landscaping and decking, sustainability, and Building Regulations.
A dedicated business section deals with tax and legal matters, alongside regular columns covering health & safety, training/upskilling and on-site evaluations of the latest products to hit the market.
Features List 2026
JANUARY
EXTENSIONS, CONVERSIONS AND GARDEN ROOMS
DOORS, WINDOWS AND SECURITY
FEBRUARY
NEW BUILD AND PROPERTY DEVELOPMENT
TOOLS, FIXINGS AND WORKWEAR
MARCH
ROOFING, FLOORING AND INSULATION
VEHICLES AND PLANT
APRIL
MASONRY MATERIALS AND LANDSCAPING
PLUMBING, BATHROOMS AND WETROOMS
MAY
PAINTING/DECORATING, SEALANTS AND ADHESIVES
CARPENTRY AND JOINERY
JUNE
EXTENSIONS AND HOME IMPROVEMENTS
BUILDING BOARDS, PLASTERS AND RENDERS
JULY/AUGUST
KITCHENS AND BATHROOMS
NEW BUILD AND PROPERTY DEVELOPMENT
DOORS AND WINDOWS
SEPTEMBER
MASONRY MATERIALS AND LANDSCAPING
ROOFING, FLOORING AND INSULATION
TRAINING
OCTOBER
VEHICLES AND PLANT
HEATING, PLUMBING AND WETROOMS THE BUILDERS’ OFFICE
NOVEMBER
TOOLS, FIXINGS AND WORKWEAR DRAINAGE, WATER MANAGEMENT AND HARD LANDSCAPING
DECEMBER
PAINTING/DECORATING, SEALANTS AND ADHESIVES
WORKING IN WINTER
TOP PRODUCTS 2026
TARGETED DISTRIBUTION
DISTRIBUTED VIA THE TRADE COUNTERS OF OVER 2,200 BUILDERS’
MERCHANT OUTLETS NATIONWIDE, PROFESSIONAL BUILDER IS DELIVERED TO ACTIVE TRADESPEOPLE.
Advertorial Supplements
In addition to the wealth of features and product reviews in the magazine, Professional Builder also offers Advertorial Supplements.
The Supplements are dedicated 5-page sections in the magazine and run in the full circulation of printed magazines, distributed via merchant trade counters. Supplements can be put together for you from your copy, images and links.
Lead Generation
PB offers an effective way of generating direct leads for both advertising and editorial inclusions featured in the publication through the magazine’s RDR.link reader enquiry service.
All the ads and edit in the magazine have a unique www.rdr.link address attached to them. All numbers are quantifiable and produce on average 20,000 clicks per year.
20,000 RDR CLICKS PER YEAR
Display advertising rates/ mechanical data
2026 magazine rates based on total monthly print circulation of 90,000
Inside back: £4,050
Classified: £50 per single column centimetre, minimum 3cm
Contact:
Lee Jones, Editor ljones@hamerville.co.uk 01923 297728
Craig Jowsey, Group Advertisement Manager craig@hamerville.co.uk 01923 297724
Ian Duff, Sales Manager probuilder@sky.com 07810 353525 / 01204 596633
Carol Padgett, Group Production Manager carol@hamerville.co.uk
Inserts
Loose: £55 per thousand copies
Bound: £6,200 into centre spread (minimum charge £1,500 for loose inserts)
Copy deadline: 4 weeks prior to publication
Cancellation: 6 weeks prior to cover date
Frequency: 11 times per year (combined July/August)
Adverts should be supplied as high res 300dpi, CMYK PDF’s, tiffs or jpegs together with a colour proof.
Professional
WEEKLY
A brand new, UK-first digital content stream for builders, designed primarily for mobile.
120,000 reach
What is Professional Builder Weekly
Professional Builder Weekly is a brand-new mobile first digital platform, delivered by email to 120,000 tradespeople every week. It is designed specifically for those who want to consume their content quickly, visually and on the move.
This is not a digital version of print - it is something entirely new: a scrollable, fast, videorich, editorially-led mobile experience.
Percentage breakdown of devices used by builders to read email
Built for Mobile
Scroll-and-go layout bite-sized, fast-loading content
Seamless tap-throughs to your brand or video
Works where the trade works: in the van, on site, during tea break
Hook driven headlines to grab instant attention
Fully responsive visual design – no pinch-zoom
Responsive version also built in for desktops
Active Trade Audience
Professional Builder Weekly is emailed directly to the inboxes of 120,000 active tradespeople.
It provides unique digital access to the combined databases of Professional Builder readers and Toolfair tradeshow visitors.
This gives an unrivalled reach to sole traders and owners of small to medium-sized building firms actively engaged in domestic RMI work, extensions, conversions, smaller new builds, and bespoke residential projects.
Weekly Content Features
The content from every monthly issue of Professional Builder magazine is shared over a four week period on Professional Builder Weekly. Additionally, it features digital-only content that includes:
• Too l & Pro duct Reviews
• Trade News, Regs & Tips
• Co mpetitions & Giveaways
• Vehicle Reviews & News
• Trade Videos & Demos
Ad Formats & Rates
Print/Digital Packages:
Print advertisers in the monthly Professional Builder magazine will automatically receive free corresponding digital ads on Professional Builder Weekly, as follows: DPS Print Ad: 4 standard digital
Print Ad: ads across the
Half Page/ 1 standard digital
Q uarter Page: ad across the month Additionally print advertisers have the opportunity to buy more digital ads on top of these at a 20% discount rate.
PB Weekly Email
Reach:120,000
Rate:£1,950 p/banner
Spec:600 x 120px Acceptable
l
Solus E-newsletters
There is also a weekly newsletter opportunity for an advertiser to promote its brand directly to potential customers through solus sponsorship of a bespoke e-newsletter. Content can be provided as complete HTML code or created by us to the template specification to the left.
Reach: 120,000
Rate:£3,000
Assets to be supplied as either: l html (complete with images) at 600px wide; or l Word document; jpg or png images (rgb) at minimum 600px wide or 400x400px square (side by side images); company logo at minimum 400px wide; all url(s); visual guide if possible
Reach: 60,000
Rate:£1,700
SPONSORED SOCIAL POSTS ARE AVAILABLE AT £250 EACH They can also form an integral part of a wider multi-platform package that offers an unrivalled reach to a targeted trade audience. Alongside print, online and email, Professional Builder engages on all social media channels:
Social media
Facebook X
Followers: 78,000
Followers: 19,400
Specifications:
Sponsor to supply: Caption, social media handles, URL links and images
Images: Twitter/Facebook – 1200px (w) x 675 px(h); Instagram – 1080px x 1350px
Caption: Twitter character limit of 280 – including tags, links and “#ad” that is added to post
Video: YouTube max file size – 128GB
Podcast 2026
The Pro Builder
podcast offers a uniq ue and e ng aging way to educate, entertain, and connect with trade listeners on the top ics that matte r most to the local jobb ing build er.
Headline Sponsor
Package
l S ponsor inter view, five minutes
l S ponsor branding on podcast em ail which reaches 40,000+ active builders
l Email HTML for use by sponsor to send to own dat abase
l Episode promoted in weekly newslet ter with sponsor branding
l B randed prom otion ac ross our social media channels
l Exclusive advertiser on the podcast
Video Creation Services
Working with real tradespeople and professional videographers to create tool reviews, steps by steps and other technical content for brands.
Each project:
l Creates long form content for YouTube
l Creates social content.
l Includes a package of promotional activity.
l Includes links back to the brands’ website of choice.
l Allows for usage of the content wherever the brand wants
Types of content available:
l Single product/ step-by-step video.
l Multiple product video series.
l Short step by step video series.
l Social only content.
Rate card: £4,000 – based on one day of shooting & two days editing. Includes promotional package.
2026 Multi-Platform Lead Generation Packages
Essential Package
£6,507.50
(5% saving on standard rates)
Ideal for brands looking to create strong awareness and engagement across multiple platforms.
•1 x Competition – promoted across our website, email newsletters, and social media to maximise visibility and engagement (suggested minimum prize value £1,500).
•1 x Bespoke editorial feature –crafted by our editorial team, appearing in Professional Builder magazine and shared online and via email.
•1 x Full-page magazine advert –showcase your product to a targeted trade readership.
•1 x Premium website placement –your choice of Leaderboard or MPU for month-long exposure.
•1 x Weekly newsletter banner –feature in our high-performing trade e-newsletter.
Premium Package
£11,565
(10% saving on standard rates)
A comprehensive, multi-channel campaign for brands ready to drive deeper engagement and qualified lead generation.
•1 x Competition – featured across print, web, email, and social for maximum brand reach (suggested minimum prize value £1,500).
•1 x “Free 4 All” giveaway – a lower-value promotion offering multiple smaller prizes or products, designed to boost engagement and lead capture across all channels.
•1 x Bespoke editorial feature – positioned in the magazine and amplified online.
•1 x Full-page magazine advert –prominent print presence among key decision-makers.
•2 x Premium website placements –sustained visibility through Leaderboard or MPU positions.
•2 x Weekly newsletter banners –increased frequency and brand exposure.
•1 x Solus email – a dedicated e-shot direct to our subscriber base, driving measurable response and conversions.
Elite Package
£19,295
(15% saving on standard rates)
The ultimate brand awareness and lead generation package – delivering a powerful, always-on presence across Professional Builder’s platforms.
•1 x Competition – fully amplified across all digital and social channels for maximum impact (suggested minimum prize value £1,500).
•2 x “Free 4 All” giveaway – a lower-value promotion with multiple smaller prizes or products, encouraging broad participation and high lead volumes across web, email, and social.
•2 x Bespoke editorial features – expertly written and distributed via print, web, and email to position your brand as a market leader.
•2 x Full-page magazine adverts – multiple print touchpoints for sustained visibility.
•3 x Premium website placements –dominate high-traffic areas with Leaderboard or MPU positioning.
•3 x Weekly newsletter banners – ongoing visibility across our engaged trade audience.
•2 x Solus emails – direct access to our subscriber base with tailored calls-toaction to drive conversions.
Survey Package 4 week campaign
£6,800
(15% saving on standard rates)
•Up to 10 survey questions hosted on the Professional Builder website.
•1 x Premium website placement (Leaderboard or MPU) – promoting the survey and prize incentive.
•2 x Targeted newsletter banners –driving participation among a highly relevant trade audience.
•2 x Targeted social media posts –promoting the initiative and prize across Professional Builder’s active channels.
•1 x Solus email – direct invitation to our subscriber base to boost response rates.
•Suggested minimum prize incentive: £250 – to encourage engagement and increase response volume.
•Comprehensive results report and presentation – including key insights, data breakdown, and audience feedback to help shape future campaigns.
Benefits of Exhibiting
IN CREASE VISIBILITY:
l Expand your reach to a regional targeted trade audience
l Generate leads and sales
l Showcase/Demo new products
l Hands-on face to face contact
l Build relationships
l Stay up-to-date with the latest industry trends
Exhibiting at our Live events is a great way to promote your business and build relationships with potential customers, suppliers, and partners in the construction industry.
Brands on show
Reader Survey
