Kitchens & Bathrooms News September 2022 by Hamerville Media Group

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KI TCHENS &

BATHROOMS NEWS THE BUSINESS MAGAZINE FOR KITCHEN & BATHROOM PROFESSIONALS

SEPTEMBER 2022

KITCHEN & BATHROOM CONFERENCE 2022 Open to all independent retailers, national chair of Kbsa says the event will support, protect and promote the sector

KUTCHENHAUS Kitchen franchise aims to grow network by 50% by end of 2022

SIEMATIC MD INTERVIEW Kerry Furber explains how she grew up with the SieMatic brand and reveals its plans for the future

news ■ expert views ■ company profiles ■ products ■ SME support www.kandbnews.co.uk

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NO 172 VOL 16 SEPTEMBER 2022

contents

BATHROOMS

5 First word

Editor’s comment

31 Bathroom suites

6 News

We take a look at why modern design classics will become more important choices for bathroom retailers and their customers

Round-up of industry headlines

34 Just out

10 Analysis Founder of JKMR Jayne Barber looks at changing tenures, with challenges and opportunities for the kitchen industry

The latest bathroom products on the market

12 People Promotions and appointments

13 Inbox Reader feedback

14 Kbsa Kitchen & Bathroom Conference National chair Richard Hibbert explains why the event is now open to all retailers and what he hopes they will gain from attending the conference

18 Milan show report Curated highlights of Salone del Mobile.Milan, looking at furniture, appliances and even bathrooms

28 KITCHENS 23 Wine storage At-home wine consumption and need for its storage grew during the COVID lockdowns. But will the sales momentum of dedicated wine cooling be maintained?

27 Home offices Born out of the pandemic home offices are here to stay. So how can KBB retailers capitalise on this market?

28 Just out The latest kitchen products on the market

BUSINESS 36 Retailer profile Head of marketing at Kutchenhaus Paul Lee says the kitchen retail franchise is ambitious for growth, with plans to boost its network by 50% in the UK, by the end of 2022.

38 Supplier profile Kerry Furber has recently succeeded Bernard Otulakowski, who spent four decades as managing director of SieMatic UK. But we find out she was practically raised to take the role, as she explains how the company is evolving

40 Company matters SME advice covering marketing, financial and management issues, as well as personal development www.kandbnews.co.uk K&BNEWS SEPTEMBER 2022

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FIRST WORD

NEWS & VIEWS

We go again The connection between sport and business performance has long been recognised, from developing individual and team strengths, through to creating winning strategies and focusing on an end goal. Following an extraordinary summer of sport and increasingly tough economic headwinds ahead, the emphasis on these topics has never been more critical. PWC has reported consumer sentiment is at a lower point than any time during the pandemic, and in the biggest decline since the 2008 Global Financial Crisis. It has already seen consumers changing patterns of spending, as according to its Consumer Sentiment Survey in June, net spending on big ticket purchases dropped by 40%, as more money was diverted to food, petrol and energy bills. In addition, 35% of those surveyed had already traded down to cheaper items. Following a hike of interest rates to the highest level for the past 27 years, inflation expected to hit 13% and the Bank of England warning of a year-long recession, it signals more tough times for KBB retail. So that’s the bad news. However, independent retailers are agile, entrepreneurial and quick to recognise business challenges also bring opportunities. In PWC’s The Consumer Reconsidered report, it found the consumer journey to purchase for big-ticket items increasingly complex. It may start online but is more likely to result in an in-store purchase. It means more opportunities for retailers to engage with

prospective customers, through digital means. And with 37% of surveyed consumers preferring physical stores for enjoyment or pleasure, it highlights a continuing need for showrooms to create an in-store experience. PWC further reports the consumer preference is not to switch to cheaper outlets, instead look for special offers and cheaper options, highlighting the need to offer trade down options. It advises retailers to target demographic groups less affected, which could be builders who still need to complete homes. Most of all, it states retailers must get their house in order, revisiting budgets and ensuring they are lean and fit. Further aiding retailers, trade association the Kbsa has opened the doors to its Kitchen & Bathroom Conference, for the first time, to all independents, so they can benefit from guest speakers. And remember that sports analogy? Well among them will be a performance psychologist who works with clubs in the FA Premier League and businesses to create development plans. This, together with the lessons already learned from previous recessions, means retailers will adapt to the changing circumstances. Undeterred, we go again!

KBN LIKES ✔ ...The Kbsa has opened its Kitchen & Bathroom Conference to all independent retailers, enabling them to benefit from expert talks about how to boost business performance in these tough times... Visit www.kbsa.org.uk/agm-2022

KBN DISLIKES ✖ ...The economic backdrop which is going to cause concern for many KBB showroom. But knows, despite the tough times ahead, retailers are agile and entrepreneurial

KBN WANTS ! …Kitchen and bathroom retailers to swap their top tips for surviving recessions, which we will share through the pages of the magazine and online at www.kandbnews.co.uk. Email the editor at pturrell@hamerville.co.uk to get involved

Philippa Turrell Editor Email your views on this subject, or any other, to pturrell@hamerville.co.uk To be removed from this magazine’s circulation please call 01923 237799 or email circulation@hamerville.co.uk Editor Philippa Turrell e: pturrell@hamerville.co.uk Designer Donna Booth

Group Advertisement Manager Craig Jowsey e: craig@hamerville.co.uk

Group Production Manager Carol Padgett e: carol@hamerville.co.uk

Advertisement Manager Marcus Hooper e: mhooper@hamerville.co.uk

Printer Walstead Roche

TRADE JOURNALIST/ EDITOR MAGAZINE OF THE YEAR 2014

HOME IMPROVEMENT JOURNALIST OF THE YEAR 2014

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© 2022 KITCHENS & BATHROOMS NEWS accepts no responsibility for damage or loss, however caused, to any material submitted for publication. While every effort is made to ensure facts are correct at time of going to press, no responsibility can be accepted for incorrect product descriptions or facts. No part of this magazine may be reproduced, in any form, without prior written permission from the publishers.

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NEWS & VIEWS

MAKING HEADLINES

House of Rohl owner buys British showering manufacturer

IN BRIEF ■ Kitchen and bathroom distributor PJH has signed a deal with German appliance manufacturer Miele to distribute its full range of built-in and freestanding products. Over 200 SKUs, spanning cooking, dishwashers, refrigeration and laundry models will add to PJH’s existing appliance portfolio. Miele adds to PJH’s offer which includes Elica, Neff, Bosch, Whirlpool, Hotpoint, Indesit, AEG, Electrolux, Zanussi and own brand Prima. View the story at www.rdr.link/KAH001 ■ Yorkshire-based worktop supplier Gemini Worktops is targeting growth, following a funding deal of £150,000 with Reward Finance Group. The quartz and solid surface supplier, based near York, already has a working capital facility with Reward. Earlier this year, Gemini Worktops opened a showroom at its headquarters to complement its online business. Read more at www.rdr.link/KAH002 ■ Bathroom manufacturer RAK Ceramics staff and its customers raised over £44,000 during its annual Charity Golf Day for Rowans Hospice, which provides end-of-life care in Southeast Hampshire. Held for the fourth time on the Kings Course at Warwickshire Golf Club, the day included prizes for Nearest to the Pin and Longest Drive. It culminated in a dinner and charity auction, featuring prizes donated by RAK Ceramics staff. See the story at www.rdr.link/KAH003

Fortune Brands acquires Aqualisa for $160m Home product and security company Fortune Brands has acquired shower manufacturer Aqualisa Holdings for approximately $160 million, which is around eight times post-synergy EBIDTA. Chief executive officer of Fortune Brands Nicholas Fink commented: “Fortune Brands has long been a brand and innovation leader. As we continue to evolve, we are proactively positioning our company for a future of increased brand and innovation strength and accelerated growth.” He continued: “This exciting acquisition helps advance our key strategic focus on the super-

charged categories in water. “As part of our Fortune Brands Water Innovations business, Aqualisa will enable us to continue to leverage powerful growth accelerants in water management, connected products and global sustainability. “These categories present tremendous opportunities for our company, and Aqualisa’s portfolio of digital, premium showering products will enhance our ability to capture that upside.” In the Fortune Brands Water Innovations business, Aqualisa will sit alongside House of Rohl brands, including Perrin & Rowe, Victoria+Albert, Shaws, Riobel and

Moen in America. Founded in 1976, Aqualisa is headquartered in Westerham, Kent, employs 260 people and manufactures showers and digital showering technologies, including its latest premium brand Elisa.

Trade supplier believes kitchen market larger than previously estimated

Howdens half-year results beat pre-COVID trade Trade kitchen supplier Howdens has delivered group revenue of £913.1million in its 2022 Half Year Results, up 16.3% on 2021 and 38.3% ahead of pre-COVID trade in 2019. Its UK revenue was £889.3m, 16.4% up on last year, and in the ﬁrst four-week period of the second half of the year, grew by 8% and was 44% ahead of 2019. Gross margin was ahead of last year at 61.9% and proﬁt before tax was £145.0m, up 21.6% on 2021 and 85.7% on 2019, which outpaced revenue growth. The company opened 10 new depots and revamped 34 older depots in the UK, with 7 new depots in France and 1 in the Republic of Ireland. It now operates from 788 UK depots, 42 in France and Belgium and 1 in the Republic of Ireland, with plans to open 30 new depots in 2022.

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Having conducted research into the UK kitchen market, Howdens management believes it is larger than previously estimated at around £6.5billion, with the UK joinery market at £4bn. In fact, it believes there is potential for at least 1,000 depots in the UK, including 25 in Northern Ireland. Howdens has launched 19 new kitchen ranges in the ﬁrst half of 2022, with more emphasis on higher-priced models and, following its acquisition of Sheridan Fabrication, plans to expand capacity of solid surface worktops. It has also built upon its choice of entry level kitchens, offering

more modern and Shaker designs. As well as its plans to extend its factory in Howden, East Yorkshire, the company is increasing manufacturing capacity for cabinets and rigid assembly, with a new machining line for more door styles. The kitchen manufacturer is also investing in a new, purposebuilt warehouse and distribution centre. near its Howden site, to house picking and despatch. Chief executive Andrew Livingston commented on the results: “Howdens delivered a strong financial performance in the first half, well ahead of pre-COVID levels in 2019, as we continued to manage effectively ongoing inflationary and supply chain pressures.” He added: “While watchful of market conditions and consumer sentiment, the Group remains on track with its outlook for the full year.”

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Slowing of new orders as consumers take longer to commit

Wickes posts strong sales but signs of market softening Home improvement retailer Wickes has announced second quarter like-for-like sales growth of 5.4%, with progression in its core and Do It For Me (DIFM) business. First half sales were up 0.8% against “strong” prior year comparative results, however the company reported it has seen signs of softening in DIY and DIFM markets in recent weeks. Core like-for-like sales for the second quarter were down 0.2%, which was an improvement on the ﬁrst quarter which was down 11%, as Wickes stated comparatives start to ease. First half core sales were down 5.5% but remained “signiﬁcantly” ahead on a three-year basis. Wickes also reported its local

trade sales performed “very strongly” with its TradePro customer base increasing by 60,000 to 690.000 during the first half (FY 2021: 80,000). DIFM like-for-like sales in the first quarter were up 26.4% and first half was 29.7% ahead on a one-year basis, as the company worked through an elevated order book. However, Wickes stated it has seen some slowing of new orders in recent weeks, as customers take longer to commit to big-ticket projects. Although, the company stated conversions remain good, cancellations low, and it has a strong order book. The retailer suggested

customers are reacting to the uncertain macroeconomic backdrop, as we enter the second half of the ﬁnancial year, and Wickes expects an adjusted full year proﬁt before tax of £72-82million. CEO of Wickes David Wood commented: “Wickes has delivered another strong performance, as the business continues to provide the best value, choice and availability for consumers. “Our TradePro scheme is expanding with great momentum as tradespeople turn to Wickes for value during a period in which consumers are becoming more price conscious. “It is encouraging to see continued outperformance in our Core market share, despite recent

signs of softening in the DIY market. “We continue to do a great job engaging DIFM customers as they take a little more time to consider their purchases.” He continued: “Our investment for growth progressed in the period with five store refits completed in the first half which continue to drive strong returns. “We remain watchful of the macroeconomic backdrop and are managing the business appropriately to navigate these external pressures. “We are confident that our uniquely balanced business model and great value offer for customers will enable us to continue to deliver for the benefit of all our stakeholders.”

Former Kohler manager joins Norcros firm

Breen rejoins industry

Vado names Andy Baines MD

VitrA Bathrooms appoints new MD

Norcros Plc has appointed Andy Baines as managing director of brassware manufacturer Vado, succeeding Iain Gibson who has retired. Gibson has held the position of managing director for the last two years. Baines joins Vado with a 26year career history within the bathroom industry, the last 13 of which were his second spell at Kohler. He most recently held the position of general manager for global commercial products,

kitchens, and bath group. Prior to this, Baines spent five years as president of Robern in the USA and five years as new product development director for Kohler Mira/Kohler K&B UK. Speaking of his appointment, Andy Baines commented: “I am an innovator and designer at heart. I have always been passionate about helping create things that enhance peoples’ lives. “Joining Vado, who share the same values and at a pivotal point in the brand’s history, gives me and the team a great opportunity to drive the business forward to do incredible things.” He continued: “I believe leadership is an honour, not a status. It is my pleasure to provide a safe and fair space for people to be themselves, flex their imaginations and innovate in ways they never thought possible.”

Manufacturer VitrA Bathrooms UK has appointed Steve Breen as managing director, succeeding Levent Giray who has retired. Giray held the position for years, having ﬁrst brought the VitrA brand to the UK in 1992. Steve Breen joins VitrA from his role as general manager for Caterpillar construction plant dealer Finning UK and Ireland. He returns to the bathroom industry having previously worked for Ideal Standard, where he was sales director for three years. Breen brings a wealth of experience from both light and heavy side construction industries, having also grown businesses for Electrolux, AkzoNobel Coatings and Sitech UK. Giray commented: “I’m very proud of what the company has achieved over the last 30 years and grateful to have led a fantastic team.

“With his breadth of industry experience, I have no doubt that Steve will continue to drive the business forward.” Steve Breen added: “The VitrA business is a strong and enviable one – the team have achieved so much during Levent’s tenure. I look forward to working with everyone in this next chapter for VitrA UK.”

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NEWS & VIEWS

MAKING HEADLINES

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IN BRIEF ■ British furniture manufacturer Mereway Kitchens has rebranded its business for the first time since the company was established in 1986. The rebrand features a new visual identify, which has been created to reflect the company’s position in the luxury arena. In addition, it includes a new website with increased interactive functionalities and optimised retailer and Premium Partner pages, a new range of POS materials, reskimmed liveries and a storytelling video. Read the full story at www.rdr.link/KAH004 ■ Bathroom franchise Ripples has expanded its national presence, by opening its first ever showroom in the north of England. The Southport-based showroom is located at 78-80 Eastbank Street, and will be run by owner and director Daniel Doherty. Founded in 1988 by Roger and Sandra Kyme, with its first showroom in Bath, Ripples now has a network of 14 franchisees nationwide. Read more at www.rdr.link/KAH005 ■ Merchant group Wolseley has announced the formal completion of the deal for bathroom and tile retailer Tubs & Tiles, alongside Heat Merchants and Hevac Limited in Ireland. The three businesses combined have revenues of circa €150 million and employ over 400 people in 47 locations across the Republic of Ireland. All jobs, and the individual brands, will be retained. Read more at www.rdr.link/KAH006

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Mid-to-upper end priced ovens, hobs and hoods

Franke re-enters UK appliance market Sink, tap and hood manufacturer Franke has re-entered the UK appliance market with the launch of the Mythos Appliance Family, a range of ovens, hobs and hoods aimed at the mid-upper end of the market. Franke originally launched major domestic appliances, Frames by Franke, in 2016. But it pulled out of the UK market two years’ later to concentrate on its core categories of sinks, taps, waste management systems and hoods. Sales and marketing director at Franke Jo Sargent said the company’s decision to re-enter into the UK appliance market was because of opportunities provided by a new business division and a market beset by supply issues.

She said: “Of course, we see an opportunity to plug a gap in the market which current brands are at times struggling to meet but we are committed to ensuring ongoing product supply, customer support and aftersales service.” Sargent reassured kitchen retailers: “We recognise that we have previously launched and withdrawn appliances from the UK market, however we are in different times. “We now have several years of proven experience of supplying appliances across many European markets, a strategic commitment from the Home Solutions division to a whole system approach, and a changed market beset with supply chain problems.

“We are in a strong and secure position with our supply chains, we have good stockholding and we can deliver just as we are doing with our sink and tap products.” The Mythos range will be available ex-stock from distribution partners Swift, Waterline, Sinks & Things, Forth & Clyde and Bodel.

Award-winning kbb retailers

Hafele UK names Studio Partner Award winners Distributor Häfele UK announced the winners of its sixth annual Studio Partner Awards at a gala event held at the Cutty Sark in London. The awards celebrate design, business excellence and customer experience within the manufacturer and distributor’s network of independent kitchen showrooms. Trophies were presented across seven categories, including Best Showroom Experience, Kitchen Design of the Year and Studio Partner of the year. This year also saw the addition of a new category for 2022 for Best Functional Space Design, judged by a panel including architect and TV presenter Laura Jane Clark. The Studio Partner Award winners of 2022 were as follows 쎲

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Best Customer Service – Kitchen Living

쎲 쎲 쎲 쎲 쎲 쎲

Best Showroom Experience – HBC Kitchens Best Use of Digital Media – Regal Kitchens Kitchen Design of the Year – Parlour Farm Best Functional Space Design – Duncans of Grantown Studio Partner of the Year – Roma Interiors Häfele Representative of the Year – Kathryn Emsley

Commenting on the awards, sales director at Hafele UK Gareth Bevan said: “It was brilliant to have so many of our customers and employees all come together for the Studio Partner Awards in London and we’ve received so much positive feedback on the event. “What particularly stood out in this year’s entries is just how inspirational, resourceful and

committed our Studio Partners have been over the last year. “Despite challenging trading conditions, our Studio Partners have gone out of their way to deliver an exceptional level of support and service to their customers and the standard of entries was particularly high this year. Congratulations to all the winners and shortlisted candidates.”

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NEWS & VIEWS

ANALYSIS

Rise of home renters Founder and director of JKMR Jayne Barber looks at the shift in UK tenures and what it could mean for the kitchen industry focused on owner-occupiers

The outlook for the kitchen market is driven by factors beyond the immediate control of the industry itself, including economic conditions and the rise of online shopping. Equally important for very long-term planning, however, is any shift in housing tenure. Over the last two decades, the UK has seen shifts in the pattern of household tenure. Owneroccupiers remain, by far, the most common UK household tenure, but share has been falling for more than a decade. And after 2030, it is expected the decline will start to accelerate as large numbers of the population move into their 40s without being on the property ladder. Strategies for funding elderly care may negatively impact inherited funds/ property for the newly ‘middle aged’ generation. current retail routes altogether, in favour of operations that specialise in renting ﬁxtures. In this scenario, a kitchen would be rented for the duration of a tenancy, not permanent to the dwelling, shifting construction to free-standing or modular.

Rental market With social housing provision unable to meet housing needs, private rental has become the second largest tenure option, with over 20% of UK households in this category - compared to 10.1% in 2001. At present there is little disinclination for most renters to invest in fixtures they may only have one or two years use of; while for the small-scale landlords a wish for ‘superficially chic’ products, able to be cheaply/quickly replaced, is a significant driver of retail outlet choice. However, it is the growth of large-scale institutions as landlords that has the greatest capacity to drive market change. JKMR estimates the number of properties with ‘owner-occupier’ tenure will increase only 10% on 2017 levels by 2031, and privately owned but rented out homes will increase by a similar ratio. However, the number of institutionally owned rental properties will have increased by 75% on 2017 levels. Construction industry forecasts suggest over the next decade the institutionally owned built-for-rent sector will account for around 1.7million new individual homes. Institutional landlords will also have taken over some pre-existing property portfolios.

FIxtures At present, it tends to be assumed the build-torent market in the UK will mirror the USA (where

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Communal kitchens

it is more established market both in terms of provision and investment) with most new buildto-rent being large-scale apartment developments. However, given the UK’s low rise ‘council estate’ template, it may be the UK will tend towards build-to-rent ‘village’ style developments. In JKMR’s view, since many development funders/builders come from a retirement living background, there is no reason to presume it will be the ‘owner-occupier’ new build kitchen suppliers who will be the prime beneﬁciaries of sector growth. In addition, since the properties are created as long-term investments, specifying processes may well differ from the conventional new build sector. Since the property may regularly switch between household types, affecting product need, build-to-rent supply may move out of

A number of build-to-rent developments are also being designed with communal socialising and eating areas. If a semi-communal style of living became the norm, and there are those who propose it as reducing loneliness and social disintegration, it could potentially herald a return of high-end 1930s style blocks containing restaurants, and/or provision of communal kitchens (which would match environmental concerns for more energy efficiency and reduction of food waste, with households sharing cooking time and ingredients). This would have a huge impact on the need for individual kitchens in an signiﬁcant proportion of UK new build homes, and potentially change a whole generation’s view of what is a kitchen altogether. JKMR provides B2B research for the ﬁtted kitchen industry. Its reports include in-depth analysis of how wider demographic, retailing, housing, and social trends affect kitchen market development. For further details contact Jayne Barber on 07507 612816

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NEWS & VIEWS

PEOPLE

Position filled Appointments and promotions across the industry

WILSONART

DURAVIT

MEREWAY

OPTIDEK

Manufacturer and distributor of HPL surfaces Wilsonart UK has appointed Elliott Fairlie as product manager for kitchens across the UK and EMEA. Fairlie joins Wilsonart from wood specialist Egger Group, where he worked for 11 years most recently as senior décor manager for the UK and Ireland. With a wealth of knowledge of surfaces and a background in product marketing, he will be responsible for developing new product designs.

Annette Becker has joined bathroom manufacturer Duravit as vice president global marketing, with responsibility for the newly merged division of marketing and commercial product management. On completing her PhD in Business Studies, Becker worked in product management at Bosch, heading up brand management and the user experience segment. Most recently she was head of global marketing at the Fischer Group.

British kitchen manufacturer Mereway has appointed Gavin Wheelan as area sales manager for the North of England. He brings a wealth of industry knowledge and experience to his role, having worked for the last eight years in the stone sector for Cosentino and Laminam. Prior to that, Gavin Wheelan worked in sales and management roles for home improvement retailers Wickes, B&Q and kitchen franchise Kutchenhaus.

Premium wall coverings specialist Optidek has appointed Liz Le Fevre as regional sales manager for London. She joins the business with 12 years’ experience in the KBB industry, and was most recently responsible for large project tenders across residential and commercial sectors at Brandt Design. Liz Le Fevre’s role is to inform and advise kitchen and bathroom studios about how to incorporate wall covering solutions in their schemes.

UFORM

showroom planning requirements. His experience includes CAD planning roles across consumer, trade, and contract kitchen designs, through to retailer showrooms. Costen has been tasked with building brand awareness of Kitchen Stori and establishing a new retailer programme. Her previous roles include senior project manager for a design agency and marketing for an electrical retailer.

RANGEMASTER

HETTICH UK

British appliance and sink manufacturer Rangemaster has appointed Jim Watson as regional sales manager for North of the UK and Ireland. Watson joins Rangemaster with over 40 years’ experience in the kitchen industry, including regional roles at Smeg and Nobia Group, as well as director level positions at Contracts Now as well as Avanti Kitchens in Scotland.

Hettich UK has recently appointed Paul Shiels to the role of area sales manager for the North West region. Formerly employed by Keller Kitchens, he brings a wealth of industry experience to his new role with the furniture fittings manufacturer. According to his LinkedIn profile, Shiels is an experienced company director with a demonstrable history in the furniture industry.

Kitchen door and component supplier Uform has announced the appointment of two people in its category and marketing teams. Jack Pullan has joined the category team as Uform’s kitchen showroom designer, while Erin Costen is brand manager for Uform’s consumer brand, Kitchen Stori. Pullan will deliver a new in-house Showroom Design Service, supporting customers in their

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NEWS & VIEWS

YOUR THOUGHTS

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PROFESSIONALS

JULY/AUGUST 2022

UK’S FIRST ATEL IER FLAGSHIP SHOW ROOM Beggs & Partne

rs opens Rober to Palom ba-curated space

Kitchens & Bathrooms News Miele appliances now available through distributor PJH Ryan Fagan Really bad move to associate a premium brand with low-end distributor. It will just cheapen the brand. Who buys a £5k kitchen and £20k worth of appliances? Nigel Dilley Backwards step. Quick fire way to lose your high-end, exclusive product badge.

Kitchens & Bathrooms News Franke Group re-enters UK appliance market, citing opportunities provided by a market beset by supply issues and the creation of a new business division – Home Solutions. Ryan Fagan They need to develop close partnerships with studios, instead of the dictatorships retailers are currently having to put up with. The problem for Franke is they rely on distributors.

Philippa Turrell As industry failed to financially reward graduates of Kitchen Design, it became one of the main reasons the degree course had to close says its course leader. How can the kitchen or bathroom industry set and maintain professional standards now, as well as inspire the next generation? Over to you. Stephen Johnson We need to make the KBB industry sustainable! That requires leaders in the industry to work together to find ways that attract, retain and develop fresh, new and diverse KBB leaders of the future. If we don’t, the industry dies. Simple as that Get in touch and contact the editor via email pturrell@hamerville.co.uk or through any of our social media channels:

@kandbnews

www.linkedin.com/company/kitchens-bathrooms-news

Kitchens & Bathrooms News Gemini Worktops secures £150k funding for growth Emma Wells Cool stuff! Mike Edmond Great news Matt! Philippa Turrell KBB retailers must take the lead in promoting sustainability, says marketing and business development director at Hill’s Panel Products Dan Mounsey. Do you agree? Zoe Loveday We have been for the past 14 years! Sean Carter Not one client has asked about sustainability. They have shown no interest in this at all. Why should I be introducing the topic? My retail clients come in to discuss their projects. They don’t come in to be lectured about other things. Sandy Armitage As a KBB designer, it is my duty to inform my clients about sustainable products, to affect change. Lead by example.

TWO CONFERE NCES, ONE THEME

BMA and KBBG events revealed a common topic impacting KBB

CLERKENWELL DESIGN WEEK

KBB showroom

openings, art installa tions and exhibi tions

news ■ expert views ■ compa ny profiles ■ produc ts ■ SME suppor www.kandbnews.c t o.uk

Philippa Turrell The July/August issue of Kitchens & Bathrooms News has landed It features group retail sales and marketing manager of Beggs & Partners Nicola Flynn on the UK’s first Atelier space in its Belfast showroom – how trust was central to the process and the retailer business overall. Omega PLC CEO Simon Barber and sales director James Bishton explain how a focus on value for money kitchens and customer service will drive sales. While marketing and development director at Hill’s Panel Products Dan Mounsey says retailers must play their part in spreading the sustainability message. And we also look at how sustainability formed a key message at both the Bathroom Manufacturers Association Conference and KBBG Annual Members’ Meeting Bill Miller Thank you so much for the lovely coverage of our recent DER KREIS KBBG members meeting, much appreciated.

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NEWS & VIEWS

KBSA CONFERENCE

Meeting of minds National chair of KBB retail association Kbsa Richard Hibbert explains why it has opened the doors of its conference to all retailers and what he hopes they’ll gain from attending

Why have you decided to open up the Kitchen & Bathroom conference to all independent retailers for the first time in the history of the association? A: We have had non-members attend over the past few years, by invitation only. We felt that after the last few years the time was right to extend this invitation, so that all independent retailers can beneﬁt.

Can you tell us about the Kitchen & Bathroom conference? A: The conference title is Engaging MindsEmpowering Success and is dedicated and focused to support, protect and promote this entrepreneurial retail sector. It will include a powerful programme of speakers, including experts to motivate and encourage retailers to explore business opportunities, particularly in the challenging market. The line-up includes performance psychologist Dr Martin Littlewood and business coach Andy McLachlan among the

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in The Big Debate on The Future of Retailing in the KBB sector. It will be a panel discussion with leading kitchen and bathroom retailers and moderated by myself and MD of Quooker Stephen Johnson.

guest speakers. Littlewood is a consultant in professional football, developing and supporting individuals, teams as well as organisations on performance, leadership, identity and culture. He has worked in the Premier League for the past 17 years and is an associate professor at Liverpool John Moores University. He is joined by published author, entrepreneur and business and leadership coach Andy McLachlan as a guest speaker. McLachlan will present a session titled “Great People for Amazing Proﬁt” and share ideas on how leading businesses across the world are learning to better connect with staff and customers, to drive their success and proﬁt. In addition, The Kitchen & Bathroom Conference, hosted by the Kbsa, will culminate

What do you hope independent retailers will gain from attending the Kitchen & Bathroom Conference? A: We believe it represents a not to be missed opportunity to gain an insight into future opportunities and challenges for the independent retailer. They will benefit from the expert knowledge of our guest speakers. The Kbsa Big Debate will also allow retailers to share their views and exchange ideas on how to grow a business and improve profitability. This year’s programme has also been developed to give retailers more time for networking with each other. We know from feedback, this is a valuable benefit of attending the conference.

The Designer Awards also makes a return to being a physical ceremony for the Kbsa in 2022. What will this mean for the Kbsa and KBB designers? A: The Designer Awards provide an opportunity to come together and celebrate the skills and expertise of retailers in our industry. In an increasingly competitive market, it is important to remind ourselves what the independent retailer stands for, which is quality and professionalism. The celebrity host for the Awards, this year, will be British comic actress and writer Sally Phillips. Listed in The Observer as one of the 50 funniest acts in British comedy, Phillips is one of the

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female writers and performers behind Channel 4‘s award-winning comedy sketch show, Smack the Pony. She will be a fantastic entertainer for the Kbsa Designer Awards.

What is going to be the biggest challenge for KBB retailers going forwards? A: KBB retailers have a challenging time ahead, as do other retailers. The continuing rise in the cost of living and escalating energy prices will hit consumers hard as we move towards the end of the year. In addition, the problems in the supply chain caused by worldwide shortages and political unrest will be with us for some time. Competition from national trade and retail brands will increase as they discover and continue to explore the potential of much higher value projects, encroaching into the domain of the independent. This will make it even more important for the independent sector to focus on quality of design and material, and their emphasis on excellent service, before during, and after the process of selling their projects. KBB retailers must plan ahead and call on the ﬂexibility they have developed during the pandemic to allow them to remain agile, and adapt to changing circumstances.

What will be the greatest opportunities for KBB retailers? A: KBB retailers have already started to branch outside of their traditional core activities. Many now offer design services for other rooms in the home, presenting themselves as a centre of excellence in all things to do with home and lifestyle. The rise in demand for outdoor kitchens that started during the pandemic is also a huge opportunity moving forward, as entertaining and cooking outside becomes more popular. Retailers that consider what the consumer really wants in the future, and how best to serve that customer and satisfy their dreams and visions, will create new opportunities.

1 1. NETWORKING OPPORTUNITY

2. COMEDY HOST

Allowing a return to face-to-face networking, time has been scheduled into the event to recognise the importance of creating and maintaining business relationships

Comic actress and writer Sally Phillips has been named host of the Kbsa Designer Awards. Listed in The Observer as one of the 50 funniest acts in British comedy

supporting students on the Bucks University Foundation course, those that needed sponsorship to start the course and those that found themselves with fees to pay when the course closed.

Members can expect new services and beneﬁts to be introduced that will support them and save them money, such as the recently introduced Law Hub. This service offers a free toolkit for SME’s created and maintained by qualiﬁed solicitors and business advice experts, with templates that can be downloaded 24/7. As the only association that represents the independent sector, we aim to grow, to become bigger and stronger, and guide members to help them to succeed and prosper in years to come. The all-day Kitchen & Bathroom Conference and awards dinner take place at The Belfry Hotel & Resort in West Midlands on September 28, 2022. Book your tickets at

How will you support your members and what can we expect of the Kbsa over future years? A: The Kbsa will promote, protect and support the independent KBB sector. One of our key roles will be to continue to engage with Government and other organisations to inﬂuence, protect the interests of the independent retailer, and ensure they can operate on a level playing ﬁeld.

www.rdr.link/KAH007

How close are you to becoming representative of the independent KBB community and/or KBB retail, as a whole? A: We are working towards this goal and have reached out to many more independent retailers, connecting with a wider global audience throughout the pandemic. We have become much more visible as we worked closely with BEIS, and Trading Standards nationally, to secure a level playing ﬁeld in the face of big nationals remaining open whilst small retailers had to close their shops, during lockdown. We hope this enhanced visibility translates into memberships. We have also reached out to non Kbsa members when

3. POWERFUL SPEAKERS The speaker programme features experts to motivate and encourage retailers to explore business opportunities. It includes performance psychologist Dr Martin Littlewood and business coach Andy McLachlan as guest speakers. Pictured is Kevin Keegan from 2019 event.

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NEWS & VIEWS

SALONE DEL MOBILE.MILANO

Talking Italian We offer a curated edit of Salone del Mobile.Milan 2022, which this year included Eurocucina, FTK – Technology For the Kitchen and the Internazionale Bathroom Show all held together International furniture fair Salone del Mobile.Milano returned to the Fiera Milano fairground as a full-scale live event, attracting more than 260,000 visitors in 2022. Having been cancelled in 2020 and held in a scaleddown version (Supersalone) in 2021, its 60th edition was finally rescheduled from April to June because of COVID safety concerns. This edition of Salone del Mobile.Milano saw EuroCucina, FTK – Technology For the Kitchen and the Internazionale Bathroom Exhibition, all making a return since 2018 and held together for the very first time. And alongside the show, bathroom and kitchen manufacturers also held events across the design districts of Milan, as part of Fuorisalone. Official figures reported over 262,608 people attended Salone del Mobile,Milan, over the six days, with visitors from 173 countries to see 2,175 brands. Here is our curated edit of kitchen, appliance and bathroom brands at the exhibition, which represent aesthetics set to influence the UK high street. Visit our website to discover more bathroom and kitchen manufacturers who exhibited during Milan Design Week at wwwkandbnews.co.uk

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EUROCUCINA

1. SCAVOLINI Italian kitchen and bathroom manufacturer Scavolini returned to Salone del Mobile with two exhibition spaces created by architect Fabio Novembre. They played host to debut collections, including Jeometrica and Libra. Jeometrica has the deﬁning feature of a tubular handle which runs across cabinets and a laminate wall panel in three shapes, while Libra features pearlescent colours in gloss or matt lacquer and ﬂat or ribbed doors. Read more about Jeometrica at www.rdr.link/KAH008

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3 2 2. SIEMATIC Luxury German furniture manufacturer SieMatic launched its kitchen lifestyle concept Mondial, which allows individualisation through materials, form and colour. The furniture includes a choice of cabinet depth, largerscale heights, extended island units and introduction of curves. Mondial also sees the introduction of an architecturally-framed door 7007 in three veneer ﬁnishes, complemented by the 307 handle in Gold Bronze or Dark Anodised Bronze. Discover more at www.rdr.link/KAH009

3. NOLTE Covering a space of 500sqm, Nolte showcased nine designs of kitchens and adjoining rooms, highlighting the trend for holistic design. It featured furniture from its core range and newly conceived premium design concept of Nolteneo, which allows designers to upgrade schemes and be ﬂexible in the top-end of the market. These were shown alongside transitions to the living area, as well as utility room, dressing room and bathrooms by Nolte Spa. www.rdr.link/KAH010

5 5. LAGO As part of its product introductions, Italian furniture and furnishings company Lago unveiled the 36e8 kitchen. Exploring the theme ‘light and airy’, the ‘ﬂoating’ monolithic island is combined with glass storage units in a choice of extra clear, smoked grey or smoked bronze ﬁnishes. This storage complements the N.O.W pantry units with built-in lighting. Download technical details at www.rdr.link/KAH012

4. ARAN CUCINE Aran Cucine collaborated with chef Davide Oldani and architects Stefano Boeri and Makio Hasuike. Its kitchen collections included Oasi – a one wall kitchen and CUCINAnD’O a portmanteau of cucina – kitchen and D’O, a restaurant, in Milan (shown). Representing the philosophy of Davide Oldani, of pop cuisine, quality and sustainability. CUCINAnD’O features a minimal island block and pocket doors that expand all along the kitchen wall, as a mark of extreme essentiality. Find out more at www.rdr.link/KAH011

6. BOFFI

Boffi revisited its K14 kitchen designed by Norbert Wangen. It offers the opportunity for large, overhanging worktops thanks to its aluminium structure braced on the ﬂoor. K14 also boasts worktops bevelled at 45˚, new Inside Systems Track, compartments with ﬁnished handle escutcheons and MDi by Inalco induction hob. Watch the video at www.rdr.link/KAH013

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NEWS & VIEWS

SALONE DEL MOBILE.MILANO

FTK - TECHNOLOGY

7. FALMEC

8. SIGNATURE KITCHEN SUITE

9. BERTAZZONI

Introducing the Elements collection, Falmec unveiled modular extraction systems which formed part of the kitchen architecture. Monolith sits on the worktop and combines a 900mm extractor with a choice of three concealed accessory bins to create a storage channel. As its name suggests, Shelf features a 1200mm extractor in a 10mm shelf and AirWall is a backlit white glass backsplash with a magnetic surface, so accessories can be placed upon it, and with integrated extraction. Read more at www.rdr.link/KAH014

Premium brand of LG Electronics, Signature Kitchen Suite made its debut at Eurocucina/FTK with a 400sqm stand. It offered four thematic themes of Seamless Nature Kitchen, European Trendy Kitchen, Conceptural Kitchen and Botanic Art Gallery, illustrating the brand’s philosophy True to Food. It showcased new undercounter convertible refrigeration (pictured) and undercounter wine refrigerator, plus previewed a 48” French Door refrigerator and 48” Dual Fuel Pro Range. Explore the range at

Celebrating 140 years trading, premium kitchen appliance manufacturer Bertazzoni unveiled reportedly a world ﬁrst at PTK Technology. It introduced the Professional Series 900mm range cooker with integrated hob and hood, which integrates three appliances in one. In addition, the Italian manufacturer introduced two vented hobs the P804ICH2M37NT and P804ICH2M30NC – both of which are characterised by an exclusive central circular grill. Discover more at www.rdr.link/KAH016

www.rdr.link/KAH015

INTERNAZIONALE BATHROOM SHOW

10 10. HOUSE OF ROHL

The House of Rohl officially launched in mainland Europe at the International Bathroom Exhibition at Salone del Mobile.Milan. The House of Rohl brand encompasses Perrin & Rowe, Victoria + Albert, Shaws and Riobel and was presented in a 200sqm space. It showcased Wallpaper* colour collaborations from Victoria + Albert and launched the Canadian Riobel brand into Europe. Read more about the House of Rohl at www.rdr.link/KAH017

12. ANTONIOLUPI

11. ACQUABELLA Debuting at the Milan Show, Spanish bathroom manufacturer Acquabella showcased its latest bathroom products on its Bali-esque Resortthemed stand. It displayed the Miowa basin, the Chrea collection, Inﬁnity Round and Opal Quiz duo colour. These reﬂected the themes of the show, with nature, colour and circular shapes coming to the fore. View the entire collection at www.rdr.link/KAH018

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In collaboration with the Fukas architectural studio, Antoniolupi introduced the freestanding marble basin Wave. It combines the solidity of carrara marble with a visual lightness and echoes the energy of water. It features two folds that don’t overlap perfectly at the end, providing an integral hand towel rail. Using natural stone, the shades of sink model is unrepeatable and provides added exclusivity. Read more at www.rdr.link/KAH019

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WINE STORAGE

KITCHENS

Message in a bottle At-home wine consumption and subsequent need for storage grew during the COVID lockdowns. But will the sales momentum of dedicated wine cooling be maintained?

During the COVID lockdowns wine sales rocketed, as consumers unable to visit bars or restaurants drank their favourite tipple at home. It subsequently meant a greater focus on how wine should be stored, with the inclusion of dedicated cooling and conditioners in kitchen projects. Marketing manager at Dunavox GB Jack Healey comments: “Dunavox GB found sales of both freestanding and built-in wine coolers increased.” And this is reﬂected by retail insight from Simon Plumbridge, category manager of Gaggenau, who adds: “I was talking to a designer, recently, who told me that they have speciﬁed more wine cabinets into kitchens in the last two and a half years than in the last 10 years.”

Wine popularity This trend for wine storage hasn’t just been in the connoisseur segment of the market, as according to a YouGov survey in Nov 2021, a third of British alcohol drinkers drink wine most often. Head of marketing at CDA Carrie Bell adds: “The interest in wine has never been greater in the UK and Ireland, with consumer spending on wine and beer remaining buoyant. The prosecco boom helped – it is a wine that has to be properly chilled.” Fortunately, for kitchen retailers and designers, the trend for home cooking and entertaining shows no sign of abating. With the

cost-of-living crisis encouraging consumers to cut back spending, it could see behaviour of the lockdowns set to stick, with less eating out and more eating in. Managing director of Stoneham Kitchens Adrian Stoneham adds: “With the hikes in living costs, we anticipate that sales in wine storage will continue to rise, with more people wanting to entertain at-home.”

Storage variety So what wine storage appliances should retailers consider selling to captailise on sales? Adrian Stoneham comments: “We’ve seen more variety in the types of storage customers are choosing – both big and small. This includes wine chillers integrated into counters and islands, as well as expansive ﬂoor-to-ceiling bottle wine cabinets. There has also been demand for bespoke pantry bars. As well as including shelving for glasses and bottles, these pantry bars include a drinks preparation area and crafted bottle storage drawers. Smaller design features that have gained popularity during COVID and beyond include single wine coolers built into a table or worktop and undercounter cruciform wine racks.” However, the most popular type of wine storage seems to be undercounter. Simon Plumbridge of Gaggenau states: “Designers are reporting customers who are buying a wine

1 1. NEFF Neff KU9202HF0G N 70 wine cooler with glass door has an adjustable temperature zone, bamboo shelves and 21-bottle capacity. Download the data sheet at www.rdr.link/KAH020

2. PJH Part of its Prima appliance collection, this 300mm wine cooler has a 19-bottle capacity and six wooden shelves with white LED display and interior light. Contact the company at www.rdr.link/KAH021

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KITCHENS

WINE STORAGE

3 3. BERTAZZONI The WC605BLX2T built-in wine column can preserve up to 80 bottles across two temperature zones. It features UV light shielding, ﬂoor-length door glass and customised lighting. Read more at www.rdr.link/KAH022

cabinet for the first time are not willing to go up to a full-height, 100 bottle model. The clients are more likely to choose an undercounter model, one that might fit into a dishwasher space.” But that doesn’t necessarily mean they are spending less, as marketing manager of Smeg John Davies says: “People have invested in more premium products and treated themselves. This could explain why some customers decided to go for a 600mm instead of a 450mm in column, built-in wine cooler.” Now, more than ever, there is a wide choice of wine cooling storage available to consumers. According to Rob Brooks, product manager of Prima appliances at PJH: “In terms of PJH’s most popular wine storage models, by far the biggest seller for us (in the past 12 months) is the 300mm wine cooler, taking 84% of all our wine storage sales.” Whereas Jack Healey of Dunavox GB states: “Currently our most popular models are our range of 400mm and 500mm wide undercounter models. We fill the gap between a 300mm and 600mm wide model.” It is this variety of wine coolers, spanning from 7-bottle models up to a capacity of more than 100, which opens up design opportunities. In addition, it can also provide wine storage to a broader church of consumers. Carrie Bell of CDA adds: “The greater availability of wine coolers and the price spread has made the appliance more attractive to consumers.”

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4 4. DUNAVOX Sera wine fridges offer an alternative way to display a collection of champagne and prosecco, supporting them horizontally, rather than front to back. Available in undercounter and freestanding models. Read more at www.rdr.link/KAH023

Trade-up naturally Such a diverse assortment of wine cooling also allows kitchen designers and retailers a natural trade up, from greater capacity to multiple temperature zones. Business unit head refrigeration of BSH Home Appliances Valerie Posner believes there is still some need for consumer education about the importance of

5 5. KAISER The Kaiser Art Deco beer and wine cooler stores up to 20 wine bottles and 63 cans of beer. It has two temperature zones and leather covered handles. Download a product data sheet at www.rdr.link/KAH024

temperature zones in wine storage: “Many people don’t realise that a wine cabinet will enhance the ﬂavour of both red and white wines because it stores them at the correct temperatures. Being able to set different temperatures within the same cabinet offers consumers ﬂexibility, as well as perfectly stored and ready-to-drink wine.“

6 6. HAIER Wine Bank 50 Series 7 is offered in 42 or 77-bottle capacities and boasts Wi-Fi connectivity through the hOn App to organise the wine collection. It boasts two temperature zones and adjustable door. View the range at www.rdr.link/KAH025

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Connected wine Of course, like most major domestic appliance categories, there is also the option for consumers to trade up to connected models. These Wi-Fi-enabled wine storage appliances can offer consumers an assortment of beneﬁts from the Haier Wine Bank 50 Series 7 which, using the hOn App, allows users to scan the label of wines to catalogue and suggest food pairings. Whereas, connected Gaggenau wine cabinets allow users to bring the temperature of a compartment from long-term storage to drinking or to choose the level of presentation lighting, all remotely. Although consumer requirements may differ, industry experts believe connectivity will become ever more important in cooing appliances. Simon Plumbridge of Gaggenau states: “I think connectivity is always going to play an important part in any future engagement with domestic appliances. To give the customer the ability to control the products wherever they are, whenever they want to, can only be a user beneﬁt. How often, and at what level the client engages that connectivity is completely up to them, but they will engage with it in a certain way.” In fact, such is the importance of connectivity Jack Healey adds; “Dunavox is working to bring all our models up to the ‘connected’ status – being able to control your wine cooler from an app will be the next big thing, which is why are concentrating on it this year.”

7 7. CDA This full height wine cooler offers 55-bottle storage in the upper zone and 62 bottle storage in the lower zone. It has 14 wooden shelves, UV smoked glass door and electronic controls. Discover the technical details at www.rdr.link/KAH026

8. GAGGENAU The Vario wine climate cabinet 400 series boasts three temperature zones, fully extendible oak shelves and a choice of ﬁve pre-programmed light options. View the speciﬁcations at www.rdr.link/KAH027

Priority appliance So what does the future look like for wine storage, as part of a kitchen sale? Industry experts agree these appliances could be a lucrative addition to a project. Valerie Posner of BSH Home Appliances states: “I can see the market continuing to grow as consumers gain more knowledge and awareness about the best way to store wine. In particular, when people are remodelling their kitchens, I see a wine storage appliance being a priority from the very start of their plans.” And Jack Healey is even more emphatic, as he states: “We believe the market is set to grow vastly. With more people drinking from home, consumers are investing in home bars, drinks cabinets or simply a more luxury way to store their at-home wine collection, in the form of a wine cooler.” He concludes: “At Dunavox, we predict the UK wine storage market is heading into a new age of product development and market growth.”

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HOME OFFICES

KITCHENS

Office supplies Born out of the pandemic, home offices are here to stay. So how can KBB retailers capitalise on this market?

With the number of people working from home having doubled, up 108.8% to 9.9million by March 2022, according to the Office for National Statistics, the need for a workspace has grown. For consumers without the space for a dedicated room, the kitchen has now added the role of office to cooking and eating activities. According to a survey by Hafele, which questioned more than 2,000 people about how they use the kitchen, they found 10% use the kitchen as a makeshift office. Managing director of the KBBG Bill Miller comments: “Many consumers are adding a home office into their kitchen; however, our members have also reported that many of their customers are undertaking a complete house renovation. This includes a new kitchen, bedroom, bathroom and a separate home office space. This trend is having a positive inﬂuence on the market and provides excellent opportunities for the independent KBB retailer.”

Creating office space Whether home offices are located in the kitchen, bedroom or even additional garden room, managing director of Daval Simon Bodsworth says: “This has led to a new appreciation for organisational storage and ﬂexible furniture solutions that adapt to a multi-purpose living environment that must cater to different needs.” And manufacturers have worked to create collections that explore beyond the conﬁnes of traditional kitchen space with home furniture. Commercial director of Crown Imperial Tony McCarthy believes it is possible to achieve a cohesive style, by creating different levels or by designing a dual work and leisure zone away from the daily hubbub of the kitchen. He advises: “It is best to avoid sharing storage between zones, the new hub should be a dedicated clutter-free workspace with everything relevant at hand. It’s also important not to overlook the working environment, so consider desk positioning to make the most of natural light, whilst avoiding screen glare for those daily Zoom calls!”

1 1. DAVAL

Maximising sales

Daval was briefed to design made-to-measure Mayfair cabinetry to create a home office and bar for a garden room. Find out about its cabinetry for use throughout the home at www.rdr.link/KAH028

To capitalise on home office sales, Simon Bodsworth of Daval comments: “I would play up the beneﬁts of having a dedicated space to work from home. The beauty of having elegant and versatile made-to-measure, made-to-order furniture for the home office space will ensure end-users add value and prestige to their property, as well as giving them the opportunity to embrace an aesthetically pleasing, wholehouse signature style throughout.” And Bill Miller of the KBBG encourages retailers to put home offices on display. He adds: “If showroom space allows, then creating an open plan area featuring both a kitchen and a separate home office is ideal. If space is not available, then adding a home office element to a kitchen display is still an option.” What is interesting is that the trend for home offices is only likely to grow and Bill Miller agrees the change is here to stay. He summarises: “As more of us spend working time at home, investment in creating an effective and pleasant working environment will grow. So the market for home offices will continue to develop positively.”

2. CROWN Part of its Lifespace furniture collection is this office space area in White and Aqua. Download the brochure in www.rdr.link/KAH029

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KITCHENS

PRODUCT ROUND-UP

just out 1. CAPLE Adding to its portfolio of kitchen furniture, Caple has introduced Kolt which features a textured look on smooth doors. Made from 18mm MFC with PVD edging, Kolt has been designed for durability, with a surface which is reportedly hardwearing and easy to clean. Kolt is available in a choice of eight colours: Copper Blend, Graphite Blend, Grey Blend, Ash Marble, Grey Marble, Lead Marble, Natural Oak and White Oak. Discover all the technical details at www.rdr.link/KAH030

2 2. CRL STONE Offering the look of marble and natural stone but with the practicalities of ceramic, CRL Stone has introduced two styles to its Ceralsio surface range. Macchia Vecchia features distinctive gold veining, which can be book matched. It is joined by Allure Black, a dark stone-inspired ceramic with a light silvery grey veining, which runs throughout the chocolate brown background. Request a sample at www.rdr.link/KAH031

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3. KUPPERSBUSCH Premium appliance manufacturer Küppersbusch has introduced the K-Series 8 – EKWI 3740.0S induction hob. Boasting a frameless, honeycomb design, it offers retailers a choice of ﬁve layouts to personalise to their clients’ needs. The induction hob boasts 11 power levels, a ‘keep warm’ function, pan detection, as well as ‘stop and go’ button, childproof lock and holiday shutdown mode. Read the technical details at www.rdr.link/KAH032

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4 4. REGINOX With a nod to its Dutch roots, Reginox has launched Amsterdam, a range of granite sinks available in a choice of three colours. Made from granite and composite resin, the Amsterdam sink range is designed to be hygienic and easy to clean. Available in three colours – Black Silvery, Grey Silvery (pictured) and Pure White, Amsterdam comes in two sizes and can be installed as an inset or undermount sink. Discover the range at www.rdr.link/KAH033

5 5. JAMES LATHAM Decorative surfaces and materials distributor James Latham has added premium surfacing brand Transformad Tmatt and Crystal ranges to its catalogue. According to James Latham, they are resistant to scratching, abrasion, moisture and heavy impact, so are suitable for use as kitchen and bathroom furniture doors, splashbacks and interior cladding. Tmatt is a silky-textured surface with an ultra-matt ﬁnish, while Crystal has a high gloss ﬁnish. See the collections at www.rdr.link/KAH034

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BATHROOM SUITES

BATHROOMS

Renaissance period We take a look at why design classics will become more important choices for bathroom retailers and their customers

At a time of economic uncertainty, consumers will often look for security in their surroundings and opt for familiarity in the design of their homes. For bathrooms, it means alongside contemporary sanitaryware, there has been a move towards more classical influences. Alongside specialised heritage bathroom manufacturers, Duravit and Ideal Standard have recently introduced Art Deco-inspired and neoclassical styled suites respectively. Speaking at the launch of the White Tulip collection by Duravit, Philippe Starck said his previous collections were “extremely purist” and added “this perfection was perhaps missing a parameter – a positive nostalgia.”

Attracting millennials

1 1. BAYSWATER BATHROOMS Part of the Bayswater Bathrooms brand is this neoclassically-designed Fitzroy suite with 650mm basin and pedestal with close-coupled WC featuring a stepped design. View the entire range at www.rdr.link/KAH035

2. IDEAL STANDARD The Calla collection, designed by Ludovica and Roberto Palomba, balances classic features and contemporary touches. It has been designed to exude timeless elegance. View more details at www.rdr.link/KAH036

Such has been the success of classically-inspired sanitaryware stying, managing director at Bayswater Bathrooms Darren Allison points to the increase of sales. He comments: “There has been a surge in demand for traditional sanitaryware as these pieces transcend this period and are being used heavily in transitional bathroom design.” This blurring of modern and classical design boundaries can even be seen in the minimalistic styling of the Liquid Collection by Tom Dixon for VitrA, which has eschewed the current trends for slim designs for chubby volumes inspired by Pop Art and Victorian pipework. It could be the reason why classical styles are attracting a younger audience such as millennials. Darren Allison of Bayswater Bathrooms reports: “Neo classical and Metro collections have seen a surge in popularity and what has changed is that it is the 25-35 year olds that are now buying these pieces, in comparison to the past when it was mainly the over 50s.”

Design significance

But with a move towards holistic bathroom interiors, which incorporate furniture and focal point freestanding baths, will the ceramic become less significant in design? In some bathroom designs, the pedestal has already given way to a vanity stand or undercounter storage. And if there is less design focus on sanitaryware in the bathroom, will it ultimately take less share of the overall spend in a

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BATHROOMS

BATHROOM SUITES

bathroom refurbishment budget? Managing director of Duravit UK Martin Carroll says not and explains why: “We don’t think so. The toilet is the most used item within a bathroom. Consumers still have a design requirement, whether it’s the shape of the bowl, the thickness of the seat or how it cleans – the design and overall look is very important, and we think it always will be.”

Technological impact Reflecting the importance of ceramics as part of the overall bathroom space, sanitaryware has continued to evolve. It includes the use of lighter and more hygienic ceramic through to shorter projection basins and WCs, and comfort height WCs to fit in a wider variety of projects and to be more inclusive for people with reduced movement. Owner of Harrison Bathrooms James Harrison comments: “Sanitaryware has continued to grow and develop over the past four years. Rimless technology and comfort height are two major areas of growth, along with sensor touch flush systems. At Scudo, we offer a wide range of sanitaryware with open and closed back, rimless, and comfortable height.” And classical-inspired sanitaryware designs are expected to pack as much tech punch as contemporary-style suites. Martin Carroll of Duravit UK adds: “Technology plays a large part in the value of the bathroom, from lighting and demisting options on mirrors through to shower toilets with specific hygiene options and flush technology that is specifically designed to save water.”

3 3. DURAVIT White Tulip is the ﬁrst complete bathroom range by Philippe Starck for Duravit. It spans ceramics, furniture, bath, brassware and accessories which echo the silhouette of a tulip. Watch the video at www.rdr.link/KAH037

4. VITRA Inﬂuenced by Pop Art and Victorian pipework, British designer Tom Dixon created his ﬁrst bathroom collection for VitrA – Liquid. It features ceramics, furniture, brassware, accessories and tiles. Read more at www.rdr.link/KAH038

Value for money It may be these added-value features that consumers will focus upon if the bathroom market starts to soften in sales. Darren Allison comments: “The housing boom will continue to ensure that the volume of sales is there, but inﬂationary pressures will have an impact on the value of the sale. It is critical that, as a sector, we ensure value for money is safeguarded against what is going on in the wider economic environment.” And that is equally as true for the retailer, as the consumer, as they look to protect their margin. James Harrison of Harrison Bathrooms concludes: “The next two years will no doubt be challenging. However, we see the development of great service, high stock holding and increased margin opportunity as key to supporting retailers and has been, and will continue to be, the basis of our strategy for the years ahead. Offering higher margin opportunities allows our retailers to be more proﬁtable and thus able to cope with the market challenges.”

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5. LAUFEN Marcel Wanders created the New Classic bathroom collection, which is made from SaphiKeramik to create ﬁne lines. It includes a variety of basins from wall-hung to countertop, furniture, washstands, rimless WCs and freestanding bath. Download the brochure at www.rdr.link/KAH039

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BATHROOMS

PRODUCT ROUND-UP

just out

1. TAVISTOCK BATHROOMS Supplier Tavistock Bathrooms has extended its Classic Collection of traditional furniture with the launch of Marston. Joining the brand’s Vitoria and Lansdown ranges, Marston boasts traditional Shaker-inspired details, with curved, softened edges. Available in either 500mm and 600mm widths, or a 400mm cloakroom unit, the furniture comes in Paper White, Matt Dark Grey, or Matt Spruce (pictured). View the range at www.rdr.link/KAH040

2. BRITTON BATHROOMS Britton Bathrooms has launched Camberwell, a collection of furniture which is the brand’s most premium offering to date. Camberwell is available in three sizes and four matt colours including Warm Beige, Dusty Blue, Frosted White and Earthy Green. Designers can also choose from three handle ﬁnishes. View the collection at www.rdr.link/KAH041

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3. LAUFEN

Designed in collaboration with Konstantin Grcic, bathroom brand Laufen has unveiled the Pure brassware range in Matt Black and Chrome ﬁnishes. It boasts a conical tap design with an operating lever boasting a voluminous underside. Pure thermostatic and non-thermostatic shower packages have also been designed to complement the tap designs. Find out the technical information at www.rdr.link/KAH042

4. VADO In its first collaboration with interior and architectural designers Conran and Partners, brassware manufacturer Vado has introduced Arrondi. Named after the French word for curved or rounded, Arrondi boasts flared spouts with rounded shoulders and boasts a 15-year guarantee. The range, which includes basin mixers, bath fillers and showering products, with lever or cross handles options, has already been presented a Red Dot design award. Watch the video at www.rdr.link/KAH043

5. HIB Entering the fitted furniture market, HiB now offers Genesis as part of its HiB Novum brand to provide design versatility, as well as ease of ordering and installation. Genesis offers a curated range of units, suitable for wall-hung and floorstanding schemes, with open and closed storage, back-to-wall units, infill and end panels and plinths. All are available in Midnight Blue, Dark Emerald, Carbon Grey, Sherwood Oak and Matt White. Watch the video to find out more at www.rdr.link/KAH044

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BUSINESS

RETAILER PROFILE

“To grow the network by 50% will be a huge achievement” Head of marketing at Kutchenhaus Paul Lee says the kitchen retail franchise is ambitious for growth, with plans to boost its network by 50% in the UK, year-on-year, by the end of 2022.

36 SEPTEMBER K&BNEWS www.kandbnews.co.uk

Kitchen retail franchise Kutchenhaus has ambitious plans as it looks to expand its showrooms across the UK. Opening its first showroom in Trafford Park, Manchester in 2005, it grew to five within a couple of years which were then wholly owned by European kitchen manufacturer Nobilia. All that changed following the appointment of head of sales and operations Sean Ford, as head of marketing Paul Lee takes up the story: “Sean turned the business model on its head to become a franchise operation. We now have 60 showrooms across the UK, and we wholly own and manage one – and that’s our showroom in York. “We shifted our approach to a smaller-format franchise concept and kept York as our flagship showroom, which is of a larger size, to showcase both the majority of the Nobilia range and our appliance partners’ products too, whilst also servicing local customers.” The Rochdale-headquartered kitchen franchise business, still part of Nobilia, now has ambitious plans for growth. “If you rewind to the end of last year, we had 48 showrooms. We are now up to 60. Our target, for the rest of the year, is to grow that figure to 70+. To grow the network by 50% year-on-year would be a huge achievement and we believe a great story”, says Paul Lee.

1. KUTCHENHAUS STEVENAGE Owner of Kutchenhaus Stevenage Zunair Shahid (pictured)

2. KUTCHENHAUS NEWARK Run by Jodie Mills and Kbsa Award shortlisted designer Siobhann Lucy, who have 15 years’ of kitchen experience between them

3 3. KUTCHENHAUS POTTERS BAR Potters Bar was the 50th showroom in the Kutchenhaus franchise and is co-owned by Thana Yasotharan, Toma Navickiene and Arminas Navickas

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Retail network The UK retail network spans from as far north as Aberdeen to Exeter in the South of England, and as far west as Swansea. One showroom which opened this year is a 1,100sqm space in Worcester, run by husband and wife team Claire and Rich Harris, who have more than 20 years’ experience in the kitchen industry. “Those with the background knowledge, who are equally passionate about the industry and their own business, like Claire and Rich, can become successful franchisees”, says Paul Lee who points out that although kitchen design experience is key for success, an entrepreneurial spirit is also important. “We’re looking for partners who are going to open a fantastic showroom, deliver great service to our customers and enjoy strong cooperation with our head office team. We’re looking for people with ambition to make their own business successful.” In the kitchen industry where business people traditionally like to keep their independence, Lee explains: “We give a good amount of freedom to our showroom owners (or partners), such as the ability to plan their own events and engage with their local area. We work co-operatively and we encourage them to make a lifestyle change, with the support of one of the UK’s fastest-growing kitchen brands.” Certainly, the success of the franchise model can be measured by the partners who have opened multiple showrooms. Approximately 20% of partners have two or more Kutchenhaus showrooms. Paul Lee adds: “We have a showroom in Ashford, Kent, that’s been open a couple of years by Jake Ford and he recently opened a second in Hythe.”

4 4. KUTCHENHAUS HYTHE Jake Ford already owns a Kutchenhaus showroom in Ashford and has recently opened the kitchen franchise in Hythe checked prior to ordering to minimise speciﬁcation errors. And according to the company, a kitchen franchise can provide a “healthy” turnover of up to £2.2million per year.

Turning up the dial Now the company is turning up the dial on marketing the business, exhibiting at Homebuilding & Renovating Shows around the country, and Grand Designs Live to attract consumers. It also debuted at Kbb Birmingham to grow its showroom network. Lee continues: “It was Kutchenhaus’ ﬁrst presence at Kbb Birmingham and we shared a large stand with Nobilia. Our key purposes for being present at the event were to increase our brand awareness in the UK and also to make sure we have a pipeline of new partners for the remainder of this year and beyond. We generated a strong

Franchise success The secret to the success of Kutchenhaus could be attributed to a reduced barrier to business, as Paul Lee explains: “There’s no initial franchise fee, so the start-up costs are relatively low.” Additionally, he highlights a “myriad of sales points”. He says: “You’re buying into aspirational product, delivered by Europe’s number one kitchen manufacturer, there’s minimal supply issues from a kitchen furniture perspective, as Nobilia turn out approximately 3,000 kitchens each day. So, during the lockdown, there were relatively few supply issues.” Kutchenhaus offers support to find site locations and provides free showroom installation, together with a dedicated regional manager. In addition, partners also benefit from national advertising and consumer sales leads from its website, plus consumer finance. Further, it provides a technical team, so all projects are

5 5. KUTCHENHAUS LEEDS With more than 20 years’ experience, Hau Nguyen and Joseph Murgatroyd have opened the ﬁrst Kutchenhaus showroom in Leeds

number of leads and the feedback we received about our brand and product was really encouraging.” He adds: “We have recently onboarded a new lead-marketing agency. I am conﬁdent they will help us reach that next level in terms of brand awareness and consideration. Following a comprehensive customer research project, we are currently developing a new marketing campaign which will launch in September 2022.” In addition to opening its 60th showroom, Kutchenhaus recently reached another milestone, receiving its 1,000th Trustpilot review. Through Trustpilot, customers have shared their experiences with franchisees and the brand’s kitchens, resulting in a 4.8 ‘Excellent’ score. With a clear focus on building the business through showroom openings and increased marketing, Paul Lee says: “We’ve got room to grow our network in several areas and we feel there is certainly an appetite from partners to do this, with lots of expansion opportunities for us across the UK.” Such is its ambition, Kutchenhaus aims to increase its sales this year by 44%, versus 2021. Paul Lee explains why he believes the company will achieve above market growth: “The market is coming from savvy shoppers who realise that Kutchenhaus is a great brand to enjoy their personal journey with. Kutchenhaus brand awareness is as high as it’s ever been, that’s why we’re attracting new franchise partners and opening new showrooms, with sales doing well.” He concludes: “The market for UK kitchen retail has been challenging over the past few years for understandable reasons, however we’re evidently doing things right and long may that continue.” For more information on becoming a Kutchenhaus franchise visit www.rdr.link/KAH045

www.kandbnews.co.uk K&BNEWS SEPTEMBER

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BUSINESS

SUPPLIER PROFILE

Natural born leader Kerry Furber has recently succeeded Bernard Otulakowski, who spent four decades as managing director of SieMatic UK. But we find out she was practically raised to take the role, as she explains how the company is evolving

1 1. MANAGING DIRECTOR Kerry Furber has worked her way up the company for the past eight years and now taken the reins of SieMatic UK

38 SEPTEMBER K&BNEWS www.kandbnews.co.uk

Following the retirement of SieMatic UK managing director Bernard Otulakowski, after 43 years of service, former national sales and marketing manager Kerry Furber has now taken the helm. Although she admits they are big boots to fill, Furber has not only worked her way up the company for the past eight years but, in fact, grown up with the brand. She explains her mother has a “very successful” SieMatic showroom, “so I feel like I’ve been with SieMatic for a much longer time because I’ve been connected to the brand for so long. I can empathise with retailers as I understand the ups and downs of the day-to-day running of an interior studio, focused on surpassing expectations of very discerning clientele.” Having worked alongside Bernard Otulakowski, Furber says it was a seamless transition and points to the evolution of the business.

Marketing background Part of a young, dynamic team with a range of experiences Furber has a background in sales and marketing, focused on the luxury sector. She is joined by northern regional sales manager Samantha Povey, who has 11 years’ experience designing and selling German kitchens and Michael Manzanda who has worked for high-end fashion retailers. “So, as a

team, there’s great harmony because we’ve got varying career experience and knowledge perspectives, that enable us to add value and support the dealer network”, explains Furber. With a degree in fashion marketing and promotion, she brings an added edge to the role of managing director. “With experience from previous roles, in terms of business development, national sales strategy, marketing PR, trend forecasting, events, social and digital, I have a holistic insight into what’s needed as an overall package for a brand.” Understanding the issues kitchen retailers face first hand, Furber says it enabled her to work with dealers “at ground level”, building mutually respectful relationships through consultative support, whether that’s helping them with their marketing, creating a CRM system or setting up social media channels, “I’ve been able to add value with the dealer network” says Furber.

Digital drive And her background further supports the company’s drive towards digital marketing, providing digital leads for retailers, explaining “There’s not really any other brands that we’ve seen in the market that have been able to nail it. It is a delicate balance to communicate with clients in the luxury sector. It’s important to

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consider all touch points of the journey, from the initial online ‘click’ to the showroom greeting; the entire experience should be memorable, multisensory and ﬂawless.” Furber believes digitalisation will become an ever greater part of the kitchen business, with the introduction of virtual reality “because it’s the kind of evolutionary retail experience clients expect these days. Retailers will need to offer it to bring their quintessential vision to life.”

Phenomenal performance Certainly SieMatic UK has a successful model with the business reporting a “phenomenal” performance this year and which Furber attributes to its network of 35 kitchen retailers. “We’re up massively on last year, by 30%. Last year was a great year as well, and that’s down to the professionalism of the dealers.” She explains they adapted their businesses and were proactive during COVID offering remote consultations with clients, and webinars to keep in front of the architecture and design community. “At the start of this year, we had a dealer presentation and we opened by saying ‘thank you’ because they were absolutely unbelievable.” Furber says she is interested in increasing the network but states they have to reﬂect the SieMatic brand throughout, including the professionalism of service. “Everything needs to be exemplary and to go above and beyond”, explains Furber, who is happy to “grow the dealer network with those who offer the highest level of professionalism.”

Lifestyle brand Believing the kitchen retail market will be a little bit tougher in 2023, Furber adds “we’re not too worried because when SieMatic has experienced previous recessions, the brand has fortunately done very well. If you think about the likes of Apple, they led the tech industry with new innovations around 2008. The reassurance of a heritage rich, luxury brand means its more likely to prosper when times are tough.” Bought by Chinese home appliance supplier the Nison group in 2017, Furber explains the company is focused on the brand and “essentially wants SieMatic to become the most desirable and premium kitchen brand in the market”. It has already seen tens of millions of Euros invested into its factory and product development – most recently launching Mondial at Eurocucina, which plays with forms, contrasts and juxtapositions of materials. She says: “It offers a huge opportunity because I think it’s different to what SieMatic has launched in the past and is unique to what else is in the market.” Furber adds: “It’s all about designing bespoke spaces to suit each individual client and their needs” and explains it marks the

2. MIXING MATERIALS

3. COMBINING FORMS

Geometric worktops contrast with natural wood veneer doors, in oak travertine, with bevelled frames. It also features new handles in anodised and brushed golden bronze

The furniture collection allows designers to combine forms, such as an extended worktop with curved overhang which forms a breakfast bar

company’s move towards becoming “a lifestyledriven brand”. This, together with a greater use of digital marketing, helps SieMatic target a new customer base. Furber explains: “Historically, we’ve always focused on the more sophisticated and affluent client, which is still very much our target customer. But also we need to consider the younger, millennial generation who are very

focused on experience and the value they place on items. So, they may have a mountain bike instead of a car or an Apple watch instead of a Breitling. It’s good from my perspective because I feel like I can sit in both camps and relate to both audiences.”

Woman’s work And could being a female managing director in the kitchen industry offer a further advantage of understanding the market, as well as helping break down barriers for women in the industry? “I’ve always stuck to the career path of what brings the most enjoyment, to be honest”, says Furber. She adds “SieMatic is fantastic at giving women managerial opportunities. For example, the country managers of Italy, Belgium and France are also women, which is wonderful.” However, she admits in the ﬁrst couple of weeks of being in the job, a female junior designer hailed her appointment as managing director as an inspiration. “I was struck dumb. I never imagined that would have happened”, says Furber, and concludes “That was so lovely to hear and I never even considered it.” Find out more about Mondial kitchen furniture at www.rdr.link/KAH046

4. EXPRESSIVE STYLES SieMatic Mondial combines geometric shapes with the opulence of expressive materials, such as ﬂuted glass and ﬁligree aluminium frames in the glazed unit

www.kandbnews.co.uk K&BNEWS SEPTEMBER

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BUSINESS

SME ADVICE

Company matters

Offering support for independent kitchen and bathroom firms because your business is our business

SUSTAINABILITY Make your business sustainable Encouraging sustainability in your business and marketing yourself as an eco-friendly company can go a long way toward attracting customers and employees, as well as simply being good for the planet. Research by Nielsen IQ shows more than 50% of consumers are willing to pay more for a product or service if the company promotes social responsibility and sustainability. Additionally, in terms of retaining and attracting new employees, the data is very promising. A recent study in the U.S. shows that 64% of young people won’t take a job from a company that doesn’t have a solid social responsibility policy. Also, 83% of young people will be more devoted to a company that helps them participate in social and environmental issues. In simple terms, there has never been a better time to advertise your company as a sustainable business. Here, we look at some of the things you can do to make your business more attractive.

Reduce energy It’s essential to be aware of the energy you are

using in your buildings, in order to identify areas where change is required. Use a smart meter to monitor your business’ energy consumption and acquire an EPC (Energy Performance Certiﬁcate) for your premises. This will provide a more detailed assessment of your energy consumption and areas you need to improve. Change can be as simple as utilising natural light, if your building has lots of windows, or replacing older bulbs with more energy-efficient alternatives such as LEDs. Switching to renewable energy is another simple way to reduce your carbon footprint and protect the environment. By showing your efforts to impact the environment positively, you give the customers the incentive to support your business and mission.

When you are marketing your company as a sustainable business, the most critical metrics are the ones that address the most pressing issues in your speciﬁc industry. For example, you could make sure to reduce your waste materials when you ﬁt a bathroom, or choose suppliers which offset their carbon footprint to do something about the emissions that they

can’t get rid of. Reducing carbon emissions is more impactful because it’s the same reason why consumers choose renewable energy over traditional utilities. You can also support charities that align with your eco-friendly goals and donate a percentage of your gross proﬁt to their partners working to improve the state of the planet. Choosing a cause that aligns with your company’s beliefs can appeal to consumers who may feel passionate about the exact cause.

really is no excuse either! Make sure you ﬁlm in portrait mode (that’s vertical) and not landscape, otherwise the ratios will be all wrong and spoil your reel. Clean the camera before you begin and put it in a tripod or stand to hold it steady. If you are using still images, make sure they are big enough to be seen. 3. No music or sound: If you are lip syncing to a voiceover or song, make sure you have the timing perfectly! Most reels use audio already inside Instagram and you just select your

preferred track. You can even save audio tracks you come across and want to use later and build your library of sounds. If you have a personal account, you will have access to all the latest tracks, whereas business accounts will have a smaller selection, but all approved for use. This is important- licensing regulations can be a nightmare to navigate, and some countries ban certain songs. As a result, if you do get a notiﬁcation of copyright infringement, it is futile to appeal, simply click on the button to remove the reel. 4. Not saving your work: remember at school you were told to always save your work, just in case? Well, it’s the same with reels. When you make a reel inside Instagram or via an app, ALWAYS save it to your phone. There is nothing more frustrating than making a beautiful reel, only for the app to crash as you load it, and you have to start again. If you are really organised you can then back up all your reels from your phone to cloud storage. This is particularly

Lower carbon

SOCIAL MEDIA 5 mistakes to avoid on Instagram Reels Love them or hate them, reels are here to stay, and with Instagram giving reels a high priority in terms of reach, these little videos are vital for getting your brand out there. But do you HAVE to sing, lip sync or dance? No, you don’t. But there are some common mistakes you will want to avoid when making your reels. 1. Too much text: the whole point of a reel is that it is short and easy to take in, so you really don’t want to cram a lot of text in there. The best way around this is put “read caption” with a downwards pointing ﬁnger or arrow and add your text to the main caption instead. Don’t forget the hashtags as well. 2. Poor image quality: there is nothing more unappealing than fuzzy photos and with smartphones having such good cameras, there

40 SEPTEMBER K&BNEWS www.kandbnews.co.uk

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RECRUITMENT Don’t be shy, show the salary! Sustainable packaging Sustainable packaging is one of the ways your business can become more sustainable and attract consumers. Since the UK Government called on companies to use eco-friendly packaging, consumers have been at the forefront to ensure they buy fewer products with excessive packaging, especially single-use plastic. There are various options businesses can use to package their products. Some of them include: 쎲

Biodegradable packing peanuts Corn-starch packaging 쎲 Recycled paper and packaging 쎲 Organic fabrics

It is fair to say that some believe providing salary information remains a private almost taboo subject to discuss openly, but why is it such a struggle to talk about money? Whether you are an employer looking at the different pay bands or a keen professional weighing up your options, knowing a salary from the very beginning will manage expectations, encourage genuine prospects and ultimately ensure the ideal candidate.

쎲

Use the smallest amount of packaging possible, whilst still keeping products safe. Reducing the amount of packaging used is one of the ﬁrst steps toward having a more sustainable business. Environmental and social awareness is rapidly rising, especially with the passionate younger generation keener on addressing the most signiﬁcant issues affecting the world. Embracing sustainability will set your business apart from competitors and attract consumers. It’s a win-win! EXPERT: Jessica Pierce COMPANY: 6XD Media BACKGROUND: Digital content producer for 6XD Media, which was launched in December 2020. She is a content producer and researcher, specialising in topics around lifestyle, sustainable business, and travel. CONTACT: www.rdr.link/KAH047

helpful if you have a large team, and they are all making reels. Central storage means your marketing team will always have something to work with. 5. Not looking at your data: there is no point making reels if you don’t then analyse the data. What sort of reels are doing well for you? Dancing ones, photo ones, upbeat ones, technical ones? If you look at the reach of each reel and the comments and likes, you will soon see what types work for you and your audience. EXPERT: Anna Rump or #thesocialmedialady COMPANY: Amelia Rose Media BACKGROUND: Social media consultant Anna Rump of Amelia Rose Media works with lifestyle brands to help boost their income. She has recently taken engagement on social media, for one company, from under 1% to over 20% in three months and brought in sales worth over £50,000. Anna Rump achieved this in under 90 posts across three platforms. CONTACT: www.rdr.link/KAH048

Capitalist candidates I have always believed in straight talking and promoting a culture of openness in our industry, especially as we all know that the rising costs such as materials and energy prices, are leading us all to tighten our belts. Extra contingencies need to be considered in terms of recruitment right now, as the cost-of-living crisis cannot be magicked away. If you choose to look, we are seeing the common effects of inflation influence the workplace and now, ‘making do’ is simply not enough anymore. This has prompted a new wave of ‘conscious capitalists’ in the job market who above all else, want to advance in their career and know their earning potential from the outset. Time is increasingly precious for candidates and businesses, as all players search for a best fit which will grow them professionally and personally. The pandemic has led to all sorts of creative solutions and preselection initiatives to assist with recruitment, so a three-step interview process is becoming increasingly common, making it even more problematic if salary disclosure comes at a later stage or is couched as being ‘dependent on experience.’

Transparency required We had a hunch that the market felt

the same way and so we put together a poll on LinkedIn, and I was absolutely blown away by the response. Our post got over 500,000 views on the topic of disclosing salaries pre-interview and after a follow-up poll, we can advise 83% of voters believe transparency is key, and a salary should deﬁnitely be disclosed. Only 6% believed salaries should remain conﬁdential and the remaining 10% were on the fence, believing it depends on the role. As someone who believes in taking action, I had to share concrete evidence that shows honesty really is the best policy when it comes to recruitment. I invite employers to share more information so that they will attract the best applicants who know the role will offer a sustainable future. Put simply - you can always make more money, but you can’t make more time – so it makes sense to be honest about your budget whether you are drawing up a job ad or applying for a role. Greater transparency means that candidates can rule themselves in or out right away, especially if they need to factor in travel costs or childcare perhaps. We need to stop thinking of salary negotiations as a game of poker. Be upfront about the salary on offer, tell the truth about pay reviews and perks, be honest about your expectations and how time off in lieu works. A qualitative crystal-clear approach to recruitment is the only way to reach quality applicants for your business. So be brave, show the salary, because the rewards will undoubtedly be greater than the risk.

EXPERT: Peter Jones COMPANY: Foyne Jones BACKGROUND: Peter Jones is founder and managing director of Foyne Jones, specialist recruitment agency for kbb retail, independent and national merchant and construction sales. He is also the host of podcast The Peter Jones Show, which covers recruitment and industry news and features guests which are leaders in the industry CONTACT: www.rdr.link/KAH049

www.kandbnews.co.uk K&BNEWS SEPTEMBER

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NEWS & VIEWS

MAKING HEADLINES

Top 3

Howdens named in top 5 Best Companies to work for

website stories What has been driving Kitchens & Bathrooms News website traffic? Here are the three stories with the biggest hits in July on www.kandbnews.co.uk Omega Plc | “We want to become the best not the biggest” Having celebrated its 25th anniversary with a £20million investment in production and stockholding capacity, Yorkshirebased kitchen manufacturer Omega Plc is gearing up for further growth. It has already extended its £1million showroom, which boasts 60 displays and claimed by the company to be “the largest, professional business-to-business display area in the UK.” So, it may be surprising to ﬁnd the company doesn’t have ambitions to be the largest kitchen manufacturer in the UK. However, it does plan to double its £50million turnover by more than doubling the 18,000 kitchens it sells each year to 43,000 by 2024. Read more at

www.rdr.link/KAH050

Trade kitchen supplier Howdens has appeared in the top 5 ‘Best Big Companies to Work For’ league table for Q2. Over 65% of Howdens’ 11,000 employees took part in the Best Companies engagement survey in March. Howdens’ ﬁnal place in the 2022 list will be conﬁrmed later this year by organiser Best Companies. Chief executive officer of Howdens Andrew Livingston said: “To be included in the top 5 Best Companies rankings is a fantastic result and a testament to the unique culture that all Howdens’ employees help to create.” View the entire story at www.rdr.link/KAH051

Wilsonart UK appoints Fairlie as kitchen product manager Manufacturer and distributor of HPL surfaces Wilsonart UK has appointed Elliott Fairlie as product manager for the kitchens side of its business, across the UK and EMEA. Fairlie joins Wilsonart from wood specialist Egger Group, where he worked for 11 years, most recently as senior décor manager for the UK and Ireland. With a wealth of knowledge of the surfaces market, and a background in product marketing, he will be responsible for exploring new product designs across the UK and EMEA. The full story appears at

www.rdr.link/KAH052

ADVERTISEMENT INDEX Here is a useful summary of all the adverts that appear in this issue of Kitchens & Bathrooms News. Each is listed with its page number and a direct URL that will get you straight to the relevant online information. BIKBBI ..........................................................................inside back cover)

KBSA ............................................................................................(page 11)

www.rdr.link/KAH100

www.rdr.link/KAH108

Blum UK................................................................................(pages 16,17)

Trojan Baths ................................................................................(page 35)

www.rdr.link/KAH101

www.rdr.link/KAH109

Caple Ltd ......................................................................................(page 22)

Nolte Kitchen GmbH & Co KG....................................................(page 21)

www.rdr.link/KAH102

www.rdr.link/KAH110

Cosentino UK ................................................................................(page 9)

Reginox UK Ltd ..........................................................................(page 13)

www.rdr.link/KAH103

www.rdr.link/KAH111

Crown Products ....................................................................(back cover)

Showerwall..................................................................................(page 33)

www.rdr.link/KAH104

www.rdr.link/KAH112

Geberit Ltd ..................................................................................(page 30)

Traymate Products Ltd..............................................................(page 33)

www.rdr.link/KAH105

www.rdr.link/KAH113

Hafele UK Ltd ..............................................................................(page 26)

VADO ..........................................................................(inside front cover)

www.rdr.link/KAH106

www.rdr.link/KAH114

Hill’s Panel Products Ltd ..........................................................(page 29)

Zehnder Group UK ........................................................................(page 4)

www.rdr.link/KAH107

www.rdr.link/KAH115

42 SEPTEMBER K&BNEWS www.kandbnews.co.uk

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