Kitchens and Bathrooms News May 2023

KITCHENS &

BATHROOMS NEWS

ISH 2023 REPORT

ASKO UK

New UK head of sales to lead business which will be the blueprint for Europe

CLERKENWELL DESIGN WEEK PREVIEW

Curated edit of what you can expect to see at the design festival

Five design themes from the biennial bathroom show set to influence the UK high street

5First word

Editor’s comment

6News

Round-up of industry headlines

9People Promotions and appointments

10Design festival preview

Curated edit of Clerkenwell Design Week highlights

BATHROOMS

22ISH 2023 report

We identify five design themes from the biennial European bathroom show set to influence the UK

26Just out

Latest bathroom products

17

KITCHENS

14Kitchen furniture

How bijou kitchens could benefit the bottom line of a kitchen retail business, broadening its customer base and entering new markets.

17Instant hot water taps

With the proliferation of instant hot water taps, have they reached an innovation peak?

20Just out

Latest kitchen products

BUSINESS

27Company profile

Asko UK explains how its journey to build a sustainable business in the UK will form a blueprint for Europe

30Retailer focus

Owner of Ripples Saffron Walden Paula Callaway describes how positive thinking saw her open a retail showroom, with plans to hit £1million turnover this year

33Company matters

SME advice covering marketing, financial and management issues, as well as personal development

Reframing ‘uncertainty’ as opportunity

While businesses could breathe a small sigh of relief the UK had narrowly missed a recession, as reported in the Spring Statement 2023, it still signals tough economic times. There has also been added uncertainty as the Government announced the economy flatlined in February. But retail sales have grown. According to the latest Retail Sales Monitor, from the British Retail Consortium, total UK sales increased by 5.1% in March, against an increase of 3.1% in March 2022. This is above the three-month average growth of 4.8% and the 12-month average growth of 2.6%.

There has been optimism in the bathroom market at the recent European bathroom exhibition ISH. Brand manager at House of Rohl Emma Joyce stated: “There was real confidence in the strength of the luxury bathroom market.” While the premium kitchen sector, too, has shown signs of confidence, with new players such as Asko entering the market and Warendorf rescued from insolvency by the Hulsta Group.

Equally, there has been signs of strength in the DIY sector, with home improvement retailer Wickes recently reporting record revenues, with “strong” Do It for Me sales. It stated delivered sales were ahead year-on-year, due to an elevated order book, and ordered sales were in line with 2022.

So there is business to be done. Of course, it could mean the market is polarising, creating

Philippa Turrell

more uncertainty for the KBB retail industry rooted in the midmarket. But perhaps that could be reframed as opportunity? Retailer Wren Kitchens has looked to boost its business by entering new markets with fitted bedrooms and perhaps there is an opening for independent bathroom retailers to explore kitchens and vice versa or even extend beyond the boundaries of these two rooms? Ripples Saffron Walden has extended retail sales into the contract market for newbuild homes.

While KBB retailers will remain watchful in the current economic climate – and understandably so - we must all remember there are so few certainties in business. In fact, would entrepreneurs, such an independent KBB retailers, find it so fulfilling if there was no challenge? Where would be the thrill in winning business and the ambition to deliver outstanding service? Would there even be a need to go the extra mile if there was a certain outcome? These are all qualities that the independent sector excel in. Of course, we would all be happier with a break from issues impacting KBB retail, but then where would be the reward?

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Editor Philippa Turrell

e: pturrell@hamerville.co.uk

Designer Donna Booth

Group Production Manager

Carol Padgett

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Printer Walstead Roche

Group Advertisement Manager

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e: craig@hamerville.co.uk

Advertisement Manager

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KBN LIKES ✔ KBN DISLIKES ✖

...KBB businesses are performing well, such as Omega, which recently reported a record turnover in excess of £60million.

...Premium appliance manufacturer Warendorf fell into administration but pleased it has been rescued by the Hülsta Group, saving 80 jobs and the brand.

KBN WANTS !

...KBB retailers to attend the Kbsa Kitchen & Bathroom Conference to see Professor Charles Spence, author of Sensehacking: How to use the power of your senses for happier, healthier living. He will talk about how to transform showrooms into multi-sensory experiences.

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KITCHENS & BATHROOMS NEWS

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ABC total average net circulation 13,505 (for the 11 issues distributed between January to December 2022)

IN BRIEF

■ Showering space company

The Shower Lab has appointed British architect, author and TV presenter Laura Jane Clark as its brand ambassador. Known for presenting the BBC Two and Netflix series Your Home Made Perfect and Channel 4’s Ugly House to Lovely Home, Laura Jane Clark has also appeared on George Clarke’s Amazing Spaces. Read more at www.rdr.link/KAP001

■ German kitchen manufacturer Sachsenküchen has appointed Euromobel as its UK and Ireland representative. Established in 1908, Sachsenküchen is based close to the city of Dresden and is certified as a CO2 neutral manufacturer by the German Furniture Quality Association (DGM). View the story at www.rdr.link/KAP002

■ Parent company of AEG and Zanussi, Electrolux Group has published its 2022 Sustainability Report, which reveals the company is three years’ ahead of its plan. In 2018, Electrolux Group was one of the first 100 businesses to set its global science-based climate target and it has exceeded its sustainability goals for a third consecutive year. The latest report also shows the Group is not only one of the first 100 business globally to meet their goals, but is three years’ ahead of plan. See the story at www.rdr.link/KAP003

Kristine Skauge and Chris Dodds join team Grohe names UK head in new senior leadership line-up

Bathroom and kitchen brand Grohe has appointed Kristine Skauge as new leader for the UK, succeeding Matt Brown who has been in charge of the business since 2021.

Skauge will be responsible for managing the Grohe brand and its sub-brands Grohe Spa, Grohe Professional and Grohe QuickFix.

Coming from within the Grohe business, following a 10-year rise through the ranks, she most recently led the brand’s marketing efforts across the Middle East and North Africa region.

Skauge has also held senior posts within Grohe’s marketing functions in Northern Europe, spearheading the planning and

implementation of major marketing strategies and initiatives.

Prior to joining the company, Skauge was product manager for Citroen and responsible for its portfolio in the Norwegian market.

Grohe has also appointed Chris Dodds as its UK commercial leader, who will steer strategy across multiple sales channels and report to Kristine Skauge.

He brings a wealth of industry experience to the role, having most recently held the position of managing director at Davroc, an independent distributor of bathrooms.

Previously, Dodds has held senior posts in sales and

management at Coalbrook and Ideal Bathrooms.

Kristine Skauge said: “The UK has always stood out to me as a particularly exciting, fast-paced, multi-channel market and I look forward to continuing to build on the good work of my predecessors and the current leadership team.”

Ambition for machinery to go online in 2024 RAK Ceramics invests $14m in sanitaryware production

RAK Ceramics aims to begin installation of the new machinery in 2023, with the ambition of going online in the first half of 2024.

It will boast the capability for future conversion to hydrogen fuel and waste heat recycling.

Once operational, RAK Ceramics reports it will maximise production efficiency and realise “significant” savings in both energy consumption and carbon emissions.

role to play on the global stage to make the industry more sustainable.

“This investment and the launch of this project in our sanitaryware business truly anchors our commitment to sustainability and our drive to long-term value for our stakeholders.”

Abu Dhabi-headquartered bathroom, tiling and panel manufacturer RAK Ceramics has announced a $14 million (USD) investment in its sanitaryware production line in the UAE.

It is upgrading the facility with the latest kilns to elevate the sustainability of the company’s sanitaryware manufacturing.

Additionally, the process allows for an enhanced yield during production, reducing waste and increasing capacity.

Commenting on the investment, group CEO of RAK Ceramics Abdallah Massaad said: “As a responsible manufacturer and as the fourth largest ceramics player in the world, we have an important

“For this year, we aim to stimulate sustainability further through our functions and businesses, as we establish a clear commitment to prioritise and support sustainable investments, and we are currently working alongside experts in the field to help us in our sustainability journey.”

The company has outlined its 2023 priorities, implementing a sustainability strategy for the shortto-medium term, which incorporates further ESG practices.

Encouraging results for retail, states Bathroom Manufacturers Association

Over a quarter of consumers planning bathroom refit

More than a quarter of UK consumers plan to complete a bathroom refurbishment in the next two years, according to a recent poll.

The Bathroom Manufacturers Association (BMA), in partnership with Opinium Research, conducted a biannual poll of 2,000 UK adults.

It found more than a quarter of the respondents (26%) wanted to complete a full bathroom refurbishment, with partial makeovers and replacing taps slightly up over the same period.

Representing an uptick in the percentage of consumers, the BMA reported bathroom refurbishments were back to the same level as

June 2021. However the poll found general repair intention dipped to 27% from 29% in July 2022.

The BMA reports its poll is encouraging, with consumers still wanting to improve their homes and having the available funds, despite inflation.

JT owner buys shower tray rival Kartell

UK acquires MX Group

Parent company of brands including JT, Summerbridge and Vogue, Kartell UK has completed the acquisition of Marleton Cross and its subsidiaries, which trade as the MX Group.

Headquartered in Tewkesbury, Gloucestershire, MX Group manufactures shower trays and operates from 90,000sqft HQ and distribution site.

Founded in 1974 by its chairman, Bernard Robinson, who will continue to support the business in a consultancy capacity, the company employs more than 150 people.

The MX Group will operate as a standalone business within the Kartell group, under the guidance of the existing management team, but will be able to share best practices.

CEO of Kartell Alex Norford said: “The MX Group is a longestablished and well-respected name in the industry, with a

reputation for quality and innovation in showering.

“We are proud to be taking on the business and look forward to working closely with the team at MX Group to continue Bernard’s legacy and offer our customers an improved range of product options.

“In addition, we are pleased to play our part in securing the future of the UK shower tray manufacturing industry, given the pressures the sector has been under in recent years.”

IN

BRIEF

■ Now in its 14th year, the SBID Awards are open for entries. The awards champion skilled and accomplished interior designers, product innovators and design solutions from around the globe. Attracting entries worldwide, the awards span residential and commercial projects across Interior Design, Product Design and Fit-Out categories. Entries for the SBID International Awards will close on June 30, 2023, at 5pm (BST).

■ Swish Building Products has rebranded its wall panel offering, which includes Marbrex and Roomliner, as Zest Wall Panels. Zest will continue to offer PVC wall panels, which emulate wood, tile, stone and marble in matt, satin and gloss finishes, with the addition of 20 new designs and two new ranges. Read the whole story at www.rdr.link/KAP005

■ Bath manufacturer Carron Bathrooms has appointed Primaflow F&P as a distributor, to reflect its ongoing commitment to the merchant sector in the UK. Primaflow F&P will complement Carron’s existing distribution partners, Q4 Bathrooms and Davroc, and strengthens the bath manufacturers’ stockholding across the UK. See the whole story at www.rdr.link/KAP006

Acquisition includes two companies Warendorf saved by sale to Hulsta Group

Premium kitchen manufacturer Warendorf has been saved from insolvency proceedings, having been sold to the Hülsta Group.

The terms of the sale are undisclosed but include two companies Warendorf Küchenfabrik and Warendorf Küchen Retail and saved 80 jobs.

Warendorf is to remain independent within the Hülsta fold, with its managing director Daniel Griehl responsible for the strategic repositioning. Waldemar Bauer has also been appointed managing director.

New Warendorf concepts, showcased last year, will now be further developed together with the Hülsta Group.

Daniel Griehl commented: “We are pleased that we now have the solid basis and long-term focus needed to put our future strategy

into action.

“Warendorf and Hülsta both possess expertise in high-class workmanship and high-quality furnishings.

“I feel confident that we can achieve a great deal together within this setup – for both brands.”

Warendorf Küchenfabrik filed for insolvency last year and on November 30, 2022, the Local Court of Münster ordered provisional insolvency proceedings for the company.

In February 2023, insolvency proceedings were opened and Stefan Meyer from Pluta Rechtsanwalts was appointed insolvency administrator.

The company had to file for insolvency due to liquidity problems caused by a slump in orders in China and its shareholder pulling its financial support.

Growth is the result of “tactical and substantial” investment

Warendorf Küchenfabrik had recorded annual sales of approximately €10 million in recent years, with a downward trend.

Hülsta-Werke Hüls GmbH & Co. KG also finds itself in debtor-inpossession insolvency proceedings.

Warendorf will become a sister company to the Hülsta operating company under the Hülsta Group holding company.

Omega achieves record turnover of over £60m

British kitchen manufacturer Omega PLC has celebrated a record turnover for 2022 of over £60million, representing an annual growth of 22%.

CEO Simon Barber said: “I feel incredibly proud that Omega continues to grow its market share by delivering high quality, innovative, made for life kitchens, on time and in full to our customers.

“Through strategic investment across the business, we have strengthened our team, infrastructure, production capabilities, product design, and sustainable initiatives.

“We are well placed to strengthen our position further in the years to come.”

According to Omega, its growth

is the result of “tactical and substantial” investment to support its trading partners.

During the pandemic and Brexit, Omega PLC invested millions to secure materials and increase warehouse capacity, doubling its UK stockholding.

Omega PLC stated this allowed the company to maintain its service levels and offer price stability, giving retail and contract customers confidence in purchasing.

In addition, it has also allowed the company to bring out new product ranges which are held in stock.

Omega PLC has bolstered its team structure with hires across the business which, it reports, has also contributed to enhanced service.

It includes a developing design team at Omega PLC to examine the way people experience their kitchens and homes, to deliver innovation and new product development.

With an eye on the future and during this period of growth, the furniture manufacturer has prioritised sustainability with product and responsible practises.

Omega PLC is part of The Furniture Industry Research Association (FIRA) and is Forest Stewardship Council (FSC) certified.

Joining panel of speakers at Kitchen & Bathroom Industry Conference

Kbsa announces Sensehacking author as keynote speaker

Trade association the Kbsa has announced author of Sensehacking: How to use the power of your senses for happier, healthier living, as keynote speaker at the Kitchen & Bathroom Industry Conference.

Professor Charles Spence is head of the Crossmodal Research Laboratory at the Department of Experimental Psychology, Oxford University and will focus on ‘sensehacking’ showrooms.

His presentation will explore how retailers can transform showrooms into a multi-sensory experience to enhance the design

and sales process.

Spence will discuss some of the ways we can intelligently stimulate our senses to support health and social, cognitive, and emotional well-being and demonstrate how the home has a profound effect on us.

Joining a speaker programme, which will include business coach Andy McLachlan, it will form part of the conference themed Ingenuity & Building Success.

Kbsa chair Richard Hibbert commented: “We are delighted to welcome such a well-respected

leader in psychology as Professor Spence, who is believed to have

Position filled

Appointments and promotions across the industry

ROCA GROUP UK

Bathroom manufacturer Roca Group UK has welcomed Anthony Walker as business development manager to its recently expanded sales team. He will be covering the North West and North Wales regions and has over 20 years’ experience. Prior to working for the Roca Group UK, Walker worked for distributor Smiths Briten for 18 years before joining Ideal Bathrooms, selling to merchant and retail customers.

FALMEC

Kitchen appliance specialist

Falmec has appointed Behic Fellowes as regional sales manager for the South East of England to develop business with new and existing customers in the area. For the last six years, Fellowes has been working in the kitchen industry for national brands, including working as a trade consultant for Howdens, senior designer at Wren and Benchmarx, where he was responsible for trade sales.

GETLEY UK

KBB furniture manufacturer

Getley UK has appointed Maria Langley to the newly created position of brand manager for its Alku kitchens and bathrooms. She has extensive industry experience in sales and design, having worked as an area manager for brands including Alno, Nobilia, Mereway, Aga Rangemaster and Multiwood Products. In her new role at Getley UK, Langley will be responsible for growing the brand.

done more to discover and promote the translational value of multisensory perception from the bench to business than any other academic.”

The Kitchen & Bathroom Industry Conference 2023 will take place at the Belfry Hotel and Resort, West Midlands on September 27 and be hosted by the journalist and broadcaster Juliet Morris.

It will be followed by the Designer Awards dinner, presented by award-winning comedian, presenter and actor Russell Kane.

SIAMP UK

Manufacturer of plumbing products Siamp UK has recruited five sales managers. They include Ashley Lorne who will look after the North region and Kevin Lewis tasked with the South West. Ivan Brown will be in charge of the South East region, while Craig Finch will be responsible for the Midlands and contract sales manager in the South is Kevin Nicholson. They join MD Ashley Shires and UK commercial manager Ross Rigby.

Clerkenwell Design Week preview

UK design festival Clerkenwell Design Week returns to London, from May 23-25, 2023, and will be its biggest event to date. Now in its 12th year, the festival will be ‘scaled up’, with the addition of Design London and will boast resident showroom participation, installations and a programme of topical talks.

The 2023 festival will offer more than 600 events, across 12 exhibition venues. These include Design Fields for international furniture and interiors brands, Contract, focusing on commercial interiors; Light, featuring international lighting brands; Project, spanning home to workplace furniture and solutions; Elements, boasting architectural hardware and finishes; British Collection, home of British interiors brands; Details, presenting luxury interiors, Platform highlighting emerging design talent; Old Sessions House introducing brand pop-ups, plus Ceramics of Italy starring Italian tile brands. And new for this year will be The Garden introducing home to outdoor furniture and Catapult containing contemporary design for office, hospitality and retail.

Together, Clerkenwell Design Week will present over 300 brands and emerging talent –covering furniture, kitchens and bathrooms,

textiles, home interior accessories, lighting, materials and surfaces.

These will be alongside a network of over 130 showroom partners, holding a line-up of events, including Ideal Standard, Kohler, VitrA, Cosentino, Gessi, Formica and Multipanel.

In addition, returning to the event this year will be Conversations at Clerkenwell, a schedule of daily talks curated by brand consultant Katie Richardson and sponsored by RAK Ceramics. There will also be Bubble architecture installations from British artist Steve Messam and PLP Architecture will explore sustainability with Symbiocene Living: Mycelium Building Block.

Design division director of organiser Media10 Marlon Cera-Marle commented: “CDW is always known for being one of the key destinations for specification – as well as discovering new talent and ideas – for architects, interior designers and creative minds alike. From product showcases to one-off installations, headline talks to networking events, CDW 2023 will bring some of the most exciting and forward-thinking content to Clerkenwell – while celebrating the best of design and creativity from around the world.”

Register for the event at www.rdr.link/KAP007

BAGNODESIGN

Visitors to Clerkenwell Design Week will have a new location to add to their list of must-sees, with the Bagnodesign Architecture + Design Gallery, which has just opened at 119 Charterhouse Street. The twofloor building has been designed for customers to network, discuss ideas and plan for future projects. The Gallery also includes a dedicated meeting room and entertainment area, with a built-in bar. There will be new launches on display including mixer range Chiasso. It comes with customisable inserts and is available in Alpine finishes to match furniture of the same name. Visit www.rdr.link/KAP008

We offer curated highlights of the UK design festival, which will interest bathroom and kitchen designers and specifiers

2. RAK CERAMICS

As one of the sponsors of Clerkenwell Design Week 2023, RAK Ceramics is celebrating the first anniversary of its Design Hub, at 100 St John Street, London. Boasting 7,276 sqft of space over two floors, on display will be RAK-Valet, a range of sanitaryware designed for RAK Ceramics by Patrick Norguet, plus the manufacturer’s brassware collection which encompasses over 30 tap ranges in five finishes, and its decorative porcelain slab Metamorfosi. Take a video tour of the showroom at www.rdr.link/KAP009

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2

4. TOTO

Fresh from its takeover of the Forum at international bathroom show ISH, TOTO will showcase its range of sanitaryware, including its latest washlet, taps and accessories. It will also tell its sustainability story having joined the RE100 initiative, TOTO Group will convert all its facilities to sustainable energy by 2040. The company also received certification from the Science Based Targets Initiative (SBT) to reduce greenhouse gases in line with the Paris Agreement, and further cut CO2 emissions on this basis. Find out more about the company at www.rdr.link/KAP011

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3. IDEAL STANDARD

Bathroom manufacturer Ideal Standard will reveal its Gusto tap collection, to build on the company’s kitchen offer. The new taps boast an Italian aesthetic – provided by design powerhouse Palomba Serafini Associates (PS+A) –and come in a choice of PVD finishes. Available in two styles, Gusto Round and Gusto Square, there is also Gusto iMX developed with a integrated washing-up liquid dispenser. Plus there are semi-professional and professional models with pull-down spray heads and integrated dualspray buttons. Read more details at www.rdr.link/KAP010

5. COSENTINO

Participating for the fifth year as a resident showroom, Cosentino will once again sponsor Clerkenwell Design Week. It will host a plethora of events and talks, including a preview of its new collection for Silestone, Le Chic. In addition, Cosentino will discuss its sustainability story with ESG global director Ramon Ruiz and circular economy manager Luis Henz Del Campo. Cosentino will also bring back its 12seater bar bike, in partnership with Pedibus, offering design professionals a fun way to explore Clerkenwell Design Week. Read an interview with showroom manager Sasha Joseph about the event at www.rdr.link/KAP012

Contains small parts

Why bijou kitchens could benefit

While the focus of a kitchen retail showroom is often on large, lifestyle projects, smaller-scale schemes could prove lucrative. It may see retailers broaden their church of clients, providing kitchens for customers prohibited by budget to extend floorspace. However, small doesn’t necessarily mean low cost, as compact kitchens could equally mean a move into new markets, whether that’s for second kitchens, contract developments or even yachts!

Replace but no space

Bill Miller, managing director of Kitchen Bathroom Buying Group (KBBG), which is part of European Der Kreis, says his retail members report consumers are replacing kitchens in their current space. He comments: “Der Kreis members have reported that this year, due to rising interest rates, customers are purchasing a new kitchen for their current home instead of moving house and that the new kitchen is going into an existing space rather than an extension.

the bottom line of a kitchen retail business, from broadening the church of consumers to opening up new and profitable markets

2. TKC

Part of the Lucente gloss handleless range, with J-Pull doors, is this scheme in a Cashmere finish. This neutral shade can work in small kitchen spaces, as the reflective surface can give the illusion of light and space. Read all about the collection at www.rdr.link/KAP014

1. ROTPUNKT

The Shaker-style Pavilo door features a cassette front with rounded edges inside and out, and is shown in Just Grey. The wet area is framed by two tall units with open and closed storage and built-in appliances. View all the details at www.rdr.link/KAP013

It was the popularity of kitchen extensions that drove new kitchen sales over the last three years, therefore as consumers’ interest in extending their home cools, it will be interesting to see what impact this has on the kitchen market. Kitchen retailers will certainly need to adapt to meet his change.” And his view is supported by commercial director of Crown Imperial Tony McCarthy who adds: “As a furniture manufacturer we have seen an increase in interior storage organisation, underlining the Rated People’s home improvement report that ‘repurposing space will be a key trend for 2023’.”

Adding second kitchen

However, smaller kitchens don’t have to simply be a cheaper option but can also offer valuable additional sales, providing multiple working spaces in a home. Compact kitchens could provide a second cooking facility added to garden rooms or perhaps installed in annexes. Managing director of Daval Furniture Simon Bodsworth states: “We are certainly seeing growth in the hidden kitchen and second kitchen market for business owners who work from home or individuals who have a hybrid working pattern. Typically, these clients have already invested in developing outbuildings into home offices or extra spaces for entertaining or hobbies and the next step is to add an extra layer of comfort with a luxe kitchenette separate from the family kitchen.”

Entering new markets

Compact kitchens could also open the doors to new markets for retailers, such as residential contracts, particularly for one-person dwellings. Director at independent kitchen retailer Glotech Chris Reeves adds: “We think it’s vital for every kitchen retailer to give serious consideration to branching out into the contract interiors sector as part of their growth strategy and commercial succession planning. So we recommend that you view small kitchen expertise as a lucrative revenue steam to investigate.” He offers some statistics that support the future potential for small kitchen sales in newbuild. “According to the ONS, with the UK population projected to rise to 69.2million by mid-2030 and to 71million by mid-2045, there is set to be even more opportunity to work with architects and builders on homes which are tailored to specific demographics which favour smaller kitchens such as student accommodation, retirement living or social housing.”

However, it’s not only residences where expertise in small kitchen design could prove to be lucrative, as it also opens the door to private transport specification. Northern regional

manager for SieMatic UK Samantha Povey explains: “Luxury compact spaces such as yachts or private jets do utilise luxury finishes and smart, flexible design elements, so high net worth individuals can take their luxury kitchens with them, even when they travel.”

Aspirational designs

It answers the question if small kitchens can offer aspirational design similarly to large scale kitchens. CEO of Scavolini Fabiana Scavolini adds: “It is possible to create an inspirational kitchen in a small space. In fact, having a limited area can force homeowners to be more creative with their design choices and make the most out of every inch.” These views are supported by head of UK operations Rotpunkt Matt Phillips who states: “I’m a firm believer that good design has no limits, so yes you absolutely can, thanks to the multifunctional, modular furniture on the market.”

Storage is key for all kitchens, but particularly small spaces, as marketing associate of Blum UK Billie Watts comments: “As space for housing

3. CROWN IMPERIAL

A Crown Spaceworks Works + larder pull out has been styled here in Textura Taupe Oak. It can be used as a space saver for a smaller scheme. See all the options at www.rdr.link/KAP015

4. BLUM

As part of its storage offer, Blum provides the Space Twin for gaps at the end of a run of units that would usually be a filler. It is available for spaces from 200mm wide. Read all the technical details at www.rdr.link/KAP016

5. DAVAL

Created for a summer house, Daval designed the space using its Mayfair collection in Talpa. View the case study at www.rdr.link/KAP017

gets more competitive, the most important thing we at Blum can do is ensure that all available space is utilised, say with deeper, wider drawers. We also have a solution for gaps at the end of a run that would usually be a filler. We can supply Space Twin for spaces as small as 200mm.” To achieve visual lightness in the space, industry experts point to the importance of glass fronted cabinets and open shelves. Marketing manager at TKC Neil Taggart explains: “With a considered design layout, great storage, open shelving and clever use of lighting any colours, textures and materials should work well in any space.”

However, to capitalise on compact kitchen sales, industry experts suggest retailers show small-scale alongside lifestyle displays. Fabiana Scavolini says: “By including inspiring smaller displays, independent kitchen retailers can encourage those in small city apartments to consider their offerings instead of assuming that only DIY sheds can cater to their needs.” So accomplished retailers can start taking small steps towards new markets.

With the proliferation of instant hot water tap sales in a variety of designs, have hot water taps reached an innovation peak?

Sales of hot water taps have grown considerably over the past couple of years, with strong signs it has become a mature market. Manufacturers have reported double and even triple-digit growth, over the past couple of years, as managing director of Quooker Stephen Johnson reports: “We’ve seen a significant growth in sales of Quooker boiling water taps. Between 2021 and 2022, sales have doubled, with a 100% growth year-on-year. We are now proud to have over 500,000 taps installed in kitchens in the UK and Ireland.” Managing director of Hotspot Titanium Nick Taylor estimates over 80% of kitchen projects in excess of £10,000 have a boiling water tap included and 20% of projects costing less than £10,000 have a boiling water tap included. He adds: “I will estimate that some 9 out of 10 kitchen retailers will be invariably offering a boiling water tap of some kind…and then there’s the retrofit market to add to the numbers.”

Design development

However, the sales growth of instant hot water taps has not just been by relying on the

Reaching boiling point

introduction of instant hot water but also the upgraded designs of multiple water options, pullout spouts, digital controls and a variety of finishes. Stephen Johnson of Quooker comments: “Consumers appreciate multifunctional, all-in-one products. Since its launch in 2018, our Flex tap has quickly become the most popular, fastestgrowing tap model.” And Nick Taylor of Hotspot Titanium states its Flex tap is also his company’s most popular model.

Sales and marketing director at Franke Jo Sargent says consumers are prepared to spend more money on the latest technology. “Order values have increased as consumers are now looking for more technology from their instant boiling water taps. We’ve seen a move from manually operated options to premium, electronic 4-in-1 models, which make the tap easier and more convenient to use.” She adds: “The introduction of more coloured finish options has also impacted positively on sales as it reflects the growing appetite for design personalisation in the home.”

Innovation peak

But does that mean instant hot water taps have now reached their innovation peak? Industry experts say absolutely not. Nick Taylor of Hotspot Titanium says: “An innovation peak is still a good distance away. So much more to innovate.” He points to areas such as improved

1. QUOOKER

Front features a top mounted lever for standard hot and cold water supplier. It uses the bezel at the base of the spout to deliver 100°C boiling, filtered or sparkling water. Read more at www.rdr.link/KAP018

2. QETTLE

The Signature Classic range offers 4-in-1 functionality and comes in a choice of five finishes. Discover all the details at www.rdr.link/KAP019

filtration, better hard water tolerance and enhanced safety.

However, experts believe the innovation will differ at varying levels of the market, as marketing manager of Qettle Alex Rowe states: “Despite the proliferation of taps, no segment of the market has really peaked in terms of innovation. At the higher-end the opportunity is for intelligent design, so that everyone from the installer to the end-users enjoy a refined and perhaps even customised experience. At the lower-end of the market, innovation will be key to addressing the basics – build quality, longevity and safety are just examples. And across all segments, innovation will be the answer to improved energy efficiency and better eco-credentials.”

Tamsin Mills, brand communications manager at mid to high-end Blanco, indicates the future development of its hot taps stating. “Product enhancements will include a modernised tap design with increased functionality and exciting new colour options. Space-saving features under the cabinet and a quicker and easier installation process will take the drink.hot Evol-S Pro to the next level of innovation.”

Greater sustainability focus

In a post-COVID world, consumers have bought into the hygiene benefits of instant hot water on tap. But with increasing price inflation, particularly on utility bills, consumers are also becoming more conscious about energy use.

Alex Rowe of Qettle adds: “Consumers from every market sector are questioning value for money, sustainability and a product’s

The drink.hot Evol-S Pro features an integrated measuring function, allowing users to dispense the exact amount of required hot water. Watch the video at www.rdr.link/KAP020

provenance. As a result, even relatively affluent buyers are no longer giving retailers carte blanche with appliances without taking a careful look at the detail.” And sustainability, allowing consumers to save energy and, just as importantly money, could encourage clients with a squeezed budget to include an instant hot water tap in their kitchen. “In the home sustainability comes down to saving energy

The Moderno Side Tap offers steaming water only and can be used alongside a standard mixer. It is available in four finishes. Read the technical specification at www.rdr.link/KAP021

and water, reducing waste and overconsumption and investing in long-lasting, quality products. While there is an undeniable upfront cost to purchasing a boiling water tap, the benefits and savings that come with it are completely worth it in the long-term,” says Stephen Johnson.

Service and support

However, industry experts suggest the future development and sales opportunities are not solely about the product but will include service packages, after sales and guarantees. Jo Sargent of Franke UK explains the support offered for its Minerva instant hot water taps. She says: “The annual health check gives retailers and end-consumers the confidence that our instant boiling water taps are supported by a strong aftercare service” adding it “takes the onus off the customer when it comes to maintenance tasks and gives them the reassurance that their system is working at an optimum performance.”

Whatever the sales focus for a consumer, whether as a lifestyle and convenience product, for hygiene or to save energy and money, industry experts agree the hot tap will become a default choice in kitchen design. Design manager of Abode Paul Illingworth concludes: “I am confident the percentage of hot water tap sales will only increase with the passing of time, so that the next generation of householders will come to see a 3-in-1 or 4-in-1 as standard in the kitchen

future.”

of the

5. FRANKE

The Helix 4-in-1 Electronic tap features pan and jug filling modes. Available in Stainless Steel and Black, read all the details at www.rdr.link/KAP022

6. ABODE

Part of the Pronteau 3-in-1 tap collection is Industria which features diamond knurling. Read more details at www.rdr.link/KAP023

3. BLANCO

4. INSINKERATOR

just out

Home appliance brand Samsung has launched single door, built-in fridges and freezers to complement its cooking appliances. There are three fridge models and two freezer models, all of which feature SpaceMax technology, boasting improved insulation with thinner walls offering larger internal capacities. All products in the built-in refrigeration range come with a 5-year warranty, along with a 20-year warranty on its digital inverter compressors. Read all the technical details at www.rdr.link/KAP024

Sink, tap and appliance manufacturer Franke has launched Mythos Masterpiece, a premium sink collection in Anthracite, Copper and Gold. Aimed at high-end consumers, the sinks feature F-Inox Technology, claimed to provide a hardwearing and long-lasting metallic finish. The Mythos Masterpiece collection comprises three single bowl models for flushmount, slimtop or undermount installation and comes with a 50-year warranty. Watch the video at www.rdr.link/KAP025

Luxury brassware manufacturer Dornbracht has introduced Meta Square, an update of its Meta.02 kitchen mixer. It has been created with a more defined and minimalist silhouette with variants including a pull-out spout and bar tap version. View all the technical details at www.rdr.link/KAP026

3. DORNBRACHT

1. SAMSUNG

2. FRANKE

Kitchen sink and tap manufacturer Blanco has introduced its Silgranit sink range in Soft White and Volcano Grey, leaning into the warm neutrals and bold black trends. Silgranit is a patented granite composite which is reported to be heat, scratch and stain resistant and which features Hygiene+Plus to reduce bacterial growth. Both the colours can be paired with matching taps and soap dispensers. Discover the collection of Silgranit sinks at www.rdr.link/KAP027

Kitchen door and component manufacturer Uform has introduced a collection of inframe effect ranges, allowing consumers to achieve the look without a premium price tag. It features two new timber doors –Arrington and Jacobsen – as well as two additions to its existing Winslow routered range. The full timber inframe effect collection is available in Sanded Ash, a choice of 30 standard paint-to-order colours or Uform’s bespoke Colour Match service. Watch the video at www.rdr.link/KAP028

4. BLANCO

5. UFORM

ISH 2023 report

We check out five design directions from biennal European trade show ISH, which will impact UK bathroom design

Making its first return as a physical exhibition since the COVID pandemic, biennial bathroom and HVAC trade show ISH was exclaimed a success. The five-day show featured 2,025 exhibitors from 54 countries and attracted 153,734 visitors, with 44% from abroad. Despite there being a 22% dip in visitor attendance from the levels in 2019, reported as 188, 234, exhibitors stated it had exceeded expectations.

Sales director of Fortune Brands Okke Roosjen stated: “We can definitely say it has exceeded our expectations. The show has bounced back, having been postponed due to COVID in 2021, and we saw a great amount of footfall. This demonstrates the importance of

ISH – it is not just about the ‘big players’.” His views were echoed by sales and marketing director of RAK Ceramics UK Ben Bryden who added: “We had a fantastic week at ISH Frankfurt. Many thanks to all the visitors, partners and customers who visited our stand.”

And according to a Messe Frankfurt survey, visitors were also satisfied with the show, with 94% of visitors reporting their trade fair visit goals were achieved and 96% were satisfied with the range of exhibits.

Certainly, visitors were treated to an array of launches, demonstrating the latest trends from a riot of colour, through to organic forms and material mixes. Ben Bryden of RAK Ceramics

UK adds: “This is a European show of such a high calibre that it sets the benchmark for all that is to come in terms of bathroom design in the months ahead.” Here we offer a curated edit of design stories from the show, with more to feature in future issues of Kitchens & Bathrooms News.

Chairman of the board of management of Messe Frankfurt Wolfgang Marzin commented: “ISH more than fulfilled the expectations of our customers and came at just the right time to meet the challenges of our time such as climate protection and security of supply.”

The next edition of the biennial ISH show will take place in Frankfurt from March 17-21, 2025.

RIOT OF COLOUR

One of the most obvious stories of ISH 2023 was the riot of colour splashed across ceramics, shower trays, furniture and brassware. Manufacturers had embraced palettes of pastels and muted shades through to bold, characterful colours, allowing designers to create truly personalised schemes. Duravit introduced Millio by Antonio Bullo with perfectly colour matched furniture and basins, the first to be made from

MATERIAL MIXES

Softening the bathroom space, a mixture of materials were introduced into the bathroom at ISH to create living areas. Glassfronted vanities, felt and cork accessories, as well as the mixture of timber, ceramic with metal or natural stone, saw the bathroom become less sterile. Burgbad introduced Accura furniture, based on vanities, with bevelled carcasses and fronts in lacquer, veneer finishes and fluted glass.

While the Roca stand unveiled Tura, created by Catalan designer Andreu Carulla, with the name stemming from the ending of two Spanish words arquitectura and cultura. Inspired by Meditterrean light and its interplay with the shutters on homes, Carulla incorporated slatted shelves into the furniture and introduced a bath headrest made from recycled outdoor fabric, plus waterproof felt storage boxes with cork lids.

Duravit teamed with Studio F.A. Porsche to create Qatego which combined PEFC-certified wood in eight finishes with, ceramic and for the first time natural stone. Ceramic above-counter basins were installed upon Carrara marble, Travertine and Pietra Lavica.

DuroCast UltraResist with a velvety surface. While Bette, which has featured colours on its titanium baths and shower trays for many years, introduced BetteBalance washbasins developed by Tesseraux & Partner. The built-in and surface-mounted basins are available in numerous colours, including matt colours and sparkling effects.

Introducing playful colour to brassware was the Nu brassware, created for Roca by Studio Inma Bermudez. Named after the French word for nude, all superfluous details have been eliminated creating a 35mm body and a choice of three handles with taps in Mint Green, Cobalt Blue, Honey Yellow, Titanium Black, Glossy White and Chrome.

Left: Duravit –Millio www.rdr.link/KAP029 Centre: Roca –Nu www.rdr.link/KAP030

Right: Bette –BetteBalance www.rdr.link/KAP031

Above: Roca –Tura www.rdr.link/KAP032 Top Right: Duravit –Qatego www.rdr.link/KAP059 Bottom Right: Burgbad –Accura www.rdr.link/KAP033

Left: Villeroy & Boch –Antao www.rdr.link/KAP034

Centre: Laufen –IIBagnoAlessi www.rdr.link/KAP035

Below: RAK Ceramics –RAK Variant www.rdr.link/KAP036

SOFT SHAPES

In a move away from minimalistic linear lines, sanitaryware adopted organic forms which complemented the introduction of matt ceramic finishes. It saw the development of suites based on natural elements, as well as refinements of existing curavaceous suites. Marking its 275th anniversary, Villeroy & Boch presented Antao, a collection developed by the design duo kaschkasch and inspired by a dewdrop on a leaf.

Among its launches, RAK Ceramics updated its Designer Collections, including its RAK-

Variant washbasins. Designed by Daniel De Biasi and Federico Sandri, the 5mm thick basins, available in countertop, drop in and undermount versions, were previewed in matt black and matt white finishes.

Revisiting its 20 year-old design icon IlBagnoAlessi, Laufen asked the designer architect Stefano Giovannoni to refine the collection using Saphikeramick. Allowing for the creation of thin lines, it saw the introduction of a slim Tuna washbasin joined by a freestanding bathtub made from Senstec, a mineral composite with velvety surface.

TECHNOLOGY

Of course, ISH doesn’t only focus solely on aesthetics but is also a hotbed of technology for bathrooms. From watersaving and super quiet WC flushes, through to shower water recycling, technology formed a key story. Sustainability was a key theme on the Kaldewei stand, as it introduced a channel waste designed by Studio Aisslinger, Flowline Zero, which boasts optional heat recovery. It means heat from the shower water is used to preheat cold, fresh water on its way to the shower fitting, using a heat exchanger. Available in a choice of finishes, including the FlowlineZero Crystal glass variant, proving sustainability can still be luxurious.

The WC was also a focus of development, following the theme of sustainable luxury. TOTO presented its smart toilet Neorest WX. It features all Washlet cleaning and hygiene functions, including electrolysed water Ewater+ to clean post-flush, automatic lid opening and closure and ability to store four programmes. It has been designed to suit a variety of luxury bathrooms.

www.rdr.link/KAP037

Bottom right: Kaldewei –Flowline Zero www.rdr.link/KAP038

Right: Roca –In-wash www.rdr.link/KAP039

While Roca and Laufen both showcased a super quiet flush. However, a highlight of the Roca stand was its In-Wash Insignia shower toilet. The cistern is integrated into the bowl with a Vortex Flush and selfcleaning nozzle, all operated by the In-Wash Insignia mobile app.

Top right: TOTO – Neorest WX

FUTURE DEVELOPMENTS

ISH is equally renowned for considering the future developments in bathroom design from architecture through to how new materials, processes and technology will shape specifications. And this year was no exception, with RAK demonstrating prototype 3D printing of ceramic pedestals and Finnish interior brand Woodio introducing what it claimed to be the world’s first 100% waterproof solid wood composite toilet seat, Woodio Block, designed by Pentagon Design.

While Hansgrohe premiered its concept Green Vision Beyond Water: Rethinking Bathroom Culture, to consider how will we use the bathroom in the future. Will there be an increased need for people to have a place of retreat at home that protects them from sensory overload? And how can these needs be combined to meet the challenge of increasing urbanisation and the resulting smaller living spaces?

Created together with Stuttgart-based design and innovation studio Phoenix, Hansgrohe developed a concept bathroom that uses 90% less water and energy. Based on consumer insight, it created a bathroom space which serves an emotional cocoon, providing warmth, and offering simple, water-saving routines.

Top: Hansgrohe –Green Vision www.rdr.link/KAP040

Below: Woodio –Woodio Block www.rdr.link/KAP041

EXPERT VIEW

Brand manager at House of Rohl Emma Joyce offers her thoughts on ISH 2023 and what the company showed at the event

ISH 2023 was an important week in many ways for the House of Rohl. It was the first time many of our European customers had seen the House of Rohl family of brands in person. It was only our second presentation in this form, after Salone del Mobile last summer. It was also the first opportunity for our colleagues in the US to travel to Europe since the pandemic and see the progress we have made. This made it a very satisfying week all round, as feedback on the stand and the products was extremely positive.

It offered a launch platform for Perrin & Rowe’s Armstrong bathroom collection, a comprehensive new range with a industrial edge. It follows on from the Armstrong kitchen range. Other significant new products included Shaws’ Hawkshaw sink, a fireclay kitchen sink with a large and small bowl,

separated by a half-height divide. This means you can flood both bowls to create a fulllength sink for scrubbing baking trays or grills. Victoria + Albert extended its Barcelona collection with two undermount basins. There are now four baths, three countertop basins and two undermount basins, all sharing the same shape.

Major international events are still recovering from the COVID hiatus, and we expected the overall attendance to be lower than 2019. However, veterans of ISH on the House of Rohl stand felt that footfall was as good as ever, and those who visited were strongly engaged and keen to do business. In our area we may have benefited from the absence of major local players such as Grohe and Dornbracht-Alape. Despite the uncertain economic undercurrents, the mood was optimistic. There was real confidence in the strength of the luxury bathroom market. We left Frankfurt exhausted, but in excellent spirits. Roll on ISH25!

Perrin & Rowe, Armstrong www.rdr.link/KAP042

Watch the video at www.rdr.link/KAP043

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1. HIB

Bathroom supplier HiB has released Cassini and Arcane illuminated mirrors as part of its Spring launch. Both feature touchless operation, colour temperature changing technology and a heated pad to reduce condensation. Cassini comes in two styles – Curve and Round – while Arcane is available in Curve (shown), Round and Pill formats. Watch the video at www.rdr.link/KAP044

2. GROHE

Bathroom brand Grohe has refreshed its sub-brand called Grohe Spa, enabling architects, designers and planners to develop luxury bathroom concepts. The portfolio ranges from exclusive taps and customisable ceiling showers and ceramics to complementary accessories. It includes the Atrio and Allure Brilliant Private Collections, which allow a choice of different colour, material, finish, and handle options, including marble-effect Caesarstone. Discover more about the sub-brand at www.rdr.link/KAP045

Victoria + Albert has unveiled Lussari, its first new bath and sink collection since the launch of Taizu in 2019. The Lussari collection marks a number of ‘firsts’ for Victoria + Albert: the first time the brand has launched a suite of baths with the same shape; its first corner bath in left and right-hand options; and its first simultaneous UK and European launch. Victoria + Albert’s Lussari collection comprises three baths, a corner bath, a back-to-wall bath and a freestanding bath. Download the brochure at www.rdr.link/KAP046

3. VICTORIA + ALBERT

4. ADAMSEZ

Adding to its bath portfolio, the Geo collection from Adamsez features a 3D texture to create a designer appeal for a contemporary spa-like space. Part of the AdCast Stone range, it is made out of composite stone and includes a bath and co-ordinating basin. The Geo Collection is available in a choice of Matt or Gloss White and bespoke colours on request. Download technical information at www.rdr.link/KAP047

5. MIRA

Manufacturer of mixer, electric, power, and digital showers, Mira has introduced Mira Form, reportedly the only multi-fit concentric mixer on the market. Available in single and dual outlets, this thermostatic shower features adjustable inlets, telescopic deluge system, a shroud that covers up all previous connections and a choice of two showerheads. Watch the video at www.rdr.link/KAP048

“We want to create a network of brand ambassadors”

Following its return to the UK, appliance brand Asko is now building a sustainable business, through a network of retail partners, which will act as a blueprint for Europe

Over the past 12 months, premium appliance brand Asko has re-entered the UK and plans to build on its foundations to create a sustainable business. It has opened a temporary trade showroom in the Midlands and invested in the UK team with the appointment of a UK head of sales. Now, the aim is the UK will become a blueprint for the business across Europe, with ambitions of an Experience Centre on London’s Wigmore Street. Business director Asko UK Robert Kapteijn explains: “When we made the business plan for the UK, it was first to set up the organisation and now the focus is on distribution with the right partners.”

Sustainable growth

Unlike its current European markets, which sell primarily through distribution, the UK is focused on sales direct to partners and this will be the vision for future countries. The brand currently has a small network of displaying partners, across Kutchenhaus and MHK retail members, which were being serviced by a small UK team. But now the team has expanded with newlyappointed UK head of sales Michael Hardwick

who is tasked with growing the business. Asko hasn’t set a target for the number of displaying showrooms, although its long-term vision is for a “significant” number of displaying partners. “It’s about creating a sustainable business, working with a small number of partners at first, and to build on the learnings, rather than setting big targets, selling at whatever cost, with a detrimental impact on the long-term ambitions for the UK. Of course, we’ve got a budget, but just as important are the steps required to get there”, says Michael Hardwick

High-end offer

Established 70 years ago, in Sweden, Asko is inspired by its Scandinavian heritage and Robert Kapteijn says it provides an alternative to German appliance brands. “I think that is something we have to leverage, because it stands for quality, wellbeing and sustainability. It is our foundation and what we will continue to build upon.” He continues stating: “We are giving partners the opportunity of a new, premium brand which you will not see on every corner, not see aggressive discounts on

3. BUSINESS DIRECTOR ASKO UK Robert Kapteijn is responsible for sales in UK

1. EXPERIENCE CENTRE

Asko Experience Centre in Denmark, which will be used as inspiration for premises on London’s Wigmore Street

2. UK HEAD OF SALES

Michael Hardwick has joined the company, with experience of premium appliance brands, to lead the business in the UK

websites, and in every product group we’ve got something different than the competition.”

With a heritage in the laundry sector, being part of the Hisense Group which includes Gorenje and Atag, the Asko brand also has expertise in cooking and cooling. It offers Elements and Craft built-in cooking collections and recently introduced Celsius cooking for its induction hobs. It allows consumers to cook with exact temperatures and is now prototyping this technology for gas, as well as introducing an updated direct flame wok burner Volcano 2.0.

In cooling, Asko recently launched a connected wine climate cabinet, which not only enables optimum storage but enhanced consumer knowledge about wine, using a complementary app. The brand also recently introduced an induction hob with integrated downdraft tower, which is claimed to be among the quietest on the market, and the DW60 dishwasher, which reportedly has more stainless steel parts than any other models on the market - all developed in its own Competence Centres in Sweden and the Netherlands

Now the company is seeking to employ a product and training manager for the UK to help educate partners on Asko products and their benefits, to boost familiarity with the brand. Michael Hardwick explains: “If we can work with them and establish trust and credibility, they become brand ambassadors for us and that’s what we want to create –a network of Asko brand ambassadors throughout the country”.

Selecting partnerships

But what are the qualities that retailers need to demonstrate to become an Asko brand ambassador? Hardwick explains: “It’s a genuine desire to actually want to explore a new brand and to want to help us on that journey. So we need someone actively getting behind us who we will then support and invest into that store in marketing, in time and people but them wanting to invest into that opportunity as well.” And Kapteijn highlights the ‘significant’ number of partners need to have a least a couple of product groups on display.

However, Hardwick explains it’s also about recognising not every retailer can sell a brand like Asko: “If we’re lucky enough to have some retail showroom space, then we want that turning for the partner as frequently as they want it turning for themselves, presumably, because it’s all expensive real estate. We do a lot of work around where our customers may be in the UK and London is quite the hotspot, as you might imagine, but then there are lots of other cities around the country where pockets of wealth sit.”

Creating trust

But in recent times, has the partnership term been overused by appliance brands and how will Asko restore faith in retail collaboration? “I think perhaps a lot of retailers are losing faith in what they think partnership means following the recent stock challenges”, says Hardwick. He

understanding of what partners are looking for? What are the challenges they experience with appliance brands and could we help overcome that?” He adds: “We might not have the solution for that challenge right now, however because of our size, agility and the means of our parent company, if there is a recurring theme of challenges, we can probably act on it quite quickly if it’s the right thing to do. It is about building that trust and credibility.”

And Kapteijn adds, unlike some premium appliance brands, Asko will “never” sell appliances direct to consumers. But what could happen further down the line, when the brand wants to gain sales momentum? “I can tell you in five to ten years we will never have the brand awareness of some premium competitors, so that means that we will always depend on partners to sell the brand,” Kapteijn confirms.

Luxury growth

Despite the uncertain economic backdrop, Asko believes it could benefit sales of a luxury brand. Hardwick comments: “Anecdotally, it feels like the mid-price point kitchen sales are eroding a little bit, with customers seeing the benefit of investing in premium kitchens. So the share of premium kitchens will increase.”

Certainly the brand has already experienced global growth – entering five new European markets in 2022 alone, including the UK, growing sales by 32%. And Robert Kapteijn believes the UK could become one of the largest markets for the brand. However, he concludes: “We don’t want to be the biggest, we want to be the best, providing the best experience for the consumer and a fantastic company for partners to

trade with.”

4. LAUNDRY HERITAGE Established as a laundry appliance manufacturer 70 years’ ago, the brand now offers the Logic washing machine, tumble dryer, drying cabinet and hidden helper. View the range at www.rdr.link/KAP049

5. CELSIUS COOKING The Celsius Cooking system consists of induction hobs and bluetooth connected pan and probe that enables temperature precise cooking. Discover more at www.rdr.link/KAP050

6. WINE CLIMATE CABINET Boasting an array of connected technology, the Wine Climate monitors humidity, documents, catalogues and gives users information about their wine. Discover more at www.rdr.link/KAP051

“I kept saying ‘yes’ to every step”

1.

With experience of selling plumbing products to construction companies, Paula Callaway has opened Ripples Saffron Walden attracting retail and trade sales

2.

The business opened just after New Year and within the first week had enquiries for 21 bathrooms. It is booked up until the end of July

Owner of Ripples Saffron Walden Paula Callaway talks about the surprising effect of positive thinking, which saw her open a retail showroom with plans to reach £1million in sales this year.

Having sold electrical and mechanical packages, including plumbing products, to construction companies for the past 25 years, Paula Callaway was keen to become her own boss. “I wanted to get out of the rat race, so to speak. I wanted to work for myself and I was looking to see what I could do that would interface with what I had already done.” With experience of luxury retail, having previously co-owned an antique shop, combined with plumbing knowledge, she discovered the Ripples franchise. “The rest is history. I just had tunnel vision and I kept saying ‘yes’ to every step of the process. The next thing I knew, I was sitting in my shop with the keys, wondering how I got here.”

Showroom search

That could be taken literally, as Paula was originally looking for a showroom in Cambridge. She explains: “As I was driving to Cambridge from where I lived, I saw this shop in Saffron

Walden, in Essex. I walked in here and instantly fell in love with the building. It’s small, measuring just under 1,000sqft, and is listed with old beams and an original fireplace. It’s on a high street with a one-way system. So, in terms of passing traffic, that’s unbelievable. I couldn’t ask for more. It’s busy every night, so people look in my window, whether they like it or not.”

Typical of properties in the area, Paula believes it inspires consumers who may have exposed beams or an old fireplace to be creative with modern designs inspired by the Ripples showroom. “I wanted to show as many original features off as possible, for that reason”, says Paula. “We have low ceilings in parts, so we have shown how you can put a shower in and modernise an older space. It’s worked really well; it’s got the ‘wow’ factor.”

Build issues

Of course, creating a bathroom showroom in a

FRANCHISEE OWNER

RIPPLES SAFFRON WALDEN

Sixteenth century building wasn’t going to be without its issues. Paula says: “Once I got a survey done, it became apparent there had been flooding in the building. So that ended up causing a delay in signing the contract, but it also gave me the opportunity to sit down and think about the showroom designs. I also had to get planning permission to build a wall to cover exposed beams and we couldn’t attach anything to the walls.” All this aside, within just four months, from having signed the lease, Paula opened the doors for business.

When asked isn’t that a rather quick turnaround? Paula replies honestly: “I had to open. I was already paying the rent and I was going to run out of money”, adding: “I nearly cried the first time I took money and I remember my first order was £19,000.” But it didn’t stop there, as she exclaims: “Then the next day I got another order for £25,000.”

Learning curve

It’s been a steep learning curve for Paula, but one she has been keen to embrace, confessing “because I was selling mechanical packages –like plumbing, waste, pumps, water-using products, I naively thought I know everything about bathrooms. Then {founder of Ripples} Roger Kyme asked me a question about the difference between two showers, when I first met him, and I was stuck for words. It was surprising how much I didn’t know about

The next move for the business is combining Paula’s experience of selling business-to-business to bolster retail sales with commercial clients

bathrooms”, she laughs. However, with Ripples training, she was quickly brought up to speed with product knowledge. “For me, the training and the support levels from Ripples has been unbelievable. It’s more than I expected and being part of a wider team, I really like that. You can literally ring up any Ripples franchisee and they’ll give you the help and support, so you don’t feel alone at all.”

And Paula rapidly familiarised herself again with selling to consumers, rather than businessto-business sales, which she says is a different mentality: “You’re a lot shrewder with your own

money. A lot of people come in not understanding how much things cost and I think it’s our job to educate them and let them know the reasons why they’re better off spending money on quality.”

Business growth

Such has been her success, Paula says the business has continued to be busy this year. “We opened the doors, after New Year, and within the first week we had enquiries for 21 bathrooms, and we are booked up until the end of July now.”

The next move for the business is combining Paula’s experience of selling business-tobusiness to bolster retail sales with commercial clients, which is also business the Ripples franchise is seeking to explore. “I’m pricing a commercial project for 251 bathrooms right now. It’s a scheme for apartment blocks using old land. It’s actually three projects and my client secured all of them. I’ve also just received my first trade order to supply 86 radiators.” She exclaims: “I’m all about the pound note and getting the order across the line.”

Tunnel vision and a positive outlook has seen not only the opening of Saffron Walden and ambition for the business to reach £1million by the end of the year.

Unsurprisingly then, with the increased footfall in retail customers and desire to add on commercial clients, Paula is already contemplating taking on additional staff to meet a predicted uplift in sales. And her positivity shines through in her plans for the business this year: “I’m hoping we’ll smash a million.”

4. COMMERCIAL SALES

5. POSITIVE THINKING

3. LISTED PROPERTY Sited in a 16th century building, the listed property has exposed beams and an old fireplace and the build required planning permission to create a wall

Company matters

Offering support for independent kitchen and bathroom firms because your business is our business

MANAGEMENT

How flexible working benefits employers

There’s no doubt in my mind that ‘remote working’ will become more mainstream this year, as employers in all sectors make tough decisions about their future. In fact, if we look at the UK’s changing population and rise of big data, leading to businesses across the country becoming accessible anytime-anywhere, then remote working is already here - and rarely switches off! This is one of the main reasons why 20th century business models following up to seven eight-hour days are no longer sustainable or desirable.

Flexible patterns

I’m a fully-paid up member of the vampire hours club and remote working, as I connect with clients and candidates outside traditional working hours. But if my words don’t sway you. The latest surveys show that remote working has been linked to increased happiness. In addition, working parents are speaking out. The Bright Horizons Modern Families Index 2022 Spotlight stated over two-thirds want flexibility on their time and place of work. Over half of

TRAINING

Why design training is so important

How many times have you come across a poorquality kitchen or bathroom installation on a site measurement visit? At CD UK, we spend years researching the market for the best and most innovative products to help retailers deliver outstanding kitchen and bathroom solutions. And we know that – when carefully looked after – our products can stand the test of time, if they are designed, fabricated and installed to a high standard.

Helping designers

Kitchen and bathroom designers must go on a journey to understand how to source the best products and materials, helping them unlock their full potential – and this is only possible with training. Training designers and fabricators is key, so they have all the tools needed to design

them (56%) believe that career progression is possible while working flexibly.

I think as more millenials hit the big 4-0 and form the lion’s share of the working population, it makes sense this trend will grow. As more people are living in multi-generational households and starting families later in life, supporting working parents and demonstrating how the KBB industry can provide excellent earning potential is key. I do my bit in shouting it from the rooftops every day, as well as through my outreach work in the community. l invite you to play your part in ensuring we are a go-to

effectively with our solutions, and bring them to life. This ensures a smooth and pleasant design process and, ultimately, delivers outstanding projects that will stand the test of time and reduce the amount of waste the kitchen and bathroom industry produces every year.

Tailored courses

For designers, specifying surface materials for a kitchen or a bathroom can be daunting. The market offers infinite options, so it means they often limit their choice to what they know. Tailored training courses are an effective way to help designers learn and understand materials, their unique benefits, and how to pick and apply the right ones to unlock their full design potential. By training designers, we effectively work with them to push the boundaries of materiality, to bring to life virtually all of their creative ideas, delivering unique designs that stand out for beauty, quality and innovation.

profession and not the world’s best-kept secret. The beauty of remote working is it’s ability to be tailored to suit the needs of your business and future team moving forwards. So what does this mean to you; the independent retailer which opens to the public 6 days a week facing supply chain issues and soaring energy costs? Well, it means establishing a business model that allows you to recruit for full-time roles, hybrid-remote working and the 4-day workweek, so that your business can keep pace with the working population.

Working for all

As with so many things in life, new ideas don’t have to ‘be all or nothing’. Look at your balance sheet and ask yourself if offering remote working 1 or 2 days a week would help your to cut costs on site, help your team with their work-life balance, boost morale and make you a more attractive employer? In my opinion, work needs to work for everyone in your organisation. Let’s bin the idea that remote working is a privilege which must be earned or that it is only for senior managers while everyone else works their tails off.

When we consider the advances in everyday technology in the past five years and our

Suppliers should offer courses at all levels, from the basics of working with and getting to know the products to advanced and tailored workshops to fill skill gaps and help take the work of your trusted customers to the next level. At CD UK, we then take it a step further by advising designers on which products can complement their designs both aesthetically and functionally. These could be sinks and taps or surfaces – what matters is that the final design is bulletproof.

How apprentices benefit retail businesses

customers’ changing expectations, it makes sense to give our working patterns an MOT. We also need to be aware of the recent changes made to the law in December 2022, where staff now have the right to request flexible working, regardless of their personal status and time with your company. This is why I strongly urge employers to make flexible working the default to let your people work when, and wherever they want; if they have a strong internet connection, laptop and phone, then the magic will happen.

I fully appreciate that given the variety of roles in our sector that working remotely may lend itself more naturally to some functions than others. This is why you need to think about nonlocation specific tasks which can be batched remotely. In my experience, employees are more likely to keep on top of email trails and admin as they can do the ‘book work’ from home and focus more on team projects and hands-on tasks when they are on site. We all have our working preferences – hybrid working can provide a healthy balance of team work and social connection with time alone.

EXPERT: Peter Jones

COMPANY: Foyne Jones

BACKGROUND: Peter Jones is founder and managing director of Foyne Jones, specialist recruitment agency for KBB retail, independent and national merchant and constrution sales. He is also the host of The Peter Jones Show podcast, covering recruitment and industry news, which features guests who are leaders in the industry.

CONTACT: www.rdr.link/KAP053

Installers are important

Fabricators and fitters are responsible for delivering the final product and we effectively consider them as an extension of our team. By creating a circle of trusted partners, who we can train to work confidently with our products at the highest standard we will ensure there will be fewer bad quality installations out there and that end-users will truly enjoy the benefits of our products.

EXPERT: Vicky Richmond

COMPANY: CD UK

BACKGROUND: Vicky Richmond is marketing manager for CD UK, which is the exclusive distributor of Corian in the UK and supplies surface materials and complementary products to the specification market. The family-owned business has over 40 years’ experience and provides designer and installer training, as well as CPD seminars. CONTACT: www.rdr.link/KAP054

Q: When did you first take on an apprentice and why did you make that decision for your business?

A: We took on our first apprentice at Day True two years ago but I have always worked with apprentices in every business that I have worked in or owned. I believe it helps both newcomers to the industry and the business itself. Sharing years of knowledge and experience can really help an apprentice move quickly through the business, having hands-on experience, and learning new skills at the college at the same time.

We made the decision to help grow the team, and gain new skills for the business. The decision wasn’t taken lightly as we knew we must help nurture our apprentices and have time to teach them and be taught. We take this route in many other areas of the business, employing people straight from university or second jobbers.

Q: How many apprentices do you have in your business and what roles/duties do they perform?

A: We currently have two apprentices; Chloe and Kacee. Chloe was our first apprentice and her role when she joined was digital marketing apprentice, Kacee joined last year as our kitchen Installation apprentice.

Chloe has now completed her apprenticeship and is fully employed by Day True and has now become our fulltime marketing executive. She has brought lots of enthusiasm to our marketing and new knowledge.

Kacee is learning with Max, our head of installations, and is an extremely valued member of the team. Learning on the job is essential in this role as no two jobs or issues are the same.

Q: Do you have plans to take on more?

A: As the company grows we would definitely look to take on more apprenticeships for different areas of the business.

Q: How did you find the apprentices and how has the whole process been?

A: A close contact of mine suggested the digital marketing apprenticeship as they had an apprentice via the programme, so that is how we found Chloe. Kacee was interviewed and found via the BiKKBI apprenticeship program. The whole process has been extremely rewarding for both the business and Chloe and Kacee –providing skills, a qualification and experience all in one program.

Q: What has been the most challenging element of taking on an apprentice?

A: I would say the challenges have been the same as taking on any new member of staff, in finding the right personality for the company culture and then also making sure you take the time to teach and be taught.

Q: Do you believe KBB retailers have a duty to create apprenticeships in their business?

A: Retailers have a huge part in helping to create apprenticeships, investing time and energy into passing on skills and knowledge can only benefit the industry now and in the future. The reputation of our businesses heavily rely on the craftsman we employ to visit peoples’ homes to install kitchens and bathrooms. With the lack of practical skills being taught in schools and education moving heavily to academics it leaves a big gap for many youngsters who want a more hands-on job role.

Luxury kitchen and bathroom retailer Day True, with showrooms in Chelsea and Wimbledon, has employed apprentices for the past two years. We ask co-owner Tony Robson what benefits it offers his company

Top 3 website stories

What has been driving Kitchens & Bathrooms News website traffic? Here are

the three stories with the biggest hits in March on www.kandbnews.co.uk

1. IDEAL STANDARD

Bathroom giant Ideal

Standard has announced managing director for UK and Ireland Dave Barber will retire from his position in May, following 20 years with the company. He will be succeeded by Lisa Whitfield, who has joined Ideal Standard from Interface, a global commercial flooring company. In her time at Interface, she has driven a number of initiatives to improve customer journey and experience, including development of the team. Prior to

2. OMEGA PLC

British kitchen manufacturer Omega PLC has celebrated a record turnover for 2022 of over £60million, representing an annual growth of 22%. According to Omega, its growth is the result of “tactical and substantial” investment to support its trading partners. During the pandemic and Brexit, Omega PLC invested millions to secure materials and increase warehouse capacity,

3. BAGNODESIGN

that, she spent 27 years at Newell Brands, holding roles of increasing responsibility. Read the whole story at www.rdr.link/KAP056

ADVERTISEMENT INDEX

Here is a useful summary of all the adverts that appear in this issue of Kitchens & Bathrooms News. Each is listed with its page number and a direct URL that will get you straight to the relevant online information.

ASKO............................................................................................................(page 4)

www.rdr.link/KAP100

Bikbbi......................................................................................(inside back cover) www.rdr.link/KAP101

Blum UK..........................................................................................(pages 12, 13)

www.rdr.link/KAP102

Clerkenwell Design Week................................................(inside front cover) www.rdr.link/KAP103

Classi Waterproofing............................................................................(page 27)

www.rdr.link/KAP104

Hill’s Panel Products Ltd........................................................................(page 7)

www.rdr.link/KAP105

KBB Industry Conference 2023........................................................(page 19)

www.rdr.link/KAP106

Pronorm....................................................................................................(page 21)

www.rdr.link/KAP107

Quooker UK Ltd......................................................................................(page 16) www.rdr.link/KAP108

Waterline Ltd....................................................................................(back cover)

www.rdr.link/KAP109

Bathroom brand Bagnodesign, owned by the Sanipex Group, is seeking to refocus its UK business on the retail market and grow its studio network. Speaking at the Bathnet South event, sales and marketing director Alex Cooper said the company has a small amount of retailers but is looking to “organically” grow with a focus on partnership programs. The company is seeking to

doubling its UK stockholding. View the story at www.rdr.link/KAP057