PJH on multi-million flagship hub and building bathroom share
NEWS & VIEWS
5First word
Editor’s comment
6News
Round-up of industry headlines
8People
Appointments and promotions
8KBB Retail Health & Fitness Club
In the second of our KBB Retail Health & Fitness Club member focuses, sponsored by Hansgrohe UK, franchise sales and operations manager at Kesseler Nick Dolling says cycling is moving meditation
9Kbsa column
Kbsa board member and founder of Coalville Kitchens and Kutchenhaus Lutterworth Luke Wedgbury considers how KBB retailers can boost their business with training and education
9Ripples column
If you’re a retailer who buys your favourite bath from one supplier and your preferred shower tray from another, it might be time to rethink your product strategy, says MD of Ripples Paul Crow.
11Last word
BIID past president and founder of Freeman Studio
Matthew Freeman shares insight on how kitchen and bathroom retailers can grow their business by targeting interior designers
13KBIS Report
Editor Philippa Turrell looks at what the UK could learn from North American Show KBIS
14Clerkenwell Design Week 2025
Our festival preview for kitchen and bathroom professionals
SHOWROOMS & SUPPLIERS
20Supplier Profile
PJH’s CEO Richard George and head of marketing and product Kim Cooper explain how its new flagship Distribution Centre and focus on bathrooms will support growth
21Kitchen taps
How touch-free taps enable designers to create accessible kitchens, for multigenerational use, and to enhance hygiene
24Kitchen lighting
Decorative lighting options extend sales beyond traditional kitchen boundaries, and can transform and personalise space, experts report
26Kitchens just out
Latest kitchen products
28Bathroom suites
How designers can create an impact in a bathroom space with a statement basin, introducing an accent colour, texture or shape
31Bathrooms just out
Latest bathroom products
RETAIL BUSINESS
32Company matters
Offering business support for independent kitchen and bathroom firms
Certain of uncertainty
If there’s one thing KBB retailers can be certain of is an uncertain market. The 2024 Autumn Budget brought unforeseen costs to business with the double whammy of a hike in employer National Insurance contributions and reduction in business rate relief. Now retailers need to contend with global economy changes with President Trump’s tarrifs, which see a 10% charge for many UK goods imported into the US, sparking a potential trade war. At the time of going to press, the tarrifs have been paused and impact on UK businesses and consumers is unclear.
However, it has seen economists discuss potential outcomes, from higher priced US goods, if the UK government goes ahead with tarrifs, through to a threat to jobs for people who work for businesses which rely on US exports. There could even be an impact on pension and investments, following a fall in stock markets. All of which could mean an impact for the KBB retailer if consumer
confidence is rocked and they decide to pull back on big-ticket purchases. While national and global economics are out of the control of independent kitchen and bathroom retailers, it is a timely reminder to focus on what can be controlled. It could mean looking at opportunities to increase top-line sales, expanding customer bases, such as adding professional design clientele to
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existing consumers. It could mean looking to improve efficiencies to reduce costs, or it could mean putting up prices – and most likely, it will be a combination of all three.
What is for certain is that accomplished retailers have experienced an array of economic cycles, from peaks and troughs, through to downturns and recessions. They will be able to navigate through choppy waters. After all, independent retailers are agile, and best placed to meet changing needs of consumers in their locality. Perhaps expert retailers could mentor those who are concerned about their future. We will continue to encourage accomplished retailers to share their knowledge through the pages of Kitchens & Bathrooms News (KBN), unearth new business opportunites, and help to support all in the KBB retail sector.
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Fittings manufacturer and distributor Häfele UK has launched Rewards for You, an incentive scheme to recognise customer loyalty and provide kitchen designers with ongoing support with their projects. Users of the platform can claim points against their purchases to redeem prizes, which range from chocolate hampers, through to electronic items including smart watches, and even overseas trips. Read more at www.rdr.link/KBG001
Family-owned kitchen retailer Stuart Frazer is celebrating its 50th anniversary of designing and selling luxury kitchens. The business now operates three showrooms across the NorthWest of England – in Manchester, Preston and Ribble Valley – and installs projects throughout the UK, Europe and the rest of the world. The company is SieMatic’s longest-established retailer in the UK. View the story at www.rdr.link/KBG002
The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI) has welcomed prominent KBB designer Hayley Robson to its Strategic Advisory Board. With more than 25 years’ experience designing kitchens and bathrooms for leading retailers, as well as participating in panel discussions, podcasts and judging industry awards, Robson will bring a retail perspective to the board. Discover more at www.rdr.link/KBG003
Ninth acquisition for bathroom and radiator supplier
JT and Aqualux owner Brand K Group buys Carron Bathrooms
Owner of JT and Aqualux, Brand K Group has bought British bath manufacturer Carron Bathrooms, marking its ninth acquisition.
It adds to the privately-owned group’s portfolio, also including Kartell UK, MX Group, Paladin, Summerbridge and Vogue UK, supplied to retailers and independent merchants.
Brand K Group has a £170m turnover, employs more than 750 people and is based in Bedford, with operations in Wigan, Leeds, Willenhall, Hull, Tewkesbury, New York, Qingdao and Almassora.
The acquisition of Carron
Bathrooms follows the openings of a shower enclosure factory at Kartell China in Qingdao and Just Trays EU shower tray plant at Almassora in Spain, to increase production capacity and market share.
Falkirk-based Carron Bathrooms has a history dating back to 1759 and, in common with other group businesses, is part of the Made in Britain campaign with all its baths finished by hand on-site.
Carron Bathrooms has been acquired from long-term shareholders John Hewitt and David McMorrine.
The senior management team
Move to Fortune Brands Centre of Excellence
of managing director James McMorrine (pictured), operations and finance director Jane Miller and technical director Gavin White will remain in place and David McMorrine will support as a board consultant Kartell UK will act as a distribution partner.
Shaws relocates from Lancashire HQ
Fireclay sink manufacturer
Shaws will relocate from its Lancashire HQ to its owner Fortune Brands manufacturing facility in South Staffordshire.
According to the company, it will increase the number of fireclay sinks Shaws can make annually to meet demand in the UK, United States, Australia and other key international markets.
The business has proposed that, after a six-month run-in period, production will fully transfer from Darwen later in 2025.
Shaws has been making fireclay sinks in Darwen, Lancashire, since Arthur Shaw established the company in 1897.
It claims to be the oldest manufacturer of Butler and
Belfast sinks still in operation, with each model hand-finished, with the maker’s name stamped underneath.
Fortune Brands reports the Darwen site, now over a century old, is no longer fit for purpose, and cannot provide the base for future growth.
Darwen employees will be given opportunities at the new site and Fortune Brands will offer ongoing support to those who are
able to relocate and those who choose not to.
The new 270,000 sq ft techenhanced facility is located at the i54 Business Park, on the South Staffordshire border with Wolverhampton.
As well as providing production capacity for future growth, the site is the EMEA (Europe, Middle East and Africa) headquarters for Fortune Brands’ Innovations portfolio.
New identity, “retailer-first” approach and consumer-led campaign
HiB rebrands as hib. in milestone year
Celebrating 35 years, bathroom solutions provider HiB has rebranded as hib. with a new identity, retailer-first approach and consumer-led campaign.
The new branding of hib. or Home of Inspiring Bathrooms has been created to reflect the company’s heritage and commitment to innovation.
The rebrand will see the adoption of a “retailer-first” approach with new marketing assets, including in-store displays, enhanced POS materials, and upgraded retailer portal for stock checks and ordering.
It will offer new merchandising and digital tools, with catalogue inclusion on Virtual Worlds and ArtiCAD.
hiB has also developed a Retail Handbook and Consumer Lifestyle Brochure for retailers to engage customers, showcase products, and drive sales.
Completing the rebrand has been the launch of the #feelbathroomfabulous campaign – a movement encouraging homeowners to reimagine their spaces and share their bathroom transformations.
Author of “The Audacity Spectrum” Kbsa names business coach as conference speaker
The Kbsa has announced author, coach and founder of ADAPTAA, Alina Addison as a speaker at the KBB Industry Conference 2025, on October 1, 2025.
Addison is a former managing director at Rothschild and chartered accountant with PwC and author of “The Audacity Spectrum”, a guide to helping leaders embrace their strengths.
“We are delighted that Alina will be joining us this year”, said Kbsa chair Richard
Hibbert.
“Her unique perspective on bold, values-led leadership will be an inspiring addition to our programme.”
The KBB Industry Conference 2025 takes place at the Belfry Hotel and Resort, West Midlands.
position filled
Appointments and promotions across the industry
ST JAMES ENGLAND
KAST
Luxury kitchen and bathroom brassware manufacturer St James England has appointed Kevin Currie as brand manager. His appointment will support the company’s UK growth, by enhancing the brand’s offering for its retail partners. Currie has over 20 years’ experience in branding and design, combined with a 10-year career in the KBB industry.
Concrete basin manufacturer Kast has appointed Kevin Miles as senior national account manager. He brings nearly 30 years of experience in the bathroom industry to his role, along with expertise in kitchen, bedroom, and interior design. A seasoned professional in sales strategy, market analysis, and client relationship management, Miles joins from Kohler Co and will focus on showrooms and A&D projects.
APS DISTRIBUTION
APS Distribution, home of Swift Electrical and selected appliance brands, has appointed former AO employees Wayne Paskin and Roger Giles to its sales team. Roger Giles has been appointed as head of sales and product development, while Wayne Paskin has been named head of business development. Giles has also worked with Omega and Moores, while Paskin has worked for Omega, JPD Contracts and PJH.
FLAIR SHOWERS
Shower surround manufacturer Flair Showers has appointed Gillian Furey to the role of marketing manager for the UK and Ireland. She joins the company with over two decades of experience in strategic marketing for blue chip, FMCG and global companies. Furey has a track record of developing and implementing trading touch points, to deliver company growth.
Pedal to push performance
In the second of our KBB Retail Health & Fitness Club member focuses, sponsored by Hansgrohe UK, franchise sales and operations manager at Kesseler Nick Dolling says cycling is moving meditation
QHow does cycling enhance your business performance?
It’s simple: when I ride, I’m a better version of myself. Physical fitness and mental clarity go hand-in-hand, and cycling is my moving meditation. Cycling teaches patience, discipline, and the power of small improvements, all of which apply directly to business. Just like in cycling, marginal gains add up. Whether it’s watts or revenue, steady progress leads to success. And let’s be honest, nothing clears the head like a tough ride, a strong coffee and celebratory cake.
Q
Where are you on a scale of novice to Olympian?
I rediscovered cycling after a 25-year hiatus, abandoning inactivity to fully embrace my status as a middle-aged man in Lycra. On the scale, I’d say I’m somewhere between “keen amateur” and “dangerously overconfident without skill on descents.”
QHow are you progressing?
Let’s just say I have a love-hate relationship with hills, but Zwift racing and training are helping. Every ride, I aim to be a little stronger than yesterday, sometimes that means a new personal best, other times it means just surviving the ride.
Sponsored by
Q
How do you keep motivated? Cycling is addictive in the best way. There’s something about chasing marginal gains, whether that’s shaving a few seconds off a climb or simply making it up one without regretting life choices. Plus, the cycling community (virtual and real) keeps me accountable.
Q What are your cycling goals for 2025?
This year, I’m pushing myself to complete 100 miles of Devon’s finest hills in a local cycle event. I think of it as Type 2 fun, painful at the time, incredibly rewarding after.
Train to gain: Unlock business growth
Kbsa board member and founder of Coalville Kitchens Leicestershire, and Kutchenhaus Lutterworth Luke Wedgbury considers how KBB retailers can boost their business with a commitment to training and education
Training and education can be one of those issues which can be overlooked or set aside for another day, when there is more time and money available. However, integrating regular training and education into the day-to-day running of a business, can reap substantial rewards.
Product knowledge
Enhancing product knowledge is a great place to begin. Manufacturers offer a wealth of indepth product knowledge, especially on appliances. Keeping up to date with the latest trends, and technologies enables showroom staff to offer more accurate advice, build customer trust, and increase conversion rates. Keeping informed about industry trends, competitors, and market conditions can be achieved by tapping into industry-specific magazines, blog posts and Instagram, for
example. This knowledge will help a retailer identify new opportunities and stay competitive. A deep understanding of the market also allows for smarter targeting of customer segments.
Encouraging continuous learning within a team also fosters a culture of innovation, keeping staff ahead of industry shifts and competitor offerings. This can give a business a distinct advantage in the marketplace.
Communication skills
Reinforcing the importance of customer service and training in communication skills enables salespeople to better understand customer needs. Regular in-house meetings can provide a good platform for understanding and honing these skills. If staff can provide a personalised experience this can lead to greater customer satisfaction, and an increased
RIPPLES COLUMN
More eggs in fewer baskets
likelihood of repeat business.
Many businesses miss opportunities for upselling and cross-selling. Education on how to ask the right questions can drive up average values per sale. Similarly, following up a sale with enquiries on other rooms in the house, or more projects in the pipeline, can secure future sales.
Training can boost confidence and performance in salespeople, allowing them to approach prospects with assurance, handle objections effectively, and close sales. This not only helps meet sales targets but also ensures a higher level of performance.
A good place to share ideas on how best to incorporate training into a business is a Mastermind group, that brings together business owners to share ideas. Contact luke@coalvillekitchens.com for details.
If you’re a retailer who buys your favourite bath from one supplier and your preferred shower tray from another, it might be time to rethink your product strategy, says MD of Ripples Paul Crow
The industry is set to undergo significant changes over the next 3-5 years, and it’s essential we start thinking about how to turn this to our advantage now. Bad news is never far away, and no matter how much we might want to resolve the world’s issues on LinkedIn, it doesn’t put money in the bank – and that’s the oxygen we need to survive.
Once proud manufacturers, run by family founders of small domestic businesses, may soon find themselves under pressure to save the company by handing over shareholding and keys to larger entities with the financial resources to navigate through the choppy waters they’ve found themselves in. These new owners aren’t just bargain hunters seeking to buy fire-damaged businesses; they are strategically aggressive companies with a master plan to dominate a sector, even if it
means squashing the occasional competitor in the process. That competitor could be your supplier today.
Avoid diminishing value
So, what does this mean for us? It depends on how you trade. Working with your favourite supplier for certain products may have suited you in the past, but if you’re spreading your purchases too thinly, across too many suppliers, your overall value within the supply chain is diminished. Running manufacturing and supplybased businesses is becoming increasingly difficult in a world of rising costs and global competition, and there’s only so much that can be recovered through price increases and only so much that they will do for your money. Competition for market share requires substantial financial resources, and like most
sectors, it will always attract companies that are disrupting the landscape.
To put it bluntly, the more financially important you are to a supplier in your region, the better service, support, terms, and help you’ll receive when things go wrong – which they do often. You’ll also lay a stronger foundation for building your business and increasing your own success. Therefore, it’s crucial to stay informed by keeping an eye on industry news, understanding who you’re buying from, and developing a product strategy centered on suppliers who are invested in helping you succeed. This may mean placing your purchase order eggs in fewer baskets than you do today.
How to attract interior designer customers
In a competitive market, kitchen and bathroom retailers must find strategic ways to differentiate themselves and attract new clients. One of the most effective methods to grow their client base is to target interior designers. But what exactly do interior designers look for in a kitchen or bathroom retailer, and how can retailers tailor their offerings to meet these needs?
Showrooms and samples
Showrooms play a crucial role in helping interior designers visualise products in a real-life setting. Interior designers bring clients into showrooms to experience the quality of materials first-hand. Designers work with clients across different budget levels, from entry-level renovations to luxury, high-end projects, so a retailer that offers a thoughtfully designed showroom with a variety of finishes, layouts, and price points will have a significant advantage.
Additionally, providing returnable samples is a key feature that appeals to designers. Samples allow them to build material palettes for client presentations, making the selection process more seamless. Offering samples that can be borrowed and returned ensures that designers have the flexibility they need to create cohesive designs.
Designers are also mindful of the mantra ‘buy less, buy better’ and should encourage their clients to invest in good quality pieces,
with long warranties, to ensure longevity from the beginning. So, if you can show how your business aligns with these goals it will help designers choose to work with likeminded partners.
Knowledge and service
To truly attract designers, a kitchen and bathroom retailer must offer something that sets them apart from competitors. Whether it’s exclusive product lines, customisation, or an all-in-one package that includes installation, interior designers appreciate working with retailers who have deep product knowledge and can provide technical insights. A retailer that offers expert advice will earn the trust of designers.
Retailers who can accommodate flexible showroom visits—especially on Saturdays
To truly attract designers, a kitchen and bathroom retailer must offer something that sets them apart from competitors. Whether it’s exclusive product lines, customisation, or an allin-one package that includes installation, interior designers appreciate working with retailers who have deep product knowledge and can provide technical insights.
and by appointment on Sundays— or evenings, will be more appealing to designers handling high-end projects, who work around their clients’ schedules. Creating a “byappointment” experience can add an extra level of service that differentiates a retailer.
Interior designers need retailers who understand budget constraints and can provide product recommendations accordingly. Retailers who can clearly explain the differences between mid-market options and high-end selections—showcasing what makes a kitchen worth £60,000 versus £85,000—can help designers manage client expectations. It enables interior designers to justify costs to clients.
When working with end consumers, retailers typically take the lead in explaining products and services. However, when working with interior designers, the dynamic shifts. Designers often act as intermediaries between the retailer and the client, leading the conversation and decision-making process. Retailers who understand this and respect the designer’s role will build stronger relationships and encourage repeat business. Ultimately, it needs to be a collaborative partnership - the key is to build trust, share expertise, and deliver exceptional service.
For information about the BIID visit www.rdr.link/KBG004
BIID past president and founder of Freeman Studio Matthew Freeman shares insight on how kitchen and bathroom retailers can grow their business by targeting interior designers
Viva Las Vegas
Editor Philippa Turrell visited the National Kitchen & Bath Association (NKBA)-owned KBIS exhibition in Las Vegas, to find out what UK retailers could learn from the show.
Featuring over 700 exhibitors, across 500,000sqft of space, North American trade exhibition Kitchen & Bath Industry Show (KBIS) at Las Vegas was a behemoth event. Designed for the entire KBB community, it brought together a record number of 43,000 architects, designers, builders, remodellers under one roof. Along with product launches, destined for the North American market, the exhibition provided thought-provoking panel discussions and insightful, top-tier designer interviews. All of which was led by a confident State of the Industry address by NKBA Global president and CEO Bill Darcy, motivating designers and encouraging them to be optimistic about the future.
Igniting creativity
Sessions on the NextStage spanned a variety of topics from the brightest minds in kitchen and bathroom design. Each session was designed to inform and ignite creativity. These included engaging discussions from navigating client demands in a challenging economy, through to fearless design, as well as designing kitchens and dining areas for healthy lifestyles. All of which are equally important topics for UK retail.
Expert design thinkers and accomplished professionals highlighted case studies of their work, for inspiration. Design guru Lauren Rottet, founding principal and president of
Studio, explored the transformative power of design and how creativity and innovation are driving the future of residential interiors. While a panel of designers from the East to the West Coast, as well as Canada, shared case studies of their projects through a lens of trends shaping interior design and renovation.
An influencer-only event – KBIS Uncorked – on the Signature Kitchen Suite stand, saw an interview emphasising the importance of sensory design, as the company unveiled its new branding, to an enthusiastic audience, cleverly leveraging their social media reach.
Consumer laser-focus
Although created to help international brands entering North America, the NKBA Global Connect programme provided advice which could also act as a reminder for UK retailers. Panel discussions outlined how a laser focus on customers is the key to business success. Heather Shannon, NKBA SVP of marketing and communications, hosted a panel discussion on Building Your Brand in the North American Market. The main message was to conduct copious research on your customer, consider where your primary target market is located, determine the story you want your brand to tell, and associate with partners who share your values and represent what your brand stands for. While
founder and principal of The Rohl Model Greg Rohl hosted “Distribution and sales options: Go-to-market strategies in North America” which similarly covered the importance of customer service, knowing the target customer, and making sure product is adapted to their needs. It emphasised the importance of building brand partnerships. Although addressing manufacturers, understanding your customers is key for retailers too.
UK retail takeaways
So what could UK retailers learn from KBIS? Although countries undoubtedly have their own nuances and fashion tastes, there are broader design movements which are global. And the principles which forge great design remain a constant –meeting the needs of consumers.
Listening and being attentive to new ideas from around the world to meet customer needs, can only provide greater inspiration, and if the unity of the USA supply chain reflected at the show was mirrored in the UK, it could help create a stronger industry. Perhaps, most importantly, in the current climate we could all do with the positivity demonstrated at the American show to uplift our KBB community.
For information about KBiS visit www.rdr.link/KBG015
Rottet
Clerkenwell Design Week 2025
Our pick of festival highlights for kitchen and bathroom professionals
Clerkenwell Design Week is a twoday festival showcasing worldleading interior brands and emerging design talent.Taking place from May 20-22, it features 600+ showroom events, more than 400 brands, 15+ curated exhibitions, installations, topical talks and design destinations, with food and drink partners, throughout the Clerkenwell area. Held in indoor and outdoor locations, across the EC1 postcode, it celebrates design in an area reportedly home to more creative businesses and architects per square mile than anywhere else in the world.
As official media partners of the event, KBN offers a curated edit of exhibitors of interest to kitchen and bathroom design professionals. But you can take a look at all the exhibitors and register for a ticket at www.rdr.link/KBG005
BLUM
Blum, Egger and Cleaf showroom
Furniture fittings manufacturer Blum will host presentations exploring topics such as ageing and ergonomics, as well as the future of the fitted kitchen at its showroom on 1 Dallington Street, for CDW 2025. Led by ergonomics and ageing expert Amanda Hughes, and boosted by several expert guests across the three-day event, the brand will deliver talks and workshops whilst showcasing its motion technologies and products alongside partners Egger and Cleaf.
HANSGROHE
Clerkenwell Water Studio
Hansgrohe’s Clerkenwell Water Studio showroom will be styled by the Botanical Boys creating a mini–Black Forest in homage to its HQ location. The company’s Clerkenwell Water Studio will host a series of events and showcase new products recently launched at the ISH exhibition. On May 20, after 3pm, the Hansgrohe Water Studio will open its doors to students and those new to the industry, with advice delivered by architects from the area, followed by a networking session led by business development experts, Always Thinking. It will see the launch of the 2025 AXOR Emerging Designers competition and host the Axor Design Party on May 22, with DJ and hotdogs, from 5pm.
MIDDLEBY LUXURY RESIDENTIAL
Church of Design – Stand SB8
Part of Middleby Luxury Residential group, Novy will present the latest addition to its induction portfolio, on Stand SB8 at the Church of Design, a new venue for Clerkenwell Design Week 2025. Working in partnership with Cosentino, the Undercover is an invisible induction hob integrated into a 20mm thickness Dekton worktop. It will be joined by sister brands La Cornue, which will showcase the Tournaire range cooker and AGA which is set to unveil a new product, currently being kept under wraps.
BETTE
The Charterhouse Clerkenwell Design Week will see the UK launch of Bette’s flattest ever shower tray, the BetteUltra Space, and its new colour, Salvia which will be shown on its BetteSuno bath, designed by Barber Osgerby. Bette will also be displaying a selection of its counter-top washbasins, in a wide range of colours. All Bette shower trays, baths and basins are made of glazed titanium-steel, fully recyclable and come with a 30-year warranty.
HOUSE OF ROHL
Charterhouse
Participating for the first time at CDW, Victoria+Albert will be previewing the Kerid soaking bath in a concept created by GA Design London. It will be complemented by a new basin with chamfered edge to create a floating effect. Shaws and Perrin & Rowe will feature in a kitchen island display, in partnership with Luxe Projects. In addition, its traditional bathroom display will boast Edwardian-inspired roll top bath by Victoria + Albert, on a tiled plinth by Artisans of Devizes, complemented by a Perrin & Row bath filler.
“We want to be first choice”
PJH’s CEO Richard George and head of marketing and product Kim Cooper explain how its new flagship Distribution Centre and focus on bathrooms will support growth
Distribution has had its share of issues, with administrations and brands previously sold through distribution, opting to sell direct. But PJH mustn’t have received the memo, having made a multi-million pound investment into a flagship Distribution Centre, with purpose-built showroom. Measuring 205,000sqft, it is double the size of its Cannock branch, which it has replaced, and having taken 14 months to complete, it now positions the company for further growth.
“We’ve racked this currently for circa 20,000 pallets. It can hold more. This is all about growth. Our view is this gives us around five years’ growth”, says CEO Richard George. Against the backdrop of an uncertain market, he states: “The market is challenging. The economy is tough, with increasing costs of doing business, but the bathroom market is big.”
Bathroom focus
The £175m business supplies bathrooms as well as kitchen appliances, sinks and taps, to independent and national retailers, alongside housebuilders. But it is bathrooms which is a growth story for the distributor, accounting for 70% of its business. Richard George states: “In retail, if I look over the last five years, our bathroom sales have grown 200%.” And PJH points to industry reports which suggest steady – albeit single digit - growth of the bathroom market. Head of marketing and product Kim Cooper explains: “People are still willing to do bathroom projects and updates to give the space a new look and feel.” And PJH is positioned to serve a wide range of budgets with its Bathrooms to Love showroom offer and trade-focused Bathroom to Go, positioned at an accessible price. “We are really passionate about the quality of our products. Even our entry level products in our Bathrooms 2Go collection are quality products at great prices –such as the 2GO rimless WC with soft-close seat”, adds Kim Cooper.
Brands and own brands
The additional distribution space has enabled PJH to introduce “hundreds” of new products in its Bathrooms to Love collection. “We were probably slightly constrained in the latter years of Cannock”, says Kim Cooper, adding “and we’ve got one of our biggest launches coming up for Spring/Summer, including Fitted Furniture in wall-hung and floorstanding versions.”
As part of its portfolio, PJH has also become an exclusive distributor for Abode’s Focus 60 Bathroom Collection and Fibo. Kim Cooper comments: “Fibo is a complementary range, as we didn’t have wall panelling. We’ve worked with Abode on its sinks and taps. We have a really good relationship with them and the Focus 60 bathroom offer is quite different to the products we have within Bathrooms to Love.”
Has PJH felt pressure to seek out suppliers for exclusive partnerships in such a competitive market? Richard George says: “I think it’s more the other way around. They
\1
2. FLAGSHIP DISTRIBUTION CENTRE
Located in Wolverhampton, the Distribution Centre is twice the size of its Cannock depot, which it replaces, and features a trade showroom
1. PJH MANAGEMENT TEAM
Left to right: CEO Richard George, head of marketing and product Kim Cooper and head of retail customer experience Brett Jenkinson
want the exclusivity because of our service. You both have to win out of a partnership, which sometimes leads you down an exclusivity route. Suppliers have more exclusive relationships with a distributor because they can have more debate about how they jointly service customers.”
Commenting about the prospect of more exclusive distribution partnerships, Richard George adds: “We don’t want to be just a collection of brands. That doesn’t mean we won’t have more brands in the future, but they need to fit, strategically, and offer differentiation for our customers.”
Added value service
At the heart of the business is product availability, and PJH offers next-day delivery for 93% of UK postcodes. “We hold anywhere between £25million-£30million worth of stock across the business. Product availability is key. Customers want to call, get it next day, and know it’s a great product. Now they want you to take product to their customers’ homes. So service is so much more important”, explains Richard George.
The focus on enhanced service also translates into communications, for partners and consumers. Its Bathrooms to Love consumer website has reported an 180% growth in traffic and PJH has recently expanded its Augmented Reality, so consumers can see how its bathrooms will look in their own home.
Kim Cooper adds: “We’ve got our Partners Portal, our b2b website, which is fundamental to customer service. Not only can retailers transact on there, but they can check stock levels. They can make payments, check paperwork and track deliveries, so customers have full traceability of their order.”
It all helps form a partnership with its customers, as Richard George adds: “You’ve got to be innovative not just in product but how you work with customers. Some of that is the portal, some of that is how we trade with them in commercial terms and how you interact. Anybody can negotiate customers down, to make more money, but that’s not long-lasting and we want to work with our partners over the long term”, with Kim Cooper highlighting the company’s philosophy of “together we’re better”.
Costs to business
But with the unavoidable hike in National Insurance contributions (NIC) and inflationary price increases, impacting the industry, will it mean passing on costs to its customers.
3. GROWTH PLANS
Racked for around 20,000 pallets, the warehouse can be configured to hold more product when required, and provides next-day delivery to 93% of UK postcodes
4. TRADE SHOWROOM
PJH is preparing for one of its largest product launches. Its Bathrooms to Love Collection is featured in its new trade showroom
Employing 570 people across the business, Richard George says the NIC cost runs into several hundreds of thousands of pounds. “We will have to look at how we’re pricing things but we’re always doing that. We’ve got to look for more efficiencies in our business, but again we’re always doing that, and then there’ll be more pressure on us to drive more top line sales.” He adds: “Even if people put prices up this year, it won’t necessarily just be National Insurance, there are also inflationary pressures of the last couple of years.”
Instead, Richard George believes the company’s biggest challenge will be maintaining sales growth: “I genuinely think we’re in a fantastic place, so how do we keep moving the dial? Our strategy is trying to grow by 10% per annum profit.”
Market opportunities
Re-iterating the “enormous” size of the bathroom market, Richard George says PJH’s bigger opportunity is gaining share, by finding new retailers and encouraging more members of buying groups to trade with the company. “Our competitors do some really good things, so how do we turn their customer’s head to trade with us? It’s as simple as that from my perspective in retail.” But the ambition for PJH is not to be the UK’s Number One distributor as Richard George states: “You can always say we want to be the number one distributor but what’s your definition of that? We want to be first choice with our customers and first choice for our employees. They can define whether we are number one.”
Inside the cabinet
Häfele UK has launched its first-ever own-brand collection of in-cabinet storage solutions, Utensio, bringing together style, functionality and ease of installation. Isabel James, Category Manager for Furniture Equipment, Sliding and Assisted Living, reveals more about the new collection and why it marks a step change in kitchen storage.
Utensio is Häfele’s first own-brand storage range, offering a refined, flexible and considered solution to in-cabinet organisation. The range draws on a century of expertise in kitchens and furniture fittings, with a “designed by experts, for experts” philosophy. Utensio combines our understanding of consumer needs and the technical intricacies of highperformance storage systems, plus gives our customers greater choice when they come to Häfele for interior storage.
Each Utensio element is crafted by designers who understand current trends, practical demands of daily life, multigenerational living, and the UK KBB market. Utensio comes in three finishes –Folded, Accent and Glass – so customers can match fittings to their kitchen aesthetic. This gives flexibility in design and price point, which matters in today’s market.
For tall larder solutions, there’s Deluxe Pantry, Swing Larder and the 'stack and slide’ Drawer Larder, each with anti-slip mats and a load capacity up to 125kg. They maximise storage with easy access and suit various kitchen layouts.
For multi-generational homes, the Easy Down wall system provides safe and convenient access to high-mounted items, while the Inline corner solution is ideal for wheelchair users, as the clever pull mechanism doesn’t obstruct neighbouring cabinets.
Maximising every square inch of space, the under-counter storage options – Slim Base, Larder Base and Drawer Base – can work in isolation or collaboratively, while corner solutions Glide, Slide and Fold make accessing corners easy.
We know integrated bins are incredibly popular amongst homeowners, so we’ve created a range offering multi-purpose storage for waste, recyclables and even children’s toys. These include Maxi Flex bin which is the largest integrated bin capacity on the market at 98 litres and Maxi Flex Compact, an under-sink bin that fits alongside a hot water tap boiler.
Retrofit opportunity
Every product is designed to fit a 490mm deep cabinet. That’s important because it means
most standard kitchen units in the UK can accommodate Utensio without needing adjustment. It makes the whole range suitable for new kitchens and retrofit, which opens up more opportunities for designers, retailers and installers.
At Häfele, we’ve always been a one-stopshop for kitchen solutions. With Utensio, we’re taking that offer one step further by creating a collection that meets functional needs and sets a new benchmark for internal storage. It’s elevated in design and ease of use, and we’ve developed it to meet the growing demand for intelligent, attractive storage that’s simple to install.
It’s perfect for customers looking to combine beauty with practicality. The whole range is focused on quality and performance without compromising looks.
Built with installers in mind
One of the biggest pain points for installers is complex fitting processes that leave too much room for error. We’ve tackled that head-on with Utensio. Every product comes with a complete fitting kit, including clear, picture-led instructions, jigs, and templates with pre-cut holes. These templates can be taped into position and show precisely where drill holes should go, eliminating measuring and significantly reducing the margin for error. We’ve also added easy-clip baskets, where relevant, so it’s easy for homeowners to make adjustments once fitted.
It’s about making the installer’s job easier, saving time and ensuring a consistent, accurate fit – all of which leads to a better result for the end customer. It also frees up the fitter’s time to focus on other installations.
Supporting retailers
We’ve also made sure Utensio is easy for retailers to adopt and promote. We’ve created a mobile showroom that’s available to book through the Häfele website. It allows designers and installers to get hands-on with the range and really see the quality and versatility of the solutions up close.
We’re also backing the range with a marketleading 12-year guarantee. That reflects our confidence in the quality of Utensio and gives both retailers and customers reassurance in their investment.
For more information, visit hafele.co.uk/utensio
Get in touch
How touch-free taps enable designers to create kitchens for multigenerational use, enhancing hygiene and saving water
Touch-free kitchen tap sales may have been propelled by the pandemic for improved hygiene, but they simply make common sense. When preparing food means handling raw meat or just having messy hands, reducing the number of touch points in a kitchen can help minimise contamination and enhance cleanliness. Elina Enqvist-Twomey, leader product management flushing systems, fixtures and kitchens at Grohe UK continues: “Cooking and hosting at home has been a large trend in recent years, which has further attributed to consumers increased awareness around kitchen hygiene. As a result, consumers are more aware of their needs and in turn can make more informed purchasing decisions that ease design pain points, such as hands-free function, self-cleaning qualities and anti-bacterial surfaces.”
Hands-free operation
At the higher-end of the market, motion sensor technology, hands-free push buttons and foot controls have led the way in touch-free taps. When demonstrated in the showroom, they can capture attention and encourage a consumer into a higher ticket purchase. Among a raft of kitchen taps featuring sensor operation are the likes of Clearwater’s Amelio tap, Franke’s Atlas Neo Sensor and the Blanco BlancoCulina-S II Sensor Tap.
Whereas Grohe has introduced a footoperated pedal on the base unit of furniture for its K7 FootControl and Essence FootControl models and they can be retrofitted to any Grohe tap. In addition, it also offers push button operation on its SmartControl kitchen taps, which can be operated by wrist and arm.
However, hands-free operation can also be achieved with careful choice of tap design. Product manager at Abode Dan Biddle explains: “Alternatively, low-tech tap models are also providing an element of touch-free operation with the handle located on the front of the tap body, which helps to reduce reach for users and provide agile movement via a single lever.”
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1. FRANKE
In touch-free mode, water temperature can be pre-set on the Atlas Neo Sensor, and the tap stops after 30 seconds, with claimed savings of up to 3 litres of water per hand wash. Watch the video at www.rdr.link/KBG006
2. ABODE
Abode Pronteau Scandi E 4-in-1 offers hand-free water dispensing, but instant hot water is only delivered using a sensor Touch Key. Discover all the details at www.rdr.link/KBG007
3. BLANCO
Hands-free operation is activated using a wave sensor located on the body of the tap and is also setup to dispense water when a saucepan is detected, stopping when it is removed. Download the product sheet at www.rdr.link/KBG008
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Accessible design
It leads neatly on to the role of the touch-free tap to meet the needs of a wide church of consumers. With ONS data revealing 2.1% of households were multi-generational in 2021, an increase on 2011, home design which is suitable for all ages and abilities is only going to grow in importance.
Sales and procurement director at Clearwater Daniel Boulton points out: “The rise in multi-generational living is definitely playing its part, as homeowners look to invest in products that are safe for all members of the family to operate.” And Elina Enqvist-Twomey of Grohe agrees, adding: “Easy-to-use functionality ensures users of all ages and capabilities are able to use fittings freely, enhancing multi-generational family living and catering to those with reduced mobility. The rise of mixed generations living together has seen the market for accessible and inclusive kitchen design developing significantly, providing retailers a great opportunity to upsell and encouraging futureproofing design considerations to customers, such as touchless taps.”
4. CLEARWATER
Amelio sensor tap allows for hands-free operation and boasts a two-function spray. www.rdr.link/KBG009
Water-saving sensors
And futureproofing could also relate to the role of design in protecting the planet, with touch-free taps also helping save water. Brand communications manager at Blanco Tasmin Mills talks through the operation of its BlancoCulina-S II Sensor Tap: “The handsfree operation is activated using a wave sensor located on the body of the tap and deactivated by using the same wave motion. Additionally, the tap is setup to sense a
saucepan beneath the sensor and will automatically dispense water, stopping the flow when it is removed.”
Industry experts agree touch-free taps are gaining traction, as consumers look for ways to reduce their environmental impact, as well as their utility bills with Franke reporting its Atlas Neo Sensor tap can save as much up to 3 litres of water per hand wash, and reduce consumption by at least 50%.
Future sales
There are multiple reasons why consumers may opt for a touch-free tap, from hand-free convenience, through to improved hygiene, human-centred design and even water-saving. What is for sure, is that as these topics continue to grow in importance for consumers, they will drive sales. Dan Biddle of Abode concludes: “We anticipate that the latest kitchen tap designs will be pivotal to supporting the affluent grey market and younger generation, so that everyone can enjoy low maintenance, high quality kitchen environments that enhance wellbeing, save on water and energy, as well as support lifestyle changes for the long-term.”
Glow up
We take a look at decorative lighting options, which can transform spaces, and extend sales beyond the traditional boundaries of kitchens
With the kitchen now part of ground floor living, it opens up sales for lighting beyond the traditional boundaries. Kitchen designers can now offer decorative solutions right across the home. Such is the power of lighting in interior design, it not only provides illumination but allows designers to transform and customise and personalise a space. Moreover, a careful choice of lighting can add value – as well as profit - to a project.
Such has been the interest in whole house lighting, Häfele recently introduced a luxury lighting range from Eglo, which includes decorative pendants, ceiling and wall lights, downlights, bathroom lighting, track lighting and LED ceiling fans. Category manager for lighting and electrical Jake Loughlin said: “It’s long been our ambition to build on our industry-recognised expertise in furniture lighting, and offer a solution for every room in the home, providing a true ‘lighting for living’ proposition. The addition of Eglo to our range is a key part of this strategy and will make us an invaluable partner to customers who want to create efficiencies by working with a sole lighting supplier for all their needs.”
Appliance brand lighting
Kitchen appliance manufacturers have recognised a market for decorative lighting, with downdraft extraction opening up sales possibilities above the hob. Head of sales at Bora UK Andy Cummings says: “The move towards cooktop extractors has opened up new possibilities for pendant lighting in the kitchen. It’s why Bora introduced its new lighting range last year. Lighting is never going to be our main product category but having made the job of bulky overhead extractor hoods redundant with our innovative cooktop extractors, we wanted to provide our customers with innovative lighting solutions.”
It offers Bora Horizon, a single strip pendant and Bora Stars as a single tube or multiple tubes in circular or linear configurations, Whereas the Designer Lighting collection
1. HAFELE
Lighting brand Eglo’s range offers decorative pendants, ceiling and wall lights, downlights, bathroom lighting, track lighting and LED ceiling fans. View the range at www.rdr.link/KBG010
2. BORA
Available as a single light tube in a surface-mounted or built-in version or with three lights in a linear or circular arrangement. Watch the video at www.rdr.link/KBG011
from Novy offers Pendant, alongside Shelf and Wall LED illumination, all of which are operated by gesture commands. The Pendant is an overhead accompaniment to a vented hob, while the Shelf and Shelf Pro models answer the trend for floating shelves. Completing its offer, the Wall is a lighting solution to illuminate a recess in the kitchen or within a home bar, and users can change the colour hue, as required. All come in a choice of eight lengths, in either Mineral Black and Mineral White, with Shelf Pro available in seven lengths.
LED tape effects
However, decorative lighting does not rely on statement lamp choice alone. It can equally be created using LED tape to create an integrated and yet stand-out visual effect. At the KBB Birmingham 2024 exhibition, TLW Global showcased LED tape installed between the vertical slats of a wooden wall. With the growth in popularity of the acoustic-style panel aesthetic, which have grown in popularity for contemporary interior design, it further allows designers to extend into the home and seamlessly blend the kitchen space into adjacent living areas.
Designer Lighting 2.0 includes the Pendant, Shelf and Wall models in Mineral White or Mineral Black. View the range at www.rdr.link/KBG012
Marketing manager at TLW Global Eleanor Johnson comments: “Decorative features like slatted walls are increasingly used to define zones without disrupting flow. When paired with integrated LED lighting, these elements add both ambience and structure, creating a seamless transition between spaces.”
She continues: “The warm glow of integrated lighting within wooden slats adds
4. TLW GLOBAL
Offering a variety of Kitchen LED Tape Light, including colour temperature adjustable strips. See the range at www.rdr.link/KBG013
depth and visual interest, while maintaining an open, cohesive feel. Whether used as a backdrop, room divider, or feature wall, illuminated slat designs strike the perfect balance between practicality and style in modern, multifunctional interiors.” So take a look at the variety of decorative lighting on offer to kitchen retailers, and consider how a glow up can be profitable for project sales.
3. NOVY
just out
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1. EUROCAVE
Wine cellar manufacturer EuroCave has introduced Harmonie, where the appliance is created as a sideboard to suit a variety of interiors. Harmonie features a horizontal design and shallow depth – a first for EuroCave – and provides two independent compartments, each adjustable to a distinct temperature for red and white wine. Harmonie collection is available in three finishes: Light Oak, Pure White, and Smoked Brown, with matching or contrasting display and niche. Watch the video at www.rdr.link/KBG016
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2. CROWN IMPERIAL
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Saporé is the latest kitchen from British furniture manufacturer Crown Imperial, and is offered in a palette of eight neutrals and dark matt tones with a silk finish. It is presented, here, in a two-tone mix, with an L shaped focal island styled in Mercury and feature storage wall in Pebble. Saporé offers retailers eight handleless profiles to personalise the kitchen space, including Brushed Brass and Black options. Discover the entire range at www.rdr.link/KBG017
3. SYMPHONY
Kitchen manufacturer Symphony Grouphas expanded its worktop offering with a new collection of 26 laminate decors, made in its premises in South Yorkshire. The collection is built around four styles: Industrial, Marble, Stone and Woodgrain. Each includes a selection of decors, with worktops available in 22mm or 40mm square-edge or postformed profiles and in standard or premium finishes, with enhanced texture and matt effects. Read more at www.rdr.link/KBG018
4. ILVE
Luxury Italian appliance manufacturer Ilvehas expanded the colour palette of its Roma range cookers. It has introduced Burgundy Red, Midnight Blue, and Emerald Green to enhance both classic and contemporary kitchen aesthetics. With this trio of additions, Ilve’s Roma collection now boasts a palette of nine standard colours, with an optional RAL colour-match service. Check out all the options at www.rdr.link/KBG019
6. OMEGA
British kitchen manufacturer Omega has extended its Custom Size Panel range, with the introduction of Custom Size Fillers. According to Omega the Custom Size Fillers simplify installation, reduce time on site and minimise waste, with potential cost savings for installers and end users. Custom Fillers are available across all its brands—Sheraton, Mackintosh, English Rose, Chippendale, and Novus (pictured). Read more at www.rdr.link/KBG021
5. FRANKE
Kitchen sink, tap and hood manufacturer Franke has introduced the Maris Care bowl, an accessible design to meet a wide variety of needs. Designed with a reduced depth of 127mm, the shallower bowl has been created for easy reach, while in a seating position. Designed for inset installation and made from Fragranite, the Maris Care bowl comes in Matte Black, Stone Grey or Polar White. Download product information at www.rdr.link/KBG020
7. RANGEMASTER
British range cooker manufacturer Rangemaster has launched two range cooker families – the retro-style Estel Deluxe and contemporary Edge Deluxe. The models are available in 900mm, 1000mm and 1100mm widths, and in a choice of dual fuel or induction. Both the Estel Deluxe and Edge Deluxe feature an eight function oven and the 1100mm models come in a choice of layouts. Download the brochure at www.rdr.link/KBG022
Bowled over
How designers can create an impact in a bathroom space with a statement basin, introducing an accent colour, texture or shape
The focal point in a bathroom was once decided by the bath or shower enclosure – but now even smaller items can make a statement. Bold basins, in form or colour, are enabling designers to create an impact in all bathroom spaces. Marketing manager of Harrison Bathrooms Peter Woodward explains why: “Today’s bathrooms are all about individuality and luxury, with bold basins playing a key role in making a statement. Using various colours, materials and styles, a bathroom can become a room that goes far beyond functional.”
Colour palette
Colour is perhaps the most obvious starting point for a statement basin and creates a natural centrepiece to a room. Product and marketing director of Vado Angela Neve comments: “Colour has played an important role, with soft pastels, rich jewel tones and striking monochrome options becoming much more commonplace.”
TOTO recently introduced bold, coloured basins at the recent ISH exhibition, while Duravit opted for more earthy and textured tones with its Patricia Urquiola-designed Balcoon. Whereas Alape featured three
2.VICTORIA + ALBERT
The Seros podium basin shows statements aren’t restricted to countertop models. Available in white, it can also be offered in an array of colours, see www.rdr.link/KBG024
Made from concrete, the Orme pedestal basin features a round bowl, in a choice of colours, with a ribbed or smooth pedestal and optional shelf. Read more details at www.rdr.link/KBG023
colours on one model – with differing hues for internal, external and rim – with its Tricolour model. Brand marketing manager of Alape Emma Mottram states: “The fastestgrowing style of statement basins includes bold designs that showcase unique materials, finishes and textures.”
Metallic inspiration
It has seen metal become a tour de force in basin design, with metallic styles, for contemporary and traditional models. “Our copper basins continue to be a popular choice”, Keeley Sutcliffe brand manager at BC Designs expresses. “These are all smaller basins as they are in our vessel collection and can be used as standalone pieces or matched to our copper baths.” But it doesn’t mean the entire basin needs to be made out of metal, it can be an accent such as in the case of the Axor Suite basin which offers a metal ring around the outside of a solid surface bowl. Peter Woodward of Harrison Bathrooms notes the growth of the metallic basin: “Metallic and marble are our fastest-growing range of Scudo countertop basins that truly embody modern luxury.” And Abode has added PVD finish, metallic basin options as part of its Focus 60 collection. Product manager David Boddy states: “We have noted a rise in demand for warm, metallic finishes with brass becoming the most desirable metal in 2025.”
Organic shapes
For those looking to add flair without opting for a colour accent or a change in material, the shape of the basin has come to the fore. Technological advances in materials has seen the development of more structural pieces. Textures, such as fluting, together with waterinspired shapes, has inspired the forms of the latest basins. Roca brand manager Natalie Bird explains: “The use of innovative materials, such as FineCeramic, allow for the creation of thinner, more intricate and refined shapes while maintaining durability and functionality. These advancements enable designers to experiment with sculptural forms, organic contours, and striking finishes, offering a level of sophistication previously unattainable with traditional ceramics.”
Vanity inspired
Supported figuratively, and literally, by the trend for bathroom furniture – it could be argued the growth of the statement basin is based on the popularity of the vanity unit. Certainly that is the belief of industry experts. Product manager at Tissino Sally Bettison states: “At Tissino, we are firm believers that bathrooms are often designed around furniture, and so a statement basin very much fits this ethos.”
UK product and market manager of
1. KAST
Deco vessel basin is an oval-shaped bowl with fan detailing, which can be used to complement a wide range of vanity units. Download a brochure at www.rdr.link/KBG025
Hansgrohe UK Tina Robinson adds: “Countertop basins tend to provide a more premium feel, as the basin and the vanity it sits on can learn into certain premium features. In many cases, the exterior of the basin is more visible in a countertop basin design – providing opportunity to make a statement or draw interest. It is perhaps because of this that countertop basins are popular with consumers. In fact, data shows that 59% of sales in 2023 were for countertop basins.”
Undoubtedly the countertop basin offers a premium aesthetic, and - with twin basins for larger spaces – can also create a coveted boutique hotel look, which is a statement in itself. Head of communications marketing for House of Rohl Nigel Palmer elaborates: “The most notable trend is for twin basins, either countertop mounted or inset into a bespoke vanity unity. However, the new, sculptured form of the Seros, inspired by the work of British artist Sophie-Elizabeth Thompson, has been very popular since its launch at the Milan furniture fair last year.”
Spanning prices
Interestingly, the premium statement basin look can be achieved across price brackets. So all bathroom retailers can tap into the trend, regardless of what sector of the market they serve. Angela Neve of Vado points out: “Statement basins are no longer exclusive to the high-end market, they are now available across a range of price points, making bold design accessible to more showrooms.” However she adds: “Certain statement basins remain exclusive to the premium market.” So take a look at the wide choice of available colours, textures and shapes for basins.
4. HARRISON BATHROOMS
Part of the Scudo brand is the Koko Fluted Basin which is shown in a Brushed Bronze finish. Request a brochure at www.rdr.link/KBG026
3. PJH
The
1. ROPER RHODES
Originally launched in 2013, the Hampton range from Roper Rhodes is now available in more options and in new colours of Matt Black and Sage Green. The cabinetry spans compact cloakroom units to double vanities, with inset or undermounted basins, and solid surface worktops in Arctic White or Carrara. It is complemented by the introduction of Hampton sanitaryware, including back-towall and close-coupled WCs. Read more at www.rdr.link/KBG027
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2. ORIGINAL STYLE
Adding to the Original Style Living Collection is Murals, featuring Palm House and Eastern Mist (pictured), created by in-house product designer Becca Keenan. Inspired by luxurious orangeries, the Palm House mural brings tropical plants and stonework together in a backdrop. While Eastern Mist features illustrations of mountains shrouded in mist, pine branches and a pagoda to depict an East Asian landscape. Discover the panoramic tile range at www.rdr.link/KBG028
3. TISSINO
Bathroom brand Tissino has launched two brassware collections, Arturo and Santuro. Arturo features smooth, rounded forms, while the Santuro brassware collection is a reimagined classical design, with rounded body and square spout. Both collections include a variety of fittings, with seven handle options, and come in four finishes, including Brushed Nickel. Visit the website at www.rdr.link/KBG029
4. SCUDO
The Spotlight shower head is part of the newly launched Edition 20 of bathroom brand Scudo, which is owned by Harrison Bathrooms. It has seen the expansion of Core and Colour, which allows designers to colour match individual shower components. Spotlight comes in round and square designs, complete with a shower arm. Download a brochure at www.rdr.link/KBG030
company matters
Offering support for independent kitchen and bathroom firms because your business is our business
SOCIAL MEDIA
Rankings to revenue: Tracking SEO’s impact on profit
SEO executive at Door4
Megan Jones explores how retailers can turn search visibility into measurable revenue.
For kitchen and bathroom retailers investing in digital growth, SEO isn’t just about ranking high on Google—it’s about turning visibility into measurable revenue. But proving its financial impact can be tricky. Stronger rankings don’t automatically mean more sales, and without the right tracking in place, businesses risk pouring time and budget into strategies that don’t deliver tangible results. By linking organic search performance to conversions and revenue, retailers can confidently demonstrate SEO’s value and refine their approach for maximum return. A well-optimised website is the starting point for any SEO strategy. From targeting high-intent keywords to ensuring a smooth user experience, the goal is to improve rankings in a way that attracts the right audience—potential customers, not just website visitors. Technical health plays a critical role, too. A slow, clunky site won’t convert, no matter how well it ranks. Backlinks from trusted industry sources also help reinforce authority, pushing rankings higher and improving visibility in competitive search results.
Organic growth
Once the foundations are in place, tracking organic performance becomes crucial. Google Search Console and Google Analytics (GA4) provide a window into how people find and interact with a site. Metrics such as impressions, clicks, bounce rate and time on
page help businesses understand not just how much traffic is coming in, but whether it’s valuable. A sudden spike in visitors is meaningless if those users leave without taking action. By comparing these insights over time, retailers can spot trends, identify which pages drive the most engagement, and refine their strategy accordingly.
Connecting to conversions
SEO success isn’t about rankings alone—it’s about impact. If more people are finding your site but conversion rates aren’t improving, something is missing. Setting up clear goals in GA4, whether for lead generation (form submissions, sign-ups) or e-commerce sales, allows businesses to measure whether increased traffic is translating into tangible results. Attribution modelling goes a step further by identifying which pages, keywords and entry points are driving the most valuable interactions. A well-optimised landing page, for example, should see an uptick in both visits and conversions—proving that the right SEO efforts are paying off.
Mapping SEO to revenue
To justify ongoing investment in SEO, retailers need to demonstrate financial
return. Assigning a value to conversions is a simple but effective way to quantify impact. If an SEO-driven traffic increase leads to an additional 100 sales at £500 each, that’s an extra £50,000 in revenue. For leadgeneration businesses, calculating the average revenue per lead provides a similar benchmark. Multi-touch attribution also plays a key role. Not all conversions happen on the first visit—SEO often introduces customers to a retailer long before they make a purchase. Understanding how organic search fits into the broader customer journey gives retailers a more accurate picture of their contribution to overall revenue.
High-performing pages should be strengthened further, with expanded content and CRO (conversion rate optimisation) improvements to encourage more sales. Underperforming pages might need a fresh approach—perhaps a more targeted keyword focus or a better user experience. By treating SEO as an evolving process rather than a onetime effort,retailers can ensure it remains a revenue-driving asset, not just a cost on the marketing budget.
Discover Door4 services at www.rdr.link/KBG031
TRAINING AND DEVELOPMENT
Why apprenticeships matter for the KBB sector
MD of The Apprenticeship
Partner Hannah Hockley says the future of kitchen and bathroom retail depends on the next generation
With an ageing workforce and fewer young people entering skilled trades, the KBB sector faces a growing skills gap that could impact productivity, project timelines and business growth.
Apprenticeships provide a practical and cost-effective way to train new talent while ensuring the industry continues to thrive. By investing in apprenticeships, KBB businesses can secure a skilled workforce for the future, improve staff retention and strengthen their reputation for quality.
According to the Construction Skills Network, the UK needs over 225,000 additional construction workers by 2027 to meet demand. A significant proportion of these roles will be in specialist areas such as kitchen and bathroom fitting.
Home-grown talent
For many business owners, the challenge is not just finding skilled workers but keeping them. A well-structured apprenticeship programme can help businesses bring in enthusiastic new talent, train them to high standards, and build a loyal workforce for the future.
Unlike traditional hiring, where businesses must rely on the existing labour market, apprenticeships allow employers to develop talent from within. Apprentices learn through a mix of hands-on experience and structured training, meaning they gain the skills that businesses actually need.
For example, the Fitted Interiors Installer apprenticeship has been designed specifically for the KBB industry. It covers essential skills such as measuring, cutting, installing and finishing, ensuring apprentices can hit the ground running when working on real projects.
Businesses that invest in apprenticeships can:
• Train staff to their own company standards
• Ensure high-quality workmanship
• Reduce long-term recruitment costs
• Strengthen their reputation for skilled craftsmanship
Business benefits
Many business owners worry that taking on an apprentice will be costly or timeconsuming. In reality, the benefits often outweigh the investment:
• Cost-effective training – Government funding is available to cover much of the training costs. Businesses with a payroll under £3m only pay a maximum of 5% of training costs with the Government covering the rest. For businesses with under 50 employees taking on an apprentice under the age of 22, the full cost of the training is covered by the Government.
• Increased staff retention – Apprentices who feel invested in are more likely to stay with a company, reducing turnover and the costs of hiring new staff.
• Fresh ideas and innovation – Young apprentices bring new perspectives, energy and a willingness to learn, helping businesses stay adaptable in a changing industry.
Common misconceptions
Despite these benefits, some businesses hesitate to take on apprentices often due to
misunderstandings about how the system works. “Apprenticeships are only for school leavers.” Apprenticeships are available at different levels and can be used to upskill existing employees not just new starters. “I don’t have time to train someone.” While apprentices do need guidance, many training providers offer structured support reducing the burden on business owners.
What needs to change?
To secure the future of the KBB sector, more businesses need to take an active role in training the next generation. This requires:
• More businesses embracing apprenticeships as a workforce strategy.
• Stronger collaboration between employers and training providers to ensure training meets industry needs.
• Trade associations promoting apprenticeships and supporting their members in accessing training opportunities.
Industry bodies such as the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI) and the Chartered Institute of Plumbing and Heating Engineers (CIPHE) are already doing great work. But there is still more to be done to make apprenticeships a mainstream choice. Investing in apprentices today will secure the future of the industry tomorrow.
Discover the work of The Apprenticeship Partner at www.rdr.link/KBG032
web stories
What has been driving KBN’s website traffic?
Here are the top three stories with the biggest hits in March 2025 on www.kandbnews.co.uk
MYLIFE BATHROOMS
Bathroom supplier Mylife Bathrooms has invested £15million into the construction of a new HQ, with purpose-built warehouse and showroom, in Newry. Spanning 105,000sqft, MyLife Bathrooms reports it will be one of the largest commercial buildings in the city. This expansion marks the company’s third premises move in 12 years, which it says reflects “rapid” growth across the UK and Ireland. Read more at www.rdr.link/KBG033
HAFELE UK
Fittings manufacturer and distributor Häfele UK has launched Rewards for You to recognise customer loyalty and support kitchen designers. Users of the platform can claim points against their purchases to redeem prizes, which range from hampers, through to smart watches, and even overseas trips. Rewards for You will also act as an information hub for Häfele customers to find out company news. View the story at www.rdr.link/KBG034
APS DISTRIBUTION
Home of Swift Electrical and selected appliance brands, APS Distribution has appointed former AO employees Wayne Paskin and Roger Giles to its sales team. Roger Giles has been appointed as head of sales and product development, while Wayne Paskin has been named head of business development, Giles has also worked for Omega PLC and Moores, while Paskin has worked for Omega PLC, JPD Contracts and PJH. Discover more at www.rdr.link/KBG035
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Here is a useful summary of all the adverts that appear in this issue of Kitchens & Bathrooms News. Each is listed with its page number and a direct URL that will get you straight to the relevant online information.
