Kitchens and Bathrooms News October 2023

KBN

HAFELE

UK MD Richard Curtis:

“While our100th birthday is an opportunity to celebrate, we need to think about the next 100 years.”

CONTENTS

NEWS & VIEWS

5First word

Editor’s comment

7News

Round-up of industry headlines

12BMA Column

Jane Blakeborough, research manager at the Bathroom Manufacturers Association, highlights opportunities for retailers uncovered in its latest installer research

13People

Appointments and promotions

17Last word

Director of Strategic Professionals Sharon Southcott says retailers must keep up to speed with changes to the customer’s purchasing journey

18IFA 2024

Curated edit of IFA 2024, featuring the latest tech and appliance services

SHOWROOMS & SUPPLIERS

20Retailer focus

Jazeer Yaseen and Farhana Begum of Kutchenhaus Milton Keynes are setting out their stall to be one of the best franchises in the network.

22Supplier profile

Häfele Group is celebrating its 100th anniversary trading. MD Richard Curtis says even a cyberattack has not deviated the company from its course of growth

28Interview

How design inspiration, collaboration and diversification is driving the Ca’ Pietra brand.

KITCHEN TRENDS

31Kitchen furniture

Consumer demand for timeless design and personalisation meet with the interior trend for painted kitchen furniture

34Hobs

Vented induction hobs have taken the market by storm, but does that mean consumers unable to have one due to budget or project restrictions are limited for tech?

36Just out

Latest kitchen products

BATHROOM TRENDS

39Shower trays

With low profile, anti-slip, enhanced materials and a raft of colours as trade-up options, bathroom retailers could be flat out with shower tray sales

44Q&A

Could this be the greatest invention in the 400-year history of the toilet? We ask inventor of the Hidealoo Monty Ravenscroft

46Just out

Latest bathroom products

RETAIL BUSINESS

48Company matters

SME advice offering support across sales, management, design, marketing and social media

That’s retailtainment!

KBB professionals will be all too familiar with “sell the sizzle not the sausage”, promoting benefits rather than just the features of the product they’re selling. But in the increasingly sophisticated world of retail, this is no longer enough. With social media playing an ever greater role in finding, sharing and then advocating for businesses, renowned high street retailers have taken it a step further and are now creating an entire experience wrapped around their brand. It has seen the development of experiential retail or retailtaiment to create a memorable shopping experience and moreover an emotional connection with the customers.

Now the KBB industry is taking a closer look at experiential retail, bringing their customer service to a whole new level. It’s out with the “prestigious car showrooms” of KBB retail past – stylish yet sterile. And it’s in with immersive, engaging, stimulating and shareable spaces. After all, if you can’t share a store on Instagram, is it worth visiting?

Attendees of the recent KBSA

Conference were able to discover how KBB retailers can transform showrooms into a multi-sensory experience to enhance their sales, in a talk by psychologist Professor Charles Spence. Some established businesses have already started their journey on creating “moments to remember”. Franchisees of the newly-opened Kutchenhaus Milton Keynes offer personalised, cook-a-longs with their clients, while Brandt Designs has fostered a local community Brandt Cooking Academy and Brandt Wine Academy, providing a programme of events, to share knowledge and deepen understanding of customers in its local

communities. In doing so, it has created a legion of advocates espousing the values and virtues of its brand.

Helping to impart their knowledge with the design community, creative duo behind award-winning KBB studio Day True – Tony and Hayley Robson –have even established a multi-disciplinary design practice SkyRocket. Bringing together a team of experts in their field, it has developed concepts for a contemporary retail space for Hansgrohe, in London, as well as the strategy, interior design and video content for House of Rohl showroom in the Design Centre, Chelsea, London. It all brings further retail knowledge and expertise one step closer to independent KBB businesses.

Employing the tactics of corporate businesses could see independent retailers raise the stakes both in visibility and visitability. And it could allow them to capitalise on footfall in an increasingly uncertain market.

Editor

Philippa Turrell

e: pturrell@hamerville.co.uk

Designer Donna Booth

Group Production Manager

Carol Padgett

e: carol@hamerville.co.uk

Group Advertisement Manager

Craig Jowsey

e: craig@hamerville.co.uk

Advertisement Manager

Marcus Hooper

e: mhooper@hamerville.co.uk

Digital Manager

Jasmine Smith

e: jsmith@hamerville.co.uk

Digital Assistant

Lydia McFarlane

e: lmcfarlane@hamerville.co.uk

Printer Stephens & George Ltd

Kitchens & Bathrooms News, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF.

Editorial & Sales Enquiries

Phone: 01923 237799

ABC total average net circulation 13,505 (for 11 issues distributed between January to December 2022)

MAKING HEADLINES

IN BRIEF

Furniture component manufacturer Häfele will be touring UK kitchen studios with its new Vauth Sagel Van in October. As part of its partnership with Vauth Sagel, a Mercedes Sprinter van showcasing 11 of the German manufacturer’s products, including swing-out and larder pantries, will take to the road for five weeks. Read more at www.rdr.link/KAT001

Supplier of bathroom mirrors, cabinets, furniture and accessories, HiB has published its latest Corporate Social Responsibility (CSR) report, highlighting its positive impact on the environment and society. It reveals HiB has reduced scope 3emissions by 31% and overall emissions by 7% and increased its growth in community and charity fundraising. Read more at www.rdr.link/KAT002

Online bathroom retailer Drench has extended a sponsorship deal with renovation consultant HomeNotes to support its Stories from Site podcast for a further three series. The partnership that began in January has seen Drench, part of the Beyond Retail group, become exclusive sponsor of the podcast, which has amassed 7052 downloads since it began in 2022. See more on this at www.rdr.link/KAT003

Uform expands into bedrooms

Kitchen door and component manufacturer Uform has expanded into bedrooms, with a new collection, Paint To Order colours and Made To Order options.

It forms part of the company’s Claim Your Space campaign, with Uform’s most popular doors now offered in fitted and freestanding bedroom furniture.

The bedroom furniture spans wardrobes, dressing tables, side tables and chests of drawers.

Commenting on the bedroom launch, Uform’s head of category management, Richard Gates said, ‘We’re delighted to unveil our #ClaimYourSpace launch campaign.

“We’ve worked tirelessly in the

background to develop what we believe is one of our most exciting launches to date in terms of design innovation and versatility.

“Our new Bedroom Collection will open a world of opportunities for retailers and trade manufacturers and the housebuilding market.

“Our investment in Made to Order capabilities will enable trade customers to expand into

BiKBBI Awards 2024 open for entries

The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI) has announced its annual Awards now open for entries.

Spanning 12 categories, the BiKBBI Installation Awards, recognises the talent, contributions and achievements of businesses and individuals in the KBB installation sector.

The awards include Apprentice of the Year, Installer of the Year and Independent Retailer of the Year.

Launched in 2021, last year’s event attracted 130 entries from

102 businesses and individuals.

The BiKBBI Awards is free to enter, and businesses and individuals can nominate themselves, their business, a colleague, business associate or a company they work with via a dedicated online platform.

Winners will be announced at a Gala Dinner ceremony at London’s QEII Centre, Westminster, on February 6.

CEO of the BiKBBI Damian Walters commented “We have been delighted but not surprised to the see the increase in entries for the BiKBBI Installation

other areas of the home and really set themselves apart in the marketplace.’

There are four styles in the bedroom collection to span price points, as well as modern and classic interior spaces. These include Paint to Order and Made to Order options.

Awards year on year –it’s a testament to the importance of the installation sector to the wider KBB industry, and never more so than with the skills shortage that the industry is now operating in.

“It was great to see so many businesses come together in recognition of KBB installation at the 2023 Awards, and to be joined on stage by many worthy winners on the night.

“We hope to exceed the number of entries this year and to honour even more examples of excellence in our sector.

Kitchen manufacturer broadens its business

Recognising talent in installation sector

Haier CEO UK and Ireland retires

Following 33 years of service at the Candy Hoover Group, CEO UK & Ireland Haier Europe, David Meyerowitz has announced he will retire and leave the company on December 31 2023.

He is now strategic advisor UK & Ireland, to support the transition of Neil Tunstall into the role of managing director UK & Ireland.

Previously president EMEA & Asia at Jacuzzi Brands Europe, Tunstall has 25 years’ experience at Whirlpool & Indesit.

David Meyerowitz joined the Haier group in 1990 and served as group sales director and chief operating officer.

During his long service, he has

been involved in four UK/Ireland mergers and acquisitions.

Commenting on his retirement, David Meyerowitz said: “I am filled with a profound sense of gratitude and nostalgia.

“This experience, which began so many years ago, has been nothing short of extraordinary. It has been a journey of growth, of learning, of overcoming challenges, and of forging lifelong connections.

“My sincere thanks and appreciation goes to all my colleagues, mentors, customers, suppliers, press and community representatives, both past and present. Many of these have become close friends.

“Through their outstanding support, guidance, and camaraderie we have created some wonderful memories, conquered seemingly impossible challenges, and enjoyed the celebration of so many remarkable successes together.

He continued: “Retirement from operational roles is not an end, but a new beginning.

“I am commencing some exciting opportunities in nonexecutive directorships, advisory, mentoring and coaching roles.

“The first of which is to chair the Business and Enterprise Board for the Liverpool City Region Combined Authority.

“I am leaving the business in

the capable hands of those that will continue the 1Vision journey to become the home appliances number one in the UK and Ireland.

“I have no doubt that the brands, customers, and colleagues (the power of three) will continue to deliver great success together in the future. I look forward to watching on and to meeting when our paths cross again. Meanwhile continue to Dream, Believe, Achieve.”

Lixil and Grohe EMENA leadership changes

Leader of Bijoy Mohan, leader of LIXIL International, will also take the role of interim leader for EMENA, following Jonas Brennwald leaving the company.

Mohan will deliver the company’s commercial strategy in the region for Grohe product portfolios.

Jonas Brennwald worked with Grohe for over 11 years, having joined the company as general manager – North Europe, before subsequent promotions up to the role of chief sales officer, then Co-CEO.

He held the position of leader LIXIL for more than three years and will remain with the company for the next few months to support the transition.

Jonas Brennwald wrote on LinkedIn: “After 12 years with Grohe and Lixil, the time has come to move on. I have decided that it is the right time for me personally and for the

company to embark on a new chapter.

“During my time with Grohe, I have faced significant challenges that included a global pandemic, international supply chain disruptions, a war in Europe and a dramatic slowdown in the world economy.

“Despite the uncertainty these challenges brought, however, I believe that my focus on honesty, consistency and transparency with my team and customers alike helped us navigate the storms successfully and simultaneously to build a foundation for the Grohe brand to grow sustainably into the future.”

Bijoy Mohan added: “I would like to thank Jonas for all his contributions to the company and the Grohe brand over the past 12 years.

“He was pivotal in developing our end user-focused, go-to-market strategy that is

unique in our industry and a clear commitment to our customer base.”

He continued: “I am particularly looking forward to leveraging the skillsets and capabilities developed in EMENA around the Grohe brand to focus even more on tailored approaches to address global markets for the brand, which is undoubtedly one of the growth and innovation drivers for LIXIL globally.”

David Meyerowitz steps down

Jonas Brennwald leaves company

IN BRIEF

Appliance specialist Bora opened its showroom with an Experience Days event from September 16-23, 2023 timed to coincide with the Kuchenmeile trade show. The building also acts as an exhibition space for Eggersmann, Häcker, Leicht, Nobilia, Nolte, Poggenpohl, Pronorm and Schüller, and boasts the Mirror restaurant, with retractable roof, for cooking evenings. See the whole story at www.rdr.link/KAT004

Almost two in three UK trades say they’re struggling with workforce shortages, with 66% saying they are having to cancel work as a result, according to new research. Find-a-tradesperson platform, Rated People interviewed more than 2,000 tradespeople and homeowners across the UK. It found half of all bathroom fitters, questioned, experienced issues with labour shortages. Read more at www.rdr.link/KAT005

Kitchens & Bathrooms News has announced it will partner Hotel Interiors Experience (HIX), which takes place at the London Business Centre from November 16-17, 2023. Focused on hotel design and experience, which is often the inspiration point for high-end homes, the two-day event includes an exhibition alongside a programme of discussions. Read more at www.rdr.link/KAT006

Sports marketing helps double brand awareness

Hisense sponsors UEFA EURO 2024

Home electronics and appliances corporation Hisense will be a global sponsor of UEFA EURO 2024, making it the third time it has sponsored the football tournament.

It follows on from the brand’s EURO tournament sponsorship in 2016 and 2020, as well as the FIFA World Cup 2022.

The partnership will see Hisense have sponsorship rights for UEFA European qualifiers in 2023-24 & 2025-26, UEFA Nations League finals in 2025, UEFA U21 EURO 2025, Finalissima 2024, and UEFA Futsal 2026.

On announcement of the upcoming UEFA EURO 2024 sponsorship, vice president of Hisense UK Howard Grindrod commented: “We are thrilled to

be once again partnering with UEFA on the upcoming EURO 2024 tournament.

“The championships are an invaluable way to connect with consumers all over the world, and we look forward to providing fans across the globe with an unparalleled viewing experience of UEFA EURO 2024 through our cutting-edge technology.”

UEFA marketing director Guy-Laurent Epstein added Hisense’s extension of partnership and commented: “I

Manufacturer remains British owned

Sigma 3 acquires Mereway Kitchens

Following a short due diligence process, British kitchen manufacturer Sigma 3 Group has purchased the business and assets of Mereway Kitchens out of administration.

According to the kitchen maker, it is a “significant” milestone in the growth plans for Sigma 3 Group.

Established in 1975, the company is based in Llantrisant, South Wales, manufactures the Masterclass Kitchens and Sigma Kitchens brands, and also has six

retail showrooms.

A statement from the company read: “We look forward to working with the Mereway staff, loyal customers, and trusted suppliers in the coming months and years.”

Chairman of Sigma 3 Group, Brian Lakin explained: “Whilst we determine our investment plans for Mereway in the mid to long-term, it will be business as usual.

“We hope to restore stability with a sharp focus on improving

am thrilled that Hisense is renewing its commitment to European football as an official Partner of UEFA EURO 2024, which will be the third consecutive EURO together.”

Hisense reports its sports marketing has seen overseas brand awareness almost double over the past five years.

It claims the sponsorships and association with the tournaments have contributed to

service and completeness.

“Also, reinstating best practices to facilitate future expansion as we are commited to the business’s long-term strategic success and prosperity.”

Mereway Kitchens, cofounders Richard and Bob Norris said: “We are confident that this is a fantastic move for the future of Mereway Kitchens.”

IN BRIEF

The British Institute of Kitchen, Bedroom and Bathroom Installation (BiKBBI) has announced Lakes Showering Spaces as corporate sponsor. Established in 1968, Lakes is an award-winning family-run business, which manufactures showering spaces including walk-ins and bath screens. It achieved the Carbon Footprint Standard in 2019 and claims to be the first company in the sector to become Carbon Neutral Plus. View the story at www.rdr.link/KAT007

Bathroom, plumbing and heating supplier Plumbits has opened a secret luxury bathroom in Stafford. Based upon the book by Frances Hodgson Burnett, The Secret Garden, the Amy Jane Showroom experience is concealed behind a foliage door. Entry through the door is by appointment only. See the story at www.rdr.link/KAT008

Business development manager of Virtual Worlds, owned by Cyncly, David Roberts climbed Snowdon to raise £5,5000 for the Motor Neurone Disease Association (MNDA). In memory of his brother Glyn, Roberts was joined by family and friends who split into two teams, choosing to mountain climb or complete a walk along the Thames. Make a donation at www.rdr.link/KAT009

Architect and design event

KBN partners Clerkenwell Design Trail

Kitchens & Bathrooms News (KBN) will partner with Clerkenwell Design Trail (CDT), which takes place from October 4-5, 2023.

The standalone event is organised by Clerkenwell Design Week (CDW) and has been designed to bring the architecture and design community together.

It will feature a programme of product launches, workshops and demonstrations in EC1 resident showrooms.

Participating showrooms include kitchen and bathroom brands, high-end furniture showrooms and surface

specialists.

Brands already confirmed to take part include: VitrA, Ideal Standard, Formica Group, Karndean, Domus, Iris Ceramica Group and Domus.

Senior marketing manager for design at Media 10 Jedd Barry said: “We’re delighted to be welcoming the A&D community back to Clerkenwell this Autumn.

“It’s an opportunity for the industry to reconnect and explore the latest collections that resident showrooms have to offer.

“An extensive programme of design-led events will be taking place across the EC1

GfK VP consulting joins company

Duravit names president Europe plus

Bathroom brand Duravit has boosted its management team with the appointment of Jutta Langer to the role of president Europe plus.

She will report directly to CEO Stephan Tahy and assume strategic, organisational, and profit and loss responsibility for the markets in Europe and Africa.

Jutta Langer has a track record of more than 20 years in companies such as Procter & Gamble and L’Oréal as well as management experience at the Werhahn Group.

Most recently, she

established the strategic consulting arm for consumerintelligence company GfK as global vice president consulting.

Duravit will set up a dedicated marketing organisation to focus on the specific demands and requirements of the German skilled trades and European customers, architects, and interior architects.

This will span the topics of design, functionality and sustainability, with ecommerce operations also sitting within the new structure.

Duravit is active in more

neighbourhood as we celebrate Clerkenwell as the UK’s hub for design.”

Clerkenwell Design Trail will hold an opening party on October 4, at Old Sessions House,

than 130 countries worldwide with reported revenue of €707 million, earlier this year.

Jutta Langer stated: “I’m really looking forward to giving Duravit the benefit of my experience and at the same time working with the team to expand Duravit’s market position.

Electrolux appoints new general manager

for UK business

Having worked for the Electrolux Group for over seven years, Sara Erman has been named general manager of UK business.

She has worked across a variety of roles within the company, having started her journey as marketing director.

Erman has over 20 years’ experience in brand and marketing management following her role as vice president of direct-to-consumer e-commerce at Electrolux Group.

Commenting on her new role, Sara Erman comments: “I am

delighted to be continuing my journey and taking on responsibility for Electrolux UK & Ireland during such an important time for our company.

“Not only am I committed to a strategy of continued investment in our brands to further accelerate the growth they have seen in recent years, but I also look forward to continuing our commitment to the Better Living Programme we implemented in 2019.

“As a leader in home appliances, Electrolux is perfectly

Record-breaking year for buying group

positioned to assist consumers in living a more sustainable lifestyle and our innovative technology and product solutions, along with our brand and corporate partnerships, aim to answer that need.”

Erman succeeds Luke Harding who has been promoted to a vice president role within the European business.

Harding added: “Sara’s experience across brand and commerce made her the perfect candidate to take on the general manager role.

“Her innovative approach and

hands-on expertise create an environment that fuels excitement and propels our brands forward, which is crucial as we seek to grow and innovate.”

KBBG pays out highest ever retail bonuses

Kitchen Bathroom Buying Group (KBBG) has recorded its highest ever payout of bonuses to retail members.

Part of European buying group Der Kreis, the KBBG provides a range of benefits and services to support independent KBB retailers including annual supplier bonus payments.

These are offered alongside access to a range of leading kitchen and bathroom suppliers and exclusive buying terms.

Managing director of KBBG Bill Miller commented: “Not only is this a recordbreaking year for our annual bonus payments, it also marks 10 years since the KBBG launched in the UK.

“We were the first independent buying group, specifically for the KBB industry, to launch in the UK.

“It’s fantastic to see the KBBG go from strength to strength, and we can confidently

say that our members are reaping the benefits of being part of the buying group.”

KBB retail member Martin Jones, director of Cwtch Haus, said the annual bonus payment is “invaluable” to his business.

He commented: “As a member of the KBBG, we certainly take advantage of the exclusive offers and buying conditions available to us through the buying group.

“The ever-expanding list of suppliers is exciting, delivering further opportunities for us in the future too.

“The exclusive annual members bonus payment is an additional benefit and we were pleased to receive our highest payment to date.

“The cash injection is invaluable, enabling us to invest it back into the business and work towards even better results.”

Luke Harding new VP in European business

IN BRIEF

Football legend Chris Kamara MBE opened the refurbished Portsmouth depot of trade kitchen supplier Howdens. It forms part of a store refurbishment program, which will see 90 depots revamped with the new look and format by the end of 2023. Chris Kamara MBE is also working with Howdens on its Game Changer Programme, where it is supplying new kitchens to grassroots football clubs and its first was unveiled at Hawks Community Youth Football Club. Read more at www.rdr.link/KAT010

After more than 20 years with tiling products supplier ARDEX and over 10 years with adhesive manufacturer BAL, managing director Peter Bell has passed the role onto his deputy David Hackett. Bell is an ARDEX Global Management Committee member and holds roles on boards, including India, Ireland, and the Middle East, which he will retain until the end of 2023. See more on this at www.rdr.link/KAT011

Granite and quartz worktop supplier Roann predicts a turnover of £10 million this year – its highest ever. It follows on from 2022, when the Wakefieldbased company reported a “record-breaking” year with a 15% increase in sales year-onyear and annual sales totalling over £8.3 million. Read more at www.rdr.link/KAT012

Lecico appoints new UK chairman

Lecico PLC, the wholly-owned subsidiary of Lecico Group, has appointed Colin Sykes as chairman to the board.

He succeeds Bill Acton who has decided to retire after over 10 years in the role, and who led the growth and modernisation of the business.

Member of the Lecico Group board, Colin Sykes has a wealth of bathroom experience, having previously been CEO of Aqualisa.

Prior to that, he has held senior management roles, internationally, at both Ideal Standard and Sanitec.

Sykes will support the

strategy of the UK board for growth alongside an ongoing commitment to investment in the organisation and new product development.

The manufacturer recently unveiled its latest bathroom collections of Layla and Zara, at its Future of Sustainable Bathrooms event.

Managing director of Lecico Bathrooms Antony Thompson commented; “We are obviously sad to see Bill go as he has played such a pivotal part in the growth of Lecico in recent years.

“He was inspirational and supportive to us all and we will

miss him.

“We are however fortunate in securing Colin to the role of UK chairman to carry on where Bill left off and help us drive our growth agenda to ensure we continue our strong performance in the UK market.”

Lecico Bathrooms employs more than 6,000 people, exports to over 50 countries, and has the capacity to produce more than 6.2 million pieces of sanitaryware per year.

The symbiotic installer and retailer relationship

The BMA’s latest research, Understanding the UK Bathroom Installer, supported by Eureka! Research, took a deep dive into bathroom installers’ psyche concerning the product purchasing journey.

Among many questions, we were keen to understand was where they think their influence lies with homeowners and why they recommend products and retailers. It builds on 2022 research, which suggested installers significantly influence the consumer choice of bathrooms.

The new research

underscored the mutual benefits for retailers and installers who develop a good relationship. For instance, 22% of installer business comes from a recommendation from a local bathroom retail outlet. This can increase to 65% of jobs for those installers with a reciprocal arrangement between themselves and the retailer, with the installer recommending the outlet to homeowners.

Many factors can influence the installer’s choice of retailer when buying products themselves. We found the main

reason (53%) was that the retailer provides a “good relationship with staff and sociability”. Additionally, 33% of installers will recommend a retailer to their customers because they have a good range of products Retailers can capitalise on the influence of installers by ensuring they have a diverse range of products. As the home renovation landscape evolves, it’s clear that the synergy between retailers and installers will remain a cornerstone of success.

Former Aqualisa CEO takes role

Research manager Jane Blakeborough identifies retail opportunities

POSITION FILLED

Appointments and promotions across the industry

ZIP WATER UK

Manufacturer of the HydroTap, Zip Water UK has announced the return of Nick Taylor as head of residential sales. Having previously held the role of head of sales at Zip, he has knowledge of both the brand and product. Taylor will be tasked with building relationships with exclusive showrooms.

ASKO

Premium Scandinavian appliance brand Asko has appointed Jessica Rhodes as product and marketing manager to help grow sales and develop brand awareness in the UK. She has over nine years of experience within the small domestic

LAKES

Showering spaces manufacturer Lakes has welcomed Marten Baker to the role of head of product development. He will work alongside the Project and Design Engineering and Leadership teams to develop product for short, medium and long term. Baker has almost four decades of market experience and product knowledge.

MKM

Builder’s merchant MKM has appointed Rik Pepper as its head of plumbing, heating and bathrooms. With three decades of industry experience, he has held senior positions at Plumbase and Jackson Building Centre.

Grab a piece of lease

The outlook for the KBB market is driven by factors beyond the immediate control of the industry itself, including economic conditions, and any shift in housing tenure. Owner-occupiers remain by far the most common UK household tenure, but share has been falling for more than a decade, and after 2030, it is expected the decline will start to accelerate as large numbers of the population move into their forties without being on the ‘property ladder’, while strategies for funding elderly care may negatively impact inherited funds/property for the newly ‘middle aged’ generation.

Rental Impact

With social housing) provision unable to meet housing needs, private rental has become the second largest tenure option, with over 20% of UK households in this category - compared to 10.1% in 2001. At present there is little inclination for most renters to invest in fixtures they may only have one or two years’ use of; while for the small-scale landlords a wish for trend-led value products ableto be cheaply or quickly replaced is a significant driver of sales. However, it is the growth of large-scale institutions as landlords that has the greatest capacity to drive market change.

Construction industry forecasts suggest that over the next decade the institutionally owned built-for-rent sector will account for around 1.7million new individual houses, while institutional landlords will also have

taken over some pre-existing properties.

At present it tends to be assumed the build-to-rent market in the UK will mirror that of the USA where it is a much more established market both in terms of provision and investment, with most new build-to-rent being largescale apartment developments. However, given the UK’s low rise ‘council estate’ template, it may be the UK will tend towards build-to-rent ‘village’ style developments.

In JKMR’s view, since many development funders and builders come from purpose-built student accommodation or retirement living backgrounds, there is no reason to presume it will be the owner-occupier new build kitchen suppliers who will be the prime beneficiaries of sector growth. In addition, since the properties are created as long-term investments, specifying processes may well differ from the conventional new build sector.

Kitchen design

Since the property may regularly switch between household types, affecting product need, build-to-rent supply may move out of current retail routes altogether, in favour of operations that specialise in renting fixtures. In this scenario a kitchen would be rented for

the duration of a tenancy, not permanent to the dwelling, shifting unit construction to free-standing or modular, which in turn would impact major domestic appliance, sink design and installation.

A number of build-torent developments are also being designed with communal socialising and eating areas. If a semicommunal style of living becomes the norm, and there are those who propose it as reducing loneliness and social disintegration, it could potentially herald a return of high-end 1930s style blocks containing restaurants, and/or provision of communal kitchens (which would match environmental concerns for more energy efficiency. This would have a huge impact on the need for an individual, fully-equipped, kitchen in a significant proportion of UK new build homes, and potentially change a whole generation’s view of what is a kitchen altogether.

Jayne Barber is founder and Director of JKMR, which provides in-depth B2B research for the fitted kitchen industry. JKMR reports include indepth analysis of how wider demographic, retailing, housing, and social trends affect kitchen market development. For further details contact Jayne Barber on 07507 612816

Jayne Barber, of JKMR, says KBB retailers may have to consider changes in home ownership for future business opportunities.

A number of build-to-rent developments are being designed with communal socialising and eating areas. If a semi-communal style of living becomes the norm, this would have a huge impact and changepotentially a generation’swhole view of what is a kitchen altogether.

Showreels

We produce exclusive videos for kandbnews.co.uk, interviewing business leaders about industry-wide issues and retail initiatives, as well as providing showroom tours. Here are our latest, just in case you’ve missed them.

WHY YOU SHOULD ATTEND KBSA AS A KITCHEN OR BATHROOM DESIGNER

Award-winning retailer Belinda Dangerfield of Qudaus Living explains w Conference 2023. She says it provides throught-provoking debate and a not-to-be-missed networking opportunty for emerging and established designers and retailers.

TWO-MINUTE TOUR: BAGNODESIGN SHOWROOM

We take a quick tour of the Bagnodesign showroom in Clerkenwell, London, which opened during Clerkenwell Design Week. The two-

TEN YEARS AFTER FIRST DISRUPTING THE UK KBB RETAIL MARKET, WHAT’S NEXT FOR KBBG?

MD of the KBBG, part of Der Kreis. Bill Miller explains the journey of introducing a buying group to UK KBB retail. Now celebrating its 10th anniversary in the UK, he explains how it has expanded membership and suppliers. Miller explains why he’s optimistic about future. See www.rdr.link/KAT015

TWO-MINUTE TOUR: CLERKENWELL 2023

We take a look around the resident showrooms participating in Clerkenwell Design Week 2023. Around 160 showrooms revealed product launches and activations during the three-day show, which this year saw a record number of visitors. We check out the bathroom and kitchen events, of interest to designers and specifiers. Discover the highlights at www.rdr.link/KAT016

Review your customer’s journey

Director of Strategic

Professionals Sharon Southcott says retailers must keep up to speed with changes in the trading environment –and that starts with the customer’s purchasing journey

There has been much talk about the skills gap the KBB industry faces, but what about the knowledge gap? It is imperative for businesses to stay ahead of the curve and effectively stay on top of new opportunities and threats. In an everchanging retail environment, where consumer needs are influenced by so many different factors, the sector must stay updated. Key topics such as, AI advancement, data literacy, digital skills, changing buyer behaviour, technological advancements and the impact of the wider trading environment present a range of challenges to the KBB sector. However, one area that is important throughout is effective communication.

Customer communications

When did you last consider taking a step back and review your customers’ journey? At what points do you have the opportunity to communicate with the customer? What is the first contact they have with you? Is it your website, your showroom, a phone call, a brochure? What message is being conveyed?

The journey customers undertake before buying a product has significantly changed

over the past few years, with much of the journey now taking place digitally. Online research alongside the impact of social media and e-commerce platforms have become key touchpoints.

Savvy Shoppers

Customers are also demanding more information and detail about products and services before committing to the purchase. Although much research has been done into buyer behaviour, there needs to be a greater understanding as to how retailers can influence these touchpoints in order to improve customer experience.

Artificial intelligence (AI) is a powerful tool which will transform the KBB industry. The possibilities within AI are endless. AI can help to improve data literacy, predict customer preferences, manage inventory and facilitate personal design recommendations. All of this can significantly improve efficiency as well as customer satisfaction.

Address knowledge gaps

As we focus on the day the significance of the wider world such as the political, economic, social, technological, natural and legal environments can be overlooked. If a customer asked you what is the most ecofriendly shower on the market, would you and your team know and would you be able to talk confidently about the available options to the consumer?

Addressing these knowledge gaps requires awareness, education and listening to our customers and suppliers. It's crucial for the sector to recognise the urgency in closing these knowledge gaps. By doing so the industry can continue to innovate and satisfy the needs and wants of the market profitably.

A first step could be to spend time looking at that customer journey.

Key suchtopics as, AI advancement, data literacy, digital skills, changing buyer behaviour, advancementstechnological and the impact of the wider tradingpresentenvironment a range of challenges to the KBB sector.

Connectivity and cost effectiveness through sustainability was key theme

IFA 2023 is sell-out event

Home appliance and consumer electronics exhibition IFA (Internationale Funkausstellung Berlin) was a sell-out event, according to the show organisers.

More than 2,050 exhibitors, from 48 countries, showcased their products and services in 26 Halls and across 130,000 square metres.

These included start-ups through to established brands such as AEG, Electrolux, Beko, Grundig, Bosch, Haier, Hisense, LG Electronics, Liebherr, Miele, Samsung and Siemens.

Connectivity and cost effectiveness for consumers, through greater sustainability, was a key focus of this year’s event, with panels at the IFA Leaders’ Summit, discussing energy efficiency and the circular economy.

Chief sustainability officer at BSH Home

Digital drives behavioural change

Appliances Christine Betz discussed how consumers can be incentivised to contribute to the circular economy, as she explained: “We need to close the loop, because material is scarce and we should stop treating old appliances as waste.”

It also saw appliance manufacturers further optimising energy and water use, encouraging consumers to reduce consumption through product design and complementary digital technologies.

In a keynote speech, president of Hisense Fisher Yu said consumers expect their devices to be intelligent and integrated with each other and believes Artificial Intelligence will transform how humans interact with machines.

He further predicted that screens – from the TV all the way to screens on fridges or washing machines –would become key user

interfaces.

Speaking about the show, chairman of industry organisation gfu Philipp Maurer said IFA once again showed its value “as a driver of innovation and economic growth”. Celebrating its 100th anniversary next year, IFA returns to the Berlin Messe on September 6-10, 2024.

Miele encourages consumers to lower their energy and water consumption

With consumer spending contracting, globally, premium appliance brand Miele looked at adding value, improving performance, and educating consumers on using less energy to save money at IFA.

Under the theme “A Miele Open House” and on a 3,000sqm stand, it showcased almost 300 appliances.

It included A-10% energy rated fridge freezers, fridges which open and close using voice command, revision of its G700 dishwashers and introduction of a new category –the Aerium laundry cabinet.

With the company reporting 940,000 Miele dishwashers were sold in 2022, Miele upgraded its A-energy rated G7000 dishwashers, with three additional programmes and a redesigned basket for water bottles and straws.

However, executive director and coproprietor Dr Markus Miele said although consumers were interested in saving water

and electricity, they failed to use Eco modes, according to its latest research.

He said: “86% of all consumers in Germany stress saving electricity and water is important to them. but unfortunately, it tends to stop here. Only 11% of those polled used the eco mode on their washing machine and dishwasher on a regular basis.”

Expanding on this, executive sales and marketing director Axel Kniehl added: “If people would double the usage [of the eco

program] – we’re still only talking about every fifth cycle –that makes up for the entire CO2 emission of the production of the product over the lifecycle.”

To help change consumer behaviour, Miele is focusing on its consumption dashboard, which now offers a month-on-month comparison of water and energy use and measures against the typical Miele user.

It also boasts an AI Diagnostic faultfinding feature to reduce service engineer visits, offers recipes ideas to reduce food waste and MealSynchronisation to optimise energy use when using multiple appliaces.

Miele also showcased a prototype Microplastic filter, which will be available for all wash programmes and made from sustainable materials.

Dr Markus Miele commented: “Our solution will come onto the market at the end of 2024 and we believe we will be leading in the other solutions.”

© Harry Pseftoudis

Consumer-centric connectivity

Haier builds upon growth with Candy relaunch and Casarte

Citing its “consistent” vision to be “leader in smart home solutions in Europe”, Haier said was the reason behind its success, as it relaunched Candy and introduced Haier Casarte at IFA.

CEO of Haier Europe Yannick Fierling commented: “A little less than 10 years ago we had a turnover in Europe of less than €500m. We are very proud to say in 2019, our revenue was close to €2billion and we’ll be closing 2023 around €4billion.

“Our market share in this region is close to 7% for the eight major domestic appliance groups in Europe, which is a growth of 108% in value over the last five years. Haier has been the fastest-growing brand in Europe.”

Boasting the largest growth for home appliances in the world, for the seventh year in a row, the company has 17% market share and new plans to double its growth in Europe over the next five years.

Yannick Fierling reported that Haier has invested more than €350million in five new factories, including a new oven factory in Turkey opening by the end of 2023, and introduced 35,000 SKUs in the last four years.

However, Fierling stated “We want to offer more than a product to end consumers. We want to offer an experience, which is fitting the needs of every single person in their home.”

He said Haier will achieve this through consumer insight from its sale of 6million connected appliances, now in consumer homes, with plans for growth to 30million in the next five years.

Fierling says it is the IOT ecosystem which has seen Haier Group named as the Most Valuable Brand.

Under the theme of “Connect to the Extraordinary” and on an exhibition stand measuring around 3,400sqm, it saw the relaunch of Candy, additions to Haier and introduction of luxury Haier Casarte capsule collection.

Candy featured product launches with higher perceived quality, including A++ rated The CandyNext Oven with Proactive Cook sensor technology.

While the Haier brand saw the introduction of Haier ID series of connected ovens and hobs, including an oven with seven cooking levels, plus internal camera to recognise and adapt the cooking process.

These were joined by Haier X 11 Series washing machines, with the biggest drum in the market at 540mm, A-40% energy efficiency, and a Fresh Cycle to reduce odour if washing is left in the machine.

Completing the line-up, was the luxury home appliance collection Haier Casarte.

Selection of most resourceefficient appliances

AEG curates

EcoLine appliances

AEG focused on reducing the impact of an appliance when in use, unveiling AEG EcoLine which offers its best in class energy label rating at IFA 2023.

Better than the best A rating, the AEG EcoLine selection from existing lines, covers all of the main product categories.

According to Electrolux Group’s (parent company of AEG) approximately 85%1 of the global climate impact of an appliance, during its lifespan, is generated when it is in use.

CEO of Europe at Electrolux Group Chris Braam commented: “Technological innovation is at the heart of every model within the AEG EcoLine selection with functions designed to make consumers’ lives more enjoyable while making it easier to make more sustainable choices.

“Resource, efficiency and performance without compromise is what consumers want and it’s what AEG EcoLine delivers.

“We chose IFA 2023 to present the AEG EcoLine selection to an international audience because of its important role in highlighting innovation.”

According to AEG’s 2023 Truth about Laundry Report, energy efficiency is one of consumers’ top reasons for buying MDA appliances, with 60% of UK consumers in the UK stating they considered energy efficiency when choosing an appliance.

Recent data from global market research institute GfK also supports this, as head of CSM Germany & Austria at GfK Alexander Dehmel explained: “We see a clear trend across all age groups that a more sustainable lifestyle is playing an increasingly important role.

“In addition to the environmental aspect, financial savings through better energy efficiency are also a strong factor in

A perfect fit

When former Wren and Magnetstore manager Jazeer Yaseen decided to go it alone and open his own business, he opted for the security of a Kutchenhaus franchise. Having seen the retail brand exhibit at Kbb Birmingham, alongside its parent company nobilia, he explains the decision was a combination of the product, which “offers optimum quality for the price”, and the support of the Kutchenhaus team, which has already opened an extensive retail showroom network.

Joined by former colleague, kitchen designer Farhana Begum, she adds: “We did a lot of research and mystery shopped around 10 Kutchenhaus franchise partners. Everyone we spoke to was so happy to be a part of Kutchenhaus and we can see why.”

Individual design

The pair have opened a Kutchenhaus showroom on a high street in Fenny Stratford, Milton Keynes, and stamped their individuality on the design. Jazeer explains how they worked with the Kutchenhaus franchise to create the space. He continues: “The whole design process has been collaborative with us showcasing creativity throughout the space. Here, Farhana has truly flourished, and you can definitely see her personality in the showroom.

Farhana adds: “Together, we both feel that spaces look their very best when designers are being themselves and showcasing their creativity and individuality. We’ve adopted that attitude when dressing Kutchenhaus Milton Keynes and it means that it’s a space we’re both proud to show to our customers.”

1. KUTCHENHAUS FRANCHISEES Kitchen specialist Jazeer Yaseen and designer Farhana Begun manage the business.

2. FENNY STRATFORD SHOWROOM Based on a high street, the former tech shop was gutted to transform into a Kutchenhaus showroom

Tech shop transformation

Measuring over 2,000 sq. ft, the showroom spans two floors and now the ground floor is complete there are plans afoot to refurbish the upstairs space. Farhana says: “Soon our customers will be able to browse a showstopper display upstairs, which will be very maximalist. It will be colourful, which is really exciting.”

Farhana adds: “We wanted to make sure the showroom was absolutely perfect before launch, and that we had a good pipeline of customers. People walking through our doors should feel the space has the ‘wow’ factor and that has been an important objective. From displays to appliances, customers can see the latest in kitchen design and trends.”

Based in a former tech shop, which had astroturf on the floor, black walls and spider lights, the space has been transformed. Jazeer comments: “The whole building has been gutted to create the brand-new showroom. Previously it had walls everywhere, which we knocked down, and we removed a staircase. We had to rescreed the floor and all the glass windows were frosted, so we changed those too. Now it’s somewhere we’re tremendously happy with and our first months of trading have been very successful.”

Aiming high

This suggests an acumen for running a profitable retail business, and in fact the pair have set their sights high and want to become one of the leading showrooms in the franchise. Jazeer comments: “We like to push ourselves and set a performance level. We’re striving to be amongst the best showrooms within the franchise network, and this will come through hard work, knowledge and dedication to providing a winning experience for our customers.”

Serving a 30-mile radius, Jazeer adds “We’ve been busy but we’ve also been sensible with how much business we’re taking on. It’s important we are thriving and equally that each customer gets the best journey.” And his view is echoed by Farhana, who adds: “I think you just have to make the kitchen buying process feel less like a transaction.”

Moments to remember

As part of this, they have an informal consultative style, to help make the experience “a moment to remember”, particularly as they find consumers are shopping around. Jazeer explains: “In previous roles wewould close the deal on the day, with Kutchenhaus it’s a lot more

consultative. People come in, we have a talk for about an hour and a half, probably survey a week later, then the week after I’m cooking them a meal in the showroom and we’re having a chat about appliances. I think that sort of journey has a lot more value.”

This carries through the buying process as Farhana offers a more relaxed way to communicate design ideas with her clients. “I said to Jaz [Jazeer], let’s get the whole family in a group chat and talk about kitchen design, so that’s what we’ve been doing, and it works better than emails going backwards and forwards between us.”

Certainly, the pair seems to have developed a successful sales recipe. Alongside retail customers they have also been working with selective developers, such as Oaklow Homes. In fact, the kitchen retailer has an agreement with one of its developers that customers buying houses off plan can work with Kutchenhaus to design their kitchen prior to build, which Jazeer says is unique.

Expanding business

So, what has been the biggest success and what has driven this? Jazeer states: “I think for me it is when we opened the showroom and my family, as well as clients, saw the place complete. I want to show my children if you have the right attitude and the right work ethic then you can achieve anything”, He adds: “I want to be successful, and I want to be recognised in the industry”, continuing: “ultimately, it’s a personal satisfaction in seeing a project through and seeing people happy that motivates me.”

And the pair already have plans to expand the business, looking at opening a second showroom in Berkhamsted, with further franchises planned down the line. “Our goal is to have multiple Kutchenhaus franchises which are among the best in the Kutchenhaus network”, says Farhana, as Jazeer adds: “The plan is to have three successful franchises, within three years.”

Certainly, the pair don’t seem to have any regrets starting their own business, as Jazeer concludes: “We’ve had a lot of fun. We’ve had a very good start and a positive journey.”

5. FUEL BLUE

The Fuel Blue kitchen has been teamed with slatted wooden island with stone-effect worktop

6.. WINDOW DISPLAY

The concrete effect is one of the most popular kitchens sold by the company

The path to success: why MHK is the perfect

supplier – but with MHK this is possible. Why is this important? As a new business you will need to be competitive. Taking large deposits from clients to pay your suppliers will be trickier than it would be for an established business. With MHK, you will benefit from open ended credit with payment at 30 days. This takes the onus off the client to fund their dream project whilst you establish yourself.

Access and compare more suppliers

A successful business needs to not just understand its own products, but also understand what the competition is doing in order to highlight the areas of difference to potential customers and deliver a product that meets their client’s design and budget.

MHK members have access to a range of Europe’s leading suppliers, allowing them to offer a Good/Better/Best staircase. And, through a unique comparison tool, MHK is able to show members the key differences in cost, service and specification across a range of furniture manufacturers. This helps new businesses select a product that competes in their local market, and established businesses to select products that will allow them to enter new markets.

In both cases, MHK’s comparison tool offers a good assessment of how much your competitors are paying for their product, giving retailers valuable insight into the points of difference and allowing them to use this knowledge in their sales activity.

Grow with us; retain your independence

Creating opportunities to reinvest

Busy and profitable are very different things. Even the most popular business will need to generate enough profit to finance its growth plans. Aside from external investment, the number one opportunity to create more profit is to increase the margin on your products and services – and this is certainly easier said than done when costs are going up and client budgets stay the same. Thanks to being one collective group, representing more than 3,800 members across Europe, MHK’s buying power benefits retailers with even established supplier relationships. If every product offered by a retailer had just a 1% improvement in buying

price, that results in profit increasing by 8.53%. This means you can continue to sell at the same price but generate more profit to reinvest in your business, and partnering with MHK gives retailers advantages far in excess of this. This is why retailers of all trading ages become MHK members.

Increasing cashflow without large deposits

As a new business, cash and credit will be key to growth plans. Without trade credit, any business limits how fast it can grow, as every new piece of business requires capital to pay for trade goods in advance. There are not many situations where a new business will receive 30 days payment terms from a

As a new business, financial backing and support will mobilise growth plans. By joining MHK before you officially open, you’ll have the backing of one of Europe’s largest purchasing groups. This is why some of our start up retailer members choose to join MHK prior to signing a lease.

For established businesses, unlike a franchise, being part of MHK means keeping your independence and power across all aspects of your business. We’re here to help build foundations for growth so that you can continue to focus on what makes your business unique and successful.

To find out how to become an MHK partner visit www.mhkgroup.co.uk or call sales director Paul Wheeler on 07876 873301 www.rdr.link/KAT113

Paul Wheeler, Sales Director for MHK UK shares why the buying group is the perfect partner for retailer growth – from start ups to established businesses ready to scale up.

“We need to be thinking about the next 100 years”

Häfele Group is celebrating its 100th trading anniversary and recently survived one of its biggest challenges with a cyberattack earlier in the year. This blip in its long-standing history is not deviating the company from its course of growth

Celebrating its centennial year, Häfele was established by Adolf Häfele and Hermann Funk as a hardware shop in Germany supplying joinery fittings. Although still privately-owned, it is now a global business with €2bn revenue, employing 8,000 people across 38 countries, with 10 sales subsidiaries. One of its largest subsidiaries is the UK, which sells over 25,000 products to a wide-ranging customer base, including kitchen studios, generating a revenue of circa €115 million.

The 400-strong UK business is led by recently-appointed managing director Richard Curtis, who has two decades of experience in manufacturing and distribution. “I’m proud and privileged to be running Häfele. It’s a great business. We have great people and some good plans going forward”, he says. He points out: “While our 100th birthday is an opportunity to celebrate, clearly what we need to be thinking about is the next 100 years.”

Cyber-attack strategy

What Richard Curtis didn’t envisage to be part of those plans was the need to create a strategy for recovery from a ransomware cyberattack, which took place across the group just four weeks after he started. “It was quite an interesting induction to say the least”, he smiles, adding “but it was a tricky period. We immediately set up a dedicated crisis team in the UK, which meant we could cascade information on a daily basis.”

He praises the collaborative efforts of the Häfele UK team, which had to return to paper-based practices to help collate and process customer orders. It was no mean feat considering the business can produce 6,000 picks a day and offers a next-day delivery with 5:30pm cut-off. Curtis also thanks Häfele customers for their loyalty during the trying time: “We don’t underestimate how difficult it was for them, and we thank them for their patience and understanding.”

And now the company, which Curtis says

Häfele through the years 1923-2023

1923

Founded as joinery store called “Products for the hardware and tool industry” in Aulendorf, Wurttemberg, Germany on December 1, 1923

1927-1930

Company moves to Nagold, the former centre of furniture production in Wurttemberg. It establishes its first wholesale warehouse and organised distribution

1948-1949

Häfele celebrates 25 years with 29 employees and revenue of 2million DM.

Founder of the company Adolf Häfele passes away and his 26year old nephew Walter Thierer takes over the management

1950

Fire destroys company building and transactions resumed in makeshift buildings. At the same time, the foundation for today’s headquarters is laid, resulting in a new building and 2,500sqm warehouse space

has always invested in IT, has a “state-of-theart” system, which is “resilient to modern day cyber challenges”. Häfele has also trained its employees to spot phishing emails and attacks. Curtis adds: “So I’m pleased to say, we came through it, we’re better and stronger for it. That’s testament to everyone in the business for getting us through that tricky time.”

Manufacturing expertise

Against that backdrop, it’s impressive Häfele is continuing to enhance its business, particularly when Richard Curtis says the company is already “unique”, adding: “We are the only company that can offer a one-stop shop. It’s a unique proposition and compelling for our customers”, and he adds people still don’t realise it is a manufacturer as well as a distributor. Häfele acts as a UK distributor for brands including Vauth Sagel, AluSplash, Grass and Smeg, however Curtis adds: “It’s a little-known fact about Häfele but we do actually manufacture our own products, from

1960

1954

In April 1954, Häfele starts its own production of furniture ornaments and brass grilles

Hafele establishes its first subsidiary in Switzerland

1971

The Complete Häfele is published for the first time

hinges to flaps to lighting, from seven of our own factories across Europe.”

He highlights the manufacturing capability of its popular and patented Minifix fitting, which he says “revolutionised” the flat pack industry, because it offers accuracy and speed of kitchen installation unmatched by glue and dowel. “We manufacture 3.2million Minifixes a day from our factory in Berlin. I’m told, if you stack all those together it is the height equivalent of 10 Shards in London.”

Evolving product lines

And now the company is further expanding its 25,000-strong product portfolio in the UK. Product, innovation and development manager Tom Fletcher comments: “We’ve always worked closely with our customers to understand their pain points, and we now use

those insights to harness the expertise and experience of our team to come up with a new way of doing things.”

It has seen the creation of patented Flex Lighting, which can be bent to go around angles, and push fits into dedicated profiles, all controllable by Hafele’s Connect Mesh. “There’s nothing else like that in the lighting market. And I should know because I was in it”, says Richard Curtis who led the Aurora trade lighting business in the UK.

Available in a choice of cool white or warm white, Flex Lighting can be used with plinths, worktops and splashbacks. It can also be combined with Modu3, Häfele’s new modular shelving system, in a choice of ready or part assembled packages, and which allow kitchen retailers to expand their design capabilities into the rest of the home. Further down the line, Häfele is planning to introduce own-brand appliances, in the next 18 months to two years.

1982

1996

2003

2023

1980

First UK office opens.

Subsidiaries are also opened in Australia, Canada, France, Italy, Ireland, the Netherlands, Singapore, New Zealand, Malaysia and Japan.

Export manager Hans Nock, who worked for the company since 1960, takes over management of the company

1985

UK business moves to Swift Valley Site in Rugby

Häfele headquarters in Nagold is also expanded. Häfele constructs a new building on an adjacent, 5,000 square metre lot

Sibylle Thierer, daughter of Walter Thierer, assumes responsibility for the company at the beginning of the new millennium and represents the third generation of family management.

2013

Studio Partner Network established in UK

Sibylle Thierer becomes chair of the board of directors, handing over responsibility for the running of the company to CEO Gregor Riekana who joined Hafele in 2011

customerUltimatelyservice is part of our DNA, it’s what Häfele stands for. Being close to our customers means being one step ahead.

Added value service

Using its expert product knowledge, Häfele has also recently introduced its suite of Service+ packages, including Service+ Customised, offering a wide range of custom manufactured solutions such as bespoke timber drawers and worktops shaped to the customer’s needs, and its Service+ Knowledge, created to arm retailers and installers with specialist product and industry knowledge via the Häfele Academy. Sam Melling, service+ project head, comments: “Our customers face a unique set of challenges. Their order books are full, but the skilled expertise required to deliver work and elevate their offer are hard to come by. Through Service+ we want to offer the extra pair of hands so many of our customers desperately need and give ways to increase their profitability and efficiency further.”  Curtis explains: “Ultimately customer service is part of our DNA, it’s what Häfele stands for. Being close to our customers means being one step ahead.”

Market trend forecasting

In a bid to not only help its customers now but in the future, Häfele has conducted market research to discover future market trends. Following on from Functional Spaces: Kitchens for Living which explored the impact of kitchen design on mental health following the pandemic, Häfele has released a second report –Functional Spaces: Homes for Living. Head of marketing at Häfele UK Natalie Davenport comments: “During COVID there was a huge spike in home improvements, projects of all scales and sizes, but economic circumstances following that period put many plans on hold. In our more recent survey of 2,000 homeowners, however, there are indications of households’ plans to spend on their current property in the coming years.” She explains: “If we can identify trends a couple of years ahead, or things that come down the track that allow customers to grow in their geographical area, in particular, then we can help and in turn, we grow. “

Agile for growth

The market is undoubtedly challenging, with uncertainty requiring greater agility. However, Häfele is responding with a “relentless” focus on its customers. While Richard Curtis cites the company’s biggest achievement as being the growth of the privately-owned business, both geographically and in revenue terms, when thinking about the next 100 years, he says: “We have a clear strategy that supports further growth and ultimately we want to execute that strategy.”

Discover more about Häfele at www.rdr.link/KAT017

Richard Curtis Q&A

Managing director of Häfele UK Richard Curtis talks about adding value to the business, learnings from a cyberattack and the importance of an engaged team

QWhat attracted you to the company?

Häfele is privately-owned on a global scale, meaning the company can take a long term view, which is always a sound basis for building long-term customer and supplier relationships, as well as investment decisions. Häfele’s reputation is outstanding for customer service, for product and for technical expertise. When you pull that all together, it’s a great recipe and a company where I felt I could add value.

QWhich of your skillsets or experiences appealed to Häfele?

Lighting is a key growth area for Häfele and one would like to think my background, as managing director of trade lighting supplier Aurora, will help drive that objective. Also, as a manufacturing and distribution professional with 20-plus years of experience, I can bring many qualities to that area of the business as well. I think it was a good fit all round.

QHow did Häfele being hit by a cyberattack, within the first couple of weeks of you joining the company, rank as a challenge in your career?

It’s not a challenge I’ve faced before, thankfully, but ultimately businesses are always faced with challenges, whether that’s a recessionary environment or more recently the COVID pandemic. The principles for dealing with them are exactly the same. It’s about communicating with your stakeholders – which we did. We needed to develop a clear recovery planwhich we did. It’s also about communicating with your workforce and engaging them in the process. It was an incredibly challenging time, but the resourcefulness and engagement of employees gave us the ability to serve customers through that period and I got to know the global team more quickly than I would have otherwise.

QWhat will be your focus going forward?

5. CONNECT2

Connect2 trays feature an offset dual waste outlet to avoid standard joist spans

6. PINNACLE ENCOLUSRE

Adding to its Pinnacle8 enclosures are sliding door models designed without the need for a bottom rail, providing a level access

7. TRAYS INVESTMENT

Forming part of the £3.5m investment, over the past three years, Kudos installed a second shower tray line and plans to triple capacity

Clearly a full recovery from the cyberattack has been the priority, and ensuring our 5:30pm order cut off for next day deliveries was achieved. As the largest distributor manufacturer in the market, with 25,000 items across multiple product groups, we have a plan to concentrate on the areas within the product range that can deliver growth for our customers and ultimately us. Most recently that’s been focused on new products such as Flex Lighting, Bespoke Timber Drawers and worktop surfaces.

QWhat is your benchmark for success?

Success for me is not just about hitting the numbers. Although they are important, it’s about the culture, how the team grows over the next few years and how the group overall leverages its synergies to help our customers

QWho or what inspires you?

Over 30 years in business, I’ve learned from many excellent leaders and colleagues. Of course, you often learn the most from negative experiences and what you could have done to achieve a better outcome.

QWhat is the best piece of advice you’ve been given?

Listen to people, empower them and be yourself.

important for us to inspire”

Idon’t want Ca’ Pietra to be known for just selling tiles”, says head of marketing and PR Grazziella Wilson. “It’s about our brand and, for me, success is somebody going to a friend’s house for a dinner party and saying ‘I love the tiles in your bathroom’ and them replying ‘Oh, they’re Ca’ Pietra’. “It’s that level of association I want our customers to have with our brand and that feel good factor.”

It’s a bold ambition, but one that through design inspiration, collaboration and more recently diversification is seeing the Ca’ Pietra brand making waves in interior magazines and social media.

Providing inspiration

In fact, Grazziella Wilson says providing design inspiration is increasingly important as tiles can often be the focal point in kitchens and bathrooms. “You’ve only got to look at Pinterest and Instagram and magazines and the tiles are the first thing you see”, she says.

In fact, she has noticed consumers are no longer settling for playing it safe, with massmarket design, but are happy to inject personality into their home. “What we’ve seen since COVID is much more consumer

confidence. I think our consumers are braver and bolder than ever before. But what I think they want, more than anything, is guidance and to be inspired. What sets us apart as a brand is that it’s really important for us to inspire.”

product design and the way the company markets its products to consumers. “We often

put together, in our marketing photo shoots, unexpected pairings of products just to really spark somebody’s imagination. What we see coming through in sales orders are those specific wall and floor tiles specified for projects. So we see the inspiration working first hand”, says Grazziella Wilson.

Creating tile designs

This family-owned business is run by the second generation, managing director Hamish Smith. He also leads the creative team of Ca’ Pietra which includes product manager Lorenzo Smith and Grazziella Wilson. She explains: “We decide between the three of us every single product that we sell. And it means that we can be really agile, because it’s not like there’s 100s of us that are making a decision and a huge committee of people that have to decide. We work with statistics, such as figures on what sells, and the creativity we have between us – as a trio.”

But where does the design inspiration come from?“Hamish has the most fantastic eye for design. He literally draws inspiration from everywhere. I worked in fashion before I worked in bathrooms and tiles, so I look a lot at what is going on in fashion and I often see colours, textures, trends and patterns on a

“It’s really

How design inspiration, collaboration and diversification is driving the Ca’ Pietra brand. But at the heart of it all is passion, says head of marketing and PR Grazziella Wilson

1. HEAD OF MARKETING Graziella Wilson had a background in fashion before entering the bathroom and then tile industry

2. RIPPLES DESIGNER DAY

Ca’ Pietra at Ripples Designer Day informing franchisees about latest stone and tile trends

3. MOODBOARD INSPIRATION

Ca’ Pietra moodboard created to inspire designers and their customers

catwalk pushed through into interiors. Plus, you’ve only got to look at social media to see work of the world’s coolest interior designers, and you can dilute that look and feel for someone in their home”, explains Wilson.

Collaborative thinking

Most recently, this inspiration has come though collaborations with establishments like the National Trust and artist Clarissa Hulse. In fact the Woodland Glade tile from the National Trust Collection has been a sales succcess story for the brand.

Grazziella Wilson comments: “We hadn’t seen an organic, irregular floral design, in the market before. We estimated the level of stock we would need to have for 13 weeks, but we sold out within about 13 days. Nobody anticipated the success of it.”

And Ca’ Pietra has just launched a collection with artist Sasha Compton. “I found her on Instagram and just adored what she did, and I thought we don’t have something like that in our collection”, explains Grazziella Wilson.

However, collaborative thinking can also come from its retail network. Grazziella Wilson explains: “We went to the Ripples Designer Day and one of my key questions to them was what don’t you get from us? “Designers might think, why would I tell you because it’s never going to happen. I think the difference with us is that it can, and it does happen.” She continues: “A couple of weeks ago, one of our retailers said you’re missing a certain tile in your collection. I can’t find it anywhere. We’ll soon be ready to launch it. That’s how agile we can be and how receptive we are to retailer feedback. Because it’s important we don’t just create products we love, but which our customers love and also the end consumer.”

Diversifying portfolio

Working with manufacturing partners across Europe, Ca’ Pietra started life supplying traditional terracotta. Its name – a shortened version of Casa Pietra, which means ‘house of stone’ belies its origins. The company still supplies terracotta, alongside modern porcelain and highly decorative, patchwork patterned ceramics. And it reports 97% of its portfolio is held stock, with delivery times for its tiles typically three to five working days.

Most recently, it has delved into ecoconscious solutions with Reform made of 60% recycled materials, plus the company is set to launch a new Terrazzo range. “It is a whole new sector for us”, explains Grazziella

Wilson. Interestingly, however, the company is also diversifying its offer having launched environmentally-friendly Proper Good Paint, made in the UK, and available in 44 shades.

So, is Ca’ Pietra going to become the next Farrow & Ball? “We’re a tile brand first and foremost”, replies Grazziella Wilson. “But when designers are designing the kitchen or bathroom, they want to pick paints that complement the tone of the tiles and stone. It just makes sense for a bathroom or kitchen designer, when they put a moodboard together, to specify our paint, which they can also sell.”

And that’s not all, Ca’ Pietra is also venturing into the luxury vinyl tile market (LVT), with the Minerale collection of marble, stone and wood effects. “It’s not what people would expect from us. It’s just adding another string to our bow, so to speak. I think if somebody wants that affordable luxury, lightweight and easy-to-fit tiling, then this is what we’re tackling with our new Minerale launch.”

Retailer support

Whether retailers are interested in selling tiles, paint or LVT, what is important is the retail support provided by the company. Ca’

Pietra provides all its lifestyle photography assets for retailers to use, creates videos to guide consumers and train retailers, plus this year it has introduced Masterclass webinars. “We’ve had two webinars so far this year. One of them was about the do’s and don’ts of natural stone and one was how to drive footfall to your showroom with digital marketing. It’s just thinking of topics that we thought would be beneficial for our retail partners and creating workshops for them”, says Grazziella Wilson.

Ca’ Pietra has also redesigned its website, to not only provide online product and merchandising ordering for retailers, but also the ability to check stock. It has been revamped to make the buying journey seamless for the consumer – from finding a tile to buying instore – and now includes a Where To Buy page, as well as a call to action on each page.“It’s really important we drive consumers to our retailers to be able to buy”, explains Grazziella Wilson.

Wilson states the brand is interested in working with quality retailers: “Whether it’s a kitchen, bathroom or tile showroom, it needs to be somebody as excited by our products as we are.” She concludes: “We really love design, fashion and interiors. You’ve got to be passionate about it.”

Find out more about the Ca’ Pietra brand at www.rdr.link/KAT018

4. RETAIL SUPPORT Shop-in-shop display concept created for Tiles At Source

5. SASHA COMPTON COLLABORATION

Ca’ Pietra has joined forces with British artist and designer Sasha Compton renowned for her work creating emotive ceramics, lampshades, giclée and lino prints.

Paint by numbers

Consumer demand for timeless design and personalisation meet with the interior trend for painted kitchen furniture

When national retailer Howdens introduces paint to order kitchens for the first time, and Omega invests in inhouse paint facilities, it reflects a seismic design shift in the market. Painted kitchens have not only grown over the past couple of years but are now fast coming to the fore. Design manager at

Symphony Josie Medved comments: “The popularity of painted kitchen furniture - and the subsequent sales - has seen steady increases year-on-year”. While, managing director of Daval Simon Bodsworth is more

Coloured Shakers

But why has the painted kitchen gained such favour, is it tied in with refreshed Shaker styles providing a perennially popular look? Joses Medved of Symphony states: “The traditional-looking painted kitchen is a timeless classic and is perfect for period properties, but looks equally as good in a modern house. Being such a classic style, we predict they will continue to be on-trend for a long time.” However, the painted kitchen is not slavishly tied to the classic look, as the Shaker is a chameleon design. Simon Bodsworth of Daval explains: “Shaker design influences have remained strong in 2023, influenced by both Scandi and Japandi styles to create a new universal design.”

Moreover, it is the ability to personalise a

1. CAPLE

Woodford paint-to-order boasts a super skinny shaker frame, cross-rail doors and flat cornice and pelmet. It comes in seven colours and you can read more about it at www.rdr.link/KAT019

2. HOWDENS

Trade kitchen supplier Howdens has launched a selection of bespoke paint-to-order timber kitchens, for the first time, including Chilcomb. See the palette at www.rdr.link/KAT020

scheme with a judicious splash of colour or carefully edited and layered palette, which has driven painted kitchen sales. And commercial director of Brandt Design Julia Steadman says it meets the trend for customisation, adding: “Current trends tell us that individuality is key when undertaking a new renovation project and painted kitchen furniture is definitely a big part of this.”

Natural inspiration

But while consumers may seek to embrace individuality, interestingly a hive mind sees a focus on a palette of nature-inspired colours. It’s the experience of Simon Bodsworth, who comments: “We are finding that cool, calm and collected colours are the way forward for creating a grounding kitchen living space in 2023. Look for rich blues and greens, alongside pale neutral tones, and quintessential greys are providing the perfect

palette.” And Doug Haswell, furniture manager of Caple agrees, stating: “Among the emerging colours, green has taken centre stage as the most popular choice. From soft and pale greens to deep and dark shades, green has found its way into kitchen décor in various forms. Alongside green, darker blues and indigo have also gained traction as popular painted colours. These rich tones bring depth and sophistication.”

Design advantages

But does the painted kitchen offer any genuine design advantages, rather than just a wide choice of colours? Industry experts believe the painted finish can help tie in neighbouring living spaces. “Painted kitchens provide the customer such a wide choice of both colour and door style and can emulate a bespoke furniture look to compliment the other furniture within the open plan living

Donna is a Shaker kitchen which comes in 32 painted shades, as well as over 3,000 special colours. View the online brochure at www.rdr.link/KAT022

spaces so many homeowners create now for modern social living and entertainment”, says retail director of Omega PLC James Bishton. And Julia Steadman concurs, stating painted kitchen furniture can pull together design styles in a home, as she explains: “In my experience, it can really come into its own when creating something special in a sympathetically restored property or in a kitchen extension to bridge the gap between old and new. This means that the scheme as a whole can feel very individual and elevate the look and feel of the whole property.”

In these cost-conscious times, and with consumers looking for greater value and even sustainable solutions to interior design, a painted kitchen offers the solution. The finish can be touched up and even recoated as fashions change. “Painted doors can be overpainted if the homeowner wants to change the colour at a later date, making it more cost effective than swapping for a whole new kitchen. Small amounts of damage can be touched up - Symphony supplies a pot of paint and a touch up pen/brush with all orders”, explains Josie Meved.

3. CROWN IMPERIAL Cotswood is a classic in-frame painted collection and available in a choice of 23 painted shades, as well as a primed finish. Read more at www.rdr.link/KAT021

4. SACHSENKUCHEN

Cost-effective options

For consumers who want a painted kitchen but can’t stretch to the premium look, there are more cost-effective options too in a foil finish. Symphony offers painted effects with its Harvard and Cranbrook range and Howdens has also introduced Shaker styles –Halesworth and Bridgmere – in paint effect finishes.

James Bishton expands on this: We have a wide price ladder within our painted collection. We paint ‘in house’ on three different door material substrates. The solid Ash doors are popular, however customers can replicate with lower priced kitchens in a smooth MDF or a painted foil. In our most popular colourways, we provide a non-painted foil in both grained or smooth Shaker from stock in an entry price point.”

Housing stock support

But what is the longevity of the interior trend for panted kitchens? Industry experts believe the market is only likely to grow over the next couple of years, Julia Steadman concludes: “Given the age and variety of the housing stock in the UK, I envisage that painted kitchens will continue to surprise and delight us all for many years to come, whether consumers are drawn to quiet luxury or dramatic choices when it comes to their choice of colour.”

6. OMEGA

Part of the Novus brand is Signature shown here in Painted Graphite and Setosa in Spitfire Blue. Discover the brand at www.rdr.link/KAT024

5. SYMPHONY Langdale is manufactured in a grained foil finish, and available in Fern Green (pictured), Providence Blue and Indigo. Request a brochure at www.rdr.link/KAT023

Ringside seat

Vented induction hobs have taken the market by storm, but does that mean consumers unable to have one due to budget or project restrictions are limited for tech?

While vented induction hobs are fast becoming a must-have for the most up-to-date kitchen schemes, they’re not suitable for all projects. They can be more expensive, take up cupboard space for ducting, in a run of units, and can’t be fitted above a full-size builtunder oven, due to the space required for motor and fan. They also limit the size of the cooking surface, with the integral downdraft extractor taking up zone space. However, with a growing interest in induction, which has seen hob sales double in eight years, according to Miele, designers can still meet consumer demand with a variety of models boasting top-end tech.

Induction advantages

Consumers have realised the advantages of induction, that it is safer and more energy efficient and easier to keep clean than their gas hob counterparts. Induction is only operated when the pan is on the hob, is as responsive as gas but takes less time to cook using less energy, and has a wipe-clean surface. However, it is the myriad of cooking functions attracting the attention of buyers. Sales and marketing director at Franke Jo Sargent comments: “The great thing about induction hobs it that they pack in so many

features and benefits that belie their minimalist looks, including power boost, precision temperature control, pan detection, automatic shut-off, timers and flexible cooking zones which, when understood and used correctly, give the user a lot of satisfaction and convenience as standard.”

Surface space

But what is the tech consumers are looking for in an induction? Assistant product manager of surface cooking at BSH Home Appliances Sangharsha Karki points out: “One of the most significant advantages of

The HN6860FR induction hob features HobConnect which allows it to communicate with CDA's CH60BL extractor to ensure the correct level of ventilation. View the technical specification at www.rdr.link/KAT025

Celsius°Cooking Induction Hob (HID956MC) can be used with Bluetooth connected pot, pan and probe. Consumers can cook food to precise temperatures and control timings. Discover more at www.rdr.link/KAT026

1. CDA

2. ASKO

induction hobs is their flexibility in terms of cooking zones, which appeals to both amateur and professional chef alike.” It means consumers can choose from bridging zones, to cater for larger pans and fish kettles, through to full surface cooking where the hob detects the size and position of the cookware and heats the appropriate area.

Such is the popularity, Beko reports 40% of its induction hob sales boast a bridging function. Kitchens manager at Miele GB Tom Hopper adds: “Within the Miele range, most of our models have some level of ‘powerflex zones’ (bridging) or are full surface. So, naturally, we are seeing more and more consumers trade into this technology.”

Convenience and control

Greater convenience is also offered in the variety of cooking functions with Power Boost still a popular feature, providing higher temperatures and so reducing cooking time. But industry experts say retailers shouldn’t just focus on the most obvious tech and look to precise and automated temperature control. Sangharsha Karki of BSH Home Appliances states: “Retailers often focus on the most popular features when selling their products, but there are many other features that could be just as effective in driving sales, such as Perfect Cook which allows the hob to control the temperature of what’s cooking or boiling over.” Asko offers Celsius°Cooking with 11 power levels and Bluetooth connected pot, pan and probe. It uses sensor technology to allows consumers to cook food precisely, and deliver the same results without the need for supervision. Whereas Franke offers the Cook Assist function, with three levels of help from Easy Cook to Pro Cook, to guide consumers through the cooking process. However, Jo Sargent at Franke believes it’s underpromoted because it needs in-store demonstration, adding the technology “has something to offer people of all abilities by offering convenience and guidance that will help maximise the quality of food.”

Connectivity customisationand

It will be the advancement of technology which will see the greater adoption of smarter technologies to ease use. “A real consumer benefit is connectivity; such as a wireless connection between the induction hob and cooker hood. It enables air throughput to be increased or decreased depending on the hob setting, which means

not only a better performance but also energy saving for the customer”, explains Tom Hopper of Miele. Reflecting this, CDA has recently launched the HoodConnect Hob with four pre-set temperatures and Bluetooth connection with complementary hood.

However, industry experts also believe customisation will play a greater role, too, with the likes of Fisher & Paykel offering induction and teppan modules in its Series 11 Modular Cooktop, as well as colour choice for individual appeal. Induction hobs are now available with a choice of coloured glass, while the Neff Flex Design hobs offer four

magnetic coloured trims as an easy update.

When asked how the induction hob market would develop in the short-term, Jo Sargent of Franke said: “We see the induction hob market growing across all demographics because the product is such a winning combination of streamlined style and design, together with high levels of functionality.”

She concludes the induction hob is supported by an ongoing drive for energy efficiency, and adds: “The coming years will see further development in smart technology, reflecting the rising popularity of smart products in everyday life.”

4. MIELE

With full surface induction and DiamondFinish design the KM7897 FL Diamond Induction Hob can communicate with a compatible Miele cooker hood. Check out all the details at www.rdr.link/KAT028

5. NEFF

Featuring TwistPadFire, a magnetic and removeable dial, which controls the Flex Induction bridging technology, power tracking, and hob to hood operation. Download the data sheet at www.rdr.link/KAT029

JUST OUT

1. CAESARSTONE

Premium surface manufacturer

Caesarstone has added 5212 Taj Royale to its quartz portfolio, meeting the consumer shift towards natural colours, materials and finishes. An interplay of warm earthy hues, 5212 Taj Royale has delicate dark brown veins and touches of white, to add depth and movement to the marbleinspired background Available in a polished finish, Taj Royale can be used for worktops, splashbacks and vanities and is offered with a lifetime warranty. Read the technical specifications at www.rdr.link/KAT030

2. FISHER & PAYKEL

Luxury appliance manufacturer Fisher & Paykel has introduced the seven-strong Minimal Style range in a grey glass finish. The Minimal Style collection spans combination steam ovens, a pyrolytic oven, microwave and built-in coffee machine. Hero of the range is the self-cleaning oven (OB60SMPTDG1), which offers 16 functions, provides cooking tips and recipes, and is operated by a touch screen control. View all the ovens at www.rdr.link/KAT031

3. CLEARWATER PRODUCTS

Kitchen brand Clearwater Products has introduced Volta sinks, which can be undermounted or inset, with a PVD coating in Black, Brass or Copper. The bowls have 5mm radius corners, pressed drainers and SilentCote for increased robustness and to dampen noise. Brass and Copper sinks are Dura Brushed to disguise scratches, while the Black model boasts Nano technology, which is reportedly dirt repellent to offer a hygienic surface. Read more at www.rdr.link/KAT032

4. QUOOKER

Boiling water tap manufacturer Quooker has added Rose Copper and Gunmetal to its Flex and Fusion ranges. Rose Copper can blend in with lighter Scandinavian palettes, create a contemporary accent for marble and natural stone or a vintage aesthetic against a darker backdrop. While the Gunmetal finish lends itself to contemporary and industrial inspired kitchen aesthetics. Read more at www.rdr.link/KAT033

6. HISENSE

Electrical and home appliances manufacturer Hisense has introduced the Blackline range to its home appliances portfolio, which is designed to have a premium look and feel. There is a choice of three Blackline ovens, including a compact model, microwave and warming drawer. The Blackline oven range, which boasts 10% more cavity space, includes Steam Add Plus, Airfry functionality, as well as WiFi connectivity. Read all the details at www.rdr.link/KAT035

5. COSENTINO

Surface manufacturer Cosentino has unveiled Le Chic, a modern take on Victorian and Parisian spaces, as part of its Silestone brand. The Le Chic collection boasts six designs with veins and metallic accents: Parisian Blue (pictured), Eclectic Pearl, Versailles Ivory, Victorian Silver, Bohemian Flame and Romantic Ash. Silestone Le Chic is made using HybriQ+ technology of recycled water and energy plus minimum 20% recycled raw materials Watch the video at www.rdr.link/KAT034

7. FABER

The Galileo Glass venting hob is available in a grey or black glass finish and features four zones that can be bridged together to create a larger cooking area. It has nine power settings, plus boost function, and boasts an extraction rate of 620 m3/h. Among its functions, the A+ energy rated hob has a child lock and timer and is operated by touch controls. Read the technical specification at www.rdr.link/KAT036

Shower in style with MyLife’s new collection

Fans of MyLife’s industrial-chic Ryver range will welcome the addition of a new concealed shower range featuring multioutlet kits supported by their new Universal Easy-Plumb Concealed Valve Box. The spacesaving, first-fix box connects directly to pipework inside a bathroom wall for a clean and uncluttered look.

The ultra-modern square Dayla Exposed Thermostatic Shower is now available in Brushed Brass, Matt Black, and Gun Metal, alongside the originally launched Chrome, and with a new concealed offering a range of pre-made kits or individual components to choose from. The Dayla is the perfect range for those seeking sharp, sleek lines in their bathroom space.

MyLife’s wetroom offering also had a full makeover with the introduction of new Emmi 8mm Wetroom Panel range, available in various configurations with four colour profile options to design the ultimate shower

experience. The 8mm toughened safety glass is protected with MyShield for easier cleaning, is CE & UKCA Approved to EN14428 and can be supported by standard wall support, angled or ceiling for a minimalist feel. This also includes their showstopping Curved Wetroom Range which will be available in Chrome, Matt Black, Brushed Brass and Gun Metal.

Their latest collection can be viewed online and will be supported by CAD software providers Virtual Worlds, ArtiCAD and TruBlue, with physical brochures available now for current customers. If you’re interested in becoming a MyLife retailer, you can apply via their website.

Find out more about MyLife’s collection visit www.rdr.link/KAT114

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Turn up the base

With low profile, anti-slip, enhanced materials and a raft of colours, as trade-up options, bathroom retailers could be flat out with shower tray sales

As the economy tightens and people start considering the expense of a full bathroom refit, an additional shower room may be a more viable option. It’s no surprise, then, showering manufacturers are introducing a raft of trays, providing designers a step up in specification to maxmise the sale. Most recently Roman has upgraded and refreshed its tray offer with gel-coat solid surface and Coram has replaced its ABS trays with a higher performance and more sustainable stone resin alternative. Most recently Acquabella has invested in a UK warehouse to offer an improved service to retailers for its shower trays. Its customers are now offered delivery within 24 to 48 hours in most areas of the UK, and 72 hours in Scotland.

Sustainable options

While solid surface has seemingly taken the headlines in sustainability terms, due to its recyclability, titanium steel manufacturers have also looked to enhance their ecocredentials. In fact, Bette recently celebrated its 100,000th product made from CO2 neutral or ‘green’ steel. By the end of 2024, Bette’s goal is to manufacture half of its products from green steel. Managing director of Bette Thilo Pahl commented: “We are proud of what we have achieved so far, but we know that our work does not end here. Our commitment to sustainability is a long-term process and we will continue to innovate, research and look for ways to do our part to create environmentally friendly bathrooms.” While Kaldewei manufactures its low profile

Superplan shower floor from recyclable steel enamel. Bringing to mind the philosophy of ‘less is more’, reportedly coined by poet Robert Browning, low profile trays not only offer visual lightness but the practical benefits of using less material too. JT has introduced stone resin trays that are 25% lighter in weight.

Inclusive and safe

And head of marketing and product development at Bette Sven Rensinghoff explains why the low profile tray is still

1. PJH

Part of its Bathrooms to Love collection is the Reflexion Slate Grey shower tray which comes in nine sizes. Download the brochure at www.rdr.link/KAT037

2. AQUABELLA PIC

The Base shower tray is available with a choice of three shower grids, Geo, Mia and Lux, which are offered in the same colour. Read more at www.rdr.link/KAT038

3. KINEDO

Kineline can be installed flat, recessed or raised on feet, has a granite look and feel, and comes in five colours. Download the brochure at www.rdr.link/KAT039

4. BETTE

Measuring 10mm deep, the BetteAir shower floor comes in a choice of standard and 22 matt colours and with optional anti-slip Sense. Discover more at www.rdr.link/KAT040

important: “Consumer demand is for larger, flatter and flush-to-floor shower trays that give the look of a wet room, without any worries about water leakage, and with a shower floor that is easy to clean.” Sales and marketing director at Kudos Nick Graville agrees, adding designers should explore the use of shower trays that can be tiled in to create a part wetroom appearance.

These low profile trays, together with the recent introduction of integral anti-slip, provide an inclusive showering space and an common sense upsell. Showering safety should be of key concern to designers and their clients, as JT recently found over 80% of consumers have slipped in a shower. With anti-slip evolving from a visible coating through to the almost unseen Bette Sense, dimples of a Senstec tray or highly textured slate-effects, it means safety no longer means a design compromise. Nick Graville of Kudos states: “Two of the most obvious trade ups are offering low profile trays, which undoubtedly look much better and offer easier access to the enclosure, and an anti-slip finish resonates with a large proportion of the population, especially older consumers.”

Colour differential

With the showering space often a focus of the bathroom, it’s perhaps unsurprising that colour also provides bathroom designers and retailers an opportunity to sell premiumpriced trays. It is an easy visual representation of a break from the norm. While white is still the go-to shower tray, there has been an introduction of black and neutrals from beige to greys. Marketing manager for the Kinedo range of shower enclosures, Amanda Mills comments: “Of late, there has been an uptick in sales of Sable (sand) colour trays because they are reminiscent of limestone and sandstone plus colours that work well with wood, which is

also enjoying an upsurge in popularity because it’s a natural material.” Whereas Nick Graville of Kudos addss: “We are seeing rising sales in Slate and Dark Grey, which are perceived as a high specification.”

Pops of colour also meet the trends for personalisation – from focus to blending seamlessly - in a wide choice of bathroom interiors. Bette introduced its BetteAir shower tile in a choice of standard colours plus 22 matt options.Sven Rensinghoff explains why the need for such an extensive palette: “There’s a growing demand for shower trays that co-ordinate with flooring to help make the room appear larger.”

Water removal

As shower trays become less obtrusive, it could be easy to overlook water removal. However, Amanda Mills of Saniflo warns: “The popularity of low-level trays does not always chime with the relevant type of draining in replacement projects. For that reason, all trays in the Kinedo range can be raised with an optional riser kit.” Whereas Nick Graville states: “If the tray is coupled with a powerful shower, ensuing the drain can cope with the volume of water is another reason to trade the consumer up in specification.” And product manager of PJH Richard Eaton says he has noticed a demand for high volume wastes: “Our fastest growing RefleXion shower trays are the low profile 25mm models, in particular those featuring easy-clean, anti-slip surfaces as well as fast flow rates to reduce any possibilities or blockages.”

With consumers increasingly seeking added value for home investments, accomplished

advancements in design, they will specify a tray

Expert View

The compelling case for shower formers

Operations director at OTL Carley Payne looks at how to elevate shower space design, starting with the floor

In the constantly evolving realm of bathroom design, the decision regarding the shower foundation holds the power to elevate or compromise the aesthetics and functionality of the space. While conventional shower trays have remained a popular choice for a while, shower formers have emerged as a dynamic alternative, reshaping our perception and approach towards crafting shower areas. We explore five reasons why opting for a shower former can truly transform bathroom designs

Customisation redefined

Shower trays offer various sizes and designs but their customisation options are limited. On the other hand, shower formers can be cut and shaped to match any space. Homeowners and designers, alike, have the freedom to create bespoke shower spaces that align with their vision. This level of tailored fit ensures the shower area seamlessly integrates with the overall design, resulting in a cohesive and visually stunning bathroom.

Aesthetic brilliance

Contrary to traditional trays with raised edges, formers bring an air of sophistication, transforming an ordinary shower space into a stylish focal point. Their seamless integration with different design styles makes them a versatile choice for both minimalist and opulent bathrooms, adding a touch of elegance to any setting.

Prioritising safety

Their flush installation eliminates tripping hazards, making them an ideal choice for households with varying mobility needs. Whether accommodating individuals with limited mobility or families with young children, shower formers provide a safe, barrier-free environment that fosters independence and comfort for all.

Waterproofing

Proper waterproofing is essential when it comes to creating a functional and longlasting shower space. Unlike traditional shower trays, which require additional sealing measures and are susceptible to wear over time, shower formers offer a durable solution to the challenge of potential leaks. Their seamless, flush-tofloor installation reinforces the advantage of waterproofing, leaving no room for compromise. When combined with a highquality tanking, shower formers excel in creating a watertight seal that prevents structural damage and inhibits the growth of mold and mildew.

Space optimisation

Shower formers are the ultimate spacesaving solution in modern bathroom design. They feature a flush-to-floor design that maximises space utilisation, especially important in smaller bathrooms or any space where every inch matters. By integrating into the existing layout, shower formers combine practicality and aesthetics, creating a stylish and efficient shower area that enhances the overall ambiance of the bathroom. With their streamlined and uncluttered design, shower formers showcase the potential for a beautiful and functional shower space, even in limited areas.

In conclusion, opting for a shower former; is an investment in transforming a bathroom into a functional, visually stunning space. So elevate your bathroom space and embrace the revolution.

5. KUDOS

The Connect 2 shower tray measures 35mm, has been designed to avoid joist spans with an offset dual waste, a high flow waste and comes in White or Slate Grey www.rdr.link/KAT041

Brits have experienced a slip in the shower, new research reveals

John Schofield, Sales and Marketing Manager at the leading

Whilst trends in bathroom designs and functionalities have continued to evolve over the past few years, accessibility and thoughtful, inclusive showering design solutions prevail as a musthave for many, and accessible showering should be a top priority for the bathroom industry.

Here at Just Trays, we’ve conducted our own research to find out more about accessible showering, which revealed that out of 1,000 UK residents surveyed, 82.2% of people have experienced a slip in the shower. And whilst

over half of consumers have viewed the thought of slipping in the bathroom as a concern, many do absolutely nothing about it.

For most consumers, the term ‘anti-slip’ brings to mind the image of unsightly rubber shower mats that ruin aesthetics and generate a build-up of dirt, which is difficult to clean. But we discovered that 41% of people didn’t know they could add an anti-slip coating to their showers, to avoid all of the drawbacks that they dislike about anti-slip mats.

The call for accessible showering solutions is not just a passing trend – it reflects the growing awareness and commitment to inclusivity and accessibility within bathroom design. Anti-slip shower trays can ensure that people of all ages and physical abilities can shower with complete confidence and ease.

Anti-slip properties have been built into the skin of all of our shower trays, providing consumers with the reassurance they need to minimize slips and falls without sacrificing on look and feel.

At JT, 1 out of 5 of our shower tray sales to retailers are anti-slip, which has seen continuous growth over the last 10 years since we launched the innovation. Retailers should offer anti-slip as an additional feature as it provides a fantastic margin opportunity to take advantage of. Yet, there’s still some way to go before every sale features anti-slip technology –so it’s up to bathroom retailers to educate their clients on why anti-slip is the future of bathroom innovation.

Find out more about www.rdr.link/KAT110

shower tray manufacturer Just Trays discusses why anti-slip is the future of bathroom innovation

A closer look at... HIDEALOO

Trailblazing product engineer Monty Ravenscroft talks us through his latest innovation, the moveable WC frame Hidealoo, and outlines its value for bathroom designers

QWhat is the Hidealoo?

A: For the past 400 years, the toilet has been static in the bathroom, whereas Hidealoo is a moveable WC frame. It can be swung 90°, so it moves out of the room to fit into a standard cupboard. It means all the dead space that’s above a normal loo can be used for something else, whether it’s a countertop, basin or a cupboard. It also means you can install a loo in awkward spaces, such as below a sloping ceiling in an attic bedroom, and it only needs to be visible in the room when it’s needed, then it’s hidden again.

Some of our customers are fitting them in places that you wouldn’t normally put a toilet, such as a utility – creating a lootility – so it is increasing the size of the market for bathrooms. As more generations are living

spare rooms on Airbnb and it allows them to create guest WC facilities.

QHow did you come up with the idea?

A: The origin was three-fold. My Dad was bedridden, and we wanted a more dignified

maximising the use of space in our newbuild home. The groundbreaking development features elements that move and adjust, including a sliding glass roof, a bath concealed beneath a bed and a basin within a drawer. The third influence was from co-presenting a TV series called Inside Out Homes, at that time, and they wanted me to invent something for every episode. I thought everything else in my house in London moves, so why not move the loo?

QHow long did it take to bring Hidealoo to the market?

A: It took about six years. A lot of that time was spent developing, testing and patenting the product. I made some early prototypes that worked but they were very clunky and some way off being ready for sale. It is a very big leap to go from prototype to selling an actual product.

We met Sebastian Conran through one of our investors and he looked at the whole design to see if there were better ways to engineer it. The biggest challenge was the design of the lock to fix Hidealoo in place. We wanted to make sure it offered complete peace of mind but could be operated by one hand.

QHow have you combated any resistance to the change from a static WC?

A: We have tested Hidealoo over a quarter of a million cycles and to bear weight of 400kg, where the regulations are 250kg. Geberit has tested its frames to 400kg, so we did the same to reassure people of its quality. Likewise, we have used heavier gauge steel than necessary, pressure tested Hidealoo and put the flexible pipe though a heat test - seven days at 70°C to 80°C - to artificially age it. Our testing is the equivalent of 45 years of use and exceeds all the required WC frame standards.

QDo installers need specific training?

with fittings to couple to the mains waste pipe. Hidealoo fits to the floor with four bolts and there is also the option of additional fixing to the wall. The mechanism is reversible, so it can be left or right-handed, and it all comes in one box.

QHow does it compare in price to a standard wall frame?

A: It retails at £1125 ex VAT, which is more expensive than a standard wall frame, but ours is a moving model, so it’s quite a different animal.

QHas the reaction been what you expected?

QWhat is your ambition for Hidealoo over the next couple of years?

A: I’d like our design to make a difference to people who are struggling to use their space, because they just haven’t got enough. Our business model is to sell to 0.1% of the loo buying public. Three years ago, when the market research was last undertaken, Britain was buying 3million new pans a year and Europe was buying 29million. So, we don’t need many of those buyers converting to Hidealoos to have quite an opportunity.

A:

any other wall frame.It fits any standard wallhung pan and cistern and comes complete

I’d like to create more awareness through bathroom professionals to consumers. It’s the trade that advises their customers and helps people feel confident, by reassuring them about quality. It just needs for bathroom professionals to display the Hidealoo in their showrooms to demonstrate how you can change space. I’d like to take on bathroom showroom customers and grow the network at a sustainable rate.

QWill you be looking at extending the concept of Hidealoo?

A: Yes, we have got various other products that we are planning but can’t discuss them, as yet, due to pending patents. We want to be much more than a one-trick pony. One of the products we are looking at recycles water used in the basin to fill the cistern. We want to continue to explore the better use of space.

For more information visit Hideloo at www.rdr.link/KAT042

I’d like our design to make a difference to people who are struggling to use their space, because they just haven’tenough.got

1. PJH

As part of its Bathrooms to Love collection, KBB distributor PJH has introduced a range of stone and marble-effect ceramic vessel basins. Otto features a marble-effect finish and is available in a white or grey marble, while Haku boasts a pebble-like, stone finish. Both offer a choice of round or curved rectangular shaped bowls, with unslotted wastes. View the brochure at www.rdr.link/KAT043

3. VADO

Brassware supplier Vado has introduced a Brushed Bronze finish, with warm copper tones, into its Individual by Vado collection. Engineered to be long-lasting, the Brushed Bronze finish has been created using Physical Vapour Deposition. Alike all Vado products, it is WRAS approved and comes complete with a 15-year guarantee. See all the items in the finish at www.rdr.link/KAT045

2. MULTIPANEL

JUST OUT \4

Bathroom wall panel brand Multipanel has launched 44 new decors, including marble, minerals, solid colours and 16 new tile effects. It includes the Pure Collection, featuring decors from the Tile Collection but without the grout lines, trend-led hues including Antique Rose, three marble additions to its Linda Barker Collection and launch of the Contemporary Collection. Read all about it at www.rdr.link/KAT044

4. VILLEROY & BOCH

Created in collaboration with German design duo kaschkasch, Villeroy & Boch has introduced the Antao collection which spans washbasins, baths, furniture, mirrors and taps. Based upon the shape of a dewdrop, it includes a choice of coloured basins, 11-strong brassware range, as well as textured, painted, real wood and marble furniture. Discover the entire range at www.rdr.link/KAT046

5. GRAFF

Sade forms the latest brassware collection from luxury brand Graff Designs, and is designed to celebrate the beauty of waterfalls. Named after the Finnish word for precipitation, Sade feature curved spouts allowing water to cascade into a basin or bath. The Sade collection comprises over 50 products including basin and bath mixers, showerheads, rails and matching accessories. Download the catalogue at www.rdr.link/KAT047

6. MIRA SHOWERS

Showering manufacturer Mira Showers has unveiled its most advanced digital shower to date: the Mira Platinum with voice control. It can be started and stopped remotely via the Mira Showers app, and enables users to personalise their showering experience. Encouraging responsible water use, it has a built-in Eco mode and adjustable temperature and flow pre-sets. Read more at www.rdr.link/KAT048

7. CROSSWATER

Bathroom brand Crosswater has created Alo, its first furniture unit designed for cloakrooms. Measuring 400mm wide, the pre-assembled, wall-hung vanity units come with an inset basin in black or white with a left or right-handed tap hole position. Alo comes in 12 anti-bacterial, water-resistant finishes, including Rattan, oak effects and block colours. Read more information at www.rdr.link/KAT049

8. ROPER RHODES

Manufacturer of bathroom products Roper Rhodes has launched a range of luxury baths, marking the brand’s first category launch since 2007. The additions span traditional and contemporary designs, freestanding and fitted, in a range of sizes, including the Bateau-style Harrow which comes in 1600mm and 1700mm models. Read all about the collection at www.rdr.link/KAT050

COMPANY MAT TERS

Offering support for independent kitchen and bathroom firms because your business is our business

RECRUITMENT

Build skills in workforce

Founder of specialist recruitment agency Foyne Jones, Peter Jones says a flexible skillset is just as important as a specialism when looking for employees

Learning a trade and mastering it over many years is something we can all relate to, whether that be a specialism in design, sales or joinery project management. Job seekers often focus on the technical abilities that define their trade when looking for a new position but, in an age where businesses need to adapt and staff need to work more flexibly when it comes to skillset, what are today’s employers really looking for?

Recent market analysis reports there are 10 top skills that employers are looking for in 2023, with the most desirable being communication, a willingness to learn, teamwork, enthusiasm and problem-solving.

DESIGN

This is followed by a want for friendliness, flexibility, respectfulness, self-confidence, and sense of humour/sincerity. It is my belief that providing a trade and a raft of highly desirable transferable skills to new entrants really sets us apart from other industries.

Skills building

Candidates know they need to demonstrate willingness to learn and grow throughout their careers and employers know they need to keep their side of the bargain and help to make progression happen. So how might learning and development look in your business? Alongside regular commitments to

How to create magnificent moodboard designs

Design manager of Bathroom + Kitchen Eleven Adam Wollerton explains the value of creating moodboards

Moodboards serve a design purpose but also create and establish a process for clients that becomes interactive. I’d go as far to say clients commit to investing in a bathroom or kitchen off the back of a well-curated moodboard, alongside their 3D CAD presentation. So here are my top 5 tips.

● Tile Combination

I would suggest a combination of two or three tiles. Lay over one another, stack them, offset them, lay them diagonally –be creative.

● Painted Zones

Match a selection of paint tones to assess clients desire for contrast.

● Feature Items.

If you have a bath in your scheme, include a swatch of the material. I always include a swatch of the shower tray to show texture and colour, the glass finish, and the framing.

● Furniture.

Give this prominence on a moodboard. Add in a swatch plus a sample or quartz to represent the worktop.

● Radiators and Brassware. Radiator or towel rail samples will follow that. We are creating a 3D environment for customers on the table in front of them.

taking care of your people with statutory first aid and fire marshal training, you might want to see what your network of suppliers has to offer in terms of upskilling.

If you’re revisiting your long-term vision, you might want to discuss talent mapping with a recruitment specialist. It’s a way to reverse-engineer your success.

For recruitment advice visit Foyne Jones www.rdr.link/KAT051

● Adding homely element. The final touches add the homeliness. Select towels, candles, plants, smaller accessories a client may find in their home.

And that’s it! When your client enters your design space to see their moodboard. They won’t be able to wait to see how your moodboard translates to reality!

Tiles from Ca Pietra, brassware from Axor, furniture from Dansani, worktops from Cosentino, radiators from Zehnder, accessories from Origins Living

Make your showroom an experience

Co-director of Day True and multidisciplany business and design agency SkyRocket Tony Robson explains how to make your business must-visit and memorable

Experiential showroom design is transforming the way businesses engage with customers, surpassing the traditional retail experience into a journey that seamlessly blends theatre, technology, and interaction. A well-designed experiential showroom showcases products but also creates a memorable experience that lingers in the minds of visitors.

Experiential showroom design should begin with a well-defined narrative that will guide visitors throughout the space. The showroom should unfold like a story, with each section unveiling a new chapter. This storytelling approach not only keeps visitors engaged but also establishes an emotional connection with the brand. By Integrating the brand's history, values, and purpose into the design, to allow visitors to become part of the narrative and want to stay longer or return.

Hospitality start

First impressions are critical, therefore hospitality should play an important part in how a successful experiential showroom should be designed, from how the visitor is greeted, to make them relax and feel welcome, to offering a choice of refreshments, or even a menu with a curated list of drinks and nibbles, akin to how you would invite someone into your home, which is ultimately what they are there to invest in. Not only does this de monstrate your approach but will also show the attention to detail and customer service they can expect from the brand. Equally, when the customer leaves the showroom, consider what message or information they can take with them to ensure a positive, lasting memory of their visit.

Appeal to senses

Experiential showrooms engage multiple senses to amplify the impact and experience. By combining visual references with tactile materials, the use of sound and scents can create subtle touches that elevate the overall experience. The technique of blending all of these elements creates an environment that will immerse the audience engaging them into the world of the brand.

Physical engagement is also a powerful tool, people love to touch and feel, by having displays that work, connected appliances, plumbed-in showers, baths, or taps, will allow clients to experience in more depth and understand in more detail.

Interactive technology is an essential element to incorporate into modern showroom design. Touchscreens, augmented reality, virtual reality, and smart devices all can provide visitors with hands-on engagement and a deeper understanding of products and spaces. These technologies enable customers to visualise how a kitchen or bathroom can fit into their lives and more importantly into their own home, allowing them to experience how moving around the space and to understand how they will use it, ultimately enhancing the decision-making process.

Adaptable and agile

A successful experiential showroom should be adaptable to changing trends and product lines. Modular displays, movable fixtures, and flexible spaces allow businesses to update products and design elements without having to undergoing a complete renovation. This agility will ensure the showroom remains relevant and enticing, catering to evolving customer preferences.

Leaving with something to remember you by, whether it's an intriguing story, a memorable interaction, or a unique token of their visit. This could be in the form of exclusive memberships, scents that mirror the aroma of the showroom, or interactive QR codes that offer extended digital content. The purpose of these are to act as memory aid to the experience they received from your brand.

Sustainable shoppers

Not to be forgotten, in today's environmentally conscious landscape, incorporating sustainability into showroom design is not just a trend but a necessity. Showrooms that embrace eco-friendly materials, energy-efficient lighting, re-use and responsible design principles not only resonate with environmentally-conscious customers but also contribute positively to the brand's image.

Standout appeal

Good experiential showroom design transcends the conventional shopping experience, offering customers an immersive journey that engages their senses, emotions, and curiosity. By blending storytelling, theatre, technology, personalisation, and sustainability, brands can create spaces that leave a lasting impression on visitors. As the kitchen, bathroom and home retail landscape evolves, we believe embracing these principles is crucial for businesses aiming to forge strong connections with their customers and stand out in a competitive market.

WEBSITE STORIES

What has been driving KBN’s website traffic?

Here are the top three stories with the biggest hits in August on www.kandbnews.co.uk

HARRISON BATHROOMS

ELECTROLUX

Having worked for the Electrolux Group for over seven years, Sara Erman has been named general manager of the UK. She has worked across a variety of roles within the company, having started her journey as marketing director in 2016. Erman has over 20 years’ experience in brand and marketing management following her role as vice president of direct-to-consumer.

www.rdr.link/KAT053

VICTORIA PLUM

Online bathroom retailer Victoria Plum has announced its first TV ad campaign featuring the company’s brand ambassador, TV and radio presenter Helen Skelton. The four 30-second ads have been broadcast on Sky and Channel 4’s video on demand service. Victoria Plum has supported the TV campaign with a range of online advertising and social media activity. Read the story at www.rdr.link/KAT055

Distributor Harrison Bathrooms, and owner of the Scudo brand, has reported a “record” turnover of £40 million, for the last 12 months. The Yorkshire-based company supplies bathrooms to retailers throughout the UK & Ireland. According to the company, it has experienced continued yearon-year growth since its formation in 2020. View more at

BIKBBI............................................................(inside back cover)

www.rdr.link/KAT100

Crosswater....................................................................(page 43)

www.rdr.link/KAT101

Caple Ltd........................................................(inside front cover)

www.rdr.link/KAT102

Senstec..........................................................................(page 41)

www.rdr.link/KAT103

Crown Products........................................................(back cover)

www.rdr.link/KAT104

Faber..............................................................................(page 27)

www.rdr.link/KAT105

Flair Showers Ltd..........................................................(page 41)

www.rdr.link/KAT106

Hafele UK Ltd..................................................................(page 4) www.rdr.link/KAT107

Hill’s Panel Products Ltd..............................................(page 33) www.rdr.link/KAT108

ILVE................................................................................(page 27) www.rdr.link/KAT109

Just Trays......................................................................(page 43) www.rdr.link/KAT110

KBSA..............................................................................(page 14) www.rdr.link/KAT111

Lakes Bathrooms Ltd......................................................(page 9) www.rdr.link/KAT112

MHK Holdings Ltd..........................................................(page 23) www.rdr.link/KAT113

MyLife Bathrooms..........................................................(page 38) www.rdr.link/KAT114

On the Level (Showers) Ltd..........................................(page 13) www.rdr.link/KAT115

Symphony Group PLC..................................................(page 30) www.rdr.link/KAT116